Towards international coordination
and global dialogue
Prof. Dr. Claus Sattler
Executive Director
The regulation environment for
future mobile multimedia service
ITU/BNetzA Workshop
23. June 2006, Mainz
© Vodafone 2005
Challenges in Mobile Broadcasting
Problems
_ Different
_ Different
_ Different
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_ Different
_ Different
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interests
position in the value chain
business models
experiences
user views (e.g. on interactivity)
technical approaches (e.g. DRM)
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_ Telecommunications,
_ Television
_ Entertainment
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Bringing together different industry sectors
Challenges in Mobile Broadcasting
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Targets:
_ Overcome technological fragmentation
_ Interoperability
_ Economy of scales
_ World-wide seamless services
_ User advantages
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DMB, DVB-H, MediaFlo, NTSC, ISDB-T, Chinese
approaches
DRM (open framework, 18C, DRM 2.0)
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Bringing together different technologies
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Target
_ Ease handset design
_ Economy of scale
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_ VHF,
_ UHF,
_ L-Band,
_ S-Band
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Solving of spectrum availability
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Challenges in Mobile Broadcasting
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Targets:
_ Enable business in general
_ Enable world-wide services
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_ MNO-centric
_ BNO centric
_ Broadcaster centric
_ Public vs. private broadcasters (FTA, PAY-TV)
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Bringing together Business Models
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Challenges in Mobile Broadcasting
M3 Group
EICTA
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European
Industry
Association
Information Systems
Communication Technologies
Consumer Electronics
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Forum
TV Mobile
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Mobile broadcast landscape
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Spectrum – suitability of different frequencies; timing
of availability; allocation methods; prospects for
‘roaming’;
Technology – infrastructure requirements and timelines
for development and funding; chip issues;
standardisation; interoperability in relation to
consumer devices and vertical versus horizontal
market approaches; DRM, and IPR;
Implications for the Framework Directive etc and
other EU regulatory regimes.
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Initiated by bmcoforum, EBI, DIF and GSM Europe
Free for participation of any stakeholder
Kick-off: July 11th, 2006 in Brussels
Draft work stream (to be decided at the kick-off):
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European Mobile Broadcasting Council
About bmcoforum
international non-profit industrial association
© bmco 2003
Work items 2006
61 mobile broadcast focussed
industry companies and consortia
from all parts of the value chain!
Merged with IPDC Forum
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1. Regulation and spectrum
lobbying
2. DVB–H terminal
interoperability
3. Bearer technologies
4. Broadcast Network
structure and coverage
expectations
5. Generic business models
6. National trials
7. Content formats and
services
8. Outlook 2010
Version x.x
to accompany and support the development of an open market for
mobile broadcast services
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”Broadcast Mobile Convergence Forum“ is an
Prof. Dr. Claus Sattler
Attilastr. 61-67
D-12105 Berlin
Fon +49_30_255 680 -10
Fax +49_30_255 680 –99
© bmco 2003
claus.sattler@bmcoforum.org
Version x.x
(bmcoforum)
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Broadcast_Mobile_Convergence Forum
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Contact