The development of
Harald Schjelderup-Lund, CEO Changetech
2001
Professor Pål Kraft
Co-founder of Changetech
Director General of The Norwegian
National Institute for Alcohol and Drug research
2003
2005
2008
Brendryen, Drozd & Kraft, 2008
Smoking Cessation – Repeated Point Abstinence
Happy Ending (Full Stop)
60,0 %
50,3 %
50,0 %
RCT 1
41,7 %
Percent abstainers
40,0 %
37,6 %
30,0 %
29,6 %
29,9 %
27,4 %
RCT 2
22,1 %
23,6 %
20,0 %
22,3 %
20,1 %
17,1 %
14,1 %
11,6 %
10,0 %
13,1 %
r1-HE
r2-HE
6,8 %
6,8 %
r1-Cont
r2-Cont
0,0 %
1 month
2,40 (1,59 - 3,62)
3,46 (2,01 - 5,95)
3 months
2,12 (1,36 - 3,30)
3,23 (1,74 - 6,00)
6 months
2,31 (1,39 - 3,83)
4,24 (1,99 - 8,89)
12 months
1,91 (1,13 - 3,25)
3,43 (1,60 - 7,34)
Oddsratio (95% CI)
RCT 1
RCT 2
2009
Psychology
PsyBase
Digitalized
Psychology
Easychange
Method
Domain
specific
content
TECHNOLOGY
Program
Development
System
Run-time
Platform
A unique proprietary system for development of BC-programs
Distribution
& Support
2012
2016
Easychange program range
Prevention
Live better with
a chronic disease
Family
Full Stop
Balance
Lose weight
Less worries
Get healthier
Feel better
Get starte
Less stress
Smoking cessation
Reduce alcohol
Change eating habits
Prevent depression
Prevent diabetes and cardiac diseases
Positive psychology
Be more active to prevent lifestyle diseases
Stress reduction
(RCT)
(RCT)
(RCT)
Better days
Focus
Scope
Avanti
Spirit
Spirit jr.
Ease
Freestyle
Invivo
Generic program for chronic diseases
Live better with ADHD (adults)
Parents of children with ADHD
Live better with HIV
Live better with MS
Children of parents with MS
Live better with RA
Live better with diabetes
Live better with prostate cancer
(RCT)
Better parenting
Mamma Mia
Less quarrels
Better sleep
Happy retirement
Parenting 1-12 yrs
Prevent post partum depression
Couples therapy
Sleep therapy
Prevent depression increased wellbeing
(RCT)
(RCT)
(RCT coming)
If you reach for the stars,
you may not quite get one.
But you won’t come up with
a handful of mud either.
Leo Burnett, 1891-1971
Thank you!