CONSULTING WITH EXPERTS
UCL is seventh in the world’s top ten universities
(QS Rankings 2015) and the UK’s top-rated
university for research strength (REF 2014). With
over 6,000 academic and research staff, £1 billion
turnover, and students from 150 countries, we are
London’s Global University.
UCL Consultants is a wholly-owned subsidiary of
UCL.
Web: www.uclconsultants.com
UCL Consultants is one of the UK’s leading
providers of academic consultancy. Drawing
on the best of UCL, we can connect you with
critical specialist knowledge and first-class
research facilities, or provide the access to
leading researchers you need. With experience
in working with clients large and small, our
commercial and contractual experience allows
UCL’s academic input to be successfully
integrated into your project.
Email: info@uclconsultants.com
Phone: +44(0)20 7679 9796
UCL consulting capabilities:
Decision making
Delivered by UCL Consultants Ltd
UCL is Europe’s research powerhouse in
neuroscience, psychology, and psychiatry. We
strive to bring our academic insights together
with industrial and commercial partners to
solve the key problems of today’s world. Our
world-leading research in human behaviour,
statistics, and risk and organisational
management combine and allow us to
transform the way our partners approach
decision-making
Example insights include:
• Analysed behaviour of online gamblers
to demonstrate that the expectation that
their luck will change causes people to
adopt strategies that continues their current
winning or losing streak
• Eye-tracking studies used to prove
people’s decisions can be influenced
by presenting the choice when they are
looking at the preferred option
Services and capabilities offered:
UCL brings value when:
• Behavioural experiments, data validation,
and study design advice
• Communicating complex or contentious
messages
• Best practice briefings
• Analysing, understanding, and influencing
decisions in choice-rich situations
• Neuroimaging
• Big data analytics and data modelling
• Bespoke training and idea workshops
• Thought and opinion pieces
• Effectively managing risk and risk
perception
© 2014, H. Spiers. Using mobile EEG to study
navigation decisions on the street.
• Big data analysis combined with cognitive
models were used on a loyalty card
purchasing database to predict when
customers were most likely to try out new
options
• Worked with the Metropolitan Police
Service to explore biases in how field
investigators decide to send fingerprint
samples to the lab for analysis
• Provided advice to the Intergovernmental
Panel on Climate Change on effective
translation of probability-based evidence
from English to Chinese to promote
consistent decision-making
Specialities:
• Consumer psychology and behaviour
• Risk perception and management
• Presentation and framing of issues
• Reasoning with evidence
• Conscious and unconscious influences on
decision-making
• Emotion and decision-making
• Influence of social context
• Perception and attribution of responsibility
• Forecasting
• Experience-based decision making
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