December 2015 Dresner Advisory Services, LLC 2015 Edition Mobile Computing / Mobile Business Intelligence Market Study Wisdom of Crowds® Series Licensed to Tableau Software DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Disclaimer: This report should be used for informational purposes only. Vendor and product selections should be made based on multiple information sources, face-to-face meetings, customer reference checking, product demonstrations, and proof-of-concept applications. The information contained in all Wisdom of Crowds® Market Study Reports reflects the opinions expressed in the online responses of individuals who chose to respond to our online questionnaire and does not represent a scientific sampling of any kind. Dresner Advisory Services, LLC shall not be liable for the content of reports, study results, or for any damages incurred or alleged to be incurred by any of the companies included in the reports as a result of its content. Reproduction and distribution of this publication in any form without prior written permission is forbidden. COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 2 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Introduction This year we celebrate the eighth anniversary of Dresner Advisory Services! Our thanks to all of you that have been with us along the way, encouraging and challenging us! Since our founding in 2007, we have strived to offer a fresh, real-world and alternative perspective on the Business Intelligence (BI) market. We hope that you agree that we not only have succeeded in doing so but also continue to “raise the bar”—offering increasingly compelling research and greater value with each successive year! Since we published our first Wisdom of Crowds® Business Intelligence Market study in 2010, we have continued to expand our research offerings to include a variety of important topics including: Location Intelligence, Advanced and Predictive Analytics, Cloud Computing and BI, Collaborative Computing, and Small and Mid-Sized Enterprise BI. During 2015 we added to these topics with coverage for Enterprise Planning, EndUser Data Preparation, Internet of Things (IoT), and Big Data Analytics. For this, our seventh Mobile Computing and Mobile Business Intelligence report, we continue to evaluate how these technologies are taking hold and changing the nature of BI and work itself. Like our other thematic research reports, Mobile BI explores user perceptions and intentions and includes vendor rankings, making it a valuable tool for anyone considering investing in Mobile BI products and services. In closing, we’re very excited about both the market and our ability to continue to add substantial perspective and value to it! Thanks for your support! Best, Howard Dresner Chief Research Officer Dresner Advisory Services COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 3 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Contents Introduction ..................................................................................................................... 3 Benefits of the Study ....................................................................................................... 6 A Consumer Guide ...................................................................................................... 6 A Supplier Tool ............................................................................................................ 6 About Howard Dresner and Dresner Advisory Services .................................................. 7 About Jim Ericson ........................................................................................................... 8 Survey Method and Data Collection ................................................................................ 9 Data Collection............................................................................................................. 9 Data Quality ................................................................................................................. 9 Executive Summary ...................................................................................................... 10 Study Demographics ..................................................................................................... 11 Geography ................................................................................................................. 11 Functions ................................................................................................................... 12 Vertical Industries ...................................................................................................... 13 Organization Size ....................................................................................................... 14 Analysis and Trends ...................................................................................................... 15 Mobile Computing ...................................................................................................... 15 Mobile Application Priorities .................................................................................... 15 Mobile Platform Priorities ........................................................................................ 18 Mobile Application Purchasing ................................................................................ 21 Native versus Web Apps ........................................................................................ 22 In-house Development of Mobile Applications ........................................................ 23 Mobile Business Intelligence ...................................................................................... 24 Importance of Mobile BI .......................................................................................... 24 Cultural Preparedness for Mobile BI ....................................................................... 29 Back-end Systems Support for Mobile BI ............................................................... 34 Mobile BI Device Integration Requirements ............................................................ 36 Targeted Users for Mobile Business Intelligence .................................................... 37 Mobile Business Intelligence Deployment Plans..................................................... 40 Exclusive Use of Business Intelligence on Mobile Devices .................................... 44 COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 4 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Mobile Business Intelligence Features ................................................................... 49 Mobile versus Server Resident Business Intelligence Apps and Data .................... 53 Smart Watches .......................................................................................................... 56 Business Intelligence Industry Mobile Capabilities and Plans ....................................... 60 Mobile Business Intelligence Vendor Scores and Rankings ...................................... 68 Other Dresner Advisory Services Research Reports .................................................... 69 Appendix: Mobile BI Survey Instrument ........................................................................ 70 COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 5 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Benefits of the Study The DAS Mobile Computing / Mobile Business Intelligence Market Study provides a wealth of information and analysis, offering value to both consumers and producers of Business Intelligence technology and services. A Consumer Guide As an objective source of industry research, consumers use the DAS Mobile Computing / Mobile Business Intelligence Market Study to understand how their peers are leveraging and investing in Business Intelligence and related technologies. Using our unique vendor performance measurement system, users glean key insights into mobile BI software supplier performance, enabling: Comparisons of current vendor performance to industry norms Identification and selection of new vendors A Supplier Tool Vendor Licensees use the DAS Mobile Computing / Mobile Business Intelligence Market Study in several important ways: External Awareness Build awareness for the Business Intelligence market and supplier brand, citing DAS Mobile Computing / Mobile Business Intelligence Market Study trends and vendor performance Create lead and demand-generation for supplier offerings through association with DAS Mobile Computing / Mobile Business Intelligence Market Study brand, findings, webinars, etc. Internal Planning Refine internal product plans and align with market priorities and realities as identified in DAS Mobile Computing / Mobile Business Intelligence Market Study Better understand customer priorities, concerns, and issues Identify competitive pressures and opportunities COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 6 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 About Howard Dresner and Dresner Advisory Services The DAS Mobile Computing / Mobile Business Intelligence Market Study was conceived, designed, and executed by Dresner Advisory Services, LLC, an independent advisory firm, and Howard Dresner, its president, founder and chief research officer. Howard Dresner is one of the foremost thought leaders in business intelligence and performance management, having coined the term “Business Intelligence” in 1989. He has published two books on the subject, The Performance Management Revolution – Business Results through Insight and Action (John Wiley & Sons, Nov. 2007) and Profiles in Performance – Business Intelligence Journeys and the Roadmap for Change (John Wiley & Sons, Nov. 2009). He lectures at forums around the world and is often cited by the business and trade press. Prior to Dresner Advisory Services, Howard served as chief strategy officer at Hyperion Solutions and was a research fellow at Gartner, where he led its business intelligence research practice for 13 years. Howard has conducted and directed numerous in-depth primary research studies over the past two decades and is an expert in analyzing these markets. Through the Wisdom of Crowds® Business Intelligence market research reports, we engage with a global community to redefine how research is created and shared. Other research reports include: - Wisdom of Crowds “Flagship” Business Intelligence Market study - Advanced and Predictive Analytics - Cloud Computing and Business Intelligence - Collaborative Computing and Business Intelligence - Internet of Things and Business Intelligence - Small and Mid-Sized Enterprise Business Intelligence Howard conducts a weekly Twitter “tweetchat” on Fridays at 1:00 p.m. ET. During these live events the #BIWisdom “tribe” discusses a wide range of business intelligence topics. You can find more information about Dresner Advisory Services at www.dresneradvisory.com. COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 7 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 About Jim Ericson Jim Ericson is a research director with Dresner Advisory Services. Jim has served as a consultant and journalist who studies end-user management practices and industry trending in the data and information management fields. From 2004 to 2013 he was the editorial director at Information Management magazine (formerly DM Review), where he created architectures for user and industry coverage for hundreds of contributors across the breadth of the data and information management industry. As lead writer he interviewed and profiled more than 100 CIOs, CTOs, and program directors in a 2010-2012 program called “25 Top Information Managers.” His related feature articles earned ASBPE national bronze and multiple Mid-Atlantic region gold and silver awards for Technical Article and for Case History feature writing. A panelist, interviewer, blogger, community liaison, conference co-chair, and speaker in the data-management community, he also sponsored and co-hosted a weekly podcast in continuous production for more than five years. Jim’s earlier background as senior morning news producer at NBC/Mutual Radio Networks and as managing editor of MSNBC’s first Washington, D.C. online news bureau cemented his understanding of fact-finding, topical reporting, and serving broad audiences. COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 8 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Survey Method and Data Collection As with all of our Wisdom of Crowds® Market Studies we constructed a survey instrument to collect data and used social media and crowd-sourcing techniques to recruit participants. Data Collection Using a unique data collection platform for Mobile Computing / Mobile Business Intelligence Market Study, we were able to increase our sample year over year (fig. 1). Mobile Computing / Business Intelligence Market Study Data Collection 2010 to 2015 450 400 350 300 250 200 150 100 50 0 2010 2011 2012 2013 2014 2015 Figure 1 - Mobile computing / business intelligence market study data collection 2010 to 2015 Data Quality We carefully scrutinized and verified all respondent entries to ensure that only qualified participants were included in the study. COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 9 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Executive Summary - - - - - Perceived “critical” importance of mobile BI declined somewhat from 2014 and now ranges between "somewhat important" and "very important" (pp. 24-28). Penetration of mobile BI remains modest: 37 percent are 10 percent or less penetrated and 24 percent have no mobile BI capabilities (pp. 40-43). Mobile BI is a well-supported industry mainstay, though vendor attitudes and expectations have somewhat dwindled since 2012 (pp. 60-67). Email, contacts, and calendaring are the most popular mobile application features in 2015 and across five years of study. These preferences are closely followed by mobile BI, which ranks ahead of CRM and chat (pp. 16-17). The most prioritized mobile BI features are traditional BI capabilities for viewing charts and reports and selecting data. Alerting and KPI monitoring rank higher in mobile compared to traditional BI use (pp. 49-52). Apple’s iOS devices remain the current top priority of our survey sample, followed by Android smartphones. Microsoft Surface has pulled into third place (pp. 18-20). Despite many product introductions, smart watches are very largely irrelevant to mobile BI in 2015 (pp. 56-59). More than half of organizations currently source mobile apps from the consumer app cloud, far ahead of other sources (p. 21). Apple, and to a lesser extent, Google users prefer native, on-device applications. Among other platforms, browser access is more acceptable (pp. 22-23). Seventy percent of organizations consider themselves strongly or somewhat culturally prepared for mobile BI. Only 10 percent are not prepared (pp. 29-33). There has been almost no change in back-end system hosting preference for mobile BI in five years; most organizations are sticking with in-house systems (pp. 34-35). Multi-touch interface (dragging, pinching, etc.) remains the top mobile BI integration priority followed by GPS and activity awareness (p. 36). Executives and managers remain the top targeted mobile BI users, although this is shifting in favor of other constituencies (pp. 37-39). Most respondents do not expect their organization will us mobile BI exclusively by 2017 (pp. 44-48). A preference has emerged over time for storing apps and data in servers rather than locally on devices (pp. 53-55). COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 10 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Study Demographics We sought a rich cross-section of data across geographies, functions, organization size, and vertical industries. We believe that, unlike other industry research, we offer a more characteristic sample and better indicator of true market dynamics. We constructed cross-tab analyses using these demographics to identify and illustrate important industry trends. Geography Survey respondents reflect a mix of global information workers (fig. 2). Sixty-four percent represent North America (which includes the Canadian provinces and a majority of U.S. states). Twenty-three percent work in EMEA countries and 10 percent represent Asia Pacific. Geographies Represented 70% 64% 60% 50% 40% 30% 23% 20% 10% 10% 3% 0% North America Europe, Middle East and Africa Asia Pacific Figure 2 – Geographies represented COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 11 Latin America DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Functions IT represents the largest group of respondents by function with 50.1 percent of the sample (fig. 3). Executive management accounts for about 20 percent, and the remaining respondents primarily represent finance, sales & marketing, and research and development (R&D). Examining attitudes and trending across functions allows us to compare and contrast the influence, plans, and priorities of different roles and departments within organizations. Functions Represented 60.0% 50.1% 50.0% 40.0% 30.0% 19.6% 20.0% 10.7% 10.0% 8.2% 8.2% Sales and Marketing Research and Development (R&D) 0.0% Information Technology (IT) Executive Management Finance Figure 3 - Functions represented COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 12 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Vertical Industries Our sample is well represented by a mix of vertical industries. One in six works in technology/high tech (fig. 4). Healthcare, financial services, education, manufacturing, and retail/wholesale are also well represented. We allow and encourage the participation of consultants, who often have deeper industry knowledge than their customer counterparts. Third-party relationships give us insight into the partner ecosystem for BI vendors. Vertical Industries Represented 18.0% 16.6% 16.0% 14.0% 12.0% 10.0% 12.4% 10.4% 9.7% 8.9% 7.4% 8.0% 6.0% 6.0% 5.5% 4.0% 2.2% 2.2% 2.2% 2.0% 2.2% 1.7% 1.5% 1.2% 2.0% 0.0% Figure 4 – Vertical industries represented COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 13 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Organization Size Our sample includes a balanced mix of small, medium, and large organizations (fig. 5). This year, large organizations represent 44 percent of the base, midsized organizations (101-1,000) account for 28 percent and small (1-100) organizations represent the remaining 28 percent. Comparing behaviors and attitudes by organization size gives us additional insight into market trends. Organization Sizes Represented 30% 28% 28% 27% 25% 20% 17% 15% 10% 5% 0% 1 - 100 101 - 1000 1001 - 5000 Figure 5 – Organization sizes represented COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 14 More than 5000 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Analysis and Trends Mobile Computing In this section we focus on key drivers of the mobile computing market including application prioritization, platform prioritization, current platform usage and future plans, device management use/plans, and native versus Web applications. Mobile Application Priorities In our last five annual studies we asked respondents which mobile applications they consider most important and often used. Over time, our findings have been notably consistent with some minor variations (fig. 6). We acknowledge at the outset that mobile device use generally is long penetrated and widely incorporated into daily routines, so many former priorities can now be considered met. In 2015, personal productivity/information management (email, contacts, and calendaring) are still the greatest drivers of mobile application use (fig. 6). These uses, however, are closely followed by business intelligence application use, which ranks noticeably ahead of CRM/customer applications, collaboration, chat, and mapping use. Over time, chat and conferencing usage is increasing somewhat as other uses (including social media access) are flattening. COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 15 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Mobile Application Priorities - 2011 to 2015 Email Personal Information Management (contacts, calendaring, scheduling) Business Intelligence CRM applications access 2011 Collaboration framework 2012 Video conferencing/chat 2013 2014 ERP applications access 2015 Map/directions Social media access (e.g., Twitter, LinkedIn, Facebook, Google+, Yelp) Mobile payments Personal or business banking via mobile 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 Figure 6 - Mobile application priorities 2011 to 2015 COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 16 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Organization size plays a role in prioritizing mobile application use (fig. 7). As it applies to particular application use, small organizations are most likely to prioritize business intelligence, even more than personal information management. Among very large organizations, BI mobile application use only barely trails personal information management. Very large organizations also predictably give the highest priority to CRM, collaboration, and ERP-accessing applications. We have traditionally observed that large organizations move more slowly than smaller counterparts, though mobile application use tends to be very personal-productivity centric in organizations of all sizes. Mobile Application Priorities by Organization Size 4 3.5 3 2.5 2 1.5 1 1 - 100 101 - 1000 1001 - 5000 More than 5000 Figure 7 - Mobile application priorities by organization size COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 17 Mean DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Mobile Platform Priorities In this section (figs. 8-11), we asked respondents about their adoption and attitudes toward mobile device platforms with different measures of usage and future plans. In 2015 (as in the four previous years), Apple’s iOS devices remain the current top priority of our survey sample, followed by Android smartphones (fig. 8). Following Apple and Android, Microsoft Surface has pulled ahead of a stubborn but stagnant user installed base for BlackBerry. The remaining vendors, including Amazon, are still scuffling for relevance. Mobile Platform Priorities Apple iPhone Apple iPad Tablet Google Android Smartphone Google Android Tablet Microsoft Surface (Windows 8 tablet) Microsoft Windows Phone 8 BlackBerry (RIM) SmartPhone Firefox Mobile OS Tizen (New Samsung OS) Amazon Fire Phone RIM Playbook Tablet 0% 10% 20% 30% 40% 50% 60% 70% 80% % of Section Respondents By Platform 1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th Figure 8 – Mobile platform priorities COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 18 None 90% 100% DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 We also looked at mobile platforms actually in use today and planned for the next two years. Once again and by a good margin, Apple iPhones and tablets head the pack (fig. 9). Android devices take a strong second place. Interestingly, 12- and 24-month horizons for both Android and Microsoft Surface / Windows phone are well ahead of Apple. This may be due to in part to Apple platform saturation. Among all other devices, more than 80 percent of respondents report “no interest.” Mobile Platforms: In Use and Planned Apple iPad Tablet Apple iPhone Google Android Smartphone Google Android Tablet Microsoft Surface (Windows 8 tablet) Microsoft Windows Phone 8 BlackBerry (RIM) SmartPhone Firefox Mobile OS Tizen (New Samsung OS) Amazon Fire Phone RIM Playbook Tablet 0% In-use 10% 20% Planned: Next 12 months 30% 40% 50% 60% Planned: Next 24 months Figure 9 - Mobile platforms: in use and planned COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 19 70% 80% 90% 100% No interest DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 For a more complete perspective, we took six years of data and compared mobile platform use from 2010 to today (fig. 10). Major trends in mobile platforms are clearly visible in this view: the decline over time in BlackBerry (darker green) use, the peaking and saturation of Apple devices (red and blue) in 2012, and mid–span growth in Android devices (yellow, light blue). While sentiment remains strongest by far with iOS and Android, Microsoft phone and tablet have recovered momentum lost in 2012 and are growing slowly relative to competitors. Mobile Platforms in Use 2010 to 2015 100% 90% 80% Windows Surface Tablet 70% Windows Phone Google Android Tablet 60% Google Android Smartphone 50% Firefox Mobile RIM Playbook Tablet 40% BlackBerry (RIM) SmartPhone 30% Apple iPad Tablet 20% Apple iPhone 10% 0% 2010 2011 2012 2013 2014 2015 Figure 10 - Mobile platforms in use 2010 to 2015 COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 20 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Mobile Application Purchasing Organizations and users have traditionally bought into the consumer “app” store (e.g., iTunes, GooglePlay) to search/acquire/purchase mobile applications, and app stores are still the prevalent source of mobile apps today. More than 50 percent of organizations currently source mobile apps from the consumer app cloud (fig. 11). Going forward, other sources such as homegrown enterprise app stores will gain the most ground, but consumer app stores likely will remain the greatest source. Mobile Application Sources 100% 90% 31% 80% 70% 60% 72% 60% 74% 70% Not applicable 50% 36 months 24 months 40% 30% 12 months 57% Today 20% 10% 17% 21% 11% 12% 0% Consumer app Mobile operator Your own A third-party A third-party cloud (iTunes, store enterprise app party consumer enterprise app Android store app store store Playstore, etc) Figure 11 - Mobile application sources COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 21 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Native versus Web Apps We asked respondents about their preference for native downloaded applications versus browser apps using HTML or for blended/hybrid apps “wrapped” for consumer app store distribution (fig. 14). What is notable in this view is that Apple (and to a lesser extent Google) users tend to prefer a native, on-device application experience. Among other platforms, browser access is more acceptable. Native Apps versus Web Apps Native Web Hybrid Native & Web Native & Hybrid Web & Hybrid All 0% 10% 20% 30% 40% 50% 60% 70% Amazon Fire Phone RIM Playbook Tablet Tizen (New Samsung OS) Firefox Mobile OS BlackBerry (RIM) SmartPhone Microsoft Windows Phone 8 Google Android Smartphone Google Android Tablet Microsoft Surface (Windows 8 tablet) Apple iPhone Apple iPad Tablet Figure 12 – Native apps versus Web Apps COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 22 80% 90% 100% DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 In-house Development of Mobile Applications In 2013, we began asking respondents whether they were developing their own applications; at the same time, we observed development tools grow more approachable over time. Development platforms mirror preferences for mobile platforms generally, led by Apple, whose favored development environment is being used or will be used by 60 percent of organizations within 24 months. Likewise, development on Google Android is expected to reach 50 percent in the next two years. Microsoft is less often a platform for in-house development but is growing robustly. There are very few plans for application development on other platforms. Mobile In-house Development Apple iPad Tablet Apple iPhone Google Android Smartphone Google Android Tablet Microsoft Surface (Windows 8 tablet) Microsoft Windows Phone 8 BlackBerry (RIM) SmartPhone Tizen (New Samsung OS) Firefox Mobile OS Amazon Fire Phone RIM Playbook Tablet 0% 10% 20% 30% 40% 50% 60% Developing/already developed today Planned: Next 12 months Planned: Next 24 months No plans to develop Figure 13 – Mobile in-house development COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 23 70% 80% 90% 100% DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Mobile Business Intelligence In this section, we focus on factors related to mobile business intelligence including its importance to organizations, perceived benefits and limitations, cultural preparedness, back-end systems support, device integration preferences, plans for adoption, exclusive mobile use, targeted user communities, and required business intelligence features. Importance of Mobile BI Since 2010, when we chartered our first mobile business intelligence market study, we have seen a rather steady level of perceived importance ranging between "somewhat important" and "very important" (fig. 14). Compared to 2014, the percentage of those describing mobile as "very important" declined from 40 percent to 31 percent, and "critical" declined from 23 percent to 18 percent. We believe that the ubiquity of mobile computing contributes to this attitude toward immediacy/criticality as organizations move from planning to deployment. Importance of Mobile BI - 2010 to 2015 100% 3.4 90% 80% 3.2 70% 3 60% 2.8 50% 40% 2.6 30% 2.4 20% 2.2 10% 0% 2 2010 Unimportant 2011 2012 Somewhat important 2013 2014 Very important Figure 14 – Importance of mobile BI 2010 to 2015 COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 24 2015 Critical Mean DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 From a geographical perspective, Latin America places a slightly higher priority on mobile BI than other regions (fig. 15). In the past, we have seen geographical attitudes more tied to infrastructure constraints; but that trend is leveling in 2015. Geographies fall into a narrow range of mean interest when viewed by all geographic regions. We believe that—like the leapfrog effect of cell phones in developing nations—those who have not yet deployed traditional BI on the desktop may invest in mobile BI first. Importance of Mobile BI by Geography 100% 4 90% 3.5 80% 3 70% 2.5 60% Critically important 50% 2 Very important Somewhat important 40% 1.5 Not important Mean 30% 1 20% 0.5 10% 0% 0 Latin America North America Europe, Middle East and Africa Asia Pacific Figure 15 - Importance of mobile BI by geography COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 25 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Consistent with earlier studies, executives are most likely to see mobile BI as important to their organizations (fig. 16). Somewhat surprisingly, interest from sales and marketing appears to have declined and ranks fourth, ahead of only finance. We would expect more desk-bound roles (such as finance) to prefer traditional BI while “nomadic” audiences that spend more time outside the four walls of the workplace would be likely to place the greatest value on mobile BI. Importance of Mobile BI by Function 100% 4 90% 3.5 80% 3 70% 2.5 60% Critically important 50% 2 Very important Somewhat important 40% 1.5 30% Not important Mean 1 20% 0.5 10% 0% 0 Executive Research and Information Management Development Technology (R&D) (IT) Sales and Marketing Finance Figure 16 - Importance of mobile BI by function COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 26 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Over time, interest in mobile BI by specific vertical industries has fallen to a rather narrow range (fig. 17). Interest is highest in financial services, followed by retail and wholesale and business services. Interest is lowest in healthcare organizations, where there is more likely to be a tight leash on data outside the workplace. Importance of Mobile BI by Selected Vertical Industry 100% 4 90% 3.5 80% 3 70% 2.5 60% 50% 2 40% 1.5 30% 1 20% 0.5 10% 0% 0 Figure 17 - Importance of mobile BI by selected vertical industry COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 27 Critically important Very important Somewhat important Not important Mean DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 As is the often case with other technology introductions, small organizations are more likely to look to mobile BI to differentiate and achieve competitive edge (fig. 18). We also see a familiar U-shaped or “ski jump” curve where importance ebbs among medium and some larger organizations before increasing again with the largest where enterprise rollouts are common strategies to leverage scale. Importance of Mobile BI by Organization Size 100% 4 90% 3.5 80% 3 70% 2.5 60% Critically important Very important 50% 2 Somewhat important Not important 40% 1.5 30% 1 20% 0.5 10% 0% 0 1 - 100 101 - 1000 1001 - 5000 More than 5000 Figure 18 - Importance of mobile BI by organization size COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 28 Mean DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Cultural Preparedness for Mobile BI Mobile business intelligence introduces a different paradigm into the culture of users that can shift the ways they use business intelligence to be successful. We asked respondents to react to the following question: "My organization is culturally well prepared to adopt and leverage Mobile Business Intelligence." Fully 70 percent of organizations "strongly" or "somewhat" agreed with this statement (fig. 19). About 20 percent "somewhat disagreed," and the remaining 10 percent believe their organization is completely unprepared for mobile BI. Cultural Preparedness for Mobile BI Strongly disagree, 10.0% Strongly agree, 19.2% Somewhat disagree, 19.5% Somewhat agree, 51.3% Figure 19 – Cultural preparedness for mobile BI COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 29 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Geography is not an especially strong indicator of cultural preparedness for mobile BI (fig. 20). Latin American and Asia-Pacific organizations that led adoption of wireless protocols and other mobility uses perceive themselves to be somewhat more culturally prepared for Mobile BI than respondents in EMEA and North America where traditional desktop platforms have been ubiquitous for many years. Cultural Preparedness for Mobile BI by Geography 100% 4 90% 3.5 80% 3 70% 2.5 60% 50% 2 Strongly agree Somewhat agree Somewhat disagree 40% 1.5 Strongly disagree Mean 30% 1 20% 0.5 10% 0% 0 Latin America Asia Pacific North America Europe, Middle East and Africa Figure 20 - Cultural preparedness for mobile BI by geography COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 30 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 The role/function that an individual plays within an organization maps to cultural preparedness as it does to other indicators for mobile BI (fig. 21). Here, we find cultural preparedness true to type, with “nomadic” executives and sales and marketing expressing the most preparedness. Finance and IT, less likely to be found working outside the office, are the least prepared. Cultural Preparedness for Mobile BI by Function 100% 4 90% 3.5 80% 3 70% 2.5 60% Strongly agree 50% 2 Somewhat agree Somewhat disagree 40% 1.5 30% 1 20% 0.5 10% 0% 0 Executive Sales and Research and Information Management Marketing Development Technology (R&D) (IT) Finance Figure 21 - Cultural preparedness for mobile BI by function COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 31 Strongly disagree Mean DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Just as specific industries and roles impact cultural preparedness for mobile BI, organization size also figures in the equation (fig. 22). Small organizations tend to be more mobile (nomadic), on average, than their larger counterparts (and may not even have a regular office to report to). Only 15 percent of small organizations and 26 percent of midsized (101-1,000 employees) somewhat or strongly disagree that they are culturally prepared for mobile BI. Again, a U-shaped curve describes weakening preparedness among some large organizations and a rebound among the largest. Cultural Preparedness for Mobile BI by Organization Size 100% 4 90% 3.5 80% 3 70% 2.5 60% Strongly agree Somewhat agree 50% 2 40% 1.5 30% 1 20% 0.5 10% 0% 0 1 - 100 101 - 1000 1001 - 5000 More than 5000 Figure 22 - Cultural preparedness for mobile BI by organization size COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 32 Somewhat disagree Strongly disagree Mean DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Cultural preparedness across vertical industries follows a rather linear trend line, though it is logical to think those industries with a strong outward presence should also be the most attuned to mobile BI (fig. 23). Statements of preparedness are at least as much due to organizational culture as industry. In 2015, business services leads cultural preparedness, followed by financial services and retail and wholesale. In contrast, more than half of respondents in healthcare, where tight controls on data are common, are somewhat or completely unprepared for mobile BI. Cultural Preparedness for Mobile BI by Selected Vertical Industry 100% 3.5 90% 3 80% 2.5 70% 60% 2 Strongly agree 50% 1.5 40% Somewhat agree Somewhat disagree 30% 1 20% 0.5 10% 0% 0 Figure 23 - Cultural preparedness for mobile BI by selected vertical industry COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 33 Strongly disagree Mean DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Back-end Systems Support for Mobile BI We have closely watched enterprise attention and trending related to migrating to cloud computing. As it applies to mobile business intelligence migration to the cloud, almost nothing has changed in five years of data collection (fig. 24). Most organizations continue to stick with in-house delivery of mobile applications and services. One-quarter use private cloud and 22 percent support mobile BI with public cloud architectures. Our main takeaway is the same as in previous mobile BI reports: users are mostly satisfied, that about three-quarters have consistently stayed with in-house systems, and we do not anticipate any incipient change. Systems Supporting Mobile 2011 to 2015 2011 58% 24% 17% 2012 54% 2013 55% 23% 22% 2014 58% 22% 24% 2015 58% 25% 0% 10% 20% 30% 22% 40% 50% Existing in-house enterprise applications and services 60% 24% 70% Private cloud-based Figure 24 – Back-end systems supporting mobile BI 2011 to 2015 COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 34 22% 80% 90% 100% Public cloud-based DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 As was the case in 2014, small enterprises are more likely to embrace cloud-based mobile BI than larger counterparts and most likely to use public cloud (fig. 25). We have previously observed that small organizations are more likely to experiment with cloudbased mobile BI institutionally at low risk and cost, a strategy that is supported by the business models of a field of vendors. Midsized and large organizations remain more likely to depend on enterprise standards (and existing investments) for the time being. Back-End Systems Supporting Mobile by Organization Size 4 3.5 3 2.5 2 1.5 1 Existing in-house enterprise applications and services 1 - 100 Private cloud-based/Software-as-a-Service Public cloud-based/Software-as-a-Service applications applications 101 - 1000 1001 - 5000 More than 5000 Figure 25 – Back-end systems supporting mobile BI by organization size COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 35 Mean DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Mobile BI Device Integration Requirements Since 2012, we have asked participants to list their requirement for business intelligence integration with mobile devices (fig. 28). In 2015, multi-touch interface (dragging, pinching, etc.) remains the top priority followed by GPS and context/activity awareness. In total, BI integration priorities were flat or decreased slightly across the board with the exception of smart watch integration, which is nonetheless a low priority. Mobile BI Device Integration Priorities 2013 to 2015 3 2.5 2 1.5 1 0.5 0 2013 2014 2015 Figure 26 - Mobile BI device integration priorities 2013 to 2015 COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 36 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Targeted Users for Mobile Business Intelligence As in every previous year of our study, executives are the top consumers and targets for mobile business intelligence (fig. 27) followed by middle managers and, to a lesser extent, line managers. In 2015, individual contributors have drawn close to line managers in importance. Customers are viewed as primary or secondary targets more than half the time, but more than 70 percent respondents have no interest in delivering mobile BI to suppliers. Targeted Users for Mobile BI 0% 10% 20% 30% 40% 50% 60% 70% % of Section Respondents Primary Secondary Not applicable Figure 27 - Targeted users for mobile BI COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 37 80% 90% 100% DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 As mobile applications generally become more ubiquitous, primary targeting of executives and managers has decreased somewhat (Figure 28). Emphasis, meanwhile, has shifted slightly toward other constituencies. As noted above (fig. 27, p. 37) interest in individual contributors has approached that for line managers, though it is flat across three years of data. Interest in customers and suppliers, while very low, has ticked up slightly year over year. Primary Targets for Mobile BI 2013 to 2015 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Executives Middle managers Line managers 2013 Individual contributors and professionals 2014 Customers 2015 Figure 28 - Primary targets for mobile BI 2010 to 2015 COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 38 Suppliers DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 We also looked at targeted users by organization size (fig.29). These results are colored to the degree that small organizations are more dominated by executives and larger organizations are more likely to have more management roles. Executives and managers are the most likely targets regardless of organization size. Still, as we found in previous years, very small organizations are also the most likely to target customers. Another consecutive finding is that very large organizations are more likely to empower individual contributors and professionals attached to the organization. Mobile BI Target Users by Organization Size 100% 90% 80% Suppliers 70% Customers 60% Individual contributors and professionals 50% Line managers 40% Middle managers 30% Executives 20% 10% 0% 1-100 101-1000 1001-5000 Over 5000 Figure 29 - Mobile BI target users by organization size COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 39 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Mobile Business Intelligence Deployment Plans In this section (figs. 30-33) we look at current and planned adoption and penetration of the user base for mobile BI. In 2015, penetration of mobile business intelligence remains modest. Today, 37 percent are 10 percent or less penetrated and 24 percent report no mobile capabilities whatsoever (fig. 30). Going forward, deployment expectations plainly show that organizations would like to see greater mobile BI penetration. In the most trustworthy (12-month) planning horizon, penetration of 21 percent or more will reach about 40 percent of organizations. Twenty-four month expectations grow ambitiously; and 36 months out, just 14 percent expect 10 percent or less penetration. Mobile BI Deployment Plans Through 2018 Today In 12 months In 24 months In 36 months 0% 10% 81% or more 20% 61 - 80% 30% 40% 41 - 60% 50% 21 - 40% 60% 70% 11 - 20% 80% 1% -10% Figure 30 - Mobile BI deployment plans through 2018 COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 40 90% None 100% DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Geographical deployment plans generally follow other geographical findings: Latin America by far claims the greatest current penetration followed distantly by North America, EMEA, and Asia Pacific (fig. 31). That said, organizations in every region expect incremental growth in mobile BI deployments, especially in emerging markets, in future timeframes. Mobile BI Deployment Plans Through 2018 by Geography 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% North America 81% or more Asia Pacific 61 - 80% 41 - 60% Latin America 21 - 40% 11 - 20% In 36 months In 24 months In 12 months Today In 36 months In 24 months In 12 months Today In 36 months In 24 months In 12 months Today In 36 months In 24 months In 12 months Today 0% Europe, Middle East and Africa 1% -10% Figure 31 - Mobile BI deployment plans through 2018 by geography COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 41 None DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Small organizations are more bullish on future mobile deployment plans, more so than even very large organizations (fig. 32). This is evident in the (blue, red, green, purple) bands of penetration. The uppermost bands (light blue, orange) depict the current and future areas of low penetration, which are highest in midsized (101-1,000 employees) and some large (1,001-5,000 employees) organizations. Mobile BI Deployment Plans Through 2018 by Organization Size 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 1 - 100 81% or more 101 - 1000 61 - 80% 41 - 60% 1001 - 5000 21 - 40% 11 - 20% More than 5000 1% -10% Figure 32 - Mobile BI deployment plans through 2018 by organization size COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 42 None In 36 months In 24 months In 12 months Today In 36 months In 24 months In 12 months Today In 36 months In 24 months In 12 months Today In 36 months In 24 months In 12 months Today 0% DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Business functions sampled expect mobile BI deployment growth over the next three years in varying degrees (fig. 33). Executive management predictably leads by a wide margin, followed by sales and marketing and, to a lesser extent, research and development and IT. In contrast, finance expects little change in mobile BI deployments, especially at the highest levels of penetration. Mobile BI Deployment Plans Through 2018 by Function 100% 90% 80% 70% 60% 50% 40% 30% 20% Executive Management 81% or more Sales and Marketing 61 - 80% Research and Development (R&D) 41 - 60% 21 - 40% Information Technology (IT) 11 - 20% 1% -10% Figure 33 - Mobile BI deployment plans through 2018 by function COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 43 Finance None In 36 months In 24 months In 12 months Today In 36 months In 24 months In 12 months Today In 36 months In 24 months In 12 months Today In 36 months In 24 months In 12 months Today In 36 months In 24 months In 12 months 0% Today 10% DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Exclusive Use of Business Intelligence on Mobile Devices Most respondents do not expect their organization will use mobile BI exclusively by 2017 (fig. 34). Stated another way, legacy BI deployments remain suitable to most organizations for the next two years. We would expect that exclusive mobile BI use would be confined to certain roles and organizations that depend on out-of-office activities to manage operational performance. Expected Exclusive Mobile BI Usage by 2017 81% or more, 4% 61 - 80%, 4% 41 - 60%, 12% Under 10%, 41% 21 - 40%, 19% 11 - 20%, 20% Figure 34 - Expected exclusive mobile BI usage by 2017 COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 44 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Expected exclusive mobile use of business intelligence has changed only slightly over time and actually increased somewhat in the lowest group ("under 10 percent") since 2013 (fig. 35). This tells us fewer people tend to believe in exclusive mobile BI use going forward but also that we will see multiple platform use as we do in application preferences for PCs, tablets, and smartphones. This attitude may come home to roost in the future since we believe users expect a consistent BI experience across devices when performing their jobs. Planned Exclusive Mobile Use of Business Intelligence 2011 to 2015 2015 41% 2014 20% 37% 2013 31% 2012 31% 2011 26% 10% 18% 27% 23% 29% 35% 0% 19% 20% Under 10% 30% 11 - 20% 40% 21 - 40% 60% 41 - 60% 70% 61 - 80% Figure 35 – Expected exclusive mobile use of business intelligence 2011 to 2015 COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 45 10% 5% 4% 6% 8% 22% 50% 4% 4% 8% 21% 25% 12% 6% 10% 80% 6% 90% 81% or more 6% 5% 3% 100% DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 As noted earlier, infrastructure investments as well as BI maturity/penetration in different geographic regions influence exclusive mobile BI use (fig. 3). Latin American expectations are clearly the highest; other regions, especially North America and EMEA, are much more aligned. Expected Exclusive Mobile BI Usage by 2017 by Geography 100% 90% 80% 70% 81% or more 60% 61 - 80% 50% 41 - 60% 40% 21 - 40% 11 - 20% 30% Under 10% 20% 10% 0% Latin America Europe, Middle East and Africa North America Asia Pacific Figure 36 - Expected exclusive mobile use of business intelligence by 2017 by geography COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 46 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Executive management and sales and marketing are the most likely functional candidates to exclusively use mobile-only business intelligence in 2015 (fig. 37). This corresponds to other findings regarding field-led businesses and other organizations with a strong external focus. Most significantly, executives have the highest expectation (61 percent or greater) of exclusive use of mobile business intelligence. Finance and IT are mostly uninterested, though all functional audiences expect at least some mobileonly BI users by 2017. Expected Exclusive Mobile BI Usage by 2017 by Function 100% 90% 80% 70% 81% or more 60% 61 - 80% 50% 41 - 60% 40% 21 - 40% 30% 11 - 20% Under 10% 20% 10% 0% Executive Management Sales and Marketing Research and Development (R&D) Information Technology (IT) Finance Figure 37 – Expected exclusive mobile BI use of BI by 2017 by function COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 47 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Small organizations again have the most optimistic plans for exclusive mobile business intelligence use, followed by the largest of organizations (fig. 38). As with mobile applications and business intelligence generally, the smallest organizations have the greatest plans to support mobile-only use. Expected Exclusive Mobile BI Usage by 2017 by Organization Size 100% 90% 80% 70% 81% or more 60% 61 - 80% 41 - 60% 50% 21 - 40% 40% 11 - 20% Under 10% 30% 20% 10% 0% 1 - 100 101 - 1000 1001 - 5000 More than 5000 Figure 38 - Expected exclusive mobile use of BI by 2017 by organization size COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 48 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Mobile Business Intelligence Features In 2015, the most prioritized features for mobile BI once again include traditional BI capabilities for viewing charts and reports and selecting data (fig. 39). As we would expect, alerting and KPI monitoring rank higher in mobile compared to traditional BI use. Users nonetheless expect capabilities that include traditional drill down and data refresh. Mobile BI Feature Priorities 100% 4 90% 3.5 80% 70% 3 60% 50% 2.5 40% 2 30% 20% 1.5 10% 0% 1 Critical Very important Somewhat important Not important Figure 39 - Mobile BI feature priorities COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 49 Mean DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 A long-term trend among requirements for mobile business intelligence features has been toward better interaction (and fewer static presentations). This trend has not changed significantly across the last three years of data (fig. 40). Straightforward viewing/selecting/alerting/drill down are most in demand, while advanced features are likely reserved for advanced users. Mobile BI Feature Priorities 2013 to 2015 4.00 3.50 3.00 2.50 2.00 1.50 1.00 0.50 0.00 2013 2014 2015 Figure 40 - Mobile BI feature priorities 2010 to 2015 COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 50 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Sales and marketing shows the greatest interest in mobile BI features almost across the board (fig. 41). IT (closely trailed by executives) shows the next widest range of interest across multiple mobile features. Again, finance trails interest among all functions polled. Mobile BI Feature Priorities by Function View charts/reports 4 Augmented reality Data selection; filtering Social media analysis (SocialBI) 3.5 3 Alerts 2.5 2 Natural language query KPI monitoring 1.5 Write-back/transactional integration 1 Drill down navigation Collaborative support for group-based analysis Dashboard assembly from components Off-line access Real-time data refresh Drag and drop navigation Guided analysis Executive Management Sales and Marketing Research and Development (R&D) Information Technology (IT) Finance Figure 41 - Mobile BI features by function COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 51 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 For the most part, organizations of different sizes follow the overall sample average in their preference for individual features (fig. 42). Small organizations generally stand out in their preference for simpler BI features (i.e., reports, filters, alerts, monitoring) while more experienced larger organizations, have interest in more advanced features that are less prioritized (or less frequently surfaced) overall. Some large organizations (those with between 1,001 and 5,000 employees) generally trail in our analysis. Mobile BI Feature Priorities by Organization Size Augmented reality View charts/reports 4 Data selection; filtering 3.5 Social media analysis (SocialBI) Alerts 3 2.5 2 Natural language query KPI monitoring 1.5 1 Write-back/transactional integration Drill down navigation Collaborative support for group-based analysis Real-time data refresh Dashboard assembly from components Off-line access 1 - 100 101 - 1000 Drag and drop navigation Guided analysis 1001 - 5000 More than 5000 Figure 42 - Mobile BI features by organization size COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 52 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Mobile versus Server Resident Business Intelligence Apps and Data We asked respondents where (device and/or server) they believe mobile applications and data ought to reside (fig. 43). In a clear trend over time, a preference has plainly emerged for storing apps and data in servers (not locally on devices). Whether or not this trend pertains to theft and/or security, it raises a few questions about the future of offline access. Where some organizations resist the downloading of apps and data due to security policies or concerns, others prefer central provisioning, while still others are restricted by regulatory requirements (as in banking and healthcare). Mobile versus Server Resident BI Apps and Data: 2011 to 2015 100% 90% 80% 40% 50% 51% 70% 56% 57% 60% Server only 50% Mobile device and server 40% 30% 60% 50% 50% 2012 2013 20% 44% 43% 2014 2015 10% 0% 2011 Figure 43 - Mobile versus server resident BI apps and data: 2011 to 2015 COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 53 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Asia-Pacific respondents are more interested in downloading data and leveraging tablets and smartphones for mobile BI compared to other regions (fig. 44). In contrast, North American respondents are most comfortable with server-only access. This likely represents greater sensitivity in North America and EMEA regarding downloading (or using downloaded) data. Mobile versus Server Resident BI Apps and Data by Geography 100% 90% 80% 70% 60% 50% Mobile device and server 40% Server only 30% 20% 10% 0% Asia Pacific Latin America Europe, Middle East and Africa North America Figure 44 - Mobile versus server resident BI apps and data by geography COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 54 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Not surprisingly, healthcare and government, due to either controls or regulations, are most likely to adhere to server-only use of mobile versus device-resident BI apps and data (fig. 45). Other industries (financial services, education, manufacturing, retail and wholesale) are willing to support a more balanced mix of device and server environments. Mobile versus Server Resident BI Apps and Data by Selected Vertical Industry 100% 90% 80% 70% 60% 50% 40% Mobile device and server 30% Server only 20% 10% 0% Figure 45 - Mobile versus server resident BI apps and data by vertical industry COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 55 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Smart Watches Despite many product introductions and considerable marketing, smart watches are an early-adopter phenomenon and very largely irrelevant to mobile BI in 2015 (fig. 46). In 2015, three-quarters of respondents consider smart watches “not important.” While wristwatch and other device makers experiment with form factors and price points, we believe the nascent smart watch market favors simple, utilitarian and perhaps disposable devices. Importance of Smart Watches Critical, 1.3% Important, 5.7% Somewhat important, 18.1% Not important, 74.9% Figure 46 - Importance of smart watches COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 56 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Expected use of smart watches in conjunction with mobile business intelligence is expected to grow slowly in coming timeframes (fig. 47). In our sample base, usage will be dominated by Apple followed by Androidwear devices. Other proprietary devices (e.g., Pebble and other retail devices) are presently expected to suffer the same fate as lesser tablets and smartphones in mobile BI usage. Smart Watch Usage Pebble Google Androidwear (e.g., LG, Sony, Motorola) Apple Watch 0% 20% 40% 60% 80% 100% Cumulative % Section of Respondents Using today Will use in 12 months Will use in 24 months Figure 47 - Smart watch usage COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 57 No plans 120% DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 From both an organizational and personal perspective, there is presently little interest in adopting smart watches (fig. 48). We view smart watches as peripheral devices for the interested mobile BI audience and uses that are most probably operational and event based, mostly alerting and very simple, non-granular updating of information. In one hopeful regard, smart watches could bring some social relief to human interactions constantly interrupted by mobile device use. Future Adoption of Smart Watches Using today, 2.4% Will use in 12 months, 8% Will use in 24 months, 9.7% No plans, 79.5% Figure 48 - Future adoption of smart watches COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 58 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 As reflected earlier, smartwatch feature priorities are most pronounced among respondents in the areas of alerts and monitoring (fig. 49). Trailing feature priorities, led by charting and report views, appear to address some hopeful capabilities or visual translations in the admittedly miniscule landscape of what would appropriately be called a wristwatch. Smart Watch Feature Priorities 0% 20% 40% 60% 80% Alerts KPI monitoring View charts/reports Data selection; filtering Guided analysis Drill down navigation Natural language query Collaborative support for… Writeback/transaction… Critical Very important Somewhat important Figure 49 - Smart watch feature priorities COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 59 Not important 100% DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Business Intelligence Industry Mobile Capabilities and Plans By collecting data from 35 business intelligence vendors, we understand the current state of the market and also have a view into future industry capabilities and, therefore, can help user organizations plan for mobile BI with greater precision. When we first conducted this research (2010), the majority of business intelligence vendor organizations had not yet fully predicted or digested the shift towards mobile BI (fig. 50). Mobile BI is nonetheless an industry mainstay, though vendor attitudes and expectations have somewhat dwindled since 2012. Industry Importance of Mobile BI: 2010 to 2015 100% 90% 80% 70% 60% Critically important 50% Very important Somewhat important 40% 30% 20% 10% 0% 2010 2011 2012 2013 2014 2015 Figure 50 - Industry Importance of mobile BI: 2010 to 2015 COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 60 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Almost all business intelligence vendors today offer support for Apple’s iPad tablet, the most popular platform for mobile BI today (fig. 51). In 2015, iPhones are next most supported, closely followed by Google Android tablets and smartphones (fig. 54). As with user interest, industry support for Microsoft Surface and Windows phone anticipates future market traction. User evidence suggests plans for future industry support of other devices is minimal. BI Industry Support for Mobile Platforms 100% 90% 80% 70% 60% 50% 40% No plans 30% Planned - 24 months 20% Planned - 12 months 10% Supported today 0% Figure 51 - BI industry support for mobile platforms COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 61 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Especially across the top two platforms, there is still good industry support for native downloadable applications (fig. 52). However, development and support of native apps, which, among other constraints, is costly, has fueled a preference for HTML5, which enjoys support across mobile platforms. In fact, HTML5 is already the de facto development environment across all less-regarded platforms including Microsoft. Industry support for blended/hybrid is not emerging as a popular model for customers. Industry Support: Native versus Web Applications 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Native, down-loadable apps - Today HTML5/CSS3 - Today Blended/Hybrid - Today Figure 52 - Industry support: native versus Web applications COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 62 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Industry support for mobile device integration remains spotty in 2015 (fig. 53). In line with user requirements, the bulk of vendors already support multi-touch. A far lesser number support location awareness or camera integration. From there, integration support becomes minimal, though future integration plans are stronger for voice command, smart watches, and context awareness. Industry Support for Mobile Device Integration 100% 90% 80% 70% 60% 50% 40% 30% No plans 20% Planned - 24 months 10% Planned - 12 months 0% Supported today Figure 53 - Industry support for mobile device integration COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 63 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Industry support for unique BI features has improved consistently throughout six years of data and in 2015, basic BI functions are roundly well supported (fig. 54). Second-tier feature support has improved, though alerting, the highest user priority, has so far garnered less than 60 percent of industry support. We do not have a reliable answer for why this is the case. Industry Support for BI Features 100% 90% 80% 70% 60% 50% 40% 30% No plans 20% 24 months 10% 12 months 0% 6 months Today Figure 54 - Industry support for BI features COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 64 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 The mobile BI industry has a somewhat higher view of the importance of smart watch technology than does the user community but is likewise jaded in opinions of its value (fig. 55). None consider it critically important and 38 percent say it is not important, which makes smart watches a somewhat skeptical "wait and see" opportunity. Industry Importance of Smart Watch Technology Critically important 0% Very important 21% Not important 38% Somewhat important 41% Figure 55 - Industry importance of smart watch technology COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 65 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Industry support for smart watches is uniform and minimal, which at best suggests early market activity (fig. 56). Just 15 percent currently support Apple Watch, and 5 percent support Androidwear or Pebble formats. Roughly two-thirds of vendors support or have future plans to support Apple Watch, but more than half have no future plans for Androidwear. Industry Support for Smart Watches 90% 80% 70% 60% Apple Watch 50% Google Androidwear (e.g., LG, Sony, Motorola) 40% Pebble 30% 20% 10% 0% Supported today 12 months 24 months No plans Figure 56 - Industry support for smart watches COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 66 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Though vendor support for unique smart watches is underserved, feature support adds up across multiple platforms. In this view, current industry support for all features we sampled is about 20 percent or less (fig. 57). Future plans are highest for alerting, an aforementioned shortfall in mobile BI feature support. Industry Support for BI Features on Smart Watches 100% 90% 80% 70% 60% 50% 40% 30% No plans 20% 24 months 10% 12 months 0% Available today Figure 57 - Industry support for BI features smart watches COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 67 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Mobile Business Intelligence Vendor Scores and Rankings This year we include 24 business intelligence vendors in our mobile ratings (fig. 58). For each vendor, we considered mobile platform support and integration, business intelligence features, and customer ratings. We weighted platform and feature scores using user prioritizations, with a maximum possible score of 34 points. Top-rated vendors include SAP, MicroStrategy, Qlik, Tableau, and Information Builders. 2015 Mobile BI Vendor / Product Ratings SAP Sisense 32 Infor MicroStrategy Qlik 16 TIBCO Tableau 8 Entrinsik Information Builders 4 Datawatch Domo 2 Panorama Microsoft 1 GoodData Dundas Birst Pyramid Analytics Dimensional Insight Oracle IBM ClearStory Data SAS Logi Analytics InetSoft Platform Features Customer Total score Figure 58 – 2015 mobile BI vendor / product rankings This model reflects only three dimensions of a BI vendor’s product capability and is only intended to indicate a convergence of capabilities for mobile BI. Readers are encouraged to use other tools to understand other dimensions of vendor capability, such as our Wisdom of Crowds® Business Intelligence Market Study. COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 68 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Other Dresner Advisory Services Research Reports - - - Wisdom of Crowds “Flagship” Business Intelligence Market study Advanced and Predictive Analytics Big Data Analytics Business Intelligence Competency Center Cloud Computing and Business Intelligence Collaborative Computing and Business Intelligence Embedded Business Intelligence End User Data Preparation Enterprise Planning Internet of Things and Business Intelligence Location Intelligence Mobile Computing and Business Intelligence Small and Mid-sized Enterprise Business Intelligence COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 69 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Appendix: Mobile BI Survey Instrument 1) Please provide your contact information below: Name*: _________________________________________________ Company Name: _________________________________________________ Address 1: _________________________________________________ Address 2: _________________________________________________ City: _________________________________________________ State: _________________________________________________ Zip: _________________________________________________ Country: _________________________________________________ Email Address*: _________________________________________________ Phone Number: _________________________________________________ 2) Major Geography ( ) Asia/Pacific ( ) Europe, Middle East and Africa ( ) Latin America ( ) North America 3) What is your current title? _________________________________________________ 4) What function are you a part of? ( ) Information Technology (IT) ( ) Sales and Marketing ( ) Finance COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 70 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 ( ) Research and Development (R&D) ( ) Manufacturing ( ) Executive Management 5) Please select an industry ( ) Agriculture ( ) Business Services ( ) Hospitality ( ) Health Care ( ) Advertising ( ) Government ( ) Aerospace ( ) Legal ( ) Manufacturing ( ) Apparel and Accessories ( ) Motion Picture and Video ( ) Automotive ( ) Publishing ( ) Broadcasting ( ) Biotechnology ( ) Pharmaceuticals ( ) Chemical ( ) Real Estate ( ) Consulting ( ) Retail and Wholesale COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 71 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 ( ) Consumer Products ( ) Defense ( ) Education ( ) Sports ( ) Technology ( ) Energy ( ) Telecommunications ( ) Entertainment and Leisure ( ) Executive Search ( ) Transportation ( ) Financial Services ( ) Food, Beverage and Tobacco 6) How many employees does your company employ worldwide? ( ) 1 - 100 ( ) 101 - 1000 ( ) 1001 - 5000 ( ) More than 5000 7) Please rank the importance of the following classes of applications associated with your company's mobile strategy (4= Critical, 1= Not important) Critical Very important Somewhat important Not important Email () () () () Collaboration () () () () COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 72 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Framework Personal Information Management (Contacts, Calendaring & Scheduling) () () () () CRM Applications Access () () () () ERP Applications Access () () () () Social Media Access (e.g., Twitter, LinkedIn, Facebook, Google+, Yelp) () () () () Business Intelligence () () () () Video Conferencing/Chat () () () () Personal or Business Banking via Mobile () () () () Mobile Payments () () () () Map/Directions () () () () 8) Please prioritize the following mobile platforms in order of importance to your organization over the next 12 months: No ne 1s t 2n d 3r d 4t h 5t h 6t h 7t h 8t h COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 73 9t h 10t h 11t h DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Apple iPhone () () () () () () () () () () () () Apple iPad Tablet () () () () () () () () () () () () BlackBer ry (RIM) SmartPh one () () () () () () () () () () () () RIM Playbook Tablet () () () () () () () () () () () () Firefox Mobile OS () () () () () () () () () () () () Google Android Smartph one () () () () () () () () () () () () Google Android Tablet () () () () () () () () () () () () Microsof t Windows Phone 8 () () () () () () () () () () () () Microsof t Surface (Window s8 tablet) () () () () () () () () () () () () Tizen (New Samsung OS) () () () () () () () () () () () () COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 74 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Amazon Fire Phone () () () () () () () () () 9) Which of these mobile platforms are in use versus planned? Inuse Planned: Next 12 months Planned: Next 24 months No interest Apple iPhone () () () () Apple iPad Tablet () () () () BlackBerry (RIM) SmartPhone () () () () RIM Playbook Tablet () () () () Firefox Mobile OS () () () () Google Android Smartphone () () () () Google Android Tablet () () () () Microsoft Windows Phone 8 () () () () Microsoft Surface () () () () COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 75 () () () DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 (Windows 8 tablet) Tizen (New Samsung OS) () () () () Amazon Fire Phone () () () () 10) For mobile applications that you will use, what degree of integration with the mobile platform is required? Native, downloadable applications Web browser access Blended/hybrid Apple iPhone [] [] [] Apple iPad Tablet [] [] [] BlackBerry (RIM) SmartPhone [] [] [] RIM Playbook Tablet [] [] [] Firefox Mobile OS [] [] [] Google Android Smartphone [] [] [] Google Android [] [] [] COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 76 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Tablet Microsoft Windows Phone 8 [] [] [] Microsoft Surface (Windows 8 tablet) [] [] [] Tizen (New Samsung OS) [] [] [] Amazon Fire Phone [] [] [] 11) Are you developing/building or will you develop/build mobile applications in-house? If so, please specify for which platforms. Developing/already developed today Planned: Next 12 months Planned: Next 24 months No plans to develop Apple iPhone () () () () Apple iPad Tablet () () () () BlackBerry (RIM) SmartPhone () () () () RIM Playbook Tablet () () () () Firefox Mobile OS () () () () COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 77 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Google Android Smartphone () () () () Google Android Tablet () () () () Microsoft Windows Phone 8 () () () () Microsoft Surface (Windows 8 tablet) () () () () Tizen (New Samsung OS) () () () () Amazon Fire Phone () () () () 12) Which back-end systems will drive your mobile applications? Definitely Probably Possibly Unlikely Existing inhouse enterprise applications and services () () () () Public Cloudbased/Softwareas-a-service applications () () () () Private Cloudbased/Software- () () () () COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 78 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 as-a-service applications 13) Where will employees get their applications for work use? Select all that apply. Today 12 months 24 months 36 months Not applicable Consumer app cloud (iTunes, Android Playstore, etc) () () () () () Mobile operator store () () () () () Your own enterprise app store? () () () () () A 3rd party consumer app store? () () () () () A 3rd party enterprise app store? () () () () () 14) What is the level of importance of Mobile Business Intelligence within your IT/Business strategy? ( ) Not important ( ) Somewhat important ( ) Very important ( ) Critically important 15) Please react to the following question: "My organization is culturally well prepared to adopt and leverage Mobile Business Intelligence." COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 79 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 ( ) Strongly agree ( ) Somewhat agree ( ) Somewhat disagree ( ) Strongly disagree 16) For Business Intelligence software on mobile devices, what level of device integration is most important to you? Critical Very important Somewhat important Not important Multi-touch interface () () () () Location awareness/GPS integration () () () () Camera integration () () () () Accelerometer () () () () Near-field communication (ala Google Payments) () () () () Voice command () () () () Google Glass integration () () () () Smart watch integration (e.g., Apple watch, AndroidWear, Pebble, Sony) () () () () Context awareness (activity () () () () COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 80 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 recognition) 17) Which Business Intelligence features on mobile devices are most important to you? Critical Very important Somewhat important Not important View charts/reports () () () () KPI monitoring () () () () Alerts () () () () Drill down navigation () () () () Drag and drop navigation () () () () Data selection; filtering () () () () Guided analysis () () () () Dashboard assembly from components () () () () Writeback/transactional integration () () () () Off-line access () () () () Real-time data refresh () () () () Augmented reality () () () () COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 81 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Collaborative support for group-based analysis () () () () Social media analysis (SocialBI) () () () () Natural language query () () () () 18) Who will be the users of Mobile Business Intelligence in your organization and their priority for automation? Primary Secondary Not applicable Executives () () () Middle managers () () () Line managers () () () Individual contributors and professionals () () () Customers () () () Suppliers () () () 19) What percentage of the user population use/will use Mobile Business Intelligence applications in your organization? None 1% 11 - 21 - 41 - 61 - 81% COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 82 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 10% 20% 40% 60% 80% or more Today () () () () () () () In 12 months () () () () () () () In 24 months () () () () () () () In 36 months () () () () () () () 20) Mobile-based Business Intelligence will replace traditional BI within the next 2 years for what percentage of users? ( ) Under 10% ( ) 11 - 20% ( ) 21 - 40% ( ) 41 - 60% ( ) 61 - 80% ( ) 81% or more 21) Will Business Intelligence data/content reside on the mobile device and server or server alone? ( ) Mobile device and server ( ) Server only 22) How important are smart watches within your overall IT strategy? ( ) Critical ( ) Important COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 83 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 ( ) Somewhat important ( ) Not important 23) Which smart watches technologies are in use today and/or are anticipated to be in used in the future? Apple Watch Google Androidwear (e.g., LG, Sony, Motorola) Pebble Using today [] [] [] Will use in 12 months [] [] [] Will use in 24 months [] [] [] No plans [] [] [] 24) What's the status of using smart watches in conjunction with your business intelligence applications? ( ) Using today ( ) Will use in 12 months ( ) Will use in 24 months ( ) No plans COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 84 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 25) Which Business Intelligence features are most important on a smart watch? Critical Very Important Somewhat important Not important View charts/reports () () () () KPI monitoring () () () () Alerts () () () () Drill down navigation () () () () Data selection; filtering () () () () Guided analysis () () () () Writeback/transactional integration () () () () Collaborative support for group-based analysis () () () () Natural language query () () () () 26) How well do your Business Intelligence software vendors support your Mobile BI needs? Please rate all relevant vendors: Excellent 1010 Data () Very good () Average () Poor () Very poor () COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 85 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 Actuate () () () () () Adaptive Insights () () () () () Advizor Solutions () () () () () Alteryx () () () () () Arcplan () () () () () Bime () () () () () Birst () () () () () Bitam () () () () () Board () () () () () Clearstory Data () () () () () Cubeware () () () () () Datameer () () () () () Datawatch (inc. Panopticon) () () () () () Decisyon () () () () () Dimensional Insight () () () () () Domo () () () () () Dundas () () () () () Entrinsik () () () () () Exago () () () () () Good Data () () () () () COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 86 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 IBM/Cognos/SPSS () () () () () iDashboards () () () () () Inetsoft () () () () () Infor/Lawson () () () () () Information Builders (IBI) () () () () () IntuitiveBI () () () () () Jedox () () () () () Jinfonet/JReport () () () () () Klipfolio () () () () () LogiAnalytics () () () () () Microsoft () () () () () MicroStrategy () () () () () Oracle () () () () () Panorama () () () () () Pentaho () () () () () Phocas () () () () () Platfora () () () () () Pyramid Analytics () () () () () QlikView () () () () () Rapid Miner () () () () () Roambi () () () () () COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 87 DAS Mobile Computing / Mobile Business Intelligence Market Study 2015 (MeLLmo) Salient () () () () () SAP/Business Objects () () () () () SAS Institute () () () () () SiSense () () () () () Dell (Quest, Statsoft) () () () () () Tableau () () () () () Targit () () () () () Tibco/Spotfire () () () () () Yellowfin () () () () () 27) Please comment on your view of the benefits of using mobile BI? ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ 28) Please comment on your view of the limitations and risks to using mobile BI? ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ COPYRIGHT 2015 DRESNER ADVISORY SERVICES, LLC Page | 88