Jin-Hee Huh
Robert H. Smith School of Business Ÿ University of Maryland
3330C Van Munching Hall Ÿ College Park, MD 20742
(301) 405-4688 or (301) 405-5774 / jhhuh@rhsmith.umd.edu
Education
University of Maryland
Ÿ PhD in Marketing, expected 2019
University of Michigan
Ÿ Master of Arts in Applied Statistic
Ÿ Concentration: Econometrics & Forecasting
Yonsei University
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Master of Science in Business Administration
Concentration: Marketing
Recipient of Scholarship titled Yonsei Research Promotion in 2010
Thesis: The Effect of Variability in Price on the Use of Reference Price
Yonsei University
Ÿ Bachelor in Business Administration & Bachelor of Arts
Ÿ Major in Business and Applied Statistics; Minor in Economics
Ÿ Scholarship for Academic Excellence in 2008 and in 2009
Sep.2014 - Present
College Park, MD
Sep.2012 – May.2014
Ann Arbor, MI
Mar.2010 - Feb.2012
Seoul, Korea
Mar.2005 - Feb.2010
Seoul, Korea
Research Experience
Research Assistant, University of Michigan
Ÿ Assisted for Professor Yesim Orhun in Marketing Department, Ross School of Business
Ÿ Import, clean and analyze the store sales and the consumer panel data
Ÿ Explanatory data analysis on individual-level transactions of over 10 million accounts
Research Assistant, Yonsei Business Research Institute, Seoul, Korea
Ÿ “A Marketing Strategy Project for Globalization of Korean Foods”
- Analyzed key buying factors of Korean food by non-Koreans
- Employed Latent Class Analysis and Logit Model
- Produced annual reports for Rural Development Administration of Korea
Feb.2013 – Feb.2014
Ann Arbor, MI
Mar.2010 - Dec.2012
Seoul, Korea
Ÿ “New Business Launching Project for a Major Korean Oil Company”
- Figured out the point of entry and uses for the new technology, “Thin Film Battery”
- Developed a report on the key findings to propose the entry steps
Ÿ Participated in the revision of Marketing Strategy (3/e), published by Hak Hyun Sa, Korea
Teaching Experience
Teaching Assistant, Yonsei Business Research Institute
Ÿ Evaluated projects for MBA marketing classes
Ÿ Advised research methods for undergraduate Marketing Strategy courses
Mar.2010 – Dec.2012
Seoul, Korea
Work Experience
Research Assistant, A. T. Kearney, Seoul, Korea
Apr.2012 – June.2012
Ÿ Identified changes in the market share and the size of market for Express Logistics through interview Seoul, Korea
Ÿ Participated in revising the international annual report for Express Logistics industry
Academic Service
Coordinator, Korean Marketing Association Annual Spring Conference
Mar.2011
Seoul, Korea
Ÿ Arranged the overall planning: schedules, sessions, guests and participants
Ÿ Facilitated eight marketing research sessions with over 300 participants
Extracurricular Activities
Vice President, Junior Scholar Club, Yonsei University
Ÿ Led weekly seminars using articles and case studies from the business management field
Mar.2009 – Dec.2009
Seoul, Korea
Founding Member, Nexters(Student Venture Business)
Jan.2007 – Aug.2007
Ÿ Assisted in launching a social enterprise
Volunteer, NGO - Beautiful Store
Ÿ Volunteered for NGO- Beautiful Store
Ÿ Organized the shop and merchandise
Vice President, Yonsei Leaders Club, Yonsei University
Ÿ Organized a seminar event on the historical relationship and issues between Korea and Japan
Ÿ Invited undergraduate students of Aoyama Gakuin University, Japan to visit Seoul
Ÿ Planned and organized cultural exchange events for international students
Seoul, Korea
Mar.2007 – Jul.2007
Seoul, Korea
Mar.2006 – Dec.2006
Seoul, Korea
Language & Computer SKILL
Languages
Native in Korean, Fluent in English
Computer Skills
Proficient in Statistical Packages: R, SAS, STATA, SPSS, MINITAB, WinBUGS
Certified Specialist of MS Office