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DIRECTOR'S LETTER
A FOND FAREWELL AND MANY NEW BEGINNINGS...
I am writing this summer’s Director’s Letter with much reflection on the last five years and many dreams for what the
next five years behold for the Center for Social Value Creation. In September, the Center for Social Value Creation
will turn five years old. At the same time, I will be leaving the Smith School of Business to move with my family to
North Carolina. It is hard to believe this chapter of my life, and the early years of CSVC, is coming to a close. I
thoroughly enjoyed launching the Center and building to its current scale. And I could not be more excited for what’s
ahead as the Center moves to an ever more self-sustaining organization serving thousands of students at the
University of Maryland.
READ MORE >
IN DEPTH
DOING OUR JOB AS EDUCATORS MEANS GETTING REAL ABOUT SUSTAINABILITY
By Kim Robertella Glinka, Associate Director
Center for Social Value Creation
It’s time to get behind a shared business school standard for sustainability education. Let’s move toward a
prescriptive (vs. descriptive) approach. Let’s flip on its head the paradigm of “the business case for sustainability”
and seek “the sustainability case for business.” Let’s come together around a set of defined skills, competencies,
and learning objectives that every business student – and future business leader – should have, and move such
criteria into the requirements of business school accreditation.
READ MORE >
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STUDENT SPOTLIGHT:
ALUMNI SPOTLIGHT:
FACULTY SPOTLIGHT:
ANNA ANDERSON, MBA '15
JOSH GOLDBERG, BS '03
SUSAN WHITE
WHAT'S NEW :
CALL FOR PROJECTS! PRO-BONO BUSINESS
CONSULTING FOR NONPROFITS
Nonprofit organization applications are currently being accepted
for the Center for Social Value Creation’s nonprofit consulting
program, ChangeTheWorld.org! Applications submitted by
August 25th will be first in line to be matched with a pro-bono
student consulting team during the Fall 2014 semester.
ChangeTheWorld.org (CTW) is a pro-bono consulting program
for 501(c)(3) organizations. CTW matches teams of
undergraduate and graduate students, primarily Master of
Business Administration students to work directly with our
nonprofit members on 10 week-long projects. Time is running out on this great opportunity, apply now and take
advantage of this free consulting service!
Please contact CSVC Manager, Pammi Bhullar: pbhullar@rhsmith.umd.edu with questions about the application
process.
SOCIAL ENTREPRENEURSHIP LABORATORY: NEW
UNDERGRADUATE CLASS IN FALL 2014!
Do you want to make the world a better place? Are you
interested in going beyond the study of social change and
participating in service projects? The Social Entrepreneurship
Laboratory (SE Lab) is an active learning environment for
students to test their hypotheses around the creation of social
ventures and develop a deep understanding of how the field
works. Each class session will consist of one or more
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experiments, and students will learn from continued customer
interviews and iteration. Come to this class interested in solving
social problems and leave with the mindset and experience
using pioneering startup methodologies to be able to launch
your own venture or join other social enterprises in the
community! Chosen as one of the Fearless Ideas Courses, the
SE Lab is open to any UMD undergraduate student with at least
45 credits. Register for BMGT 468U on Testudo and contact
Sara Herald (sherald@rhsmith.umd.edu) with any questions.
MBA IMPACT FELLOWS PILOT LAUNCHES THIS SUMMER
This summer, four Smith MBAs joined the first ever Impact
Fellows program. These MBAs are interning with exciting
regional social enterprises and nonprofits and have their pay
supplemented by the Smith School to be on par with competitive
MBA intern wages. Hosting organizations include, Goodwill
Industries International, Inter-American Development
Bank, Astrum Solar, LLC and Value-Add, LLC. This new
program is designed to make MBA talent more accessible to
impact organizations and impact-driven experiences more
accessible to Smith MBAs. Learn more about the program and
our first cohort here.
LEAD SUMMER INSTITUTE
This summer, the Center for Social Value Creation has been
invited back to present on trends in the social impact sector at
the 2nd annual LEAD Summer Institute - a premier Leadership,
Education, and Development Program (LEAD), providing 30
diverse, high-achieving rising high school seniors from across
the country the opportunity to explore finance, entrepreneurship,
accounting, marketing, and other business careers.
Hosted by the Robert H. Smith School of Business, the LEAD Summer Institute provides students the opportunity to
reside on campus and take classes taught by Smith professors in Van Munching Hall. The primary goal of LEAD is
to introduce students to business principles and develop skill sets essential to building a prosperous career in
business. With a combination of hands-on learning and networking with corporate executives, as well as building
strong peer-to-peer relationships, students walk away with more confidence, support, and knowledge to guide them
in their university and professional careers.
COMING SOON! CSVC 2013-2014 ANNUAL REPORT
Keep an eye out for the Center for Social Value Creation’s latest
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annual report. We’ll look back at an exciting year of expanded
social value programming and a continued dedication to
creating a better world through business. Please let us know if
you’d like us to send you an electronic copy this fall by emailing
Kim Glinka (krobertella@rhsmith.umd.edu)
RECAP :
STUDENTS HELPING HONDURAS & JUSTLIKEYOU
WIN DO GOOD CHALLENGE FINALS
In an exciting live pitch finale to the 2013 Do Good Challenge,
Students Helping Honduras (SHH) and justlikeyou.org emerged
as the top project and venture, respectively. Each won $6,000
and Students Helping Honduras took home an additional $2,500
People’s Choice Award. SHH, justlikeyou.org, and four other
finalists pitched to a live audience and judges, including Boomer
Esiason, David Falk and Bob Seaburg. Check out photos from
the event and a video recap by TerpVision.
MARYLAND SOCIAL ENTREPRENEURSHIP CORPS
This summer 15 UMD students traveled to either Nicaragua or
the Dominican Republic for a truly unique eight week internship
and study abroad experience. Students helped foster economic
empowerment in each of these countries by teaching the
"Micro-Consignment" model to budding entrepreneurs in rural
villages as well as helping existing entrepreneurs grow their
busiensses. Learn more about this exciting program in our
Faculty Spotlight with MSEC Faculty Lead, Susan White.
SAVE THE DATE FOR THE 2015 ASHOKA U EXCHANGE
The Ashoka U Exchange is coming to the University of
Maryland’s campuses in Washington, DC and College Park, MD
from February 26-28th, 2015! Focused around building
pathways for change making in higher education, the
conference will be a great opportunity to brainstorm and start building the future of social entrepreneurship
education. With thought-provoking plenary sessions as well as segmented programming for senior administrators,
faculty, staff, and students, the Exchange promises to be a unique opportunity for both peer-to-peer learning and
cross-segment collaboration. Attendance at the Exchange is by application, and the application period opens
August 1st. Please reach out to Sara Herald (sherald@rhsmith.umd.edu) if you have any questions about this
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event!
STUDENTS EXPLORE ECONOMIC GROWTH IN SRI LANKA
The University of Maryland Robert H. Smith School of Business
provided ten students the opportunity to gain hands-on
international consulting experience in Sri Lanka. In the
Facilitating Economic Development in Sri Lanka practicum,
Master of Business Administration, Master of Public Policy, and
Master of Information Systems students were immersed in the
Sri Lankan culture for three weeks over the summer, consulting
for government agencies and small businesses from Sri-Lanka’s
post-conflict Northern and Eastern Provinces. Students worked
with key stakeholders designing potential impact investing
models, improving national policies on local economic
development, and developing systems to track inventory and production costs. At the culmination of the practicum,
students presented their recommendations to their clients, representatives from the local community, IESC, Biz+
Vega, USAID, and Smith. Learn more about this exciting program on our Stories of Impact blog!
FROM THE BLOG :
BUILDING WEALTH IN BALTIMORE
What does it mean to have a job that builds wealth? This
question inspired a collaborative effort between the Center for
Social Value Creation (CSVC) at the Robert H. Smith School of
Business and the Maryland School of Social Work to pilot an
experiential learning course called West Baltimore Community
Wealth Building Practicum.
READ MORE >
STORIES OF IMPACT: BROOKS GABEL, JUSTLIKEYOU
Follow Brooks Gabel and the justlikeyou.org team's journey
through the Do Good Challenge. Brooks shares his experiences
and takeaways from the challenge. Learn what it takes to rise
to the top of the DoGood Challenge Ventures Track.
READ MORE >
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DIRECTOR'S LETTER
A Fond Farewell and Many New Beginnings...
I am writing this summer’s Director’s Letter with much reflection on the last five
years and many dreams for what the next five years behold for the Center for
Social Value Creation. In September, the Center for Social Value Creation will
turn five years old. At the same time, I will be leaving the Smith School of
Business to move with my family to North Carolina. It is hard to believe this
chapter of my life, and the early years of CSVC, is coming to a close. I
thoroughly enjoyed launching the Center and building to its current scale. And I
could not be more excited for what’s ahead as the Center moves to an ever
more self-sustaining organization serving thousands of students at the University
of Maryland.
I would like to take this opportunity to thank many individuals who have inspired
me, pushed me, and taught me a great deal during my time at the University of
Maryland. In 2008, Dean Anand shared a vision with me - that the tools of business could be used to solve many
social and environmental issues, and that every business manager should understand how to create a better world
through business. We embarked on a pilot that resonated with our students, and the rest is history. I am grateful for
his leadership and investment as we built programs that serve as inspiration to other universities around the world. I
am also grateful to Dean Triantis who continues to share in this vision for business management education.
The programs we deliver would not be possible without the ingenuity, unwavering commitment and talented
execution of our team. Kim, Sara, Ryan and Pammi – you make every day a gift! There are not enough words for
this engineer!!
Thank you to those who blazed the trail with me as staff, interns and graduate assistants in our first few years –
Julie, Danielle, Scott, Aaron, Marcella, Brandon, Sarina, Jenna and Guillermo. I also want to thank Lilah, Kate,
Lettie, Rita and Sharon. ChangetheWorld.org, the Smith School’s pro-bono nonprofit consulting program, has served
more than 175 organizations and 500 student consultants since its inception with these first 5 MBA consultants and
our 3 brave clients. Today, eleven other universities run the program on their own campuses with the Center’s
support. And a special thank you to Allison, Yonas, Adam and Emily for co-creating the very first Social Enterprise
Symposium at the Smith School as Undergraduate students in 2008. The Symposium now serves 1,000 students,
faculty and staff each year to explore the role of business in creating economic prosperity and lasting social and
environmental change. This year’s theme, “Don't Hold Back”, was a prompt to the millennial generation: What could
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be accomplished if we each used our unique talents to forge fearlessly forward - without ever holding back? The
most current thought leaders in sustainability, corporate responsibility, and social entrepreneurship joined the
conversation at the University of Maryland.
In 2010, I launched the Social Innovation Fellows program and the I Series course in Social Entrepreneurship.
Cohort Five of the Social Innovation Fellows program begins this fall under the leadership of Dr. David Kirsch and
the I Series course runs every fall and spring serving 110 students thanks to Halley Aelion. In addition, the Center
will be launching a new Fearless Ideas course called the Social Entrepreneurship Laboratory with Dr. Christine
Beckman and Sara Herald. From the beginning, I could not have done what I did in the classroom without the
support of my dedicated teaching assistants and PhD collaborators. I give a heartfelt thank you to Stephanie, Annie,
Ramya, Omar, Robert, Abby, Bryan, Ashmi, and Lee for your enthusiasm and seemingly endless energy.
Thank you also to the higher education change leaders that are traveling on this journey at UMD and on campuses
throughout the country. We will gather in 2015 when the University of Maryland hosts the Ashoka U Exchange, an
annual global convening for social entrepreneurship education that brings together 650 individuals from more than
150 institutions around the world. UMD is a founding ‘Changemaker Campus’ in the Ashoka network, one of only 24
universities worldwide recognized for embedding social innovation as a core value and building supportive
environments for changemaking across the entire institution.
Finally, I am truly grateful to our early adopters! Here’s to the Smith School faculty who have shared their talents,
explored big questions and dreamed with us over the years; our Board of Directors who have provided essential
guidance to me and the team, our Social-Entrepreneurs-in-Residence who have provided essential guidance to our
students (and us too!); and to our donors who invested in our ability to make an impact in the lives of our students,
the local community and society at large.
Dean Triantis will be conducting a search for my replacement. I will provide continuity in CSVC leadership on a parttime virtual basis as founding director of CSVC as we work on a leadership transition. I look forward to staying in
touch with each of you – our alumni, our students, our partners, and our friends. As you can see from this newsletter,
we have exciting new domestic and international programs in pilot stage. Please join me in wishing the Center for
Social Value Creation much success in the next 5 years!
Warmest Regards,
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IN DEPTH
Doing our Job as Educators Means Getting Real about
Sustainability
By Kim Robertella Glinka, Associate Director
Center for Social Value Creation
It’s time to get behind a shared business school standard for
sustainability education. Let’s move toward a prescriptive (vs.
descriptive) approach. Let’s flip on its head the paradigm of “the
business case for sustainability” and seek “the sustainability
case for business.” Let’s come together around a set of defined skills, competencies, and learning objectives that
every business student – and future business leader – should have, and move such criteria into the requirements of
business school accreditation.
This is just a sample of the substantive and truly enjoyable dialogue I took part in earlier this month, representing the
Smith School of Business at the “2014 NBS Sustainability Centres Community Workshop”, held at Harvard Business
School. The conversations were idealistic yet practical; the perfect combination for progress.
This incredible event attracted participants from 18 countries, from all continents (with exception of Antarctica), with
66 representatives from business school sustainability centers at 53 world-class universities. The objectives for such
a convening were threefold: (1) to facilitate new relationships with business sustainability centers from around the
world, (2) to provide a platform for peer learning across teaching, research, outreach, and administration, and (3) to
explore the possibilities for deep and ongoing collaboration. To these ends, the three day workshop was a success.
I was excited (relieved? empowered? thankful!) to discover that my NBS colleagues were as interested in action as
they were in discussion. An informal “Sustainability Standards” working group took shape during our three days
together, and a more formal arrangement is underway thanks to the counsel of NBS. A Special Adviser to the PRME
Secretariat has even offered to liaise between the working group and the UN Global Compact. Our informal
discussions covered such topics as the need for proficiency in the language/lexicon of ecological systems and limits;
the importance of living wage calculations; and the credence of systems thinking and design thinking methodologies,
among many other important subjects.
In thinking through a move toward sustainability standards, I am drawn to some underlying ideas: to develop
student competencies for sustainability is to acclimate them to uncertainty; to incite an appreciation for diversity; to
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provide context for navigating the tensions of the short and long-term; and to develop an appetite for complexity. To
use the words of Johan Roos, Dean and Managing Director of Jönköping International Business School (JIBS), and
former President of Copenhagen Business School, in his recent HBR article:
The business leaders who will succeed in the coming decade will be notable for their holistic thinking, global
perspectives, international experience, multilingual capabilities, technological familiarity, entrepreneurial
mindset, creativity, and ability to deal productively with complexity and chaos. Many corporations already
say they cannot find the type of employees they need, so we must begin acting now to transform our
business schools. It is our job as educators to produce graduates who can thrive in a radically changing
world, and who can shape it in positive ways.
A radically changing world it is. And industry has a long way to go before it epitomizes a nurturing system that
fosters a thriving, healthy, sustained world and economy. In fact, a recently conducted survey and report found that
only 35 percent of the 613 largest, publicly traded US companies studied have set time-bound greenhouse gas
(GHG) emissions reductions targets. And, of more than 2,000 sustainability goals put forth by Fortune 200
companies only 13 such goals are actually based on scientific data.*
So how do we drive major US companies to adopt more comprehensive and integrated sustainability platforms? I
believe that the most powerful agents for change will be our students; the future managers and executives of the
corporate world. It’s up to business educators to deliver an education that embraces the complexity of corporate
sustainability and encourages innovative, creative and entrepreneurial solutions.
In the year ahead CSVC will be placing an even greater emphasis on sustainability programming and initiatives.
We’ll continue to keep a pulse on the sustainability movement and look for opportunities to develop and shape new
offerings at Smith. This fall we’ll welcome a Sustainability Executive in Residence to the team (details to be
announced soon!) and proposals are in the pipeline for a new undergraduate fellows course, a sustainability
advisory board, and a sustainability portfolio workshop series. And, I’ll be joining the NBS Sustainability Standards
working group upon its formal launch. I invite you – students, alumni, academic and professional colleagues – to join
us in these efforts. Our desire to learn and collaborate stems from a desire to affect real change. Help us enrich the
dialogue and strengthen the movement by sharing your thoughts, challenging our ideas, and exploring new
opportunities for collaboration.
If we’re going to do our job as educators, it’s time to step it up. We need to move beyond the gradational and get
real about a sustainability platform that works in higher education and in industry – however elusive this may seem
at present.
*This statement was amended after initial publication
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STUDENT SPOTLIGHT
An Interview with Anna Anderson, Smith MBA ’15 & Incoming President
of the Smith Graduate Net Impact Chapter
Written by Blake Carlton, MBA/MPP Dec, '14 & Outgoing President of the Smith
Graduate Net Impact Chapter
CSVC: Tell us a little bit about yourself. Specifically, what was your career path
before coming to Smith?
ANDERSON: I started working at Casa de Maryland in June of 2008 as an AmeriCorps Vista volunteer working to help
support legal permanent residents to become US citizens by teaching English and preparing citizenship and naturalization
forms. From that point, I started as a full-time employee at Casa and helped develop a statewide AmeriCorps program with
the same mindset of helping legal permanent residents to become citizens. Through that work, I built several public-private
partnerships with the state of Maryland and different corporations to develop a loan program to help offset the financial burden
of attaining citizenship, which involves a $680 fee. I was most recently in a management role supervising four full-time
employees and 20 AmeriCorps members. I started a financial literacy program, loan program and a community center with an
afterschool program and many other activities.
CSVC: Why did you choose an MBA program? Why did you decide on Smith’s MBA program?
ANDERSON: At Casa, my title was Manager of Immigrant Integration Programs. I was responsible for around $800,000, but
had no formal training on quantitative skills or the business side of actually managing that budget. I was told I needed to buy X
amount of supplies for my program, but I didn’t understand where that money came from or the overhead associated with
those activities. So, I enrolled in a part-time, two-year Non-profit Management Certificate program at George Washington.
Afterward, however, I still felt like I was lacking quantitative acumen. I wanted to get my hands deep into the accounting and
areas I really needed to understand if I was going to run a nonprofit, but wouldn’t have the time to do if I was busy learning by
doing. So, I chose to pursue my MBA in order to strengthen my business skills, understand the business world from the
mindset of a nonprofit and to use the skills I attained from the MBA in the nonprofit world.
What specifically attracted me to the Smith MBA program was the Center for Social Value Creation and the ability for nontraditional MBAs to get involved in the community. And then there was, of course, the presence of clubs like Net Impact, which
partners closely with CSVC.
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CSVC: How did you become interested in social value creation? What specific area of social value creation are you most
interested in?
ANDERSON: I have always loved people. And, through my experience at Casa, I really understood the impact that an
individual can have on changing a community. I’ve always been interested in social change. Though my background is in
immigration, I really love the idea of empowering low-income and immigrant communities to not only get access to economic
opportunities, but really to grow, thrive and help one another.
CSVC: What specifically draws you to working with nonprofits? How has your time at Smith affected or changed your
attitudes toward that initial passion for nonprofits?
ANDERSON: Nonprofits tend to be mission-driven organizations. I like that the organizational culture and business activities
are built around that organization’s mission. Not to say that corporations in the more traditional business segment don’t have
that same kind of mindset, but what I think differentiates nonprofits from large, private firms is that the activities, programs and
day-to-day life of a nonprofit always reflect that mission. For me, someone who wants that sense of community and belonging
and the sense that the work one does has a bigger, higher purpose, is why I was drawn to nonprofits. I think that the main
differentiator between nonprofits and for-profits has to do with what drives the organization. Is it maximizing shareholder value
or is it the mission, as defined by the nonprofit?
Through the Smith course Leadership and Teamwork, we took several self-assessments, which very clearly identified me as
being 99% likely to work for a nonprofit. So, if nothing else, my time at Smith has highlighted to me that I truly am passionate
for, well-suited for and a good fit to work in the nonprofit world and that I continue to be very mission-focused. The only
difference is that, now, with the other courses I’ve taken, I have the skillset necessary to work more effectively for a nonprofit.
Though those courses have also highlighted that a career in finance may not be appropriate for me, it is still nice to have the
quantitative and analytic skills under my belt.
CSVC: What have you learned so far in your first year, and what advice would you give to other business students or
classmates who are interested in using their careers to make a difference?
ANDERSON: I’ve learned that, no matter the industry you’re looking to go into, all of the core courses and most of the elective
courses can really be applied to every industry. What anyone interested in social value creation should reflect upon is that,
when you’re doing your Operations Management homework related to an assembly line management-related case – of which
I have one due tomorrow, by the way – you can get sidetracked by the fact that the exercise may not be directly related to
what you want to do in social impact. However, it’s a good skill to have because running a business and running a nonprofit
have similar functions. So, you just need to be a bit creative. Perhaps you could imagine running two programs – one in
Kansas and one in New Jersey – for a national nonprofit and you have to figure out how to run them efficiently. So, I’d suggest
to anyone interested in this space that they do a little extra homework and think of ways and to take the more traditional
business situations and apply them to the social value arena.
Also, don’t write anything off. With corporate finance, for example, try to think of the ways a stock is valued in a private setting
and apply that to future forecasting for your nonprofit. So, perhaps it’s not exactly the value of a stock you need to know for
your organization, but knowing about that can help you plan for the future of your nonprofit.
CSVC: Are there courses or activities you would like to see Smith develop?
ANDERSON: There’s an amazing course called the Economics of Sustainability, taught by Professor Sampson, which has an
environmental focus. That’s great, however, there are a lot of students interested in social impact, which has more to do with
people and human capital than it does with the environment, not to mention microfinance programs and impact investing,
which are wonderful ways to blend the traditional finance world with the social value space. So, I’d suggest more courses
focusing on those topics.
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CSVC: What other activities are you involved in at Smith that have had the greatest impact on you and your career path,
passions and interests?
ANDERSON: First, obviously, is Net Impact. The active chapters, both graduate and undergraduate, having gold status
proves not just that Smith is devoted to the social venture space, but so are the students. I was thrilled by the overwhelming
interest in Net Impact from the first-year MBA students to be either board members and/or members of the club. As the
incoming president, I’m excited about maintaining that momentum and to tie in more of a community service aspect to get
more people involved with Net Impact and this space in general. Hopefully, I’ll create some "Net Impact" by doing hands-on
community service and by working in social change.
Additionally, as the president of Net Impact, my fellow board members and I are trying to focus our efforts on career
development for our members and the Smith community. We’re partnering with CSVC to organize a few career treks
throughout the year in which we’d visit organizations like Calvert Investments and Honest Tea. And we look forward to having
even better attendance at next year’s Social Impact Careers workshops.
A big part of why I chose Smith was the community. I have been working with the MBAA to plan the upcoming orientation for
the class of 2016. I’ve been trying to ensure that social value creation is incorporated in the week’s programming. I’m also an
admissions ambassador. It’s been fun to meet the prospective students and gauge their interests while tabling as a club
representative.
CSVC: What are your hobbies? Can you tell us a fun fact about yourself?
ANDERSON: I used to be very into Zumba. In fact, I once performed Zumba during halftime at a Washington Wizards
basketball game. That was about two years ago. I was going to Zumba three nights a week. My instructor selected me to
attend a national Zumba-thon. So, my instructor and I were two of about 100 women who performed a three-minute piece
during halftime at a Wizards game.
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ALUMNI SPOTLIGHT
An Interview with Josh Goldberg, BS Finance '03
Co-Founder, Astrum Solar, Inc.
Written by Peter Novak, MBA '14
CSVC: Tell me a bit about your path to where you are today and
to Astrum Solar.
GOLDBERG: I graduated with a BS degree in Finance and a
BA degree in History from University of Maryland, College Park. In addition, I have a law degree from University of
Maryland, Baltimore. I have a passion for history; there is a lot to be learned about business and management from
some of history’s great leaders. I also like numbers and deal structuring and that’s why I chose to study Finance. My
dad is a lawyer so it wasn’t a difficult decision to enroll into a law school. I think that a law degree is applicable to any
field. After graduating from law school, I started practicing law focusing on mergers & acquisitions, venture capital,
and securities law at Ballard Spahr. I did that for three years, however I felt that I would enjoy more being on the
other side of the transactions and deal making as an entrepreneur. So when my childhood friend, Vadim, suggested
starting a solar company, Astrum Solar, I grabbed the opportunity. The last year, I worked at the law firm during the
day and worked on the business model for the solar company at night. About a year later, Astrum Solar became my
full-time engagement. It has been very exciting since then. I love to wake up every morning having a new challenge
in front of me.
CSVC: What interests you about solar energy and renewable energy sources? Why a solar company?
GOLDBERG: I like that going solar can help our country become energy self-sufficient and enhance our national
security. Also, it creates jobs and helps the environment. In order to help the environment in a substantial and longlasting manner, any green business idea must be scalable and profitable. I believe that the solar industry meets all
those attributes.
CSVC: You are still very engaged with University of Maryland. Can you tell me more about your engagement?
GOLDBERG: I feel that it is important to give back to the community. I am an Adjunct Professor at the UMD Law
School with a focus on energy and finance every other spring. Also, I share my entrepreneurship experience through
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working with Maryland undergrad students in the College of Arts and Humanities. You don’t need a business degree
to be an entrepreneur. Furthermore, I engaged a group of EMBA students to help me evaluate Astrum Solar’s
expansion to the West Coast. The quality of their work was stellar and I truly appreciated getting a different and
meaningful perspective.
CSVC: What did you learn at UMD that was beneficial to your career?
Studying history gave me the ability to read, analyze, and present large amounts of material and data. The business
school taught me finance and accounting skills which have been quite important in my career. Also, the business
school showed me the power of networking.
CSVC: The solar energy field has been quite “hot” in the past couple of years. What are the most important skills to
build for students in order to get involved in the field?
GOLDBERG: First, students should learn in as much as possible about specific parts of the business in which they
are most interested (marketing, HR, supply chain, finance, etc.). Second, since the industry is very new, having a
startup mentality is very important along with the willingness and the ability to fail. That said, even though there is
some risk of a failure involved in any startup, the upside is that an individual can advance and grow very quickly.
CSVC: Other than working at Astrum Solar, what are your other hobbies?
GOLDBERG: Astrum Solar is my big hobby! Even though I spend a lot of time working there, I feel like every day is
a weekend there and I work with a great team. It is a fun, intellectually challenging, and priceless experience. Also, I
enjoy spending time with my wife and my 18-month old son. If there is more free time, I like to watch drama, action,
and comedy movies. In addition, I am a big Ravens and Orioles fan.
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Share this:
FACULTY SPOTLIGHT
An interview with Susan White, Distinguished Tyser Teaching
Fellow, Robert H. Smith School of Business
Written by Ryan Steinbach, Communty Manager
Center for Social Value Creation
CSVC: What are some of the projects you’re working on here at
Smith?
WHITE: Well, the big thing going on as we speak is the Maryland
Social Entrepreneur Corps (MSEC) – an eight week study abroad
and internship program where students combat poverty across Latin
America by supporting small community-based businesses. There
are students who are getting ready to come home from Nicaragua
along with students in the Dominican Republic who are in the middle
of their eight week internship. From the students that I’ve heard from this summer, they’re very excited about what they’re
doing and believe that they’re accomplishing a lot with the people that they’re working with.
Another project I have been a part of is a Spring break short-term study abroad trip to Nicaragua. I have been the faculty lead
for three trips to Nicaragua. We partnered with Universidad Americana for two years and UNAN, the public university in
Nicaragua, for one year, working with both start-up entrepreneurs and with more established entrepreneurs. This year will
actually be the first time I will not go to Nicaragua. Karen Hallows will be the faculty lead this year, and I will be working with
her in the transition that we will have this fall. We’re doing the same kinds of things as in MSEC, but most of the projects
would not be classified as social entrepreneurship – it’s consulting with established entrepreneurs in Managua and San Juan
del Sur.
CSVC: What exactly are the students doing as part of the Maryland Social Entrepreneur Corps?
WHITE: The students are there for eight weeks with students from other universities across the country. They move to
different parts of the host country, working on two kinds of projects. The first is doing social entrepreneurship. They are
working with local entrepreneurs to sell eye glasses, stoves and water filtration systems. The entrepreneurs use the “microhttps://app.e2ma.net/app2/campaigns/preview_iframe/210381930/
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consignment” model which, to the best of my knowledge, was developed by Greg Van Kirk, co-founder of the Social
Entrepreneur Corps (SEC). The problem they are addressing is that many entrepreneurs don’t have the capital to start a
business on their own. So with micro-consignment, SEC provides the glasses or the stoves or the water filtration as well as
the training that the local entrepreneurs would need in order to get going. SEC in turn receives a portion of the sale proceeds.
Many people who do not have the startup capital and experience to have their own business can do so under this model.
The other kind of project the students work on is helping entrepreneurs who either have an idea or may already have an
established business. The students help the entrepreneurs with branding, marketing, operations, financing or establishing an
internet presence. The students do whatever the entrepreneur needs. They work with a variety of businesses, not just social
enterprises.
What’s Ideal about MSEC is that it provides a continuing presence for these entrepreneurs. There are some groups who come
into developing countries, do something and then leave. More often than not, what they’ve done fades away and isn’t kept up
because there’s nobody there to continue it. With the SEC, the students begin, the staff follow-up during the academic year,
and then more students come in to continue the process. In that way there is a consistent and reliable system of check-ins.
CSVC: What inspired you to take on the Spring break trip to Nicaragua and MSEC?
WHITE: It happened more accidently than by design. Leading study abroad to Nicaragua started out with the winter and
Spring break trips. Lily Griner, the Business Librarian at UMD, had gone on several Nicaragua trips with the I-School where
they worked with a lending library. As the business librarian, Lily said, “Hey, maybe the business school could do something
with business?” She approached me and we worked with an in-country facilitator to develop a plan, get Universidad
Americana as a partner and line up speakers and entrepreneurs for our first group. We had a blast, the students had a blast
and we all learned lot. More importantly, the students felt that they really made a difference.
When MSEC opportunity came up, I was approached because I had worked with undergraduates in Nicaragua. I got involved
with the MSEC program and have had similar positive experiences and feedback. One of the only major differences is the
Spring break and Winter break trips are almost all business students whereas MSEC is just the opposite; it’s almost all
students from other majors across the University of Maryland. I think it’s great that all majors are getting involved. This is not
an experience where you must be a business student.
CSVC: Are there any future plans for projects related to MSEC?
WHITE: I would like to see MSEC grow. So far, we have had fewer students then we hoped to get. I think with word of mouth
from the students who have participated and more promotion, the word can spread. This is a big university and there are a lot
of benefits to participating in these programs. That would be my immediate emphasis.
The other area where I have become involved in is local social entrepreneurship. As part of MSEC I teach a two-credit preclass. The class is a service learning class. My hope is to increase the service learning component in the future. Last spring
we worked with an organization called Casa de Maryland which works with Hispanic immigrants. Casa is a few minutes’ drive
away from campus, and the organization can use a lot of help with their entrepreneurship and after school initiatives. We did a
little work with Casa this past April, but it wasn’t enough time to really get anything going. My ultimate goal is to have this be
more than a group of students helping out a few weeks each spring – I’d like this to be a sustainable service project for
Maryland students.
CSVC: How do you enjoy spending your time outside of the Smith School?
WHITE: I am a soccer fanatic so as you can imagine I’ve been extraordinarily happy these last few weeks with all of the World
Cup games going on. I’m obviously a big supporter of the US team, but my next team is the Dutch who, sadly, were just
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eliminated. I also enjoy science fiction – reading, movies, going to science fiction conventions. I also do cross stitch and
needlepoint. Those are my big hobbies outside of work. I have four wonderful grandchildren who keep me busy too.
Learn more about Maryland Social Entrepreneurship Corps here.
Learn more about the Nicaragua short term study abroad trip here.
connect with us:
Robert H. Smith School of Business | The University of Maryland | Suite 2410 Van Munching Hall | College Park, MD 20742 US
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