How to Promote SPIN Meetings
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The Atlanta SPIN offers some information about how to prepare for and promote SPIN Meetings:
One of the critical success factors for a SPIN is attendance at meetings. In order to achieve high attendance,
we need to ensure that our members know about the meetings so that they can arrange their schedules to
attend. The Atlanta SPIN has two types of meetings:
1. Regular monthly meetings - featured speaker (usually a local subject matter expert) delivers a one
hour presentation
2. Signature events - widely known speakers (from the SEI or some other well known and respected
authority) deliver a one hour presentation in conjunction with a vendor or other group participation.
Each of these event types has a sequence of promotional events leading up to the meeting.
Promotional Timeline
Three Months or More Before a “Signature Event”
1. Prepare handouts/brochures: create a printable handout/trifold brochure for the event
Examples:
Print on glossy paper
Distribute to board members for their company and other locations
Distribute at SPIN meetings
2. Announce to other professional groups around town;
assign board members to attend other group meetings or contact the leadership of those groups to
secure permission to distribute the brochure at their meetings
AQAA (Atlanta Quality Assurance Association)
AMUG (Atlanta Mercury Users Group)
AJUG (Atlanta Java Users Group)
ALUG (Atlanta Linux Users Group)
ASQ (American Society for Quality - Atlanta Branch)
TAG SIG on Quality
Agile Users Group
One Month or More Prior to a Regular Monthly Meeting or
Signature Event
The Webmaster updates the Atlanta SPIN Web Site, based on information provided by the Education
Committee.
Create abstract file in Archives directory containing full bio, abstract, and time, date, and venue
information
Add item to MeetingInfo Web page with meeting date and topic linked to the abstract file above
Update home page with name of presenter (link to the Abstract file), brief bio, presentation topic, and
venue (link to the appropriate venue file)
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How to Promote SPIN Meetings
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Appointed board members contact the major Atlanta event Web sites to publicize the event:
Techlinks (www.techlinks.net); use the "Submit Events" link
AtlantaEvent (www.atlantaevent.com); use the "Add Listings -> Add an Event" link
Access Atlanta (Atlanta Journal Constitution) Web site; use the "Suggest an event" link
Two Weeks Before a Regular Monthly Meeting or Signature Event
Sample Email
On Wednesday March 16th, Elliot Price, project manager at Georgia Tech Economic Development Institute,
will give a talk entitled "Lean Tools and Techniques for Process Improvement."
Presented by the Atlanta SPIN, the program will take place from 6:00 p.m. to 8:30 p.m. at the Oracle offices
in Dunwoody, and refreshments will be provided. For more information, visit www.AtlantaSPIN.org.
Contact public service announcement directors at radio stations, magazines, and newspapers with a short
email:
psa@wrek.org (or current WREK PSA director - visit www.wrek.org)
ejamison@gmail.com (or current WRAS PSA director - visit www.wras.org)
atlanta@bizjournals.com (Atlanta Business Chronical)
Double check the information on the following sites, especially the location:
Atlanta SPIN: www.atlantaspin.org
Techlinks: www.techlinks.net
AtlantaEvent: www.atlantaevent.com
Ten and Three Days Before a Regular Monthly Meeting or Signature
Event
The Webmaster sends promotional email to the Atlanta SPIN membership list in the Atlanta SPIN Memberlist
directory.
6/29/2009 3:09 PM