Skillsmart Retail – AACS LMI Contents 1. Introduction 1.1 A brief introduction to UK Retail 2. Retail 2.1 A brief description of what retail covers at the UK level 2.2 Information on careers available and new emerging jobs, transferability of skills, career paths and opportunities for progression a) Career Available - Store operations - Human Resources/Training - Finance and Administration - Buying - Customer Contact Centres - Marketing - Logistics - Information Technology (IT) - Visual Merchandising b) New and emerging jobs c) Transferability of skills, d) Career paths and opportunities for progression 2.3 Information on retail pay scales 2.4 Information on entry requirements, application processes e.g. Apprenticeships 2.5 Qualifications 2.6 Data on retail employment and labour market trends and forecasts 2.7 Retail skill shortages 2.8 Information on retail opportunities for adults changing career direction 2.9 Information on points of entry into retail or transfer into retail from another area 2.10 Retail job profiles 2.11 Retail case studies 2.12 FAQs 2.13 Sources of additional information 2.14 Regional Information 2.14.1 East Midlands 2.14.2 East of England 2.14.3 London 1 2.14.4 2.14.5 2.14.6 2.14.7 2.14.8 2.14.9 2.14.10 2.14.11 2.14.12 2.14.13 North East North West South East South West West Midlands Yorkshire and the Humber England Northern Ireland Scotland Wales 2 1. Introduction to Retail 1.1 A brief introduction to UK retail. Retail activity can be expressed as the sale of goods for personal or household use or consumption, traditionally via shops or markets. However, the boundaries have changed somewhat in recent years due to the significant growth in online retailing and the development of alternative formats such as farmers’ markets and travel retailing. The retail sector is the United Kingdom’s largest private sector employer and employs around 3 million people or 1 in 10 of the working population. Within retail there are an estimated 290,000 businesses selling a wide range of products, employing from one person to thousands of people who have a number of functions. Further details concerning facts and figures relating to UK retail can be found on Skillsmart Retails website at: http://www.skillsmartretail.com/pdfs/key_facts_and_figures_2008.pdf 2. Retail 2.1 A brief description of what retail covers in the UK The following brief descriptions of the key areas of retail activity in the UK are designed to assist your understanding: - New goods in specialised stores. Within this area there are a range of familiar retail categories, including retailers of clothing, footwear and leather goods, household DIY, books and newspapers. - Non-specialised stores. Includes large grocery retailers (like the ‘Big Four’ ASDA, Morrison, Sainsbury Tesco) and non-food department stores like House of Fraser. - Food, beverages and tobacco sold in specialised stores. Retailers selling specialist goods like butchers, bakers, greengrocers, wine sellers, tobacconists and fishmongers. - Pharmaceutical and medical goods, cosmetic and toilet articles. This area of retail is highly specialist in its nature. The largest retailer in this subsector is Boots the Chemist, followed by a number of pharmacy chains including Lloyds and Moss. - Not in stores. Includes stalls, markets and other not in store retailers. Some online retailers fall into this category. - Second-hand goods sold in stores. This category includes antique shops as well as charity and second-hand shops. 2.2 Information on careers available and new emerging jobs, transferability of skills, career paths and opportunities for progression. a) Careers available There are eight job areas that cover the multitude of career options retail: 1. Store Operations 2. Human Resources/Training 3. Finance and Administration 3 4. 5. 6. 7. 8. Buying Customer Contact Centres Marketing Logistics Information Technology (IT) Further details concerning careers in UK retail can be found on Skillsmart Retails website at: http://www.skillsmartretail.com/categories.php?categories_id=1 These eight areas are common in any category of retail from grocery stores, electrical stores, to fashion outlets. 1. Store Operations The majority of jobs in retail fall under the heading of store operations; these are jobs that deal with the smooth running of the store and the physical selling of merchandise. The jobs include management roles and work on the shop floor such as a sales assistant or department manager. One of the top jobs in this area would be Director of Operations. The list below suggests jobs that fall under this area. - Director of operations - Regional Manager - Area Manager - Store Manager - Assistant Store Manager - Floor Manager - Department Manager - Assistant Department Manager - Supervisor - Senior Sales Assistant - Sales Assistant – General, beauty consultancy, lingerie fitting, visual merchandising, bakery, butchery, fish mongering, fresh produce (fruit and vegetables) - Style Advisor/Personal Shopper - Trolley pusher/shelf filler/ cleaner Possible Career path in Retail Operations Saturday job > assistant sales person > sales Assistant > supervisor > Department manager > deputy store manager > Store manager > Area manager > Regional sales manager > Regional Director 2. Human Resources/Training Human Resources and Training, involves the development and implementation of policies relating to the effective use of human resources within an organisation. Whatever the size or type of business all organisations are required to have policies in place that cover areas such as working practices, recruitment, pay, conditions of employment and diversity. The HR function should help to ensure that the organisation employs the right balance of staff in terms of skills and experience, and that training and development opportunities are available to employees to enhance their performance in order to achieve the organisation's objectives. The list below shows a selection of jobs that fall under this area: 4 - HR Director HR Manager Personnel Manager HR Assistant Training Director Training Manager Training Officer Recruitment Officer 3. Finance and Administration A career in corporate finance means that you may work for a company to help it find money to run the business, grow the business, make acquisitions, plan for it's financial future and manage cash on hand. You might work for a large multinational company or a smaller player with high growth prospects. Responsibility can come fast and your attention to detail and problem-solving skills will get put to work quickly in corporate finance. Jobs in corporate finance are relatively stable providing that you maintain an excellent standard of work, attention to detail is key. The key to performing well in corporate finance is to work with a long view of what is going to make your company successful. Many would argue that corporate finance jobs are the most desirable in the entire field of finance. The list below shows a selection of jobs that fall under this area: - Finance Director - Finance Controller - Financial Analyst - Credit Manager - Chief Accountant - Accountant - Clerks - Audit Manager - Procurement Manager - Tax and Treasury Manager 4. Buying The main role of a retail buyer is to successfully purchase attractive merchandise ensuring that the price, quality and availability are able to meet customer needs. By fully understanding the customers' wants and needs, buyers are able to maximise profits and provide a commercially viable range of merchandise at competitive prices. The role of the buyer is demanding yet rewarding. Although support is provided it does involve considerable responsibility and autonomy. The ability to multi-task, prioritise work and meet strict deadlines are key requirements of a role that requires competency in a wide range of other skills such as analytical, motivational and leadership skills. Buying includes the job titles of: The list below shows a selection of jobs that fall under this area: - Merchandiser - Assistant Buyer - Buyer - Senior Buyer - Head of Buying 5 5. Customer Contact Centres (otherwise known as Call Centres) Call centre operators, also known as contact centre operators, normally work in the customer services department of an organisation maintaining regular contact with customers by telephone, email, SMS messaging, fax and post. The work normally involves selling goods and services, or providing information and advice. Much of it is done by accessing and updating customers' records via a computer database. Contact centres respond to and solve problems which their customers have encountered in both products and services whilst shopping from their stores or websites. They may replace products and/or refund the customer where the product or service did not meet the customer’s expectations or compensate them in some way within the scope of their customer service policy. 6. Marketing Marketing executives in this field are involved in promoting and selling fast-moving consumer goods (FMCGs) and products to the public, usually via the retail trade. FMCGs are typically high-volume, low-value items with high public visibility and short life span, such as food, drink, confectionery, toiletries, and household goods. Marketing executives work on various projects to support the brand/marketing manager in developing brands and promoting existing products, raising public awareness of the client's products through advertising campaigns and in-store promotions and building brand loyalty. Alternative job titles are frequently used, e.g. assistant brand manager, assistant product manager. The list below shows a selection of jobs that fall under this area: - Marketeer - Information Analyst - Loyalty Campaign Manager - Brand Manager - Events Planner - Packaging Designers - Marketing Plan Planner - Design Planner - Customer Insight Manager - Marketing Manager - Marketing Director - Head of PR - PR Assistant - Fairtrade Ranging Strategist 7. Logistics Logistics is the UK’s fifth biggest industry employing 1.7 million people across 65,000 organisations. The industry is essential to the efficient performance of the UK, touching every business and household. It involves the movement, handling and storing of goods through a variety of modes of transport including rail, road, air, deep sea, short sea and waterways across 11 different supply chains. 6 These supply chains are: Automotive, Chemical & Petroleum, Clothing & Footwear, Construction, Electronics & Electrical, Food & Drink, Furniture & Furnishings, Paper & Printing, Pharmaceutical & Healthcare, Utilities and Third Party Logistics. The list below shows a selection of jobs that fall under this area: - Large Goods Vehicle (LGV) Driver - Van Driver - Warehouse / Distribution Manager - Warehouse supervisor / operative - Administrative Assistant - Transport Supervisor - Supply Chain Manager - Human Resources Officer - Health & Safety Officer - Contract Manager - Shipping Clerk - Mechanic / Technician - Motorcycle Despatch Rider - Marketing and Communications Manager - Packer - Porter - Transport Clerk - Logistics Director - Courier - Accountant - Distribution Manager - Removals Clerk 8. Information Technology Information systems managers install computer systems, ensure that backup systems operate effectively, buy hardware and software, provide the ICT technology infrastructures for an organisation, and contribute to organisational policy with regard to quality standards and strategic planning. Information systems managers work in every size of organisation in every industry and service sector, usually with a staff of technicians, programmers and database administrators reporting to them. Within ICT, actual job titles are dependent on the employing organisation. You might, for example, be a service delivery manager in a software house or a data processing manager in an end-user organisation. Daily duties could include: - evaluating user needs and system functionality; - ensuring that ICT facilities meet the needs of individuals and projects; - planning, developing and implementing the ICT budget, obtaining competitive prices from suppliers, where appropriate, to ensure cost effectiveness; - scheduling upgrades and security backups of hardware and software systems; - researching and installing new systems; - ensuring the smooth running of all ICT systems, including anti-virus software, print services and e-mail provision; 7 - ensuring that software licensing laws are adhered to; providing secure access to the network for remote users; ensuring the security of data from internal and external attack; providing users with appropriate support and advice managing crisis situations, which may involve complex technical hardware or software problems; - mentoring and training new ICT support staff; - keeping up to date with the latest technologies. 9. Visual Merchandising A visual merchandiser’s objective is to manage the aspects that work to trigger the consumer’s buying impulses. As shoppers can find identical merchandise in more than one retailer, how the products are presented is the key to creating an advantage over competitors and, to be successful, visual merchandisers must forge a close working relationships with all departments so that brand integrity is constant. Artistic and creative ability are essential for the role and a background in 3D design and IT is useful. More details can be got from: http://www.skillsmartretail.com/pdfs/types_of__retail_jobs.pdf b) New and emerging jobs Designing and rolling out e-commerce schemes has increased the demand for appropriate technical personnel and skills in the first place, but online trading has also placed new requirements on the marketing and customer service aspects of many retail businesses. - Regarding the technical skills required for the online operations of the larger retailers, the main specialist skills needed are currently IT-related, and can be grouped into four broad categories: - Design of the web portal as the online ‘shop window’ of the retailer, including webbased graphic design, user features, web advertising, and the use of programming languages e.g. java, web logic, web spheres - Front line administration of online customer transactions, including secure payments, electronic billing, cancellations and refunds; also related to this theme is the design of online customer service and on-demand assistance templates - Logistics and distribution, including back end systems, online stock management, warehouse administration, just-in-time delivery, demand predictions, and central purchasing - Data analysis, including complex online data mining and statistical analysis, creating business intelligence from purchasing patterns, and trends in customer preferences c) Transferability of skills within the sector Retail employers may look for specific skill sets from particular area of retail but the core set of skills that all employers look for from an employee in retail are: - Customer service - Oral communication - Team-working - Problem solving - Management For employees wishing to work in retail management the following skill sets may be required: - Leadership skills - Numeracy 8 - Communication - Motivational skills - Self-confidence - Customer service skills - Organisational and planning - Commercial awareness - Conflict management - People skills - General high intelligence - Delegation skills - Literacy and IT skills - Stock awareness - Negotiating skills - An entrepreneurial spirit d) Career paths and opportunities for progression This area is to be completed in future years funding provision 2.3 Information on retail pay scales The following details the average 2008 retail pay scales for the 6 key areas of retail in the UK. New goods in specialised stores. . - Storage and warehouse managers £22,000-£31,000 (Supervisor =£32,000£35,000) - Retail and wholesale managers £17,000- £27,000 (Supervisor 28,000-40,000) - Shopkeepers, wholesale & retail dealers £21,000 - £30,000 - Buyers and purchasing officers £23,000 - £34,000 - Sales and retail assistants £11,000 -£15,000 (Supervisor £15,000-£20,000) - Retail cashiers/check-out operators £11,000 - £13,000 - Merchandisers and window dressers £17,000 – £24,000 - Van drivers £15,000- £21,000 (Supervisor £22,000- £26,000) - Shelf fillers £12,000 -£15,000 - Elementary sales occupations £10,000-£12,000 Non-specialised stores. . - Storage and warehouse managers £22,000-£31,000 (Supervisor =£32,000£35,000) - Retail and wholesale managers £17,000- £27,000 (Supervisor 28,000-40,000) - Shopkeepers, wholesale & retail dealers £21,000 - £30,000 - Buyers and purchasing officers £23,000 - £34,000 - Sales and retail assistants £11,000 -£15,000 (Supervisor £15,000-£20,000) - Retail cashiers/check-out operators £11,000 - £13,000 - Merchandisers and window dressers £17,000 – £24,000 - Van drivers £15,000- £21,000 (Supervisor £22,000- £26,000) - Shelf fillers £12,000 -£15,000 - Elementary sales occupations £10,000-£12,000 Food, beverages and tobacco sold in specialised stores. - Butchers meat cutters £14,000-£19,000 - Bakers flour confectioners £14,000 - £17,000 - Shopkeepers, wholesale & retail dealers £21,000 - £30,000 9 Pharmaceutical and medical goods, cosmetic and toiletries. - Pharmacists & pharmacologists £32,000 - £42,000 - Pharmacy managers £33,000 - £39,000 Not in stores. - Telephone salespersons (CC Centres) £15,000 - £19,000 - Customer care occupations (CC Centres) £13,000 - £18,000 Second-hand goods sold in stores - None available This data is taken from ASHE (Annual survey of hours and earnings) 2008. More details can be got from: http://www.statistics.gov.uk/StatBase/Product.asp?vlnk=15187&Pos=&ColRank=1&Rank =272 2.4 Information on entry requirements, application processes, e.g. Apprenticeships Job vacancies appear in a number of places, including several personnel and training journals. People Management, published fortnightly, is sent to all those professionally qualified in the field of people management and development. Although many of the jobs advertised in it are at middle and senior levels of responsibility. It gives a good indication of current jobs and salaries. Also, you'll get an idea of what employers are looking for and what career progression is possible. Other magazines that are useful sources for jobs in retail are The Grocer, Total Retail and Retail Week. A range of retail jobs can be found on internet job sites. Two retail specific sites are www.retailmoves.com and www.inretail.co.uk A Summary of Retail Apprenticeships Retail Apprenticeships are available to people looking to work in retail and who want to learn the skills needed for a successful career in the industry. As an Apprentice you get to develop retail specific skills and knowledge while learning key/core skills such as communication and numeracy as well as becoming aware of your rights and responsibilities as an employee. Retail Apprenticeships allow you to develop an understanding of how the sector operates while enabling you to decide which area of retail you feel most comfortable working in. You will learn how to work effectively in your team and organisation. At the initial level it would also cover: - Service, selling and product knowledge - Merchandise handling, storage and display - Maintaining health & safety in the workplace - Keeping the workplace secure and preventing theft and loss At advanced level it could also cover: - Managing customer service - Merchandising and sales 10 - Stock management - Team management - Developing people Apprentices work towards a level 2 Retail Skills National/Scottish Vocational Qualification (N/SVQ) or a level 3 in Retail (Retail Management, Sales Professional or Visual Merchandising pathway) N/SVQ, which cover the above skills. What qualifications will a Retail Apprentice get? There are differences in the qualifications depending on which part of the UK the apprentice is located and the level of the Apprenticeship, and consist of: Initial level In England, Northern Ireland and Wales as an apprentice you will work towards a Retail Skills National Vocational Qualification (NVQ) at level 2, which is about the skills needed to do the job. Apprentices are also required to complete level 1 qualifications covering key skills (essential skills in Northern Ireland) in communication and numeracy, plus a level 2 technical certificate which covers essential retail knowledge and understanding. In Scotland individuals on Skillseekers work towards just a Scottish Vocational Qualification (SVQ). An SVQ is the same as an NVQ as it covers the skills needed to do the job. Advanced level The types of qualifications for an advanced level Apprenticeship are similar to those for an initial level Apprenticeship in England, Northern Ireland and Wales. However, you will be working towards a Retail NVQ (Retail Management, Sales Professional or Visual Merchandising pathway) and technical certificate at level 3 and key skills/essential skills at level 2. In Scotland the programme differs to Skillseekers in that apprentices are required to achieve core skills in communication, numeracy, IT, working with others and problem solving. These are intermediate level 1 qualifications, except working with others which is at intermediate level 2. Apprentices also have to achieve the Retail SVQ (Retail Management, Sales Professional or Visual Merchandising) at level 3. Job roles in Retail Apprenticeships On a Retail Apprenticeship apprentices will experience a variety of job roles consisting of: - Check out and cash handling - Working with customers - Replenishing and rotating stock - Setting up displays - Stock control, including ordering and delivery More details can be got from: http://www.skillsmartretail.com/categories.php?apprentice=1&pages_id=29 How to get on to a Retail Apprenticeship Retail Apprenticeships are available to individuals of any age. You need to be aware, however, that if you are seeking Government funding for your programme, there may be restrictions in terms of age and/or availability of public funds. If you are not publicly funded, you may either fund yourself or seek funding from your employer. 11 Still at school and want to do a Retail Apprenticeship? You should start by talking it over with your careers/Connexions advisor who will be able to help you with more information. If you decide that this is what you want to do, your careers/Connexions advisor will help you find a suitable training provider in your area and will help you to make an appointment to meet with them. Already left school? There are several ways to apply for an Apprenticeship. Applications can be made to retailers who take on apprentices to find out what opportunities are available. Alternatively approaches can be made to a careers/ Connexions advisor or a training provider for assistance in getting on the programme. Details of training providers can be obtained from careers/Connexions advisors in the local area or from the government agency that funds apprenticeship training. In England this is the Learning and Skills Council (www.lsc.gov.uk), in Wales the Welsh Assembly Government (www.wales.gov.uk), in Northern Ireland the Department for Employment and Learning (www.delni.gov.uk) and in Scotland it is Skills Development Scotland (www.skillsdevelopmentscotland.co.uk). Already employed in retail and wish to go on to do a Retail Apprenticeship? You should talk to your line manager or contact the human resources or training department to find out whether the company does offer Apprenticeships, or whether they would be prepared to consider making the training available. Becoming an apprentice is no different to applying for a job. There is a selection process that may involve interviews or some basic tests to ensure that you are right for the programme. The selection process would be carried out by the retailer, possibly assisted by the training provider. Applicants need to be prepared to sell themselves and show the retailer what they are capable of and that they would be right for a Retail Apprenticeship. Further details concerning UK retail Apprenticeships can be found on Skillsmart Retails website at: http://www.skillsmartretail.com/pdfs/all_you_need_to_know_about_retail_apprenticeship s.pdf 2.5 Qualifications Key facts relating to qualifications of the UK retail workforce are: - 23% of people employed within retail do not have an NVQ qualification - 28% of people employed within retail have a NVQ level 2 qualification - 35% of retail employees have a NVQ level 3, or higher, qualification - Skillsmart Retail, the Sector Skills Council for retail, is developing a network of 30+ Skill Shops through its National Skills Academy for Retail across the UK. Further information concerning the National Skills Academy for Retail can be accessed through the following link: http://www.skillsmartretail.com/nsa/index.php There are a large number of qualifications available for people working within retail. The following web link takes you to a more detailed explanation of the qualifications on offer. More details can be got from: http://www.skillsmartretail.com/pdfs/retail_qualifications_database.pdf 12 2.6 Data on retail employment and labour market trends and forecasts Summary of key data on retail employment in the United Kingdom - Retail accounts for £265 billion in sales and one-third of all consumer spending. It also underpins the tourism, leisure and hospitality sectors - In terms of its geographical spread it has a major presence in each of the nations of the UK and in every region. This makes retail ‘all pervasive’ in a very real sense. - There are an estimated 290,000 retail businesses operating throughout the UK. Much of the employment and turnover is accounted for by a few dominant retailers who operate both nationally and internationally. There are, however, a substantial number of smaller retailers who operate locally or in niche markets. - A third of all those who work in the retail sector are below the age of 25. - There is a 60:40 split of women to men working within retail. - Half of all those employed in the sector are in part-time positions (the whole economy average is 25%). - Retail plays an important role in the regeneration of towns and cities throughout the UK. It provides a catalyst to instil change as retailers seek to enhance their offer to the consumer and modernise the spaces within which they trade. - The retail sector provides the essential link between producers of products and the consumers of those products. - Just 10 retailers employ around a third of all those who work in the sector. - Retail employs a far greater proportion of 19-25 year olds than the UK economy as a whole. - 50% of those working in retail are part-time (the whole economy average is 25%) Labour Market Trends The current UK retail market is dominated by a comparatively small number of large stores, 500+ employees, who employ 65% of people working in retail and have 69% of all annual turnover of retail businesses. The largest number of establishments1 are businesses with less than 10 people, which make up 83% of all retailers. These small retail outlets employ 29% of the workforce and take 19% of total retail outlet. However, the current recessionary climate is affecting all areas of retail business. It is anticipated, and portrayed through the media, that retail is going to be having a difficult period on the high street for the rest of 2009. But certain sections of retail businesses, online and value/discount stores are showing signs of growth in these hard times for retail and retailers. Forecasts Between 2007 and 2017, 214,000 new retail jobs are expected to be created in United Kingdom, while a further 1.2 million jobs will need to be filled as a result of people leaving the sector (replacement demand). This means a total requirement of around 1.4 million jobs 2.7 1 Retail skill shortages The following table highlights the softer skills of customer handling and communication are the skills that are most required in retail, e.g. 52% of English retailers reporting skill gaps identified customer handling as an area of development. Retail establishment data relates to the number of stores/outlets, i.e. a Tesco store in London 13 Customer handling skills Problem solving skills Planning and organising Team working skills Communication skills England % 52 33 38 42 50 Scotland % 66 52 50 50 46 Wales % 68 62 59 51 53 GB Average % 62 49 49 48 50 Source: Future Skills Wales 2005, Futureskills Scotland 2005 and the National Employers Skills Survey 2005 2.8 Information on retail opportunities for adults changing career direction The retail industry provides people with good generic skills and is attractive to adults changing career direction for the same reason. Jobs in retail offer people the chance to develop a new career, working as many or as few hours as they choose. Increased opening hours have allowed a greater flexibility in the types of jobs available and full-time, part-time, or shift work is available. Although there are many different types of jobs in retail many adults will enter the workplace in store operations, this could mean being a sales assistant. The skills needed for these types of roles are as follows: Functional Skills • Enjoys working with people • Be friendly and approachable, with a polite and helpful manner • Communication o Capable of talking to colleagues and customers o Confident to ask and answer questions of customers and colleagues o Good listening and questioning skills • Can understand and follow instructions • Adaptable to cope with a changing fast paced environment • Remains calm and productive when working under pressure • Alert and observant • Promotes and develops outstanding customer service • Capable of listening to a customers needs and creating a sale Teamwork Skills • Able to follow instructions given by team leader • Positive, helpful and respectful attitude when dealing with customers and colleagues • Willing to seek help when unsure what to do • Offers to help when colleagues are busy • Able to carry out multiple tasks • Good time keeper Physical/health requirements • Meet the organisations standards for dress, appearance and behaviour • Professional manner • Physically able to stand in store for a given period* • Physically able to lift light to heavy loads for stock replenishment* (*subject to reasonable adjustment requirements within DDA) Legal Requirements • Legally eligible to work in UK 14 • • Over 18 if role involves sale of alcohol Criminal convictions (in line with Rehabilitation of Offenders Legislation) Other Requirements • Reliable and trustworthy • Good level of verbal reasoning • Must have basic numeracy capabilities for pricing and cash handling Qualifications or experience in retail or other customer service focused roles would be useful. Career changers can also look to apply for more advanced roles – for example supervisor and management roles. People with similar skills experience can transfer these skills from other similar customer service focused sectors. 2.9 Information on points of entry into retail or transfer into retail from another area The retail industry employs a wide age range of people, and entry to roles at an older age is not uncommon. Recruiters are not always interested in academic success but more importantly the crucial skills of people who are good with people, thrive in fast-paced work, understand the importance of good customer service, are well organised, full of initiative and able to multi task. An interest in retail needs to be proven not just by bulging carrier bags but by experience working there, even in Saturday jobs, although sometimes other business experience is equally valuable. For those needing help with entering the retail workforce the programme below has been created to assist with that. A Pre-employment Retail Skills Standard Training Programme Retail Works Retail Works is a flexible modular training programme which delivers the essential skills necessary to work in retail for those who have never worked in the industry before. It has been designed to provide those who may be out of work or who work in a different sector with the vital skills they need to successfully apply for and secure a job in retail. The programme works alongside generic employability training. The Retail Works programme was created after consultation with large national retailers including John Lewis Partnership and Sainsburys as well as recruitment and training organisations. Their feedback and comments was incorporated into the content which was developed in association with Solihull College to reflect the skills, attitudes and attributes 15 that retailers indicated as required and desired at the pre-employment stage. Resources for the course include: • Retail Works, the candidate workbook • A RetailPassport valid for a year • A CD-ROM tutor guide • Retail Works Toolkit including • A recruitment checklist • The format for a selection event • A three week work placement model (for employers to adopt once the beneficiaries have entered the work place) • An employability checklist Jobcentre Plus has secured agreements, under the Local Employment Partnerships, with a number of national retailers which may result in guaranteeing beneficiaries an interview or work placement in their stores on successful completion of the programme. For more information, please contact Gemma Behan, Retail Routeway Manager Gemma.Behan@skillsmartretail.com 2.10 Retail job profiles There are fifty job profiles for the retail sector detailed on the Skillsmart Retail website which can be found by accessing the following link: - Retail Sales and Customer Service 2.11 Retail case studies Please use the following links to access video case studies on: - An Assistant Supervisor at Waitrose, http://www.careersbox.co.uk/cambs/waitrose/daniel.wmv - Retail Management at Waitrose, http://www.careersbox.co.uk/cambs/waitrose/helen.wmv - Life as a Partner at Waitrose, http://www.careersbox.co.uk/cambs/waitrose/matt.wmv - A Showroom Design at B & Q, http://www.careersbox.co.uk/cambs/bandq/ritanatalie.wmv - Fast Track to Management at B & Q, http://www.careersbox.co.uk/cambs/bandq/kathryn.wmv 16 2.12 FAQs What kind of Salary could I earn? School Leaver Response Retail Operations Regional: 10k-14k Retail Operations in London: 11.5k14.5k Head Office: 12k-16k Graduate Response Retail Operations Regional: 17k-22k Retail Operations in London: 19k – 24k Head Office: 19k-26k What kind of benefits might I get? Discount Allowance / % Off Products Uniform Free Products Discount Allowance / % Off Products Free Products What Career Path is available to me? In-house training programmes are available to all staff. Retail welcomes people with all types of skills, experience and qualifications. There are jobs for everyone and you can achieve your ‘dream role’ through drive and determinism – there are no exams to pass! In-house training programmes are available to all staff. Retail welcomes people with all types of skills, experience and qualifications. There are jobs for everyone and you can achieve your ‘dream role’ through drive and determinism – there are no exams to pass! What will be my working hours? Retail Operations: Trading hours reflect Customer demand. This allows a more flexible work life structure. Head Office: Usually between 8.30am6.00pm. Retail Operations: Trading hours reflect Customer demand. This allows a more flexible work life structure. Head Office: Usually between 8.30am6.00pm. How far will I be expected to travel to work? Can I start my own business in Retail? Roles are usually recruited locally and you will normally apply to work in your location of choice. Roles are usually recruited centrally and applicants are expected to be flexible with travel. All things are possible but the experience of working in an established business will allow you to reap the rewards of practical experience. All things are possible but the experience of working in an established business will allow you to reap the rewards of practical experience. What interview techniques are used today? Application form: Hard Copy or On-line One to One Interview or Assessment Day Job Offer: If Successful Application form: On-line Assessment Centre (may have pre-work) One to One Interview If Successful: Job Offer If Unsuccessful: Feedback What qualification s do I need to work in Retail? There are no professional qualifications that need to be passed to achieve a great job in Retail. Although numeracy and literacy are helpful, motivation and attitude will allow you to achieve the job you work towards. The discipline is that you have achieved a degree level qualification. Most skills and knowledge are learnt whilst working and having a strategic minds and a hard work ethic will allow you to achieve your chosen role. 2.13 Sources of additional information Other sources of information concerning retail can be accessed through the following links: 17 Retail Therapy is a bi-annual magazine produced by Skillsmart Retail in-conjunction with The Independent newspaper. It contains articles focusing on the key issues and topics affecting the UK retail industry. http://www.independentezines.co.uk/retailtherapy/ InRetail is a recruitment site wholly devoted to UK retail jobs. http://www.inretail.co.uk/pages/content.asp The Appointment is a careers magazine for retail, fashion and hospitality http://www.theappointment.co.uk/ The Retail Trust is the principle charity working in the retail industry offering help and guidance to people working in retail. http://www.retailtrust.org.uk/ Jobs in Retail is a recruitment site devoted to UK retail jobs. http://www.jobsinretail.co.uk/ Hays Recruitment (retail) is a recruitment site devoted to UK retail jobs. http://www.hays.com/retail Talisman is a recruitment site devoted to UK retail jobs. http://www.talismanretail.co.uk/ Careers in Wales website assists in developing people through life-long career planning including on assistance in working in retail. http://www.careerswales.com/ 2.14 Regional Information Retail employment and activity are evenly distributed across the UK. However, there are distinct clusters of major centres of retail: - London, Birmingham, Cardiff, Liverpool/Manchester, Newcastle and Nottingham/Leicester/Derby. 2.13.1 Retail in the East Midlands Retail employment numbers The retail sector in the East Midlands employs 189,408 people (latest 2008 estimate) which accounts for nearly 8% of the total retail workforce in England. Retail employees East Midlands England 189,408 2,391,897 % growth 5 year trend -5 -5 % of all retail in England 8 100 % of all employment in region 10 10 Source: ABI 2008 18 Retail business numbers There are 19,634 retail business based in the East Midlands. Retail establishment East Midlands England 19,634 242,616 % growth 5 year trend +1 +0 % of all retail businesses in England 8 100 % of all businesses in region 11 11 Source: ABI 2008 Retail business by size 86% of East Midlands retail businesses have less than 10 employees. Numbers employed 1-4 5-10 11-24 25-49 50-199 200 Total Retail businesses in region % of all retail in region 13,169 3,728 1,621 604 366 146 19,634 67.1 19.0 8.3 3.1 1.9 0.7 100.0 % growth 5 year trend +1.1 +5.2 -2.9 -3.8 -17.9 +3.5 +0.9 No. of retail businesses in England % of all in England 161,324 45,973 21,155 7,475 4,863 1,826 242,616 66 19 9 3 2 1 100 Source: ABI 2008 Gender breakdown 63% of retail employees in retail in the East Midlands are female, just above the national average of 60%. Male Female Total East Midlands % England % 71,021 118,388 189,409 37 63 100 950,469 1441430 2,391,897 40 60 100 Source: ABI 2008 Full time and part time employees 57% of employees working in retail in the East Midlands are part time employees. Full-time Part-time Total East Midlands % England % 82,042 107,367 189,409 43 57 100 1,065,452 1,326,447 2,391,899 45 55 100 Source: ABI 2008 Retail employees by occupation The majority of retail employees in the East Midlands are Sales and Customer Service Occupations (48%) and Managers and Officials (19%) but there is a larger number than the average employee levels of Elementary Occupations in the East Midlands (16%) compared to the national English average (13%). 19 Occupational group Sales and customer service occupations Managers and senior officials Elementary occupations Administrative and secretarial Associate professional and technical Skilled trades occupations Process plant and machine operatives Professional occupations Personal service occupations Total East Midlands 102,468 41,156 33,568 11,951 10,150 6,231 6,183 3,102 248 215,055 % 48 19 16 6 5 3 3 1 … 100 England 1,184,300 452,300 311,100 149,800 120,300 81,000 69,800 48,000 4,500 2,421,000 % 49 19 13 6 5 3 3 2 0 100 Source: LFS (Annualised) 2007 Skills shortage The greatest perceived skills shortage amongst retail employees in the East Midlands is with technical, practical or job specific skills and with customer handling skills. Base: 402 East Mid % Eng % Customer handling skills 29 50 Technical, practical or job-specific skills 33 47 Oral communication skills ... 45 Problem solving skills ... 35 Team working skills 14 35 Written communication skills ... 32 Management skills 10 31 Numeracy skills 4 30 Literacy skills 4 28 Office admin skills 4 16 General IT user skills 4 15 Foreign language skills ... 14 Source: NESS 2007 Go to web link for further data: http://www.skillsmartretail.com/pdfs/east_mid_regional_background_brief.pdf 2.13.2 Retail in the East of England Retail employment numbers Retail in the East of England employs 274,350 people which accounts for 11% of the total retail workforce in England and 11% of the all employment in the East of England. Retail employees East of England England 274,350 2,391,897 % growth 5 year trend -7 -5 % of all retail in England 11 100 % of all employment in region 11 10 Source: ABI 2008 Retail business numbers There are 25,258 retail business based in the East of England. 20 East of England England Retail businesses % growth 5 year trend 25,258 242,616 +2 +0 % of all retail businesses in England 10 100 % of all businesses in region 10 11 Source: ABI 2008 Retail business by size 84% of East of England retail businesses have less than 10 employees. Numbers employed Retail businesses in region % of all retail in region 16,518 4,751 2,379 841 541 228 25,258 65.4 18.8 9.4 3.3 2.1 0.9 100.0 1-4 5-10 11-24 25-49 50-199 200+ Total % growth 5 year trend +4.4 +0.0 -6.2 -1.2 -13.9 -2.1 +1.8 No. of retail businesses in England % of all in England 161,324 45,973 21,155 7,475 4,863 1,826 242,616 66 19 9 3 2 1 100 Source: ABI 2008 Gender breakdown 60% of retail employees in retail in the East of England are female. East of England % England % Male Female 110,816 163,535 40 60 950,469 1,441,430 40 60 Total 274,351 100 2,391,897 100 Source: ABI 2008 Full time and part time employees 58% of employees working in retail in the East of England are part time employees. Full-time Part-time Total East of England 116,082 158,269 % 42 58 England 1,065,452 1,326,447 % 45 55 274,351 100 2,391,899 100 Source: ABI 2008 Retail employees by occupation The majority of retail employees in the East of England are Sales and Customer Service Occupations (45%) and Managers and Officials (19%). 21 Occupational group Sales and customer service occupations Managers and senior officials Elementary occupations Administrative and secretarial Associate professional and technical Skilled trades occupations Process Plant and machine operatives Professional occupations Personal service occupations Total East of England 124,900 % 45 England 1,184,300 % 49 53,300 39,500 18,400 17,700 12,700 8,200 4,900 … 279,800 19 14 7 6 5 3 2 0 100 452,300 311,100 149,800 120,300 81,000 69,800 48,000 4,500 2,421,000 19 13 6 5 3 3 2 0 100 Source: LFS (Annualised) 2007 Skills shortage The greatest perceived skills shortage amongst retail employees in the East of England is with written communication skills, oral communication skills and customer handling skills. Base: 402 East Eng % Eng % Customer handling skills 65 50 Technical, practical or job-specific skills 55 47 Oral communication skills 64 45 Problem solving skills 59 35 Team working skills 40 35 Written communication skills 69 32 Management skills 59 31 Numeracy skills 19 30 Literacy skills 33 28 Office admin skills 8 16 General IT user skills ... 15 Foreign language skills 6 14 Source: NESS 2007 Go to web link for further data: http://www.skillsmartretail.com/pdfs/east_of_england_regional_background_brief.pdf 2.13.3 Retail in the London Retail employment numbers Retail in London employs 376,523 people which accounts for 16% of the total retail workforce in England and 9% of the all employment in London. Retail employees London England 376,523 2,391,897 % growth 5 year trend +2 -5 % of all retail in England 16 100 % of all employment in region 9 10 Source: ABI 2008 Retail business numbers There are 39,414 retail business based in London. This equates to 16% of all English retail businesses being based in London. 22 Retail businesses % growth 5 year trend % of all businesses in region +1 % of all retail businesses in England 16 London 39,414 England 242,616 0 100 11 10 Source: ABI 2008 Retail business by size 87% of London retail businesses have less than 10 employees. Numbers employed 1-4 5-10 11-24 25-49 50-199 200+ Total Retail businesses in region 27,999 6,121 3,035 1,137 859 263 39,414 % of all retail in region 71.0 15.5 7.7 2.9 2.2 0.7 100.0 % growth 5 year trend -0.4 0.4 8.6 13.9 6.0 -5.4 0.9 No. of retail businesses in England 161,324 45,973 21,155 7,475 4,863 1,826 242,616 % of all in England 66 19 9 3 2 1 100 Source: ABI 2008 Gender breakdown 55% of retail employees in retail in London are female. This figure is 5 percentage points below the national average in England of 60%. Male Female Total London 168,002 208,522 376,524 % 45 55 100 England 950,469 1441430 2,391,897 % 40 60 100 Source: ABI 2008 Full time and part time employees 50% of employees working in retail in London are part time employees. This in part may be due to the number of retail headquarters being located in London. Full-time London 189,809 % 50 England 1,065,452 % 45 Part-time Total 186,715 376,524 50 100 1,326,447 2,391,899 55 100 Source: ABI 2008 Retail employees by occupation The majority of retail employees in London are Sales and Customer Service Occupations (48%) and Managers and Officials (21%). The higher levels of Managers and Officials in London may be due to the number of large store headquarters being based in and around London. 23 Occupational group Sales and customer service occupations Managers and senior officials Elementary occupations Associate professional and technical Administrative and secretarial Process plant and machine operatives Skilled trades occupations Professional occupations Personal service occupations Total London 148,479 64,822 29,614 22,140 15,275 13,478 9,413 7,715 1,024 311,959 % 48 21 9 7 5 4 3 2 0 100 England 1,184,300 452,300 311,100 120,300 149,800 69,800 81,000 48,000 4,500 2,421,000 % 49 19 13 5 6 3 3 2 0 100 Source: LFS (Annualised) 2007 Skills shortage The greatest perceived skills shortage amongst retail employees in London is with customer handling skills and oral communication skills. Base: 402 London % Eng % Customer handling skills 61 50 Technical, practical or job-specific skills 54 47 Oral communication skills 63 45 Problem solving skills 35 35 Team working skills 41 35 Written communication skills 40 32 Management skills 28 31 Numeracy skills 19 30 Literacy skills 27 28 Office admin skills 21 16 General IT user skills 23 15 Foreign language skills 28 14 Source: NESS 2007 Go to web link for further data: http://www.skillsmartretail.com/pdfs/london_regional_background_brief.pdf 2.13.4 Retail in the North East Retail employment numbers Retail in the North East employs 106,513 people which accounts for 4% of the total retail workforce in England and 10% of the all employment in the North East. Retail employees North East England 106,513 2,391,897 % growth 5 year trend -4 -5 % of all retail in England 4 100 % of all employment in region 10 10 Source: ABI 2008 Retail business numbers There are 10,569 retail business based in the North East. This equates to 4% of all English retail businesses being based in the North East and retail business making up 14% of all businesses in the region. 24 North East England Retail businesses % growth 5 year trend 10,569 242,616 -4 0 % of all retail businesses in England 4 100 % of all businesses in region 14 11 Source: ABI 2008 Retail business by size 84% of the North East retail businesses have less than 10 employees. Numbers employed 1-4 5-10 11-24 25-49 50-199 200 Total Retail businesses in region % of all retail in region 6,506 2,390 1,011 383 203 76 10,569 61.6 22.6 9.6 3.6 1.9 0.7 100.0 % growth 5 year trend -7.4 +9.7 -12.2 +16.1 -16.5 +5.6 -3.9 No. of retail businesses in England % of all in England 161,324 45,973 21,155 7,475 4,863 1,826 242,616 66 19 9 3 2 1 100 Source: ABI 2008 Gender breakdown 65% of retail employees in retail in the North East are female. This figure is 5 percentage points above the national average in England of 60%. Male Female Total North East 37,184 69,329 106,513 % 35 65 100 England 950,469 1,441,430 2,391,897 % 40 60 100 Source: ABI 2008 Full time and part time employees 59% of employees working in retail in the North East are part time employees and might be a reflection of the higher proportion of females working in North East retail utilising the flexibility of working pattern available in retail. Full-time Part-time Total North East 43,658 62,855 106,513 % 41 59 100 England 1,065,452 1,326,447 2,391,899 % 45 55 100 Source: ABI 2009 Retail employees by occupation The majority of retail employees in the North East are Sales and Customer Service Occupations (54%) and Managers and Officials (17%). Higher levels of Customer Service Occupations are in evidence in the North East in comparison to the English average of 49%. 25 Occupational group Sales and customer service occupations Managers and senior officials Elementary occupations Administrative and secretarial Skilled trades occupations Associate professional and technical Process plant and machine operatives Professional occupations Personal service occupations Total North East 64,400 20,300 13,000 9,100 4,000 3,900 2,900 2,000 … 119,700 % 54 17 11 8 3 3 2 2 0 100 England 1,184,300 452,300 311,100 149,800 81,000 120,300 69,800 48,000 4,500 2,421,000 % 49 19 13 6 3 5 3 2 0 100 Source: LFS (Annualised) 2007 Skills shortage The greatest perceived skills shortage amongst retail employees in the North East is with problem solving skills and written communication skills. Base: 402 North East % Eng % Customer handling skills 46 50 Technical, practical or job-specific skills 46 47 Oral communication skills 39 45 Problem solving skills 59 35 Team working skills 34 35 Written communication skills 55 32 Management skills 51 31 Numeracy skills 49 30 Literacy skills 22 28 Office admin skills 20 16 General IT user skills 30 15 Foreign language skills 20 14 Source: NESS 2007 Go to web link for further data: http://www.skillsmartretail.com/pdfs/london_regional_background_brief.pdf 2.13.5 Retail in the North West Retail employment numbers Retail in the North West employs 318,406 people which accounts for 10% of the total retail workforce in England and 11% of the all employment in the North West. Retail employees North West England 318,406 2,391,897 % growth 5 year trend -8 -5 % of all retail in England 13 100 % of all employment in region 11 10 Source: ABI 2008 Retail business numbers There are 32,814 retail business based in the North West. This equates to 14% of all English retail businesses being based in the North West. 26 North West England Retail businesses % growth 5 year trend 32,814 242,616 -3 0 % of all retail businesses in England 14 100 % of all businesses in region 13 11 Source: ABI 2008 Retail business by size 86% of the North West retail businesses have less than 10 employees. Numbers employed 1-4 5-10 11-24 25-49 50-199 200 Total Retail businesses in region % of all retail in region 21,619 6,547 2,862 923 602 261 32,814 65.9 20.0 8.7 2.8 1.8 0.8 100.0 % growth 5 year trend -2.0 -2.9 -10.8 -9.7 -12.5 +12.0 -3.4 No. of retail businesses in England % of all in England 161,324 45,973 21,155 7,475 4,863 1,826 242,616 66 19 9 3 2 1 100 Source: ABI 2008 Gender breakdown 62% of retail employees in retail in the North West are female. Male Female Total North West 121,585 196,820 318,405 % 38 62 100 England 950,469 1,441,430 2,391,897 % 40 60 100 Source: ABI 2008 Full time and part time employees 55% of employees working in retail in the North West are part time employees. Full-time North West 143,343 % 45 England 1,065,452 % 45 Part-time Total 175,062 318,405 55 100 1,326,447 2,391,899 55 100 Source: ABI 2008 Retail employees by occupation The majority of retail employees in the North West are Sales and Customer Service Occupations (49%) and Managers and Officials (20%). 27 Occupational group Sales and customer service occupations Managers and senior officials Elementary occupations Administrative and secretarial Associate professional and technical Skilled trades occupations Professional occupations Process plant and machine operatives Personal service occupations Total North West 164,800 67,000 44,200 20,800 13,000 12,700 8,100 7,700 600 338,700 % 49 20 13 6 4 4 2 2 0 100 England 1,184,300 452,300 311,100 149,800 120,300 81,000 48,000 69,800 4,500 2,421,000 % 49 19 13 6 5 3 2 3 0 100 Source: LFS (Annualised) 2007 Skills shortage The greatest perceived skills shortage amongst retail employees in the North West is with technical, practical or job related specific skills and oral communication skills. Base: 402 North West % Eng % Customer handling skills 65 50 Technical, practical or job-specific skills 74 47 Oral communication skills 73 45 Problem solving skills 56 35 Team working skills 66 35 Written communication skills 48 32 Management skills 46 31 Numeracy skills 63 30 Literacy skills 50 28 Office admin skills 38 16 General IT user skills 12 15 Foreign language skills 27 14 Source: NESS 2007 Go to web link for further data: http://www.skillsmartretail.com/pdfs/north_west.pdf 2.13.6 Retail in the South East Retail employment numbers Retail in the South East employs 398,069 people which accounts for 16% of the total retail workforce in England and 11% of the all employment in the South East. Retail employees South East England 398,069 2,391,897 % growth 5 year trend -8 -5 % of all retail in England 17 100 % of all employment in region 11 10 Source: ABI 2008 28 Retail business numbers There are 38,926 retail business based in the South East. This equates to 16% of all English retail businesses being based in the South East. Retail businesses % growth 5 year trend 38,926 242,616 +2 0 South East England % of all retail businesses in England 16 100 % of all businesses in region 10 11 Source: ABI 2008 Retail business by size 84% of the South East retail businesses have less than 10 employees. Numbers employed 1-4 5-10 11-24 25-49 50-199 200 Total Retail businesses in region % of all retail in region 25,245 7,541 3,713 1,268 855 304 38,926 64.9 19.4 9.5 3.3 2.2 0.8 100.0 % growth 5 year trend 3.4 6.6 -9.6 3.8 -7.5 -7.0 2.3 No. of retail businesses in England % of all in England 161,324 45,973 21,155 7,475 4,863 1,826 242,616 66 19 9 3 2 1 100 Source: ABI 2008 Gender breakdown 59% of retail employees in retail in the South East are female. Male Female Total South East 164,242 233,827 398,069 % 41 59 100 England 950,469 1441430 2,391,897 % 40 60 100 Source: ABI 2008 Full time and part time employees 56% of employees working in retail in the South East are part time employees. Full-time South East 176,462 % 44 England 1,065,452 % 45 Part-time Total 221,607 398,069 56 100 1,326,447 2,391,899 55 100 Source: ABI 2008 Retail employees by occupation The majority of retail employees in the South East are Sales and Customer Service Occupations (48%) and Managers and Officials (18%). 29 Occupational group Sales and customer service occupations Managers and senior officials Elementary occupations Administrative and secretarial Associate professional and technical Skilled trades occupations Professional occupations Process plant and machine operatives Personal service occupations Total South East 198,700 73,400 54,400 27,000 23,300 14,700 9,800 8,000 700 409,700 % England % 48 18 13 7 6 4 2 2 … 100 1,184,300 452,300 311,100 149,800 120,300 81,000 48,000 69,800 4,500 2,421,000 49 19 13 6 5 3 2 3 0 100 Source: LFS (Annualised) 2007 Skills shortage The greatest perceived skills shortage amongst retail employees in the South East is with customer handling skills, team working skills and numeracy skills. Base: 402 South East % Eng % Customer handling skills 38 50 Technical, practical or job-specific skills 26 47 Oral communication skills 26 45 Problem solving skills 26 35 Team working skills 33 35 Written communication skills 13 32 Management skills 18 31 Numeracy skills 32 30 Literacy skills 24 28 6 16 11 15 3 14 Office admin skills General IT user skills Foreign language skills Source: NESS 2007 Go to web link for further data: http://www.skillsmartretail.com/pdfs/south_east_regional_background_brief.pdf 2.13.7 Retail in the South West Retail employment numbers Retail in the South West employs 254,668 people which accounts for 11% of the total retail workforce in England and 11% of the all employment in the South West. Retail employees South West England 254,668 2,391,897 % growth 5 year trend -8 -5 % of all retail in England 11 100 % of all employment in region 11 10 Source: ABI 2008 Retail business numbers There are 26,398 retail business based in the South West. This equates to 11% of all English retail businesses being based in the South West. 30 South West England Retail businesses % growth 5 year trend 26,398 242,616 +1 0 % of all retail businesses in England 11 100 % of all businesses in region 12 11 Source: ABI 2008 Retail business by size 85% of the South West retail businesses have less than 10 employees. Numbers employed 1-4 5-10 11-24 25-49 50-199 200+ Total Retail businesses in region 17,082 5,426 2,362 827 507 194 % of all retail in region 64.7 20.6 8.9 3.1 1.9 0.7 % growth 5 year trend +3.6 +1.7 -7.8 -1.0 -17.2 +2.6 No. of retail businesses in England 161,324 45,973 21,155 7,475 4,863 1,826 % of all in England 66 19 9 3 2 1 26,398 100.0 +1.4 242,616 100 Source: ABI 2008 Gender breakdown 62% of retail employees in retail in the South West are female. Male Female Total South West % England % 97,786 156,882 254,668 38 62 100 950,469 1441430 2,391,897 40 60 100 Source: ABI 2008 Full time and part time employees 55% of employees working in retail in the South West are part time employees. Full-Time Part-Time Total South West 107,744 146,924 % 42 58 England 1,065,452 1,326,447 % 45 55 254,668 100 2,391,899 100 Source: ABI 2008 Retail employees by occupation The majority of retail employees in the South West are Sales and Customer Service Occupations (51%) and Managers and Officials (19%). 31 Occupational group Sales and customer service occupations Managers and senior officials Elementary occupations Administrative and secretarial Skilled trades occupations Associate professional and technical Process plant and machine operatives Professional occupations Personal service occupations Total South West 132,600 50,700 31,500 17,000 10,700 9,900 5,700 3,700 300 262,000 % 51 19 12 6 4 4 2 1 0 100 England 1,184,300 452,300 311,100 149,800 81,000 120,300 69,800 48,000 4,500 2,421,000 % 49 19 13 6 3 5 3 2 0 100 Source: LFS (Annualised) 2007 Skills shortage The greatest perceived skills shortage amongst retail employees in the South West is with customer handling skills and oral communication skills Base: 402 South West % Eng % Customer handling skills 37 50 Technical, practical or job-specific skills 33 47 Oral communication skills 34 45 Problem solving skills 27 35 Team working skills 19 35 Written communication skills 15 32 Management skills 23 31 Numeracy skills 19 30 Literacy skills 23 28 Office admin skills 14 16 General IT user skills 12 15 4 14 Foreign language skills Source: NESS 2007 Go to web link for further data: http://www.skillsmartretail.com/pdfs/south_west_regional_background_brief.pdf 2.13.8 Retail in the West Midlands Retail employment numbers Retail in the West Midlands employs 237,529 people which accounts for 10% of the total retail workforce in England and 10% of the all employment in the West Midlands. Retail employees West Midlands England 237,529 2,391,897 % growth 5 year trend -2 -5 % of all retail in England 10 100 % of all employment in region 10 10 Source: ABI 2008 Retail business numbers There are 25,352 retail business based in the West Midlands. This equates to 10% of all English retail businesses being based in the West Midlands. 32 West Midlands England Retail businesses % growth 5 year trend 25,352 242,616 +1 0 % of all retail businesses in England 10 100 % of all businesses in region 12 11 Source: ABI 2008 Retail business by size 87% of the West Midlands retail businesses have less than 10 employees. Numbers employed Retail businesses in region % of all retail in region No. of retail businesses in England % of all in England 67.4 18.4 8.6 2.9 1.9 0.7 % growth 5 year trend 1.7 +3.9 -7.4 +2.5 -7.4 +6.5 1-4 5-10 11-24 25-49 50-199 200+ 17,098 4,657 2,179 747 491 180 161,324 45,973 21,155 7,475 4,863 1,826 66 19 9 3 2 1 Total 25,352 100.0 +1.1 242,616 100 Source: ABI 2008 Gender breakdown 62% of retail employees in retail in the West Midlands are female. West Midlands % England % Male Female 90,923 146,604 38 62 950,469 1441430 40 60 Total 237,527 100 2,391,897 100 Source: ABI 2008 Full time and part time employees 57% of employees working in retail in the West Midlands are part time employees. West Midlands % England % Full-time 102,011 43 1,046,035 44 Part-time Total 135,516 237,527 57 100 1,348,695 2,394,730 56 100 Source: ABI 2008 Retail employees by occupation The majority of retail employees in the West Midlands are Sales and Customer Service Occupations (52%) and Managers and Officials (17%). 33 Occupational group West Midlands 120,500 39,100 32,000 12,600 11,100 8,300 6,300 2,700 900 233,400 Sales and customer service occupations Managers and senior officials Elementary occupations Administrative and secretarial Associate professional and technical Process plant and machine operatives Skilled trades occupations Professional occupations Personal service occupations Total % England % 52 17 14 5 5 4 3 1 0 100 1,184,300 452,300 311,100 149,800 120,300 69,800 81,000 48,000 4,500 2,421,000 49 19 13 6 5 3 3 2 0 100 Source: LFS (Annualised) 2007 Skills shortage The greatest perceived skills shortage amongst retail employees in the West Midlands is with technical, practical or job related specific skills and customer handling skills. Base: 402 West Mid % Eng % Customer handling skills 26 50 Technical, practical or job-specific skills 42 47 Oral communication skills 15 45 Problem solving skills 13 35 Team working skills 6 35 Written communication skills 4 32 Management skills 14 31 Numeracy skills 21 30 Literacy skills 4 28 Office admin skills 8 16 General IT user skills 9 15 Foreign language skills 4 14 Source: NESS 2007 Go to web link for further data: http://www.skillsmartretail.com/pdfs/west_mid_regional_background_brief.pdf 2.13.9 Retail in the Yorkshire and the Humber Retail employment numbers The greatest perceived skills shortage amongst retail employees in the West Midlands is with technical, practical or job related specific skills and customer handling skills. Yorkshire and Humberside England Retail employees % growth 5 year trend % of all retail in England % of all employment in region 236,430 -7 10 11 2,391,897 -5 100 10 Source: ABI 2008 Retail business numbers There are 24,251 retail business based in Yorkshire and the Humber. This equates to 10% of all English retail businesses being based in Yorkshire and the Humber. 34 Retail businesses % growth 5 year trend 24,251 242,616 Yorkshire and Humberside England % of all businesses in region -3 % of all retail businesses in England 10 0 100 11 13 Source: ABI 2008 Retail business by size 86% of Yorkshire and the Humber retail businesses have less than 10 employees. Numbers employed 1-4 5-10 11-24 25-49 50-199 200 Total Retail businesses in region 16,088 4,812 1,993 745 439 174 % of all retail in region 66.3 19.8 8.2 3.1 1.8 0.7 % growth 5 year trend -2.4 -0.2 -13.4 +5.2 -14.9 -0.6 No. of retail businesses in England 161,324 45,973 21,155 7,475 4,863 1,826 % of all in England 66 19 9 3 2 1 24,251 100.0 -3.0 242,616 100 Source: ABI 2008 Gender breakdown 62% of retail employees in retail in Yorkshire and the Humber are female. Male Female Total Yorkshire and Humberside 88,909 147,522 236,431 % 38 62 100 England 950,469 1441430 2,391,897 % 40 60 100 Source: ABI 2008 Full time and part time employees 56% of employees working in retail in Yorkshire and the Humber are part time employees. Full-time Part-time Total Yorkshire and Humberside % England % 104,300 132,131 236,431 44 56 100 1,046,035 1,348,695 2,394,730 44 56 100 Source: ABI 2008 Retail employees by occupation The majority of retail employees in Yorkshire and the Humber are Sales and Customer Service Occupations (51%) and Managers and Officials (17%). 35 Occupational group Sales and customer service occupations Managers and senior officials Elementary occupations Administrative and secretarial Associate professional and technical Skilled trades occupations Process plant and machine operatives Professional occupations Personal service occupations Total Yorkshire and Humberside 127,700 42,500 33,400 17,700 9,300 9,500 6,000 4,200 500 250,800 % England % 51 17 13 7 4 4 2 2 … 100 1,184,300 452,300 311,100 149,800 120,300 69,800 48,000 81,000 4,500 2,421,000 49 19 13 6 5 3 2 3 0 100 Source: LFS (Annualised) 2007 Skills shortage The greatest perceived skills shortage amongst retail employees in Yorkshire and the Humber is with customer handling skills, written communication skills and management skills Base: 402 Yorkshire and Humberside % Eng % Customer handling skills 62 50 Technical, practical or job-specific skills 44 47 Oral communication skills 35 45 Problem solving skills 32 35 Team working skills 28 35 Written communication skills 50 32 Management skills 50 31 Numeracy skills 26 30 Literacy skills 47 28 6 16 24 15 8 14 Office admin skills General IT user skills Foreign language skills Source: NESS 2007 Go to web link for further data: http://www.skillsmartretail.com/pdfs/yorks_and_humb_regional_background_brief.pdf 36 2.13.10 Retail in England The focus on England section consolidates the information detailed in each of the nine English regions. Retail employment numbers Retail in England employs 2,476,556 people which accounts for 10% of the total workforce in England. England Scotland Wales N. Ireland UK Total UK Total 2,476,556 142,545 246,846 83,059 2,949,006 Source: Labour Force Survey (Annualised 2007) Retail business numbers There are 249,195 retail business based in England. Nation England Scotland Wales N. Ireland UK Total Number of establishments 249,195 24,840 14,010 9,805 297,850 % 84 8 5 3 100 Source: UK Business Activity, Size and Location (September 2008) Retail stores by size 83% of stores in England have less than 10 employees. Nation England Scotland Wales N. Ireland UK Total 0-9 206,785 20,230 11,600 7,775 246,390 10-49 36,105 4,010 2,085 1,790 43,990 50-249 4,955 485 250 215 5,905 250-499 1,045 85 55 20 1,205 500+ 310 30 20 5 365 Total 249,200 24,840 14,010 9,805 297,855 Source: UK Business Activity, Size and Location (September 2009) Gender breakdown 59% of retail employees in retail in England are female. England Scotland Wales N. Ireland UK Total Male 1,022,664 61,419 94,101 34,435 1,212,618 % 41 43 38 41 41 Female 1,453,892 81,126 152,746 48,625 1,736,388 % 59 57 62 59 59 UK Total 2,476,556 142,545 246,846 83,059 2,949,006 Source: Labour Force Survey (Annualised 2007) 37 Full time and part time employees 49% of employees working in retail in England are part time employees. England Scotland Wales N. Ireland UK Total Full-time 1,256,901 119,873 69,657 46,266 1,492,696 % 51 49 49 56 51 Part-time 1,218,372 126,974 72,888 36,793 1,455,027 % 49 51 51 44 49 Total 2,476,556 246,846 142,545 83,059 2,949,006* Source: Labour Force Survey (Annualised 2007) *Note: the total of retail workers is 2,949,006. This variation is due to respondents failing to answer the question. Retail employees by occupation The majority of retail employees in England are Sales and Customer Service Occupations (49%) and Managers and Officials (19%). Sales and customer service occupations Managers and senior officials Elementary occupations Administrative and secretarial Associate professional and technical Skilled trades occupations Process plant and machine operatives Professional occupations Personal service occupations Total England 1,184,339 452,324 311,067 149,769 120,317 80,983 69,826 47,960 4,465 2,421,049 % 49 19 13 6 5 3 3 2 0 100 UK 1,428,710 528,814 364,252 177,323 137,626 100,999 87,135 56,130 4,600 2,885,587 % 50 18 13 6 5 4 3 2 0 100 Source: Labour Force Survey (Annualised 2007) *Note: the total of retail workers is 2,949,006. This variation is due to some respondents failing to answer the question. Skills shortage The greatest perceived skills shortage amongst retail employees in England is with customer handling skills, technical, practical or job-specific skills and oral communication skills. Base: 2,169 respondents England Customer handling skills 54 Oral communication skills 41 Team working skills 40 Technical, practical or job-specific skills 44 Problem solving skills 39 Management skills 28 General IT user skills 21 Written communication skills 21 Office admin skills 21 Numeracy skills 17 Literacy skills 15 IT professional skills 11 Foreign language skills 8 Other 2 No particular skills difficulties 5 Don't know 2 Source: NESS 2007 Go to web link for further data: http://www.skillsmartretail.com/pdfs/england...pdf 38 2.13.11 Retail in Northern Ireland Northern Ireland’s economy has experienced considerable growth over the past decade particularly as a result of the increased stability offered by the peace process. The political changes that have taken place in Northern Ireland have made it more connected with the global economy. As a result the market has become more open to overseas businesses. Retail employment numbers Retail in Northern Ireland employs 83,059 people which accounts for 10% of the total workforce in Northern Ireland. Total England 2,476,556 Scotland Wales 246,846 142,545 N. Ireland UK Total 83,059 2,949,006* Source: Labour Force Survey (Annualised 2007) * Note: The total number of retail employees in Northern Ireland is 82,393. This variation is due to rounding and sampling differences. Retail business numbers There are 9,805 retail business based in Northern Ireland. Nation Number of establishments % 249,195 24,840 14,010 9,805 297,850 84 8 5 3 100 England Scotland Wales N. Ireland UK Total Source: UK Business Activity, Size and Location (September 2008)2 Retail business by size 79% of Northern Ireland retail businesses have less than 10 employees. Nation England Scotland Wales N. Ireland UK Total 0-9 206,785 20,230 11,600 7,775 246,390 10-49 36,105 4,010 2,085 1,790 43,990 50-249 4,955 485 250 215 5,905 250-499 1,045 85 55 20 1,205 500+ 310 30 20 5 365 Total 249,200 24,840 14,010 9,805 297,855 Source: UK Business Activity, Size and Location (September 2008) Gender breakdown 59% of retail employees in retail in Northern Ireland are female. England Scotland Wales N. Ireland UK Total Male 1,022,664 61,419 94,101 34,435 1,212,618 % 41 43 38 41 41 Female 1,453,892 81,126 152,746 48,625 1,736,388 % 59 57 62 59 59 Total 2,476,556 142,545 246,846 83,059 2,949,006 Source: Labour Force Survey (Annualised 2007) * Note: The total number of retail employees in Northern Ireland is 82,393. This variation is due to rounding and sampling differences. 2 The UK Business Activity, Size and Location survey is an integrated survey of establishments in the United Kingdom, the data presents findings from businesses and other establishments found in most sectors of the economy. 39 Full time and part time employees 44% of employees working in retail in Northern Ireland are part time employees. Full-time % Part-time % Total England 1,256,901 51 1,218,372 49 2,476,556 Scotland Wales 119,873 69,657 49 49 126,974 72,888 51 51 246,846 142,545 46,266 1,492,696 56 51 36,793 1,455,027 44 49 83,059 2,949,006 N. Ireland UK Total Source: Labour Force Survey (Annualised 2007) * Note: The total number of retail employees in Northern Ireland is 82,393. This variation is due to rounding and sampling differences. Retail employees by occupation The majority of retail employees in Northern Ireland are Sales and Customer Service Occupations (51%) and Managers and Officials (17%). Sales and customer service occupations Managers and senior officials Elementary occupations Administrative and secretarial Skilled trades occupations Process plant and machine operatives Associate professional and technical Professional occupations Personal service occupations Total N. Ireland 41,816 19,023 6,792 5,698 3,612 2,578 2,276 598 0 82,393 % 51 23 8 7 4 3 3 1 0 100 UK 1,428,710 528,814 364,252 177,323 100,999 87,135 137,626 56,130 4,600 2,885,587 % 50 18 13 6 4 3 5 2 0 100 Source: Labour Force Survey (Annualised 2007) * Note: The total number of retail employees in Northern Ireland is 82,393. This variation is due to rounding and sampling differences. Skills shortage The greatest perceived skills shortage amongst retail employees in Northern Ireland is with customer handling skills, written communication skills and management skills Go to web link for further data: http://www.skillsmartretail.com/pdfs/northern_ireland..pdf 40 2.13.12 Retail in Scotland Although much of Scottish retailing is managed from Head Offices in England, it is still home to a number of strong medium-sized firms. These tend to focus on specialist rather than generalist retailing. At the same time Scotland is also home to a growing farm shop and farmers’ market sector. Smaller retailers in Scotland’s many rural areas are often dependent on the presence of tourists who often make the difference between success and failure. In contrast there is also evidence of a concentration of Scottish retail sales into the larger cities and shopping centres – indeed the trade publication Retail Week reports that seven of the UK’s top 50 such centres are in Scotland. Retail employment numbers Retail in Scotland employs 246,846 people which accounts for 10% of the total workforce in Scotland. UK Total 2,476,556 246,846 142,545 83,059 2,949,006 England Scotland Wales N. Ireland UK Total Source: Labour Force Survey (Annualised 2007) Retail business numbers There are 24,840 retail business based in Scotland. Nation Number of establishments % England 249,195 84 Scotland Wales 24,840 14,010 8 5 N. Ireland UK Total 9,805 297,850 3 100 Source: UK Business Activity, Size and Location (September 2008) Retail business by size 81% of Scotland retail businesses have less than 10 employees. Nation England Scotland Wales N. Ireland UK Total 0-9 206,785 20,230 11,600 7,775 246,390 10-49 36,105 4,010 2,085 1,790 43,990 50-249 4,955 485 250 215 5,905 250-499 1,045 85 55 20 1,205 500+ 310 30 20 5 365 Total 249,200 24,840 14,010 9,805 297,855 Source: UK Business Activity, Size and Location (September 2008) Gender breakdown 62% of retail employees in retail in Scotland are female. England Scotland Wales N. Ireland UK Total Male 1,022,664 94,101 61,419 34,435 1,212,618 % 41 38 43 41 41 Female 1,453,892 152,746 81,126 48,625 1,736,388 % 59 62 57 59 59 UK Total 2,476,556 246,846 142,545 83,059 2,949,006 Source: Labour Force Survey (Annualised 2007) Full time and part time employees 51% of employees working in retail in Scotland are part time employees. 41 England Scotland Wales Full-time 1,256,901 119,873 69,657 % 51 49 49 Part-time 1,218,372 126,974 72,888 % 49 51 51 UK Total 2,476,556 246,846 142,545 N. Ireland UK Total 46,266 1,492,696 56 51 36,793 1,455,027 44 49 83,059 2,949,006 Source: Labour Force Survey (Annualised 2007) Retail employees by occupation The majority of retail employees in Scotland are Sales and Customer Service Occupations (55%) and Managers and Officials (14%). Sales and customer service occupations Managers and senior officials Elementary occupations Administrative and secretarial Skilled trades occupations Associate professional and technical Process plant and machine operatives Professional occupations Personal service occupations Total Scotland 132,981 34,763 27,234 11,764 11,399 9,845 8,097 4,479 … 240,698 % 55 14 11 5 5 4 3 2 0 100 UK 1,428,710 528,814 364,252 177,323 137,626 100,999 87,135 56,130 4,600 2,885,587 % 50 18 13 6 5 4 3 2 0 100 Source: Labour Force Survey (Annualised 2007) …data too small to show Skills shortage The greatest perceived skills shortage amongst retail employees in Scotland is with customer handling skills, written communication skills and management skills. Go to web link for further data: http://www.skillsmartretail.com/pdfs/scotland..pdf 42 2.13.13 Retail in Wales Wales has a significant rural geography. The greatest breadth and depth of activity is seen in the South East and Swansea Bay areas. Business challenges for retailers outside of urban areas in Wales can be quite different in many respects from those in its larger towns and cities. Some rural retailers will be providing for their local populations. Others will be seeking to benefit from the country’s active hospitality and tourism industries. There may also be potential for retailers in Wales to develop their offer in a way that exploits key trends in consumer behaviour such as providing a sense of place and linking into regionally produced goods and foods. Retail employment numbers Retail in Wales employs 142,545 people which accounts for 10% of the total workforce in Wales. England Scotland Wales N. Ireland UK Total Total 2,476,556 246,846 142,545 83,059 2,949,006 Source: Labour Force Survey (Annualised 2007) *Note: the total of retail workers is 2,949,006. This variation is due to respondents failing to answer the question. Retail business numbers There are 14,010 retail business based in Wales. Nation Number of establishments % England 249,195 84 Scotland 24,840 8 Wales 14,010 5 N. Ireland 9,805 3 UK Total 297,850 100 Source: UK Business Activity, Size and Location (September 2008) Retail business by size 83% of Wales retail businesses have less than 10 employees. Nation England Scotland Wales N. Ireland UK Total 0-9 206,785 20,230 11,600 7,775 246,390 10-49 36,105 4,010 2,085 1,790 43,990 50-249 4,955 485 250 215 5,905 250-499 1,045 85 55 20 1,205 500+ 310 30 20 5 365 Total 249,200 24,840 14,010 9,805 297,855 Source: UK Business Activity, Size and Location (September 2008) Gender breakdown 57% of retail employees in retail in Wales are female. England Scotland Wales N. Ireland UK Total Male 1,022,664 94,101 61,419 34,435 1,212,618 % 41 38 43 41 41 Female 1,453,892 152,746 81,126 48,625 1,736,388 % 59 62 57 59 59 Total 2,476,556 246,846 142,545 83,059 2,949,006 Source: Labour Force Survey (Annualised 2007) Full time and part time employees 51% of employees working in retail in Wales are part time employees. 43 England Scotland Wales N. Ireland UK Total Full-time 1,256,901 119,873 69,657 46,266 1,492,696 % 51 49 49 56 51 Part-time 1,218,372 126,974 72,888 36,793 1,455,027 % 49 51 51 44 49 Total 2,476,556 246,846 142,545 83,059 2,949,006 Source: Labour Force Survey (Annualised 2007) *Note: the total of retail workers is 2,949,006. This variation is due to respondents failing to answer the question. Retail employees by occupation The majority of retail employees in Wales are Sales and Customer Service Occupations (49%) and Managers and Officials (16%). Sales and customer service occupations Managers and senior officials Elementary occupations Administrative and secretarial Process plant and machine operatives Skilled trades occupations Associate professional and technical Professional occupations Personal service occupations Total Wales 69,574 22,704 19,159 10,091 6,633 6,559 3,635 3,093 … 141,448* % 49 16 14 7 5 5 3 2 0 100 UK 1,428,710 528,814 364,252 177,323 87,135 100,999 137,626 56,130 4,600 2,885,587** % 50 18 13 6 3 4 5 2 0 100 Source: Labour Force Survey (Annualised 2007) *Note: the total of retail workers in Wales is 142,545. This variation is due to respondents failing to answer the question. **Note: the total of retail workers is 2,949,006. This variation is due to respondents failing to answer the question. … data too small to show Skills shortage The greatest perceived skills shortage amongst retail employees in Wales is with customer handling skills, written communication skills and management skills. Go to web link for further data: http://www.skillsmartretail.com/pdfs/wales..pdf or http://www.skillsmartretail.com/pdfs/cymru.pdf 44