University Brand Guide
Michael Oetken, creative director
Jennifer Tidball, writer/editor
Editorial Style Guide
Editorial Style Guide
Importance of brand voice and editorial style
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Brand personality includes the printed and spoken word.
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What is said is the message; how it's said is the voice.
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One K-State, One Voice
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K-State 2025: Unify the brand voice and continue the university on the
path to an improved national and international reputation
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Consistent punctuation, grammar and overall style also is key to clear,
efficient and professional communication.
Editorial Style Guide
University Style Guide Overview
Website: k-state.edu/styleguide
•
Launched in March 2013
• Result of several years of collaboration
with the University Style Guide Task Force
• The task force will meet periodically and
provide updates to the stylebook.
Editorial Style Guide
University Style Guide Overview
• University Style Guide is modeled after the Associated Press Stylebook.
• AP style is easy-to-use and good for a general audience.
• Provides more consistency across campus and publications.
• News releases are more likely to be picked up by outlets if the style transfers.
• AP-recommended dictionary: Webster’s New World College Dictionary,
Fourth Edition
• The style guide recognizes the need to be flexible in writing based on the type of
media used for communicating.
• Examples: news release, academic publication, program, brochure
Brand Guide
Brand Guide
Importance of the brand guide
• The Kansas State University brand is one of our
most valuable assets and defines who we are and
what we do.
• It helps ensure all parts of the university are working
together to communicate with a unified image and
voice in Kansas, across the nation and around the
world.
• The marks, visuals and voice used to describe the
university help establish and maintain a clear, unified
brand identity.
Brand Guide
Brand Guide
Brand Guide
Brand Guide
Brand Guide
Brand Guide
Brand Guide
Brand Guide
Brand Guide
Brand Guide
Brand Guide
Website: kstate.edu/branding
Questions?