NATIONAL QUALIFICATIONS CURRICULUM SUPPORT
Business
Exemplar Case Study
[NATIONAL 4]
This advice and guidance has been produced to support the profession with the delivery of
courses which are either new or which have aspects of significant change within the new
national qualifications (NQ) framework.
The advice and guidance provides suggestions on approaches to learning and teaching.
Practitioners are encouraged to draw on the materials for their own part of their continuing
professional development in introducing new national qualifications in ways that match the
needs of learners.
Practitioners should also refer to the course and unit specifications and support notes which
have been issued by the Scottish Qualifications Authority.
http://www.sqa.org.uk/sqa/34714.html
Acknowledgement
The publisher gratefully acknowledges permission to use the following sources: store layout,
burger, logo, location of store © www.wannaburger.com
© Crown copyright 2012. You may re-use this information (excluding logos) free of charge in
any format or medium, under the terms of the Open Government Licence. To view this licence,
visit http://www.nationalarchives.gov.uk/doc/open-government-licence/ or e-mail:
psi@nationalarchives.gsi.gov.uk.
Where we have identified any third party copyright information you will need to obtain
permission from the copyright holders concerned.
Any enquiries regarding this document/publication should be sent to us at
enquiries@educationscotland.gov.uk.
This document is also available from our website at www.educationscotland.gov.uk.
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Contents
Introduction
4
Exemplification of questions/themes/focus areas on the
case study
5
Suggested learning and teaching approaches for using
the Wannaburger case study
6
Exemplification of questions/themes/focus areas learners
could investigate
7
Exemplar case study and questions/themes/focus
8
Exemplification of learner approaches
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EXEMPLAR CASE STUDY
Introduction
The following case study is an exemplification of learning and teaching
approaches for National 4 Business. Wannaburger is an example of a small
business in Edinburgh and this case study can be adapted to suit a small
business in the school’s own local area.
Exemplification of learning and teaching approaches
Learners could:
 read through the case study and be given a list of questions or prompts to
promote discussion
 use the case study to allow them time to think and find out why businesses
make certain decisions
 create their own case study on a small business local to their area using the
example questions/themes/focus areas given below
 identify a small business of interest to them, perhaps related to a career
they may be interested in and then choose a question/theme/focus to base
their investigation on.
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Exemplification of questions/themes/focus areas on
the case study
The questions/themes/focus in this exemplar case study are generic and could
be applied to many small businesses. The following list could be set up for
learners to choose from:
1.
Sources of help and advice when setting up a new business .
2.
Sources of finance available to small businesses when setting up .
3.
Simple factors influencing business location.
4.
Pricing and promotional tactics used by small businesses.
5.
Any other aspect relevant to small business es, for example quality of
customer service.
Alternatively practitioners and/or learners could suggest their own
questions/themes/focus depending on their chosen small business.
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Suggested learning and teaching approaches for
how to use the Wannaburger case study
Practitioners could use the Wannaburger case study to support delivery of
National 4 Business to highlight reasons for the decisions taken by
Wannaburger.
Learners could be split into groups and each group could work on one of the
questions, themes or focus areas, and feed back to the rest of the class on
their findings.
Practitioners could encourage learners to think of careers linked to
Wannaburger and allow them to identify employability, ICT and enterprise
skills (skills for learning, skills for life and skills for work) relevant to the
business. These skills permeate the National 4 Business course.
Practitioners could also use the case study to support the delivery of the other
units in the course, eg Business in Action (satisfying customer needs, use of
market research, after sales service and functional areas ) and Influences on
Business (stakeholders, cash budget, break even, training of staff, motivation
of employees, external factors and use of technology).
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Exemplification of questions/themes/focus areas
learners could investigate
Focus
1.
2.
Examples
Sources of help and advice
when setting up a new
business
Example – PowerPoint
Sources of finance available
to small businesses when
setting up
Example – Word document
3.
Simple factors influencing
business location
4.
Pricing and promotional
tactics used by small
businesses
Example – creation of an advertising flyer
and price list
5.
Any other aspect relevant to
small businesses, for
example staffing, training or
customer service
Example – log book of customer service
issues recorded over a period of a week
Example – PowerPoint with map of new
location highlighted
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Exemplar case study and questions/themes/ focus
Wannaburger
Background
Entrepreneur Jon Clemence opened his first restaurant on Edinburgh’s Royal
Mile (High Street) in 2004. It was originally called ‘Relish’ but a year later
he changed the name of the restaurant to ‘Wannaburge r’ as he wanted it to be
more fun. He says Wannaburger is a dedication to the humble hamburger and
a desire to bring people really good food, really fast. He wants Wannaburger
to focus on using the best quality ingredients to prepare the best possible
hamburgers – a restaurant where the food does the talking.
Location
He chose this location as
it was in the centre of
Edinburgh and had large
numbers of tourists who
visited the area every
day. The business focused
on providing high-quality
burgers, including
vegetarian, in an
American diner style.
Customers order their
food at tables and are not
served by queuing, paying and then waiting.
Growth
In 2006 Jon wanted to expand and so he opened another Wannaburger near to
Edinburgh’s well-known shopping area, Princes Street (point A on the map).
With this new restaurant his aim was to provide hamburgers quicker, cheaper
and in a way that enabled the customer to eat them as they were intended –
with their hands. Some of the burgers were re -designed to enable
Wannaburger to offer better value portions and to get the food to customers
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quicker, allowing people to have a faster, slicker and more enjoyable
experience whilst still giving them time to enjoy the BIG burger experience.
Green issues
Wannaburger also thought of the environment, sacking the dishwasher and
using a London-based bio-packaging company to package their food, meaning
everything could be either composted or recycled.
A wannaburger
The logo
The restaurant
The future
After the success of Wannaburger Jon now wants to grow further but is not
sure how to expand or change the business.
Choose one of the following themes/options and develop a simple business
proposal that Wannaburger can take forward:
(a)
(b)
(c)
Identify another location in Scotland for Wannaburger.
Alter Wannaburger’s pricing and promotion policies to compete with
other fast-food businesses.
Identify sources of finance to allow Wannaburger to expand.
Once you have chosen what option to focus on you could research and present
it by:
 choosing and selecting appropriate information from at least two sources
(primary and secondary)
 preparing a simple business proposal, based on your research findings
 presenting your business proposal to others (eg this could be your class,
practitioners, managers of the business you are using as an example), using
a method suitable for the option you have chosen
 making a suggestion as to the likely success of your proposal.
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You could:
 keep a record of your progress in a log book or checklist
 make use of ICT to research, record and present your findings
 discuss with your practitioner how you will record your findings – they
may give you a template to follow.
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Exemplification of learner approaches
The following table outlines examples of information that could be generated
by learners and recorded by practitioners. Learners could bring together their
findings in a single source, eg using PowerPoint.
 Practitioners could issue this table to learners and/or use it for their own
records, ticking each column as the information is generated.
 Learners could also be given the table (adapted to the needs of their case
study), write/word process their responses and keep a record of their own
work. A very simple exemplification is given below in italics.
Name of
learner
Example
learner
Focus
Focus
Focus
Focus
The focus of
the business
investigation
could be
agreed
between the
learner and
the
practitioner.
Learners could
choose and
select two
sources of
information
(primary and
secondary)
relevant to what
they are
investigating
Learners could
identify and
describe the
next steps the
business
would take.
This will be
based on their
research.
Learners can
present their
proposal to
other people, eg
their class, the
business being
investigated, a
bank or other
lender.
Learners
suggest the next
steps the
business
requires to take
to turn their
proposal into
reality or
suggest how the
business would
measure the
success of it.
Pricing and
promotional
methods
used by the
business
Primary:
written
questionnaire to
customers
Changing
their pricing
tactic to be
more
competitive
PowerPoint to
the rest of the
class
Reducing
pricing would
increase sales
according to
customer
feedback in
questionnaire.
Secondary:
internet
research on
competitors
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Learners, together with practitioners, could establish a system for recording
progress in the Added Value Unit. It may be that a template is provided for
each learner.
The more detailed tables given below outline some suggestions as to how
information could be generated for the Added Value Unit. It should be
emphasised that practitioners should not allow a table such as this to dictate
and hinder the skills of problem solving, decision making an d research of the
Added Value Unit.
Choosing, with support, a focus/theme etc of a small business to consider
The theme/focus of the
business to be investigated
is to be agreed between the
practitioner and learner.
The chosen aspect should
come from the following
list:
1.
Findings
Learners could provide their findings via an
appropriate method, eg
MS Word
MS PowerPoint
Log book
Video diary
Blog
other
Sources of help and
advice when setting up
a new business
Example – PowerPoint
Sources of finance
available to small
businesses when
setting up
Example – Word document
3.
Simple factors
influencing business
location
Example–- PowerPoint with map of new location
highlighted
4.
Pricing and
promotional tactics
used by small
businesses
Example – creation of an advertising flyer and price
list
Any other aspect
relevant to small
businesses, for
example staffing,
training or customer
service
Example – log book of customer service issues
recorded over a period of a week
2.
5.
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Choosing and selecting appropriate information from at least two sources
relevant to the business aspect
Sources
Findings
Learners could choose and select
two sources of information
(primary and secondary) relevant
to their chosen aspects
Learners could present their findings via an
appropriate method, eg
MS Word
MS PowerPoint
Log book
Video diary
Blog
Website
Primary
Example – questionnaire on MS Word or a
recorded interview with customer.
Secondary
Example – printout of internet website page/s
used. Promotional material from banks,
Business Gateway
Preparing a simple business proposal, based on research findings and relating
to the context of the business aspect
Business proposal
Findings
Learners could identify and
describe the next steps the
business could take on the aspect
they have chosen.
Learners could present their findings via an
appropriate method, eg
MS Word
MS PowerPoint
Log book
Video diary
Blog
Business plan
Example – list of next steps on MS Word
Presenting the business proposal to others, using a method su itable for the
context of the business aspect chosen
Presenting… method suitable
Findings
Learners could present their
proposal to other people – this
could be a group of
practitioners, their class, the
business being investigated, a
local bank or other lender
Learners could present their findings via an
appropriate method, eg
Business proposal
MS Word
MS PowerPoint
Dragons’ Den
Video diary
Blog
others
Example – learners could present via a
PowerPoint or in a ‘Dragons’ Den’ style
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