DISCUSSION POINTS AND WEB RESEARCH
Mick Jackson suggested discussion points
1.
Why did Mick Jackson set up his business
initially?
2.
What was one of his first jobs and what
important lesson did he learn during this job?
3.
What influence do you think Mick Jackson’s
background had on the way he conducts his business?
4.
What skills and qualities did he have to start out with?
5.
Describe how Mick learned to run a business?
6.
How did Mick get funding for the WildHearts Foundation?
7.
Why do you think he was prepared to go to the lengths he did to secure
funding?
8.
What is the main focus of his office supplies business?
9.
What is ‘marketing’ and how does Mick market WildDay.com?
10.
What do you think ‘word of mouth’ is? Why is it important in
marketing?
11.
Why is ‘a strong but caring leader’ important to Mick Ja ckson?
12.
Why is it important that people learn new skills?
13.
What is Mick Jackson’s definition of an ‘entrepreneur’? Do you agree
with it?
14.
Which famous Scot is one of Mick’s role models?
15.
Is Mick Jackson a positive role model for (i) young people and/or (ii)
entrepreneurs of the future? Why?
16.
Explain three new pieces of information you have learned from
watching Mick Jackson.
Now move on to the web research task on the following page.
UNDERSTANDING BUSINESS (NATIONAL 5, BUSINESS MANAGEMENT)
© Crown copyright 2012
1
DISCUSSION POINTS AND WEB RESEARCH
Web research
Look at the web pages for the WildHearts Foundation
(www.wildheartsinaction.org) and WildDay
(www.wildday.co.uk), an online outdoor equipment
business set up by Mick Jackson.
Evaluate the web resource using the following for
guidance:





The overall ‘feel’ or image that it suggests.
The aims and visions that it details.
The quality of the information.
Does it inspire you?
Do the websites support the values and aims that Mick Jackson discussed
in his interview?
‘Life’s more fun if you’re enterprising’ says Mick Jackson
Do you agree? Reflect on three areas of your own life:
Are you an enterprising person? Have you been in the past, are you at present
or could you be in the future? What skills and qualities do you have that you
consider enterprising?
How has your past life shown enterprise? Can you think of achievements or
experiences that you have had which you would call enterprising?
How will your future life be enterprising? If you haven’t shown enterprise up
to this point, what changes could you make in your life to become more
enterprising?
Will you get more out of life if you make these changes?
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UNDERSTANDING BUSINESS (NATIONAL 5, BUSINESS MANAGEMENT)
© Crown copyright 2012