NQ Media Studies
This pack has been developed for tutors/teachers to support:
C210 10: Intermediate 1
C210 11: Intermediate 2
C210 12: Higher
Pack Contents




Notes for Tutors (relevant to all levels)
3 x Media Analysis Glossary (one for each level)
3 x Analysis Student Reference Book (one for each
level)
3 x Production Student Logbook (one for each level)
For educational purposes only, the material contained in this pack
may be amended according to media being studied and level.
Kate Henderson
January 2005
© SFEU/COLEG
NQ Media Studies
C210 10: Intermediate 1
C210 11: Intermediate 2
C210 12: Higher
Notes for Tutors
Kate Henderson
May 2004
© SFEU/COLEG
NQ Media Studies
Notes for Tutors
Acknowledgements
SFEU (Scottish Further Education Unit) and COLEG (Colleges Open Learning
Exchange Group) gratefully acknowledge the contribution made to this publication by
Avril Smillie, Falkirk College, who reviewed the material.
First published May 2004
Revised version published January 2005
© SFEU/COLEG 2005
NQ Media Studies
Notes for Tutors
NQ Media Studies
Notes for Tutors
Contents
Section 1: Introduction to NQ Media Studies
1
Course Structure
1
Assessment
1
SQA Documentation
2
Contacts
3
Section 2: Guide to Resources
4
Resources for Analysis
4
Resources for Production
6
CD-ROM Resources
8
Section 3: How to use the Analysis Student Reference Books and Production
Student Logbooks
10
Analysis Student Reference Books
10
Production Student Logbooks
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NQ Media Studies
Notes for Tutors
NQ Media Studies
Notes for Tutors
Section 1: Introduction to NQ Media Studies
Course Structure
At Intermediate 1, Intermediate 2 and Higher there are three Units:

Media Analysis: Fiction

Media Analysis: Non-fiction

Media Production
Assessment
Internal


Analysis

One fiction

One non-fiction
Production

Observation checklist

Evaluation
External

Unseen analysis

Question paper
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NQ Media Studies
Notes for Tutors
SQA Documentation
SQA documentation includes:

Course Arrangements Documents and National Assessment Bank Material
C210 10: Media Studies (Intermediate 1)
DF14 10: Media Analysis: Fiction
DF15 10: Media Analysis: Non-fiction
DF16 10: Media Production
C210 11: Media Studies (Intermediate 2)
DF14 11: Media Analysis: Fiction
DF15 11: Media Analysis: Non-fiction
DF16 11: Media Production
C210 12: Media Studies (Higher)
DF14 12: Media Analysis: Fiction
DF15 12: Media Analysis: Non-fiction
DF16 12: Media Production

Course Assessment Specification (all levels)

Specimen Papers and Marking Instructions (all levels)

Guidance on Unseen Analysis (all levels)

Guidelines for Understanding Standards
Website
www.sqa.org.uk
NQ Media Studies materials are available on this site. The NABs and the Guidelines
for Understanding Standards are available on the secure website that can be accessed
by centre SQA co-ordinators.
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Contacts
Qualifications Manager/Qualifications Officer (Media Studies)
SQA
Hanover House
24 Douglas Street
Glasgow
G2 7NQ
Tel: 0141 242 2214 (Helpdesk)
Website: www.sqa.org.uk
Scottish Further Education Unit
Argyll Court
Castle Business Park
Stirling
FK9 4TY
Email: sfeu@sfeu.ac.uk
Tel: 01786 892000
Website: www.sfeu.ac.uk
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Section 2: Guide to Resources
Resources for Analysis
It is helpful to use any available wall space for examples of texts and terminology:

Film posters (old ones available from video shops)

Adverts (shops, companies, health centre )

Web sites provide material on various texts

CD adverts (music shops)

Posters with terminology eg key aspects

Labels decoding signs can be attached to texts on walls
It is useful to have a selection of newspapers/magazines for reference and to be cut up
for construction purposes of students’ own work. Large pieces of coloured paper,
scissors, glue etc should be available for designing posters, adverts, front covers etc.
(All useful exercises in early analysis.)
With newspaper or magazine analysis or production, it is useful to have sheets with
blank text boxes and masthead spaces to practise page paste-ups. (Can also be set up
on computer.) These can be used in simulation exercises – the class is split into 2/3
groups and given out a blank, but boxed off, front page and a brief containing the type
of publication and the target readership. Instructions are to complete a front page in 40
minutes as 'news and pictures' are given out.
Subscribe to relevant magazines/newspapers or if finances prevent this the library
might provide old copies.
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Publications and Internet Resources
Media Education Journal http://www.mediaed.org.uk
Media Studies UK
http://www.mediauk.com
Scottish Screen
http://www.scottishscreen.com/index.taf
British Film Institute
http://www.bfi.org.uk
Internet Movie Database http://uk.imdb.com
The Newspaper File
Duncan Grey and Alison Heyhoe
Cambridge University Press
IBSN 0 521 37126 0
The News Pack (pack and video)  English and Media Centre
The Soap Pack (pack and video)  136 Chalton St
Advertising (pack and video)
 London NW1 1RX
‘Advertising Works’ books 1 to 13
These books give detailed information on prizewinning adverts; the ideas behind them and the
campaigns which introduced the adverts – very
useful for Higher level. Cost: £50 each
approximately.
Available from:
NTC Publications
Fann Road
Henley-on-Thames
Oxfordshire
RG9 1EJ
Tel: 01491 411000
Fax: 01491 571188
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Resources for Production
Print

Hardware: computers with internet access, colour and black and white printers,
scanner, digital cameras, photocopier.

Software: various DTP packages, eg PageMaker or Front Page plus Microsoft
Word and some clip art software to enter graphics.
Web page

Hardware: computer with internet access; digital camera and scanner.

Software: to design the website, eg FrontPage or Microsoft Word and other
software to work with graphics.
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Video

Digital camera

External microphone

Lighting

Editing software iMOVIE2

Apple Mac

Locations for shooting the video

Props

Sounds CD
Media Studies DV Camcorder Starter Kit
This kit is suggested for centres which do not already have resources.

Panasonic NV-GS15EB DV Camcorder

Carry case for camcorder

Vanguard tripod

Carry case for tripod

Spare camcorder battery

Audio Technica ATR97 boundary
microphone

3 x Panasonic DV 60 minute tapes

1 x Firewire cable
Total cost:
Suppliers
Glasgow Camcorder Centre
717a Great Western Road
Glasgow
G12 8QX
Tel: 0141 339 3722
Edinburgh Camcorder Centre
78 Haymarket
Edinburgh
EH12 5LQ
Tel: 0131 313 5166
£499 ex VAT
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NQ Media Studies
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CD-ROM Resources
Assess the Herald CD-ROM
Content:

Production:
Virtual work experience on a national broadsheet. Every hour of the production day
is presented as an activity in which students are faced with the choices which the
staff of the paper faced. Students compare their decisions with those made by the
production team on the day.

Virtual Tour of the Printing Plant
Students are taken on a tour of the new printing plant, following an edition of the
paper.

Analysis:

Print Text

Non-Print Text – a television advertisement for the paper is analysed fully in
terms of the key aspects.
– an edition of the paper is analysed fully in terms of the key
aspects.
Cost:

One copy of the ‘Assess the Herald’ CD-ROM, with a single-user licence was
provided free of charge to all FE colleges and secondary schools offering Media
Studies.

A site licence, allows use on multiple computers and/or a local network
£178 ex VAT.
Assess the Herald Website: http://www.assesstheherald.co.uk
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Media Matters CD-ROMs
a) Digital Video Editing CPD (PC) CD-ROM
Content:

Full tutorial on the use of Studio 8 editing program for the PC.

Instruction and activities on importing, sequencing, cropping, titles, special
effects, transitions, sound effects, voice-over, music, exporting.
Cost:

CD-ROM + single-user licence
£40 ex VAT

Later upgrade to site licence
£100 ex VAT

CD-ROM + site licence
£125 ex VAT
b) Digital Video Editing CPD (Mac) CD-ROM
Content:

Full tutorial on the use of iMovie editing program for the Mac.

Instruction and activities on importing, sequencing, cropping, titles, special
effects, transitions, sound effects, voice-over, music, exporting.
Cost:

CD-ROM + single-user licence
£40 ex VAT

Later upgrade to site licence
£100 ex VAT

CD-ROM + site Licence
£125 ex VAT
Media Matters also run several courses on both Production and Analysis. For further
information contact them at:
Media Matters Education Consultancy Ltd
Website: www.mediamatters.co.uk
Tel: 0141 887 6260
Fax: 0141 887 6200
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Notes for Tutors
Section 3: How to use the
Analysis Student Reference Books and
Production Student Logbooks
Analysis Student Reference Books
There is an Analysis Reference Book for each level, Intermediate 1, Intermediate 2 and
Higher.
The booklets could be customised to suit the texts being studied. The examples given
in italics could be replaced by media or text specific examples. At Intermediate level it
is recommended that you add text specific questions.
The booklets should be used for both the Fiction and Non-fiction Units. Candidates
would be expected to write notes on each key aspect in preparation for assessment
(see Arrangements: Preparation for Assessment). These notes should be based on
the information under each key aspect, in particular the bullet points under ‘Advice’.
Internal Unit Assessment - Analysis Fiction and Analysis Non-fiction
Candidates must pass a minimum of two text-based key aspects:

Categories

Language

Narrative

Representation
and one context-based key aspect:

Audience

Institution
in each of the two assessments (time allocation: 1 hour).
All key aspects must be covered over the two assessments. For example, if
Categories, Representations and Audience are passed in the Fiction Unit then
Language, Narrative and Institution must be passed in the Non-fiction Unit.
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NQ Media Studies
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Assessment Level
Higher:
Candidates should select and apply the appropriate key aspects to be
analysed in two essays (Fiction and Non-fiction). Although a
minimum of three must be passed in the time given it is possible to
pass more.
Intermediate 2: Although candidates will be guided which key aspects to cover by the
question it is possible in the time given through integration to cover
more than three key aspects.
Intermediate 1: The restricted response questions could make it possible to pass all
key aspects in both assessments.
Evidence Requirements
Records should be kept on the attainment of individual candidates in each assessment.
Candidates should be advised on which key aspects still have to be passed for the
second assessment if the course is being taken as a whole.
Candidates taking a Unit on a stand-alone basis could retain their Analysis Reference
Book together with their assessment as record of achievement.
Advice
Integrate Analysis with Production wherever possible.
Terminology tests and/or a glossary could be added. It is highly recommended to test
terminology throughout the course. (See the Analysis Glossary.)
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Production Student Logbooks
There is a Production Logbook for each level, Intermediate 1, Intermediate 2 and
Higher.
The Logbooks could be customised to suit the medium and type of production. The
examples given in italic could be replaced by media specific examples. At Intermediate
level it is recommended to add questions to be answered in the evaluation sections.
The Logbooks provide more than the evidence required in the individual folio. Centres
could adapt the content to their own specifications.
The minimum requirements for the individual folio:
1. A production brief
2. Production notes containing:

A minimum of one pre-production sheet

A minimum of one production sheet

A record of production meetings (these could be photocopied)

Production schedule (this could be photocopied)

Plan/Storyboard/Format (this could be photocopied)

List of technical terms

Individual notes on evaluation – pre-production, production and post-production
– to be used as preparation for final evaluation
3. Evaluation
For the evaluation candidates can refer to one A4 page of notes/bullet points based
on information from the logbook and reviewing the final product in terms of:

content

language

individual and group contributions

institutional contexts and suggestions for improved strategies.
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Evidence Requirements
Candidates taking the Unit on a stand-alone basis should retain their Production
Logbook and evaluation as evidence.
Advice
Integrate Production with Analysis wherever possible.
Terminology tests and/or a glossary could be added. It is highly recommended to test
terminology throughout the course. See NABs for media specific glossaries.
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Notes for Tutors
14