C-AWARE
Enabling Consumer Awareness of Carbon Footprint Through Mobile Service Innovation
C-AWARE aims to build services to improve users' awareness of their personal energy consumption, and modify their energy demand, by monitoring technology in the home, along with tracking user location
via mobile devices; local analysis of a user's data, along with privacy-sensitive centralised data mining for broader trend analysis; and gauging the impact of various feedback channels on actual user behaviour.
A framework for contextual invariances for the business/pricing models has
the potential to assist firms in achieving better value co-creation capabilities
while reducing energy consumption.
contextual invariance
(macro-context)
context
customer 1
To appreciate the significance of a contextual invariance one must consider their potential for greater
value co-creation from when variety can be attenuated. For example, travellers at train stations wish to
check train departure times wherever they are in the station, whether at the main hall, the newsagents or
customer 2
A context must involve an activity, a why, and make use of both operand
and operant resources, nouns, involve a timeframe, and occur at a location
or locations.
the café, and there are often information boards located in many places. Therefore, checking train
departure times at different locations represents a contextual invariance. Such a contextual invariance
could assist firms in achieving better coordination (value co-creation) capabilities.
The use of digital services generally risks loss of personal information privacy, as users are compelled to comply with
non-negotiable terms that remove their rights to privacy, before access to these services are granted. In doing so, users
expose themselves to privacy risks, manipulation and exploitation via direct marketing. So, a requirement of privacy
preserving digital services is that of individual control when using digital services, as well as their integration. As digital
service offerings are resources that become valuable when individuals makes use of them in context, then the possibility
of individuals as resource integrators becomes prevalent. Furthermore, when services are unilaterally specified by the
provider this offers little if any ability for individual service users to manage contextual variety. Therefore, individuals need
to be resource integrators of the different digital services to manage contextual variety. Furthermore, our privacy
preserving approach of the individual as a resource integrator includes the potential for a network effect of the resources
they integrate. This network effect has the potential to drive markets as the creation of new service integrations
empowers and enables the management of ever greater contextual variety.
ABOUT THE PROJECT: The project assesses the feasibility of new energy information services and corresponding business models based on emerging sensor technology, fusion techniques and opportunistic
networking. The services must be functional and compelling both to the individual user and to the user collective based on social perceptions of energy reduction need. They must also provide viable revenue
streams for mobile operators and end-application service providers.
C-AWARE