Tutorial for leadership teams of ITU-T study groups, TSAG, tariff groups and focus groups ITU-T promotion Paolo Rosa Head, Workshops and Promotion Division ITU Geneva, 15-16 December 2008 PROMOTION (Res. 71 Strategic Plan 2008-2011 Goals 3, 6 & ITU-T Objectives 2, 4, 5, 7) Promotion: set of tools, resources and actions put in place to reaffirm the ITU-T leadership in the ICT standardization global arena. Increase visibility Increase awareness Increase membership Increase cooperation with SDOs, Universities, R&D Correct ITU-T misperception Increase worldwide relevance Maintain leadership Support and assistance to membership to bridge digital divide and provide capacity building opportunities Tutorial for SG & TSAG leadership teams Geneva, 15-16 December 2008 2 SWOT Analysis & ITU Positioning STRENGTHS CONVERSION WEAKNESSES M A T C H I N G OPPORTUNITIES Tutorial for SG & TSAG leadership teams Geneva, 15-16 December 2008 CONVERSION THREATS 3 PRODUCTS Technical Flyers Brochures CD-ROM Guides Posters Banners Giveaways Workshops and Seminars Symposia Tutorials Technical Reports Technical assistance Universities – Kaleidoscope ITU-Mark Web site Promotional videos Tutorial for SG & TSAG leadership teams Geneva, 15-16 December 2008 4 Workshops & Seminars Both a promotion and a working tool Logistic support of TSB, technical support from the SG Two formats: – – – Workshops – demonstrations, technical issue resolution, and for the creation of specific deliverables Seminars – sharing ITU-T vision and technical knowledge Various designations: workshops, seminars, tutorials, symposia, forums, etc Various focus: – – – – Sector and Study groups strategies, hot topics, future work Dissemination of information Tutorials Promotion Audio and written archives: promotion and education tools Updated list (and link to past ones): http://itu.int/ITU-T/worksem Tutorial for SG & TSAG leadership teams Geneva, 15-16 December 2008 5 Workshops trend N. Of Days in in out out 50 % Days 100 90 40 80 70 30 60 Gva 50 20 40 30 Gva 10 20 10 2002 2003 2004 Tutorial for SG & TSAG leadership teams Geneva, 15-16 December 2008 2005 2006 2007 2008 6 Cooperation between ITU-T and Universities Given the knowledge that many new technologies find life in the minds of the academic and research communities, ITU is increasingly looking to attract more involvement from the world’s universities and other academic institutions. Following the Consultation meeting held in January 2007 an informal discussion group has been formed to discuss ways to increase this cooperation with participation of ITU-T and academia, which is open to all interested parties. To participate in the discussion please join the mailing list by sending a request to tsbuni@itu.int (see http://itu.int/ITU-T/uni) Tutorial for SG & TSAG leadership teams Geneva, 15-16 December 2008 7 Innovations in NGN – Future Network and Services An ITU-T Kaleidoscope Event Technically co-sponsored by IEEE Communications Society Geneva 12-13 May 2008 Track 1: NGN architecture evolution Track 2: Application and services over the NGN Track 3: Social, economic and policy issues in the ubiquitous societies Awards Awards will be granted to selected best papers, as judged by the organizing and programme committee. Details will be announced later. http://itu.int/ITU-T/uni/kaleidoscope. kaleidoscope@itu.int. Tutorial for SG & TSAG leadership teams Geneva, 15-16 December 2008 8 Kaleidoscope-09 31/8 – 1/9 / 2009 Mar del Plata Argentina Tutorial for SG & TSAG leadership teams Geneva, 15-16 December 2008 9 Standardization Gap Digital divide & Participation Relationship Standardization Gap & Poor Access to Technologies Digital Divide ≈ ----------------------------------Increase Participation & Capacity Building Tutorial for SG & TSAG leadership teams Geneva, 15-16 December 2008 10 Bridging Standardization Gap Entering proposals E It’s all about ENGAGING It’s all about with ITU and climbing the its Standardizatio nmembership, Development byLadder getting more involved Tutorial for SG & TSAG leadership teams Geneva, 15-16 December 2008 Nominating reps N G Giving inputs Attracting meetings A Going to meetings G Entering proposals at WTSA on future study questions and work programmes Nominating representatives as study group chairs, vice chairs. rapporteurs, focus group chairs etc Giving contributions at Study Groups and related meetings Attracting ITU meetings and/or regional groups (Res 54) Going to Study Groups and related meetings IITU Membership ITU Sector or Associate Membership National Training N National training and capacity-building in use of ITU Recommendations Growing Usage G Growing usage of ITU Recommendations 11 ITU Mark: products and services Conformance ITU ITU Conformity Res.76 • • • • • Interoperability Interoperability Report to the Council 2009 Feasibility, economical and regulatory issues ITU-T Recommendations Training and testing laboratories Impact on the market Study Groups support Tutorial for SG & TSAG leadership teams Geneva, 15-16 December 2008 12 The Block Meetings in the regions The BK,J matrix concept Questions 1 2 BE,3 3 4 5 6 7 n n+1 Study Groups Tutorial for SG & TSAG leadership teams Geneva, 15-16 December 2008 13 The Flagship Groups PP-06 Res. 123 Measures to reduce the Standardization Gap WTSA-08 Res. 44 Bridging the Standardization WTSA-08 Res. 54 Supports the creation of regional groups Americas Flagship Group based in Mexico Promotion Capacity building Handbooks, manuals, translations SMEs involvement Remote and block meetings in the region Testing and calibration infrastructure Universities Regional cooperation Regulatory issues Tutorial for SG & TSAG leadership teams Geneva, 15-16 December 2008 14 c o n c l u s i o n s ITU Mission Committed to Connecting the World ITUing… WE DO ! Paolo ROSA Head, Workshop and Promotion Division ITU - Telecommunication Standardization Bureau tsbpromo@itu.int Tutorial for SG & TSAG leadership teams Geneva, 15-16 December 2008 15 Workshops evolution Year N. events Total days Averge Days/ev Geneva (Days) % (Days) Outside Geneva (Days) % (Days) 2002 12 24 2.00 11 46 13 54 2003 14 36 2.57 24 67 12 33 2004 15 31 2.07 8 26 23 74 2005 18 47 2.61 16 34 31 66 2006 18 41 2.28 19 46 22 54 2007 15 33 2.20 13 30 20 70 2008 22 52 2.36 17 33 35 67 Tutorial for SG & TSAG leadership teams Geneva, 15-16 December 2008 16