AGENDA ITEM BACKGROUND
TO: GOVERNING BOARD
DATE
FROM: PRESIDENT
October 4, 2010
SUBJECT:
WD 2.0 Objectives and Indicators
REASON FOR BOARD CONSIDERATION
INFORMATION
ENCLOSURE(S)
ITEM NUMBER
Page 1 of 4
E.8
Background:
The unemployment rate in Santa Cruz County is higher than it has ever been in the history of
Cabrillo College. Many of those who have lost their jobs or fear losing them are choosing to invest
their time in acquiring knowledge, skills, and abilities that they hope will enable them to be more
successful in a brutally competitive labor market. This is a good thing for the individuals, for their
future employers, and for the community as a whole.
Virtually everyone recognizes that a better educated workforce benefits everyone and that it is vital
to our long term economic health to increase our capacity to serve the additional students driven to
us by the recession. However, we are not immune from the effects of the recession. Cabrillo and
the other public agencies responsible for workforce development have been forced to trim classes
and other services as our budgets have been reduced.
The Workforce Development 2.0 effort was launched in response to the recession. Diminishing
state support challenged us to consider how we could be better stewards of the public resources
we do have. The partnering agencies recognized that we could mitigate the impacts of diminishing
resources by better aligning, coordinating, and integrating our services. Our initial explorations
revealed substantial opportunities for increased efficiency and effectiveness. In the first year of
operation we identified more projects than we could effectively execute. In evaluating the year’s
efforts we realized the need to be more precise about the outcomes we were seeking and to
establish indicators that could allow us to make more data-driven decisions about where our limited
resources should be invested to have the most strategic impact. We also identified the need for
staff who could help coordinate our multi-agency efforts.
The Bay Area Workforce Funding Collaborative invited us to submit a proposal for funds to further
our work. They enthusiastically accepted our request of $200,000, noting that our efforts to achieve
better outcomes through redesign of services and improved alignment, coordination, and
integration was exactly the kind of project they wished to fund. The grant funds will enable us to
hire staff and utilize organizational development consultants to achieve these ends.
We are now in the process of developing a shared understanding of who is to be served and how
our collective efforts are to serve them. We are also identifying indicators that can be used to
measure whether we are delivering the desired outcomes and indicators that can help us assess
how well the different components of the system are functioning.
(continued on next page)
Administrator Initiating Item:
Rock Pfotenhauer, Dean, CEED
Renée M. Kilmer, VP Instruction
Academic and Professional Matter
If yes, Faculty Senate Agreement
Senate President Signature
 Yes  No
 Yes  No
Final Disposition
The following pages contain the latest draft of our efforts. The draft is based on input from the
many partners including the Employment and Benefits Services Division of the County Human
Services Department, the Workforce Investment Board, the Employment Development
Department, the County Office of Education, the Department of Rehabilitation, the adult schools,
and Shoreline Occupational Services. We have also integrated the members of the CTE
Community Collaborative into this effort, which brings in the Regional Occupational Program and
the high school districts.
The draft will undergo more review and rewrites in the next few weeks. Simultaneously we will
begin work with the Planning and Research Office to determine how each of the indicators can
actually be measured. We expect this list to be trimmed to those which are both feasible to
measure and most critical to informing our change efforts.
Once the indicators are established we will begin collection of data from across the partners,
establish base lines, and then set targets for improvement. Our next step will be to develop and
execute strategies that are informed by an analysis of the indicators.
This work is directly aligned with the following College Master Plan goals and objectives:

Goal C: Provide pathways to prosperity through career technical education (CTE).

Objective C1: Define clear career technical education pathways to the college through
partnerships with educational and workforce development institutions.

Objective C2: Provide students with the literacy, numeracy, communication skills,
knowledge and abilities necessary for success in basic skills, CTE and transfer.

Objective C3: Offer CTE programs that inform students of career opportunities and
requirements, address needs of local and regional employers, and prepare students for
lifelong career advancement and prosperity.

Objective C4: Support graduates in finding jobs in their area of study and assist employers
in hiring our qualified students and graduates.

Objective A2: Clarify and communicate the pathways to and through Cabrillo College and
assist students in navigating these pathways.

Objective E2: Promote communication and collaboration between Cabrillo and other
organizations in the community.
It will be helpful to this effort to receive an informal indication from the board of whether we are
headed in the right direction. Your comments and questions will inform the next rewrite of the
following pages.
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WD 2.0 Goals & Indicators DRAFT 0.3
Economic Prosperity Through Workforce Development
A workforce development system that provides pathways to prosperity for:

Students/Customers/Clients by
o Supporting the setting of well-informed career objectives
o Providing pathways that through education and job experience lead to
rewarding jobs & careers that pay family-supporting wages
o Providing supportive services that enable families to move successfully
through education to self-sustaining work

Business & Employers by
o Providing sufficient, well-qualified candidates to fill local jobs that pay living
wages
o Providing education that increases employee and business productivity

the Community by
o Providing a well-trained workforce that meets critical community needs
o Providing all members of the community with access to education that leads to
career advancement
o Using public investments efficiently and effectively
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WD 2.0 Indicators
1) Are we offering programs of study that provide access to careers that pay family supporting
wages; that serve existing and emerging industries; and that meet important community needs?
a) Comparison of programs offered to labor market information and trends
2) Are the programs of study we offer meeting the needs of employers?
a) Review of program learning outcomes by employers
b) Comparison of program size to size of labor market
3) Are we providing a successful process for assisting students to set career goals?
a) % of students who have career goal on entry into post secondary ed
4) Are the programs of study we offer accessible to all members of our community?
a) Geographic, ethnic representation at beginning and end of program and at job placement
5) Are we retaining students to completion?
a) Retention rate from start of high school, start of college, start of program
6) Are students participating in work-based learning?
a) # and % of students in internships, job shadowing, etc.
7) Are our students taking full advantage of available support services and resources?
a) # and % of students utilizing BOGW, Pell, WIA, CalWORKs, TAA, Food Stamps,
scholarships, DSPS, EOPs, etc.
8) Are we connecting segments and programs to provide more complete and effective pathways?
a) # and % of students who have completed a high school CTE program of study
b) # and % of high school CTE students who have completed a Cabrillo CTE course
c) # and % of CTE students receiving articulated credit
d) # and % of students who complete a Cabrillo CTE course who completed a related course
through high school/ROP
e) Transfer rate from high school/ROP CTE to Cabrillo, apprenticeship programs
f) Transfer rate from adult schools to Cabrillo
g) First year success rate for transfers from high schools/ROP and adult schools
h) Participation rate of Cabrillo students in COE, Shoreline, CAB work experience programs
9) Is our curriculum and instruction effective at producing the intended learning outcomes?
a) Program completion rates
b) Job placement rates within 1 year of program completion
c) Annual wages before and after education
d) Comparison of wages to family-supporting wage
e) Employer satisfaction
f) Retention in employment
g) Completer and leaver satisfaction
10) Do programs have the necessary technology and supplies to effectively teach the curriculum?
a) Industry advisory group assessment
11) Are our programs efficient?
a) ROI: total cost per participant/wages earned annually
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