MEASURING THE INFORMATION SOCIETY
Digital TV
broadcasting trends
TV spread
OF HOUSEHOLDS
HAVE A TV IN THE
72%
A vast majority of households
worldwide have a TV
BILLION
ALMOST
HOUSEHOLDS
MOST GROWTH IN HOUSEHOLDS WITH A TV WAS IN THE DEVELOPING WORLD
ADDED
BETWEEN
2008 AND
2012
THERE WERE MORE
SINCE HOUSEHOLDS WITH
DIGITAL TV THAN
WITH ANALOGUE TV
55%
WITH DIGITAL TV
45%
WITH ANALOGUE
multichannel TV
Increasing competition from
new digital platforms
ONLY
OF HOUSEHOLDS IN
AFRICA HAVE A TV
DIGITAL CABLE FROM 7% TO 14%
A TV
DTT FROM 3% TO 8% OFWITHHOUSEHOLDS
& IPTV FROM 1% TO 4% x4
OF HOUSEHOLDS
WITH A TV HAVE
A PAY-TV
SUBSCRIPTION
2008 2009 2010 2011 2012
DEVELOPING
17% 22% 29% 35% 42%
DEVELOPED
53% 61% 68% 75% 81%
WORLD
30% 36% 43% 49% 55%
COUNTRIES BY
PERCENTAGE
OF HOUSEHOLDS
WITH PAY TV
CABLE AND DTH
SATELLITE
DEVELOPED
COUNTRIES
DEVELOPING
COUNTRIES
2. NORWAY
3. BELGIUM
6. DENMARK
FACE INCREASING
COMPETITION
FROM
7. MALTA
8. SWEDEN
9. UNITED STATES
IPTV SERVICE PROVIDERS
AND DTT CHANNELS
IPTV SUBSCRIPTIONS
AS % OF HOUSEHOLDS
WITH A TV
HONG
KONG
Convergence of broadband
and TV markets
WITH A TV IN 2012
1. NETHERLANDS
4. HONG KONG
(CHINA)
5. KOREA (REP.)
TRADITIONAL MULTICHANNEL
TV PLATFORMS
TV and the
Internet
IPTV
AS % OF HOUSEHOLDS
S
HOUSEHOLD
L TV
WITH DIGITA E
NTAG
AS A PERCE
LDS
OF HOUSEHO
WITH A TV
FEWER HOUSEHOLDS WITH DIGITAL
TV THAN WITH ANALOGUE TV IN
AFRICA, ASIA & PACIFIC AND CIS
x2
BETWEEN 2008 & 2012
53%
OF ALL HOUSEHOLDS
WORLDWIDE HAVE A TV
MORE HOUSEHOLDS WITH DIGITAL
TV THAN WITH ANALOGUE TV IN
THE AMERICAS, ARAB STATES AND EUROPE
Digital technologies are
replacing analogue TV
DEVELOPED
WORLD
BUT 350 MILLION
HOUSEHOLDS IN
DEVELOPING
COUNTRIES
DO NOT
HAVE A TV
WITH AT LEAST ONE TV
digital TV
98%
DEVELOPING
WORLD
OF HOUSEHOLDS
HAVE A TV IN THE
(CHINA)
10. CANADA
OTT
TV
OVER-THE-TOP (OTT)
AUDIOVISUAL
CONTENT PROVIDERS ARE GAINING
MARKET SHARE
WORLD
LEADER
2012
FRANCE
2ND
LEADING
COUNTRY
47
SINGAPORE
35
3RD
LEADING
COUNTRY
STREAMING OTT TV
AND VIDEO
REQUIRES
EXTENSIVE
BROADBAND
CAPACITY