Discrimination
Research Project
Fall 2006 Semester - Digital Bridge Academy
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Discrimination – Presentation Outline
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Executive Summary
Needs Analysis
Solution Description
Solution Criteria
Solution Choice
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Team Members
Eva Lewis
Alondra Hernandez
Dominique Ruiz
Natasha Linderman
Laura Voogel
Steven Diaz
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Executive Summary
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Project Goal
• To collect information and data about:
– Discrimination and how it affects all people in our
community
• To create a proposal that will address:
– More education, Knowledge about Community
Recourses, a better understanding, and more
awareness & acceptance about people and their
differences.
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Research Question # 1
How do the residents of Santa Cruz
County feel about Discrimination?
 What do the residents of Santa Cruz County define as
discrimination?
 What are the most common types of discrimination?
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Research Question # 2
• How Prevalent is discrimination in our
community?
 How often are the residents of Santa Cruz County
Discriminated against?
 What Part of the county has the highest rate of discrimination?
Santa Cruz or Watsonville?
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Research Question # 3
• What are the effects of
discrimination?
• How is the individual affected?
• How is the Community Effected?
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Research Question # 4
• How Can We Effectively Deal With
Discrimination?
• What kind of Help is available?
• What kind of Education is available?
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Responsibilities
• Eva Lewis – Team Leader
• Dom Ruiz - Team Leader
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Responsibilities
• Alondra Hernandez – Need Statement
• Steven Diaz – Need Statement
• Eva Lewis – Need Statement
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Responsibilities
• Laura Voogel – Solution Statement
• Natasha Linderman – Solution Statement
• Dom Ruiz – Solution Statement
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Data Collection
 150 People Surveyed
 19 Were Spanish Survey’s
 52% women and 48% men
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Data Collection
 Surveys distributed to and collected from:
Target Shopping Center Watsonville
The Plaza Watsonville
Watsonville High School
New School Watsonville
Cabrillo College Watsonville
Downtown Santa Cruz
CareerWorks (VESL Office Skills Class)
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The Need
• By
• Eva Lewis
• Alondra Hernandez
• Steven Diaz
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Background
• What educational level have you reached?
 Some High School — 36%
 Some College — 24%
 High School Diploma — 17%
 College Diploma — 11%
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Background
 Ethnicity:
64% Latino
28% White
 Are you attending school?
Yes — 62%
No — 38%
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Background
 Ethnicity:
 64% Latino
 28% White
 Are you attending school?
 Yes — 62%
 No — 38%
• What educational level have you reached?
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


Some High School — 36%
Some College — 24%
High School Diploma — 17%
College Diploma — 11%
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Background
 88% US Citizens
 26% voted in the last election
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Need# 1
More education in the community
about discrimination
 66% Wanted more education on discrimination
 This was repeated various times in all the surveys. The people want to
know what it is and how they can prevent it
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Need # 2
Citizens want more information on community
resources regarding discrimination
 48 % Wanted more Community Resources and to know
where they are located
 Community Recourses are the best way for the people to
learn about their rights and the rights of others. Whether it
be through schools or community new letters or workshops.
 when people experience it they don’t know the type of
resources that are out there for them.
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Need # 3
Survey respondents wanted a better
understanding of discrimination and its effects
on the individual and the community
– 56 % want better understanding
– Realization that most forms of discrimination are based on visual
perception
– people don’t know when they are being discriminated against
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Need # 3
• 38 % don’t know if they have been discriminated
against
• 27 % don’t know if they have discriminated against
anyone
• 42% Don’t know their rights regarding
discrimination
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Need # 4
The need for more acceptance & respect of all
people and their differences.
– 72 % Felt disrespect was the biggest form of
discrimination
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Need # 4
Forms of discrimination:
• 70 % Name Calling
• 68 % Verbal Abuse
• 62% Violence against Others & Stereotyping
• 54% Segregation
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When is the need evident?
• When 54 % of the people surveyed said
they have been discriminated against.
• 87 % Think discrimination has a negative
affect on the community
• When people are naïve about the topic of
Discrimination <A>
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When is the need evident?
• When 21 % said they have committed an act of
Discrimination.
• 27 % were not sure if they have
• When people from different ethnicities or backgrounds
don’t have the same life opportunities as certain
groups. <A>
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When is the need evident?
From birth…our youth is where it starts, when
habits are formed whether they be bad or good.
Discrimination just happens to be a habit that
isn’t easily rid of… and lives on… until we take
steps to stop it.
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Why Does the Need Occur?
Because Society has a distorted sense of
what people must look like in order to be
accepted
The needs are evident when even little kids exclude the
“Fat Kid”, “The Nerd", or just some one they think
(because of example) that they shouldn't play with.
<D>
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Why Does the Need Occur?
These needs occur because we are trained by the
images that we perceive to be right or wrong.
– The way one looks, how one dresses, one’s race, things
that one can see and judge.
– Sometimes it happens out of jealousy and other times
out of loathing.
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Why Does the Need Occur?
 We seem to find something wrong in a person
and think less of them. It’s wrong even though
every one does it.
Because people don’t know much about
discrimination
Out of ignorance
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Why Does the Need Occur?
• 21 % of people have been discriminated against
often
• 87 % Think discrimination has a negative
affect on the community.
• 64 % don’t know what community resources
are available to them in the event they have been
discriminated against
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Evidence of problem
• 54 % have experienced an act of discrimination
• 34 % have not experienced an act of
discrimination
• 21 % have been discriminated against often
• 38 % said not often
• 38 % said I don’t know
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Evidence of problem
Who is most affected by Discrimination?
34 % women
30 % teens
19 % Elderly
14 % Children
13 % Men
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all the forms of discrimination you
have experienced?
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•
•
•
•
62%Race
36%Age
35 % Gender Male/female
33 % stereotyping
32 % weight
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Have you ever seen an act of
discrimination?
59% Yes 28% No
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What did you witness?
Housing/income
Anti-Semitism
Violent acts
Verbal harassment
Sexual harassment
Police brutality
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What are the affects of discrimination on yourself and/or others?
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Violence in the community-60%
Violence against others- 58%
Self esteem is affected-51%
Feeling of disconnect from community-49%
Violence against self-41%
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What are the affects of discrimination on yourself and/or others?
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•
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•
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Childhood development - 40%
How friends treat you -40%
Trust compromised - 38%
Relationship with family changes - 36%
Work affected - 35%
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We asked do you feel you need more
education regarding discrimination?
47% Yes
44% No
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What kind of Education
 Public Education
 In Schools< Elementary, Middle
& High school>
 About our rights
 About accepting one another
Education In the work place
 many people don’t know what discrimination really is.<L>
 Many People are afraid to acknowledge its existence.
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Do you think there is Discrimination in
Santa Cruz County?
• 91 % Say Yes
• 7 % say No
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Where is Discrimination most
prevalent?
 59 % say Watsonville
 40 % say Santa Cruz
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What are the consequences of meeting the
need?
 Everybody will get along and respect one another
 Everybody will have the same knowledge about
discrimination
 Everybody will see themselves as equal
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What are the consequences of meeting the
need?
More awareness of not only others but of
ourselves
A better society
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What are the consequences of meeting
the need?
 Better understanding of each other
 Less stereotyping
 Society providing an equal opportunity for all
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What are the consequences of meeting the
need?
 There would be less fighting and less verbal abuse
 A better understanding of the effects of discrimination
 A more Connected community
•
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Consequences of not meeting the need.
More violence in the community
More violence against others
Less individual self-esteem
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Consequences of not meeting the need.
 Less opportunity for connecting with
others
 Limited opportunity for those that are
discriminated against
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Consequences of not meeting the need.
• A child’s sense of self is effected at an
early age
• More violence to one’s self
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What are the core needs?
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Discrimination
The Solution
• Laura Voogel – Solution Statement
• Natasha Linderman – Solution Statement
• Dom Ruiz – Solution Statement
• Eva Lewis
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Solution 1
• Provide workshops on
discrimination to the community
– Weeklong workshops at Elementary , Middle &
High Schools.
– Workshops at Business and in the Community
– What discrimination is and how often it occurs.
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Solution 1
“workshops”
• History of discrimination
• Pamphlets (containing info on community
resources.)
• Foundation course info
– Laws of conversation
– Cycle of value and waste
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Solution 2
• Create public assemblies on
discrimination
Motivational speakers
plaza example
At the beach
Parks
Community centers and events
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Solution 3
• Document and record interactions with
public institutions
– Undercover interactions with employees and
clerks to expose discrimination in businesses and industry
• For example: Cabrillo’s A&R; sales clerks at stores;
clerks at City Hall; county building employees; DMV
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Criteria for Selecting Solution
1. Funding
2. How long it takes to implement
3. Who would be interested & Supportive in the
implementation
4. Number of people effected by the solution
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Criteria for Selecting Solution
5. How we Keep it going
6. How we deal with people opposed
7. How to make it spread
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Criteria Matrix
Criteria
Workshops
Public
assemblies
Q&A
1.
Funding
xxx
x
xx
2.
Time
x
xx
xxx
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Criteria Matrix
Criteria
Who would be
interested &
Supportive
Number of people
effected by
the solution
Workshops
Public
assemblies
Q&A
x
xx
xx
x
xxx
xxx
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Criteria Matrix
Criteria
Workshops
Public
assemblies
Q&A
5.
How we Keep it
going
xx
x
xxx
6.
6.
How
How we
we deal
deal
with
people
with people
opposed
opposed
xxx
xxx
xx
xx
xx
xx
7.
How to make it
spread
xxx
x
xx
18
10
15
Total:
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Chosen Solution
Workshops
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Description of Chosen Solution
• Description 1
• Description 2
• Description X
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Goals of Solution
To educate Children, Teens and Adults about
Discrimination
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Solution Outcomes
 Increase the knowledge of discrimination among
 Students, faculty, staff and adults
 Decrease discrimination in public institutions and
businesses
 Train clerks serving the public
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Solution Objectives
Objective 1: Find Funding and supporters of our
plan
Objective 2: Find and recruit the right people
willing to commit to the long journey of
implementing our solution
Objective 3:
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