Seahawk Identity
System
and
Guidelines
Published by
Cabrillo College
Marketing and Communications Department
Sesnon House, Room 1820
6500 Soquel Drive, Aptos, CA 95003
831-479-5744 (office) • 831-479-5743 (fax)
Seahawk Identity Guidelines ver.08.03.25
Acknowledgements
Seahawk Identity System Team
Coach Bill Garrison
Susan Lonnblad, cHawkShop Manager
Coach Tony Marcopulos
Dale Murray, Director of Athletics
Mary Planding, Director of Marketing & Communications
Coach Josh Thomas
The team extends a special thank you to Susan Lonnblad who initiated the project
and for being so generous with her time and her budget.
Cabrillo College’s Official Seahawk Illustrator
Jon Hastings
Kiwi Bean Studio
http://www.kiwibean.com/
Page 2
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Seahawk Identity Guidelines ver.08.02.14
Seahawk Identity Guidelines
Table of Contents
History of The Seahawk
The New Face of Cabrillo Athletics
Seahawk Identity System
The Elements
Typeface
College Colors
Seahawk Head
The Cabrillo “C”
Seahawk Head with Cabrillo “C”
Seahawk Eyes
Seahawk Caricatures
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Seahawk Identity Guidelines ver.08.03.25
History of the Seahawk Logo
The Seahawk was chosen as Cabrillo College’s official mascot by the first student
council in 1959. The Seahawk is a mythical bird based on the osprey. There have
been several variations of the Seahawk logo over the years, created by various
groups within the college, to serve many different purposes. Some of the more
notable ones are shown below:
Original Seahawk logo (above) and
on banner to the left.
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Clearly the Seahawk is an important and valued part of the college’s identity.
However, because there have been so many variations of the Seahawk, there was
confusion on the part of students, faculty, staff and the community as to which
rendition was the “official” Seahawk resulting in poor identification of the Seahawk
with Cabrillo College.
What is the Cabrillo “C”?
The college’s athletics teams have also used the letter “C” to denote “Cabrillo”. Over
the years, variations of the letter were created and used by the different teams and
also added to the confusion of the identity of the Cabrillo Seahawks particularly
within the community.
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Seahawk Identity Guidelines ver.08.03.25
The New Face of Cabrillo College Athletics
As a part of the Cabrillo College identity system, the Seahawk Identity System plays
a special role in identifying Athletics programs. This manual gives guidelines for
the approved use and reproduction of the Cabrillo College Seahawk Identity
system.
A strong visual identity is based on the correct usage of the Seahawk Identity
System. Consistent use gives Cabrillo and its athletics teams a professional image
that will increase memorability over time.
Non-Athletics Use
Non-athletic Seahawk elements have been created to allow other entities of the
college to have a friendly, collegiate face they may use according to the guidelines
outlined in this manual.
Why do we need an identity system?
The goal of the Cabrillo College and Seahawk Identity Systems is to distinguish all
Cabrillo College print, broadcast, digital and product applications as clearly
recognizable Cabrillo College programs, services and products. When consistently
applied, the elements work together to convey the unique qualities of Cabrillo
College and to create a coherent Cabrillo College image.
Along with the college’s official colors and typefaces, these graphic elements create
awareness, recognition and loyalty in the Cabrillo brand. These marks are the
exclusive property of Cabrillo College, and U.S. law protects their use.
Access to the Seahawk Identity System Elements
All elements must be reproduced from official artwork available through the
Marketing and Communications Department. For silkscreen, embroidery, specialty
items and related uses, be sure to contact them at 831-479-6158. No outside
For more information and assistance
Please contact the Director of Marketing and Communications at 831-479-6158 for
more information and permissions.
Page 6
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Seahawk Identity Guidelines ver.08.02.14
The Cabrillo College Seahawk Identity System
Today, the college has standardized on a Seahawk Identity System as a part of its
overall identity system. The Seahawk Identity System consists of the following
elements and trademarks:
-
Athletics font
College colors
Seahawk head
Cabrillo “C”
Seahawk eyes
Seahawk caricatures
These elements are the only elements that may be used by the college to represent
the Seahawk or the Cabrillo “C”. When using any of the elements in this identity
system, all college entities must follow these guidelines in order to maintain the
integrity and ownership of these trademarks.
Divisions, programs or departments who wish a Seahawk caricature variation must
contact the Marketing and Communications Department to have one created. A
well-known local illustrator, Jon Hastings, creates all Seahawk identity elements.
The Seahawk Identity System elements presented here are complementary to the
Cabrillo College Identity System. Cabrillo’s Director of Athletics and the Director of
Marketing and Communications administer the Seahawk Identity System jointly.
No other version, variation or derivative of the Seahawk Identity System may be
made or used without the written approval of the Director of Athletics and the
Director of Marketing and Communications.
For more information and assistance
Please contact the Director of Marketing and Communications at 831-479-6158 for
more information and permissions.
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Seahawk Identity Guidelines ver.08.03.25
The Elements
Typeface
The official typeface for the Seahawk Identity System is Impact.
Only the Athletics Department may use this typeface in conjunction with Athletics’
activities and events. It may not be used in lieu of the Cabrillo College wordmark or
on official college correspondence.
The Impact font is available in only one weight and is suitable for headline and
signage use only.
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
!@#$%^&*( )_+
Go Seahawks!
Cabrillo Seahawks
A Note About College Letterheads
To maintain consistency and professionalism in all college correspondence,
individual college entities, events, or persona may not design their own letterhead.
The Marketing and Communications Department can, upon request, design an
electronic letterhead in keeping with the college’s identity system for any college
program.
Page 8
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College Colors
The official colors of Cabrillo College are Cabrillo blue, Cabrillo white and Cabrillo
black.
4-color process printing
In a 4-color process layout, the logo must always appear in Cabrillo blue, Cabrillo
white and Cabrillo black.
2-color spot printing
In a 2-color spot layout, the Seahawk head and the Cabrillo “C”, whenever possible
should appear in Cabrillo blue and either Cabrillo white or Cabrillo black.
1-color printing
1-color layouts must always be in either Cabrillo blue or Cabrillo black on a light
background and Cabrillo blue or Cabrillo white on a dark background.
Cabrillo Blue
-
-
-
-
Spot (PMS)
o Coated paper stock
o Uncoated paper stock
PMS 291C
PMS 291U
CYMK
o
o
o
o
45%
14%
0%
0%
(4-color process)
Cyan (C)
Magenta (M)
Yellow (Y)
Black (K)
RGB (Monitor)
o Red (R)
o Green (G)
o Blue (B)
133
187
229
Web Hexadecimal (HTML)
o 85BBE5
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Seahawk Identity Guidelines ver.08.03.25
Cabrillo White
-
-
-
CYMK (4-color process)
o Cyan (C)
o Magenta (M)
o Yellow (Y)
o Black (K)
0%
0%
0%
0%
RGB (Monitor)
o Red (R)
o Green (G)
o Blue (B)
255
255
255
Web Hexadecimal (HTML)
o FFFFFF
Cabrillo Black
-
-
-
-
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Spot (PMS)
o Coated paper stock:
o Uncoated paper stock
PMS 426
CYMK
o
o
o
o
0%
0%
0%
100%
(4-color process)
Cyan (C)
Magenta (M)
Yellow (Y)
Black (K)
RGB (Monitor)
o Red (R)
o Green (G)
o Blue (B)
19
19
19
Web Hexadecimal (HTML)
o 000000
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Seahawk Identity Guidelines ver.08.02.14
Usage Guidelines
Usage guidelines have been established to assure that the various elements of the
Seahawk Identity System are used correctly and that the Seahawk’s identity
succeeds. Following these guidelines builds brand equity and establishes a
recognizable image for Cabrillo’s Athletics Program.
The Seahawk Head
The Seahawk head was designed to exude ferocity and strength in keeping with
the competitive attitude of our winning athletics teams. There are two different
versions of the Seahawk Head—the Athletics Seahawk and the College Seahawk.
Only the Athletics Department may use the Athletics Seahawk Head according to
the guidelines outlined in this manual. No other college department, division,
program or entity may use this logo. The Director of Athletics must approve all uses
of the Athletics Seahawk Head.
Any Cabrillo department, division, program or service may use the College Seahawk
(Seahawk head without feathers) by following the guidelines outlined in this
document. All uses must be pre-approved by the Director of Marketing and
Communications prior to publication in any form.
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Seahawk Identity Guidelines ver.08.03.25
For Athletics Department Use Only
The Athletics Seahawk (For light backgrounds)
The Athletics Seahawk (For dark backgrounds)
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Non-Athletics Use
The College Seahawk (For light backgrounds)
The College Seahawk (For dark backgrounds)
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Seahawk Identity Guidelines ver.08.03.25
Placement
Stage the Seahawk head with a minimum distance of ½” from the top of the
feather, the bottom of the neck, the furthest point from the beak and the upper
part of the neck, all the way around, away from any other active elements in the
layout and at least 3/8” from the page’s or item’s edges.
3/8”
3/8”
3/8”
3/8”
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Size
The minimum size of proportionate reproduction of the Seahawk head is 1” high
from the bottom of the neck to the top of the feather on the top of the head.
1”
Reverse Usage
Reverse usage of the Seahawk is not permitted.
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Seahawk Identity Guidelines ver.08.03.25
For Athletics Use Only
The Cabrillo “C”
In addition to the Seahawk head, the Cabrillo “C” is used to represent the
Cabrillo College Seahawks on team uniforms and merchandising items
such as clothing, banners, key chains, etc. No other college division,
department, program or entity may use the Cabrillo “C”. All uses of the
Cabrillo “C” must be approved by the Director of Athletics.
The Cabrillo “C” is not allowed on official college correspondence or
documents in lieu of the Cabrillo College logo.
There are three variations of the Cabrillo “C” that have been designed for
different applications.
A. Cabrillo “C” white outline
(For dark backgrounds only)
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B. Cabrillo “C” black outline
For light backgrounds only
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C. Cabrillo “C” white & black outline
Alternative option for light backgrounds
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Seahawk Identity Guidelines ver.08.03.25
Placement
The Cabrillo “C” must be placed with a minimum ½” margin from the top and
bottom of the “C” as well as from the top feather on the left and the edge of the
“C” on the right in the layout and at least 3/8” from the page’s or item’s edges.
3/8”
½”
3/8”
½”
½”
”
3/8”
½”
3/8”
Example of Cabrillo “C” white outline
Size
The minimum size of proportionate reproduction of the Cabrillo “C” is 1” high from
the top of the “C” to the bottom of the “C” and 1 3/8” from the top of the left
feather’s edge to the right of the “C”.
Reverse Usage
Reverse usage of the Cabrillo “C” is not permitted.
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Seahawk Identity Guidelines ver.08.02.14
Seahawk Head with the Cabrillo “C”
There are only two combinations of the Seahawk Head and Cabrillo “C” that are
allowed:
Seahawk with Cabrillo “C” white outline Seahawk with Cabrillo “C” black outline
For use on dark backgrounds
For use on light backgrounds
Placement
Placement requirements are identical to the Cabrillo “C” placement requirements.
The combined Seahawk Head with Cabrillo “C” must be placed with a minimum ½”
margin from the top and bottom of the “C” as well as from the top feather on the
left and the edge of the “C” on the right in the layout and at least 3/8” from the
page’s or item’s edges.
3/8”
½”
3/8”
½”
½”
3/8”
½”
3/8”
Example of Seahawk with Cabrillo “C” with white outline
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Seahawk Identity Guidelines ver.08.03.25
Size
The minimum size of proportionate reproduction of the Seahawk Head with the
Cabrillo “C” is 1” high from the top of the “C” to the bottom of the “C” and 1 3/8”
from the top of the left feather’s edge to the right of the “C”.
1 3/8”
1“
1“
1 3/8”
Reverse Placement
Reverse placement of the Seahawk and Cabrillo “C” is not permitted.
Page 20
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