Broadband for “Smart”
Development
The Fishing with 3G Nets
Project
Francisco Giacomini Soares, Sr. Director, Government Affairs
Rio de Janeiro, June 19th 2012.
Mobile Technology: World’s Most Ubiquitous Platform
More people have access to cell phones than drinking water, electricity or a toothbrush.
Mobile devices to overtake worldwide population by end of 2012
Source: Institution of Engineering and Technology, 2011
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Mobile Connectivity is Important
+1.38%
GDP PER CAPITA
0.81%
+
GDP PER CAPITA
VOICE
BROADBAND INTERNET
IMPACT OF 10% PENETRATION GROWTH IN DEVELOPING COUNTRIES
Source: World Bank Information and Communications for Development 2009: Extending Reach and Increasing Impact
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Bridging the Digital Divide
Our Wireless Reach Initiative Reaches Out to Underserved People & Communities
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Santa Cruz Cabrália, Bahia, Brazil
www.pescandocomredes3g.com.br
Project Partners
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Initial Assessment of the Location
Challenges
Advantages
Over-fishing impacting the
fishery production
3G coverage
Decreasing capital
Growing regional and
local business
Lack of investments
Favorable natural
conditions
Lack of infrastructure
Poor working conditions
Lack of alternatives to
sustainable fishing
Attractive area for tourism
– Market Integration
Strong interest from the
local community
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Project Overview
SUSTAINABLE
SOCIAL
ENVIRONMENTAL
ECONOMICAL
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MIDDLEMEN
MARKET
PROCESSING
UNIT
FISHERMEN
(Boats)
TELECENTER
Fair
TOURISM TRADE
Ethical
Solidary
(Hotels, Inns, Restaurants,
Resorts, Beach Stores)
Mobile Apps
For Fishing, Oysters, Weather and Sales
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Beneficiaries
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Results of Phase I
Pros
Cons
Implementation of
a new work activity
Community
Mindset
New income
opportunities
Environment
conditions for
oyster cultivation
Environmental
Awareness
Digital Inclusion
Need to expand
the physical
structure
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Main Objectives for Next Phases
Strenghten the sustainability plan for the the activies developed
Massification and expansion of the use of the apps
Implement an oyster purifier and sales through the restaurants
Implement new technologies, such as the use of tablets, augmented
reality and naval safety through the use of GPS tracking system
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Broadband Apps Impact to the
Community
Facilitated by the use of applications and services supported by 3G technology, our Wireless
Reach programs have created solutions for the sustainable development of local fishing
communities that result in the integration of traditional knowledge and practices of local fishers
with advanced technology.
Mobile communications can play a critical role in promoting the development of rural
economies and in ensuring that people living in rural locations have access to information that
can increase their incomes, assist the well being of their families and provide opportunities to
better educate their children.
The community had a qualitative perception of the improvement of their quality of life with the
project and showed commitment.
Sustainable development also increased the community´s average income.
Broadband improves the standard of living in metropolitan areas as well as in isolated
communities.
The transition the newer technologies such as 3G and 4G are an opportunity to bridge the
digital divide in Brazil and in the region.