Professional Learning Find (PLFind)
A database of professional learning opportunities.
BRAND
GUIDELINES
Contents
3
Our logo
4
Logo size
5
Clear space
6
Colour palette
7
Typography
8
Brand device (magnifying glass)
9
Restrictions
10
Application - print
11
Application - digital
12
Contact
Our logo
How we look
These guidelines describe the basic rules of designing with/ reproducing
the PLFind brand.
In order to get the maximum benefit from these guidelines, they must
be used consistently, as even small variations will undermine the impact
of the PLFind identity.
Things to remember
Always refer to PLFind in full.
When using the brand name on printed or digital materials, please
always write it in Title Case.
Use the brand device (magnifying glass) as a background component on
printed materials ONLY as described in these guidelines. Never use the
device on any other brands’ printed or digital materials.
3
Logo size
Minimum size
Legibility of the logo is very important. Minimum widths, when adhered
to, ensure the logo is being fully optimized for use on screen and in
print. The sizes below do not include clear space. Please ensure you add
this proportionally. Our recommended minimum sizes:
On print materials
The minimum size on printed
materials is 47 mm wide at a
minimum resolution of 300dpi.
47 mm
On digital media
The minimum size on digital
screens is 134 px wide at a resolution of 72dpi.
134 px
4
Clear space
Give it plenty of breathing space
Minimum clear space ensures correct presentation of the logo. It frames
and defines our logo from other elements such as headlines, text,
imagery and outside edges of printed materials and digital space.
The size of the ‘S’ inside the large ‘e’ of the Education Scotland logo
is used to define the minimum clear space around the logo as shown
below:
5
Colour palette
Primary colour
The PLFind colour palette has been created to reflect the spirit of our brand. The main
colour of our brand is a medium grey.
RGB
R = 95
G = 96
B = 98
CYMK
C=0
Y=0
M = 50
K = 77
Pantone
425 C
RGB
R=0
G=0
B=0
CYMK
C = 100
Y = 100
M = 100
K = 100
Pantone
Black C
RGB
R = 255
G = 255
B = 255
CYMK
C=0
Y=0
M=0
K=0
Pantone
White
Hexidecimal Reference
#5F6062
Hexidecimal Reference
#000000
Hexidecimal Reference
#FFFFFF
6
Typography
Gandhi Sans
The main brand font as used in the logo is Gandhi Sans in various weights:
Aa
ABCDEFGHIJKLMNOPQRSTUVWXZY!£?1234
abcdefghijklmnopqrstuvwxzy!£?1234
ABCDEFGHIJKLMNOPQRSTUVWXZY!£?1234
abcdefghijklmnopqrstuvwxzy!£?1234
ABCDEFGHIJKLMNOPQRSTUVWXZY!£?1234
abcdefghijklmnopqrstuvwxzy!£?1234
ABCDEFGHIJKLMNOPQRSTUVWXZY!£?1234
abcdefghijklmnopqrstuvwxzy!£?1234
When applying online, please restrict the brand font to headings and use
Verdana for the body copy.
7
Restrictions
Logo
No skewing or
stretching:
No colour changes - use primary
colour only:
No stylising or effects:
Education Scotland Logo
Do not change the colour of the Education Scotland logo or remove any
components of the logo itself under any circumstances:
9
Application - print
Our materials
Below are examples of how the brand can be applied to printed materials.
PLF ind
Your Address
123 Office Block
Glasgow
G1 1PD
A database of
professional
learning
opportunities.
T: 0141 352 4242
E: name@educationscotland.gov.uk
www.educationscotland.gov.uk
Contrary to popular belief, Lorem Ipsum is not simply random text.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature
from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in
Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through
the cites of the word in classical literature, discovered the undoubtable source.
Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of
Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the
Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin
literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at HampdenSydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum
passage, and going through the cites of the word in classical literature, discovered the undoubtable source.
Name McName
Job Title
Professional Learning Opportunities
T: 0141 352 4242 E: name@educationscotland.gov.uk
www.educationscotland.gov.uk
Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of
Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the
Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.
The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32
and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form,
accompanied by English versions from the 1914 translation by H. Rackham.
The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32
and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form,
accompanied by English versions from the 1914 translation by H. Rackham.
Yours Sincerly,
Name McName
Name McName
Job Title
When using other
brands’ materials,
please use our colour,
sizing and spacing
guidelines to ensure our
brand is consistent and
representing PLFind to
the best of its ability.
10
Application - digital
Your website
Below is an example of how the brand can be applied to the website.
When applying the logo to other brands’ digital resources, please ensure
you apply our colour, sizing and spacing guidelines to ensure our brand
is fully optimised.
11
Thank you.
Thank you for taking the time to read our guidelines.
For any additional information or enquiries, please contact
us at: plfind@educationscotland.gov.uk or call 0141 282 5064