Combating Counterfeit and
Substandard ICT Devices
17-18 November 2014
Geneva
Technology Debate, Part 2:
ICT Industry Perspectives and AntiCounterfeit/Substandard Technologies and Systems
Glenn Jones
ICC – BASCAP
&
HP Global Anti-Counterfeiting Program
Geneva, Switzerland, 17-18 November 2014
• Connect across industry sectors
• Pool resources
• Amplify business voice
• Establish issues as public policy
priority
• Push for allocation of resources,
high standards and stronger
enforcement
• Improve awareness
Geneva, Switzerland, 17-18 November 2014
Geneva, Switzerland, 17-18 November 2014
Magnitude of the IPR Problem
• Total global economic value of counterfeit and pirated
products is estimated to reach $1.77 trillion by the
end of 2015.
• International trade, including goods passing through
FTZ, accounts for more than half of counterfeiting
and piracy or $960 billion.
• Counterfeiting and piracy are estimated to cost G20
governments and consumers over $125 billion every
year.
• Approximately 2.5 million jobs have been destroyed
by counterfeiting and piracy.
Geneva, Switzerland, 17-18 November 2014
Risks and Dangers of Counterfeits
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No longer just fake luxury goods.
Counterfeit medicine in Europe is worth an estimated
€10.5 billion a year.
The World Health Organization (WHO) estimates 10% of
all drugs counterfeit, over 30% in developing countries.
Counterfeit electrical goods in legitimate stores.
Perfume, cosmetics and body care products.
Fake tobacco, alcohol and food products.
• Low quality; potentially dangerous
materials/ingredients.
Vehicle and other spare parts.
Military components – missile guidance systems, aircraft,
weapons, etc.
Geneva, Switzerland, 17-18 November 2014
Counterfeiting and Piracy: a
lucrative market for organized
crime
The emergence of organized IP crime
Factors contribute to organized crime’s entry into IP
crime:
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Profit vs. risk
Often modest legal penalties
Lax enforcement of IP crime
The transnational nature of IP crime
Geneva, Switzerland, 17-18 November 2014
Information – Knowledge –
Advocacy
Reports on:
• IP Guidelines for Business
• Consumer Attitudes and Perceptions on Counterfeiting and
Piracy
• IP: Powerhouse for Innovation and Economic Growth
• Impact of Counterfeiting on Governments and Consumers
Geneva, Switzerland, 17-18 November 2014
Information – Knowledge –
Advocacy
Controlling the Zone:
Balancing facilitation and
control to combat illicit trade
in the world’s Free Trade
Zones
Geneva, Switzerland, 17-18 November 2014
Confiscation of the Proceeds
of IP Crime:
a modern tool for deterring
counterfeiting and piracy
Country and Regional Initiatives
Kenya
Ukraine
Geneva, Switzerland, 17-18 November 2014
Turkey
India
Russia
Public Awareness
“Fakes
•
Cost More, I Buy Real”
Global awareness campaign
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Helps consumers understand the real health
and safety risks associated with counterfeit
goods
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Offers ways for consumers to consciously take
steps away from purchasing these goods
• Available in 26
languages
• Being used in Belgium,
France, Germany,
Italy, Kenya, the
Philippines and Turkey
Geneva, Switzerland, 17-18 November 2014
Albanian
French
Turkish
Geneva, Switzerland, 17-18 November 2014
Arabic
Ukrainian
Spanish
Technology Debate, Part 2:
ICT industry perspectives and anticounterfeit/substandard
technologies and systems
Panelists:
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Mr.
Mr.
Mr.
Mr.
Zhou Jian – MIIT China
Martin Bernhardt – Sanofi/IFPMA
Yves Jobin – SGS
Keith Mainwaring – Ukrainian NIS
Geneva, Switzerland, 17-18 November 2014