Regional Meeting for Central and Eastern Europe organized by International “eAccessibility in Television Broadcasting in Central and Eastern Europe” (HRT Academy, Zagreb, Croatia) – 3-4 December 2013) Audio Description and Audio Subtitles Pilar Orero, Universitat Autònoma de Barcelona Pilar.Orero@uab.cat Zagreb, Croatia, 4 December 2013 Languages Monolingual countries Bilingual countries Large languages Small languages Zagreb, Croatia, 4 December 2013 2 Dubbing/Subtitling/Voice-over Zagreb, Croatia, 4 December 2013 3 In Europe Zagreb, Croatia, 4 December 2013 4 Languages and solutions Subtitling Dubbing Voice-over English Zagreb, Croatia, 4 December 2013 Subtitling SDH Audio Description Audio subtitling Clean audio Slow reproduction 5 Costs Traditional workflow vs accessibility as part of the production Use of technologies Sharing and translating Time may be saved by a rational workflow Zagreb, Croatia, 4 December 2013 6 Time Real life accessibility SDH has now become an issue of quality Zagreb, Croatia, 4 December 2013 7 Quantity vs Quality First is the issue of quantity Then the issue of quality It is important to understand the process and the technology before lobbying for 100% quantity Zagreb, Croatia, 4 December 2013 8 Conclusions and Recommendations Different traditions Different language size Different policies Different working flows Plenty of technologies to come to the rescue Quantity vs quality? Zagreb, Croatia, 4 December 2013 9 Conclusions and Recommendations Understand different working flows Use and adapt existing technologies Share and translate contents Understand different qualities Raise awareness Zagreb, Croatia, 4 December 2013 10 Approaches Accessibility Accessibility Accessibility Accessibility Accessibility Accessibility Zagreb, Croatia, 4 December 2013 as a costly burden as a language policy as a positive identity marker as a shared public/private as a business opportunity for a EU project 11 Thank you Pilar.Orero@uab.cat Universitat Autònoma de Barcelona, Spain Zagreb, Croatia, 4 December 2013 12