Operationalize Policy with Marketing
Reach, Transparency and Trust
03.02.2012
Private & Confidential, Growth & Emerging Markets, LLC 2012
Thursday, March 1, 2012
Messaging is impossible to standardize
Cost structures, technical complexity and opaque value chains cause confusion
&
Global
Fragmentation
U
N
I
T
Rigid
Misalignment
E D
Business Rules
Translate
SOAP - HTTPS SOAP to SMPP
SMPP
Interoperability
Private & Confidential, Growth & Emerging Markets, LLC
Thursday, March 1, 2012
2
Realize standards & achieve opportunities with simplicity
Harmonize messaging protocols to provide local flavors to a global solution
SMPP
250+
Carriers
140
Markets
U
N
I
T
SMPP
4 Billion
Subs
HTTPS
700
Million
Subs
E D
Business Rules
SOAP + HTTPS + SMPP
Private & Confidential, Growth & Emerging Markets, LLC
Thursday, March 1, 2012
3
Capabilities address each market use case
Brands connect with subscribers, local businesses and analyze activity
U
N
I
T
E D
Subscriber
Audience Management
Stores
Shopper Management
Status
Analytics
Broadcasts & Alerts
Voting, Polling & Trivia
Contests & Competition
Offers & Sales
Coupons & Rewards
Mobile Statement Credits
Product Activity
Subscriber Activity
Acquisition Activity
Private & Confidential, Growth & Emerging Markets, LLC
Thursday, March 1, 2012
4
Flexible architecture enables global scalability
Operator
User Interfaces
Subscriber
SMPP
Operator
HTTP / HTTPS
Mobile
Messaging
Operator
Gateways
BBM
Connector
Operator
HTTP / HTTPS
Skype
Router
SOAP
3rd Party
APIs
Skype
Traffic
Message
Engine
User
Management
U
Campaign
N Host
I T
E D
Message
Work Flow
Status
Service Modules
Crediting
Service
Credits
Partner
WCF
HTTP
HTTPS
Coupon
Service
Point of Sale
Coupons
WCF
HTTP
HTTPS
Private & Confidential, Growth & Emerging Markets, LLC
Thursday, March 1, 2012
Message
Store
Points
WCF
Profile
Management
Mobile
Traffic
BBM
Traffic
HTTP / HTTPS
Stores
Data
Points
Service
Crediting
Brand
Databases
Rewards
Partner
5
A new, global standard for mobile messaging
Brands can have direct connections to consumers in any of 140 markets
U
N
I
Active Markets
T
E D
In Planning
Private & Confidential, Growth & Emerging Markets, LLC
Thursday, March 1, 2012
6
Carriers and enterprises own their data
Every interaction has explicit permission from point of origin to termination
U
N
Enterprise
Own the audience across all carriers
I
T
E D
Carrier
Own the subscriber across all brands
Private & Confidential, Growth & Emerging Markets, LLC
Thursday, March 1, 2012
7
The Composite Standards of Trust
Economics, Technology and Policy
Economics
Technology
->
Brands
Save money up
to 40%
Carrier
Incrementally
profit up to 30%
U
TPS
Phase 1
N I T E D
+20,000
Policy
->
SLA
Carrier Grade
Brands own
the audience
Architecture
Enterprise
Approved
Carriers own
the subscribers
Private & Confidential, Growth & Emerging Markets, LLC
Thursday, March 1, 2012
Explicit opt-in
8