U.S. Electronic Systems Contractors optimistic about business
prospects in 2010
Seventy-five percent expect sales to improve in 2010
On average, U.S. home systems integrators, who have had revenues fall for the past two years, expect
sales to pick up by more than 9% in 2010 over 2009, according to Home Systems:Channel and
Consumer Monitor.
This report includes results of a fourth-quarter 2009 survey of integrators installing home controls,
entertainment systems, and energy management solutions, conducted as a joint effort from international
research firm Parks Associates and the Custom Electronic Design & Installation Association (CEDIA).
“Many integrators made adjustments in 2009 to compensate for challenging business conditions,” said Bill
Ablondi, director, home systems research, Parks Associates. “Overall sales declined 4% last year, but
one in three integrators reported an increase in business. Many of these firms diversified their offerings,
focused on retrofit and upgrade opportunities, hired more sales staff, and enhanced customer support.”
Home Systems: Channel and Consumer Monitor reports that integrators continue to generate two-thirds
of their revenue from A/V systems but many integrators plan to diversity in 2010 by adding lighting
controls and solar panels to their 2010 offerings. Approximately 40% of integrators plan to begin installing
photovoltaic solar panels, and another 38% are seeking more information on this product category to
determine its viability. In addition, the trend toward more retrofit projects, which accounted for 63% of
2009 revenues, will continue.
“CEDIA is diligently researching and developing education content to help our members understand and
benefit from new business opportunities, including sustainable lifestyle systems, retrofit, and 3D
technology, to name a few,” said Utz Baldwin, CEO, CEDIA. “Currently, information is readily available to
members and non-members through CEDIA’s Power Hour Webinar Series, which focus on specific
business opportunities and strategies each month.”
For more information on Home Systems: Channel and Consumer Monitor, contact
sales@parksassociates.com, 972-490-1113, or visit http://www.parksassociates.com.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in
emerging consumer technology products and services. Founded in 1986, Parks Associates creates
research capital for companies ranging from Fortune 500 to small start-ups through market reports,
primary studies, consumer research, custom research, workshops, executive conferences, and annual
service subscriptions. Each year, Parks Associates hosts executive thought leadership conferences
CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and
CONNECTIONS™ Europe. Parks Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com | http://www.connectionsconference.com |
http://www.connectionseurope.com | http://www.connectionsindustryinsights.com
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About CEDIA
CEDIA is an international trade association of companies that specialize in designing and installing
electronic systems for the home. The association was founded in September 1989 and has more than
3,500 member companies worldwide. CEDIA Members are established and insured businesses with bona
fide qualifications and experience in this specialized field. For more information on CEDIA, visit the
association’s Website at www.cedia.org.