Report by DTZ for
North Norfolk District Council:
Retail and Commercial Leisure
Study 2005
Volume 3
May 2005
DTZ
One Curzon Street
LONDON W1A 5PZ
0207 643 6167
www.dtz.com
Appendices
1.
Centre Survey: Full Tabulations
2.
Household Survey: Full Tabulations
Appendix 1
Centre Survey: Full Tabulations
RESEARCH TABULATIONS
NORTH NORFOLK,
SHOPPER SURVEY
Prepared for
DTZ Pieda Consulting
September 2004
Contents
1. Background
2. Objective
3. Methodology
• Questionnaire
• Sample Reliability
4. Tabulations
1. Background
Q2a Marketing & Research have been commissioned by DTZ Pieda Consulting to
undertake a street survey in eight town centres in North Norfolk;
•
Cromer, Fakenham, Holt, North Walsham, Sheringham, Wells Next The Sea,
Stalham and Hoveton.
2. Objective
The main objective of the shopper research can be summarised as:
•
To establish responses to a wide range of questions relating to the town centre and
other regularly visited town centres e.g. main reasons for visiting, frequency of
visit, mode of travel, main attraction of the town centres.
3. Methodology
A total of 670 face to face interviews were conducted between Monday 23rd August and
Thursday 9th September 2004. The interviews were conducted at specific locations within
the eight town centres (see table below). The interviews were conducted during main
trading hours. A random sample of visitors/shoppers was interviewed, achieving a mix of
demographics.
Interview Locations
Cromer
Church St
West St/Church St
Garden St
Fakenham
Bridge St
Market Place
Norwich St
Holt
High St/Market Place
Albert St
Sheringham
Market Place
(Bakers and Larners)
Market St/
Mitre Tavern Yard
High St
Market Place
(HSBC/Stead & Simpson)
Junction, next to Little Theatre
Market Place
(Woolworths/Tatters)
Station Rd
Wells Next The Sea
Staith St (north)
Staith St (south),
Stalham
High St (Somerfield)
Hoveton
Stalham Rd (Roysopposite McDonalds)
North Walsham
STRICTLY CONFIDENTIAL
Q2a Marketing & Research, 80 Trafalgar Road, Southport, PR8 2NJ
Tel: 01704 569200
Fax: 01704 569342
FINAL
Job No. 2099/36
NORTH NORFOLK STREET SURVEY
INTRODUCTION
Good morning/afternoon my name is ……. from Q2A Marketing & Research. We are conducting some
research in the area today, investigating what people think of this Town Centre. Do you have a few
minutes to spare to answer some questions?
Q1
What is the MAIN reason you are visiting (…. Name of Town…) today?
CIRCLE ONE CODE ONLY - DO NOT PROMPT
Shopping for;
Other Reasons;
Food only – top up shopping
The Market
1
15 Tourism e.g. holiday/day trip
Food only – main food shop
To visit bank/financial services 16 Window shopping
2
Both food and non food items
To visit post office
3
17 To have a walk/stroll around
Clothing/footwear items
To visit hairdressers/beauty
4
18 Healthcare e.g.
salon
doctor/hospital/dentist/optician
Furniture/carpets/textiles
To visit library
5
19 Amusement Arcades
Chemist goods
To meet friends/socialise
6
20 To visit DSS/Job Centre
Books/papers/magazines
To go to the cinema
7
21 Council Offices
Gifts / Souvenirs
To go to the theatre
8
22 Place of Worship
Jewellery
To go to the Leisure Centre
9
23 Work/business reasons
Small electrical goods e.g. TV, 10 To visit pub/wine bar
24 College
kettle, toaster etc
Larger electrical goods e.g.
11 To visit a restaurant/café
25 Passing through
washing machines, fridge, etc
Other ‘bulky’ goods
12 Fast Food e.g. McDonalds, fish 26
& chips
DIY/hardware
27
13 Other Takeaway Food e.g.
sandwich shop
Recreational/leisure goods
14 To go to gym/health centre
28
Other, please write in_______________________________________________________
Is there also ANOTHER reason you are visiting (…. Name of Town…) today?
CIRCLE ONE CODE ONLY - DO NOT PROMPT
Shopping for;
Other Reasons;
Food only – top up shopping
The Market
1
15 Tourism e.g. holiday/day trip
Food only – main food shop
To visit bank/financial services 16 Window shopping
2
Both food and non food items
To visit post office
3
17 To have a walk/stroll around
Clothing/footwear items
To visit hairdressers/beauty
4
18 Healthcare e.g.
salon
doctor/hospital/dentist/optician
Furniture/carpets/textiles
To visit library
5
19 Amusement Arcades
Chemist goods
To meet friends/socialise
6
20 To visit DSS/Job Centre
Books/papers/magazines
To go to the cinema
7
21 Council Offices
Gifts / Souvenirs
To go to the theatre
8
22 Place of Worship
Jewellery
To go to the Leisure Centre
9
23 Work/business reasons
Small electrical goods e.g. TV, 10 To visit pub/wine bar
24 College
kettle, toaster etc
Larger electrical goods e.g.
11 To visit a restaurant/café
25 Passing through
washing machines, fridge, etc
Other ‘bulky’ goods
12 Fast Food e.g. McDonalds, fish 26 No other reason
& chips
DIY/hardware
27
13 Other Takeaway Food e.g.
sandwich shop
Recreational/leisure goods
14 To go to gym/health centre
28
Other, please write in_______________________________________________________
29
30
31
32
33
34
35
36
37
38
39
Q2
29
30
31
32
33
34
35
36
37
38
39
40
Q3
How did you travel here today?
ONE ANSWER ONLY, RECORD MAIN MODE
Drive self in car/van
Bicycle
1 Train
4
7
Passenger in car/van 2 Taxi
Motorcycle
5
8
Bus
3 Walk
6
Other (please specify) ____________________________________________
Q4
On average, how often do you visit (…. Name of Town…)?
CIRCLE ONE ANSWER ONLY
Everyday
Once every six months
1 Twice a week
5
5 times a week
Once a year
2 Once a week
6
4 times a week
First time visit
3 Once every two weeks
7
3 times a week
Other
4 Once a month
8
If you stop for something to eat / drink here today where will you go?
CIRCLE ONE ANSWER ONLY
Store Café
1 Fast Food Outlet
Store Restaurant
2 Pub
Other Café
3 Bar
Other Restaurant
4 Shopping Centre Food Court
Tea Room
5 Shopping Centre Cafe
Will not stop
Others, please write in_____________________________________
9
10
11
12
Q5
6
7
8
9
10
11
Q6
In your opinion, what is the MAIN attraction of this Town Centre as a place to
shop/visit?
UNPROMPTED, RECORD ONE RESPONSE
Close to home
1 Free/cheap parking
9 Choice of specialist shops
Close to work
2 High quality shops
10 The market
Easy to get to by bus
3 Nice shopping environment
11 Covered shopping centre
Easy to get to by train
4 Food store
12 Choice of places to eat/drink
Easy to get to by car
5 Choice of clothing/fashion
13 Safe/secure centre
shops
Pedestrianised streets
6 Choice of larger chain stores 14 Place of Worship
Easy to find parking
7 Choice of department stores 15 Don’t know
Easy to park near shops 8 Choice of value/discount
16 Nothing in particular
stores
Other, please note_______________________________________________________
Q7
17
18
19
20
21
22
23
24
In your opinion, what is the MAIN weakness of this Town Centre as a place to shop/visit?
UNPROMPTED, RECORD ONE RESPONSE
Too small
1 Hard to find parking
9 Too expensive to park
17
Lack of quality stores
2 Poor choice of stores
10 Lack of larger stores
18
Hard to get to by bus
3 Poor quality environment
11 No Covered shopping centres 19
Hard to get to by train
4 No large Food store
12 lack of places to eat/drink
20
Hard to get to by car
5 Lack of clothing/fashion
13 Not a safe/secure centre
21
shops
No pedestrianised areas 6 Lack of larger chain stores
14 Lack of specialist Stores
22
Lack of leisure facilities 7 Lack of department stores
15 Don’t know
23
Hard to park near shops 8 Lack of value/discount
16 Nothing in particular
24
stores
Other, please note_______________________________________________________
Q8
How do you think the Town Centre environment / facilities of (…Name of Town) has
changed over the last 5 years?
READ OUT, circle one answer only
Q9
Much Worse
Slightly Worse
About the Same
Slightly Better
Much Better
1
2
3
4
5
Don’t Know
6
What additional types of shops or other facilities (e.g. leisure facilities) would you like to
see here?
CIRCLE ALL RESPONSES –
IF STATE STORE TYPE, (EG SHOE SHOP), ASK FOR NAMED RETAILER
Supermarket/discount food store
Electrical goods shops
Clothes shops/fashion & accessories
1
2
3
Shoe shops
Furniture/ furnishing/carpet shops
Computer shops
DIY and hardware stores
Better choice / range of shops
Sports goods
Larger stores
More discount / value retailers
More High St Names
More Designer shops
More Department stores
4
5
6
7
8
9
10
11
12
13
14
Larger Market
Smaller Market
Other types of food store, incl.
specialist food shops
Toys
Jewellers
Hairdressers
Travel Agents
Healthcare Shops
Books and magazines
More High Quality shops
More variety stores
More parking
Better parking facilities
Cheaper parking
15 Bowling Alley
16 Cinema
17 Ice Rink
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Night Club
Health Club
Bingo
More seating
More/better toilets
Better tourist info.
More open spaces
Don’t know
None
PLEASE SPECIFY NAMED RETAILER_______________________________________
Other, please specify__________________________________________________________
Q 10a Which centre, other than this Town, do you visit most regularly - Once a month or more
- for your non food shopping?
CIRCLE ONE RESPONSE –DO NOT CIRCLE CURRENT LOCATION
North Walsham
Sheringham
Stalham
Great Yarmouth
Lowestoft
Cromer
Wells Next The Sea
Norwich
Aylsham
Wroxham
None – Go to Q11
Other (Please specify)_________________________________________________
1
2
3
4
5
Fakenham
Holt
Hoveton
Swaffham
Kings Lynn
6
7
8
9
10
11
12
13
14
15
16
Q10b How often do you visit (town named in Q10a)
CIRCLE ONE ANSWER ONLY
Everyday
5 times a week
4 times a week
1
2
3
3 times a week
Twice a week
Once a week
4
5
6
Once every two weeks
Once a month
7
8
32
33
34
35
36
37
38
39
40
ASK ALL - CLASSIFICATION DETAILS
So that we can put your answers into context, and to make sure we are speaking to a representative
cross section of people, I would like to ask you a few questions for classification purposes.
Q11 What is the occupation of the chief income earner in your household?
Occupation/job description _____________________________________________
IF RETIRED - Company pension? – ask previous occupation, write in above
Q12
Now assess social grade – If only State Pension, code 6 below
A
B
C1
C2
1
2
3
4
D
E1 Retired/State
E2 Unemployed
Refused
5
6
7
8
Q13 Which age range do you fall in:
16 – 24
25 - 34
35 – 44
45 - 54
1
2
3
4
55 – 64
65 +
5
6
*INTERVEWER PLEASE NOTE Q14 IS VITAL FOR ANALYSIS
Q14
And what is your postcode at home. Please enter below ‘/’ indicates where space falls.
PLEASE WRITE IN CAREFULLY
Finally, in order to comply with the Market Research Society Code of Conduct you may get a
phone call just to check that this interview was completed. Could I just take your name and
telephone number.
Name
Telephone Number
If respondent refuses to give their telephone number, please note their address.
CLOSE INTERVIEW - THANK RESPONDENT
CODE Sex
Female
1
Male
2
Location of Interview – please circle
Cromer
Fakenham
Holt
North Walsham
Sheringham
Wells Next The Sea
Stalham
Hoveton
Church St
Bridge St
Market Place
(Bakers and Larners)
Market St/
Mitre Tavern Yard
High St
Staith St (north)
High St (Somerfield)
Stalham Rd (Roysopposite McDonalds)
A
A
A
West St/Church St
Market Place
High St/Market Place
B
B
B
Garden St
Norwich St
Albert St
C
C
C
A
Market Place
(HSBC/Stead & Simpson)
Junction, next to Little Theatre
Staith St (south),
B
Market Place
(Woolworths/Tatters)
Station Rd
C
A
A
A
A
B
B
C
INTERVIEWER’S DECLARATION
I declare that this interview was conducted in accordance with your instructions and within the code of
conduct of the Market Research Society.
Interviewer Name
Date
Sampling Reliability
All survey samples vary slightly in their accuracy of representation of the population
from which the sample is taken. Therefore, if we are to gauge the extent to which the
survey represents the populations’ view, it is necessary to calculate the standard error
(s.e.) of the sample taken from the population in order to assess the precision of any
derived statistics.
Percentages
The standard error on %’s, is calculated on the % response. The further away from
50% the figure is the lower the standard error.
The figure is calculated using the following formula: s.e. (%)
=
p% x q%
n
where
p
q
n
= % sample value
= (100% - p%)
= sample size
Confidence Intervals
Using these s.e. calculations, these can then be applied to calculate confidence
intervals to determine the precision of the arithmetic mean or percentage from the
sample selected.
With 95% confidence limit, the mean or % will fall within the following intervals:
± 1.96 x s.e.
e.g.
Telephone survey, sample 1000
1.
% of shoppers who stop for a drink or snack = 59%
s.e. (%)
=
p% x q%
n
=1.56
Confidence intervals = ± 1.96 x 1.56 = ±3.06
i.e.
we can be 95% confident that the 59% of respondents in the survey sample who
stop for a drink represent between 55.9% and 62.1% of the entire population of
the catchment area during the period of the survey.
CONFIDENCE LIMITS (Using a 95% Confidence Limit)
2% or 98% 5% or
95%
Sample Size
400
500
1500
1.37
1.23
0.71
8% or
92%
2.14
1.91
1.10
10% or
90%
2.66
2.38
1.37
2.94
2.63
1.52
15% or
85%
3.50
3.13
1.81
25% or
75%
4.24
3.80
2.19
30% or
70%
4.49
4.02
2.32
35% or
65%
4.67
4.18
2.41
40% or
60%
4.80
4.29
2.48
45% or
55%
4.88
4.36
2.52
Use the top lines of the table to identify the percent affirmative replies and trace down
the column to the figure that is in the row of the sample size that the percentile is
taken. You can be “reasonably sure” (i.e. 95% certain) of the accuracy within plus
or minus of that figure.
For example, with a sample of 1500 and a percent affirmation of 10%, you may be
“reasonably sure” that the actual (population) figure would fall within plus or minus
1.5 points of 10% - i.e. between 8.5% to 11.5%
50%
4.90
4.38
2.53
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:1
Q1. Main reason for visiting North Norfolk today? by Z3. Centre
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
105
106
N.
Wells Next
The Sea Stalham Hoveton
Holt Walsham Sheringham
73
106
70
70
70
70
Q1. Main reason for
visiting North
Norfolk today?
Shopping for food
only - top up
shopping
57
8.5%
4
3.8%
9
8.5%
5
6.8%
13
12.3%
1
1.4%
5
7.1%
17
24.3%
3
4.3%
Shopping for food
only - m ain food
shop
24
3.6%
2
1.9%
3
2.8%
4
5.5%
7
6.6%
2
2.9%
1
1.4%
1
1.4%
4
5.7%
Shopping for both
food and non food
item s
57
8.5%
15
14.3%
2
1.9%
2
2.7%
10
9.4%
14
20.0%
-
4
5.7%
10
14.3%
Shopping for
clothing/footw ear
item s
15
2.2%
2
1.9%
2
1.9%
3
4.1%
2
1.9%
2
2.9%
1
1.4%
1
1.4%
2
2.9%
Shopping for furniture/carpets/textiles
5
0.7%
-
-
2
2.7%
2
1.9%
-
-
-
1
1.4%
Shopping for
Chem ist goods
25
3.7%
12
11.4%
3
2.8%
1
1.4%
3
2.8%
1
1.4%
1
1.4%
1
1.4%
3
4.3%
Shopping for books/papers/m agazines
10
1.5%
3
2.9%
1
0.9%
-
5
4.7%
-
-
1
1.4%
-
Shopping for
gifts/souvenirs
6
0.9%
2
1.9%
1
0.9%
3
4.1%
-
-
-
-
-
Shopping for
jew ellery
2
0.3%
-
-
1
1.4%
-
-
-
1
1.4%
-
Shopping for sm all
electrical goods e.g.
TV, Kettle, Toaster
etc
4
0.6%
-
2
1.9%
-
1
0.9%
-
-
1
1.4%
-
Shopping for
DIY/hardw are item s
10
1.5%
1
1.0%
1
0.9%
1
1.4%
3
2.8%
-
1
1.4%
2
2.9%
1
1.4%
Shopping for
recreational/leisure
goods
7
1.0%
1
1.0%
1
0.9%
1
1.4%
1
0.9%
-
-
1
1.4%
2
2.9%
To visit the m arket
3
0.4%
1
1.0%
2
1.9%
-
-
-
-
-
-
To visit
bank/financial
services
62
9.3%
2
1.9%
27
25.5%
1
1.4%
9
8.5%
6
8.6%
-
11
15.7%
To visit post office
9
1.3%
1
1.0%
3
2.8%
-
2
1.9%
2
2.9%
-
1
1.4%
-
To visit
hairdressers/beauty
salon
10
1.5%
2
1.9%
2
1.9%
1
1.4%
2
1.9%
-
2
2.9%
1
1.4%
-
To m eet
friends/socialise
26
3.9%
3
2.9%
6
5.7%
4
5.5%
5
4.7%
2
2.9%
3
4.3%
-
3
4.3%
Q2A Marketing & Research
6
8.6%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:2
Q1. Main reason for visiting North Norfolk today? by Z3. Centre
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
105
N.
Wells Next
The Sea Stalham Hoveton
Holt Walsham Sheringham
106
73
106
70
70
70
70
To go to the cinem a
3
0.4%
3
2.9%
-
-
-
-
-
-
-
To go to the theatre
2
0.3%
2
1.9%
-
-
-
-
-
-
-
To visit pub/w ine bar
2
0.3%
-
-
1
1.4%
1
0.9%
-
-
-
-
To visit a
restaurant/cafe
4
0.6%
-
2
1.9%
1
1.4%
-
1
1.4%
-
-
-
To visit Fast Food
e.g. McDonalds, Fish
& Chips
1
0.1%
-
-
-
-
-
1
1.4%
-
-
To visit other
takeaw ay food e.g.
sandw ich shop
1
0.1%
-
-
-
-
-
-
1
1.4%
-
To go to gym /health
centre
2
0.3%
-
-
-
-
2
2.9%
-
-
-
Tourism e.g. 134
holiday/day trip 20.0%
23
21.9%
6
17
5.7% 23.3%
4
3.8%
22
31.4%
36
51.4%
6
8.6%
20
28.6%
Window shopping
11
1.6%
4
3.8%
1
0.9%
4
5.5%
1
0.9%
-
-
1
1.4%
-
To have a w alk/stroll
around
43
6.4%
5
4.8%
8
8
7.5% 11.0%
2
1.9%
2
2.9%
6
8.6%
6
8.6%
6
8.6%
Healthcare e.g. doctor/hospital/dentist/optician
9
1.3%
3
2.9%
-
4
5.5%
1
0.9%
1
1.4%
-
-
-
To visit DSS/Job
Centre
1
0.1%
-
-
-
1
0.9%
-
-
-
-
Council Offices
2
0.3%
-
-
-
2
1.9%
-
-
-
-
Place of Worship
1
0.1%
-
-
-
-
-
-
1
1.4%
-
Work/business
reasons
68
10.1%
8
7.6%
9
8.5%
3
4.1%
College
6
0.9%
-
4
3.8%
-
2
1.9%
-
-
-
-
Passing through
20
3.0%
3
2.9%
4
3.8%
3
4.1%
1
0.9%
2
2.9%
3
4.3%
3
4.3%
1
1.4%
To look at Estate
Agents
5
0.7%
-
1
0.9%
-
2
1.9%
2
2.9%
-
-
-
Art Shopping
4
0.6%
-
-
2
2.7%
2
1.9%
-
-
-
-
Charity Shops
1
0.1%
-
-
-
1
0.9%
-
-
-
-
Q2A Marketing & Research
20
18.9%
5
7.1%
7
10.0%
9
12.9%
7
10.0%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:3
Q1. Main reason for visiting North Norfolk today? by Z3. Centre
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
105
106
N.
Wells Next
The Sea Stalham Hoveton
Holt Walsham Sheringham
73
106
70
70
70
70
Com puter shop
3
0.4%
-
2
1.9%
-
1
0.9%
-
-
-
-
Toy shop
2
0.3%
-
1
0.9%
-
-
-
-
-
1
1.4%
To visit
relatives/friends
7
1.0%
3
2.9%
1
0.9%
-
-
1
1.4%
2
2.9%
-
-
Laundrette
1
0.1%
-
-
-
-
1
1.4%
-
-
-
To play golf
1
0.1%
-
-
-
-
1
1.4%
-
-
-
To have car serviced
2
0.3%
-
1
0.9%
1
1.4%
-
-
-
-
-
Free parking
1
0.1%
-
-
-
-
-
1
1.4%
-
-
Shopping for baby
item s
1
0.1%
-
1
0.9%
-
-
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:4
Q2. Other reason for visiting North Norfolk today? by Z3. Centre
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
105
106
N.
Wells Next
The Sea Stalham Hoveton
Holt Walsham Sheringham
73
106
70
70
70
7
10.0%
7
10.0%
70
Q2. Other reason for
visiting North
Norfolk today?
6
5.7%
Shopping for food
only - top up
shopping
48
7.2%
Shopping for food
only - m ain food
shop
3
0.4%
Shopping for both
food and non food
item s
34
5.1%
10
9.5%
Shopping for
clothing/footw ear
item s
16
2.4%
Shopping for furniture/carpets/textiles
2
1.9%
1
1.4%
-
-
1
0.9%
1
1.4%
-
2
2.7%
2
1.9%
7
10.0%
5
4.8%
5
4.7%
3
4.1%
-
2
0.3%
-
-
-
Shopping for
Chem ist goods
9
1.3%
2
1.9%
3
2.8%
Shopping for books/papers/m agazines
5
0.7%
-
Shopping for
gifts/souvenirs
5
0.7%
Shopping for
jew ellery
3
4.3%
-
-
1
1.4%
2
2.9%
1
1.4%
-
-
2
2.9%
2
1.9%
-
-
-
-
1
1.4%
2
1.9%
-
1
1.4%
-
-
1
0.9%
-
1
0.9%
2
2.9%
-
1
1.4%
-
1
1.0%
1
0.9%
1
1.4%
1
0.9%
-
-
1
1.4%
-
2
0.3%
-
-
2
2.7%
-
-
-
-
-
Shopping for sm all
electrical goods e.g.
TV, Kettle, Toaster
etc
2
0.3%
-
1
0.9%
-
-
-
-
-
1
1.4%
Shopping for
DIY/hardw are item s
4
0.6%
1
1.0%
2
1.9%
-
-
-
-
1
1.4%
-
Shopping for
recreational/leisure
goods
5
0.7%
1
1.0%
3
2.8%
-
-
-
1
1.4%
-
-
To visit the m arket
1
0.1%
-
-
-
-
-
1
1.4%
-
-
To visit
bank/financial
services
25
3.7%
3
2.9%
4
3.8%
1
1.4%
5
4.7%
2
2.9%
-
6
8.6%
4
5.7%
To visit post office
13
1.9%
2
1.9%
1
0.9%
2
2.7%
2
1.9%
-
2
2.9%
4
5.7%
-
To visit
hairdressers/beauty
salon
2
0.3%
-
1
0.9%
-
1
0.9%
-
-
-
-
To visit library
2
0.3%
-
1
0.9%
-
1
0.9%
-
-
-
-
Q2A Marketing & Research
-
14
8
13.2% 11.0%
1
1.4%
10
14.3%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:5
Q2. Other reason for visiting North Norfolk today? by Z3. Centre
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
105
106
N.
Wells Next
The Sea Stalham Hoveton
Holt Walsham Sheringham
73
106
70
70
70
70
To m eet
friends/socialise
9
1.3%
2
1.9%
2
1.9%
1
1.4%
3
2.8%
-
1
1.4%
-
-
To visit pub/w ine bar
4
0.6%
-
2
1.9%
1
1.4%
-
-
-
1
1.4%
-
To visit a
restaurant/cafe
12
1.8%
3
2.9%
2
1.9%
1
1.4%
3
2.8%
2
2.9%
-
-
1
1.4%
To visit Fast Food
e.g. McDonalds, Fish
& Chips
4
0.6%
1
1.0%
1
0.9%
-
2
1.9%
-
-
-
-
To visit other
takeaw ay food e.g.
sandw ich shop
3
0.4%
-
-
-
3
2.8%
-
-
-
-
To go to gym /health
centre
1
0.1%
-
-
-
1
0.9%
-
-
-
-
Tourism e.g.
holiday/day trip
21
3.1%
4
3.8%
1
0.9%
3
4.1%
1
0.9%
3
4.3%
6
8.6%
1
1.4%
2
2.9%
Window shopping
18
2.7%
6
5.7%
3
2.8%
2
2.7%
2
1.9%
3
4.3%
1
1.4%
-
1
1.4%
To have a w alk/stroll
around
91
13.6%
18
17.1%
21
14
19.8% 19.2%
8
7.5%
9
12.9%
13
18.6%
6
8.6%
2
2.9%
Healthcare e.g. doctor/hospital/dentist/optician
4
0.6%
-
2
1.9%
-
-
-
-
2
2.9%
-
Council Offices
1
0.1%
-
-
-
1
0.9%
-
-
-
-
Work/business
reasons
10
1.5%
3
2.9%
2
1.9%
-
1
0.9%
1
1.4%
-
3
4.3%
-
College
1
0.1%
-
1
0.9%
-
-
-
-
-
-
Passing through
7
1.0%
1
1.0%
-
2
2.7%
-
-
4
5.7%
-
-
No other reason 286
42.7%
34
32.4%
32
27
30.2% 37.0%
57
53.8%
35
50.0%
29
41.4%
32
45.7%
40
57.1%
To visit bookm akers
1
0.1%
-
-
-
1
0.9%
-
-
-
-
Pet Shop
1
0.1%
-
-
-
1
0.9%
-
-
-
-
To get a boat
2
0.3%
-
-
-
-
-
-
-
2
2.9%
To visit Estate
Agents
2
0.3%
-
-
1
1.4%
-
-
1
1.4%
-
-
Charity shops
1
0.1%
-
-
1
1.4%
-
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:6
Q2. Other reason for visiting North Norfolk today? by Z3. Centre
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
105
N.
Wells Next
The Sea Stalham Hoveton
Holt Walsham Sheringham
106
73
106
70
70
70
70
To visit
relatives/friends
8
1.2%
2
1.9%
-
-
-
1
1.4%
2
2.9%
2
2.9%
1
1.4%
Needlew ork Shop
1
0.1%
-
-
-
-
1
1.4%
-
-
-
Steam Railw ay
1
0.1%
-
-
-
-
1
1.4%
-
-
-
Woolw orths
2
0.3%
-
-
-
2
1.9%
-
-
-
-
Beautiful place to
live
1
0.1%
-
-
-
-
-
-
1
1.4%
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:7
Q3. Mode of travel today? by Z3. Centre
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
105
106
N.
Wells Next
The Sea Stalham Hoveton
Holt Walsham Sheringham
73
106
70
70
70
70
46
43.4%
33
47.1%
45
64.3%
32
45.7%
31
44.3%
Q3. Mode of travel
today?
Drive self in car/van 354
52.8%
47
44.8%
64
56
60.4% 76.7%
Passenger in car/van
87
13.0%
20
19.0%
8
7.5%
6
8.2%
14
13.2%
13
18.6%
7
10.0%
2
2.9%
17
24.3%
Bus
22
3.3%
2
1.9%
4
3.8%
1
1.4%
4
3.8%
3
4.3%
1
1.4%
5
7.1%
2
2.9%
Train
9
1.3%
1
1.0%
-
-
-
3
4.3%
-
-
5
7.1%
Taxi
2
0.3%
1
1.0%
-
-
-
-
-
-
1
1.4%
Walk 176
26.3%
31
29.5%
25
10
23.6% 13.7%
41
38.7%
18
25.7%
13
18.6%
27
38.6%
11
15.7%
Bicycle
14
2.1%
1
1.0%
4
3.8%
-
1
0.9%
-
3
4.3%
4
5.7%
1
1.4%
Motorcycle
2
0.3%
1
1.0%
1
0.9%
-
-
-
-
-
-
Boat
3
0.4%
-
-
-
-
-
1
1.4%
-
2
2.9%
Wheelchair
1
0.1%
1
1.0%
-
-
-
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:8
Q4. How often visit North Norfolk? by Z3. Centre
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
105
106
N.
Wells Next
Holt Walsham Sheringham
The Sea Stalham Hoveton
73
106
70
70
70
70
35
33.0%
17
24.3%
9
12.9%
20
28.6%
15
21.4%
1
1.4%
6
5.7%
1
1.4%
5
7.1%
11
15.7%
1
1.4%
-
7
6.6%
-
-
6
8.6%
1
1.4%
Q4. How often visit
North Norfolk?
Everyday 128
19.1%
10
9.5%
14
8
13.2% 11.0%
5 tim es a w eek
57
8.5%
10
9.5%
22
20.8%
4 tim es a w eek
20
3.0%
4
3.8%
2
1.9%
3 tim es a w eek
57
8.5%
7
6.7%
12
11.3%
7
9.6%
8
7.5%
3
4.3%
2
2.9%
13
18.6%
5
7.1%
Tw ice a w eek
70
10.4%
8
7.6%
20
18.9%
2
2.7%
21
19.8%
6
8.6%
3
4.3%
4
5.7%
6
8.6%
Once a w eek
45
6.7%
12
11.4%
9
8.5%
2
2.7%
11
10.4%
4
5.7%
1
1.4%
5
7.1%
1
1.4%
Once every 2 w eeks
31
4.6%
6
5.7%
3
2.8%
1
1.4%
3
2.8%
7
10.0%
1
1.4%
3
4.3%
7
10.0%
Once a m onth
62
9.3%
19
18.1%
9
12
8.5% 16.4%
2
1.9%
4
5.7%
5
7.1%
3
4.3%
8
11.4%
Once every 6
m onths
80
11.9%
15
14.3%
3
15
2.8% 20.5%
5
4.7%
12
17.1%
15
21.4%
2
2.9%
13
18.6%
Once a year
43
6.4%
2
1.9%
-
3
4.1%
2
1.9%
9
12.9%
16
22.9%
1
1.4%
10
14.3%
First tim e visit
56
8.4%
9
8.6%
9
13
8.5% 17.8%
5
4.7%
4
5.7%
11
15.7%
2
2.9%
3
4.3%
Other
21
3.1%
3
2.9%
3
9
2.8% 12.3%
1
0.9%
3
4.3%
2
2.9%
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:9
Q5. If stopping to eat/drink where will you go? by Z3. Centre
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
N.
Wells Next
Holt Walsham Sheringham
The Sea Stalham Hoveton
105
106
73
-
-
1
1.4%
1
1.0%
2
1.9%
-
1
0.9%
106
70
70
70
70
1
0.9%
-
-
-
-
5
6.8%
1
0.9%
-
-
3
4.3%
6
8.6%
2
2.7%
-
1
1.4%
-
-
1
1.4%
Missing
No reply
2
0.3%
Q5. If stopping to
eat/drink w here w ill
you go?
Store Cafe
18
2.7%
Store Restaurant
5
0.7%
Other Cafe 122
18.2%
30
28.6%
19
23
17.9% 31.5%
13
12.3%
12
17.1%
17
24.3%
3
4.3%
5
7.1%
2
2.9%
1
1.4%
5
7.1%
9
12.9%
-
1
1.4%
Other Restaurant
21
3.1%
2
1.9%
4
3.8%
2
2.7%
-
5
7.1%
Tea Room
19
2.8%
2
1.9%
3
2.8%
3
4.1%
1
0.9%
-
Fast Food Outlet
70
10.4%
11
10.5%
5
4.7%
-
Pub
44
6.6%
4
3.8%
5
4.7%
Bar
5
0.7%
1
1.0%
Shopping Centre
Food Court
1
0.1%
Shopping Centre
Cafe
1
0.1%
Will not stop 361
53.9%
Lunch Club
Q2A Marketing & Research
1
0.1%
13
12.3%
9
12.9%
14
20.0%
5
7.1%
13
18.6%
7
9.6%
4
3.8%
4
5.7%
6
8.6%
8
11.4%
6
8.6%
4
3.8%
-
-
-
-
-
-
1
1.0%
-
-
-
-
-
-
-
-
-
-
1
0.9%
-
-
-
-
53
50.5%
-
63
30
59.4% 41.1%
-
-
72
67.9%
-
39
55.7%
-
22
31.4%
-
49
70.0%
1
1.4%
33
47.1%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:10
Q6. What is the main attraction of this Town Centre to shop/visit? by Z3. Centre
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
105
106
N.
Wells Next
Holt Walsham Sheringham
The Sea Stalham Hoveton
73
106
70
70
70
70
7
10.0%
29
41.4%
10
14.3%
Q6. What is the m ain
attraction of this
Tow n Centre to
shop/visit?
Close to hom e 157
23.4%
27
25.7%
42
10
39.6% 13.7%
26
24.5%
6
8.6%
3
2.9%
9
8.5%
-
-
-
2
2.9%
5
7.1%
-
1
0.1%
-
-
-
-
-
-
1
1.4%
-
Pedestrianised
streets
3
0.4%
-
-
-
2
1.9%
-
-
-
1
1.4%
Easy to park near
shops
3
0.4%
-
2
1.9%
-
-
-
-
1
1.4%
-
Free/cheap parking
6
0.9%
-
3
2.8%
-
2
1.9%
-
-
1
1.4%
-
High quality shops
91
13.6%
11
10.5%
-
10
13.7%
16
15.1%
23
32.9%
1
1.4%
-
Nice shopping 121
environm ent 18.1%
22
21.0%
8
19
7.5% 26.0%
19
17.9%
14
20.0%
17
24.3%
Close to w ork
19
2.8%
Easy to get to by bus
14
20.0%
30
42.9%
8
11.4%
Food store
3
0.4%
1
1.0%
-
-
2
1.9%
-
-
-
-
Choice of
clothing/fashion
shops
4
0.6%
-
2
1.9%
1
1.4%
1
0.9%
-
-
-
-
Choice of larger
chain stores
3
0.4%
1
1.0%
-
-
1
0.9%
-
-
-
1
1.4%
Choice of
departm ent stores
4
0.6%
-
-
-
1
0.9%
1
1.4%
-
1
1.4%
1
1.4%
Choice of
value/discount
stores
4
0.6%
1
1.0%
1
0.9%
-
1
0.9%
-
-
-
1
1.4%
Choice of specialist
shops
42
6.3%
-
5
22
4.7% 30.1%
2
1.9%
-
5
7.1%
1
1.4%
The m arket
9
1.3%
-
6
5.7%
-
2
1.9%
1
1.4%
-
-
-
Choice of places to
eat/drink
13
1.9%
-
6
5.7%
1
1.4%
4
3.8%
-
1
1.4%
1
1.4%
-
Safe/secure centre
3
0.4%
1
1.0%
2
1.9%
-
-
-
-
-
-
Place of Worship
7
1.0%
5
4.8%
-
-
2
1.9%
-
-
-
-
Don't know
16
2.4%
1
1.0%
4
3.8%
2
2.7%
1
0.9%
2
2.9%
5
7.1%
-
1
1.4%
Q2A Marketing & Research
7
10.0%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:11
Q6. What is the main attraction of this Town Centre to shop/visit? by Z3. Centre
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
105
106
N.
Wells Next
Holt Walsham Sheringham
The Sea Stalham Hoveton
73
6
5.7%
8
7.5%
6
8.2%
1
0.1%
-
-
-
Sm all local shops
8
1.2%
1
1.0%
-
Boats
5
0.7%
-
Cinem a/Theatre
3
0.4%
The gardens on the
front
106
70
70
4
5.7%
1
0.9%
-
-
-
-
1
1.4%
2
1.9%
2
2.9%
2
2.9%
-
-
-
-
-
-
1
1.4%
-
4
5.7%
2
1.9%
-
-
-
1
1.4%
-
-
-
6
0.9%
4
3.8%
-
-
-
1
1.4%
1
1.4%
-
-
The beach
28
4.2%
12
11.4%
-
-
-
13
18.6%
2
2.9%
-
1
1.4%
Not too
com m ercialised
3
0.4%
1
1.0%
-
-
-
-
2
2.9%
-
-
Boots
1
0.1%
1
1.0%
-
-
-
-
-
-
-
Hairdresser
1
0.1%
1
1.0%
-
-
-
-
-
-
-
Close to
friends/relatives
12
1.8%
2
1.9%
6
5.7%
1
1.4%
-
-
3
4.3%
-
-
The River
7
1.0%
-
-
-
-
-
-
-
The Quay
15
2.2%
-
-
-
-
-
Close to our cam p
site
4
0.6%
2
1.9%
2
1.9%
-
-
-
Steam Railw ay
1
0.1%
-
-
-
-
The Gym
2
0.3%
-
-
-
Historical aspect
6
0.9%
-
-
College
1
0.1%
-
Tesco
4
0.6%
-
53
7.9%
Bookm akers
Q2A Marketing & Research
15
21.4%
8
11.4%
70
5
7.1%
Nothing in particular
12
11.3%
70
4
5.7%
7
10.0%
-
-
-
-
-
1
1.4%
-
-
-
2
1.9%
-
-
-
-
-
6
5.7%
-
-
-
-
-
-
1
0.9%
-
-
-
-
-
-
-
-
-
4
5.7%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:12
Q7. What is the main weakness of Town Centre to shop/visit? by Z3. Centre
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
N.
Wells Next
Holt Walsham Sheringham
The Sea Stalham Hoveton
105
106
73
106
70
70
70
70
Q7. What is the m ain
w eakness of Tow n
Centre to
shop/visit?
Too sm all
1
0.1%
-
-
-
-
-
-
1
1.4%
-
Lack of quality
shops
5
0.7%
1
1.0%
3
2.8%
-
1
0.9%
-
-
-
-
Hard to get to by bus
5
0.7%
-
2
1.9%
1
1.4%
-
-
1
1.4%
1
1.4%
-
Hard to get to by
train
1
0.1%
-
-
-
-
-
-
1
1.4%
-
Hard to get to by car
12
1.8%
5
4.8%
1
0.9%
-
2
1.9%
1
1.4%
-
1
1.4%
2
2.9%
No Pedestrianised
areas
9
1.3%
3
2.9%
1
0.9%
-
-
3
4.3%
1
1.4%
-
1
1.4%
Lack of leisure
facilities
4
0.6%
-
1
0.9%
-
1
0.9%
1
1.4%
-
1
1.4%
-
Hard to park near
shops
6
0.9%
3
2.9%
1
0.9%
-
1
0.9%
-
-
1
1.4%
-
Hard to find parking 131
19.6%
11
10.5%
14
49
13.2% 67.1%
19
17.9%
11
15.7%
6
8.6%
4
5.7%
11
10.5%
13
12.3%
19
17.9%
1
1.4%
-
2
2.9%
1
1.4%
1
1.4%
17
24.3%
Poor choice of
stores
48
7.2%
Poor quality
environm ent
4
0.6%
-
1
0.9%
-
-
2
2.9%
1
1.4%
-
-
No large food store
3
0.4%
-
-
-
-
3
4.3%
-
-
-
Lack of
clothing/fashion
shops
7
1.0%
2
1.9%
3
2.8%
-
1
0.9%
-
-
1
1.4%
-
Lack of departm ent
stores
1
0.1%
-
-
-
-
-
-
1
1.4%
-
Lack of
value/discount
stores
3
0.4%
2
1.9%
1
0.9%
-
-
-
-
-
-
Too expensive to
park
8
1.2%
-
5
4.7%
-
1
0.9%
-
1
1.4%
1
1.4%
-
Lack of larger
stores
6
0.9%
-
4
3.8%
-
-
-
-
2
2.9%
-
No covered
shopping centres
1
0.1%
-
-
-
-
1
1.4%
-
-
-
Lack of places to
eat/drink
6
0.9%
1
1.0%
-
-
-
-
1
1.4%
2
2.9%
2
2.9%
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:13
Q7. What is the main weakness of Town Centre to shop/visit? by Z3. Centre
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
N.
Wells Next
Holt Walsham Sheringham
The Sea Stalham Hoveton
105
106
73
106
70
70
70
70
Not a safe/secure
centre
1
0.1%
-
-
-
-
-
-
1
1.4%
-
Lack of specialist
stores
6
0.9%
-
2
1.9%
-
1
0.9%
1
1.4%
-
-
2
2.9%
Don't know
34
5.1%
1
1.0%
5
6.8%
2
1.9%
-
9
12.9%
4
5.7%
1
1.4%
Nothing in particular 151
22.5%
21
20.0%
21
11
19.8% 15.1%
26
24.5%
18
25.7%
22
31.4%
14
20.0%
18
25.7%
12
11.3%
Too noisy
5
0.7%
1
1.0%
-
-
1
0.9%
2
2.9%
-
-
1
1.4%
Too m any young
people hanging
around
16
2.4%
2
1.9%
-
-
6
5.7%
1
1.4%
1
1.4%
2
2.9%
4
5.7%
Too m uch traffic
76
11.3%
29
27.6%
6
5.7%
-
4
3.8%
9
12.9%
2
2.9%
1
1.4%
25
35.7%
Too m any big shops
taking over
1
0.1%
-
-
-
1
0.9%
-
-
-
-
Too m any Estate
Agents
2
0.3%
-
-
-
2
1.9%
-
-
-
-
Too m any cars
5
0.7%
1
1.0%
-
-
1
0.9%
2
2.9%
-
-
1
1.4%
Little shops have
closed dow n
10
1.5%
-
1
0.9%
-
2
1.9%
-
-
Too m any tourists
17
2.5%
5
4.8%
-
1
1.4%
1
0.9%
2
2.9%
3
4.3%
1
1.4%
4
5.7%
No playground
5
0.7%
1
1.0%
-
-
-
-
1
1.4%
1
1.4%
2
2.9%
No night life
1
0.1%
-
-
-
-
-
-
-
1
1.4%
No W H Sm ith
1
0.1%
1
1.0%
-
-
-
-
-
-
-
North Norfolk Dist
Council - to listen to
w hat w e w ant
1
0.1%
1
1.0%
-
-
-
-
-
-
-
Lack of pavem ents
5
0.7%
-
-
1
1.4%
-
4
5.7%
-
-
-
Too expensive
2
0.3%
-
-
2
2.7%
-
-
-
-
-
No skateboard park
1
0.1%
-
1
0.9%
-
-
-
-
-
-
It's untidy
18
2.7%
-
5
4.7%
-
6
5.7%
4
5.7%
3
4.3%
-
-
No book shop
1
0.1%
-
1
0.9%
-
-
-
-
-
-
Q2A Marketing & Research
7
10.0%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:14
Q7. What is the main weakness of Town Centre to shop/visit? by Z3. Centre
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
N.
Wells Next
Holt Walsham Sheringham
The Sea Stalham Hoveton
105
106
73
106
70
70
70
70
Am usem ent
arcades
1
0.1%
-
-
-
-
1
1.4%
-
-
-
Better w heelchair
facilities
4
0.6%
1
1.0%
-
2
2.7%
-
1
1.4%
-
-
-
Not enough seating
3
0.4%
-
-
-
-
1
1.4%
1
1.4%
-
1
1.4%
Lack of Petrol
Station
1
0.1%
-
-
-
-
-
1
1.4%
-
-
Too m any charity
shops
2
0.3%
1
1.0%
-
-
1
0.9%
-
-
-
-
Lack of facilities in
Winter
1
0.1%
1
1.0%
-
-
-
-
-
-
-
Com pulsory
purchase of holiday
hom es
1
0.1%
-
-
-
-
-
1
1.4%
-
-
Museum
1
0.1%
-
-
-
-
-
1
1.4%
-
-
Shops aw ay from
coast
1
0.1%
-
-
-
-
-
1
1.4%
-
-
Only one bank
1
0.1%
-
-
-
-
-
1
1.4%
-
-
Nothing for young
children/teenagers
to do
13
1.9%
-
6
5.7%
-
4
3.8%
-
1
1.4%
2
2.9%
-
Didn't need Tesco
13
1.9%
-
-
-
-
-
-
13
18.6%
-
Not being prom oted
enough
1
0.1%
-
-
-
-
-
-
1
1.4%
-
Access for
pushchairs
2
0.3%
-
1
0.9%
-
-
1
1.4%
-
-
-
Too m any building
societies
4
0.6%
-
-
-
3
2.8%
-
-
1
1.4%
-
Miss the m arket
1
0.1%
-
-
-
-
-
-
1
1.4%
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:15
Q8. How Town Cente of N. Norfolk has changed in last 5 yrs. by Z3. Centre
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
105
106
N.
Wells Next
Holt Walsham Sheringham
The Sea Stalham Hoveton
73
106
70
70
70
70
Q8. How Tow n
Cente of N. Norfolk
has changed in last 5
yrs.
Much w orse
50
7.5%
15
14.3%
Slightly w orse
77
11.5%
6
8.2%
6
5.7%
3
4.3%
1
1.4%
12
17.1%
4
5.7%
9
8.6%
12
11
11.3% 15.1%
6
5.7%
2
2.9%
6
8.6%
24
34.3%
7
10.0%
About the sam e 199
29.7%
17
16.2%
22
18
20.8% 24.7%
38
35.8%
38
54.3%
28
40.0%
18
25.7%
20
28.6%
Slightly better 151
22.5%
29
27.6%
30
18
28.3% 24.7%
23
21.7%
6
8.6%
15
21.4%
10
14.3%
20
28.6%
72
10.7%
21
20.0%
20
18.9%
2
2.7%
16
15.1%
5
7.1%
1
1.4%
Don't know 121
18.1%
14
13.3%
19
18
17.9% 24.7%
17
16.0%
16
22.9%
19
27.1%
Much better
Q2A Marketing & Research
3
2.8%
-
7
10.0%
6
8.6%
12
17.1%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:16
Q9. Other shops/facilities would you like to see by Z3. Centre
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
105
106
N.
Wells Next
Holt Walsham Sheringham
The Sea Stalham Hoveton
73
106
70
70
70
70
Q9. Other
shops/facilities
w ould you like to
see
23
3.4%
2
1.9%
Clothes 101
shops/fashion & 15.1%
accessories
24
22.9%
Superm arket/discount food store
15
14.2%
2
2.7%
3
2.8%
12
17.1%
-
1
1.4%
35
33.0%
7
10.0%
2
2.9%
2
2.9%
2
2.9%
12
17.1%
5
7.1%
Shoe shops
12
1.8%
-
2
1.9%
-
6
5.7%
3
4.3%
-
-
1
1.4%
Furniture/furnishing/carpet shops
1
0.1%
-
-
-
1
0.9%
-
-
-
-
DIY and hardw are
stores
12
1.8%
1
1.0%
1
0.9%
1
1.4%
6
5.7%
1
1.4%
-
1
1.4%
1
1.4%
Better choice/range
of shops
33
4.9%
2
1.9%
16
15.1%
-
-
-
3
4.3%
Sports goods
8
1.2%
2
1.9%
1
0.9%
-
2
1.9%
2
2.9%
-
-
1
1.4%
Larger stores
1
0.1%
-
-
-
-
-
1
1.4%
-
-
More discount/value
retailers
6
0.9%
-
2
1.9%
1
1.4%
1
0.9%
-
-
-
2
2.9%
More high street
nam es
8
1.2%
1
1.0%
3
2.8%
2
2.7%
-
-
1
1.4%
1
1.4%
-
More designer
shops
8
1.2%
1
1.0%
4
3.8%
1
1.4%
-
-
-
1
1.4%
1
1.4%
More departm ent
stores
4
0.6%
1
1.0%
1
0.9%
1
1.4%
-
-
-
1
1.4%
-
Larger m arket
4
0.6%
-
2
1.9%
1
1.4%
-
-
-
1
1.4%
-
Sm aller m arket
1
0.1%
-
-
-
1
0.9%
-
-
-
-
Other types of food
store, incl specialist
food shops
23
3.4%
4
3.8%
7
6.6%
1
1.4%
4
3.8%
2
2.9%
1
1.4%
3
4.3%
1
1.4%
Toys
3
0.4%
-
1
0.9%
-
-
-
-
2
2.9%
-
Jew ellers
1
0.1%
-
-
-
-
-
-
1
1.4%
-
Travel Agents
1
0.1%
-
1
0.9%
-
-
-
-
-
-
Healthcare shops
2
0.3%
1
1.0%
-
-
1
0.9%
-
-
-
-
Q2A Marketing & Research
12
17.1%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:17
Q9. Other shops/facilities would you like to see by Z3. Centre
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
105
106
N.
Wells Next
Holt Walsham Sheringham
The Sea Stalham Hoveton
73
106
70
70
70
70
Books and
m agazines
7
1.0%
3
2.9%
2
1.9%
-
1
0.9%
-
-
1
1.4%
-
More high quality
shops
7
1.0%
1
1.0%
2
1.9%
-
-
-
1
1.4%
3
4.3%
-
More variety stores
5
0.7%
-
3
2.8%
1
1.4%
-
-
-
1
1.4%
-
More parking
84
12.5%
14
13.3%
20
22
18.9% 30.1%
1
0.9%
6
8.6%
16
22.9%
5
7.1%
-
Better parking
facilities
44
6.6%
9
8.6%
7
18
6.6% 24.7%
-
1
1.4%
6
8.6%
3
4.3%
-
Cheaper parking
21
3.1%
2
1.9%
7
9.6%
-
-
1
1.4%
1
1.4%
-
Bow ling Alley
18
2.7%
6
5.7%
-
-
-
2
2.9%
1
1.4%
6
8.6%
3
4.3%
Cinem a
28
4.2%
-
1
0.9%
1
1.4%
1
1.4%
1
1.4%
5
7.1%
2
2.9%
Ice Rink
2
0.3%
1
1.0%
-
-
-
-
-
1
1.4%
-
Night Club
14
2.1%
2
1.9%
5
4.7%
-
1
0.9%
-
2
2.9%
4
5.7%
-
Health Club
2
0.3%
1
1.0%
-
-
1
0.9%
-
-
-
-
More seating
7
1.0%
-
1
0.9%
1
1.4%
1
0.9%
2
2.9%
1
1.4%
-
1
1.4%
More/better toilets
9
1.3%
-
1
0.9%
3
4.1%
2
1.9%
1
1.4%
1
1.4%
-
1
1.4%
Better tourist
inform ation
2
0.3%
1
1.0%
-
-
1
0.9%
-
-
-
-
More open spaces
2
0.3%
-
-
-
-
-
2
2.9%
-
-
Don't know
55
8.2%
6
5.7%
10
10
9.4% 13.7%
8
7.5%
1
1.4%
12
17.1%
3
4.3%
5
7.1%
None 159
23.7%
25
23.8%
8
26
7.5% 35.6%
23
21.7%
24
34.3%
16
22.9%
5
7.1%
32
45.7%
10
9.4%
Indoor Play area
8
1.2%
1
1.0%
1
0.9%
Sw im m ing Pool
58
8.7%
17
16.2%
22
20.8%
Childrens
Am usem ents
5
0.7%
Better restaurants
18
2.7%
Q2A Marketing & Research
17
16.0%
-
2
1.9%
-
1
1.4%
1
1.4%
2
2.9%
1
1.4%
2
1.9%
-
-
3
4.3%
13
18.6%
-
-
-
1
0.9%
-
-
1
1.4%
3
4.3%
2
1.9%
1
0.9%
1
1.4%
4
3.8%
1
1.4%
3
4.3%
4
5.7%
2
2.9%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:18
Q9. Other shops/facilities would you like to see by Z3. Centre
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
105
106
N.
Wells Next
Holt Walsham Sheringham
The Sea Stalham Hoveton
73
106
70
70
70
70
Haberdashery Shops
6
0.9%
-
1
0.9%
-
2
1.9%
-
2
2.9%
-
1
1.4%
Craft shops
8
1.2%
-
1
0.9%
-
2
1.9%
3
4.3%
1
1.4%
-
1
1.4%
Better sports centre
29
4.3%
6
5.7%
6
5.7%
-
3
2.8%
3
4.3%
-
6
8.6%
5
7.1%
Arcade
3
0.4%
1
1.0%
-
-
1
0.9%
1
1.4%
-
-
-
W H Sm iths
2
0.3%
1
1.0%
-
-
1
0.9%
-
-
-
-
More for young
people
20
3.0%
1
1.0%
3
2.8%
-
5
4.7%
4
5.7%
2
2.9%
2
2.9%
3
4.3%
Cycling shop
2
0.3%
-
-
-
-
1
1.4%
-
-
1
1.4%
Playground
4
0.6%
-
1
0.9%
-
-
1
1.4%
-
1
1.4%
1
1.4%
Guitar shop
3
0.4%
2
1.9%
-
-
-
-
-
-
1
1.4%
Marks & Spencer
7
1.0%
4
3.8%
-
-
1
0.9%
1
1.4%
-
-
1
1.4%
Good Coffee Shop
2
0.3%
1
1.0%
-
-
-
1
1.4%
-
-
-
More Doctors
1
0.1%
1
1.0%
-
-
-
-
-
-
-
Wider
Pavem ents/m ake
pedestrianised
10
1.5%
2
1.9%
4
3.8%
-
-
3
4.3%
1
1.4%
-
-
Record Stores
3
0.4%
2
1.9%
-
-
-
1
1.4%
-
-
-
Next
2
0.3%
1
1.0%
-
-
1
0.9%
-
-
-
-
Woolw orths
1
0.1%
-
-
1
1.4%
-
-
-
-
-
Boots
2
0.3%
-
-
1
1.4%
-
1
1.4%
-
-
-
Better signage
1
0.1%
-
-
1
1.4%
-
-
-
-
-
Skateboard park
3
0.4%
-
1
0.9%
-
2
1.9%
-
-
-
-
Music shops
4
0.6%
-
1
0.9%
-
1
0.9%
2
2.9%
-
-
-
Iceland
1
0.1%
-
1
0.9%
-
-
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:19
Q9. Other shops/facilities would you like to see by Z3. Centre
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
105
106
N.
Wells Next
Holt Walsham Sheringham
The Sea Stalham Hoveton
73
106
70
70
70
70
Better bus service
4
0.6%
-
2
1.9%
-
2
1.9%
-
-
-
-
Book shops
1
0.1%
-
1
0.9%
-
-
-
-
-
-
Wine bars
2
0.3%
1
1.0%
-
-
-
1
1.4%
-
-
-
Better w heelchair
facilities
4
0.6%
1
1.0%
1
0.9%
-
-
1
1.4%
1
1.4%
-
-
Antique Shops
1
0.1%
-
-
-
-
1
1.4%
-
-
-
Concert Hall
1
0.1%
1
1.0%
-
-
-
-
-
-
-
Petrol Station
3
0.4%
-
-
-
-
-
3
4.3%
-
-
Im prove m oorings
1
0.1%
-
-
-
-
-
1
1.4%
-
-
More hotels, places
to stay
2
0.3%
-
-
-
-
-
2
2.9%
-
-
Theatre
1
0.1%
1
1.0%
-
-
-
-
-
-
-
More bank services
2
0.3%
1
1.0%
-
-
1
0.9%
-
-
-
-
Return traffic
schem e to how it
w as
1
0.1%
1
1.0%
-
-
-
-
-
-
-
Security cam eras
1
0.1%
-
-
-
-
-
-
1
1.4%
-
Close Tesco
9
1.3%
-
3
2.8%
-
-
-
-
6
8.6%
-
Baby changing
facilities
3
0.4%
-
2
1.9%
-
-
1
1.4%
-
-
-
Body Shop
1
0.1%
-
-
-
1
0.9%
-
-
-
-
New Look
3
0.4%
-
2
1.9%
-
1
0.9%
-
-
-
-
Railw ay Station
1
0.1%
-
-
-
-
-
-
1
1.4%
-
More for the elderly
1
0.1%
-
-
-
-
-
-
1
1.4%
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:20
Q10a. Other centre visited most - non food shopping by Z3. Centre
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Z3. Centre
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
105
106
N.
Wells Next
Holt Walsham Sheringham
The Sea Stalham Hoveton
73
106
70
70
70
70
Q10a. Other centre
visited m ost - non
food shopping
Aylsham
5
0.7%
-
-
1
1.4%
3
2.8%
-
-
1
1.4%
-
Banbury
1
0.1%
-
-
-
-
-
-
-
1
1.4%
Basildon
1
0.1%
-
-
-
-
-
-
-
1
1.4%
Bedford
1
0.1%
-
-
-
-
-
1
1.4%
-
-
Birm ingham
2
0.3%
-
-
-
-
-
1
1.4%
-
1
1.4%
Boston
1
0.1%
-
-
-
-
-
1
1.4%
-
-
Braintree
1
0.1%
-
-
-
1
0.9%
-
-
-
-
Brighton
3
0.4%
-
1
0.9%
-
-
-
-
-
2
2.9%
Bristol
1
0.1%
-
-
-
-
-
1
1.4%
-
-
Burton on Trent
1
0.1%
-
-
-
-
1
1.4%
-
-
-
Bury St Edm unds
4
0.6%
-
-
-
-
-
3
4.3%
-
1
1.4%
Cam bridge
9
1.3%
3
2.9%
-
2
2.7%
2
1.9%
1
1.4%
-
1
1.4%
-
Chadw ell Heath
1
0.1%
-
-
-
-
-
-
1
1.4%
-
Chelm slford
2
0.3%
-
-
-
-
-
1
1.4%
-
1
1.4%
Chester
1
0.1%
-
-
-
1
0.9%
-
-
-
-
Chesterfield
1
0.1%
-
-
-
-
1
1.4%
-
-
-
Clacton
1
0.1%
-
-
-
-
-
1
1.4%
-
-
Clacton-on-Sea
1
0.1%
-
-
-
-
-
-
-
1
1.4%
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:21
Q10a. Other centre visited most - non food shopping by Z3. Centre
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Z3. Centre
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
105
N.
Wells Next
Holt Walsham Sheringham
The Sea Stalham Hoveton
106
73
106
70
70
70
70
Colchester
2
0.3%
1
1.0%
-
-
1
0.9%
-
-
-
-
Corby
1
0.1%
1
1.0%
-
-
-
-
-
-
-
Coventry
1
0.1%
-
-
-
-
1
1.4%
-
-
-
Crom er
28
4.2%
-
-
4
5.5%
2
2.9%
-
-
Derby
5
0.7%
1
1.0%
-
-
1
0.9%
-
2
2.9%
-
1
1.4%
Dereham
17
2.5%
-
-
2
1.9%
-
1
1.4%
-
-
Diss
1
0.1%
-
-
1
1.4%
-
-
-
-
-
Doncaster
1
0.1%
-
-
-
-
-
1
1.4%
-
-
Dunstable
1
0.1%
-
-
-
-
-
1
1.4%
-
-
Eastbourne
1
0.1%
1
1.0%
-
-
-
-
-
-
-
Fakenham
15
2.2%
2
1.9%
-
5
6.8%
-
1
1.4%
-
-
Falm outh
1
0.1%
-
-
-
-
-
-
1
1.4%
-
Fareham
1
0.1%
-
-
-
-
-
-
-
1
1.4%
Felixstow e
1
0.1%
-
-
1
1.4%
-
-
-
-
-
Gillingham
1
0.1%
-
-
-
-
1
1.4%
-
-
-
Grantham
1
0.1%
1
1.0%
-
-
-
-
-
-
-
Gravesend
1
0.1%
-
-
1
1.4%
-
-
-
-
-
Great Yarm outh
14
2.1%
-
-
-
2
1.9%
-
-
Grim sby
2
0.3%
1
1.0%
-
-
-
-
-
-
1
1.4%
Guildford
1
0.1%
-
-
-
1
0.9%
-
-
-
-
Q2A Marketing & Research
14
13.2%
11
10.4%
11
15.7%
7
10.0%
11
15.7%
1
1.4%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:22
Q10a. Other centre visited most - non food shopping by Z3. Centre
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Z3. Centre
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
105
106
N.
Wells Next
Holt Walsham Sheringham
The Sea Stalham Hoveton
73
106
70
70
70
70
Hackney
1
0.1%
-
1
0.9%
-
-
-
-
-
-
Harrogate
1
0.1%
-
-
-
-
-
1
1.4%
-
-
Hertford
1
0.1%
-
-
-
1
0.9%
-
-
-
-
Hinckley
1
0.1%
-
-
-
-
-
1
1.4%
-
-
Holt
18
2.7%
4
3.8%
4
3.8%
-
2
1.9%
6
8.6%
1
1.4%
-
1
1.4%
Hoveton
6
0.9%
-
-
-
3
2.8%
1
1.4%
-
2
2.9%
-
Huddersfield
2
0.3%
1
1.0%
-
-
-
-
1
1.4%
-
-
Hunstanton
1
0.1%
-
1
0.9%
-
-
-
-
-
-
Huntingdon
1
0.1%
-
-
-
-
-
1
1.4%
-
-
Ilford
2
0.3%
-
-
1
1.4%
-
-
1
1.4%
-
-
Ipsw ich
5
0.7%
-
1
0.9%
-
-
2
2.9%
1
1.4%
1
1.4%
-
Kettering
1
0.1%
-
-
-
-
1
1.4%
-
-
-
Kings Lynn
35
5.2%
-
1
1.4%
-
2
2.9%
6
8.6%
2
2.9%
1
1.4%
Kingston-onTham es
1
0.1%
-
-
1
1.4%
-
-
-
-
-
Lakeside, Essex
4
0.6%
-
2
1.9%
-
-
-
1
1.4%
-
1
1.4%
Leam ington Spa
3
0.4%
-
-
1
1.4%
-
-
2
2.9%
-
-
Leicester
10
1.5%
3
2.9%
-
1
1.4%
-
-
3
4.3%
-
3
4.3%
Leigh on Sea
1
0.1%
-
1
0.9%
-
-
-
-
-
-
Leom inster
1
0.1%
-
-
1
1.4%
-
-
-
-
-
Lincoln
3
0.4%
1
1.0%
1
0.9%
-
-
1
1.4%
-
-
-
Q2A Marketing & Research
23
21.7%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:23
Q10a. Other centre visited most - non food shopping by Z3. Centre
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Z3. Centre
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
105
N.
Wells Next
Holt Walsham Sheringham
The Sea Stalham Hoveton
106
73
106
70
70
70
70
London
9
1.3%
3
2.9%
-
-
-
2
2.9%
3
4.3%
-
1
1.4%
Low estoft
2
0.3%
-
-
-
-
-
-
-
2
2.9%
Luton
2
0.3%
-
-
1
1.4%
-
-
-
-
1
1.4%
Malden
1
0.1%
-
-
-
-
1
1.4%
-
-
-
Manchester
2
0.3%
1
1.0%
-
-
-
-
-
-
1
1.4%
Mansfield
2
0.3%
2
1.9%
-
-
-
-
-
-
-
Melton Mow bray
1
0.1%
-
-
-
-
-
1
1.4%
-
-
Merryhill
1
0.1%
-
-
-
-
1
1.4%
-
-
-
Milton Keynes
4
0.6%
2
1.9%
-
-
-
1
1.4%
-
1
1.4%
-
None 123
18.4%
13
12.4%
North Walsham
14
2.1%
Northam pton
2
0.3%
Norw ich 184
27.5%
26
14
24.5% 19.2%
21
19.8%
11
15.7%
6
8.6%
18
25.7%
14
20.0%
4
3.8%
-
1
1.4%
-
1
1.4%
-
6
8.6%
2
2.9%
-
-
1
1.4%
-
1
1.4%
-
-
-
31
29.5%
22
14
20.8% 19.2%
50
47.2%
15
21.4%
7
10.0%
22
31.4%
23
32.9%
Nottingham
9
1.3%
1
1.0%
-
2
2.7%
2
1.9%
-
2
2.9%
-
2
2.9%
Peterborough
6
0.9%
4
3.8%
-
1
1.4%
-
-
1
1.4%
-
-
Poole
3
0.4%
-
1
0.9%
2
2.7%
-
-
-
-
-
Preston
1
0.1%
-
-
-
-
-
1
1.4%
-
-
Rom ford
1
0.1%
-
-
1
1.4%
-
-
-
-
-
Rotherham
1
0.1%
-
-
-
-
-
-
-
1
1.4%
Sheffield
10
1.5%
1
1.0%
1
0.9%
1
1.4%
-
3
4.3%
1
1.4%
-
3
4.3%
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:24
Q10a. Other centre visited most - non food shopping by Z3. Centre
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Z3. Centre
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
105
106
N.
Wells Next
Holt Walsham Sheringham
The Sea Stalham Hoveton
73
106
70
70
70
70
Sheringham
23
3.4%
16
15.2%
-
5
6.8%
-
-
2
2.9%
-
-
Sleaford
1
0.1%
1
1.0%
-
-
-
-
-
-
-
Southend-on-Sea
1
0.1%
-
-
1
1.4%
-
-
-
-
-
St Helens
1
0.1%
-
-
-
-
-
-
-
1
1.4%
Stafford
1
0.1%
-
-
-
-
-
1
1.4%
-
-
Stalham
3
0.4%
1
1.0%
-
-
1
0.9%
-
-
-
1
1.4%
Stevenage
1
0.1%
1
1.0%
-
-
-
-
-
-
-
Sw affham
2
0.3%
-
1
0.9%
1
1.4%
-
-
-
-
-
Tw ickenham
1
0.1%
-
-
-
-
-
1
1.4%
-
-
Tw yford
1
0.1%
-
-
1
1.4%
-
-
-
-
-
Wallingford
1
0.1%
1
1.0%
-
-
-
-
-
-
-
Warrington
1
0.1%
-
-
-
-
1
1.4%
-
-
-
Watelooville
1
0.1%
1
1.0%
-
-
-
-
-
-
-
Watford
3
0.4%
-
-
1
1.4%
-
1
1.4%
-
1
1.4%
-
Wellingborough
1
0.1%
-
-
-
-
1
1.4%
-
-
-
Wells Next The Sea
5
0.7%
1
1.0%
4
3.8%
-
-
-
-
-
-
Whitstable
1
0.1%
-
-
-
-
1
1.4%
-
-
-
Winchester
1
0.1%
-
1
0.9%
-
-
-
-
-
-
Wisbech
1
0.1%
-
-
-
-
-
1
1.4%
-
-
Wolverham pton
1
0.1%
-
-
1
1.4%
-
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:25
Q10a. Other centre visited most - non food shopping by Z3. Centre
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Z3. Centre
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
N.
Wells Next
The Sea Stalham Hoveton
Holt Walsham Sheringham
105
106
73
106
70
70
70
70
Woodbridge
1
0.1%
-
-
-
-
-
1
1.4%
-
-
Woodford Green
2
0.3%
-
-
2
2.7%
-
-
-
-
-
Worcester
1
0.1%
-
1
0.9%
-
-
-
-
-
-
Wroxham
6
0.9%
1
1.0%
-
2
2.7%
1
0.9%
-
-
2
2.9%
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:26
Q10b. How often visit centre for non food shopping by Z3. Centre
Analysis..: Q10b. How often visit centre for non food shopping
Break......: Z3. Centre
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z3. Centre
Absolute
Break %
Respondents
Base
Base 547
Crom er Fakenham
92
80
N.
Wells Next
The Sea Stalham Hoveton
Holt Walsham Sheringham
59
85
59
64
52
56
Q10b. How often visit
centre for non food
shopping
Everyday
20
3.7%
1
1.1%
3
3.8%
3
5.1%
2
2.4%
2
3.4%
6
9.4%
1
1.9%
2
3.6%
5 tim es a w eek
17
3.1%
3
3.3%
3
3.8%
2
3.4%
-
-
6
9.4%
3
5.8%
-
4 tim es a w eek
5
0.9%
1
1.1%
3
3.8%
1
1.7%
-
-
-
-
-
3 tim es a w eek
24
4.4%
5
5.4%
3
6
3.8% 10.2%
2
2.4%
-
3
4.7%
4
7.7%
1
1.8%
Tw ice a w eek
52
9.5%
5
5.4%
5
11
6.3% 18.6%
7
8.2%
3
5.1%
8
12.5%
4
7.7%
9
16.1%
Once a w eek 181
33.1%
30
32.6%
31
17
38.8% 28.8%
21
24.7%
21
35.6%
23
35.9%
19
36.5%
19
33.9%
99
18.1%
21
22.8%
17
21.3%
5
8.5%
17
20.0%
7
11.9%
12
18.8%
10
19.2%
10
17.9%
Once a m onth 149
27.2%
26
28.3%
15
14
18.8% 23.7%
36
42.4%
26
44.1%
6
9.4%
11
21.2%
15
26.8%
Once every 2 w eeks
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:27
Q12. Social Grade by Z3. Centre
Analysis..: Q12. Social Grade
Break......: Z3. Centre
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
105
106
N.
Wells Next
The Sea Stalham Hoveton
Holt Walsham Sheringham
73
106
70
70
70
70
Q12. Social Grade
22
3.3%
4
3.8%
4
5.5%
2
1.9%
3
4.3%
3
4.3%
B 147
21.9%
21
20.0%
19
27
17.9% 37.0%
22
20.8%
12
17.1%
17
24.3%
10
14.3%
19
27.1%
C1 211
31.5%
34
32.4%
28
26
26.4% 35.6%
31
29.2%
25
35.7%
24
34.3%
19
27.1%
24
34.3%
C2 168
25.1%
24
22.9%
28
9
26.4% 12.3%
30
28.3%
25
35.7%
14
20.0%
23
32.9%
15
21.4%
13
12.3%
2
2.9%
9
12.9%
12
17.1%
7
10.0%
A
5
4.7%
1
1.4%
D
87
13.0%
15
14.3%
24
22.6%
E1 Retired/State
Pension
16
2.4%
2
1.9%
1
0.9%
-
3
2.8%
1
1.4%
3
4.3%
4
5.7%
2
2.9%
E2 Unem ployed
15
2.2%
3
2.9%
1
0.9%
1
1.4%
4
3.8%
2
2.9%
-
2
2.9%
2
2.9%
Refused
4
0.6%
2
1.9%
-
1
1.4%
1
0.9%
-
-
-
-
Q2A Marketing & Research
5
6.8%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:28
Q13. Age by Z3. Centre
Analysis..: Q13. Age
Break......: Z3. Centre
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
105
106
N.
Wells Next
The Sea Stalham Hoveton
Holt Walsham Sheringham
73
106
70
70
70
70
Q13. Age
16 - 24
83
12.4%
12
11.4%
26
24.5%
-
20
18.9%
3
4.3%
4
5.7%
11
15.7%
7
10.0%
25 - 34
67
10.0%
14
13.3%
14
13.2%
4
5.5%
11
10.4%
8
11.4%
5
7.1%
6
8.6%
5
7.1%
35 - 44 106
15.8%
19
18.1%
13
9
12.3% 12.3%
13
12.3%
14
20.0%
20
28.6%
7
10.0%
11
15.7%
45 - 54 131
19.6%
14
13.3%
15
21
14.2% 28.8%
18
17.0%
18
25.7%
12
17.1%
15
21.4%
18
25.7%
55 - 64 149
22.2%
27
25.7%
23
16
21.7% 21.9%
19
17.9%
18
25.7%
16
22.9%
14
20.0%
16
22.9%
65+ 134
20.0%
19
18.1%
15
23
14.2% 31.5%
25
23.6%
9
12.9%
13
18.6%
17
24.3%
13
18.6%
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:29
Z1. Sex by Z3. Centre
Analysis..: Z1. Sex
Break......: Z3. Centre
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Absolute
Break %
Respondents
Z3. Centre
Base
Base 670
Crom er Fakenham
105
106
N.
Wells Next
The Sea Stalham Hoveton
Holt Walsham Sheringham
73
106
70
70
70
70
Z1. Sex
Fem ale 390
58.2%
61
58.1%
56
46
52.8% 63.0%
65
61.3%
46
65.7%
37
52.9%
33
47.1%
46
65.7%
Male 280
41.8%
44
41.9%
50
27
47.2% 37.0%
41
38.7%
24
34.3%
33
47.1%
37
52.9%
24
34.3%
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:30
Z2. Location of interview by Z3. Centre
Analysis..: Z2. Location of interview
Break......: Z3. Centre
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z3. Centre
Absolute
Break %
Respondents
Base
Base 670
Crom er Fakenham
105
N.
Wells Next
The Sea Stalham Hoveton
Holt Walsham Sheringham
106
73
106
70
70
70
70
Z2. Location of
interview
Crom er, West
St./Church St. - B
53
7.9%
53
50.5%
-
-
-
-
-
-
-
Crom er, Church St. A
32
4.8%
32
30.5%
-
-
-
-
-
-
-
Crom er, Garden St. C
20
3.0%
20
19.0%
-
-
-
-
-
-
-
Fakenham , Market
Place - B
36
5.4%
-
36
34.0%
-
-
-
-
-
-
Fakenham , Bridge St
-A
35
5.2%
-
35
33.0%
-
-
-
-
-
-
Fakenham , Norw ich
St. - C
35
5.2%
-
35
33.0%
-
-
-
-
-
-
Holt, Albert St. - C
25
3.7%
-
-
25
34.2%
-
-
-
-
-
Holt, High St./Market
Place - B
23
3.4%
-
-
23
31.5%
-
-
-
-
-
Holt, Market Place A
25
3.7%
-
-
25
34.2%
-
-
-
-
-
Hoveton, Stalham Rd.
-A
70
10.4%
-
-
-
-
-
-
-
70
100.0%
N. Walsham , Market
St. - A
19
2.8%
-
-
-
19
17.9%
-
-
-
-
N. Walsham , Market
Place - B
51
7.6%
-
-
-
51
48.1%
-
-
-
-
N. Walsham , Market
Place - C
36
5.4%
-
-
-
36
34.0%
-
-
-
-
Sheringham , High St.
-A
24
3.6%
-
-
-
-
24
34.3%
-
-
-
Sheringham ,
Junction - B
21
3.1%
-
-
-
-
21
30.0%
-
-
-
Sheringham , Station
Rd. - C
25
3.7%
-
-
-
-
25
35.7%
-
-
-
Stalham , High St. - A
70
10.4%
-
-
-
-
-
-
70
100.0%
-
Wells Next The Sea,
Staith St. (Sth) - B
37
5.5%
-
-
-
-
-
37
52.9%
-
-
Wells Next The Sea,
Staith St. - A
33
4.9%
-
-
-
-
-
33
47.1%
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:31
Q1. Main reason for visiting North Norfolk today? by Z2. Location of interview
Analysis..: Q1. Main reason for visiting North Norfolk today?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
Q1. Main reason for
visiting North
Norfolk today?
Shopping for food
only - top up
shopping
57
8.5%
2
6.3%
5
14.3%
2
8.0%
1
4.2%
3
9.1%
17
24.3%
Shopping for food
only - m ain food
shop
24
3.6%
1
3.1%
1
2.9%
3
12.0%
1
4.2%
1
3.0%
1
1.4%
Shopping for both
food and non food
item s
57
8.5%
5
15.6%
1
2.9%
2
8.0%
3
15.8%
-
4
5.7%
Shopping for
clothing/footw ear
item s
15
2.2%
-
-
1
4.0%
1
5.3%
-
-
1
1.4%
Shopping for furniture/carpets/textiles
5
0.7%
-
-
1
4.0%
2
10.5%
-
-
-
Shopping for
Chem ist goods
25
3.7%
4
12.5%
2
5.7%
-
1
4.2%
1
3.0%
1
1.4%
Shopping for books/papers/m agazines
10
1.5%
2
6.3%
-
-
-
-
1
1.4%
Shopping for
gifts/souvenirs
6
0.9%
-
-
1
4.0%
-
-
-
-
Shopping for
jew ellery
2
0.3%
-
-
-
-
-
-
1
1.4%
Shopping for sm all
electrical goods e.g.
TV, Kettle, Toaster
etc
4
0.6%
-
-
-
-
-
-
1
1.4%
Shopping for
DIY/hardw are item s
10
1.5%
-
-
1
4.0%
-
-
2
2.9%
Shopping for
recreational/leisure
goods
7
1.0%
-
-
-
-
-
-
1
1.4%
To visit the m arket
3
0.4%
-
2
5.7%
-
-
-
-
-
To visit
bank/financial
services
62
9.3%
2
6.3%
5
14.3%
1
4.0%
1
5.3%
1
4.2%
-
11
15.7%
To visit post office
9
1.3%
1
3.1%
2
5.7%
-
-
-
-
1
1.4%
Q2A Marketing & Research
2
10.5%
-
2
10.5%
2
10.5%
9
37.5%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:32
Q1. Main reason for visiting North Norfolk today? by Z2. Location of interview
Analysis..: Q1. Main reason for visiting North Norfolk today?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
Q1. Main reason for
visiting North
Norfolk today?
Shopping for food
only - top up
shopping
57
8.5%
3
4.3%
1
1.9%
3
8.3%
2
8.7%
Shopping for food
only - m ain food
shop
24
3.6%
4
5.7%
-
1
2.8%
-
4
7.8%
1
4.8%
Shopping for both
food and non food
item s
57
8.5%
10
14.3%
10
18.9%
1
2.8%
-
3
5.9%
5
23.8%
Shopping for
clothing/footw ear
item s
15
2.2%
2
2.9%
2
3.8%
2
5.6%
2
8.7%
-
-
Shopping for furniture/carpets/textiles
5
0.7%
1
1.4%
-
-
-
-
-
Shopping for
Chem ist goods
25
3.7%
3
4.3%
1
2.8%
1
4.3%
2
3.9%
-
Shopping for books/papers/m agazines
10
1.5%
-
1
1.9%
-
-
2
3.9%
-
Shopping for
gifts/souvenirs
6
0.9%
-
-
-
-
-
-
Shopping for
jew ellery
2
0.3%
-
-
-
-
-
-
Shopping for sm all
electrical goods e.g.
TV, Kettle, Toaster
etc
4
0.6%
-
-
-
-
-
-
Shopping for
DIY/hardw are item s
10
1.5%
1
1.4%
1
1.9%
1
2.8%
-
-
-
Shopping for
recreational/leisure
goods
7
1.0%
2
2.9%
1
1.9%
1
2.8%
1
4.3%
1
2.0%
-
To visit the m arket
3
0.4%
-
1
1.9%
-
-
-
-
To visit
bank/financial
services
62
9.3%
6
8.6%
-
14
38.9%
-
5
9.8%
4
19.0%
To visit post office
9
1.3%
-
-
1
2.8%
-
1
2.0%
1
4.8%
Q2A Marketing & Research
7
13.2%
8
15.7%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:33
Q1. Main reason for visiting North Norfolk today? by Z2. Location of interview
Analysis..: Q1. Main reason for visiting North Norfolk today?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
Q1. Main reason for
visiting North
Norfolk today?
Shopping for food
only - top up
shopping
57
8.5%
2
5.4%
1
5.0%
1
2.9%
1
4.0%
3
8.3%
-
Shopping for food
only - m ain food
shop
24
3.6%
-
1
5.0%
1
2.9%
1
4.0%
3
8.3%
-
Shopping for both
food and non food
item s
57
8.5%
-
-
-
-
4
11.1%
-
Shopping for
clothing/footw ear
item s
15
2.2%
1
2.7%
-
-
-
1
2.8%
2
8.0%
Shopping for furniture/carpets/textiles
5
0.7%
-
-
-
1
4.0%
-
-
Shopping for
Chem ist goods
25
3.7%
-
1
5.0%
-
-
1
2.8%
-
Shopping for books/papers/m agazines
10
1.5%
-
-
1
2.9%
-
1
2.8%
-
Shopping for
gifts/souvenirs
6
0.9%
-
1
2.9%
2
8.0%
-
-
Shopping for
jew ellery
2
0.3%
-
-
-
1
4.0%
-
-
Shopping for sm all
electrical goods e.g.
TV, Kettle, Toaster
etc
4
0.6%
-
-
2
5.7%
-
1
2.8%
-
Shopping for
DIY/hardw are item s
10
1.5%
1
2.7%
-
-
-
1
2.8%
-
Shopping for
recreational/leisure
goods
7
1.0%
-
-
-
-
-
-
To visit the m arket
3
0.4%
-
-
-
-
-
-
To visit
bank/financial
services
62
9.3%
-
-
-
3
8.3%
1
4.0%
To visit post office
9
1.3%
-
-
-
1
2.8%
1
4.0%
Q2A Marketing & Research
2
10.0%
8
22.9%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:34
Q1. Main reason for visiting North Norfolk today? by Z2. Location of interview
Analysis..: Q1. Main reason for visiting North Norfolk today?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
19
24
33
70
-
-
-
2
6.1%
1
1.4%
1
4.0%
1
5.3%
1
4.2%
2
6.1%
-
To visit
hairdressers/beauty
salon
10
1.5%
-
To m eet
friends/socialise
26
3.9%
2
6.3%
To go to the cinem a
3
0.4%
1
3.1%
-
-
-
-
-
-
To go to the theatre
2
0.3%
-
-
-
-
-
-
-
To visit pub/w ine bar
2
0.3%
-
-
-
-
-
-
-
To visit a
restaurant/cafe
4
0.6%
-
1
2.9%
1
4.0%
-
-
-
-
To visit Fast Food
e.g. McDonalds, Fish
& Chips
1
0.1%
-
-
-
-
-
-
-
To visit other
takeaw ay food e.g.
sandw ich shop
1
0.1%
-
-
-
-
-
-
1
1.4%
To go to gym /health
centre
2
0.3%
-
-
-
-
-
-
-
3
9.4%
2
5.7%
Tourism e.g. 134
holiday/day trip 20.0%
1
2.9%
25
4
11.4%
8
32.0%
1
5.3%
7
29.2%
17
51.5%
6
8.6%
Window shopping
11
1.6%
1
3.1%
-
-
-
-
-
1
1.4%
To have a w alk/stroll
around
43
6.4%
1
3.1%
1
2.9%
-
-
-
2
6.1%
6
8.6%
Healthcare e.g. doctor/hospital/dentist/optician
9
1.3%
1
3.1%
-
1
4.0%
-
-
-
-
To visit DSS/Job
Centre
1
0.1%
-
-
-
-
-
-
-
Council Offices
2
0.3%
-
-
-
-
-
-
-
Place of Worship
1
0.1%
-
-
-
-
-
-
1
1.4%
Work/business
reasons
68
10.1%
2
6.3%
3
8.6%
-
1
5.3%
1
4.2%
2
6.1%
College
6
0.9%
-
-
-
1
5.3%
-
-
Q2A Marketing & Research
9
12.9%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:35
Q1. Main reason for visiting North Norfolk today? by Z2. Location of interview
Analysis..: Q1. Main reason for visiting North Norfolk today?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
To visit
hairdressers/beauty
salon
10
1.5%
-
2
3.8%
-
1
4.3%
1
2.0%
-
To m eet
friends/socialise
26
3.9%
3
4.3%
1
1.9%
-
-
3
5.9%
1
4.8%
To go to the cinem a
3
0.4%
-
1
1.9%
-
-
-
-
To go to the theatre
2
0.3%
-
2
3.8%
-
-
-
-
To visit pub/w ine bar
2
0.3%
-
-
-
-
-
-
To visit a
restaurant/cafe
4
0.6%
-
-
1
2.8%
-
-
-
To visit Fast Food
e.g. McDonalds, Fish
& Chips
1
0.1%
-
-
-
-
-
-
To visit other
takeaw ay food e.g.
sandw ich shop
1
0.1%
-
-
-
-
-
-
To go to gym /health
centre
2
0.3%
-
-
-
-
-
1
4.8%
Tourism e.g. 134
holiday/day trip 20.0%
20
28.6%
13
24.5%
1
2.8%
5
21.7%
2
3.9%
7
33.3%
Window shopping
11
1.6%
-
1
1.9%
-
2
8.7%
1
2.0%
-
To have a w alk/stroll
around
43
6.4%
6
8.6%
3
5.7%
2
5.6%
2
8.7%
1
2.0%
-
Healthcare e.g. doctor/hospital/dentist/optician
9
1.3%
-
2
3.8%
-
2
8.7%
1
2.0%
-
To visit DSS/Job
Centre
1
0.1%
-
-
-
-
-
-
Council Offices
2
0.3%
-
-
-
-
-
-
Place of Worship
1
0.1%
-
-
-
-
-
-
Work/business
reasons
68
10.1%
College
6
0.9%
Q2A Marketing & Research
7
10.0%
-
2
3.8%
-
4
11.1%
1
2.8%
3
13.0%
-
12
23.5%
-
1
4.8%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:36
Q1. Main reason for visiting North Norfolk today? by Z2. Location of interview
Analysis..: Q1. Main reason for visiting North Norfolk today?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
To visit
hairdressers/beauty
salon
10
1.5%
-
-
1
2.9%
To m eet
friends/socialise
26
3.9%
1
2.7%
-
2
5.7%
To go to the cinem a
3
0.4%
-
1
5.0%
-
To go to the theatre
2
0.3%
-
-
To visit pub/w ine bar
2
0.3%
-
To visit a
restaurant/cafe
4
0.6%
To visit Fast Food
e.g. McDonalds, Fish
& Chips
25
25
1
2.8%
-
1
2.8%
-
-
-
-
-
-
-
-
-
-
1
4.0%
1
2.8%
-
-
-
-
-
-
1
4.0%
1
0.1%
1
2.7%
-
-
-
-
-
To visit other
takeaw ay food e.g.
sandw ich shop
1
0.1%
-
-
-
-
-
-
To go to gym /health
centre
2
0.3%
-
-
-
-
-
1
4.0%
Tourism e.g. 134
holiday/day trip 20.0%
19
51.4%
-
3
8.6%
4
16.0%
2
10.0%
1
2.9%
2
8.0%
1
5.0%
5
14.3%
6
24.0%
1
2.8%
2
8.0%
1
4.0%
-
1
4.0%
-
-
1
2.8%
-
-
-
-
2
5.6%
-
-
-
-
-
-
2
5.7%
-
7
19.4%
3
8.6%
-
1
2.8%
43
6.4%
Healthcare e.g. doctor/hospital/dentist/optician
9
1.3%
-
-
-
To visit DSS/Job
Centre
1
0.1%
-
-
Council Offices
2
0.3%
-
Place of Worship
1
0.1%
-
Work/business
reasons
68
10.1%
College
6
0.9%
Q2A Marketing & Research
8
32.0%
-
To have a w alk/stroll
around
-
1
2.8%
-
11
1.6%
5
13.5%
3
12.0%
7
35.0%
Window shopping
4
10.8%
-
36
4
20.0%
-
3
12.0%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:37
Q1. Main reason for visiting North Norfolk today? by Z2. Location of interview
Analysis..: Q1. Main reason for visiting North Norfolk today?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
2
6.3%
2
5.7%
1
4.0%
1
5.3%
-
1
3.0%
3
4.3%
5
0.7%
-
-
-
-
1
4.2%
-
-
Art Shopping
4
0.6%
-
-
1
4.0%
1
5.3%
-
-
-
Charity Shops
1
0.1%
-
-
-
-
-
-
-
Com puter shop
3
0.4%
-
2
5.7%
-
-
-
-
-
Toy shop
2
0.3%
-
-
-
-
-
-
-
To visit
relatives/friends
7
1.0%
2
6.3%
1
2.9%
-
-
-
1
3.0%
-
Laundrette
1
0.1%
-
-
-
-
1
4.2%
-
-
To play golf
1
0.1%
-
-
-
-
-
-
-
To have car serviced
2
0.3%
-
-
-
-
-
-
-
Free parking
1
0.1%
-
-
-
-
-
1
3.0%
-
Shopping for baby
item s
1
0.1%
-
-
-
-
-
-
-
Passing through
20
3.0%
To look at Estate
Agents
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:38
Q1. Main reason for visiting North Norfolk today? by Z2. Location of interview
Analysis..: Q1. Main reason for visiting North Norfolk today?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
1
1.4%
1
1.9%
1
2.8%
2
8.7%
-
-
5
0.7%
-
-
-
-
2
3.9%
-
Art Shopping
4
0.6%
-
-
-
-
1
2.0%
-
Charity Shops
1
0.1%
-
-
-
-
1
2.0%
-
Com puter shop
3
0.4%
-
-
-
-
-
-
Toy shop
2
0.3%
1
1.4%
-
1
2.8%
-
-
-
To visit
relatives/friends
7
1.0%
-
1
1.9%
-
-
-
-
Laundrette
1
0.1%
-
-
-
-
-
-
To play golf
1
0.1%
-
-
-
-
-
-
To have car serviced
2
0.3%
-
-
-
-
-
-
Free parking
1
0.1%
-
-
-
-
-
-
Shopping for baby
item s
1
0.1%
-
-
-
-
-
-
Passing through
20
3.0%
To look at Estate
Agents
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:39
Q1. Main reason for visiting North Norfolk today? by Z2. Location of interview
Analysis..: Q1. Main reason for visiting North Norfolk today?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
2
5.4%
-
1
2.9%
-
-
2
8.0%
5
0.7%
-
-
1
2.9%
-
-
1
4.0%
Art Shopping
4
0.6%
-
-
-
1
4.0%
-
-
Charity Shops
1
0.1%
-
-
-
-
-
-
Com puter shop
3
0.4%
-
-
-
-
1
2.8%
-
Toy shop
2
0.3%
-
-
-
-
-
-
To visit
relatives/friends
7
1.0%
1
2.7%
-
-
-
-
1
4.0%
Laundrette
1
0.1%
-
-
-
-
-
-
To play golf
1
0.1%
-
-
-
-
-
1
4.0%
To have car serviced
2
0.3%
-
-
1
2.9%
1
4.0%
-
-
Free parking
1
0.1%
-
-
-
-
-
-
Shopping for baby
item s
1
0.1%
-
-
1
2.9%
-
-
-
Passing through
20
3.0%
To look at Estate
Agents
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:40
Q2. Other reason for visiting North Norfolk today? by Z2. Location of interview
Analysis..: Q2. Other reason for visiting North Norfolk today?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
2
8.0%
-
-
2
6.1%
-
-
-
1
3.0%
2
2.9%
Q2. Other reason for
visiting North
Norfolk today?
Shopping for food
only - top up
shopping
48
7.2%
Shopping for food
only - m ain food
shop
3
0.4%
Shopping for both
food and non food
item s
2
6.3%
5
14.3%
7
10.0%
-
-
-
-
34
5.1%
2
6.3%
-
1
4.0%
-
Shopping for
clothing/footw ear
item s
16
2.4%
4
12.5%
2
5.7%
-
-
-
-
-
Shopping for furniture/carpets/textiles
2
0.3%
-
-
-
1
5.3%
-
-
-
Shopping for
Chem ist goods
9
1.3%
-
1
2.9%
1
4.0%
1
5.3%
-
-
-
Shopping for books/papers/m agazines
5
0.7%
-
-
-
-
2
8.3%
-
1
1.4%
Shopping for
gifts/souvenirs
5
0.7%
-
-
-
-
-
-
1
1.4%
Shopping for
jew ellery
2
0.3%
-
-
1
4.0%
-
-
-
-
Shopping for sm all
electrical goods e.g.
TV, Kettle, Toaster
etc
2
0.3%
-
-
-
-
-
-
-
Shopping for
DIY/hardw are item s
4
0.6%
1
3.1%
1
2.9%
-
-
-
-
1
1.4%
Shopping for
recreational/leisure
goods
5
0.7%
-
1
2.9%
-
-
-
1
3.0%
-
To visit the m arket
1
0.1%
-
-
-
-
-
1
3.0%
-
To visit
bank/financial
services
25
3.7%
2
6.3%
1
2.9%
-
2
8.3%
-
6
8.6%
To visit post office
13
1.9%
-
-
-
-
2
6.1%
4
5.7%
Q2A Marketing & Research
3
15.8%
-
3
12.5%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:41
Q2. Other reason for visiting North Norfolk today? by Z2. Location of interview
Analysis..: Q2. Other reason for visiting North Norfolk today?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
7
19.4%
4
17.4%
51
21
Q2. Other reason for
visiting North
Norfolk today?
Shopping for food
only - top up
shopping
48
7.2%
3
4.3%
1
1.9%
Shopping for food
only - m ain food
shop
3
0.4%
1
1.4%
-
Shopping for both
food and non food
item s
34
5.1%
10
14.3%
6
11.3%
Shopping for
clothing/footw ear
item s
16
2.4%
2
2.9%
Shopping for furniture/carpets/textiles
2
0.3%
Shopping for
Chem ist goods
1
2.0%
-
-
-
-
-
-
-
3
14.3%
1
1.9%
1
2.8%
-
-
1
4.8%
-
-
-
-
1
2.0%
-
9
1.3%
-
1
1.9%
2
5.6%
-
1
2.0%
-
Shopping for books/papers/m agazines
5
0.7%
-
-
1
2.8%
-
-
-
Shopping for
gifts/souvenirs
5
0.7%
-
1
1.9%
1
2.8%
1
4.3%
1
2.0%
-
Shopping for
jew ellery
2
0.3%
-
-
-
1
4.3%
-
-
Shopping for sm all
electrical goods e.g.
TV, Kettle, Toaster
etc
2
0.3%
1
1.4%
-
1
2.8%
-
-
-
Shopping for
DIY/hardw are item s
4
0.6%
-
-
-
-
-
-
Shopping for
recreational/leisure
goods
5
0.7%
-
1
1.9%
2
5.6%
-
-
-
To visit the m arket
1
0.1%
-
-
-
-
-
-
To visit
bank/financial
services
25
3.7%
4
5.7%
1
1.9%
3
8.3%
1
4.3%
1
2.0%
-
To visit post office
13
1.9%
-
1
1.9%
-
1
4.3%
1
2.0%
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:42
Q2. Other reason for visiting North Norfolk today? by Z2. Location of interview
Analysis..: Q2. Other reason for visiting North Norfolk today?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
5
13.5%
3
15.0%
35
25
36
25
Q2. Other reason for
visiting North
Norfolk today?
2
5.7%
2
8.0%
1
2.8%
1
4.0%
-
-
1
2.8%
1
4.0%
-
1
4.0%
2
5.6%
1
4.0%
-
-
-
-
-
-
-
-
-
-
-
-
1
2.8%
-
-
-
-
-
-
-
2
0.3%
-
-
-
-
-
-
Shopping for sm all
electrical goods e.g.
TV, Kettle, Toaster
etc
2
0.3%
-
-
-
-
-
-
Shopping for
DIY/hardw are item s
4
0.6%
-
-
1
2.9%
-
-
-
Shopping for
recreational/leisure
goods
5
0.7%
-
-
-
-
-
-
To visit the m arket
1
0.1%
-
-
-
-
-
-
To visit
bank/financial
services
25
3.7%
-
-
-
-
1
2.8%
-
To visit post office
13
1.9%
-
1
5.0%
1
2.9%
1
4.0%
1
2.8%
-
Shopping for food
only - top up
shopping
48
7.2%
Shopping for food
only - m ain food
shop
3
0.4%
-
Shopping for both
food and non food
item s
34
5.1%
-
Shopping for
clothing/footw ear
item s
16
2.4%
-
-
2
5.7%
Shopping for furniture/carpets/textiles
2
0.3%
-
-
-
Shopping for
Chem ist goods
9
1.3%
1
2.7%
1
5.0%
Shopping for books/papers/m agazines
5
0.7%
-
Shopping for
gifts/souvenirs
5
0.7%
Shopping for
jew ellery
Q2A Marketing & Research
2
10.0%
3
12.0%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:43
Q2. Other reason for visiting North Norfolk today? by Z2. Location of interview
Analysis..: Q2. Other reason for visiting North Norfolk today?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
To visit
hairdressers/beauty
salon
2
0.3%
-
-
-
-
-
-
-
To visit library
2
0.3%
-
-
-
-
-
-
-
To m eet
friends/socialise
9
1.3%
1
3.1%
-
-
-
-
1
3.0%
-
To visit pub/w ine bar
4
0.6%
-
1
2.9%
-
-
-
-
1
1.4%
To visit a
restaurant/cafe
12
1.8%
2
6.3%
2
5.7%
1
4.0%
-
1
4.2%
-
-
To visit Fast Food
e.g. McDonalds, Fish
& Chips
4
0.6%
-
1
2.9%
-
-
-
-
-
To visit other
takeaw ay food e.g.
sandw ich shop
3
0.4%
-
-
-
1
5.3%
-
-
-
To go to gym /health
centre
1
0.1%
-
-
-
-
-
-
-
Tourism e.g.
holiday/day trip
21
3.1%
1
3.1%
-
2
8.0%
-
2
8.3%
3
9.1%
1
1.4%
Window shopping
18
2.7%
2
6.3%
2
5.7%
1
4.0%
1
5.3%
1
4.2%
-
-
To have a w alk/stroll
around
91
13.6%
7
21.9%
5
14.3%
3
12.0%
1
5.3%
-
Healthcare e.g. doctor/hospital/dentist/optician
4
0.6%
-
-
-
-
-
-
2
2.9%
Council Offices
1
0.1%
-
-
-
-
-
-
-
Work/business
reasons
10
1.5%
-
1
2.9%
-
-
-
-
3
4.3%
College
1
0.1%
-
-
-
-
-
-
-
Passing through
7
1.0%
1
3.1%
-
-
-
-
1
3.0%
-
No other reason 286
42.7%
6
18.8%
To visit bookm akers
Q2A Marketing & Research
1
0.1%
-
12
34.3%
-
12
48.0%
-
10
52.6%
-
13
54.2%
-
7
21.2%
11
33.3%
-
6
8.6%
32
45.7%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:44
Q2. Other reason for visiting North Norfolk today? by Z2. Location of interview
Analysis..: Q2. Other reason for visiting North Norfolk today?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
To visit
hairdressers/beauty
salon
2
0.3%
-
-
1
2.8%
-
1
2.0%
-
To visit library
2
0.3%
-
-
1
2.8%
-
-
-
To m eet
friends/socialise
9
1.3%
-
1
1.9%
2
5.6%
-
2
3.9%
-
To visit pub/w ine bar
4
0.6%
-
-
-
-
-
-
To visit a
restaurant/cafe
12
1.8%
1
1.4%
1
1.9%
-
-
1
2.0%
-
To visit Fast Food
e.g. McDonalds, Fish
& Chips
4
0.6%
-
-
-
-
1
2.0%
-
To visit other
takeaw ay food e.g.
sandw ich shop
3
0.4%
-
-
-
-
1
2.0%
-
To go to gym /health
centre
1
0.1%
-
-
-
-
1
2.0%
-
Tourism e.g.
holiday/day trip
21
3.1%
2
2.9%
3
5.7%
-
-
-
-
Window shopping
18
2.7%
1
1.4%
4
7.5%
-
-
-
1
4.8%
To have a w alk/stroll
around
91
13.6%
2
2.9%
6
11.3%
Healthcare e.g. doctor/hospital/dentist/optician
4
0.6%
-
-
-
-
-
-
Council Offices
1
0.1%
-
-
-
-
1
2.0%
-
Work/business
reasons
10
1.5%
-
3
5.7%
-
-
-
1
4.8%
College
1
0.1%
-
-
-
-
-
-
Passing through
7
1.0%
-
-
-
1
4.3%
-
-
No other reason 286
42.7%
To visit bookm akers
Q2A Marketing & Research
1
0.1%
40
57.1%
-
22
41.5%
-
4
11.1%
10
27.8%
-
4
17.4%
10
43.5%
-
6
11.8%
29
56.9%
1
2.0%
4
19.0%
11
52.4%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:45
Q2. Other reason for visiting North Norfolk today? by Z2. Location of interview
Analysis..: Q2. Other reason for visiting North Norfolk today?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
To visit
hairdressers/beauty
salon
2
0.3%
-
-
-
-
-
-
To visit library
2
0.3%
-
-
-
-
1
2.8%
-
To m eet
friends/socialise
9
1.3%
-
-
-
1
4.0%
1
2.8%
-
To visit pub/w ine bar
4
0.6%
-
-
1
2.9%
1
4.0%
-
-
To visit a
restaurant/cafe
12
1.8%
-
-
-
-
2
5.6%
1
4.0%
To visit Fast Food
e.g. McDonalds, Fish
& Chips
4
0.6%
-
1
5.0%
-
-
1
2.8%
-
To visit other
takeaw ay food e.g.
sandw ich shop
3
0.4%
-
-
-
-
1
2.8%
-
To go to gym /health
centre
1
0.1%
-
-
-
-
-
-
Tourism e.g.
holiday/day trip
21
3.1%
3
8.1%
-
1
2.9%
1
4.0%
1
2.8%
1
4.0%
Window shopping
18
2.7%
1
2.7%
-
1
2.9%
1
4.0%
1
2.8%
1
4.0%
To have a w alk/stroll
around
91
13.6%
6
16.2%
12
34.3%
7
28.0%
1
2.8%
5
20.0%
Healthcare e.g. doctor/hospital/dentist/optician
4
0.6%
-
-
2
5.7%
-
-
-
Council Offices
1
0.1%
-
-
-
-
-
-
Work/business
reasons
10
1.5%
-
-
1
2.9%
-
1
2.8%
-
College
1
0.1%
-
-
1
2.9%
-
-
-
Passing through
7
1.0%
3
8.1%
-
-
1
4.0%
-
-
No other reason 286
42.7%
18
48.6%
To visit bookm akers
Q2A Marketing & Research
1
0.1%
-
5
25.0%
6
30.0%
-
10
28.6%
-
5
20.0%
-
18
50.0%
-
11
44.0%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:46
Q2. Other reason for visiting North Norfolk today? by Z2. Location of interview
Analysis..: Q2. Other reason for visiting North Norfolk today?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
Pet Shop
1
0.1%
-
-
-
-
-
-
-
To get a boat
2
0.3%
-
-
-
-
-
-
-
To visit Estate
Agents
2
0.3%
-
-
-
-
-
1
3.0%
-
Charity shops
1
0.1%
-
-
1
4.0%
-
-
-
-
To visit
relatives/friends
8
1.2%
1
3.1%
-
-
-
-
2
6.1%
2
2.9%
Needlew ork Shop
1
0.1%
-
-
-
-
-
-
-
Steam Railw ay
1
0.1%
-
-
-
-
-
-
-
Woolw orths
2
0.3%
-
-
-
1
5.3%
-
-
-
Beautiful place to
live
1
0.1%
-
-
-
-
-
-
1
1.4%
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:47
Q2. Other reason for visiting North Norfolk today? by Z2. Location of interview
Analysis..: Q2. Other reason for visiting North Norfolk today?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
Pet Shop
1
0.1%
-
-
-
-
1
2.0%
-
To get a boat
2
0.3%
2
2.9%
-
-
-
-
-
To visit Estate
Agents
2
0.3%
-
-
-
-
-
-
Charity shops
1
0.1%
-
-
-
-
-
-
To visit
relatives/friends
8
1.2%
1
1.4%
-
-
-
-
-
Needlew ork Shop
1
0.1%
-
-
-
-
-
-
Steam Railw ay
1
0.1%
-
-
-
-
-
-
Woolw orths
2
0.3%
-
-
-
-
-
-
Beautiful place to
live
1
0.1%
-
-
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:48
Q2. Other reason for visiting North Norfolk today? by Z2. Location of interview
Analysis..: Q2. Other reason for visiting North Norfolk today?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
Pet Shop
1
0.1%
-
-
-
-
-
-
To get a boat
2
0.3%
-
-
-
-
-
-
To visit Estate
Agents
2
0.3%
-
-
-
1
4.0%
-
-
Charity shops
1
0.1%
-
-
-
-
-
-
To visit
relatives/friends
8
1.2%
-
1
5.0%
-
-
-
1
4.0%
Needlew ork Shop
1
0.1%
-
-
-
-
-
1
4.0%
Steam Railw ay
1
0.1%
-
-
-
-
-
1
4.0%
Woolw orths
2
0.3%
-
-
-
-
1
2.8%
-
Beautiful place to
live
1
0.1%
-
-
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:49
Q3. Mode of travel today? by Z2. Location of interview
Analysis..: Q3. Mode of travel today?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
14
43.8%
22
62.9%
18
72.0%
9
47.4%
13
54.2%
18
54.5%
32
45.7%
2
5.7%
1
4.0%
2
10.5%
3
12.5%
3
9.1%
2
2.9%
Q3. Mode of travel
today?
Drive self in car/van 354
52.8%
Passenger in car/van
87
13.0%
6
18.8%
Bus
22
3.3%
1
3.1%
-
-
-
-
1
3.0%
5
7.1%
Train
9
1.3%
-
-
-
-
2
8.3%
-
-
Taxi
2
0.3%
1
3.1%
-
-
-
-
-
-
Walk 176
26.3%
8
25.0%
9
25.7%
1
3.1%
1
2.9%
-
-
6
24.0%
8
42.1%
6
25.0%
8
24.2%
27
38.6%
-
2
6.1%
4
5.7%
Bicycle
14
2.1%
Motorcycle
2
0.3%
-
1
2.9%
-
-
-
-
-
Boat
3
0.4%
-
-
-
-
-
1
3.0%
-
Wheelchair
1
0.1%
1
3.1%
-
-
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:50
Q3. Mode of travel today? by Z2. Location of interview
Analysis..: Q3. Mode of travel today?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
31
44.3%
24
45.3%
20
55.6%
19
82.6%
19
37.3%
10
47.6%
1
4.3%
8
15.7%
4
19.0%
Q3. Mode of travel
today?
Drive self in car/van 354
52.8%
Passenger in car/van
87
13.0%
17
24.3%
11
20.8%
4
11.1%
Bus
22
3.3%
2
2.9%
1
1.9%
3
8.3%
-
4
7.8%
1
4.8%
Train
9
1.3%
5
7.1%
1
1.9%
-
-
-
-
Taxi
2
0.3%
1
1.4%
-
-
-
-
-
Walk 176
26.3%
11
15.7%
15
28.3%
8
22.2%
3
13.0%
19
37.3%
6
28.6%
1
1.4%
-
1
2.8%
-
1
2.0%
-
2
0.3%
-
1
1.9%
-
-
-
-
Boat
3
0.4%
2
2.9%
-
-
-
-
-
Wheelchair
1
0.1%
-
-
-
-
-
-
Bicycle
14
2.1%
Motorcycle
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:51
Q3. Mode of travel today? by Z2. Location of interview
Analysis..: Q3. Mode of travel today?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
27
73.0%
9
45.0%
22
62.9%
19
76.0%
18
50.0%
10
40.0%
4
10.8%
3
15.0%
2
5.7%
4
16.0%
4
11.1%
6
24.0%
Q3. Mode of travel
today?
Drive self in car/van 354
52.8%
Passenger in car/van
87
13.0%
Bus
22
3.3%
-
-
1
2.9%
1
4.0%
-
2
8.0%
Train
9
1.3%
-
-
-
-
-
1
4.0%
Taxi
2
0.3%
-
-
-
-
-
-
Walk 176
26.3%
5
13.5%
8
40.0%
8
22.9%
1
4.0%
14
38.9%
6
24.0%
1
2.7%
-
2
5.7%
-
-
-
2
0.3%
-
-
-
-
-
-
Boat
3
0.4%
-
-
-
-
-
-
Wheelchair
1
0.1%
-
-
-
-
-
-
Bicycle
14
2.1%
Motorcycle
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:52
Q4. How often visit North Norfolk? by Z2. Location of interview
Analysis..: Q4. How often visit North Norfolk?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
4
12.5%
5
14.3%
4
16.0%
7
36.8%
7
29.2%
6
18.2%
20
28.6%
1
4.0%
1
5.3%
-
2
6.1%
11
15.7%
-
-
-
-
1
5.3%
2
8.3%
1
3.0%
13
18.6%
-
4
21.1%
2
8.3%
1
3.0%
4
5.7%
3
15.8%
1
4.2%
-
5
7.1%
4
16.7%
1
3.0%
3
4.3%
Q4. How often visit
North Norfolk?
Everyday 128
19.1%
5 tim es a w eek
57
8.5%
3
9.4%
9
25.7%
4 tim es a w eek
20
3.0%
4
12.5%
1
2.9%
3 tim es a w eek
57
8.5%
2
6.3%
4
11.4%
Tw ice a w eek
70
10.4%
3
9.4%
5
14.3%
Once a w eek
45
6.7%
6
18.8%
1
2.9%
1
4.0%
Once every 2 w eeks
31
4.6%
2
6.3%
-
-
1
5.3%
Once a m onth
62
9.3%
4
12.5%
6
17.1%
2
8.0%
-
1
4.2%
3
9.1%
3
4.3%
Once every 6
m onths
80
11.9%
1
3.1%
1
2.9%
4
16.0%
-
5
20.8%
7
21.2%
2
2.9%
Once a year
43
6.4%
2
6.3%
-
First tim e visit
56
8.4%
1
3.1%
Other
21
3.1%
-
Q2A Marketing & Research
4
16.0%
6
8.6%
1
4.0%
1
5.3%
2
8.3%
7
21.2%
1
1.4%
2
5.7%
5
20.0%
1
5.3%
-
4
12.1%
2
2.9%
1
2.9%
3
12.0%
-
-
1
3.0%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:53
Q4. How often visit North Norfolk? by Z2. Location of interview
Analysis..: Q4. How often visit North Norfolk?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
3
13.0%
16
31.4%
4
19.0%
Q4. How often visit
North Norfolk?
Everyday 128
19.1%
15
21.4%
5
9.4%
4
11.1%
9
25.0%
-
2
3.9%
-
1
2.8%
-
4
7.8%
-
5 tim es a w eek
57
8.5%
1
1.4%
4
7.5%
4 tim es a w eek
20
3.0%
1
1.4%
-
3 tim es a w eek
57
8.5%
5
7.1%
3
5.7%
5
13.9%
3
13.0%
4
7.8%
1
4.8%
Tw ice a w eek
70
10.4%
6
8.6%
4
7.5%
8
22.2%
1
4.3%
8
15.7%
3
14.3%
Once a w eek
45
6.7%
1
1.4%
6
11.3%
4
11.1%
-
5
9.8%
3
14.3%
Once every 2 w eeks
31
4.6%
7
10.0%
2
3.8%
2
5.6%
-
2
3.9%
2
9.5%
Once a m onth
62
9.3%
8
11.4%
14
26.4%
-
5
21.7%
2
3.9%
-
Once every 6
m onths
80
11.9%
13
18.6%
7
13.2%
1
2.8%
5
21.7%
2
3.9%
3
14.3%
Once a year
43
6.4%
10
14.3%
First tim e visit
56
8.4%
Other
21
3.1%
Q2A Marketing & Research
-
-
1
4.3%
1
2.0%
3
14.3%
3
4.3%
5
9.4%
2
5.6%
2
8.7%
4
7.8%
2
9.5%
-
3
5.7%
-
3
13.0%
1
2.0%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:54
Q4. How often visit North Norfolk? by Z2. Location of interview
Analysis..: Q4. How often visit North Norfolk?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
12
33.3%
6
24.0%
Q4. How often visit
North Norfolk?
Everyday 128
19.1%
3
8.1%
1
5.0%
5
14.3%
1
4.0%
3
15.0%
4
11.4%
-
3
8.3%
1
4.0%
-
-
3
8.3%
-
-
3
8.3%
-
5 tim es a w eek
57
8.5%
3
8.1%
4 tim es a w eek
20
3.0%
-
3 tim es a w eek
57
8.5%
1
2.7%
2
10.0%
3
8.6%
Tw ice a w eek
70
10.4%
2
5.4%
1
5.0%
7
20.0%
1
4.0%
9
25.0%
Once a w eek
45
6.7%
1
2.7%
-
4
11.4%
1
4.0%
3
8.3%
-
Once every 2 w eeks
31
4.6%
-
2
10.0%
1
2.9%
1
4.0%
-
1
4.0%
Once a m onth
62
9.3%
2
5.4%
1
5.0%
3
8.6%
5
20.0%
-
3
12.0%
Once every 6
m onths
80
11.9%
8
21.6%
7
35.0%
1
2.9%
6
24.0%
3
8.3%
4
16.0%
Once a year
43
6.4%
9
24.3%
1
4.0%
-
4
16.0%
First tim e visit
56
8.4%
7
18.9%
5
14.3%
6
24.0%
-
2
8.0%
Other
21
3.1%
1
2.7%
2
5.7%
3
12.0%
-
3
12.0%
Q2A Marketing & Research
-
3
15.0%
-
-
1
4.0%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:55
Q5. If stopping to eat/drink where will you go? by Z2. Location of interview
Analysis..: Q5. If stopping to eat/drink where will you go?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
2
0.3%
-
-
-
-
-
-
-
Store Cafe
18
2.7%
-
1
2.9%
-
-
-
3
4.3%
Store Restaurant
5
0.7%
-
1
2.9%
-
-
-
-
Missing
No reply
Q5. If stopping to
eat/drink w here w ill
you go?
Other Cafe 122
18.2%
3
12.0%
-
9
28.1%
6
17.1%
7
28.0%
2
10.5%
3
12.5%
9
27.3%
Other Restaurant
21
3.1%
1
3.1%
3
8.6%
1
4.0%
-
-
Tea Room
19
2.8%
1
3.1%
-
-
-
-
Fast Food Outlet
70
10.4%
-
2
5.7%
-
1
5.3%
2
8.3%
3
9.1%
5
7.1%
Pub
44
6.6%
1
3.1%
2
5.7%
1
4.0%
1
5.3%
3
12.5%
3
9.1%
8
11.4%
Bar
5
0.7%
-
1
2.9%
-
-
-
-
-
Shopping Centre
Food Court
1
0.1%
-
-
-
-
-
-
-
Shopping Centre
Cafe
1
0.1%
-
-
-
-
-
-
-
Will not stop 361
53.9%
Lunch Club
Q2A Marketing & Research
1
0.1%
20
62.5%
-
19
54.3%
-
13
52.0%
-
15
78.9%
-
16
66.7%
-
-
3
4.3%
4
12.1%
14
42.4%
-
1
1.4%
-
49
70.0%
1
1.4%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:56
Q5. If stopping to eat/drink where will you go? by Z2. Location of interview
Analysis..: Q5. If stopping to eat/drink where will you go?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
-
-
-
1
4.3%
1
2.0%
-
Missing
No reply
2
0.3%
Q5. If stopping to
eat/drink w here w ill
you go?
Store Cafe
18
2.7%
6
8.6%
-
-
1
4.3%
1
2.0%
-
Store Restaurant
5
0.7%
1
1.4%
-
-
1
4.3%
-
1
4.8%
Other Cafe 122
18.2%
5
7.1%
19
35.8%
7
19.4%
8
34.8%
7
13.7%
Other Restaurant
21
3.1%
5
7.1%
-
-
1
4.3%
-
Tea Room
19
2.8%
1
1.4%
1
1.9%
2
5.6%
1
4.3%
-
Fast Food Outlet
70
10.4%
13
18.6%
5
9.4%
1
2.8%
-
Pub
44
6.6%
6
8.6%
2
3.8%
2
5.6%
Bar
5
0.7%
-
-
2
5.6%
Shopping Centre
Food Court
1
0.1%
-
-
Shopping Centre
Cafe
1
0.1%
-
-
Will not stop 361
53.9%
Lunch Club
Q2A Marketing & Research
1
0.1%
33
47.1%
-
26
49.1%
-
3
14.3%
5
23.8%
1
2.0%
-
-
-
-
-
-
-
-
-
-
1
2.0%
-
22
61.1%
-
3
13.0%
7
13.7%
1
4.8%
7
30.4%
-
33
64.7%
-
11
52.4%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:57
Q5. If stopping to eat/drink where will you go? by Z2. Location of interview
Analysis..: Q5. If stopping to eat/drink where will you go?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
2
0.3%
-
-
-
-
-
-
Store Cafe
18
2.7%
-
1
5.0%
1
2.9%
1
4.0%
-
-
Store Restaurant
5
0.7%
-
-
-
1
4.0%
-
-
Missing
No reply
Q5. If stopping to
eat/drink w here w ill
you go?
Other Cafe 122
18.2%
8
21.6%
2
10.0%
6
17.1%
1
5.0%
1
2.9%
-
-
2
8.0%
-
1
2.9%
2
8.0%
1
2.8%
-
-
Other Restaurant
21
3.1%
2
5.4%
Tea Room
19
2.8%
5
13.5%
Fast Food Outlet
70
10.4%
11
29.7%
6
30.0%
2
5.7%
Pub
44
6.6%
3
8.1%
1
5.0%
1
2.9%
Bar
5
0.7%
-
1
5.0%
1
2.9%
Shopping Centre
Food Court
1
0.1%
-
1
5.0%
Shopping Centre
Cafe
1
0.1%
-
-
Will not stop 361
53.9%
Lunch Club
Q2A Marketing & Research
1
0.1%
8
21.6%
-
7
35.0%
-
8
32.0%
4
11.1%
8
32.0%
5
13.9%
2
8.0%
2
5.6%
1
4.0%
-
-
-
-
-
-
-
-
-
-
-
22
62.9%
-
3
12.0%
10
40.0%
-
24
66.7%
-
12
48.0%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:58
Q6. What is the main attraction of this Town Centre to shop/visit? by Z2. Location of interview
Analysis..: Q6. What is the main attraction of this Town Centre to shop/visit?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
11
34.4%
14
40.0%
5
20.0%
8
42.1%
5
15.2%
29
41.4%
1
3.1%
2
5.7%
-
-
-
-
5
7.1%
Q6. What is the m ain
attraction of this
Tow n Centre to
shop/visit?
Close to hom e 157
23.4%
1
4.2%
Close to w ork
19
2.8%
Easy to get to by bus
1
0.1%
-
-
-
-
-
-
1
1.4%
Pedestrianised
streets
3
0.4%
-
-
-
1
5.3%
-
-
-
Easy to park near
shops
3
0.4%
-
2
5.7%
-
-
-
-
1
1.4%
Free/cheap parking
6
0.9%
-
2
5.7%
-
1
5.3%
-
-
1
1.4%
High quality shops
91
13.6%
4
12.5%
-
2
8.0%
3
15.8%
7
29.2%
-
-
Nice shopping 121
environm ent 18.1%
7
21.9%
3
8.6%
10
40.0%
1
5.3%
7
29.2%
9
27.3%
14
20.0%
Food store
3
0.4%
1
3.1%
-
-
1
5.3%
-
-
-
Choice of
clothing/fashion
shops
4
0.6%
-
-
-
-
-
-
-
Choice of larger
chain stores
3
0.4%
-
-
-
1
5.3%
-
-
-
Choice of
departm ent stores
4
0.6%
-
-
-
1
5.3%
-
-
1
1.4%
Choice of
value/discount
stores
4
0.6%
1
3.1%
-
-
-
-
-
-
Choice of specialist
shops
42
6.3%
-
2
5.7%
-
-
2
6.1%
5
7.1%
The m arket
9
1.3%
-
2
5.7%
-
-
1
4.2%
-
-
Choice of places to
eat/drink
13
1.9%
-
3
8.6%
1
4.0%
-
-
1
3.0%
1
1.4%
Safe/secure centre
3
0.4%
-
-
-
-
-
-
-
Q2A Marketing & Research
6
24.0%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:59
Q6. What is the main attraction of this Town Centre to shop/visit? by Z2. Location of interview
Analysis..: Q6. What is the main attraction of this Town Centre to shop/visit?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
10
14.3%
13
24.5%
18
50.0%
3
13.0%
12
23.5%
4
19.0%
Q6. What is the m ain
attraction of this
Tow n Centre to
shop/visit?
Close to hom e 157
23.4%
Close to w ork
19
2.8%
-
-
2
5.6%
-
-
-
Easy to get to by bus
1
0.1%
-
-
-
-
-
-
Pedestrianised
streets
3
0.4%
1
1.4%
-
-
-
1
2.0%
-
Easy to park near
shops
3
0.4%
-
-
-
-
-
-
Free/cheap parking
6
0.9%
-
-
-
-
1
2.0%
-
High quality shops
91
13.6%
30
42.9%
3
5.7%
-
4
17.4%
6
11.8%
9
42.9%
Nice shopping 121
environm ent 18.1%
8
11.4%
12
22.6%
3
8.3%
5
21.7%
10
19.6%
3
14.3%
Food store
3
0.4%
-
-
-
-
-
-
Choice of
clothing/fashion
shops
4
0.6%
-
-
-
-
1
2.0%
-
Choice of larger
chain stores
3
0.4%
1
1.4%
1
1.9%
-
-
-
-
Choice of
departm ent stores
4
0.6%
1
1.4%
-
-
-
-
1
4.8%
Choice of
value/discount
stores
4
0.6%
1
1.4%
-
1
2.8%
-
1
2.0%
-
Choice of specialist
shops
42
6.3%
1
1.4%
-
-
2
3.9%
-
The m arket
9
1.3%
-
-
3
8.3%
-
1
2.0%
-
Choice of places to
eat/drink
13
1.9%
-
-
1
2.8%
-
3
5.9%
-
Safe/secure centre
3
0.4%
-
1
1.9%
2
5.6%
-
-
-
Q2A Marketing & Research
5
21.7%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:60
Q6. What is the main attraction of this Town Centre to shop/visit? by Z2. Location of interview
Analysis..: Q6. What is the main attraction of this Town Centre to shop/visit?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
Q6. What is the m ain
attraction of this
Tow n Centre to
shop/visit?
Close to hom e 157
23.4%
2
5.4%
3
15.0%
10
28.6%
2
8.0%
6
16.7%
1
4.0%
Close to w ork
19
2.8%
2
5.4%
2
10.0%
5
14.3%
-
-
-
Easy to get to by bus
1
0.1%
-
-
-
-
-
-
Pedestrianised
streets
3
0.4%
-
-
-
-
-
-
Easy to park near
shops
3
0.4%
-
-
-
-
-
-
Free/cheap parking
6
0.9%
-
-
1
2.9%
-
-
-
High quality shops
91
13.6%
1
2.7%
4
20.0%
-
4
16.0%
7
19.4%
7
28.0%
Nice shopping 121
environm ent 18.1%
8
21.6%
3
15.0%
2
5.7%
4
16.0%
8
22.2%
4
16.0%
Food store
3
0.4%
-
-
-
-
1
2.8%
-
Choice of
clothing/fashion
shops
4
0.6%
-
-
2
5.7%
1
4.0%
-
-
Choice of larger
chain stores
3
0.4%
-
-
-
-
-
-
Choice of
departm ent stores
4
0.6%
-
-
-
-
-
-
Choice of
value/discount
stores
4
0.6%
-
-
-
-
-
-
Choice of specialist
shops
42
6.3%
-
3
8.6%
-
-
The m arket
9
1.3%
-
-
1
2.9%
-
1
2.8%
-
Choice of places to
eat/drink
13
1.9%
-
-
2
5.7%
-
1
2.8%
-
Safe/secure centre
3
0.4%
-
-
-
-
-
-
Q2A Marketing & Research
5
13.5%
11
44.0%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:61
Q6. What is the main attraction of this Town Centre to shop/visit? by Z2. Location of interview
Analysis..: Q6. What is the main attraction of this Town Centre to shop/visit?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
Place of Worship
7
1.0%
1
3.1%
-
-
-
-
-
-
Don't know
16
2.4%
1
3.1%
-
-
1
5.3%
1
4.2%
3
9.1%
-
Nothing in particular
53
7.9%
1
3.1%
2
5.7%
1
4.0%
1
5.3%
3
12.5%
2
6.1%
Bookm akers
1
0.1%
-
-
-
-
-
-
-
Sm all local shops
8
1.2%
-
-
-
-
1
4.2%
2
6.1%
-
Boats
5
0.7%
-
-
-
-
-
-
-
Cinem a/Theatre
3
0.4%
-
-
-
-
1
4.2%
-
-
The gardens on the
front
6
0.9%
1
3.1%
-
-
-
-
-
-
The beach
28
4.2%
2
6.3%
-
-
-
2
8.3%
-
-
Not too
com m ercialised
3
0.4%
-
-
-
-
-
-
-
Boots
1
0.1%
-
-
-
-
-
-
-
Hairdresser
1
0.1%
-
-
-
-
-
-
-
Close to
friends/relatives
12
1.8%
1
3.1%
2
5.7%
-
-
-
3
9.1%
-
The River
7
1.0%
-
-
-
-
-
-
-
The Quay
15
2.2%
-
-
-
-
-
Close to our cam p
site
4
0.6%
-
1
2.9%
-
-
-
-
-
Steam Railw ay
1
0.1%
-
-
-
-
-
-
-
The Gym
2
0.3%
-
-
-
-
-
-
-
Historical aspect
6
0.9%
-
-
-
-
-
-
-
College
1
0.1%
-
-
-
-
-
-
-
Q2A Marketing & Research
6
18.2%
8
11.4%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:62
Q6. What is the main attraction of this Town Centre to shop/visit? by Z2. Location of interview
Analysis..: Q6. What is the main attraction of this Town Centre to shop/visit?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
-
3
5.7%
-
-
2
3.9%
-
16
2.4%
1
1.4%
-
1
2.8%
1
4.3%
-
-
Nothing in particular
53
7.9%
4
5.7%
5
9.4%
4
11.1%
3
13.0%
5
9.8%
-
Bookm akers
1
0.1%
-
-
-
-
1
2.0%
-
Sm all local shops
8
1.2%
-
-
-
1
4.3%
1
2.0%
-
Boats
5
0.7%
4
5.7%
-
-
-
-
-
Cinem a/Theatre
3
0.4%
-
2
3.8%
-
-
-
-
The gardens on the
front
6
0.9%
-
3
5.7%
-
-
-
-
The beach
28
4.2%
7
13.2%
-
-
-
Not too
com m ercialised
3
0.4%
-
1
1.9%
-
-
-
-
Boots
1
0.1%
-
1
1.9%
-
-
-
-
Hairdresser
1
0.1%
-
1
1.9%
-
-
-
-
Close to
friends/relatives
12
1.8%
-
-
-
1
4.3%
-
-
The River
7
1.0%
-
-
-
-
-
The Quay
15
2.2%
-
-
-
-
-
-
Close to our cam p
site
4
0.6%
-
-
1
2.8%
-
-
-
Steam Railw ay
1
0.1%
-
-
-
-
-
-
The Gym
2
0.3%
-
-
-
-
1
2.0%
-
Historical aspect
6
0.9%
-
-
-
-
3
5.9%
-
College
1
0.1%
-
-
-
-
-
-
Place of Worship
7
1.0%
Don't know
Q2A Marketing & Research
1
1.4%
7
10.0%
4
19.0%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:63
Q6. What is the main attraction of this Town Centre to shop/visit? by Z2. Location of interview
Analysis..: Q6. What is the main attraction of this Town Centre to shop/visit?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
-
1
5.0%
-
-
-
-
16
2.4%
2
5.4%
-
3
8.6%
1
4.0%
-
1
4.0%
Nothing in particular
53
7.9%
2
5.4%
-
2
5.7%
2
8.0%
Bookm akers
1
0.1%
-
-
-
-
-
-
Sm all local shops
8
1.2%
-
1
5.0%
-
-
1
2.8%
1
4.0%
Boats
5
0.7%
1
2.7%
-
-
-
-
-
Cinem a/Theatre
3
0.4%
-
-
-
-
-
-
The gardens on the
front
6
0.9%
1
2.7%
-
-
-
-
1
4.0%
The beach
28
4.2%
2
5.4%
-
-
-
7
28.0%
Not too
com m ercialised
3
0.4%
2
5.4%
-
-
-
-
-
Boots
1
0.1%
-
-
-
-
-
-
Hairdresser
1
0.1%
-
-
-
-
-
-
Close to
friends/relatives
12
1.8%
-
1
5.0%
-
-
-
The River
7
1.0%
-
-
-
-
-
-
The Quay
15
2.2%
-
-
-
-
-
Close to our cam p
site
4
0.6%
-
-
-
-
-
Steam Railw ay
1
0.1%
-
-
-
-
-
1
4.0%
The Gym
2
0.3%
-
-
-
-
1
2.8%
-
Historical aspect
6
0.9%
-
-
-
-
3
8.3%
-
College
1
0.1%
-
-
-
-
1
2.8%
-
Place of Worship
7
1.0%
Don't know
Q2A Marketing & Research
9
24.3%
3
15.0%
2
10.0%
4
11.4%
6
16.7%
2
8.0%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:64
Q6. What is the main attraction of this Town Centre to shop/visit? by Z2. Location of interview
Analysis..: Q6. What is the main attraction of this Town Centre to shop/visit?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Tesco
Q2A Marketing & Research
4
0.6%
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
-
-
-
-
-
-
70
4
5.7%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:65
Q6. What is the main attraction of this Town Centre to shop/visit? by Z2. Location of interview
Analysis..: Q6. What is the main attraction of this Town Centre to shop/visit?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Tesco
Q2A Marketing & Research
4
0.6%
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
-
-
-
-
-
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:66
Q6. What is the main attraction of this Town Centre to shop/visit? by Z2. Location of interview
Analysis..: Q6. What is the main attraction of this Town Centre to shop/visit?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Tesco
Q2A Marketing & Research
4
0.6%
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
-
-
-
-
-
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:67
Q7. What is the main weakness of Town Centre to shop/visit? by Z2. Location of interview
Analysis..: Q7. What is the main weakness of Town Centre to shop/visit?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
Q7. What is the m ain
w eakness of Tow n
Centre to
shop/visit?
Too sm all
1
0.1%
-
-
-
-
-
-
1
1.4%
Lack of quality
shops
5
0.7%
-
2
5.7%
-
-
-
-
-
Hard to get to by bus
5
0.7%
-
-
1
4.0%
-
-
1
3.0%
1
1.4%
Hard to get to by
train
1
0.1%
-
-
-
-
-
-
1
1.4%
Hard to get to by car
12
1.8%
-
1
2.9%
-
1
5.3%
-
-
1
1.4%
No Pedestrianised
areas
9
1.3%
-
-
-
-
1
4.2%
-
-
Lack of leisure
facilities
4
0.6%
-
-
-
-
-
-
1
1.4%
Hard to park near
shops
6
0.9%
-
-
-
-
-
-
1
1.4%
Hard to find parking 131
19.6%
3
9.4%
4
11.4%
16
64.0%
5
26.3%
6
25.0%
5
15.2%
6
8.6%
3
9.4%
6
17.1%
1
4.0%
1
5.3%
-
-
2
2.9%
Poor choice of
stores
48
7.2%
Poor quality
environm ent
4
0.6%
-
1
2.9%
-
-
1
4.2%
1
3.0%
-
No large food store
3
0.4%
-
-
-
-
1
4.2%
-
-
Lack of
clothing/fashion
shops
7
1.0%
2
6.3%
1
2.9%
-
-
-
-
1
1.4%
Lack of departm ent
stores
1
0.1%
-
-
-
-
-
-
1
1.4%
Lack of
value/discount
stores
3
0.4%
2
6.3%
-
-
-
-
-
-
Too expensive to
park
8
1.2%
-
3
8.6%
-
-
-
-
1
1.4%
Lack of larger
stores
6
0.9%
-
1
2.9%
-
-
-
-
2
2.9%
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:68
Q7. What is the main weakness of Town Centre to shop/visit? by Z2. Location of interview
Analysis..: Q7. What is the main weakness of Town Centre to shop/visit?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
Q7. What is the m ain
w eakness of Tow n
Centre to
shop/visit?
Too sm all
1
0.1%
-
-
-
-
-
-
Lack of quality
shops
5
0.7%
-
1
1.9%
1
2.8%
-
1
2.0%
-
Hard to get to by bus
5
0.7%
-
-
1
2.8%
-
-
-
Hard to get to by
train
1
0.1%
-
-
-
-
-
-
Hard to get to by car
12
1.8%
2
2.9%
5
9.4%
-
-
1
2.0%
1
4.8%
No Pedestrianised
areas
9
1.3%
1
1.4%
2
3.8%
1
2.8%
-
-
1
4.8%
Lack of leisure
facilities
4
0.6%
-
-
-
-
1
2.0%
-
Hard to park near
shops
6
0.9%
-
1
1.9%
1
2.8%
-
-
-
4
5.7%
4
7.5%
6
16.7%
1
1.4%
8
15.1%
5
13.9%
Hard to find parking 131
19.6%
17
73.9%
-
9
17.6%
1
4.8%
9
17.6%
-
Poor choice of
stores
48
7.2%
Poor quality
environm ent
4
0.6%
-
-
-
-
-
1
4.8%
No large food store
3
0.4%
-
-
-
-
-
1
4.8%
Lack of
clothing/fashion
shops
7
1.0%
-
-
1
2.8%
-
1
2.0%
-
Lack of departm ent
stores
1
0.1%
-
-
-
-
-
-
Lack of
value/discount
stores
3
0.4%
-
-
-
-
-
-
Too expensive to
park
8
1.2%
-
-
1
2.8%
-
1
2.0%
-
Lack of larger
stores
6
0.9%
-
-
2
5.6%
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:69
Q7. What is the main weakness of Town Centre to shop/visit? by Z2. Location of interview
Analysis..: Q7. What is the main weakness of Town Centre to shop/visit?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
Q7. What is the m ain
w eakness of Tow n
Centre to
shop/visit?
Too sm all
1
0.1%
-
-
-
-
-
-
Lack of quality
shops
5
0.7%
-
-
-
-
-
-
Hard to get to by bus
5
0.7%
-
-
1
2.9%
-
-
-
Hard to get to by
train
1
0.1%
-
-
-
-
-
-
Hard to get to by car
12
1.8%
-
-
-
-
-
-
No Pedestrianised
areas
9
1.3%
1
2.7%
1
5.0%
-
-
-
1
4.0%
Lack of leisure
facilities
4
0.6%
-
-
1
2.9%
-
-
1
4.0%
Hard to park near
shops
6
0.9%
-
-
-
1
2.8%
-
Hard to find parking 131
19.6%
12
32.4%
2
10.0%
4
20.0%
4
11.4%
16
64.0%
5
13.9%
4
16.0%
9
25.0%
1
4.0%
Poor choice of
stores
48
7.2%
-
-
2
5.7%
-
Poor quality
environm ent
4
0.6%
-
-
-
-
-
-
No large food store
3
0.4%
-
-
-
-
-
1
4.0%
Lack of
clothing/fashion
shops
7
1.0%
-
-
1
2.9%
-
-
-
Lack of departm ent
stores
1
0.1%
-
-
-
-
-
-
Lack of
value/discount
stores
3
0.4%
-
-
1
2.9%
-
-
-
Too expensive to
park
8
1.2%
1
2.7%
-
1
2.9%
-
-
-
Lack of larger
stores
6
0.9%
-
-
1
2.9%
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:70
Q7. What is the main weakness of Town Centre to shop/visit? by Z2. Location of interview
Analysis..: Q7. What is the main weakness of Town Centre to shop/visit?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
No covered
shopping centres
1
0.1%
-
-
-
-
1
4.2%
-
-
Lack of places to
eat/drink
6
0.9%
-
-
-
-
-
1
3.0%
2
2.9%
Not a safe/secure
centre
1
0.1%
-
-
-
-
-
-
1
1.4%
Lack of specialist
stores
6
0.9%
-
1
2.9%
-
-
1
4.2%
-
-
Don't know
34
5.1%
-
2
5.7%
4
16.0%
-
-
5
14.3%
2
8.0%
Nothing in particular 151
22.5%
6
18.8%
6
31.6%
-
-
-
16
2.4%
1
3.1%
-
-
2
10.5%
Too m uch traffic
76
11.3%
10
31.3%
2
5.7%
-
Too m any big shops
taking over
1
0.1%
-
-
Too m any Estate
Agents
2
0.3%
-
Too m any cars
5
0.7%
Little shops have
closed dow n
4
5.7%
10
30.3%
14
20.0%
1
4.2%
-
-
-
1
3.0%
2
2.9%
1
5.3%
1
4.2%
1
3.0%
1
1.4%
-
-
-
-
-
-
-
-
-
-
-
1
3.1%
-
-
-
2
8.3%
-
-
10
1.5%
-
1
2.9%
-
-
-
-
Too m any tourists
17
2.5%
2
6.3%
-
-
-
-
3
9.1%
1
1.4%
No playground
5
0.7%
-
-
-
-
-
-
1
1.4%
No night life
1
0.1%
-
-
-
-
-
-
-
No W H Sm ith
1
0.1%
-
-
-
-
-
-
-
North Norfolk Dist
Council - to listen to
w hat w e w ant
1
0.1%
-
-
-
-
-
-
-
Lack of pavem ents
5
0.7%
-
-
-
-
1
4.2%
-
-
Too noisy
5
0.7%
Too m any young
people hanging
around
Q2A Marketing & Research
-
6
25.0%
8
24.2%
7
10.0%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:71
Q7. What is the main weakness of Town Centre to shop/visit? by Z2. Location of interview
Analysis..: Q7. What is the main weakness of Town Centre to shop/visit?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
No covered
shopping centres
1
0.1%
-
-
-
-
-
-
Lack of places to
eat/drink
6
0.9%
2
2.9%
1
1.9%
-
-
-
-
Not a safe/secure
centre
1
0.1%
-
-
-
-
-
-
Lack of specialist
stores
6
0.9%
2
2.9%
-
-
-
1
2.0%
-
Don't know
34
5.1%
1
1.4%
-
3
8.3%
-
2
3.9%
-
Nothing in particular 151
22.5%
18
25.7%
8
15.1%
6
16.7%
2
8.7%
12
23.5%
6
28.6%
Too noisy
5
0.7%
1
1.4%
1
1.9%
-
-
1
2.0%
1
4.8%
Too m any young
people hanging
around
16
2.4%
4
5.7%
1
1.9%
-
-
1
2.0%
-
Too m uch traffic
76
11.3%
25
35.7%
15
28.3%
3
8.3%
-
2
3.9%
Too m any big shops
taking over
1
0.1%
-
-
-
-
1
2.0%
-
Too m any Estate
Agents
2
0.3%
-
-
-
-
1
2.0%
-
Too m any cars
5
0.7%
1
1.4%
-
-
-
-
-
Little shops have
closed dow n
10
1.5%
-
-
-
-
1
2.0%
-
Too m any tourists
17
2.5%
4
5.7%
3
5.7%
-
1
4.3%
-
-
No playground
5
0.7%
2
2.9%
-
-
-
-
-
No night life
1
0.1%
1
1.4%
-
-
-
-
-
No W H Sm ith
1
0.1%
-
1
1.9%
-
-
-
-
North Norfolk Dist
Council - to listen to
w hat w e w ant
1
0.1%
-
1
1.9%
-
-
-
-
Lack of pavem ents
5
0.7%
-
-
-
1
4.3%
-
-
Q2A Marketing & Research
5
23.8%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:72
Q7. What is the main weakness of Town Centre to shop/visit? by Z2. Location of interview
Analysis..: Q7. What is the main weakness of Town Centre to shop/visit?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
No covered
shopping centres
1
0.1%
-
-
-
-
-
-
Lack of places to
eat/drink
6
0.9%
-
-
-
-
-
-
Not a safe/secure
centre
1
0.1%
-
-
-
-
-
-
Lack of specialist
stores
6
0.9%
-
-
1
2.9%
-
-
-
Don't know
34
5.1%
1
2.7%
1
5.0%
7
20.0%
1
4.0%
-
-
Nothing in particular 151
22.5%
12
32.4%
7
35.0%
10
28.6%
7
28.0%
8
22.2%
6
24.0%
Too noisy
5
0.7%
-
-
-
-
-
-
Too m any young
people hanging
around
16
2.4%
-
-
-
-
3
8.3%
1
4.0%
Too m uch traffic
76
11.3%
1
2.7%
1
2.9%
-
1
2.8%
3
12.0%
Too m any big shops
taking over
1
0.1%
-
-
-
-
-
-
Too m any Estate
Agents
2
0.3%
-
-
-
-
1
2.8%
-
Too m any cars
5
0.7%
-
-
-
-
1
2.8%
-
Little shops have
closed dow n
10
1.5%
-
-
-
-
1
2.8%
-
Too m any tourists
17
2.5%
-
-
-
-
1
2.8%
2
8.0%
No playground
5
0.7%
1
2.7%
1
5.0%
-
-
-
-
No night life
1
0.1%
-
-
-
-
-
-
No W H Sm ith
1
0.1%
-
-
-
-
-
-
North Norfolk Dist
Council - to listen to
w hat w e w ant
1
0.1%
-
-
-
-
-
-
Lack of pavem ents
5
0.7%
-
-
-
-
-
Q2A Marketing & Research
4
20.0%
3
12.0%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:73
Q7. What is the main weakness of Town Centre to shop/visit? by Z2. Location of interview
Analysis..: Q7. What is the main weakness of Town Centre to shop/visit?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
Too expensive
2
0.3%
-
-
1
4.0%
-
-
-
-
No skateboard park
1
0.1%
-
1
2.9%
-
-
-
-
-
It's untidy
18
2.7%
-
2
5.7%
-
-
1
3.0%
-
No book shop
1
0.1%
-
-
-
-
-
-
-
Am usem ent
arcades
1
0.1%
-
-
-
-
1
4.2%
-
-
Better w heelchair
facilities
4
0.6%
1
3.1%
-
-
-
-
-
-
Not enough seating
3
0.4%
-
-
-
-
-
-
-
Lack of Petrol
Station
1
0.1%
-
-
-
-
-
1
3.0%
-
Too m any charity
shops
2
0.3%
1
3.1%
-
-
-
-
-
-
Lack of facilities in
Winter
1
0.1%
-
-
-
-
-
-
-
Com pulsory
purchase of holiday
hom es
1
0.1%
-
-
-
-
-
-
-
Museum
1
0.1%
-
-
-
-
-
-
-
Shops aw ay from
coast
1
0.1%
-
-
-
-
-
-
-
Only one bank
1
0.1%
-
-
-
-
-
-
-
Nothing for young
children/teenagers
to do
13
1.9%
-
2
5.7%
-
-
-
-
2
2.9%
Didn't need Tesco
13
1.9%
-
-
-
-
-
-
13
18.6%
Not being prom oted
enough
1
0.1%
-
-
-
-
-
-
1
1.4%
Access for
pushchairs
2
0.3%
-
-
-
-
1
4.2%
-
-
Too m any building
societies
4
0.6%
-
-
-
1
5.3%
-
-
1
1.4%
Q2A Marketing & Research
2
10.5%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:74
Q7. What is the main weakness of Town Centre to shop/visit? by Z2. Location of interview
Analysis..: Q7. What is the main weakness of Town Centre to shop/visit?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
Too expensive
2
0.3%
-
-
-
1
4.3%
-
-
No skateboard park
1
0.1%
-
-
-
-
-
-
It's untidy
18
2.7%
-
-
2
5.6%
-
2
3.9%
No book shop
1
0.1%
-
-
1
2.8%
-
-
-
Am usem ent
arcades
1
0.1%
-
-
-
-
-
-
Better w heelchair
facilities
4
0.6%
-
-
-
1
4.3%
-
1
4.8%
Not enough seating
3
0.4%
1
1.4%
-
-
-
-
-
Lack of Petrol
Station
1
0.1%
-
-
-
-
-
-
Too m any charity
shops
2
0.3%
-
-
-
-
1
2.0%
-
Lack of facilities in
Winter
1
0.1%
-
1
1.9%
-
-
-
-
Com pulsory
purchase of holiday
hom es
1
0.1%
-
-
-
-
-
-
Museum
1
0.1%
-
-
-
-
-
-
Shops aw ay from
coast
1
0.1%
-
-
-
-
-
-
Only one bank
1
0.1%
-
-
-
-
-
-
Nothing for young
children/teenagers
to do
13
1.9%
-
-
1
2.8%
-
3
5.9%
-
Didn't need Tesco
13
1.9%
-
-
-
-
-
-
Not being prom oted
enough
1
0.1%
-
-
-
-
-
-
Access for
pushchairs
2
0.3%
-
-
1
2.8%
-
-
-
Too m any building
societies
4
0.6%
-
-
-
-
-
-
Q2A Marketing & Research
3
14.3%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:75
Q7. What is the main weakness of Town Centre to shop/visit? by Z2. Location of interview
Analysis..: Q7. What is the main weakness of Town Centre to shop/visit?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
Too expensive
2
0.3%
-
-
-
-
-
-
No skateboard park
1
0.1%
-
-
-
-
-
-
It's untidy
18
2.7%
2
5.4%
-
1
2.9%
-
2
5.6%
1
4.0%
No book shop
1
0.1%
-
-
-
-
-
-
Am usem ent
arcades
1
0.1%
-
-
-
-
-
-
Better w heelchair
facilities
4
0.6%
-
-
-
1
4.0%
-
-
Not enough seating
3
0.4%
1
2.7%
-
-
-
-
1
4.0%
Lack of Petrol
Station
1
0.1%
-
-
-
-
-
-
Too m any charity
shops
2
0.3%
-
-
-
-
-
-
Lack of facilities in
Winter
1
0.1%
-
-
-
-
-
-
Com pulsory
purchase of holiday
hom es
1
0.1%
1
2.7%
-
-
-
-
-
Museum
1
0.1%
1
2.7%
-
-
-
-
-
Shops aw ay from
coast
1
0.1%
1
2.7%
-
-
-
-
-
Only one bank
1
0.1%
1
2.7%
-
-
-
-
-
Nothing for young
children/teenagers
to do
13
1.9%
1
2.7%
-
3
8.6%
-
1
2.8%
-
Didn't need Tesco
13
1.9%
-
-
-
-
-
-
Not being prom oted
enough
1
0.1%
-
-
-
-
-
-
Access for
pushchairs
2
0.3%
-
-
-
-
-
-
Too m any building
societies
4
0.6%
-
-
-
-
2
5.6%
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:76
Q7. What is the main weakness of Town Centre to shop/visit? by Z2. Location of interview
Analysis..: Q7. What is the main weakness of Town Centre to shop/visit?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Miss the m arket
Q2A Marketing & Research
1
0.1%
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
-
-
-
-
-
-
70
1
1.4%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:77
Q7. What is the main weakness of Town Centre to shop/visit? by Z2. Location of interview
Analysis..: Q7. What is the main weakness of Town Centre to shop/visit?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Miss the m arket
Q2A Marketing & Research
1
0.1%
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
-
-
-
-
-
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:78
Q7. What is the main weakness of Town Centre to shop/visit? by Z2. Location of interview
Analysis..: Q7. What is the main weakness of Town Centre to shop/visit?
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Miss the m arket
Q2A Marketing & Research
1
0.1%
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
-
-
-
-
-
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:79
Q8. How Town Cente of N. Norfolk has changed in last 5 yrs. by Z2. Location of interview
Analysis..: Q8. How Town Cente of N. Norfolk has changed in last 5 yrs.
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
Q8. How Tow n
Cente of N. Norfolk
has changed in last 5
yrs.
Much w orse
50
7.5%
4
12.5%
1
2.9%
2
8.0%
Slightly w orse
77
11.5%
2
6.3%
6
17.1%
2
8.0%
About the sam e 199
29.7%
5
15.6%
9
25.7%
8
32.0%
7
36.8%
Slightly better 151
22.5%
11
34.4%
6
17.1%
5
20.0%
4
21.1%
-
72
10.7%
8
25.0%
7
20.0%
2
8.0%
4
21.1%
2
8.3%
1
3.0%
Don't know 121
18.1%
2
6.3%
6
17.1%
6
24.0%
2
10.5%
6
25.0%
8
24.2%
Much better
Q2A Marketing & Research
2
10.5%
-
2
8.3%
1
3.0%
12
17.1%
1
4.2%
6
18.2%
24
34.3%
13
54.2%
10
30.3%
18
25.7%
7
21.2%
10
14.3%
6
8.6%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:80
Q8. How Town Cente of N. Norfolk has changed in last 5 yrs. by Z2. Location of interview
Analysis..: Q8. How Town Cente of N. Norfolk has changed in last 5 yrs.
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
Q8. How Tow n
Cente of N. Norfolk
has changed in last 5
yrs.
Much w orse
50
7.5%
4
5.7%
10
18.9%
1
2.8%
3
13.0%
2
3.9%
1
4.8%
Slightly w orse
77
11.5%
7
10.0%
5
9.4%
3
8.3%
5
21.7%
1
2.0%
1
4.8%
About the sam e 199
29.7%
20
28.6%
7
13.2%
5
13.9%
5
21.7%
17
33.3%
13
61.9%
Slightly better 151
22.5%
20
28.6%
13
24.5%
15
41.7%
5
21.7%
14
27.5%
2
9.5%
72
10.7%
7
10.0%
9
17.0%
8
22.2%
4
7.8%
1
4.8%
Don't know 121
18.1%
12
17.1%
9
17.0%
4
11.1%
13
25.5%
3
14.3%
Much better
Q2A Marketing & Research
5
21.7%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:81
Q8. How Town Cente of N. Norfolk has changed in last 5 yrs. by Z2. Location of interview
Analysis..: Q8. How Town Cente of N. Norfolk has changed in last 5 yrs.
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
Q8. How Tow n
Cente of N. Norfolk
has changed in last 5
yrs.
Much w orse
50
7.5%
-
1
5.0%
1
2.9%
1
4.0%
2
5.6%
-
Slightly w orse
77
11.5%
-
2
10.0%
3
8.6%
4
16.0%
5
13.9%
-
About the sam e 199
29.7%
18
48.6%
5
25.0%
8
22.9%
5
20.0%
14
38.9%
12
48.0%
Slightly better 151
22.5%
8
21.6%
5
25.0%
9
25.7%
8
32.0%
5
13.9%
4
16.0%
4
20.0%
5
14.3%
8
22.2%
2
8.0%
3
15.0%
9
25.7%
2
5.6%
7
28.0%
Much better
72
10.7%
Don't know 121
18.1%
Q2A Marketing & Research
11
29.7%
7
28.0%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:82
Q9. Other shops/facilities would you like to see by Z2. Location of interview
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
Q9. Other
shops/facilities
w ould you like to
see
23
3.4%
2
6.3%
Clothes 101
shops/fashion & 15.1%
accessories
8
25.0%
Superm arket/discount food store
6
17.1%
1
4.0%
-
1
5.3%
5
20.8%
-
5
26.3%
4
16.7%
1
3.0%
2
2.9%
12
17.1%
Shoe shops
12
1.8%
-
-
-
-
1
4.2%
-
-
Furniture/furnishing/carpet shops
1
0.1%
-
-
-
-
-
-
-
DIY and hardw are
stores
12
1.8%
-
1
2.9%
-
1
5.3%
-
-
1
1.4%
Better choice/range
of shops
33
4.9%
1
3.1%
6
17.1%
-
-
-
1
3.0%
Sports goods
8
1.2%
1
3.1%
1
2.9%
-
-
-
-
-
Larger stores
1
0.1%
-
-
-
-
-
1
3.0%
-
More discount/value
retailers
6
0.9%
-
1
2.9%
-
-
-
-
-
More high street
nam es
8
1.2%
1
3.1%
2
5.7%
1
4.0%
-
-
-
1
1.4%
More designer
shops
8
1.2%
-
-
-
-
-
-
1
1.4%
More departm ent
stores
4
0.6%
-
-
1
4.0%
-
-
-
1
1.4%
Larger m arket
4
0.6%
-
1
2.9%
-
-
-
-
1
1.4%
Sm aller m arket
1
0.1%
-
-
-
-
-
-
-
Other types of food
store, incl specialist
food shops
23
3.4%
-
-
3
4.3%
Toys
3
0.4%
-
-
-
-
-
-
2
2.9%
Jew ellers
1
0.1%
-
-
-
-
-
-
1
1.4%
Q2A Marketing & Research
2
6.3%
4
11.4%
1
4.0%
2
10.5%
12
17.1%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:83
Q9. Other shops/facilities would you like to see by Z2. Location of interview
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
-
-
-
-
21
Q9. Other
shops/facilities
w ould you like to
see
23
3.4%
2
2.9%
Clothes 101
shops/fashion & 15.1%
accessories
5
7.1%
Superm arket/discount food store
15
28.3%
6
16.7%
1
4.3%
5
23.8%
14
27.5%
1
4.8%
1
1.4%
-
1
2.8%
-
1
2.0%
1
4.8%
-
-
-
-
-
-
12
1.8%
1
1.4%
1
1.9%
-
1
4.3%
3
5.9%
1
4.8%
Better choice/range
of shops
33
4.9%
-
-
-
-
-
Sports goods
8
1.2%
1
1.4%
1
1.9%
-
-
1
2.0%
2
9.5%
Larger stores
1
0.1%
-
-
-
-
-
-
More discount/value
retailers
6
0.9%
2
2.9%
-
-
-
1
2.0%
-
More high street
nam es
8
1.2%
-
-
-
-
-
-
More designer
shops
8
1.2%
1
1.4%
1
1.9%
2
5.6%
-
-
-
More departm ent
stores
4
0.6%
-
-
-
-
-
-
Larger m arket
4
0.6%
-
-
1
2.8%
-
-
-
Sm aller m arket
1
0.1%
-
-
-
-
-
-
Other types of food
store, incl specialist
food shops
23
3.4%
1
1.4%
2
3.8%
1
2.8%
-
1
2.0%
-
Toys
3
0.4%
-
-
1
2.8%
-
-
-
Jew ellers
1
0.1%
-
-
-
-
-
-
Shoe shops
12
1.8%
Furniture/furnishing/carpet shops
1
0.1%
DIY and hardw are
stores
Q2A Marketing & Research
7
19.4%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:84
Q9. Other shops/facilities would you like to see by Z2. Location of interview
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
-
-
-
1
4.0%
1
2.7%
1
5.0%
3
8.6%
36
25
Q9. Other
shops/facilities
w ould you like to
see
Superm arket/discount food store
23
3.4%
Clothes 101
shops/fashion & 15.1%
accessories
2
5.6%
2
8.0%
-
16
44.4%
2
8.0%
1
4.0%
Shoe shops
12
1.8%
-
-
1
2.9%
-
5
13.9%
Furniture/furnishing/carpet shops
1
0.1%
-
-
-
-
1
2.8%
-
DIY and hardw are
stores
12
1.8%
-
-
-
-
2
5.6%
-
Better choice/range
of shops
33
4.9%
2
5.4%
1
5.0%
3
8.6%
-
-
-
Sports goods
8
1.2%
-
-
-
-
1
2.8%
-
Larger stores
1
0.1%
-
-
-
-
-
-
More discount/value
retailers
6
0.9%
-
-
1
2.9%
1
4.0%
-
-
More high street
nam es
8
1.2%
1
2.7%
-
1
2.9%
1
4.0%
-
-
More designer
shops
8
1.2%
-
-
2
5.7%
1
4.0%
-
-
More departm ent
stores
4
0.6%
-
1
5.0%
1
2.9%
-
-
-
Larger m arket
4
0.6%
-
-
-
1
4.0%
-
-
Sm aller m arket
1
0.1%
-
-
-
-
1
2.8%
-
Other types of food
store, incl specialist
food shops
23
3.4%
1
2.7%
-
2
5.7%
-
1
2.8%
2
8.0%
Toys
3
0.4%
-
-
-
-
-
-
Jew ellers
1
0.1%
-
-
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:85
Q9. Other shops/facilities would you like to see by Z2. Location of interview
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
Travel Agents
1
0.1%
-
-
-
-
-
-
-
Healthcare shops
2
0.3%
1
3.1%
-
-
-
-
-
-
Books and
m agazines
7
1.0%
1
3.1%
1
2.9%
-
1
5.3%
-
-
1
1.4%
More high quality
shops
7
1.0%
-
-
-
-
-
-
3
4.3%
More variety stores
5
0.7%
-
-
1
4.0%
-
-
-
1
1.4%
More parking
84
12.5%
2
6.3%
6
17.1%
4
16.0%
-
4
16.7%
6
18.2%
5
7.1%
Better parking
facilities
44
6.6%
3
9.4%
1
2.9%
2
8.0%
-
1
4.2%
1
3.0%
3
4.3%
Cheaper parking
21
3.1%
-
-
-
-
1
3.0%
1
1.4%
Bow ling Alley
18
2.7%
-
-
-
2
8.3%
1
3.0%
6
8.6%
Cinem a
28
4.2%
-
-
-
1
4.2%
-
5
7.1%
Ice Rink
2
0.3%
1
3.1%
-
-
-
-
-
1
1.4%
Night Club
14
2.1%
2
6.3%
2
5.7%
-
-
-
1
3.0%
4
5.7%
Health Club
2
0.3%
-
-
-
-
-
-
-
More seating
7
1.0%
-
-
-
-
1
4.2%
-
-
More/better toilets
9
1.3%
-
-
-
-
-
1
3.0%
-
Better tourist
inform ation
2
0.3%
1
3.1%
-
-
-
-
-
-
More open spaces
2
0.3%
-
-
-
-
-
1
3.0%
-
Don't know
55
8.2%
2
6.3%
3
8.6%
6
24.0%
2
10.5%
-
7
21.2%
3
4.3%
None 159
23.7%
4
12.5%
1
2.9%
11
44.0%
6
31.6%
6
18.2%
5
7.1%
1
3.0%
1
1.4%
Indoor Play area
Q2A Marketing & Research
8
1.2%
4
12.5%
-
4
11.4%
-
-
3
15.8%
1
5.3%
6
25.0%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:86
Q9. Other shops/facilities would you like to see by Z2. Location of interview
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
Travel Agents
1
0.1%
-
-
-
-
-
-
Healthcare shops
2
0.3%
-
-
-
-
-
-
Books and
m agazines
7
1.0%
-
2
3.8%
1
2.8%
-
-
-
More high quality
shops
7
1.0%
-
-
1
2.8%
-
-
-
More variety stores
5
0.7%
-
-
2
5.6%
-
-
-
More parking
84
12.5%
-
9
17.0%
8
22.2%
10
43.5%
1
2.0%
1
4.8%
Better parking
facilities
44
6.6%
-
6
11.3%
3
8.3%
8
34.8%
-
-
Cheaper parking
21
3.1%
-
2
3.8%
2
5.6%
5
21.7%
-
-
Bow ling Alley
18
2.7%
3
4.3%
2
3.8%
-
-
-
-
Cinem a
28
4.2%
2
2.9%
-
-
1
4.3%
Ice Rink
2
0.3%
-
-
-
-
-
-
Night Club
14
2.1%
-
-
3
8.3%
-
1
2.0%
-
Health Club
2
0.3%
-
1
1.9%
-
-
1
2.0%
-
More seating
7
1.0%
1
1.4%
-
-
-
1
2.0%
-
More/better toilets
9
1.3%
1
1.4%
-
-
2
8.7%
1
2.0%
1
4.8%
Better tourist
inform ation
2
0.3%
-
-
-
-
-
-
More open spaces
2
0.3%
-
-
-
-
-
-
Don't know
55
8.2%
5
7.1%
4
7.5%
3
8.3%
1
4.3%
5
9.8%
1
4.8%
None 159
23.7%
32
45.7%
13
24.5%
1
2.8%
7
30.4%
12
23.5%
6
28.6%
2
2.9%
1
1.9%
Indoor Play area
Q2A Marketing & Research
8
1.2%
-
-
8
15.7%
1
2.0%
-
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:87
Q9. Other shops/facilities would you like to see by Z2. Location of interview
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
Travel Agents
1
0.1%
-
-
1
2.9%
-
-
-
Healthcare shops
2
0.3%
-
-
-
-
1
2.8%
-
Books and
m agazines
7
1.0%
-
-
-
-
-
-
More high quality
shops
7
1.0%
1
2.7%
1
5.0%
1
2.9%
-
-
-
More variety stores
5
0.7%
-
-
1
2.9%
-
-
-
More parking
84
12.5%
10
27.0%
Better parking
facilities
44
6.6%
5
13.5%
Cheaper parking
21
3.1%
Bow ling Alley
6
17.1%
8
32.0%
-
1
4.0%
-
3
8.6%
8
32.0%
-
-
-
-
4
11.4%
2
8.0%
-
-
18
2.7%
-
-
-
-
-
-
Cinem a
28
4.2%
1
2.7%
-
1
2.9%
-
Ice Rink
2
0.3%
-
-
-
-
-
-
Night Club
14
2.1%
1
2.7%
-
-
-
-
-
Health Club
2
0.3%
-
-
-
-
-
-
More seating
7
1.0%
1
2.7%
-
1
2.9%
1
4.0%
-
1
4.0%
More/better toilets
9
1.3%
-
-
1
2.9%
1
4.0%
1
2.8%
-
Better tourist
inform ation
2
0.3%
-
-
-
-
1
2.8%
-
More open spaces
2
0.3%
1
2.7%
-
-
-
-
-
Don't know
55
8.2%
5
13.5%
-
-
None 159
23.7%
10
27.0%
Indoor Play area
Q2A Marketing & Research
8
1.2%
-
3
15.0%
8
40.0%
-
6
16.7%
4
11.4%
3
12.0%
1
2.8%
6
17.1%
8
32.0%
5
13.9%
1
2.9%
-
-
-
12
48.0%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:88
Q9. Other shops/facilities would you like to see by Z2. Location of interview
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
6
18.8%
9
25.7%
25
19
24
33
70
-
1
5.3%
-
-
3
4.3%
-
-
-
-
-
1
1.4%
-
-
1
4.0%
-
-
2
6.1%
4
5.7%
6
0.9%
-
-
-
-
-
1
3.0%
-
Craft shops
8
1.2%
-
-
-
-
2
8.3%
-
-
Better sports centre
29
4.3%
-
2
5.7%
-
-
1
4.2%
-
6
8.6%
Arcade
3
0.4%
-
-
-
-
-
-
-
W H Sm iths
2
0.3%
-
-
-
-
-
-
-
More for young
people
20
3.0%
1
3.1%
1
2.9%
-
1
5.3%
-
2
6.1%
2
2.9%
Cycling shop
2
0.3%
-
-
-
-
-
-
-
Playground
4
0.6%
-
1
2.9%
-
-
-
-
1
1.4%
Guitar shop
3
0.4%
2
6.3%
-
-
-
-
-
-
Marks & Spencer
7
1.0%
2
6.3%
-
-
-
1
4.2%
-
-
Good Coffee Shop
2
0.3%
-
-
-
-
-
-
-
More Doctors
1
0.1%
-
-
-
-
-
-
-
Wider
Pavem ents/m ake
pedestrianised
10
1.5%
-
3
8.6%
-
-
2
8.3%
-
-
Record Stores
3
0.4%
1
3.1%
-
-
-
-
-
-
Next
2
0.3%
-
-
-
1
5.3%
-
-
-
Woolw orths
1
0.1%
-
-
-
-
-
-
-
Sw im m ing Pool
58
8.7%
Childrens
Am usem ents
5
0.7%
-
Better restaurants
18
2.7%
Haberdashery Shops
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:89
Q9. Other shops/facilities would you like to see by Z2. Location of interview
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
8
15.1%
8
22.2%
23
51
21
-
-
-
Sw im m ing Pool
58
8.7%
13
18.6%
Childrens
Am usem ents
5
0.7%
3
4.3%
-
-
-
1
2.0%
-
Better restaurants
18
2.7%
2
2.9%
1
1.9%
-
-
2
3.9%
-
Haberdashery Shops
6
0.9%
1
1.4%
-
-
-
1
2.0%
-
Craft shops
8
1.2%
1
1.4%
-
-
-
2
3.9%
-
Better sports centre
29
4.3%
5
7.1%
4
7.5%
1
2.8%
-
1
2.0%
1
4.8%
Arcade
3
0.4%
-
-
-
-
-
1
4.8%
W H Sm iths
2
0.3%
-
1
1.9%
-
-
-
-
More for young
people
20
3.0%
3
4.3%
-
1
2.8%
-
4
7.8%
Cycling shop
2
0.3%
1
1.4%
-
-
-
-
-
Playground
4
0.6%
1
1.4%
-
-
-
-
-
Guitar shop
3
0.4%
1
1.4%
-
-
-
-
-
Marks & Spencer
7
1.0%
1
1.4%
2
3.8%
-
-
1
2.0%
-
Good Coffee Shop
2
0.3%
-
1
1.9%
-
-
-
-
More Doctors
1
0.1%
-
1
1.9%
-
-
-
-
Wider
Pavem ents/m ake
pedestrianised
10
1.5%
-
2
3.8%
-
-
-
1
4.8%
Record Stores
3
0.4%
-
1
1.9%
-
-
-
-
Next
2
0.3%
-
1
1.9%
-
-
-
-
Woolw orths
1
0.1%
-
-
-
-
-
-
Q2A Marketing & Research
3
14.3%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:90
Q9. Other shops/facilities would you like to see by Z2. Location of interview
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
3
15.0%
5
14.3%
Sw im m ing Pool
58
8.7%
-
Childrens
Am usem ents
5
0.7%
-
-
Better restaurants
18
2.7%
1
2.7%
Haberdashery Shops
6
0.9%
Craft shops
8
1.2%
Better sports centre
29
4.3%
-
2
10.0%
Arcade
3
0.4%
-
W H Sm iths
2
0.3%
More for young
people
25
36
25
1
4.0%
1
2.8%
-
-
-
-
-
1
5.0%
1
2.9%
-
2
5.6%
1
4.0%
1
2.7%
-
1
2.9%
-
1
2.8%
-
1
2.7%
-
1
2.9%
-
-
1
4.0%
3
8.6%
-
2
5.6%
1
4.0%
1
5.0%
-
-
1
2.8%
-
-
-
-
-
1
2.8%
-
20
3.0%
-
-
1
2.9%
-
-
1
4.0%
Cycling shop
2
0.3%
-
-
-
-
-
1
4.0%
Playground
4
0.6%
-
-
-
-
-
1
4.0%
Guitar shop
3
0.4%
-
-
-
-
-
-
Marks & Spencer
7
1.0%
-
-
-
-
-
-
Good Coffee Shop
2
0.3%
-
-
-
-
-
1
4.0%
More Doctors
1
0.1%
-
-
-
-
-
-
Wider
Pavem ents/m ake
pedestrianised
10
1.5%
1
2.7%
-
1
2.9%
-
-
-
Record Stores
3
0.4%
-
-
-
-
-
1
4.0%
Next
2
0.3%
-
-
-
-
-
-
Woolw orths
1
0.1%
-
-
-
1
4.0%
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:91
Q9. Other shops/facilities would you like to see by Z2. Location of interview
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
Boots
2
0.3%
-
-
-
-
-
-
-
Better signage
1
0.1%
-
-
-
-
-
-
-
Skateboard park
3
0.4%
-
1
2.9%
-
1
5.3%
-
-
-
Music shops
4
0.6%
-
1
2.9%
-
-
-
-
-
Iceland
1
0.1%
-
1
2.9%
-
-
-
-
-
Better bus service
4
0.6%
-
1
2.9%
-
-
-
-
-
Book shops
1
0.1%
-
-
-
-
-
-
-
Wine bars
2
0.3%
1
3.1%
-
-
-
1
4.2%
-
-
Better w heelchair
facilities
4
0.6%
1
3.1%
1
2.9%
-
-
-
-
-
Antique Shops
1
0.1%
-
-
-
-
-
-
-
Concert Hall
1
0.1%
1
3.1%
-
-
-
-
-
-
Petrol Station
3
0.4%
-
-
-
-
-
2
6.1%
-
Im prove m oorings
1
0.1%
-
-
-
-
-
1
3.0%
-
More hotels, places
to stay
2
0.3%
-
-
-
-
-
1
3.0%
-
Theatre
1
0.1%
-
-
-
-
-
-
-
More bank services
2
0.3%
-
-
-
-
-
-
-
Return traffic
schem e to how it
w as
1
0.1%
-
-
-
-
-
-
-
Security cam eras
1
0.1%
-
-
-
-
-
-
1
1.4%
Close Tesco
9
1.3%
-
2
5.7%
-
-
-
-
6
8.6%
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:92
Q9. Other shops/facilities would you like to see by Z2. Location of interview
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
Boots
2
0.3%
-
-
-
-
-
1
4.8%
Better signage
1
0.1%
-
-
-
1
4.3%
-
-
Skateboard park
3
0.4%
-
-
-
-
-
-
Music shops
4
0.6%
-
-
-
-
1
2.0%
1
4.8%
Iceland
1
0.1%
-
-
-
-
-
-
Better bus service
4
0.6%
-
-
1
2.8%
-
-
-
Book shops
1
0.1%
-
-
1
2.8%
-
-
-
Wine bars
2
0.3%
-
-
-
-
-
-
Better w heelchair
facilities
4
0.6%
-
-
-
-
-
1
4.8%
Antique Shops
1
0.1%
-
-
-
-
-
-
Concert Hall
1
0.1%
-
-
-
-
-
-
Petrol Station
3
0.4%
-
-
-
-
-
-
Im prove m oorings
1
0.1%
-
-
-
-
-
-
More hotels, places
to stay
2
0.3%
-
-
-
-
-
-
Theatre
1
0.1%
-
1
1.9%
-
-
-
-
More bank services
2
0.3%
-
1
1.9%
-
-
1
2.0%
-
Return traffic
schem e to how it
w as
1
0.1%
-
-
-
-
-
-
Security cam eras
1
0.1%
-
-
-
-
-
-
Close Tesco
9
1.3%
-
-
1
2.8%
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:93
Q9. Other shops/facilities would you like to see by Z2. Location of interview
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
Boots
2
0.3%
-
-
-
1
4.0%
-
-
Better signage
1
0.1%
-
-
-
-
-
-
Skateboard park
3
0.4%
-
-
-
-
1
2.8%
-
Music shops
4
0.6%
-
-
-
-
-
1
4.0%
Iceland
1
0.1%
-
-
-
-
-
-
Better bus service
4
0.6%
-
-
-
-
2
5.6%
-
Book shops
1
0.1%
-
-
-
-
-
-
Wine bars
2
0.3%
-
-
-
-
-
-
Better w heelchair
facilities
4
0.6%
1
2.7%
-
-
-
-
-
Antique Shops
1
0.1%
-
-
-
-
-
1
4.0%
Concert Hall
1
0.1%
-
-
-
-
-
-
Petrol Station
3
0.4%
1
2.7%
-
-
-
-
-
Im prove m oorings
1
0.1%
-
-
-
-
-
-
More hotels, places
to stay
2
0.3%
1
2.7%
-
-
-
-
-
Theatre
1
0.1%
-
-
-
-
-
-
More bank services
2
0.3%
-
-
-
-
-
-
Return traffic
schem e to how it
w as
1
0.1%
-
1
5.0%
-
-
-
-
Security cam eras
1
0.1%
-
-
-
-
-
-
Close Tesco
9
1.3%
-
-
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:94
Q9. Other shops/facilities would you like to see by Z2. Location of interview
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
Baby changing
facilities
3
0.4%
-
-
-
-
1
4.2%
-
-
Body Shop
1
0.1%
-
-
-
-
-
-
-
New Look
3
0.4%
-
1
2.9%
-
-
-
-
-
Railw ay Station
1
0.1%
-
-
-
-
-
-
1
1.4%
More for the elderly
1
0.1%
-
-
-
-
-
-
1
1.4%
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:95
Q9. Other shops/facilities would you like to see by Z2. Location of interview
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
Baby changing
facilities
3
0.4%
-
-
-
-
-
-
Body Shop
1
0.1%
-
-
-
-
1
2.0%
-
New Look
3
0.4%
-
-
-
-
-
-
Railw ay Station
1
0.1%
-
-
-
-
-
-
More for the elderly
1
0.1%
-
-
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:96
Q9. Other shops/facilities would you like to see by Z2. Location of interview
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
Baby changing
facilities
3
0.4%
-
-
2
5.7%
-
-
-
Body Shop
1
0.1%
-
-
-
-
-
-
New Look
3
0.4%
-
-
1
2.9%
-
1
2.8%
-
Railw ay Station
1
0.1%
-
-
-
-
-
-
More for the elderly
1
0.1%
-
-
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:97
Q10a. Other centre visited most - non food shopping by Z2. Location of interview
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
Q10a. Other centre
visited m ost - non
food shopping
Aylsham
5
0.7%
-
-
-
1
5.3%
-
-
1
1.4%
Banbury
1
0.1%
-
-
-
-
-
-
-
Basildon
1
0.1%
-
-
-
-
-
-
-
Bedford
1
0.1%
-
-
-
-
-
-
-
Birm ingham
2
0.3%
-
-
-
-
-
1
3.0%
-
Boston
1
0.1%
-
-
-
-
-
-
-
Braintree
1
0.1%
-
-
-
-
-
-
-
Brighton
3
0.4%
-
-
-
-
-
-
-
Bristol
1
0.1%
-
-
-
-
-
1
3.0%
-
Burton on Trent
1
0.1%
-
-
-
-
1
4.2%
-
-
Bury St Edm unds
4
0.6%
-
-
-
-
-
1
3.0%
-
Cam bridge
9
1.3%
1
3.1%
-
2
8.0%
1
5.3%
-
-
1
1.4%
Chadw ell Heath
1
0.1%
-
-
-
-
-
-
1
1.4%
Chelm slford
2
0.3%
-
-
-
-
-
1
3.0%
-
Chester
1
0.1%
-
-
-
-
-
-
-
Chesterfield
1
0.1%
-
-
-
-
-
-
-
Clacton
1
0.1%
-
-
-
-
-
-
-
Clacton-on-Sea
1
0.1%
-
-
-
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:98
Q10a. Other centre visited most - non food shopping by Z2. Location of interview
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
Q10a. Other centre
visited m ost - non
food shopping
Aylsham
5
0.7%
-
-
-
-
1
2.0%
-
Banbury
1
0.1%
1
1.4%
-
-
-
-
-
Basildon
1
0.1%
1
1.4%
-
-
-
-
-
Bedford
1
0.1%
-
-
-
-
-
-
Birm ingham
2
0.3%
1
1.4%
-
-
-
-
-
Boston
1
0.1%
-
-
-
-
-
-
Braintree
1
0.1%
-
-
-
-
1
2.0%
-
Brighton
3
0.4%
2
2.9%
-
-
-
-
-
Bristol
1
0.1%
-
-
-
-
-
-
Burton on Trent
1
0.1%
-
-
-
-
-
-
Bury St Edm unds
4
0.6%
1
1.4%
-
-
-
-
-
Cam bridge
9
1.3%
-
2
3.8%
-
-
1
2.0%
1
4.8%
Chadw ell Heath
1
0.1%
-
-
-
-
-
-
Chelm slford
2
0.3%
1
1.4%
-
-
-
-
-
Chester
1
0.1%
-
-
-
-
1
2.0%
-
Chesterfield
1
0.1%
-
-
-
-
-
1
4.8%
Clacton
1
0.1%
-
-
-
-
-
-
Clacton-on-Sea
1
0.1%
1
1.4%
-
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:99
Q10a. Other centre visited most - non food shopping by Z2. Location of interview
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
Q10a. Other centre
visited m ost - non
food shopping
Aylsham
5
0.7%
-
-
-
1
4.0%
1
2.8%
-
Banbury
1
0.1%
-
-
-
-
-
-
Basildon
1
0.1%
-
-
-
-
-
-
Bedford
1
0.1%
1
2.7%
-
-
-
-
-
Birm ingham
2
0.3%
-
-
-
-
-
-
Boston
1
0.1%
1
2.7%
-
-
-
-
-
Braintree
1
0.1%
-
-
-
-
-
-
Brighton
3
0.4%
-
-
1
2.9%
-
-
-
Bristol
1
0.1%
-
-
-
-
-
-
Burton on Trent
1
0.1%
-
-
-
-
-
-
Bury St Edm unds
4
0.6%
2
5.4%
-
-
-
-
-
Cam bridge
9
1.3%
-
-
-
-
-
-
Chadw ell Heath
1
0.1%
-
-
-
-
-
-
Chelm slford
2
0.3%
-
-
-
-
-
-
Chester
1
0.1%
-
-
-
-
-
-
Chesterfield
1
0.1%
-
-
-
-
-
-
Clacton
1
0.1%
1
2.7%
-
-
-
-
-
Clacton-on-Sea
1
0.1%
-
-
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:100
Q10a. Other centre visited most - non food shopping by Z2. Location of interview
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
Colchester
2
0.3%
-
-
-
-
-
-
-
Corby
1
0.1%
-
-
-
-
-
-
-
Coventry
1
0.1%
-
-
-
-
-
-
-
Crom er
28
4.2%
-
-
-
1
5.3%
1
3.0%
-
Derby
5
0.7%
-
-
-
-
-
-
-
Dereham
17
2.5%
-
-
1
5.3%
-
-
-
Diss
1
0.1%
-
-
-
-
-
-
-
Doncaster
1
0.1%
-
-
-
-
-
1
3.0%
-
Dunstable
1
0.1%
-
-
-
-
-
-
-
Eastbourne
1
0.1%
1
3.1%
-
-
-
-
-
-
Fakenham
15
2.2%
1
3.1%
-
1
4.0%
-
1
4.2%
Falm outh
1
0.1%
-
-
-
-
-
-
1
1.4%
Fareham
1
0.1%
-
-
-
-
-
-
-
Felixstow e
1
0.1%
-
-
-
-
-
-
-
Gillingham
1
0.1%
-
-
-
-
1
4.2%
-
-
Grantham
1
0.1%
-
-
-
-
-
-
-
Gravesend
1
0.1%
-
-
-
-
-
-
-
Great Yarm outh
14
2.1%
-
-
-
-
-
-
Grim sby
2
0.3%
-
-
-
-
-
-
-
Guildford
1
0.1%
-
-
-
-
-
-
-
Q2A Marketing & Research
6
17.1%
4
16.7%
5
15.2%
-
11
15.7%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:101
Q10a. Other centre visited most - non food shopping by Z2. Location of interview
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
Colchester
2
0.3%
-
1
1.9%
-
-
-
-
Corby
1
0.1%
-
1
1.9%
-
-
-
-
Coventry
1
0.1%
-
-
-
-
-
-
Crom er
28
4.2%
-
-
-
1
4.3%
Derby
5
0.7%
1
1.4%
-
-
-
1
2.0%
-
Dereham
17
2.5%
-
-
-
1
2.0%
-
Diss
1
0.1%
-
-
-
-
-
-
Doncaster
1
0.1%
-
-
-
-
-
-
Dunstable
1
0.1%
-
-
-
-
-
-
Eastbourne
1
0.1%
-
-
-
-
-
-
Fakenham
15
2.2%
-
-
-
-
-
Falm outh
1
0.1%
-
-
-
-
-
-
Fareham
1
0.1%
1
1.4%
-
-
-
-
-
Felixstow e
1
0.1%
-
-
-
-
-
-
Gillingham
1
0.1%
-
-
-
-
-
-
Grantham
1
0.1%
-
-
-
-
-
-
Gravesend
1
0.1%
-
-
-
1
4.3%
-
-
Great Yarm outh
14
2.1%
1
1.4%
-
-
-
2
3.9%
-
Grim sby
2
0.3%
1
1.4%
1
1.9%
-
-
-
-
Guildford
1
0.1%
-
-
-
-
1
2.0%
-
Q2A Marketing & Research
4
11.1%
3
13.0%
7
13.7%
3
14.3%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:102
Q10a. Other centre visited most - non food shopping by Z2. Location of interview
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
Colchester
2
0.3%
-
-
-
-
1
2.8%
-
Corby
1
0.1%
-
-
-
-
-
-
Coventry
1
0.1%
-
-
-
-
-
1
4.0%
Crom er
28
4.2%
1
2.7%
-
-
Derby
5
0.7%
2
5.4%
1
5.0%
-
Dereham
17
2.5%
1
2.7%
-
Diss
1
0.1%
-
-
Doncaster
1
0.1%
-
Dunstable
1
0.1%
Eastbourne
1
0.1%
Fakenham
15
2.2%
Falm outh
3
12.0%
3
8.3%
4
16.0%
-
-
-
-
-
-
-
1
4.0%
-
-
-
-
-
-
-
1
2.7%
-
-
-
-
-
-
-
-
-
-
-
2
5.4%
1
5.0%
-
1
4.0%
-
-
1
0.1%
-
-
-
-
-
-
Fareham
1
0.1%
-
-
-
-
-
-
Felixstow e
1
0.1%
-
-
-
1
4.0%
-
-
Gillingham
1
0.1%
-
-
-
-
-
-
Grantham
1
0.1%
-
1
5.0%
-
-
-
-
Gravesend
1
0.1%
-
-
-
-
-
-
Great Yarm outh
14
2.1%
-
-
-
-
-
-
Grim sby
2
0.3%
-
-
-
-
-
-
Guildford
1
0.1%
-
-
-
-
-
-
Q2A Marketing & Research
4
11.4%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:103
Q10a. Other centre visited most - non food shopping by Z2. Location of interview
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
Hackney
1
0.1%
-
1
2.9%
-
-
-
-
-
Harrogate
1
0.1%
-
-
-
-
-
1
3.0%
-
Hertford
1
0.1%
-
-
-
-
-
-
-
Hinckley
1
0.1%
-
-
-
-
-
1
3.0%
-
Holt
18
2.7%
1
3.1%
3
8.6%
-
-
2
8.3%
1
3.0%
-
Hoveton
6
0.9%
-
-
-
-
-
-
2
2.9%
Huddersfield
2
0.3%
-
-
-
-
-
1
3.0%
-
Hunstanton
1
0.1%
-
-
-
-
-
-
-
Huntingdon
1
0.1%
-
-
-
-
-
-
-
Ilford
2
0.3%
-
-
-
-
-
-
-
Ipsw ich
5
0.7%
-
1
2.9%
-
-
1
4.2%
-
1
1.4%
Kettering
1
0.1%
-
-
-
-
-
-
-
Kings Lynn
35
5.2%
-
-
-
-
2
6.1%
2
2.9%
Kingston-onTham es
1
0.1%
-
-
1
4.0%
-
-
-
-
Lakeside, Essex
4
0.6%
-
-
-
-
-
1
3.0%
-
Leam ington Spa
3
0.4%
-
-
-
-
-
1
3.0%
-
Leicester
10
1.5%
-
-
1
4.0%
-
-
2
6.1%
-
Leigh on Sea
1
0.1%
-
-
-
-
-
-
-
Leom inster
1
0.1%
-
-
-
-
-
-
-
Lincoln
3
0.4%
1
3.1%
-
-
-
1
4.2%
-
-
Q2A Marketing & Research
5
14.3%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:104
Q10a. Other centre visited most - non food shopping by Z2. Location of interview
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
Hackney
1
0.1%
-
-
-
-
-
-
Harrogate
1
0.1%
-
-
-
-
-
-
Hertford
1
0.1%
-
-
-
-
-
-
Hinckley
1
0.1%
-
-
-
-
-
-
Holt
18
2.7%
1
1.4%
2
3.8%
-
-
2
3.9%
2
9.5%
Hoveton
6
0.9%
-
-
-
-
-
-
Huddersfield
2
0.3%
-
1
1.9%
-
-
-
-
Hunstanton
1
0.1%
-
-
-
-
-
-
Huntingdon
1
0.1%
-
-
-
-
-
-
Ilford
2
0.3%
-
-
-
1
4.3%
-
-
Ipsw ich
5
0.7%
-
-
-
-
-
-
Kettering
1
0.1%
-
-
-
-
-
1
4.8%
Kings Lynn
35
5.2%
1
1.4%
-
-
-
2
9.5%
Kingston-onTham es
1
0.1%
-
-
-
-
-
-
Lakeside, Essex
4
0.6%
1
1.4%
-
-
-
-
-
Leam ington Spa
3
0.4%
-
-
-
-
-
-
Leicester
10
1.5%
3
4.3%
2
3.8%
-
-
-
-
Leigh on Sea
1
0.1%
-
-
-
-
-
-
Leom inster
1
0.1%
-
-
-
1
4.3%
-
-
Lincoln
3
0.4%
-
-
-
-
-
-
Q2A Marketing & Research
14
38.9%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:105
Q10a. Other centre visited most - non food shopping by Z2. Location of interview
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
Hackney
1
0.1%
-
-
-
-
-
-
Harrogate
1
0.1%
-
-
-
-
-
-
Hertford
1
0.1%
-
-
-
-
1
2.8%
-
Hinckley
1
0.1%
-
-
-
-
-
-
Holt
18
2.7%
-
1
5.0%
1
2.9%
-
-
2
8.0%
Hoveton
6
0.9%
-
-
-
-
3
8.3%
1
4.0%
Huddersfield
2
0.3%
-
-
-
-
-
-
Hunstanton
1
0.1%
-
-
1
2.9%
-
-
-
Huntingdon
1
0.1%
1
2.7%
-
-
-
-
-
Ilford
2
0.3%
1
2.7%
-
-
-
-
-
Ipsw ich
5
0.7%
1
2.7%
-
-
-
-
1
4.0%
Kettering
1
0.1%
-
-
-
-
-
-
Kings Lynn
35
5.2%
1
4.0%
-
-
Kingston-onTham es
1
0.1%
-
-
-
-
-
-
Lakeside, Essex
4
0.6%
-
-
2
5.7%
-
-
-
Leam ington Spa
3
0.4%
1
2.7%
-
-
1
4.0%
-
-
Leicester
10
1.5%
1
2.7%
1
5.0%
-
-
-
-
Leigh on Sea
1
0.1%
-
-
1
2.9%
-
-
-
Leom inster
1
0.1%
-
-
-
-
-
-
Lincoln
3
0.4%
-
-
1
2.9%
-
-
-
Q2A Marketing & Research
4
10.8%
-
4
11.4%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:106
Q10a. Other centre visited most - non food shopping by Z2. Location of interview
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
London
9
1.3%
-
-
-
-
-
3
9.1%
-
Low estoft
2
0.3%
-
-
-
-
-
-
-
Luton
2
0.3%
-
-
-
-
-
-
-
Malden
1
0.1%
-
-
-
-
1
4.2%
-
-
Manchester
2
0.3%
-
-
-
-
-
-
-
Mansfield
2
0.3%
-
-
-
-
-
-
-
Melton Mow bray
1
0.1%
-
-
-
-
-
-
-
Merryhill
1
0.1%
-
-
-
-
-
-
-
Milton Keynes
4
0.6%
-
-
-
-
1
4.2%
-
1
1.4%
None 123
18.4%
North Walsham
14
2.1%
Northam pton
2
0.3%
Norw ich 184
27.5%
8
25.0%
11
31.4%
5
20.0%
4
21.1%
4
16.7%
3
9.1%
18
25.7%
1
3.1%
-
-
-
1
4.2%
-
6
8.6%
-
-
1
4.0%
-
-
-
-
12
37.5%
6
17.1%
6
24.0%
11
57.9%
4
16.7%
1
3.0%
22
31.4%
Nottingham
9
1.3%
1
3.1%
-
1
4.0%
-
-
1
3.0%
-
Peterborough
6
0.9%
-
-
-
-
-
-
-
Poole
3
0.4%
-
-
1
4.0%
-
-
-
-
Preston
1
0.1%
-
-
-
-
-
1
3.0%
-
Rom ford
1
0.1%
-
-
-
-
-
-
-
Rotherham
1
0.1%
-
-
-
-
-
-
-
Sheffield
10
1.5%
-
-
1
4.0%
-
1
4.2%
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:107
Q10a. Other centre visited most - non food shopping by Z2. Location of interview
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
London
9
1.3%
1
1.4%
2
3.8%
-
-
-
-
Low estoft
2
0.3%
2
2.9%
-
-
-
-
-
Luton
2
0.3%
1
1.4%
-
-
1
4.3%
-
-
Malden
1
0.1%
-
-
-
-
-
-
Manchester
2
0.3%
1
1.4%
1
1.9%
-
-
-
-
Mansfield
2
0.3%
-
1
1.9%
-
-
-
-
Melton Mow bray
1
0.1%
-
-
-
-
-
-
Merryhill
1
0.1%
-
-
-
-
-
-
Milton Keynes
4
0.6%
-
2
3.8%
-
-
-
-
None 123
18.4%
North Walsham
14
2.1%
Northam pton
2
0.3%
Norw ich 184
27.5%
14
20.0%
4
7.5%
2
2.9%
3
5.7%
-
1
4.3%
-
-
-
-
-
-
-
-
23
32.9%
14
26.4%
6
16.7%
9
25.0%
5
21.7%
1
4.3%
9
17.6%
23
45.1%
5
23.8%
4
19.0%
Nottingham
9
1.3%
2
2.9%
-
-
-
1
2.0%
-
Peterborough
6
0.9%
-
1
1.9%
-
1
4.3%
-
-
Poole
3
0.4%
-
-
-
1
4.3%
-
-
Preston
1
0.1%
-
-
-
-
-
-
Rom ford
1
0.1%
-
-
-
-
-
-
Rotherham
1
0.1%
1
1.4%
-
-
-
-
-
Sheffield
10
1.5%
3
4.3%
1
1.9%
1
2.8%
-
-
1
4.8%
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:108
Q10a. Other centre visited most - non food shopping by Z2. Location of interview
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
London
9
1.3%
-
1
5.0%
-
-
-
2
8.0%
Low estoft
2
0.3%
-
-
-
-
-
-
Luton
2
0.3%
-
-
-
-
-
-
Malden
1
0.1%
-
-
-
-
-
-
Manchester
2
0.3%
-
-
-
-
-
-
Mansfield
2
0.3%
-
1
5.0%
-
-
-
-
Melton Mow bray
1
0.1%
1
2.7%
-
-
-
-
-
Merryhill
1
0.1%
-
-
-
-
-
1
4.0%
Milton Keynes
4
0.6%
-
-
-
-
-
-
3
8.1%
1
5.0%
None 123
18.4%
9
25.7%
4
16.0%
8
22.2%
2
8.0%
North Walsham
14
2.1%
-
-
-
-
-
-
Northam pton
2
0.3%
-
-
-
-
-
1
4.0%
Norw ich 184
27.5%
6
16.2%
5
25.0%
7
28.0%
16
44.4%
7
28.0%
-
1
4.0%
1
2.8%
-
-
-
-
-
Nottingham
9
1.3%
1
2.7%
Peterborough
6
0.9%
1
2.7%
Poole
3
0.4%
-
-
1
2.9%
-
-
-
Preston
1
0.1%
-
-
-
-
-
-
Rom ford
1
0.1%
-
-
-
1
4.0%
-
-
Rotherham
1
0.1%
-
-
-
-
-
-
Sheffield
10
1.5%
1
2.7%
-
-
-
-
1
4.0%
Q2A Marketing & Research
-
7
20.0%
3
15.0%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:109
Q10a. Other centre visited most - non food shopping by Z2. Location of interview
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
3
9.4%
-
2
8.0%
-
-
2
6.1%
-
1
0.1%
-
-
-
-
-
-
-
Southend-on-Sea
1
0.1%
-
-
-
-
-
-
-
St Helens
1
0.1%
-
-
-
-
-
-
-
Stafford
1
0.1%
-
-
-
-
-
-
-
Stalham
3
0.4%
-
-
-
-
-
-
-
Stevenage
1
0.1%
1
3.1%
-
-
-
-
-
-
Sw affham
2
0.3%
-
-
-
-
-
-
-
Tw ickenham
1
0.1%
-
-
-
-
-
-
-
Tw yford
1
0.1%
-
-
1
4.0%
-
-
-
-
Wallingford
1
0.1%
-
-
-
-
-
-
-
Warrington
1
0.1%
-
-
-
-
-
-
-
Watelooville
1
0.1%
-
-
-
-
-
-
-
Watford
3
0.4%
-
-
1
4.0%
-
1
4.2%
-
1
1.4%
Wellingborough
1
0.1%
-
-
-
-
-
-
-
Wells Next The Sea
5
0.7%
-
-
-
-
-
-
-
Whitstable
1
0.1%
-
-
-
-
-
-
-
Winchester
1
0.1%
-
1
2.9%
-
-
-
-
-
Wisbech
1
0.1%
-
-
-
-
-
-
-
Wolverham pton
1
0.1%
-
-
-
-
-
-
-
Sheringham
23
3.4%
Sleaford
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:110
Q10a. Other centre visited most - non food shopping by Z2. Location of interview
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
Sheringham
23
3.4%
-
10
18.9%
-
2
8.7%
-
-
Sleaford
1
0.1%
-
1
1.9%
-
-
-
-
Southend-on-Sea
1
0.1%
-
-
-
1
4.3%
-
-
St Helens
1
0.1%
1
1.4%
-
-
-
-
-
Stafford
1
0.1%
-
-
-
-
-
-
Stalham
3
0.4%
1
1.4%
1
1.9%
-
-
-
-
Stevenage
1
0.1%
-
-
-
-
-
-
Sw affham
2
0.3%
-
-
1
2.8%
1
4.3%
-
-
Tw ickenham
1
0.1%
-
-
-
-
-
-
Tw yford
1
0.1%
-
-
-
-
-
-
Wallingford
1
0.1%
-
1
1.9%
-
-
-
-
Warrington
1
0.1%
-
-
-
-
-
-
Watelooville
1
0.1%
-
-
-
-
-
-
Watford
3
0.4%
-
-
-
-
-
-
Wellingborough
1
0.1%
-
-
-
-
-
-
Wells Next The Sea
5
0.7%
-
1
1.9%
1
2.8%
-
-
-
Whitstable
1
0.1%
-
-
-
-
-
1
4.8%
Winchester
1
0.1%
-
-
-
-
-
-
Wisbech
1
0.1%
-
-
-
-
-
-
Wolverham pton
1
0.1%
-
-
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:111
Q10a. Other centre visited most - non food shopping by Z2. Location of interview
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
Sheringham
23
3.4%
-
Sleaford
1
0.1%
-
Southend-on-Sea
1
0.1%
St Helens
20
25
36
25
-
1
4.0%
-
-
-
-
-
-
-
-
-
-
-
-
-
1
0.1%
-
-
-
-
-
-
Stafford
1
0.1%
1
2.7%
-
-
-
-
-
Stalham
3
0.4%
-
-
-
-
1
2.8%
-
Stevenage
1
0.1%
-
-
-
-
-
-
Sw affham
2
0.3%
-
-
-
-
-
-
Tw ickenham
1
0.1%
1
2.7%
-
-
-
-
-
Tw yford
1
0.1%
-
-
-
-
-
-
Wallingford
1
0.1%
-
-
-
-
-
-
Warrington
1
0.1%
-
-
-
-
-
1
4.0%
Watelooville
1
0.1%
-
1
5.0%
-
-
-
-
Watford
3
0.4%
-
-
-
-
-
-
Wellingborough
1
0.1%
-
-
-
-
-
1
4.0%
Wells Next The Sea
5
0.7%
-
-
3
8.6%
-
-
-
Whitstable
1
0.1%
-
-
-
-
-
-
Winchester
1
0.1%
-
-
-
-
-
-
Wisbech
1
0.1%
1
2.7%
-
-
-
-
-
Wolverham pton
1
0.1%
-
-
-
1
4.0%
-
-
Q2A Marketing & Research
3
15.0%
35
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:112
Q10a. Other centre visited most - non food shopping by Z2. Location of interview
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
Woodbridge
1
0.1%
-
-
-
-
-
1
3.0%
-
Woodford Green
2
0.3%
-
-
1
4.0%
-
-
-
-
Worcester
1
0.1%
-
1
2.9%
-
-
-
-
-
Wroxham
6
0.9%
1
3.1%
-
-
-
-
-
2
2.9%
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:113
Q10a. Other centre visited most - non food shopping by Z2. Location of interview
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
Woodbridge
1
0.1%
-
-
-
-
-
-
Woodford Green
2
0.3%
-
-
-
-
-
-
Worcester
1
0.1%
-
-
-
-
-
-
Wroxham
6
0.9%
-
-
-
2
8.7%
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:114
Q10a. Other centre visited most - non food shopping by Z2. Location of interview
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
Woodbridge
1
0.1%
-
-
-
-
-
-
Woodford Green
2
0.3%
-
-
-
1
4.0%
-
-
Worcester
1
0.1%
-
-
-
-
-
-
Wroxham
6
0.9%
-
-
-
-
1
2.8%
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:115
Q10b. How often visit centre for non food shopping by Z2. Location of interview
Analysis..: Q10b. How often visit centre for non food shopping
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 547
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
24
24
20
15
20
30
52
Q10b. How often visit
centre for non food
shopping
Everyday
20
3.7%
-
1
4.2%
1
5.0%
-
5 tim es a w eek
17
3.1%
-
1
4.2%
1
5.0%
-
-
4 tim es a w eek
5
0.9%
1
4.2%
1
4.2%
-
-
-
-
-
3 tim es a w eek
24
4.4%
-
1
4.2%
2
10.0%
-
-
1
3.3%
4
7.7%
Tw ice a w eek
52
9.5%
2
8.3%
1
4.2%
2
10.0%
1
6.7%
2
10.0%
5
16.7%
4
7.7%
Once a w eek 181
33.1%
9
37.5%
9
37.5%
4
20.0%
1
6.7%
8
40.0%
11
36.7%
19
36.5%
99
18.1%
5
20.8%
5
20.8%
2
10.0%
8
53.3%
3
15.0%
5
16.7%
10
19.2%
Once a m onth 149
27.2%
7
29.2%
5
20.8%
8
40.0%
5
33.3%
5
25.0%
2
6.7%
11
21.2%
Once every 2 w eeks
Q2A Marketing & Research
2
10.0%
2
6.7%
1
1.9%
4
13.3%
3
5.8%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:116
Q10b. How often visit centre for non food shopping by Z2. Location of interview
Analysis..: Q10b. How often visit centre for non food shopping
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 547
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
56
49
30
18
42
16
Q10b. How often visit
centre for non food
shopping
Everyday
20
3.7%
2
3.6%
1
2.0%
-
5 tim es a w eek
17
3.1%
-
3
6.1%
2
6.7%
4 tim es a w eek
5
0.9%
-
-
1
3.3%
3 tim es a w eek
24
4.4%
1
1.8%
3
6.1%
2
6.7%
Tw ice a w eek
52
9.5%
9
16.1%
3
6.1%
Once a w eek 181
33.1%
19
33.9%
99
18.1%
Once a m onth 149
27.2%
Once every 2 w eeks
Q2A Marketing & Research
2
11.1%
2
4.8%
-
-
-
-
-
-
-
2
11.1%
1
2.4%
-
2
6.7%
5
27.8%
3
7.1%
1
6.3%
15
30.6%
11
36.7%
6
33.3%
12
28.6%
7
43.8%
10
17.9%
11
22.4%
9
30.0%
2
11.1%
6
14.3%
1
6.3%
15
26.8%
13
26.5%
3
10.0%
1
5.6%
18
42.9%
7
43.8%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:117
Q10b. How often visit centre for non food shopping by Z2. Location of interview
Analysis..: Q10b. How often visit centre for non food shopping
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 547
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
34
19
26
21
28
23
Q10b. How often visit
centre for non food
shopping
Everyday
20
3.7%
4
11.8%
-
2
7.7%
-
-
-
5 tim es a w eek
17
3.1%
2
5.9%
-
-
1
4.8%
-
-
4 tim es a w eek
5
0.9%
-
-
1
3.8%
1
4.8%
-
-
3 tim es a w eek
24
4.4%
2
5.9%
-
2
9.5%
1
3.6%
-
Tw ice a w eek
52
9.5%
3
8.8%
2
7.7%
4
19.0%
3
10.7%
-
Once a w eek 181
33.1%
12
35.3%
6
31.6%
11
42.3%
7
33.3%
8
28.6%
6
26.1%
99
18.1%
7
20.6%
5
26.3%
3
11.5%
1
4.8%
3
10.7%
3
13.0%
Once a m onth 149
27.2%
4
11.8%
6
31.6%
7
26.9%
5
23.8%
13
46.4%
14
60.9%
Once every 2 w eeks
Q2A Marketing & Research
2
10.5%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:118
Q12. Social Grade by Z2. Location of interview
Analysis..: Q12. Social Grade
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
-
-
33
70
Q12. Social Grade
22
3.3%
2
6.3%
2
5.7%
2
8.0%
B 147
21.9%
4
12.5%
6
17.1%
11
44.0%
6
31.6%
5
20.8%
7
21.2%
10
14.3%
C1 211
31.5%
10
31.3%
7
20.0%
10
40.0%
7
36.8%
9
37.5%
12
36.4%
19
27.1%
C2 168
25.1%
10
31.3%
12
34.3%
2
8.0%
4
21.1%
9
37.5%
6
18.2%
23
32.9%
4
12.1%
12
17.1%
A
2
6.1%
-
D
87
13.0%
3
9.4%
6
17.1%
-
-
1
4.2%
E1 Retired/State
Pension
16
2.4%
2
6.3%
1
2.9%
-
-
-
2
6.1%
4
5.7%
E2 Unem ployed
15
2.2%
-
1
2.9%
-
1
5.3%
-
-
2
2.9%
Refused
4
0.6%
1
3.1%
-
-
1
5.3%
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:119
Q12. Social Grade by Z2. Location of interview
Analysis..: Q12. Social Grade
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
Q12. Social Grade
22
3.3%
1
1.4%
1
1.9%
1
2.8%
1
4.3%
1
2.0%
B 147
21.9%
19
27.1%
13
24.5%
5
13.9%
10
43.5%
10
19.6%
1
4.8%
C1 211
31.5%
24
34.3%
17
32.1%
15
41.7%
5
21.7%
11
21.6%
9
42.9%
C2 168
25.1%
15
21.4%
11
20.8%
10
27.8%
2
8.7%
16
31.4%
8
38.1%
8
15.1%
5
13.9%
4
17.4%
9
17.6%
A
-
D
87
13.0%
7
10.0%
E1 Retired/State
Pension
16
2.4%
2
2.9%
-
-
-
1
2.0%
1
4.8%
E2 Unem ployed
15
2.2%
2
2.9%
2
3.8%
-
-
3
5.9%
2
9.5%
Refused
4
0.6%
-
1
1.9%
-
1
4.3%
-
-
Q2A Marketing & Research
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:120
Q12. Social Grade by Z2. Location of interview
Analysis..: Q12. Social Grade
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
Q12. Social Grade
22
3.3%
1
2.7%
1
5.0%
2
5.7%
1
4.0%
1
2.8%
3
12.0%
B 147
21.9%
10
27.0%
4
20.0%
8
22.9%
6
24.0%
6
16.7%
6
24.0%
C1 211
31.5%
12
32.4%
7
35.0%
6
17.1%
11
44.0%
13
36.1%
7
28.0%
C2 168
25.1%
8
21.6%
3
15.0%
6
17.1%
5
20.0%
10
27.8%
8
32.0%
4
20.0%
13
37.1%
1
4.0%
4
11.1%
1
4.0%
A
D
87
13.0%
5
13.5%
E1 Retired/State
Pension
16
2.4%
1
2.7%
-
-
-
2
5.6%
-
E2 Unem ployed
15
2.2%
-
1
5.0%
-
1
4.0%
-
-
Refused
4
0.6%
-
-
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:121
Q13. Age by Z2. Location of interview
Analysis..: Q13. Age
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
Q13. Age
16 - 24
83
12.4%
4
12.5%
9
25.7%
-
4
21.1%
1
4.2%
1
3.0%
11
15.7%
25 - 34
67
10.0%
4
12.5%
4
11.4%
2
8.0%
4
21.1%
2
8.3%
3
9.1%
6
8.6%
35 - 44 106
15.8%
4
12.5%
4
11.4%
3
12.0%
2
10.5%
3
12.5%
10
30.3%
7
10.0%
45 - 54 131
19.6%
2
6.3%
6
17.1%
6
24.0%
1
5.3%
7
29.2%
4
12.1%
15
21.4%
55 - 64 149
22.2%
8
25.0%
6
17.1%
4
16.0%
6
31.6%
8
33.3%
9
27.3%
14
20.0%
65+ 134
20.0%
10
31.3%
6
17.1%
10
40.0%
2
10.5%
3
12.5%
6
18.2%
17
24.3%
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
Q13. Age
16 - 24
83
12.4%
7
10.0%
6
11.3%
9
25.0%
-
25 - 34
67
10.0%
5
7.1%
8
15.1%
4
11.1%
35 - 44 106
15.8%
11
15.7%
10
18.9%
45 - 54 131
19.6%
18
25.7%
55 - 64 149
22.2%
65+ 134
20.0%
Q2A Marketing & Research
7
13.7%
2
9.5%
1
4.3%
4
7.8%
3
14.3%
7
19.4%
2
8.7%
7
13.7%
3
14.3%
7
13.2%
2
5.6%
7
30.4%
14
27.5%
3
14.3%
16
22.9%
13
24.5%
10
27.8%
8
34.8%
9
17.6%
6
28.6%
13
18.6%
9
17.0%
4
11.1%
5
21.7%
10
19.6%
4
19.0%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:122
Q13. Age by Z2. Location of interview
Analysis..: Q13. Age
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
Q13. Age
16 - 24
83
12.4%
3
8.1%
2
10.0%
8
22.9%
-
25 - 34
67
10.0%
2
5.4%
2
10.0%
6
17.1%
1
4.0%
3
8.3%
3
12.0%
35 - 44 106
15.8%
10
27.0%
5
25.0%
2
5.7%
4
16.0%
4
11.1%
8
32.0%
45 - 54 131
19.6%
8
21.6%
5
25.0%
7
20.0%
8
32.0%
3
8.3%
8
32.0%
55 - 64 149
22.2%
7
18.9%
6
30.0%
7
20.0%
4
16.0%
4
11.1%
4
16.0%
65+ 134
20.0%
7
18.9%
5
14.3%
8
32.0%
13
36.1%
2
8.0%
Q2A Marketing & Research
-
9
25.0%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:123
Z1. Sex by Z2. Location of interview
Analysis..: Z1. Sex
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Absolute
Break %
Respondents
Z2. Location of interview
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
Fem ale 390
58.2%
20
62.5%
16
45.7%
11
44.0%
11
57.9%
15
62.5%
19
57.6%
33
47.1%
Male 280
41.8%
12
37.5%
19
54.3%
14
56.0%
8
42.1%
9
37.5%
14
42.4%
37
52.9%
Z1. Sex
Absolute
Break %
Respondents
Z2. Location of interview
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
Fem ale 390
58.2%
46
65.7%
31
58.5%
22
61.1%
15
65.2%
26
51.0%
13
61.9%
Male 280
41.8%
24
34.3%
22
41.5%
14
38.9%
8
34.8%
25
49.0%
8
38.1%
Z1. Sex
Absolute
Break %
Respondents
Z2. Location of interview
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
Fem ale 390
58.2%
18
48.6%
10
50.0%
18
51.4%
20
80.0%
28
77.8%
18
72.0%
Male 280
41.8%
19
51.4%
10
50.0%
17
48.6%
5
20.0%
8
22.2%
7
28.0%
Z1. Sex
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:124
Z2. Location of interview by Z2. Location of interview
Analysis..: Z2. Location of interview
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Crom er, Fakenham , Holt, Market N. Walsham , Sheringham ,
Wells Next The
Stalham ,
Church St. - A Bridge St - A
Place - A Market St. - A
High St. - A Sea, Staith St. - A High St. - A
32
35
25
19
24
33
70
Z2. Location of
interview
Crom er, West
St./Church St. - B
53
7.9%
-
-
-
-
-
-
-
Crom er, Church St. A
32
4.8%
32
100.0%
-
-
-
-
-
-
Crom er, Garden St. C
20
3.0%
-
-
-
-
-
-
-
Fakenham , Market
Place - B
36
5.4%
-
-
-
-
-
-
-
Fakenham , Bridge St
-A
35
5.2%
-
35
100.0%
-
-
-
-
-
Fakenham , Norw ich
St. - C
35
5.2%
-
-
-
-
-
-
-
Holt, Albert St. - C
25
3.7%
-
-
-
-
-
-
-
Holt, High St./Market
Place - B
23
3.4%
-
-
-
-
-
-
-
Holt, Market Place A
25
3.7%
-
-
25
100.0%
-
-
-
-
Hoveton, Stalham Rd.
-A
70
10.4%
-
-
-
-
-
-
-
N. Walsham , Market
St. - A
19
2.8%
-
-
-
19
100.0%
-
-
-
N. Walsham , Market
Place - B
51
7.6%
-
-
-
-
-
-
-
N. Walsham , Market
Place - C
36
5.4%
-
-
-
-
-
-
-
Sheringham , High St.
-A
24
3.6%
-
-
-
-
24
100.0%
-
-
Sheringham ,
Junction - B
21
3.1%
-
-
-
-
-
-
-
Sheringham , Station
Rd. - C
25
3.7%
-
-
-
-
-
-
-
Stalham , High St. - A
70
10.4%
-
-
-
-
-
-
70
100.0%
Wells Next The Sea,
Staith St. (Sth) - B
37
5.5%
-
-
-
-
-
-
-
Wells Next The Sea,
Staith St. - A
33
4.9%
-
-
-
-
-
33
100.0%
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:125
Z2. Location of interview by Z2. Location of interview
Analysis..: Z2. Location of interview
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Hoveton,
Crom er, West
Fakenham ,
Holt, High
N. Walsham , Sheringham ,
Stalham Rd. - A St./Church St. - B Market Place - B St./Market Place - B Market Place - B Junction - B
70
53
36
23
51
21
Z2. Location of
interview
Crom er, West
St./Church St. - B
53
7.9%
-
53
100.0%
-
-
-
-
Crom er, Church St. A
32
4.8%
-
-
-
-
-
-
Crom er, Garden St. C
20
3.0%
-
-
-
-
-
-
Fakenham , Market
Place - B
36
5.4%
-
-
36
100.0%
-
-
-
Fakenham , Bridge St
-A
35
5.2%
-
-
-
-
-
-
Fakenham , Norw ich
St. - C
35
5.2%
-
-
-
-
-
-
Holt, Albert St. - C
25
3.7%
-
-
-
-
-
-
Holt, High St./Market
Place - B
23
3.4%
-
-
-
23
100.0%
-
-
Holt, Market Place A
25
3.7%
-
-
-
-
-
-
Hoveton, Stalham Rd.
-A
70
10.4%
70
100.0%
-
-
-
-
-
N. Walsham , Market
St. - A
19
2.8%
-
-
-
-
-
-
N. Walsham , Market
Place - B
51
7.6%
-
-
-
-
51
100.0%
-
N. Walsham , Market
Place - C
36
5.4%
-
-
-
-
-
-
Sheringham , High St.
-A
24
3.6%
-
-
-
-
-
-
Sheringham ,
Junction - B
21
3.1%
-
-
-
-
-
21
100.0%
Sheringham , Station
Rd. - C
25
3.7%
-
-
-
-
-
-
Stalham , High St. - A
70
10.4%
-
-
-
-
-
-
Wells Next The Sea,
Staith St. (Sth) - B
37
5.5%
-
-
-
-
-
-
Wells Next The Sea,
Staith St. - A
33
4.9%
-
-
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:126
Z2. Location of interview by Z2. Location of interview
Analysis..: Z2. Location of interview
Break......: Z2. Location of interview
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Z2. Location of interview
Absolute
Break %
Respondents
Base
Base 670
Wells Next The Sea,
Crom er,
Fakenham , Holt, Albert
N. Walsham , Sheringham ,
Staith St. (Sth) - B Garden St. - C Norw ich St. - C
St. - C Market Place - C Station Rd. - C
37
20
35
25
36
25
Z2. Location of
interview
Crom er, West
St./Church St. - B
53
7.9%
-
-
-
-
-
-
Crom er, Church St. A
32
4.8%
-
-
-
-
-
-
Crom er, Garden St. C
20
3.0%
-
20
100.0%
-
-
-
-
Fakenham , Market
Place - B
36
5.4%
-
-
-
-
-
-
Fakenham , Bridge St
-A
35
5.2%
-
-
-
-
-
-
Fakenham , Norw ich
St. - C
35
5.2%
-
-
35
100.0%
-
-
-
Holt, Albert St. - C
25
3.7%
-
-
-
25
100.0%
-
-
Holt, High St./Market
Place - B
23
3.4%
-
-
-
-
-
-
Holt, Market Place A
25
3.7%
-
-
-
-
-
-
Hoveton, Stalham Rd.
-A
70
10.4%
-
-
-
-
-
-
N. Walsham , Market
St. - A
19
2.8%
-
-
-
-
-
-
N. Walsham , Market
Place - B
51
7.6%
-
-
-
-
-
-
N. Walsham , Market
Place - C
36
5.4%
-
-
-
-
36
100.0%
-
Sheringham , High St.
-A
24
3.6%
-
-
-
-
-
-
Sheringham ,
Junction - B
21
3.1%
-
-
-
-
-
-
Sheringham , Station
Rd. - C
25
3.7%
-
-
-
-
-
25
100.0%
Stalham , High St. - A
70
10.4%
-
-
-
-
-
-
Wells Next The Sea,
Staith St. (Sth) - B
37
5.5%
37
100.0%
-
-
-
-
-
Wells Next The Sea,
Staith St. - A
33
4.9%
-
-
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:127
Q1. Main reason for visiting North Norfolk today? by Q12. Social Grade
Analysis..: Q1. Main reason for visiting North Norfolk today?
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
22
B
147
C1
211
C2
168
D
87
E1 Retired/State
E2
Pension Unem ployed Refused
16
15
4
Q1. Main reason for
visiting North
Norfolk today?
Shopping for food
only - top up
shopping
1
17
20
11
57
9.5%
6.5%
8.5% 4.5% 11.6%
Shopping for food
only - m ain food
shop
24
3.6%
-
Shopping for both
food and non food
item s
57
8.5%
-
Shopping for
clothing/footw ear
item s
15
2.2%
-
4
2.7%
7
3.3%
Shopping for furniture/carpets/textiles
5
0.7%
-
2
1.4%
Shopping for
Chem ist goods
2
25
3.7% 9.1%
4
4.6%
3
18.8%
4
2.4%
5
5.7%
2
12.5%
2
13.3%
-
11
15
20
7.5%
7.1% 11.9%
8
9.2%
1
6.3%
2
13.3%
-
4
2.4%
-
-
-
-
2
0.9%
1
0.6%
-
-
-
-
6
4.1%
4
1.9%
6
3.6%
4
4.6%
-
3
20.0%
-
3
2.0%
8
3.8%
-
1
25.0%
Shopping for books/papers/m agazines
10
1.5%
-
1
0.7%
3
1.4%
2
1.2%
3
3.4%
-
1
6.7%
-
Shopping for
gifts/souvenirs
6
0.9%
-
4
2.7%
2
0.9%
-
-
-
-
-
Shopping for
jew ellery
2
0.3%
-
1
0.7%
1
0.5%
-
-
-
-
-
2
1.4%
-
1
0.6%
-
-
-
-
4
2.7%
4
1.9%
1
0.6%
-
1
6.3%
-
-
1
4
0.6% 4.5%
Shopping for sm all
electrical goods e.g.
TV, Kettle, Toaster
etc
Shopping for
DIY/hardw are item s
10
1.5%
-
Shopping for
recreational/leisure
goods
1
7
1.0% 4.5%
2
1.4%
2
0.9%
1
0.6%
1
1.1%
-
-
-
To visit the m arket
1
3
0.4% 4.5%
-
1
0.5%
1
0.6%
-
-
-
-
To visit
bank/financial
services
2
62
9.3% 9.1%
To visit post office
Q2A Marketing & Research
9
1.3%
-
9
23
19
6.1% 10.9% 11.3%
4
4.6%
2
1.4%
1
1.1%
2
0.9%
4
2.4%
3
18.8%
-
2
13.3%
-
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:128
Q1. Main reason for visiting North Norfolk today? by Q12. Social Grade
Analysis..: Q1. Main reason for visiting North Norfolk today?
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
To visit
hairdressers/beauty
salon
A
22
1
10
1.5% 4.5%
B
147
C1
211
C2
168
D
87
E1 Retired/State
E2
Pension Unem ployed Refused
16
15
2
1.4%
3
1.4%
1
0.6%
2
2.3%
-
-
4
1
25.0%
To m eet
friends/socialise
26
3.9%
-
2
1.4%
7
10
3.3%
6.0%
5
5.7%
1
6.3%
1
6.7%
-
To go to the cinem a
3
0.4%
-
-
2
0.9%
1
0.6%
-
-
-
-
To go to the theatre
1
2
0.3% 4.5%
-
-
-
1
1.1%
-
-
-
To visit pub/w ine bar
2
0.3%
-
-
1
0.5%
1
0.6%
-
-
-
-
To visit a
restaurant/cafe
4
0.6%
-
2
1.4%
-
1
0.6%
1
1.1%
-
-
-
To visit Fast Food
e.g. McDonalds, Fish
& Chips
1
0.1%
-
-
-
1
0.6%
-
-
-
-
To visit other
takeaw ay food e.g.
sandw ich shop
1
0.1%
-
-
-
1
0.6%
-
-
-
-
To go to gym /health
centre
2
0.3%
-
1
0.7%
1
0.5%
-
-
-
-
-
6
32
48
31
12
Tourism e.g. 134
holiday/day trip 20.0% 27.3% 21.8% 22.7% 18.5% 13.8%
Window shopping
1
11
1.6% 4.5%
2
1.4%
2
0.9%
2
1.2%
3
3.4%
2
12.5%
-
1
25.0%
1
6.7%
-
-
-
To have a w alk/stroll
around
43
6.4%
-
9
14
13
6.1%
6.6%
7.7%
5
5.7%
Healthcare e.g. doctor/hospital/dentist/optician
9
1.3%
-
2
1.4%
2
0.9%
2
1.2%
1
1.1%
-
1
6.7%
To visit DSS/Job
Centre
1
0.1%
-
1
0.7%
-
-
-
-
-
-
Council Offices
2
0.3%
-
-
-
1
0.6%
1
1.1%
-
-
-
Place of Worship
1
0.1%
-
-
1
0.5%
-
-
-
-
-
-
-
-
-
-
-
Work/business
reasons
2
14
20
15
17
68
9.5%
9.5%
8.9% 19.5%
10.1% 9.1%
College
Q2A Marketing & Research
6
0.9%
-
1
0.7%
3
1.4%
1
0.6%
1
1.1%
2
12.5%
2
13.3%
1
25.0%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:129
Q1. Main reason for visiting North Norfolk today? by Q12. Social Grade
Analysis..: Q1. Main reason for visiting North Norfolk today?
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
Passing through
A
22
2
20
3.0% 9.1%
B
147
C1
211
C2
168
D
87
E1 Retired/State
E2
Pension Unem ployed Refused
16
15
4
3
2.0%
4
1.9%
5
3.0%
5
5.7%
1
6.3%
-
-
To look at Estate
Agents
5
0.7%
-
2
1.4%
1
0.5%
2
1.2%
-
-
-
-
Art Shopping
4
0.6%
-
1
0.7%
2
0.9%
1
0.6%
-
-
-
-
Charity Shops
1
0.1%
-
-
-
-
1
1.1%
-
-
-
Com puter shop
3
0.4%
-
-
1
0.5%
2
1.2%
-
-
-
-
Toy shop
2
0.3%
-
-
1
0.5%
1
0.6%
-
-
-
-
To visit
relatives/friends
7
1.0%
-
4
2.7%
2
0.9%
-
1
1.1%
-
-
-
Laundrette
1
0.1%
-
1
0.7%
-
-
-
-
-
-
To play golf
1
1
0.1% 4.5%
-
-
-
-
-
-
-
To have car serviced
2
0.3%
-
-
1
0.5%
1
0.6%
-
-
-
-
Free parking
1
0.1%
-
-
1
0.5%
-
-
-
-
-
Shopping for baby
item s
1
0.1%
-
-
-
-
1
1.1%
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:130
Q2. Other reason for visiting North Norfolk today? by Q12. Social Grade
Analysis..: Q2. Other reason for visiting North Norfolk today?
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
22
B
147
C1
211
C2
168
D
87
E1 Retired/State
E2
Pension Unem ployed Refused
16
15
4
Q2. Other reason for
visiting North
Norfolk today?
Shopping for food
only - top up
shopping
3
48
7.2% 13.6%
Shopping for food
only - m ain food
shop
1
3
0.4% 4.5%
-
Shopping for both
food and non food
item s
34
5.1%
Shopping for
clothing/footw ear
item s
1
16
2.4% 4.5%
Shopping for furniture/carpets/textiles
2
0.3%
-
7
16
16
4.8%
7.6%
9.5%
5
5.7%
-
1
6.7%
-
-
1
1.1%
-
-
-
3
14
14
2.0%
6.6%
8.3%
2
2.3%
1
6.3%
-
-
4
2.7%
5
2.4%
3
1.8%
1
1.1%
-
-
1
0.7%
-
1
0.6%
-
-
-
-
1
0.5%
-
2
50.0%
Shopping for
Chem ist goods
1
9
1.3% 4.5%
1
0.7%
3
1.4%
3
1.8%
1
1.1%
-
-
-
Shopping for books/papers/m agazines
1
5
0.7% 4.5%
1
0.7%
1
0.5%
1
0.6%
1
1.1%
-
-
-
Shopping for
gifts/souvenirs
1
5
0.7% 4.5%
3
2.0%
-
1
0.6%
-
-
-
-
Shopping for
jew ellery
2
0.3%
-
2
1.4%
-
-
-
-
-
-
Shopping for sm all
electrical goods e.g.
TV, Kettle, Toaster
etc
2
0.3%
-
1
0.7%
-
-
1
1.1%
-
-
-
Shopping for
DIY/hardw are item s
1
4
0.6% 4.5%
1
0.7%
1
0.5%
1
0.6%
-
-
-
-
Shopping for
recreational/leisure
goods
5
0.7%
-
1
0.7%
2
0.9%
2
1.2%
-
-
-
-
To visit the m arket
1
0.1%
-
1
0.7%
-
-
-
-
-
-
To visit
bank/financial
services
25
3.7%
-
10
6.8%
5
2.4%
5
3.0%
3
3.4%
-
2
13.3%
-
To visit post office
13
1.9%
-
2
1.4%
5
2.4%
2
1.2%
1
1.1%
1
6.3%
2
13.3%
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:131
Q2. Other reason for visiting North Norfolk today? by Q12. Social Grade
Analysis..: Q2. Other reason for visiting North Norfolk today?
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
22
B
147
C1
C2
211
168
D
87
E1 Retired/State
E2
Pension Unem ployed Refused
16
15
4
To visit
hairdressers/beauty
salon
2
0.3%
-
1
0.7%
-
-
1
1.1%
-
-
-
To visit library
2
0.3%
-
-
2
0.9%
-
-
-
-
-
To m eet
friends/socialise
9
1.3%
-
1
0.7%
4
1.9%
1
0.6%
2
2.3%
1
6.3%
-
-
To visit pub/w ine bar
4
0.6%
-
1
0.7%
1
0.5%
1
0.6%
-
-
1
6.7%
-
To visit a
restaurant/cafe
12
1.8%
-
2
1.4%
3
1.4%
2
1.2%
4
4.6%
1
6.3%
-
-
To visit Fast Food
e.g. McDonalds, Fish
& Chips
4
0.6%
-
-
2
0.9%
2
1.2%
-
-
-
-
To visit other
takeaw ay food e.g.
sandw ich shop
3
0.4%
-
-
1
0.5%
1
0.6%
1
1.1%
-
-
-
To go to gym /health
centre
1
0.1%
-
-
-
-
1
1.1%
-
-
-
Tourism e.g.
holiday/day trip
21
3.1%
-
4
2.7%
8
3.8%
7
4.2%
2
2.3%
-
-
-
Window shopping
18
2.7%
-
5
3.4%
3
1.4%
7
4.2%
1
1.1%
2
12.5%
-
-
3
21
27
22
12
91
13.6% 13.6% 14.3% 12.8% 13.1% 13.8%
2
12.5%
To have a w alk/stroll
around
4
26.7%
-
Healthcare e.g. doctor/hospital/dentist/optician
4
0.6%
-
1
0.7%
2
0.9%
1
0.6%
-
-
-
-
Council Offices
1
0.1%
-
-
-
-
1
1.1%
-
-
-
Work/business
reasons
10
1.5%
-
2
1.4%
2
0.9%
4
2.4%
2
2.3%
-
-
-
College
1
0.1%
-
1
0.7%
-
-
-
-
-
-
Passing through
7
1.0%
-
2
1.4%
5
2.4%
-
-
-
-
-
8
61
90
69
43
No other reason 286
42.7% 36.4% 41.5% 42.7% 41.1% 49.4%
To visit bookm akers
Q2A Marketing & Research
1
0.1%
-
-
-
1
0.6%
-
8
50.0%
-
5
33.3%
-
2
50.0%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:132
Q2. Other reason for visiting North Norfolk today? by Q12. Social Grade
Analysis..: Q2. Other reason for visiting North Norfolk today?
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
22
B
147
C1
C2
D
E1 Retired/State
E2
Pension Unem ployed Refused
211
168
87
16
15
4
Pet Shop
1
0.1%
-
1
0.7%
-
-
-
-
-
-
To get a boat
2
0.3%
-
1
0.7%
1
0.5%
-
-
-
-
-
To visit Estate
Agents
2
0.3%
-
1
0.7%
1
0.5%
-
-
-
-
-
Charity shops
1
1
0.1% 4.5%
-
-
-
-
-
-
-
4
2.7%
3
1.4%
-
1
1.1%
-
-
-
-
-
-
-
-
-
-
To visit
relatives/friends
Needlew ork Shop
8
1.2%
-
1
1
0.1% 4.5%
Steam Railw ay
1
0.1%
-
-
1
0.5%
-
-
-
-
-
Woolw orths
2
0.3%
-
-
1
0.5%
1
0.6%
-
-
-
-
Beautiful place to
live
1
0.1%
-
-
1
0.5%
-
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:133
Q3. Mode of travel today? by Q12. Social Grade
Analysis..: Q3. Mode of travel today?
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
22
B
147
C1
211
C2
168
D
87
E1 Retired/State
E2
Pension Unem ployed Refused
16
15
4
Q3. Mode of travel
today?
16
94
120
80
37
Drive self in car/van 354
52.8% 72.7% 63.9% 56.9% 47.6% 42.5%
1
6.3%
3
20.0%
3
75.0%
1
22
87
13.0% 4.5% 15.0%
7
8.0%
3
18.8%
1
6.7%
1
25.0%
3
18.8%
2
13.3%
Passenger in car/van
Bus
22
3.3%
-
1
9
1.3% 4.5%
Train
Taxi
2
0.3%
-
33
19
15.6% 11.3%
3
2.0%
6
2.8%
6
3.6%
2
2.3%
4
2.7%
2
0.9%
1
0.6%
1
1.1%
-
-
-
1
0.7%
-
1
0.6%
-
-
-
-
3
18
Walk 176
26.3% 13.6% 12.2%
48
54
36
22.7% 32.1% 41.4%
8
50.0%
9
60.0%
-
-
Bicycle
14
2.1%
-
4
2.7%
1
0.5%
6
3.6%
2
2.3%
1
6.3%
-
-
Motorcycle
2
0.3%
-
-
-
1
0.6%
1
1.1%
-
-
-
1
0.7%
1
0.5%
-
-
-
-
-
-
-
-
1
1.1%
-
-
-
Boat
Wheelchair
Q2A Marketing & Research
1
3
0.4% 4.5%
1
0.1%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:134
Q4. How often visit North Norfolk? by Q12. Social Grade
Analysis..: Q4. How often visit North Norfolk?
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
22
B
147
C1
211
C2
168
D
87
E1 Retired/State
E2
Pension Unem ployed Refused
16
15
4
5
31.3%
7
46.7%
-
1
6.3%
1
6.7%
-
Q4. How often visit
North Norfolk?
2
16
32
46
20
Everyday 128
19.1% 9.1% 10.9% 15.2% 27.4% 23.0%
5 tim es a w eek
57
8.5%
-
4 tim es a w eek
20
3.0%
-
9
5.4%
3
3.4%
1
6.3%
-
-
3 tim es a w eek
1
13
21
11
57
8.8% 10.0%
6.5%
8.5% 4.5%
8
9.2%
3
18.8%
-
-
Tw ice a w eek
6
13
22
16
70
8.8% 10.4%
9.5%
10.4% 27.3%
8
9.2%
3
18.8%
1
6.7%
1
25.0%
1
10
16
45
6.8%
7.6%
6.7% 4.5%
8
4.8%
7
8.0%
-
2
13.3%
1
25.0%
2
31
4.6% 9.1%
9
5.4%
1
1.1%
-
-
Once a m onth
2
20
20
14
62
9.5%
8.3%
9.3% 9.1% 13.6%
4
4.6%
-
1
6.7%
Once every 6
m onths
2
24
28
19
80
11.9% 9.1% 16.3% 13.3% 11.3%
6
6.9%
-
1
6.7%
-
2
13
14
43
8.8%
6.6%
6.4% 9.1%
8
4.8%
4
4.6%
2
12.5%
-
-
2
12
19
13
56
8.2%
9.0%
7.7%
8.4% 9.1%
7
8.0%
1
6.3%
2
21
3.1% 9.1%
2
2.3%
-
Once a w eek
Once every 2 w eeks
Once a year
First tim e visit
Other
Q2A Marketing & Research
10
15
13
17
6.8%
7.1%
7.7% 19.5%
4
2.7%
3
1.4%
6
13
4.1%
6.2%
6
4.1%
8
3.8%
2
1.2%
2
13.3%
-
1
25.0%
1
25.0%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:135
Q5. If stopping to eat/drink where will you go? by Q12. Social Grade
Analysis..: Q5. If stopping to eat/drink where will you go?
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
B
C1
22
147
211
2
0.3%
-
-
1
0.5%
18
2.7%
-
4
2.7%
1
0.7%
C2
168
D
E1 Retired/State
E2
Pension Unem ployed Refused
87
16
15
4
1
0.6%
-
-
-
-
4
1.9%
7
4.2%
2
2.3%
1
6.3%
-
-
1
0.5%
1
0.6%
1
1.1%
-
-
-
42
27
20
19.9% 16.1% 23.0%
-
Missing
No reply
Q5. If stopping to
eat/drink w here w ill
you go?
Store Cafe
1
5
0.7% 4.5%
Store Restaurant
2
29
Other Cafe 122
18.2% 9.1% 19.7%
2
13.3%
-
Other Restaurant
1
21
3.1% 4.5%
7
4.8%
4
1.9%
8
4.8%
-
1
6.3%
-
Tea Room
1
19
2.8% 4.5%
6
4.1%
8
3.8%
2
1.2%
1
1.1%
-
-
23
19
11
10.9% 11.3% 12.6%
1
6.3%
1
6.7%
-
14
12
10
6.6%
7.1% 11.5%
1
6.3%
2
13.3%
-
Fast Food Outlet
2
13
70
8.8%
10.4% 9.1%
1
25.0%
Pub
44
6.6%
-
5
3.4%
Bar
5
0.7%
-
1
0.7%
2
0.9%
1
0.6%
1
1.1%
-
-
-
Shopping Centre
Food Court
1
0.1%
-
-
-
1
0.6%
-
-
-
-
Shopping Centre
Cafe
1
0.1%
-
-
-
-
-
1
6.3%
-
-
15
81
111
89
41
Will not stop 361
53.9% 68.2% 55.1% 52.6% 53.0% 47.1%
Lunch Club
Q2A Marketing & Research
1
0.1%
-
-
1
0.5%
-
-
11
68.8%
-
10
66.7%
-
3
75.0%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:136
Q6. What is the main attraction of this Town Centre to shop/visit? by Q12. Social Grade
Analysis..: Q6. What is the main attraction of this Town Centre to shop/visit?
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
22
B
147
C1
211
C2
168
D
87
E1 Retired/State
E2
Pension Unem ployed Refused
16
15
3
18.8%
4
26.7%
4
Q6. What is the m ain
attraction of this
Tow n Centre to
shop/visit?
2
27
49
43
27
Close to hom e 157
23.4% 9.1% 18.4% 23.2% 25.6% 31.0%
Close to w ork
2
19
2.8% 9.1%
2
50.0%
3
2.0%
5
2.4%
3
1.8%
6
6.9%
-
-
-
Easy to get to by bus
1
0.1%
-
-
-
1
0.6%
-
-
-
-
Pedestrianised
streets
3
0.4%
-
2
1.4%
-
1
0.6%
-
-
-
-
Easy to park near
shops
3
0.4%
-
1
0.7%
1
0.5%
1
0.6%
-
-
-
-
-
1
0.5%
2
1.2%
1
1.1%
-
-
-
2
22
30
25
91
13.6% 9.1% 15.0% 14.2% 14.9%
4
4.6%
5
31.3%
4
26
46
31
13
Nice shopping 121
environm ent 18.1% 18.2% 17.7% 21.8% 18.5% 14.9%
1
6.3%
-
-
2
6
0.9% 9.1%
Free/cheap parking
High quality shops
3
20.0%
-
Food store
3
0.4%
-
-
1
0.5%
-
1
1.1%
1
6.3%
-
-
Choice of
clothing/fashion
shops
4
0.6%
-
-
2
0.9%
-
2
2.3%
-
-
-
Choice of larger
chain stores
3
0.4%
-
1
0.7%
-
2
1.2%
-
-
-
-
Choice of
departm ent stores
4
0.6%
-
-
2
0.9%
2
1.2%
-
-
-
-
Choice of
value/discount
stores
4
0.6%
-
-
2
0.9%
2
1.2%
-
-
-
-
2
17
11
42
5.2%
6.3% 9.1% 11.6%
5
3.0%
3
3.4%
Choice of specialist
shops
2
9
1.3% 9.1%
The m arket
2
1.4%
4
1.9%
1
0.6%
-
Choice of places to
eat/drink
13
1.9%
-
3
2.0%
1
0.5%
6
3.6%
-
Safe/secure centre
3
0.4%
-
-
1
0.5%
1
0.6%
-
Q2A Marketing & Research
2
12.5%
2
12.5%
-
1
6.7%
1
25.0%
-
-
1
6.7%
-
1
6.7%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:137
Q6. What is the main attraction of this Town Centre to shop/visit? by Q12. Social Grade
Analysis..: Q6. What is the main attraction of this Town Centre to shop/visit?
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
B
22
147
C1
211
C2
168
D
E1 Retired/State
E2
Pension Unem ployed Refused
87
16
15
Place of Worship
7
1.0%
-
-
5
2.4%
1
0.6%
-
-
1
6.7%
Don't know
16
2.4%
-
7
4.8%
4
1.9%
-
3
3.4%
1
6.3%
-
7
8.0%
1
6.3%
Nothing in particular
1
12
10
20
53
8.2%
4.7% 11.9%
7.9% 4.5%
Bookm akers
1
0.1%
-
1
8
1.2% 4.5%
Sm all local shops
2
13.3%
4
1
25.0%
-
-
-
1
0.6%
-
-
-
-
3
2.0%
3
1.4%
1
0.6%
-
-
-
-
Boats
5
0.7%
-
1
0.7%
2
0.9%
1
0.6%
1
1.1%
-
-
-
Cinem a/Theatre
3
0.4%
-
1
0.7%
-
2
1.2%
-
-
-
-
The gardens on the
front
6
0.9%
-
-
2
0.9%
3
1.8%
1
1.1%
-
-
-
5
12
3.4%
5.7%
4
2.4%
5
5.7%
-
1
6.7%
-
The beach
1
28
4.2% 4.5%
Not too
com m ercialised
3
0.4%
-
1
0.7%
-
2
1.2%
-
-
-
-
Boots
1
0.1%
-
-
-
1
0.6%
-
-
-
-
Hairdresser
1
0.1%
-
-
1
0.5%
-
-
-
-
-
Close to
friends/relatives
2
12
1.8% 9.1%
2
1.4%
4
1.9%
2
1.2%
2
2.3%
-
-
-
The River
1
7
1.0% 4.5%
3
2.0%
-
2
1.2%
1
1.1%
-
-
-
The Quay
15
2.2%
-
4
2.7%
8
3.8%
-
3
3.4%
-
-
-
Close to our cam p
site
4
0.6%
-
-
2
0.9%
1
0.6%
1
1.1%
-
-
-
Steam Railw ay
1
0.1%
-
-
1
0.5%
-
-
-
-
-
The Gym
2
0.3%
-
1
0.7%
-
-
1
1.1%
-
-
-
Historical aspect
6
0.9%
-
2
1.4%
1
0.5%
1
0.6%
1
1.1%
-
1
6.7%
-
College
1
0.1%
-
-
-
-
1
1.1%
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:138
Q6. What is the main attraction of this Town Centre to shop/visit? by Q12. Social Grade
Analysis..: Q6. What is the main attraction of this Town Centre to shop/visit?
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
Tesco
Q2A Marketing & Research
4
0.6%
A
22
-
B
147
1
0.7%
C1
C2
211
168
-
-
D
87
3
3.4%
E1 Retired/State
E2
Pension Unem ployed Refused
16
15
4
-
-
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:139
Q7. What is the main weakness of Town Centre to shop/visit? by Q12. Social Grade
Analysis..: Q7. What is the main weakness of Town Centre to shop/visit?
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
B
C1
C2
22
147
211
168
D
87
E1 Retired/State
E2
Pension Unem ployed Refused
16
15
4
Q7. What is the m ain
w eakness of Tow n
Centre to
shop/visit?
Too sm all
1
0.1%
-
-
-
-
1
1.1%
-
-
-
Lack of quality
shops
5
0.7%
-
3
2.0%
2
0.9%
-
-
-
-
-
Hard to get to by bus
5
0.7%
-
-
3
1.4%
1
0.6%
1
1.1%
-
-
-
Hard to get to by
train
1
0.1%
-
-
1
0.5%
-
-
-
-
-
Hard to get to by car
12
1.8%
-
4
2.7%
3
1.4%
5
3.0%
-
-
-
-
No Pedestrianised
areas
1
9
1.3% 4.5%
5
3.4%
1
0.5%
-
1
1.1%
-
1
6.7%
-
Lack of leisure
facilities
1
4
0.6% 4.5%
-
-
1
0.6%
1
1.1%
-
1
6.7%
-
5
3.4%
1
0.5%
-
-
-
-
-
-
1
6.7%
Hard to park near
shops
6
0.9%
-
1
39
43
28
18
Hard to find parking 131
19.6% 4.5% 26.5% 20.4% 16.7% 20.7%
Poor choice of
stores
1
11
13
13
48
7.5%
6.2%
7.7%
7.2% 4.5%
Poor quality
environm ent
1
4
0.6% 4.5%
8
9.2%
2
12.5%
1
25.0%
-
-
1
0.7%
-
2
1.2%
-
-
-
-
No large food store
3
0.4%
-
-
3
1.4%
-
-
-
-
-
Lack of
clothing/fashion
shops
7
1.0%
-
1
0.7%
1
0.5%
2
1.2%
2
2.3%
1
6.3%
-
-
Lack of departm ent
stores
1
0.1%
-
-
-
-
1
1.1%
-
-
-
Lack of
value/discount
stores
3
0.4%
-
2
1.4%
1
0.5%
-
-
-
-
-
2
1.4%
1
0.5%
3
1.8%
1
1.1%
-
-
-
-
4
1.9%
2
1.2%
-
-
-
-
Too expensive to
park
Lack of larger
stores
Q2A Marketing & Research
1
8
1.2% 4.5%
6
0.9%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:140
Q7. What is the main weakness of Town Centre to shop/visit? by Q12. Social Grade
Analysis..: Q7. What is the main weakness of Town Centre to shop/visit?
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
No covered
shopping centres
1
0.1%
A
B
C1
22
147
211
-
-
-
2
1.4%
C2
168
D
E1 Retired/State
E2
Pension Unem ployed Refused
87
16
15
4
1
0.6%
-
-
-
-
2
0.9%
-
1
1.1%
-
-
-
Lack of places to
eat/drink
1
6
0.9% 4.5%
Not a safe/secure
centre
1
0.1%
-
-
1
0.5%
-
-
-
-
-
Lack of specialist
stores
6
0.9%
-
1
0.7%
4
1.9%
-
1
1.1%
-
-
-
5
3.0%
3
3.4%
-
1
6.7%
-
Don't know
4
11
10
34
7.5%
4.7%
5.1% 18.2%
5
22
45
45
21
Nothing in particular 151
22.5% 22.7% 15.0% 21.3% 26.8% 24.1%
6
37.5%
5
33.3%
2
50.0%
Too noisy
5
0.7%
-
-
1
0.5%
4
2.4%
-
-
-
-
Too m any young
people hanging
around
16
2.4%
-
2
1.4%
5
2.4%
6
3.6%
3
3.4%
-
-
-
Too m uch traffic
3
15
25
21
76
11.3% 13.6% 10.2% 11.8% 12.5%
8
9.2%
1
6.3%
2
13.3%
1
25.0%
Too m any big shops
taking over
1
0.1%
-
1
0.7%
-
-
-
-
-
-
Too m any Estate
Agents
2
0.3%
-
1
0.7%
1
0.5%
-
-
-
-
-
Too m any cars
5
0.7%
-
1
0.7%
2
0.9%
2
1.2%
-
-
-
-
Little shops have
closed dow n
10
1.5%
-
2
1.4%
5
2.4%
2
1.2%
-
1
6.3%
-
-
3
2.0%
6
2.8%
2
1.2%
4
4.6%
1
6.3%
-
-
Too m any tourists
1
17
2.5% 4.5%
No playground
5
0.7%
-
1
0.7%
1
0.5%
2
1.2%
-
1
6.3%
-
-
No night life
1
0.1%
-
1
0.7%
-
-
-
-
-
-
No W H Sm ith
1
0.1%
-
1
0.7%
-
-
-
-
-
-
North Norfolk Dist
Council - to listen to
w hat w e w ant
1
0.1%
-
-
1
0.5%
-
-
-
-
-
-
3
1.4%
1
0.6%
-
-
-
-
Lack of pavem ents
Q2A Marketing & Research
1
5
0.7% 4.5%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:141
Q7. What is the main weakness of Town Centre to shop/visit? by Q12. Social Grade
Analysis..: Q7. What is the main weakness of Town Centre to shop/visit?
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
22
B
147
C1
C2
211
168
D
87
E1 Retired/State
E2
Pension Unem ployed Refused
16
15
4
Too expensive
2
0.3%
-
1
0.7%
-
-
1
1.1%
-
-
-
No skateboard park
1
0.1%
-
-
1
0.5%
-
-
-
-
-
It's untidy
18
2.7%
-
4
11
2.7%
5.2%
1
0.6%
2
2.3%
-
-
-
No book shop
1
0.1%
-
-
-
1
0.6%
-
-
-
-
Am usem ent
arcades
1
0.1%
-
-
1
0.5%
-
-
-
-
-
Better w heelchair
facilities
4
0.6%
-
-
2
0.9%
1
0.6%
1
1.1%
-
-
-
Not enough seating
3
0.4%
-
-
1
0.5%
-
1
1.1%
1
6.3%
-
-
Lack of Petrol
Station
1
0.1%
-
1
0.7%
-
-
-
-
-
-
-
-
1
0.6%
-
-
-
-
1
2
0.3% 4.5%
Too m any charity
shops
Lack of facilities in
Winter
1
0.1%
-
-
1
0.5%
-
-
-
-
-
Com pulsory
purchase of holiday
hom es
1
0.1%
-
1
0.7%
-
-
-
-
-
-
Museum
1
0.1%
-
-
1
0.5%
-
-
-
-
-
Shops aw ay from
coast
1
0.1%
-
-
-
-
1
1.1%
-
-
-
Only one bank
1
0.1%
-
-
-
-
1
1.1%
-
-
-
Nothing for young
children/teenagers
to do
13
1.9%
-
1
0.7%
2
0.9%
2
1.2%
3
3.4%
Didn't need Tesco
13
1.9%
-
-
1
10
0.5%
6.0%
1
1.1%
Not being prom oted
enough
1
0.1%
-
-
-
1
0.6%
Access for
pushchairs
2
0.3%
-
-
-
Too m any building
societies
4
0.6%
-
2
1.4%
-
Q2A Marketing & Research
2
12.5%
3
20.0%
-
-
1
6.7%
-
-
-
-
-
2
1.2%
-
-
-
-
1
0.6%
1
1.1%
-
-
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:142
Q7. What is the main weakness of Town Centre to shop/visit? by Q12. Social Grade
Analysis..: Q7. What is the main weakness of Town Centre to shop/visit?
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
Miss the m arket
Q2A Marketing & Research
1
0.1%
A
B
22
147
-
-
C1
211
1
0.5%
C2
D
E1 Retired/State
E2
Pension Unem ployed Refused
168
87
16
15
4
-
-
-
-
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:143
Q8. How Town Cente of N. Norfolk has changed in last 5 yrs. by Q12. Social Grade
Analysis..: Q8. How Town Cente of N. Norfolk has changed in last 5 yrs.
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
22
B
147
C1
211
C2
168
D
87
E1 Retired/State
E2
Pension Unem ployed Refused
16
15
4
-
-
Q8. How Tow n
Cente of N. Norfolk
has changed in last 5
yrs.
6
6.9%
2
12.5%
2
16
17
20
14
77
8.1% 11.9% 16.1%
11.5% 9.1% 10.9%
3
18.8%
3
20.0%
2
50.0%
5
43
61
59
20
About the sam e 199
29.7% 22.7% 29.3% 28.9% 35.1% 23.0%
6
37.5%
4
26.7%
1
25.0%
9
33
47
31
24
Slightly better 151
22.5% 40.9% 22.4% 22.3% 18.5% 27.6%
1
6.3%
5
33.3%
1
25.0%
Much w orse
Slightly w orse
1
11
16
14
50
7.5%
7.6%
8.3%
7.5% 4.5%
6
6.9%
2
12.5%
2
27
47
23
17
Don't know 121
18.1% 9.1% 18.4% 22.3% 13.7% 19.5%
2
12.5%
Much better
3
17
23
21
72
10.7% 13.6% 11.6% 10.9% 12.5%
Q2A Marketing & Research
3
20.0%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:144
Q9. Other shops/facilities would you like to see by Q12. Social Grade
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
22
B
147
C1
211
C2
168
D
87
E1 Retired/State
E2
Pension Unem ployed Refused
16
15
4
Q9. Other
shops/facilities
w ould you like to
see
1
1.1%
1
6.3%
1
6.7%
-
1
17
31
31
18
Clothes 101
shops/fashion & 15.1% 4.5% 11.6% 14.7% 18.5% 20.7%
accessories
2
12.5%
1
6.7%
-
Superm arket/discount food store
Shoe shops
1
23
3.4% 4.5%
1
12
1.8% 4.5%
4
2.7%
9
4.3%
6
3.6%
1
0.7%
2
0.9%
6
3.6%
1
1.1%
1
6.3%
-
-
Furniture/furnishing/carpet shops
1
0.1%
-
1
0.7%
-
-
-
-
-
-
DIY and hardw are
stores
12
1.8%
-
3
2.0%
4
1.9%
3
1.8%
1
1.1%
-
1
6.7%
-
Better choice/range
of shops
33
4.9%
-
8
11
5.4%
5.2%
7
4.2%
6
6.9%
1
6.3%
-
-
Sports goods
8
1.2%
-
4
2.7%
3
1.4%
1
0.6%
-
-
-
-
Larger stores
1
0.1%
-
-
-
-
1
1.1%
-
-
-
More discount/value
retailers
6
0.9%
-
2
1.4%
2
0.9%
1
0.6%
1
1.1%
-
-
-
More high street
nam es
8
1.2%
-
1
0.7%
2
0.9%
3
1.8%
2
2.3%
-
-
-
More designer
shops
8
1.2%
-
3
2.0%
3
1.4%
2
1.2%
-
-
-
-
More departm ent
stores
4
0.6%
-
2
1.4%
1
0.5%
-
-
1
6.3%
-
-
Larger m arket
4
0.6%
-
-
3
1.4%
-
1
1.1%
-
-
-
Sm aller m arket
1
0.1%
-
-
-
-
-
1
6.3%
-
-
7
3.3%
-
-
1
6.3%
1
6.7%
-
-
-
-
2
2.3%
-
-
-
1
0.7%
-
-
-
-
-
-
Other types of food
store, incl specialist
food shops
4
10
23
6.8%
3.4% 18.2%
Toys
Jew ellers
Q2A Marketing & Research
1
3
0.4% 4.5%
1
0.1%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:145
Q9. Other shops/facilities would you like to see by Q12. Social Grade
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
22
B
147
C1
C2
D
E1 Retired/State
E2
Pension Unem ployed Refused
211
168
87
16
15
4
Travel Agents
1
0.1%
-
1
0.7%
-
-
-
-
-
-
Healthcare shops
2
0.3%
-
1
0.7%
-
1
0.6%
-
-
-
-
Books and
m agazines
7
1.0%
-
3
2.0%
1
0.5%
3
1.8%
-
-
-
-
More high quality
shops
7
1.0%
-
2
1.4%
1
0.5%
2
1.2%
1
1.1%
-
1
6.7%
-
More variety stores
5
0.7%
-
1
0.7%
2
0.9%
-
2
2.3%
-
-
-
2
26
23
19
12
84
12.5% 9.1% 17.7% 10.9% 11.3% 13.8%
1
6.3%
-
1
25.0%
1
15
13
44
6.2%
6.6% 4.5% 10.2%
1
25.0%
More parking
Better parking
facilities
Cheaper parking
21
3.1%
-
5
3.0%
8
9.2%
1
6.3%
-
8
5.4%
7
3.3%
2
1.2%
4
4.6%
-
-
-
Bow ling Alley
1
18
2.7% 4.5%
2
1.4%
4
1.9%
7
4.2%
3
3.4%
1
6.3%
-
-
Cinem a
3
28
4.2% 13.6%
3
2.0%
5
2.4%
9
5.4%
7
8.0%
1
6.3%
-
-
-
-
Ice Rink
2
0.3%
-
1
0.7%
-
1
0.6%
-
-
Night Club
14
2.1%
-
1
0.7%
1
0.5%
5
3.0%
4
4.6%
1
6.3%
Health Club
2
0.3%
-
-
1
0.5%
-
1
1.1%
-
-
-
More seating
7
1.0%
-
-
3
1.4%
1
0.6%
3
3.4%
-
-
-
More/better toilets
9
1.3%
-
1
0.7%
3
1.4%
3
1.8%
2
2.3%
-
-
-
Better tourist
inform ation
2
0.3%
-
-
1
0.5%
1
0.6%
-
-
-
-
More open spaces
2
0.3%
-
1
0.7%
1
0.5%
-
-
-
-
-
3
3.4%
1
6.3%
2
13.3%
1
25.0%
4
37
59
37
16
None 159
23.7% 18.2% 25.2% 28.0% 22.0% 18.4%
1
6.3%
4
26.7%
1
25.0%
Don't know
2
13
18
15
55
8.8%
8.5%
8.9%
8.2% 9.1%
Indoor Play area
Q2A Marketing & Research
8
1.2%
-
3
2.0%
1
0.5%
1
0.6%
2
2.3%
-
2
13.3%
1
6.7%
-
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:146
Q9. Other shops/facilities would you like to see by Q12. Social Grade
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
Sw im m ing Pool
22
B
147
C1
211
C2
168
D
87
2
13
15
18
10
58
8.8%
7.1% 10.7% 11.5%
8.7% 9.1%
Childrens
Am usem ents
Better restaurants
A
5
0.7%
-
2
18
2.7% 9.1%
E1 Retired/State
E2
Pension Unem ployed Refused
16
15
4
-
-
-
-
-
-
2
0.9%
1
0.6%
-
2
12.5%
6
4.1%
4
1.9%
3
1.8%
3
3.4%
-
-
-
Haberdashery Shops
6
0.9%
-
3
2.0%
1
0.5%
1
0.6%
-
1
6.3%
-
-
Craft shops
8
1.2%
-
4
2.7%
3
1.4%
1
0.6%
-
-
-
-
7
4.8%
6
2.8%
7
4.2%
8
9.2%
-
-
-
Better sports centre
1
29
4.3% 4.5%
Arcade
3
0.4%
-
-
2
0.9%
-
1
1.1%
-
-
-
W H Sm iths
2
0.3%
-
2
1.4%
-
-
-
-
-
-
2
1.4%
7
3.3%
5
3.0%
-
1
6.3%
More for young
people
2
20
3.0% 9.1%
3
20.0%
-
Cycling shop
2
0.3%
-
-
-
1
0.6%
-
-
1
6.7%
-
Playground
4
0.6%
-
1
0.7%
1
0.5%
1
0.6%
1
1.1%
-
-
-
Guitar shop
3
0.4%
-
-
1
0.5%
-
2
2.3%
-
-
-
Marks & Spencer
7
1.0%
-
3
2.0%
3
1.4%
1
0.6%
-
-
-
-
-
1
0.5%
-
-
-
-
-
-
-
-
-
-
1
6.7%
-
2
1.4%
3
1.4%
3
1.8%
1
1.1%
-
-
-
1
2
0.3% 4.5%
Good Coffee Shop
More Doctors
Wider
Pavem ents/m ake
pedestrianised
1
0.1%
-
1
10
1.5% 4.5%
Record Stores
3
0.4%
-
-
-
3
1.8%
-
-
-
-
Next
2
0.3%
-
-
1
0.5%
1
0.6%
-
-
-
-
Woolw orths
1
0.1%
-
-
1
0.5%
-
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:147
Q9. Other shops/facilities would you like to see by Q12. Social Grade
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
B
22
147
C1
211
C2
168
D
E1 Retired/State
E2
Pension Unem ployed Refused
87
16
15
4
Boots
2
0.3%
-
-
1
0.5%
1
0.6%
-
-
-
-
Better signage
1
0.1%
-
-
1
0.5%
-
-
-
-
-
Skateboard park
3
0.4%
-
-
3
1.4%
-
-
-
-
-
Music shops
4
0.6%
-
-
1
0.5%
2
1.2%
1
1.1%
-
-
-
Iceland
1
0.1%
-
-
-
-
1
1.1%
-
-
-
Better bus service
4
0.6%
-
1
0.7%
1
0.5%
1
0.6%
1
1.1%
-
-
-
Book shops
1
0.1%
-
-
-
1
0.6%
-
-
-
-
Wine bars
2
0.3%
-
-
1
0.5%
1
0.6%
-
-
-
-
Better w heelchair
facilities
4
0.6%
-
-
-
1
0.6%
2
2.3%
1
6.3%
-
-
-
-
-
-
-
-
-
Antique Shops
1
1
0.1% 4.5%
Concert Hall
1
0.1%
-
1
0.7%
-
-
-
-
-
-
Petrol Station
3
0.4%
-
2
1.4%
1
0.5%
-
-
-
-
-
-
-
-
-
-
-
-
Im prove m oorings
1
1
0.1% 4.5%
More hotels, places
to stay
2
0.3%
-
1
0.7%
-
-
1
1.1%
-
-
-
Theatre
1
0.1%
-
1
0.7%
-
-
-
-
-
-
More bank services
2
0.3%
-
-
2
0.9%
-
-
-
-
-
Return traffic
schem e to how it
w as
1
0.1%
-
-
-
1
0.6%
-
-
-
-
Security cam eras
1
0.1%
-
-
-
1
0.6%
-
-
-
-
Close Tesco
9
1.3%
-
1
0.7%
2
0.9%
5
3.0%
1
1.1%
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:148
Q9. Other shops/facilities would you like to see by Q12. Social Grade
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
B
22
147
C1
211
C2
168
D
87
E1 Retired/State
E2
Pension Unem ployed Refused
16
15
4
Baby changing
facilities
3
0.4%
-
-
1
0.5%
1
0.6%
1
1.1%
-
-
-
Body Shop
1
0.1%
-
-
1
0.5%
-
-
-
-
-
New Look
3
0.4%
-
1
0.7%
-
1
0.6%
1
1.1%
-
-
-
Railw ay Station
1
0.1%
-
-
1
0.5%
-
-
-
-
-
More for the elderly
1
0.1%
-
-
-
1
0.6%
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:149
Q10a. Other centre visited most - non food shopping by Q12. Social Grade
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
22
B
147
C1
211
C2
D
E1 Retired/State
E2
Pension Unem ployed Refused
168
87
16
15
4
Q10a. Other centre
visited m ost - non
food shopping
Aylsham
5
0.7%
-
1
0.7%
4
1.9%
-
-
-
-
-
Banbury
1
0.1%
-
1
0.7%
-
-
-
-
-
-
Basildon
1
0.1%
-
-
-
-
1
1.1%
-
-
-
Bedford
1
0.1%
-
-
-
-
1
1.1%
-
-
-
-
-
-
1
1.1%
-
-
-
Birm ingham
1
2
0.3% 4.5%
Boston
1
0.1%
-
-
-
1
0.6%
-
-
-
-
Braintree
1
0.1%
-
1
0.7%
-
-
-
-
-
-
Brighton
3
0.4%
-
2
1.4%
1
0.5%
-
-
-
-
-
Bristol
1
0.1%
-
-
-
-
1
1.1%
-
-
-
Burton on Trent
1
0.1%
-
-
1
0.5%
-
-
-
-
-
Bury St Edm unds
4
0.6%
-
-
4
1.9%
-
-
-
-
-
Cam bridge
9
1.3%
-
-
4
1.9%
2
1.2%
1
1.1%
1
6.3%
-
Chadw ell Heath
1
0.1%
-
-
1
0.5%
-
-
-
-
-
Chelm slford
2
0.3%
-
1
0.7%
-
-
-
1
6.3%
-
-
Chester
1
0.1%
-
-
1
0.5%
-
-
-
-
-
Chesterfield
1
0.1%
-
-
-
1
0.6%
-
-
-
-
Clacton
1
0.1%
-
-
-
1
0.6%
-
-
-
-
Clacton-on-Sea
1
0.1%
-
-
-
1
0.6%
-
-
-
-
Q2A Marketing & Research
1
25.0%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:150
Q10a. Other centre visited most - non food shopping by Q12. Social Grade
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
B
22
147
C1
211
C2
168
D
E1 Retired/State
E2
Pension Unem ployed Refused
87
16
15
4
Colchester
2
0.3%
-
-
1
0.5%
1
0.6%
-
-
-
-
Corby
1
0.1%
-
1
0.7%
-
-
-
-
-
-
Coventry
1
0.1%
-
-
-
1
0.6%
-
-
-
-
6
4.1%
8
10
3.8%
6.0%
1
1.1%
-
1
6.7%
-
Crom er
2
28
4.2% 9.1%
Derby
5
0.7%
-
2
1.4%
2
0.9%
1
0.6%
-
-
-
-
Dereham
17
2.5%
-
1
0.7%
5
2.4%
5
3.0%
6
6.9%
-
-
-
Diss
1
0.1%
-
-
-
1
0.6%
-
-
-
-
Doncaster
1
0.1%
-
1
0.7%
-
-
-
-
-
-
Dunstable
1
0.1%
-
1
0.7%
-
-
-
-
-
-
Eastbourne
1
0.1%
-
-
1
0.5%
-
-
-
-
-
6
4.1%
4
1.9%
2
1.2%
1
1.1%
1
6.3%
-
-
Fakenham
1
15
2.2% 4.5%
Falm outh
1
0.1%
-
-
-
1
0.6%
-
-
-
-
Fareham
1
0.1%
-
-
1
0.5%
-
-
-
-
-
Felixstow e
1
0.1%
-
1
0.7%
-
-
-
-
-
-
Gillingham
1
0.1%
-
-
1
0.5%
-
-
-
-
-
Grantham
1
0.1%
-
-
-
1
0.6%
-
-
-
-
Gravesend
1
0.1%
-
-
1
0.5%
-
-
-
-
-
Great Yarm outh
14
2.1%
-
1
0.7%
3
1.4%
6
3.6%
1
1.1%
1
6.3%
Grim sby
2
0.3%
-
1
0.7%
-
1
0.6%
-
-
-
-
Guildford
1
0.1%
-
-
-
1
0.6%
-
-
-
-
Q2A Marketing & Research
2
13.3%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:151
Q10a. Other centre visited most - non food shopping by Q12. Social Grade
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
B
C1
22
147
211
C2
168
D
E1 Retired/State
E2
Pension Unem ployed Refused
87
16
15
4
Hackney
1
0.1%
-
-
-
1
0.6%
-
-
-
-
Harrogate
1
0.1%
-
-
1
0.5%
-
-
-
-
-
Hertford
1
0.1%
-
1
0.7%
-
-
-
-
-
-
Hinckley
1
0.1%
-
-
-
1
0.6%
-
-
-
-
3
2.0%
7
3.3%
3
1.8%
2
2.3%
-
-
Holt
2
18
2.7% 9.1%
1
25.0%
Hoveton
6
0.9%
-
-
4
1.9%
2
1.2%
-
-
-
-
Huddersfield
2
0.3%
-
1
0.7%
1
0.5%
-
-
-
-
-
Hunstanton
1
0.1%
-
-
-
-
1
1.1%
-
-
-
Huntingdon
1
0.1%
-
-
-
-
1
1.1%
-
-
-
Ilford
2
0.3%
-
1
0.7%
1
0.5%
-
-
-
-
-
Ipsw ich
5
0.7%
-
3
2.0%
-
1
0.6%
1
1.1%
-
-
-
Kettering
1
0.1%
-
-
-
1
0.6%
-
-
-
-
4
12
12
2.7%
5.7%
7.1%
5
5.7%
1
6.3%
-
-
-
-
-
-
-
-
-
Kings Lynn
1
35
5.2% 4.5%
Kingston-onTham es
1
1
0.1% 4.5%
Lakeside, Essex
4
0.6%
-
1
0.7%
1
0.5%
1
0.6%
1
1.1%
-
-
-
Leam ington Spa
3
0.4%
-
1
0.7%
-
1
0.6%
1
1.1%
-
-
-
Leicester
10
1.5%
-
1
0.7%
5
2.4%
4
2.4%
-
-
-
-
Leigh on Sea
1
0.1%
-
-
1
0.5%
-
-
-
-
-
-
-
-
-
-
-
-
2
1.4%
1
0.5%
-
-
-
-
-
Leom inster
Lincoln
Q2A Marketing & Research
1
1
0.1% 4.5%
3
0.4%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:152
Q10a. Other centre visited most - non food shopping by Q12. Social Grade
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
22
1
9
1.3% 4.5%
London
B
147
C1
211
C2
D
E1 Retired/State
E2
Pension Unem ployed Refused
168
87
16
15
4
3
2.0%
4
1.9%
-
-
-
1
6.7%
-
Low estoft
2
0.3%
-
-
1
0.5%
1
0.6%
-
-
-
-
Luton
2
0.3%
-
1
0.7%
1
0.5%
-
-
-
-
-
Malden
1
0.1%
-
-
1
0.5%
-
-
-
-
-
Manchester
2
0.3%
-
-
1
0.5%
1
0.6%
-
-
-
-
Mansfield
2
0.3%
-
1
0.7%
-
1
0.6%
-
-
-
-
Melton Mow bray
1
0.1%
-
-
1
0.5%
-
-
-
-
-
Merryhill
1
0.1%
-
-
1
0.5%
-
-
-
-
-
Milton Keynes
4
0.6%
-
2
1.4%
1
0.5%
1
0.6%
-
-
-
-
4
29
29
32
20
None 123
18.4% 18.2% 19.7% 13.7% 19.0% 23.0%
5
31.3%
4
26.7%
-
North Walsham
14
2.1%
-
-
3
1.4%
6
3.6%
5
5.7%
-
-
-
Northam pton
2
0.3%
-
1
0.7%
-
1
0.6%
-
-
-
-
5
40
61
44
23
Norw ich 184
27.5% 22.7% 27.2% 28.9% 26.2% 26.4%
1
9
1.3% 4.5%
Nottingham
4
25.0%
6
40.0%
1
25.0%
2
1.4%
6
2.8%
-
-
-
-
-
Peterborough
6
0.9%
-
2
1.4%
2
0.9%
1
0.6%
1
1.1%
-
-
-
Poole
3
0.4%
-
1
0.7%
2
0.9%
-
-
-
-
-
Preston
1
0.1%
-
-
1
0.5%
-
-
-
-
-
Rom ford
1
0.1%
-
-
-
-
1
1.1%
-
-
-
Rotherham
1
0.1%
-
-
-
-
1
1.1%
-
-
-
Sheffield
10
1.5%
-
2
1.4%
3
1.4%
3
1.8%
1
1.1%
-
1
6.7%
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:153
Q10a. Other centre visited most - non food shopping by Q12. Social Grade
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
22
B
147
C1
211
C2
168
D
87
E1 Retired/State
E2
Pension Unem ployed Refused
16
15
4
Sheringham
23
3.4%
-
7
4.8%
7
3.3%
5
3.0%
3
3.4%
1
6.3%
-
-
Sleaford
1
0.1%
-
-
-
1
0.6%
-
-
-
-
Southend-on-Sea
1
0.1%
-
1
0.7%
-
-
-
-
-
-
St Helens
1
0.1%
-
-
-
1
0.6%
-
-
-
-
Stafford
1
0.1%
-
-
-
1
0.6%
-
-
-
-
Stalham
3
0.4%
-
-
3
1.4%
-
-
-
-
-
Stevenage
1
0.1%
-
-
-
1
0.6%
-
-
-
-
Sw affham
2
0.3%
-
-
1
0.5%
-
-
-
-
Tw ickenham
1
0.1%
-
1
0.7%
-
-
-
-
-
-
Tw yford
1
0.1%
-
1
0.7%
-
-
-
-
-
-
Wallingford
1
0.1%
-
1
0.7%
-
-
-
-
-
-
Warrington
1
0.1%
-
-
-
1
0.6%
-
-
-
-
Watelooville
1
0.1%
-
-
-
-
1
1.1%
-
-
-
Watford
3
0.4%
-
1
0.7%
1
0.5%
1
0.6%
-
-
-
-
Wellingborough
1
0.1%
-
1
0.7%
-
-
-
-
-
-
-
1
0.5%
-
3
3.4%
-
-
-
Wells Next The Sea
1
5
0.7% 4.5%
1
25.0%
Whitstable
1
0.1%
-
-
-
1
0.6%
-
-
-
-
Winchester
1
0.1%
-
1
0.7%
-
-
-
-
-
-
Wisbech
1
0.1%
-
1
0.7%
-
-
-
-
-
-
-
-
-
-
-
-
-
Wolverham pton
Q2A Marketing & Research
1
1
0.1% 4.5%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:154
Q10a. Other centre visited most - non food shopping by Q12. Social Grade
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
22
B
147
C1
C2
D
E1 Retired/State
E2
Pension Unem ployed Refused
211
168
87
16
15
4
Woodbridge
1
0.1%
-
1
0.7%
-
-
-
-
-
-
Woodford Green
2
0.3%
-
1
0.7%
1
0.5%
-
-
-
-
-
Worcester
1
0.1%
-
-
1
0.5%
-
-
-
-
-
Wroxham
6
0.9%
-
1
0.7%
1
0.5%
1
0.6%
2
2.3%
1
6.3%
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:155
Q10b. How often visit centre for non food shopping by Q12. Social Grade
Analysis..: Q10b. How often visit centre for non food shopping
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 547
A
18
B
118
C1
182
C2
136
D
67
E1 Retired/State
E2
Pension Unem ployed Refused
11
11
4
Q10b. How often visit
centre for non food
shopping
Everyday
5 tim es a w eek
20
3.7%
1
17
3.1% 5.6%
4 tim es a w eek
3 tim es a w eek
-
5
0.9%
-
1
24
4.4% 5.6%
9
4.9%
2
1.5%
4
6.0%
-
1
9.1%
6
5.1%
5
2.7%
1
0.7%
4
6.0%
-
-
-
-
-
5
3.7%
-
-
-
-
3
2.2%
3
4.5%
-
1
9.1%
-
6
10
5.1%
5.5%
1
25.0%
9
13
17
8
7.6%
7.1% 12.5% 11.9%
3
27.3%
1
9.1%
1
25.0%
8
42
60
48
19
Once a w eek 181
33.1% 44.4% 35.6% 33.0% 35.3% 28.4%
2
18.2%
1
9.1%
1
25.0%
7
21
27
25
11
99
18.1% 38.9% 17.8% 14.8% 18.4% 16.4%
5
45.5%
2
18.2%
1
25.0%
1
31
58
35
18
Once a m onth 149
27.2% 5.6% 26.3% 31.9% 25.7% 26.9%
1
9.1%
5
45.5%
Tw ice a w eek
Once every 2 w eeks
52
9.5%
Q2A Marketing & Research
-
3
2.5%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:156
Q12. Social Grade by Q12. Social Grade
Analysis..: Q12. Social Grade
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
22
B
C1
C2
D
E1 Retired/State
E2
Pension Unem ployed Refused
147
211
168
87
16
15
4
-
-
-
-
-
-
-
Q12. Social Grade
A
22
22
3.3% 100.0%
B 147
21.9%
-
147
100.0%
-
-
-
-
-
-
C1 211
31.5%
-
-
211
100.0%
-
-
-
-
-
C2 168
25.1%
-
-
-
168
100.0%
-
-
-
-
D
87
13.0%
-
-
-
-
87
100.0%
-
-
-
E1 Retired/State
Pension
16
2.4%
-
-
-
-
-
16
100.0%
-
-
E2 Unem ployed
15
2.2%
-
-
-
-
-
-
15
100.0%
-
Refused
4
0.6%
-
-
-
-
-
-
-
4
100.0%
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:157
Q13. Age by Q12. Social Grade
Analysis..: Q13. Age
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
22
B
147
C1
211
C2
168
D
87
E1 Retired/State
E2
Pension Unem ployed Refused
16
15
4
3
20.0%
-
Q13. Age
16 - 24
83
12.4%
-
9
21
23
27
6.1% 10.0% 13.7% 31.0%
25 - 34
67
10.0%
-
8
22
16
14
5.4% 10.4%
9.5% 16.1%
3
18.8%
3
20.0%
6
6.9%
1
6.3%
3
20.0%
5
37
46
23
11
45 - 54 131
19.6% 22.7% 25.2% 21.8% 13.7% 12.6%
2
12.5%
4
26.7%
8
34
54
33
17
55 - 64 149
22.2% 36.4% 23.1% 25.6% 19.6% 19.5%
1
6.3%
2
13.3%
5
31
40
37
12
65+ 134
20.0% 22.7% 21.1% 19.0% 22.0% 13.8%
9
56.3%
4
28
28
36
35 - 44 106
15.8% 18.2% 19.0% 13.3% 21.4%
Q2A Marketing & Research
-
1
25.0%
3
75.0%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:158
Z1. Sex by Q12. Social Grade
Analysis..: Z1. Sex
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Absolute
Break %
Respondents
Q12. Social Grade
Base
Base 670
A
22
B
147
C1
211
C2
168
D
87
E1 Retired/State
E2
Pension Unem ployed Refused
16
15
4
7
43.8%
5
33.3%
3
75.0%
9
56.3%
10
66.7%
1
25.0%
Z1. Sex
13
86
135
96
45
Fem ale 390
58.2% 59.1% 58.5% 64.0% 57.1% 51.7%
9
61
Male 280
41.8% 40.9% 41.5%
Q2A Marketing & Research
76
72
42
36.0% 42.9% 48.3%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:159
Z2. Location of interview by Q12. Social Grade
Analysis..: Z2. Location of interview
Break......: Q12. Social Grade
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q12. Social Grade
Absolute
Break %
Respondents
Base
Base 670
A
22
B
147
C1
211
C2
168
D
87
E1 Retired/State
E2
Pension Unem ployed Refused
16
15
4
Z2. Location of
interview
1
13
17
11
53
8.8%
8.1%
6.5%
7.9% 4.5%
8
9.2%
Crom er, Church St. A
2
32
4.8% 9.1%
4
10
10
2.7%
4.7%
6.0%
3
3.4%
Crom er, Garden St. C
1
20
3.0% 4.5%
4
2.7%
3
1.8%
4
4.6%
-
1
6.7%
-
Fakenham , Market
Place - B
1
36
5.4% 4.5%
5
15
10
3.4%
7.1%
6.0%
5
5.7%
-
-
-
Fakenham , Bridge St
-A
2
35
5.2% 9.1%
6
4.1%
7
12
3.3%
7.1%
6
6.9%
1
6.3%
1
6.7%
-
Fakenham , Norw ich
St. - C
2
35
5.2% 9.1%
8
5.4%
6
2.8%
6
13
3.6% 14.9%
-
-
-
Holt, Albert St. - C
1
25
3.7% 4.5%
6
11
4.1%
5.2%
5
3.0%
1
1.1%
-
1
6.7%
-
5
2.4%
2
1.2%
4
4.6%
-
-
2
11
10
25
7.5%
4.7%
3.7% 9.1%
2
1.2%
-
-
-
Crom er, West
St./Church St. - B
Holt, High St./Market
Place - B
Holt, Market Place A
Hoveton, Stalham Rd.
-A
1
10
23
6.8%
3.4% 4.5%
7
3.3%
1
19
24
15
70
8.9%
10.4% 4.5% 12.9% 11.4%
-
6
4.1%
7
3.3%
4
2.4%
7
8.0%
-
N. Walsham , Market
St. - A
19
2.8%
N. Walsham , Market
Place - B
1
10
11
16
9
51
6.8%
5.2%
9.5% 10.3%
7.6% 4.5%
N. Walsham , Market
Place - C
1
36
5.4% 4.5%
6
13
10
4.1%
6.2%
6.0%
4
4.6%
2
12.5%
2
12.5%
1
6.3%
2
12.5%
Sheringham , High St.
-A
24
3.6%
-
5
3.4%
9
4.3%
9
5.4%
1
1.1%
-
Sheringham ,
Junction - B
21
3.1%
-
1
0.7%
9
4.3%
8
4.8%
-
1
6.3%
6
4.1%
7
3.3%
8
4.8%
1
1.1%
-
2
13.3%
-
2
13.3%
1
6.7%
3
20.0%
1
25.0%
1
25.0%
1
25.0%
1
25.0%
-
-
-
-
-
2
13.3%
Sheringham , Station
Rd. - C
3
25
3.7% 13.6%
Stalham , High St. - A
70
10.4%
Wells Next The Sea,
Staith St. (Sth) - B
1
10
12
37
6.8%
5.7%
5.5% 4.5%
8
4.8%
5
5.7%
1
6.3%
-
-
Wells Next The Sea,
Staith St. - A
2
33
4.9% 9.1%
6
3.6%
4
4.6%
2
12.5%
-
-
Q2A Marketing & Research
-
10
19
23
12
6.8%
9.0% 13.7% 13.8%
7
12
4.8%
5.7%
4
25.0%
-
-
2
13.3%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q1. Main reason for visiting North Norfolk today? by Q13. Age
Analysis..: Q1. Main reason for visiting North Norfolk today?
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
16 24
83
25 34 35 - 44 45 - 54 55 - 64
67
106
131
149
65+
134
Q1. Main reason for
visiting North
Norfolk today?
Shopping for food
only - top up
shopping
5
57
8.5% 6.0%
4
6.0%
3
12
11
22
2.8%
9.2%
7.4% 16.4%
Shopping for food
only - m ain food
shop
1
24
3.6% 1.2%
1
1.5%
3
2.8%
Shopping for both
food and non food
item s
6
8
57
8.5% 7.2% 11.9%
Shopping for
clothing/footw ear
item s
15
2.2%
-
Shopping for furniture/carpets/textiles
5
0.7%
-
4
3.1%
6
4.0%
9
6.7%
7
10
6.6%
7.6%
7
19
4.7% 14.2%
5
7.5%
1
0.9%
6
4.6%
3
2.0%
-
2
3.0%
-
-
2
1.3%
1
0.7%
Shopping for
Chem ist goods
2
25
3.7% 2.4%
2
3.0%
6
5.7%
3
2.3%
7
4.7%
5
3.7%
Shopping for books/papers/m agazines
4
10
1.5% 4.8%
1
1.5%
2
1.9%
2
1.5%
1
0.7%
-
Shopping for
gifts/souvenirs
6
0.9%
-
-
3
2.8%
2
1.5%
1
0.7%
-
Shopping for
jew ellery
2
0.3%
-
-
1
0.9%
1
0.8%
-
-
-
-
2
1.5%
-
1
0.7%
-
2
1.9%
1
0.8%
3
2.0%
4
3.0%
-
-
1
0.8%
3
2.0%
1
0.7%
1
1.5%
-
1
0.8%
-
1
0.7%
9
8.5%
8
17
6.1% 11.4%
8
6.0%
3
2.8%
-
3
2.2%
1
4
0.6% 1.2%
Shopping for sm all
electrical goods e.g.
TV, Kettle, Toaster
etc
Shopping for
DIY/hardw are item s
10
1.5%
2
7
1.0% 2.4%
Shopping for
recreational/leisure
goods
To visit the m arket
To visit
bank/financial
services
-
3
0.4%
-
9
11
62
9.3% 10.8% 16.4%
To visit post office
Q2A Marketing & Research
1
9
1.3% 1.2%
-
2
1.3%
Page:160
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q1. Main reason for visiting North Norfolk today? by Q13. Age
Analysis..: Q1. Main reason for visiting North Norfolk today?
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
16 24
83
25 34 35 - 44 45 - 54 55 - 64
67
106
131
149
65+
134
To visit
hairdressers/beauty
salon
1
10
1.5% 1.2%
-
2
1.9%
3
2.3%
1
0.7%
3
2.2%
To m eet
friends/socialise
11
26
3.9% 13.3%
3
4.5%
2
1.9%
3
2.3%
3
2.0%
4
3.0%
To go to the cinem a
1
3
0.4% 1.2%
-
1
0.9%
1
0.8%
-
-
To go to the theatre
2
0.3%
-
-
-
1
0.7%
1
0.7%
-
1
0.9%
-
-
-
2
3.0%
-
-
2
1.3%
-
-
1
2
0.3% 1.2%
To visit pub/w ine bar
To visit a
restaurant/cafe
4
0.6%
-
To visit Fast Food
e.g. McDonalds, Fish
& Chips
1
1
0.1% 1.2%
-
-
-
-
-
To visit other
takeaw ay food e.g.
sandw ich shop
1
1
0.1% 1.2%
-
-
-
-
-
2
3.0%
-
-
-
-
To go to gym /health
centre
2
0.3%
-
3
8
31
29
37
26
Tourism e.g. 134
holiday/day trip 20.0% 3.6% 11.9% 29.2% 22.1% 24.8% 19.4%
Window shopping
1
11
1.6% 1.2%
2
3.0%
1
0.9%
2
1.5%
4
2.7%
1
0.7%
To have a w alk/stroll
around
5
43
6.4% 6.0%
3
4.5%
6
12
5.7%
9.2%
8
5.4%
9
6.7%
Healthcare e.g. doctor/hospital/dentist/optician
9
1.3%
-
-
1
0.9%
2
1.5%
3
2.0%
3
2.2%
To visit DSS/Job
Centre
1
0.1%
-
-
-
1
0.8%
-
-
Council Offices
2
0.3%
-
-
-
-
1
0.7%
1
0.7%
Place of Worship
1
0.1%
-
-
-
-
-
1
0.7%
Work/business
reasons
16
7
15
14
15
68
10.1% 19.3% 10.4% 14.2% 10.7% 10.1%
College
Q2A Marketing & Research
5
6
0.9% 6.0%
-
-
1
0.8%
-
1
0.7%
-
Page:161
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q1. Main reason for visiting North Norfolk today? by Q13. Age
Analysis..: Q1. Main reason for visiting North Norfolk today?
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
Passing through
16 24
83
3
20
3.0% 3.6%
25 34 35 - 44 45 - 54 55 - 64
67
106
131
149
65+
134
3
4.5%
5
4.7%
1
0.8%
4
2.7%
4
3.0%
To look at Estate
Agents
5
0.7%
-
-
-
4
3.1%
1
0.7%
-
Art Shopping
4
0.6%
-
-
-
1
0.8%
1
0.7%
2
1.5%
Charity Shops
1
0.1%
-
-
-
-
1
0.7%
-
-
-
1
0.8%
-
-
Com puter shop
2
3
0.4% 2.4%
Toy shop
2
0.3%
-
1
1.5%
-
1
0.8%
-
-
To visit
relatives/friends
7
1.0%
-
1
1.5%
1
0.9%
1
0.8%
2
1.3%
2
1.5%
Laundrette
1
0.1%
-
-
-
-
-
1
0.7%
To play golf
1
0.1%
-
-
-
-
1
0.7%
-
To have car serviced
2
0.3%
-
-
-
-
1
0.7%
1
0.7%
Free parking
1
0.1%
-
-
-
1
0.8%
-
-
-
-
-
-
-
Shopping for baby
item s
Q2A Marketing & Research
1
1
0.1% 1.2%
Page:162
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q2. Other reason for visiting North Norfolk today? by Q13. Age
Analysis..: Q2. Other reason for visiting North Norfolk today?
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
16 24
83
25 34 35 - 44 45 - 54 55 - 64
67
106
131
149
65+
134
Q2. Other reason for
visiting North
Norfolk today?
Shopping for food
only - top up
shopping
6
48
7.2% 7.2%
Shopping for food
only - m ain food
shop
3
0.4%
-
2
3.0%
7
14
12
6.6% 10.7%
8.1%
7
5.2%
-
1
0.9%
1
0.8%
-
1
1.5%
6
5.7%
5
10
3.8%
6.7%
9
6.7%
1
0.7%
Shopping for both
food and non food
item s
3
34
5.1% 3.6%
Shopping for
clothing/footw ear
item s
16
2.4%
-
-
3
2.8%
3
2.3%
8
5.4%
2
1.5%
Shopping for furniture/carpets/textiles
2
0.3%
-
1
1.5%
-
-
1
0.7%
-
Shopping for
Chem ist goods
9
1.3%
-
1
1.5%
3
2.8%
-
1
0.7%
4
3.0%
Shopping for books/papers/m agazines
2
5
0.7% 2.4%
-
1
0.9%
1
0.8%
-
1
0.7%
Shopping for
gifts/souvenirs
1
5
0.7% 1.2%
-
1
0.9%
2
1.5%
1
0.7%
-
Shopping for
jew ellery
2
0.3%
-
1
1.5%
-
-
1
0.7%
-
Shopping for sm all
electrical goods e.g.
TV, Kettle, Toaster
etc
2
0.3%
-
-
1
0.9%
1
0.8%
-
-
Shopping for
DIY/hardw are item s
4
0.6%
-
-
1
0.9%
2
1.5%
-
1
0.7%
Shopping for
recreational/leisure
goods
2
5
0.7% 2.4%
1
1.5%
-
-
2
1.3%
-
To visit the m arket
1
0.1%
-
-
-
-
1
0.7%
-
To visit
bank/financial
services
25
3.7%
-
2
3.0%
4
3.8%
6
4.6%
6
4.0%
7
5.2%
To visit post office
13
1.9%
-
2
3.0%
-
2
1.5%
5
3.4%
4
3.0%
Q2A Marketing & Research
Page:163
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q2. Other reason for visiting North Norfolk today? by Q13. Age
Analysis..: Q2. Other reason for visiting North Norfolk today?
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
16 24
25 34 35 - 44 45 - 54 55 - 64
83
67
106
131
65+
149
134
To visit
hairdressers/beauty
salon
2
0.3%
-
-
1
0.9%
1
0.8%
-
-
To visit library
2
0.3%
-
1
1.5%
-
-
-
1
0.7%
To m eet
friends/socialise
5
9
1.3% 6.0%
-
1
0.9%
1
0.8%
1
0.7%
1
0.7%
To visit pub/w ine bar
2
4
0.6% 2.4%
-
-
1
0.8%
-
1
0.7%
To visit a
restaurant/cafe
2
12
1.8% 2.4%
-
1
0.9%
3
2.3%
2
1.3%
4
3.0%
To visit Fast Food
e.g. McDonalds, Fish
& Chips
2
4
0.6% 2.4%
-
1
0.9%
1
0.8%
-
-
To visit other
takeaw ay food e.g.
sandw ich shop
2
3
0.4% 2.4%
-
-
1
0.8%
-
-
To go to gym /health
centre
1
1
0.1% 1.2%
-
-
-
-
-
Tourism e.g.
holiday/day trip
1
21
3.1% 1.2%
2
3.0%
4
3.8%
4
3.1%
6
4.0%
4
3.0%
Window shopping
1
18
2.7% 1.2%
2
3.0%
6
5.7%
4
3.1%
2
1.3%
3
2.2%
To have a w alk/stroll
around
7
9
17
16
19
23
91
13.6% 8.4% 13.4% 16.0% 12.2% 12.8% 17.2%
Healthcare e.g. doctor/hospital/dentist/optician
4
0.6%
-
1
1.5%
-
-
-
3
2.2%
Council Offices
1
0.1%
-
-
-
-
1
0.7%
-
4
6.0%
-
1
0.8%
2
1.3%
1
0.7%
-
-
-
1
0.7%
-
1
1.5%
-
2
1.5%
2
1.3%
1
0.7%
Work/business
reasons
2
10
1.5% 2.4%
College
Passing through
1
0.1%
-
1
7
1.0% 1.2%
43
33
45
55
58
52
No other reason 286
42.7% 51.8% 49.3% 42.5% 42.0% 38.9% 38.8%
To visit bookm akers
Q2A Marketing & Research
1
0.1%
-
-
-
-
-
1
0.7%
Page:164
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q2. Other reason for visiting North Norfolk today? by Q13. Age
Analysis..: Q2. Other reason for visiting North Norfolk today?
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
16 24
25 34 35 - 44 45 - 54 55 - 64
83
67
106
131
65+
149
134
Pet Shop
1
0.1%
-
-
-
1
0.8%
-
-
To get a boat
2
0.3%
-
1
1.5%
1
0.9%
-
-
-
To visit Estate
Agents
2
0.3%
-
-
-
-
2
1.3%
-
Charity shops
1
0.1%
-
-
-
-
-
1
0.7%
To visit
relatives/friends
8
1.2%
-
-
1
0.9%
2
1.5%
3
2.0%
2
1.5%
Needlew ork Shop
1
0.1%
-
-
-
-
1
0.7%
-
Steam Railw ay
1
0.1%
-
-
-
1
0.8%
-
-
Woolw orths
2
0.3%
-
2
3.0%
-
-
-
-
Beautiful place to
live
1
0.1%
-
-
-
-
-
1
0.7%
Q2A Marketing & Research
Page:165
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q3. Mode of travel today? by Q13. Age
Analysis..: Q3. Mode of travel today?
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
16 24
83
25 34 35 - 44 45 - 54 55 - 64
67
106
131
149
65+
134
Q3. Mode of travel
today?
21
33
57
85
96
62
Drive self in car/van 354
52.8% 25.3% 49.3% 53.8% 64.9% 64.4% 46.3%
Passenger in car/van
15
8
10
16
21
17
87
9.4% 12.2% 14.1% 12.7%
13.0% 18.1% 11.9%
Bus
4
22
3.3% 4.8%
Train
3
9
1.3% 3.6%
Taxi
2
0.3%
-
1
1.5%
2
1.9%
3
2.3%
4
2.7%
8
6.0%
-
3
2.8%
1
0.8%
2
1.3%
-
-
1
0.9%
-
-
1
0.7%
37
23
30
25
21
40
Walk 176
26.3% 44.6% 34.3% 28.3% 19.1% 14.1% 29.9%
Bicycle
2
14
2.1% 2.4%
1
1.5%
1
0.9%
1
0.8%
4
2.7%
5
3.7%
Motorcycle
2
0.3%
-
-
1
0.9%
-
1
0.7%
-
Boat
3
0.4%
-
1
1.5%
1
0.9%
-
-
1
0.7%
-
-
-
-
-
Wheelchair
Q2A Marketing & Research
1
1
0.1% 1.2%
Page:166
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q4. How often visit North Norfolk? by Q13. Age
Analysis..: Q4. How often visit North Norfolk?
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
16 24
83
25 34 35 - 44 45 - 54 55 - 64
67
106
131
149
65+
134
Q4. How often visit
North Norfolk?
37
15
17
18
18
23
Everyday 128
19.1% 44.6% 22.4% 16.0% 13.7% 12.1% 17.2%
5 tim es a w eek
10
8
57
8.5% 12.0% 11.9%
8
7.5%
9
6.9%
8
14
5.4% 10.4%
4 tim es a w eek
2
20
3.0% 2.4%
2
1.9%
4
3.1%
7
4.7%
3 tim es a w eek
3
9
11
57
8.5% 3.6% 13.4% 10.4%
-
5
3.7%
9
13
12
6.9%
8.7%
9.0%
9
7
70
10.4% 10.8% 10.4%
6
11
15
22
5.7%
8.4% 10.1% 16.4%
Once a w eek
7
45
6.7% 8.4%
6
9.0%
4
3.8%
7
14
5.3%
9.4%
7
5.2%
Once every 2 w eeks
3
31
4.6% 3.6%
2
3.0%
5
4.7%
8
6.1%
5
3.7%
Once a m onth
4
62
9.3% 4.8%
2
3.0%
9
17
20
10
8.5% 13.0% 13.4%
7.5%
Tw ice a w eek
Once every 6
m onths
8
5.4%
2
8
15
23
16
16
80
11.9% 2.4% 11.9% 14.2% 17.6% 10.7% 11.9%
Once a year
3
43
6.4% 3.6%
3
11
4.5% 10.4%
First tim e visit
3
56
8.4% 3.6%
6
11
15
9.0% 10.4% 11.5%
9
12
6.0%
9.0%
1
1.5%
6
4.0%
Other
21
3.1%
Q2A Marketing & Research
-
7
6.6%
8
15
6.1% 10.1%
2
1.5%
3
2.2%
5
3.7%
Page:167
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q5. If stopping to eat/drink where will you go? by Q13. Age
Analysis..: Q5. If stopping to eat/drink where will you go?
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
16 24
25 34 35 - 44 45 - 54 55 - 64
106
131
149
65+
83
67
134
-
-
1
0.9%
-
1
0.7%
-
3
4.5%
1
0.9%
4
3.1%
3
2.0%
6
4.5%
-
-
1
0.8%
2
1.3%
1
0.7%
Missing
No reply
2
0.3%
Q5. If stopping to
eat/drink w here w ill
you go?
Store Cafe
1
18
2.7% 1.2%
Store Restaurant
1
5
0.7% 1.2%
15
12
19
18
33
25
Other Cafe 122
18.2% 18.1% 17.9% 17.9% 13.7% 22.1% 18.7%
Other Restaurant
1
21
3.1% 1.2%
1
1.5%
4
3.8%
5
3.8%
5
3.4%
5
3.7%
Tea Room
2
19
2.8% 2.4%
2
3.0%
5
4.7%
5
3.8%
2
1.3%
3
2.2%
Fast Food Outlet
21
70
10.4% 25.3%
4
15
15
11
6.0% 14.2% 11.5%
7.4%
4
3.0%
Pub
4
44
6.6% 4.8%
4
10
6.0%
9.4%
9
10
6.9%
6.7%
7
5.2%
Bar
1
5
0.7% 1.2%
-
-
3
2.3%
1
0.7%
-
Shopping Centre
Food Court
1
0.1%
-
-
1
0.9%
-
-
-
Shopping Centre
Cafe
1
0.1%
-
-
-
1
0.8%
-
-
37
41
50
70
81
82
Will not stop 361
53.9% 44.6% 61.2% 47.2% 53.4% 54.4% 61.2%
Lunch Club
Q2A Marketing & Research
1
0.1%
-
-
-
-
-
1
0.7%
Page:168
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q6. What is the main attraction of this Town Centre to shop/visit? by Q13. Age
Analysis..: Q6. What is the main attraction of this Town Centre to shop/visit?
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
16 24
83
25 34 35 - 44 45 - 54 55 - 64
67
106
131
149
65+
134
Q6. What is the m ain
attraction of this
Tow n Centre to
shop/visit?
20
19
23
29
31
35
Close to hom e 157
23.4% 24.1% 28.4% 21.7% 22.1% 20.8% 26.1%
Close to w ork
3
19
2.8% 3.6%
2
3.0%
5
4.7%
5
3.8%
4
2.7%
-
Easy to get to by bus
1
0.1%
-
-
-
-
-
1
0.7%
Pedestrianised
streets
3
0.4%
-
-
-
1
0.8%
2
1.3%
-
Easy to park near
shops
3
0.4%
-
-
1
0.9%
1
0.8%
1
0.7%
-
Free/cheap parking
6
0.9%
-
3
4.5%
1
0.9%
1
0.8%
1
0.7%
-
High quality shops
7
10
13
18
25
18
91
13.6% 8.4% 14.9% 12.3% 13.7% 16.8% 13.4%
9
Nice shopping 121
environm ent 18.1% 10.8%
Food store
3
0.4%
-
6
19
19
36
32
9.0% 17.9% 14.5% 24.2% 23.9%
-
-
-
2
1.3%
1
0.7%
Choice of
clothing/fashion
shops
1
4
0.6% 1.2%
-
1
0.9%
1
0.8%
1
0.7%
-
Choice of larger
chain stores
1
3
0.4% 1.2%
-
-
-
2
1.3%
-
-
2
1.9%
1
0.8%
-
1
0.7%
1
0.8%
-
-
Choice of
departm ent stores
4
0.6%
-
Choice of
value/discount
stores
2
4
0.6% 2.4%
1
1.5%
-
Choice of specialist
shops
6
42
6.3% 7.2%
4
6.0%
5
15
4.7% 11.5%
6
4.0%
6
4.5%
The m arket
1
9
1.3% 1.2%
1
1.5%
3
2.8%
2
1.5%
2
1.3%
-
Choice of places to
eat/drink
6
13
1.9% 7.2%
2
3.0%
1
0.9%
-
2
1.3%
2
1.5%
-
-
1
0.8%
2
1.3%
-
Safe/secure centre
Q2A Marketing & Research
3
0.4%
-
Page:169
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q6. What is the main attraction of this Town Centre to shop/visit? by Q13. Age
Analysis..: Q6. What is the main attraction of this Town Centre to shop/visit?
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
16 24
83
Place of Worship
3
7
1.0% 3.6%
Don't know
Nothing in particular
25 34 35 - 44 45 - 54 55 - 64
67
106
131
149
65+
134
1
1.5%
-
1
0.8%
-
2
1.5%
2
16
2.4% 2.4%
-
2
1.9%
5
3.8%
1
0.7%
6
4.5%
13
53
7.9% 15.7%
3
10
4.5%
9.4%
6
4.6%
9
12
6.0%
9.0%
Bookm akers
1
0.1%
-
-
-
-
-
1
0.7%
Sm all local shops
8
1.2%
-
-
2
1.9%
1
0.8%
1
0.7%
4
3.0%
Boats
5
0.7%
-
1
1.5%
2
1.9%
-
2
1.3%
-
Cinem a/Theatre
3
0.4%
-
-
1
0.9%
1
0.8%
-
1
0.7%
The gardens on the
front
6
0.9%
-
-
2
1.9%
-
1
0.7%
3
2.2%
2
1.9%
9
6.9%
2
1.3%
4
3.0%
The beach
3
8
28
4.2% 3.6% 11.9%
Not too
com m ercialised
3
0.4%
-
-
2
1.9%
-
1
0.7%
-
Boots
1
0.1%
-
-
1
0.9%
-
-
-
-
-
-
-
-
2
3.0%
3
2.8%
1
0.8%
3
2.0%
2
1.5%
Hairdresser
1
1
0.1% 1.2%
Close to
friends/relatives
1
12
1.8% 1.2%
The River
7
1.0%
-
-
-
4
3.1%
2
1.3%
1
0.7%
The Quay
15
2.2%
-
2
3.0%
3
2.8%
3
2.3%
6
4.0%
1
0.7%
Close to our cam p
site
4
0.6%
-
1
1.5%
1
0.9%
1
0.8%
1
0.7%
-
Steam Railw ay
1
0.1%
-
-
-
1
0.8%
-
-
The Gym
1
2
0.3% 1.2%
-
-
-
1
0.7%
-
Historical aspect
1
6
0.9% 1.2%
-
1
0.9%
2
1.5%
1
0.7%
1
0.7%
College
1
1
0.1% 1.2%
-
-
-
-
-
Q2A Marketing & Research
Page:170
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q6. What is the main attraction of this Town Centre to shop/visit? by Q13. Age
Analysis..: Q6. What is the main attraction of this Town Centre to shop/visit?
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
Tesco
Q2A Marketing & Research
16 24
83
1
4
0.6% 1.2%
25 34 35 - 44 45 - 54 55 - 64
67
1
1.5%
106
-
131
1
0.8%
149
1
0.7%
65+
134
-
Page:171
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q7. What is the main weakness of Town Centre to shop/visit? by Q13. Age
Analysis..: Q7. What is the main weakness of Town Centre to shop/visit?
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
16 24
83
25 34 35 - 44 45 - 54 55 - 64
65+
67
106
131
149
134
Q7. What is the m ain
w eakness of Tow n
Centre to
shop/visit?
Too sm all
1
1
0.1% 1.2%
-
-
-
-
-
Lack of quality
shops
1
5
0.7% 1.2%
1
1.5%
1
0.9%
-
1
0.7%
1
0.7%
Hard to get to by bus
2
5
0.7% 2.4%
-
-
1
0.8%
2
1.3%
-
-
-
-
-
1
0.7%
-
1
0.9%
3
2.3%
4
2.7%
2
1.5%
2
3.0%
1
0.9%
2
1.5%
3
2.0%
1
0.7%
1
1.5%
-
-
1
0.7%
-
-
-
2
1.5%
2
1.3%
2
1.5%
Hard to get to by
train
Hard to get to by car
1
0.1%
-
2
12
1.8% 2.4%
No Pedestrianised
areas
9
1.3%
-
2
4
0.6% 2.4%
Lack of leisure
facilities
Hard to park near
shops
6
0.9%
-
3
16
27
32
27
26
Hard to find parking 131
19.6% 3.6% 23.9% 25.5% 24.4% 18.1% 19.4%
Poor choice of
stores
11
7
48
7.2% 13.3% 10.4%
6
5.7%
9
6.9%
7
4.7%
8
6.0%
Poor quality
environm ent
4
0.6%
-
-
1
0.9%
-
1
0.7%
2
1.5%
No large food store
3
0.4%
-
-
-
1
0.8%
1
0.7%
1
0.7%
Lack of
clothing/fashion
shops
2
7
1.0% 2.4%
1
1.5%
-
1
0.8%
2
1.3%
1
0.7%
Lack of departm ent
stores
1
1
0.1% 1.2%
-
-
-
-
-
-
1
0.9%
-
-
2
1.5%
Lack of
value/discount
stores
3
0.4%
-
Too expensive to
park
2
8
1.2% 2.4%
1
1.5%
-
2
1.5%
2
1.3%
1
0.7%
Lack of larger
stores
2
6
0.9% 2.4%
1
1.5%
1
0.9%
-
1
0.7%
1
0.7%
Q2A Marketing & Research
Page:172
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q7. What is the main weakness of Town Centre to shop/visit? by Q13. Age
Analysis..: Q7. What is the main weakness of Town Centre to shop/visit?
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
16 24
25 34 35 - 44 45 - 54 55 - 64
83
67
106
131
149
65+
134
No covered
shopping centres
1
0.1%
-
-
-
-
1
0.7%
-
Lack of places to
eat/drink
6
0.9%
-
-
2
1.9%
1
0.8%
2
1.3%
1
0.7%
Not a safe/secure
centre
1
0.1%
-
-
-
-
-
1
0.7%
Lack of specialist
stores
1
6
0.9% 1.2%
1
1.5%
-
2
1.5%
-
2
1.5%
Don't know
1
34
5.1% 1.2%
3
4.5%
5
4.7%
9
6.9%
9
6.0%
7
5.2%
17
16
24
28
39
27
Nothing in particular 151
22.5% 20.5% 23.9% 22.6% 21.4% 26.2% 20.1%
Too noisy
5
0.7%
-
-
2
1.9%
-
2
1.3%
1
0.7%
-
3
2.8%
1
0.8%
5
3.4%
2
1.5%
Too m any young
people hanging
around
5
16
2.4% 6.0%
Too m uch traffic
13
9
12
17
14
11
76
9.4%
8.2%
11.3% 15.7% 13.4% 11.3% 13.0%
Too m any big shops
taking over
1
0.1%
-
-
-
-
-
1
0.7%
Too m any Estate
Agents
2
0.3%
-
-
-
-
1
0.7%
1
0.7%
Too m any cars
5
0.7%
-
-
1
0.9%
-
3
2.0%
1
0.7%
Little shops have
closed dow n
1
10
1.5% 1.2%
-
1
0.9%
2
1.5%
1
0.7%
5
3.7%
Too m any tourists
3
17
2.5% 3.6%
2
3.0%
4
3.8%
5
3.8%
2
1.3%
1
0.7%
No playground
1
5
0.7% 1.2%
1
1.5%
1
0.9%
1
0.8%
-
1
0.7%
No night life
1
1
0.1% 1.2%
-
-
-
-
-
No W H Sm ith
1
0.1%
-
-
1
0.9%
-
-
-
North Norfolk Dist
Council - to listen to
w hat w e w ant
1
0.1%
-
-
-
-
1
0.7%
-
Lack of pavem ents
5
0.7%
-
-
1
0.9%
2
1.5%
1
0.7%
1
0.7%
Q2A Marketing & Research
Page:173
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q7. What is the main weakness of Town Centre to shop/visit? by Q13. Age
Analysis..: Q7. What is the main weakness of Town Centre to shop/visit?
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
Too expensive
2
0.3%
16 24
25 34 35 - 44 45 - 54 55 - 64
65+
83
67
106
131
149
-
-
-
-
-
2
1.5%
-
-
-
-
-
2
3.0%
2
1.9%
4
3.1%
3
2.0%
6
4.5%
No skateboard park
1
1
0.1% 1.2%
It's untidy
1
18
2.7% 1.2%
134
No book shop
1
0.1%
-
-
-
-
1
0.7%
-
Am usem ent
arcades
1
0.1%
-
-
-
1
0.8%
-
-
-
-
-
2
1.3%
1
0.7%
1
4
0.6% 1.2%
Better w heelchair
facilities
Not enough seating
3
0.4%
-
-
2
1.9%
1
0.8%
-
-
Lack of Petrol
Station
1
0.1%
-
-
-
-
-
1
0.7%
Too m any charity
shops
2
0.3%
-
-
-
1
0.8%
-
1
0.7%
Lack of facilities in
Winter
1
0.1%
-
1
1.5%
-
-
-
-
Com pulsory
purchase of holiday
hom es
1
0.1%
-
-
-
-
-
1
0.7%
Museum
1
0.1%
-
-
-
-
-
1
0.7%
Shops aw ay from
coast
1
0.1%
-
-
-
-
1
0.7%
-
-
-
-
-
-
Only one bank
1
1
0.1% 1.2%
Nothing for young
children/teenagers
to do
5
13
1.9% 6.0%
2
3.0%
1
0.9%
-
2
1.3%
3
2.2%
Didn't need Tesco
1
13
1.9% 1.2%
-
4
3.8%
2
1.5%
2
1.3%
4
3.0%
-
-
-
-
1
0.7%
-
1
0.9%
-
-
-
-
-
-
3
2.0%
1
0.7%
Not being prom oted
enough
Access for
pushchairs
Too m any building
societies
Q2A Marketing & Research
1
0.1%
-
1
2
0.3% 1.2%
4
0.6%
-
Page:174
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q7. What is the main weakness of Town Centre to shop/visit? by Q13. Age
Analysis..: Q7. What is the main weakness of Town Centre to shop/visit?
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
Miss the m arket
Q2A Marketing & Research
1
0.1%
16 24
25 34 35 - 44 45 - 54 55 - 64
83
67
106
-
-
-
131
1
0.8%
65+
149
134
-
-
Page:175
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q8. How Town Cente of N. Norfolk has changed in last 5 yrs. by Q13. Age
Analysis..: Q8. How Town Cente of N. Norfolk has changed in last 5 yrs.
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
16 24
83
25 34 35 - 44 45 - 54 55 - 64
67
106
131
149
65+
134
Q8. How Tow n
Cente of N. Norfolk
has changed in last 5
yrs.
Much w orse
Slightly w orse
1
50
7.5% 1.2%
4
6.0%
8
7.5%
9
19
6.9% 12.8%
9
6.7%
10
7
12
13
15
20
77
9.9% 10.1% 14.9%
11.5% 12.0% 10.4% 11.3%
26
19
28
51
40
35
About the sam e 199
29.7% 31.3% 28.4% 26.4% 38.9% 26.8% 26.1%
20
16
27
27
36
25
Slightly better 151
22.5% 24.1% 23.9% 25.5% 20.6% 24.2% 18.7%
Much better
11
8
72
10.7% 13.3% 11.9%
9
8.5%
9
12
23
6.9%
8.1% 17.2%
15
13
22
22
27
22
Don't know 121
18.1% 18.1% 19.4% 20.8% 16.8% 18.1% 16.4%
Q2A Marketing & Research
Page:176
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q9. Other shops/facilities would you like to see by Q13. Age
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
16 24
83
25 34 35 - 44 45 - 54 55 - 64
67
106
131
149
65+
134
Q9. Other
shops/facilities
w ould you like to
see
Superm arket/discount food store
1
23
3.4% 1.2%
2
3.0%
5
4.7%
4
3.1%
5
3.4%
6
4.5%
28
16
13
17
12
15
Clothes 101
8.1% 11.2%
shops/fashion & 15.1% 33.7% 23.9% 12.3% 13.0%
accessories
Shoe shops
1
12
1.8% 1.2%
-
2
1.9%
3
2.3%
2
1.3%
4
3.0%
Furniture/furnishing/carpet shops
1
0.1%
-
-
-
1
0.8%
-
-
DIY and hardw are
stores
12
1.8%
-
-
-
1
0.8%
4
2.7%
7
5.2%
2
3.0%
3
10
2.8%
7.6%
8
5.4%
5
3.7%
-
-
-
1
0.7%
1
0.7%
-
-
1
0.8%
-
-
Better choice/range
of shops
5
33
4.9% 6.0%
Sports goods
6
8
1.2% 7.2%
Larger stores
1
0.1%
-
More discount/value
retailers
2
6
0.9% 2.4%
3
4.5%
1
0.9%
-
-
-
More high street
nam es
3
8
1.2% 3.6%
2
3.0%
1
0.9%
2
1.5%
-
-
More designer
shops
2
8
1.2% 2.4%
2
3.0%
-
2
1.5%
2
1.3%
-
More departm ent
stores
4
0.6%
-
2
3.0%
-
1
0.8%
1
0.7%
-
Larger m arket
4
0.6%
-
-
1
0.9%
1
0.8%
2
1.3%
-
Sm aller m arket
1
0.1%
-
-
-
-
-
1
0.7%
Other types of food
store, incl specialist
food shops
23
3.4%
-
1
1.5%
6
5.7%
6
4.6%
4
2.7%
6
4.5%
1
1.5%
1
0.9%
-
-
-
-
-
1
0.8%
-
-
Toys
Jew ellers
Q2A Marketing & Research
1
3
0.4% 1.2%
1
0.1%
-
Page:177
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q9. Other shops/facilities would you like to see by Q13. Age
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
16 24
83
25 34 35 - 44 45 - 54 55 - 64
67
65+
106
131
149
134
Travel Agents
1
0.1%
-
1
1.5%
-
-
-
-
Healthcare shops
2
0.3%
-
-
-
-
1
0.7%
1
0.7%
Books and
m agazines
1
7
1.0% 1.2%
-
1
0.9%
2
1.5%
2
1.3%
1
0.7%
More high quality
shops
3
7
1.0% 3.6%
-
2
1.9%
2
1.5%
-
-
More variety stores
2
5
0.7% 2.4%
-
2
1.9%
-
-
1
0.7%
More parking
Better parking
facilities
Cheaper parking
4
7
11
18
24
20
84
12.5% 4.8% 10.4% 10.4% 13.7% 16.1% 14.9%
2
44
6.6% 2.4%
21
3.1%
-
3
4.5%
7
11
11
10
6.6%
8.4%
7.4%
7.5%
2
3.0%
3
2.8%
7
5.3%
7
4.7%
2
1.5%
Bow ling Alley
4
18
2.7% 4.8%
5
7.5%
1
0.9%
2
1.5%
4
2.7%
2
1.5%
Cinem a
12
28
4.2% 14.5%
3
4.5%
3
2.8%
7
5.3%
2
1.3%
1
0.7%
-
-
1
0.8%
-
1
0.7%
3
4.5%
2
1.9%
1
0.8%
-
1
0.7%
Ice Rink
2
0.3%
-
Night Club
7
14
2.1% 8.4%
Health Club
2
2
0.3% 2.4%
-
-
-
-
-
More seating
1
7
1.0% 1.2%
-
1
0.9%
3
2.3%
2
1.3%
-
1
1.5%
-
1
0.8%
4
2.7%
3
2.2%
-
-
-
1
0.7%
-
-
-
-
1
0.7%
1
0.7%
1
10
14
10
11
55
7.6%
7.4%
8.2% 1.2% 14.9% 13.2%
9
6.7%
More/better toilets
9
1.3%
1
2
0.3% 1.2%
Better tourist
inform ation
More open spaces
Don't know
-
2
0.3%
-
4
10
25
37
42
41
None 159
23.7% 4.8% 14.9% 23.6% 28.2% 28.2% 30.6%
Indoor Play area
Q2A Marketing & Research
1
8
1.2% 1.2%
2
3.0%
1
0.9%
-
4
2.7%
-
Page:178
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q9. Other shops/facilities would you like to see by Q13. Age
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
Sw im m ing Pool
83
25 34 35 - 44 45 - 54 55 - 64
67
16
7
58
8.7% 19.3% 10.4%
Childrens
Am usem ents
Better restaurants
16 24
5
0.7%
-
4
18
2.7% 4.8%
106
131
149
65+
134
6
5.7%
6
13
10
4.6%
8.7%
7.5%
1
1.5%
2
1.9%
-
1
0.7%
1
0.7%
-
6
5.7%
2
1.5%
3
2.0%
3
2.2%
Haberdashery Shops
6
0.9%
-
-
-
-
4
2.7%
2
1.5%
Craft shops
8
1.2%
-
-
1
0.9%
4
3.1%
2
1.3%
1
0.7%
Better sports centre
11
29
4.3% 13.3%
4
6.0%
4
3.8%
4
3.1%
5
3.4%
1
0.7%
Arcade
1
3
0.4% 1.2%
1
1.5%
-
-
-
1
0.7%
1
1.5%
1
0.9%
-
-
-
3
4.5%
4
3.8%
4
3.1%
4
2.7%
3
2.2%
W H Sm iths
More for young
people
2
0.3%
-
2
20
3.0% 2.4%
Cycling shop
2
0.3%
-
-
2
1.9%
-
-
-
Playground
4
0.6%
-
1
1.5%
1
0.9%
-
2
1.3%
-
Guitar shop
3
3
0.4% 3.6%
-
-
-
-
-
Marks & Spencer
1
7
1.0% 1.2%
-
2
1.9%
2
1.5%
2
1.3%
-
Good Coffee Shop
2
0.3%
-
-
-
1
0.8%
1
0.7%
-
More Doctors
1
0.1%
-
-
-
-
1
0.7%
-
Wider
Pavem ents/m ake
pedestrianised
1
10
1.5% 1.2%
2
3.0%
2
1.9%
1
0.8%
3
2.0%
1
0.7%
Record Stores
1
3
0.4% 1.2%
1
1.5%
1
0.9%
-
-
-
Next
1
2
0.3% 1.2%
-
1
0.9%
-
-
-
1
1.5%
-
-
-
-
Woolw orths
Q2A Marketing & Research
1
0.1%
-
Page:179
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q9. Other shops/facilities would you like to see by Q13. Age
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
16 24
83
25 34 35 - 44 45 - 54 55 - 64
67
106
65+
131
149
134
Boots
2
0.3%
-
1
1.5%
1
0.9%
-
-
-
Better signage
1
0.1%
-
-
-
-
-
1
0.7%
Skateboard park
2
3
0.4% 2.4%
-
-
-
1
0.7%
-
Music shops
2
4
0.6% 2.4%
-
-
2
1.5%
-
-
-
-
-
-
1
0.7%
-
-
-
2
1.3%
1
0.7%
Iceland
Better bus service
1
0.1%
-
1
4
0.6% 1.2%
Book shops
1
0.1%
-
-
-
-
1
0.7%
-
Wine bars
2
0.3%
-
1
1.5%
-
1
0.8%
-
-
1
1.5%
1
0.9%
-
1
0.7%
-
Better w heelchair
facilities
1
4
0.6% 1.2%
Antique Shops
1
0.1%
-
-
-
-
1
0.7%
-
Concert Hall
1
0.1%
-
-
-
-
1
0.7%
-
Petrol Station
3
0.4%
-
-
-
-
1
0.7%
2
1.5%
Im prove m oorings
1
0.1%
-
-
1
0.9%
-
-
-
-
-
-
-
1
0.7%
More hotels, places
to stay
1
2
0.3% 1.2%
Theatre
1
0.1%
-
-
-
-
-
1
0.7%
More bank services
2
0.3%
-
1
1.5%
-
1
0.8%
-
-
Return traffic
schem e to how it
w as
1
0.1%
-
-
-
-
1
0.7%
-
Security cam eras
1
0.1%
-
-
-
-
-
1
0.7%
Close Tesco
9
1.3%
-
-
2
1.9%
2
1.5%
2
1.3%
3
2.2%
Q2A Marketing & Research
Page:180
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q9. Other shops/facilities would you like to see by Q13. Age
Analysis..: Q9. Other shops/facilities would you like to see
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
Baby changing
facilities
16 24
83
1
3
0.4% 1.2%
-
Body Shop
1
0.1%
New Look
3
3
0.4% 3.6%
25 34 35 - 44 45 - 54 55 - 64
67
65+
106
131
149
134
2
3.0%
-
-
-
-
-
-
1
0.8%
-
-
-
-
-
-
-
Railw ay Station
1
0.1%
-
-
-
-
-
1
0.7%
More for the elderly
1
0.1%
-
-
-
-
-
1
0.7%
Q2A Marketing & Research
Page:181
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q10a. Other centre visited most - non food shopping by Q13. Age
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
16 24
25 34 35 - 44 45 - 54 55 - 64
83
67
106
131
65+
149
134
Q10a. Other centre
visited m ost - non
food shopping
Aylsham
5
0.7%
-
-
1
0.9%
4
3.1%
-
-
Banbury
1
0.1%
-
-
-
-
1
0.7%
-
Basildon
1
0.1%
-
-
1
0.9%
-
-
-
Bedford
1
0.1%
-
-
-
-
1
0.7%
-
Birm ingham
2
0.3%
-
-
2
1.9%
-
-
-
Boston
1
0.1%
-
-
1
0.9%
-
-
-
Braintree
1
0.1%
-
-
-
1
0.8%
-
-
-
2
1.9%
-
-
-
Brighton
1
3
0.4% 1.2%
Bristol
1
0.1%
-
1
1.5%
-
-
-
-
Burton on Trent
1
0.1%
-
-
-
1
0.8%
-
-
Bury St Edm unds
4
0.6%
-
1
1.5%
1
0.9%
2
1.5%
-
-
Cam bridge
9
1.3%
-
1
1.5%
-
3
2.3%
2
1.3%
3
2.2%
Chadw ell Heath
1
0.1%
-
-
-
1
0.8%
-
-
Chelm slford
2
0.3%
-
-
-
-
1
0.7%
1
0.7%
Chester
1
0.1%
-
-
1
0.9%
-
-
-
Chesterfield
1
0.1%
-
-
-
1
0.8%
-
-
Clacton
1
0.1%
-
-
1
0.9%
-
-
-
Clacton-on-Sea
1
0.1%
-
-
1
0.9%
-
-
-
Q2A Marketing & Research
Page:182
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q10a. Other centre visited most - non food shopping by Q13. Age
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
16 24
25 34 35 - 44 45 - 54 55 - 64
83
67
106
131
149
65+
134
Colchester
2
0.3%
-
-
1
0.9%
-
-
1
0.7%
Corby
1
0.1%
-
-
-
-
-
1
0.7%
Coventry
1
0.1%
-
-
-
-
1
0.7%
-
2
3.0%
4
3.8%
4
3.1%
7
4.7%
8
6.0%
Crom er
3
28
4.2% 3.6%
Derby
5
0.7%
-
-
1
0.9%
2
1.5%
1
0.7%
1
0.7%
Dereham
17
2.5%
-
6
9.0%
2
1.9%
1
0.8%
6
4.0%
2
1.5%
Diss
1
0.1%
-
-
-
1
0.8%
-
-
Doncaster
1
0.1%
-
-
-
-
1
0.7%
-
Dunstable
1
0.1%
-
-
-
1
0.8%
-
-
Eastbourne
1
0.1%
-
-
-
-
-
1
0.7%
Fakenham
15
2.2%
-
-
3
2.8%
4
3.1%
3
2.0%
5
3.7%
-
-
-
-
-
Falm outh
1
1
0.1% 1.2%
Fareham
1
0.1%
-
-
-
1
0.8%
-
-
Felixstow e
1
0.1%
-
-
-
1
0.8%
-
-
Gillingham
1
0.1%
-
-
-
-
1
0.7%
-
Grantham
1
0.1%
-
-
-
-
1
0.7%
-
Gravesend
1
0.1%
-
-
-
-
-
1
0.7%
1
1.5%
2
1.9%
2
1.5%
1
0.7%
3
2.2%
Great Yarm outh
5
14
2.1% 6.0%
Grim sby
2
0.3%
-
-
-
1
0.8%
1
0.7%
-
Guildford
1
0.1%
-
-
-
1
0.8%
-
-
Q2A Marketing & Research
Page:183
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q10a. Other centre visited most - non food shopping by Q13. Age
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
16 24
83
25 34 35 - 44 45 - 54 55 - 64
67
65+
106
131
149
134
Hackney
1
0.1%
-
1
1.5%
-
-
-
-
Harrogate
1
0.1%
-
1
1.5%
-
-
-
-
-
-
-
-
-
Hertford
1
1
0.1% 1.2%
Hinckley
1
0.1%
-
-
-
-
-
1
0.7%
Holt
18
2.7%
-
1
1.5%
1
0.9%
5
3.8%
7
4.7%
4
3.0%
-
-
1
0.8%
-
4
3.0%
1
6
0.9% 1.2%
Hoveton
Huddersfield
2
0.3%
-
-
2
1.9%
-
-
-
Hunstanton
1
0.1%
-
1
1.5%
-
-
-
-
Huntingdon
1
0.1%
-
-
-
-
-
1
0.7%
Ilford
2
0.3%
-
-
1
0.9%
1
0.8%
-
-
-
1
0.9%
1
0.8%
2
1.3%
-
-
-
-
1
0.7%
-
1
1.5%
6
5.7%
2
1.5%
7
4.7%
6
4.5%
1
5
0.7% 1.2%
Ipsw ich
Kettering
Kings Lynn
1
0.1%
-
13
35
5.2% 15.7%
Kingston-onTham es
1
0.1%
-
-
-
-
-
1
0.7%
Lakeside, Essex
4
0.6%
-
-
1
0.9%
-
2
1.3%
1
0.7%
Leam ington Spa
1
3
0.4% 1.2%
-
-
-
-
2
1.5%
Leicester
1
10
1.5% 1.2%
-
2
1.9%
2
1.5%
3
2.0%
2
1.5%
Leigh on Sea
1
0.1%
-
-
-
1
0.8%
-
-
Leom inster
1
0.1%
-
-
-
-
1
0.7%
-
Lincoln
3
0.4%
-
-
1
0.9%
1
0.8%
1
0.7%
-
Q2A Marketing & Research
Page:184
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q10a. Other centre visited most - non food shopping by Q13. Age
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
16 24
83
1
9
1.3% 1.2%
London
25 34 35 - 44 45 - 54 55 - 64
67
106
131
65+
149
134
1
1.5%
4
3.8%
3
2.3%
-
-
Low estoft
2
0.3%
-
-
-
-
-
2
1.5%
Luton
2
0.3%
-
-
-
1
0.8%
-
1
0.7%
Malden
1
0.1%
-
-
-
1
0.8%
-
-
-
-
-
1
0.7%
-
1
2
0.3% 1.2%
Manchester
Mansfield
2
0.3%
-
-
2
1.9%
-
-
-
Melton Mow bray
1
0.1%
-
1
1.5%
-
-
-
-
Merryhill
1
0.1%
-
-
-
1
0.8%
-
-
-
1
0.9%
-
2
1.3%
-
1
4
0.6% 1.2%
Milton Keynes
11
14
16
22
26
34
None 123
18.4% 13.3% 20.9% 15.1% 16.8% 17.4% 25.4%
North Walsham
2
14
2.1% 2.4%
Northam pton
2
0.3%
-
2
3.0%
2
1.9%
1
0.8%
5
3.4%
2
1.5%
-
1
0.9%
1
0.8%
-
-
37
19
28
39
37
24
Norw ich 184
27.5% 44.6% 28.4% 26.4% 29.8% 24.8% 17.9%
Nottingham
9
1.3%
-
2
3.0%
2
1.9%
-
2
1.3%
3
2.2%
Peterborough
6
0.9%
-
1
1.5%
2
1.9%
2
1.5%
1
0.7%
-
Poole
3
0.4%
-
-
-
-
2
1.3%
1
0.7%
Preston
1
0.1%
-
-
-
-
1
0.7%
-
Rom ford
1
0.1%
-
-
-
-
-
1
0.7%
Rotherham
1
0.1%
-
1
1.5%
-
-
-
-
Sheffield
10
1.5%
-
2
3.0%
1
0.9%
3
2.3%
3
2.0%
1
0.7%
Q2A Marketing & Research
Page:185
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q10a. Other centre visited most - non food shopping by Q13. Age
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
Sheringham
16 24
83
1
23
3.4% 1.2%
25 34 35 - 44 45 - 54 55 - 64
67
106
131
149
65+
134
2
3.0%
3
2.8%
3
2.3%
5
3.4%
9
6.7%
Sleaford
1
0.1%
-
-
-
-
1
0.7%
-
Southend-on-Sea
1
0.1%
-
-
-
-
1
0.7%
-
St Helens
1
0.1%
-
-
1
0.9%
-
-
-
Stafford
1
0.1%
-
-
-
-
1
0.7%
-
Stalham
3
0.4%
-
-
-
-
2
1.3%
1
0.7%
Stevenage
1
0.1%
-
-
-
-
1
0.7%
-
Sw affham
2
0.3%
-
-
-
1
0.8%
1
0.7%
-
Tw ickenham
1
0.1%
-
-
1
0.9%
-
-
-
Tw yford
1
0.1%
-
-
-
-
1
0.7%
-
Wallingford
1
0.1%
-
-
1
0.9%
-
-
-
Warrington
1
0.1%
-
-
-
1
0.8%
-
-
Watelooville
1
0.1%
-
-
-
-
1
0.7%
-
Watford
3
0.4%
-
1
1.5%
-
-
1
0.7%
1
0.7%
Wellingborough
1
0.1%
-
-
-
1
0.8%
-
-
1
1.5%
1
0.9%
2
1.5%
-
-
Wells Next The Sea
1
5
0.7% 1.2%
Whitstable
1
0.1%
-
-
-
-
1
0.7%
-
Winchester
1
0.1%
-
-
-
1
0.8%
-
-
Wisbech
1
0.1%
-
-
-
-
-
1
0.7%
Wolverham pton
1
0.1%
-
-
-
-
1
0.7%
-
Q2A Marketing & Research
Page:186
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q10a. Other centre visited most - non food shopping by Q13. Age
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
16 24
25 34 35 - 44 45 - 54 55 - 64
83
67
106
131
65+
149
134
Woodbridge
1
0.1%
-
-
-
1
0.8%
-
-
Woodford Green
2
0.3%
-
-
1
0.9%
-
-
1
0.7%
Worcester
1
0.1%
-
1
1.5%
-
-
-
-
Wroxham
6
0.9%
-
2
3.0%
-
1
0.8%
-
3
2.2%
Q2A Marketing & Research
Page:187
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q10b. How often visit centre for non food shopping by Q13. Age
Analysis..: Q10b. How often visit centre for non food shopping
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 547
16 24
72
25 34
53
35 44 45 - 54 55 - 64
90
109
123
65+
100
Q10b. How often visit
centre for non food
shopping
Everyday
6
20
3.7% 8.3%
2
3.8%
1
1.1%
8
7.3%
2
1.6%
1
1.0%
5 tim es a w eek
1
17
3.1% 1.4%
3
5.7%
5
5.6%
6
5.5%
1
0.8%
1
1.0%
4 tim es a w eek
2
5
0.9% 2.8%
-
1
1.1%
1
0.9%
1
0.8%
-
3 tim es a w eek
5
24
4.4% 6.9%
2
3.8%
2
2.2%
5
4.6%
7
5.7%
3
3.0%
Tw ice a w eek
6
52
9.5% 8.3%
3
5.7%
6
6.7%
7
15
15
6.4% 12.2% 15.0%
16
22
36
26
45
36
Once a w eek 181
33.1% 22.2% 41.5% 40.0% 23.9% 36.6% 36.0%
Once every 2 w eeks
18
8
9
18
26
20
99
18.1% 25.0% 15.1% 10.0% 16.5% 21.1% 20.0%
18
13
30
38
26
24
Once a m onth 149
27.2% 25.0% 24.5% 33.3% 34.9% 21.1% 24.0%
Q2A Marketing & Research
Page:188
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q12. Social Grade by Q13. Age
Analysis..: Q12. Social Grade
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
16 24
25 34 35 - 44 45 - 54 55 - 64
83
67
-
-
106
131
149
65+
134
Q12. Social Grade
A
22
3.3%
4
3.8%
5
3.8%
8
5.4%
5
3.7%
9
8
28
37
34
31
B 147
21.9% 10.8% 11.9% 26.4% 28.2% 22.8% 23.1%
21
22
28
46
54
40
C1 211
31.5% 25.3% 32.8% 26.4% 35.1% 36.2% 29.9%
23
16
36
23
33
37
C2 168
25.1% 27.7% 23.9% 34.0% 17.6% 22.1% 27.6%
D
27
14
87
13.0% 32.5% 20.9%
-
E1 Retired/State
Pension
16
2.4%
E2 Unem ployed
3
15
2.2% 3.6%
Refused
Q2A Marketing & Research
4
0.6%
-
6
11
17
12
5.7%
8.4% 11.4%
9.0%
3
4.5%
1
0.9%
2
1.5%
1
0.7%
9
6.7%
3
4.5%
3
2.8%
4
3.1%
2
1.3%
-
1
1.5%
-
3
2.3%
-
-
Page:189
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Q13. Age by Q13. Age
Analysis..: Q13. Age
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Absolute
Break %
Respondents
Q13. Age
Base
Base 670
16 - 24 25 - 34 35 - 44 45 - 54 55 - 64
83
65+
67
106
131
149
134
-
-
-
-
-
Q13. Age
16 - 24
83
83
12.4% 100.0%
25 - 34
67
10.0%
-
67
100.0%
-
-
-
-
35 - 44 106
15.8%
-
-
106
100.0%
-
-
-
45 - 54 131
19.6%
-
-
-
131
100.0%
-
-
55 - 64 149
22.2%
-
-
-
-
149
100.0%
-
65+ 134
20.0%
-
-
-
-
-
134
100.0%
Q2A Marketing & Research
Page:190
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Z1. Sex by Q13. Age
Analysis..: Z1. Sex
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Absolute
Break %
Respondents
Q13. Age
Base
Base 670
16 24
83
25 34 35 - 44 45 - 54 55 - 64
67
106
131
149
65+
134
Z1. Sex
46
43
67
85
86
63
Fem ale 390
58.2% 55.4% 64.2% 63.2% 64.9% 57.7% 47.0%
37
24
39
46
63
71
Male 280
41.8% 44.6% 35.8% 36.8% 35.1% 42.3% 53.0%
Q2A Marketing & Research
Page:191
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Z2. Location of interview by Q13. Age
Analysis..: Z2. Location of interview
Break......: Q13. Age
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q13. Age
Absolute
Break %
Respondents
Base
Base 670
16 24
83
25 34 35 - 44 45 - 54 55 - 64
67
106
131
149
65+
134
Z2. Location of
interview
6
8
10
53
9.4%
7.9% 7.2% 11.9%
7
13
5.3%
8.7%
Crom er, Church St. A
4
32
4.8% 4.8%
4
6.0%
4
3.8%
2
1.5%
8
10
5.4%
7.5%
Crom er, Garden St. C
2
20
3.0% 2.4%
2
3.0%
5
4.7%
5
3.8%
6
4.0%
Fakenham , Market
Place - B
9
36
5.4% 10.8%
4
6.0%
7
6.6%
2
10
1.5%
6.7%
4
3.0%
Fakenham , Bridge St
-A
9
35
5.2% 10.8%
4
6.0%
4
3.8%
6
4.6%
6
4.0%
6
4.5%
Fakenham , Norw ich
St. - C
8
35
5.2% 9.6%
6
9.0%
2
1.9%
7
5.3%
7
4.7%
5
3.7%
Crom er, West
St./Church St. - B
9
6.7%
-
Holt, Albert St. - C
25
3.7%
-
1
1.5%
4
3.8%
8
6.1%
4
2.7%
8
6.0%
Holt, High St./Market
Place - B
23
3.4%
-
1
1.5%
2
1.9%
7
5.3%
8
5.4%
5
3.7%
Holt, Market Place A
25
3.7%
-
2
3.0%
3
2.8%
6
4.6%
4
10
2.7%
7.5%
Hoveton, Stalham Rd.
-A
7
70
10.4% 8.4%
5
11
18
16
13
7.5% 10.4% 13.7% 10.7%
9.7%
N. Walsham , Market
St. - A
4
19
2.8% 4.8%
4
6.0%
2
1.9%
N. Walsham , Market
Place - B
7
51
7.6% 8.4%
4
6.0%
7
14
6.6% 10.7%
9
10
6.0%
7.5%
N. Walsham , Market
Place - C
9
36
5.4% 10.8%
3
4.5%
4
3.8%
3
2.3%
4
13
2.7%
9.7%
Sheringham , High St.
-A
1
24
3.6% 1.2%
2
3.0%
3
2.8%
7
5.3%
8
5.4%
3
2.2%
Sheringham ,
Junction - B
2
21
3.1% 2.4%
3
4.5%
3
2.8%
3
2.3%
6
4.0%
4
3.0%
3
4.5%
8
7.5%
8
6.1%
4
2.7%
2
1.5%
7
15
14
17
6.6% 11.5%
9.4% 12.7%
-
1
0.8%
6
4.0%
2
1.5%
Sheringham , Station
Rd. - C
25
3.7%
Stalham , High St. - A
11
70
10.4% 13.3%
6
9.0%
Wells Next The Sea,
Staith St. (Sth) - B
3
37
5.5% 3.6%
2
10
3.0%
9.4%
8
6.1%
7
4.7%
7
5.2%
Wells Next The Sea,
Staith St. - A
1
33
4.9% 1.2%
3
10
4.5%
9.4%
4
3.1%
9
6.0%
6
4.5%
Q2A Marketing & Research
Page:192
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:193
Q6. What is the main attraction of this Town Centre to shop/visit? by Q3. Mode of travel today?
Analysis..: Q6. What is the main attraction of this Town Centre to shop/visit?
Break......: Q3. Mode of travel today?
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q3. Mode of travel today?
Absolute
Break %
Respondents
Base
Base 670
Drive self Passenger
in car/van in car/van
354
87
Bus Train
22
9
Taxi
2
Walk Bicycle Motorcycle
176
Boat Wheelchair
14
2
3
1
3
21.4%
-
-
-
Q6. What is the m ain
attraction of this
Tow n Centre to
shop/visit?
Close to hom e 157
23.4%
69
19.5%
Close to w ork
19
2.8%
14
4.0%
Easy to get to by bus
1
0.1%
Pedestrianised
streets
11
4
12.6% 18.2%
-
2
68
100.0% 38.6%
1
1.1%
-
-
-
3
1.7%
1
7.1%
-
-
-
-
-
1
4.5%
-
-
-
-
-
-
-
3
0.4%
2
0.6%
1
1.1%
-
-
-
-
-
-
-
-
Easy to park near
shops
3
0.4%
3
0.8%
-
-
-
-
-
-
-
-
-
Free/cheap parking
6
0.9%
6
1.7%
-
-
-
-
-
-
-
-
-
High quality shops
91
13.6%
46
13.0%
20
5
3
23.0% 22.7% 33.3%
-
15
8.5%
-
-
Nice shopping 121
environm ent 18.1%
67
18.9%
20
23.0%
1
2
4.5% 22.2%
-
29
16.5%
1
7.1%
1
50.0%
1
33.3%
1
100.0%
-
-
Food store
3
0.4%
2
0.6%
-
-
-
-
1
0.6%
-
-
-
-
Choice of
clothing/fashion
shops
4
0.6%
2
0.6%
1
1.1%
-
-
-
1
0.6%
-
-
-
-
Choice of larger
chain stores
3
0.4%
1
0.3%
-
-
-
-
2
1.1%
-
-
-
-
Choice of
departm ent stores
4
0.6%
4
1.1%
-
-
-
-
-
-
-
-
-
Choice of
value/discount
stores
4
0.6%
2
0.6%
1
1.1%
-
-
-
1
0.6%
-
-
-
-
Choice of specialist
shops
42
6.3%
31
8.8%
4
4.6%
1
4.5%
-
-
6
3.4%
-
-
-
-
The m arket
9
1.3%
7
2.0%
-
-
-
-
2
1.1%
-
-
-
-
Choice of places to
eat/drink
13
1.9%
5
1.4%
1
1.1%
2
9.1%
-
-
4
2.3%
1
7.1%
-
-
-
Safe/secure centre
3
0.4%
2
0.6%
-
-
-
-
1
0.6%
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:194
Q6. What is the main attraction of this Town Centre to shop/visit? by Q3. Mode of travel today?
Analysis..: Q6. What is the main attraction of this Town Centre to shop/visit?
Break......: Q3. Mode of travel today?
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q3. Mode of travel today?
Absolute
Break %
Respondents
Base
Base 670
Drive self Passenger
in car/van in car/van
354
87
Bus Train
22
Taxi
Walk Bicycle Motorcycle
9
2
176
-
-
2
1.1%
Boat Wheelchair
14
2
3
1
-
-
-
-
-
-
Place of Worship
7
1.0%
1
0.3%
3
3.4%
1
4.5%
Don't know
16
2.4%
9
2.5%
1
1.1%
1
2
4.5% 22.2%
-
1
0.6%
2
14.3%
-
Nothing in particular
53
7.9%
24
6.8%
5
3
1
5.7% 13.6% 11.1%
-
16
9.1%
3
21.4%
-
Bookm akers
1
0.1%
-
-
-
-
-
-
1
7.1%
-
Sm all local shops
8
1.2%
3
0.8%
1
1.1%
-
-
-
3
1.7%
-
-
Boats
5
0.7%
2
0.6%
3
3.4%
-
-
-
-
-
-
-
-
Cinem a/Theatre
3
0.4%
2
0.6%
-
-
-
-
1
0.6%
-
-
-
-
The gardens on the
front
6
0.9%
1
0.3%
2
2.3%
-
-
-
2
1.1%
-
-
-
The beach
28
4.2%
15
4.2%
6
6.9%
-
-
6
3.4%
-
-
-
-
Not too
com m ercialised
3
0.4%
1
0.3%
-
-
-
-
1
0.6%
1
7.1%
-
-
-
Boots
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Hairdresser
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Close to
friends/relatives
12
1.8%
8
2.3%
1
1.1%
-
-
-
3
1.7%
-
-
-
-
The River
7
1.0%
5
1.4%
1
1.1%
-
-
-
1
0.6%
-
-
-
-
The Quay
15
2.2%
13
3.7%
1
1.1%
-
-
-
1
0.6%
-
-
-
-
Close to our cam p
site
4
0.6%
1
0.3%
-
-
-
-
2
1.1%
1
7.1%
-
-
-
Steam Railw ay
1
0.1%
-
1
1.1%
-
-
-
-
-
-
-
-
The Gym
2
0.3%
1
0.3%
-
-
-
-
1
0.6%
-
-
-
-
Historical aspect
6
0.9%
2
0.6%
1
1.1%
2
9.1%
-
-
1
0.6%
-
-
-
-
College
1
0.1%
-
1
1.1%
-
-
-
-
-
-
-
-
Q2A Marketing & Research
1
11.1%
1
50.0%
1
33.3%
1
33.3%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:195
Q6. What is the main attraction of this Town Centre to shop/visit? by Q3. Mode of travel today?
Analysis..: Q6. What is the main attraction of this Town Centre to shop/visit?
Break......: Q3. Mode of travel today?
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q3. Mode of travel today?
Absolute
Break %
Respondents
Base
Base 670
Tesco
Q2A Marketing & Research
4
0.6%
Drive self Passenger
in car/van in car/van
354
1
0.3%
87
-
Bus Train
22
1
4.5%
Taxi
9
2
-
-
Walk Bicycle Motorcycle
176
2
1.1%
Boat Wheelchair
14
2
3
1
-
-
-
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:196
Q7. What is the main weakness of Town Centre to shop/visit? by Q3. Mode of travel today?
Analysis..: Q7. What is the main weakness of Town Centre to shop/visit?
Break......: Q3. Mode of travel today?
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q3. Mode of travel today?
Absolute
Break %
Respondents
Base
Base 670
Drive self Passenger
in car/van in car/van
Bus Train
Taxi
354
87
22
9
2
Walk Bicycle Motorcycle
176
Boat Wheelchair
14
2
3
1
Q7. What is the m ain
w eakness of Tow n
Centre to
shop/visit?
Too sm all
1
0.1%
-
-
-
-
-
1
0.6%
-
-
-
-
Lack of quality
shops
5
0.7%
4
1.1%
1
1.1%
-
-
-
-
-
-
-
-
Hard to get to by bus
5
0.7%
3
0.8%
-
1
4.5%
-
-
1
0.6%
-
-
-
-
Hard to get to by
train
1
0.1%
-
-
-
-
-
1
0.6%
-
-
-
-
Hard to get to by car
12
1.8%
8
2.3%
3
3.4%
-
-
-
1
0.6%
-
-
-
-
No Pedestrianised
areas
9
1.3%
4
1.1%
1
1.1%
-
-
3
1.7%
-
-
-
-
Lack of leisure
facilities
4
0.6%
1
0.3%
1
1.1%
-
-
-
1
0.6%
1
7.1%
-
-
-
Hard to park near
shops
6
0.9%
5
1.4%
-
-
-
-
1
0.6%
-
-
-
-
Hard to find parking 131
19.6%
94
26.6%
10
3
11.5% 13.6%
-
-
24
13.6%
-
-
-
-
1
4.5%
-
-
16
9.1%
-
-
-
-
1
50.0%
Poor choice of
stores
48
7.2%
22
6.2%
9
10.3%
Poor quality
environm ent
4
0.6%
2
0.6%
1
1.1%
-
-
-
1
0.6%
-
-
-
-
No large food store
3
0.4%
2
0.6%
-
-
-
-
1
0.6%
-
-
-
-
Lack of
clothing/fashion
shops
7
1.0%
2
0.6%
-
1
4.5%
-
-
4
2.3%
-
-
-
-
Lack of departm ent
stores
1
0.1%
-
-
-
-
-
1
0.6%
-
-
-
-
Lack of
value/discount
stores
3
0.4%
1
0.3%
1
1.1%
-
-
-
1
0.6%
-
-
-
-
Too expensive to
park
8
1.2%
8
2.3%
-
-
-
-
-
-
-
-
-
Lack of larger
stores
6
0.9%
4
1.1%
2
2.3%
-
-
-
-
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:197
Q7. What is the main weakness of Town Centre to shop/visit? by Q3. Mode of travel today?
Analysis..: Q7. What is the main weakness of Town Centre to shop/visit?
Break......: Q3. Mode of travel today?
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q3. Mode of travel today?
Absolute
Break %
Respondents
Base
Base 670
Drive self Passenger
in car/van in car/van
Bus Train
Taxi
354
87
22
9
2
Walk Bicycle Motorcycle
176
Boat Wheelchair
14
2
3
1
No covered
shopping centres
1
0.1%
-
-
-
-
-
1
0.6%
-
-
-
-
Lack of places to
eat/drink
6
0.9%
4
1.1%
1
1.1%
1
4.5%
-
-
-
-
-
-
-
Not a safe/secure
centre
1
0.1%
-
-
-
-
-
1
0.6%
-
-
-
-
Lack of specialist
stores
6
0.9%
2
0.6%
-
-
-
-
3
1.7%
-
-
Don't know
34
5.1%
23
6.5%
2
2.3%
2
9.1%
-
-
5
2.8%
2
14.3%
Nothing in particular 151
22.5%
73
20.6%
-
36
20.5%
3
21.4%
24
7
4
27.6% 31.8% 44.4%
-
1
33.3%
-
2
2
100.0% 66.7%
-
Too noisy
5
0.7%
3
0.8%
1
1.1%
-
-
-
-
1
7.1%
-
-
-
Too m any young
people hanging
around
16
2.4%
6
1.7%
1
1.1%
-
-
-
8
4.5%
1
7.1%
-
-
-
Too m uch traffic
76
11.3%
33
9.3%
15
17.2%
-
2
1
24
22.2% 50.0% 13.6%
1
7.1%
-
-
-
Too m any big shops
taking over
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Too m any Estate
Agents
2
0.3%
2
0.6%
-
-
-
-
-
-
-
-
-
Too m any cars
5
0.7%
2
0.6%
1
1.1%
-
-
1
0.6%
-
-
-
-
Little shops have
closed dow n
10
1.5%
4
1.1%
1
1.1%
-
-
-
5
2.8%
-
-
-
-
Too m any tourists
17
2.5%
9
2.5%
1
1.1%
2
9.1%
-
-
3
1.7%
-
-
-
No playground
5
0.7%
1
0.3%
2
2.3%
-
-
-
2
1.1%
-
-
-
-
No night life
1
0.1%
-
-
-
-
-
-
-
-
-
No W H Sm ith
1
0.1%
-
1
1.1%
-
-
-
-
-
-
-
-
North Norfolk Dist
Council - to listen to
w hat w e w ant
1
0.1%
-
1
1.1%
-
-
-
-
-
-
-
-
Lack of pavem ents
5
0.7%
2
0.6%
2
2.3%
-
-
-
-
-
-
-
Q2A Marketing & Research
1
11.1%
1
11.1%
1
11.1%
2
14.3%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:198
Q7. What is the main weakness of Town Centre to shop/visit? by Q3. Mode of travel today?
Analysis..: Q7. What is the main weakness of Town Centre to shop/visit?
Break......: Q3. Mode of travel today?
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q3. Mode of travel today?
Absolute
Break %
Respondents
Base
Base 670
Drive self Passenger
in car/van in car/van
354
Bus Train
Taxi
87
22
9
2
Walk Bicycle Motorcycle
176
Boat Wheelchair
14
2
3
1
Too expensive
2
0.3%
1
0.3%
-
-
-
-
1
0.6%
-
-
-
-
No skateboard park
1
0.1%
-
-
-
-
-
1
0.6%
-
-
-
-
It's untidy
18
2.7%
9
2.5%
2
2.3%
1
4.5%
-
-
5
2.8%
1
7.1%
-
-
-
No book shop
1
0.1%
-
-
-
-
-
1
0.6%
-
-
-
-
Am usem ent
arcades
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Better w heelchair
facilities
4
0.6%
2
0.6%
1
1.1%
-
-
-
-
-
-
-
1
100.0%
Not enough seating
3
0.4%
2
0.6%
1
1.1%
-
-
-
-
-
-
-
-
Lack of Petrol
Station
1
0.1%
-
-
-
-
-
-
1
7.1%
-
-
-
Too m any charity
shops
2
0.3%
1
0.3%
-
-
-
-
1
0.6%
-
-
-
-
Lack of facilities in
Winter
1
0.1%
-
-
-
-
-
1
0.6%
-
-
-
-
Com pulsory
purchase of holiday
hom es
1
0.1%
-
-
-
-
-
1
0.6%
-
-
-
-
Museum
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Shops aw ay from
coast
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Only one bank
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Nothing for young
children/teenagers
to do
13
1.9%
3
0.8%
-
1
4.5%
-
-
9
5.1%
-
-
-
-
Didn't need Tesco
13
1.9%
4
1.1%
-
2
9.1%
-
-
6
3.4%
1
7.1%
-
-
-
Not being prom oted
enough
1
0.1%
-
-
-
-
-
1
0.6%
-
-
-
-
Access for
pushchairs
2
0.3%
1
0.3%
1
1.1%
-
-
-
-
-
-
-
-
Too m any building
societies
4
0.6%
1
0.3%
-
-
-
-
3
1.7%
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:199
Q7. What is the main weakness of Town Centre to shop/visit? by Q3. Mode of travel today?
Analysis..: Q7. What is the main weakness of Town Centre to shop/visit?
Break......: Q3. Mode of travel today?
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q3. Mode of travel today?
Absolute
Break %
Respondents
Base
Base 670
Miss the m arket
Q2A Marketing & Research
1
0.1%
Drive self Passenger
in car/van in car/van
354
1
0.3%
Bus Train
Taxi
Walk Bicycle Motorcycle
Boat Wheelchair
87
22
9
2
176
14
2
3
1
-
-
-
-
-
-
-
-
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:200
Q10a. Other centre visited most - non food shopping by Q3. Mode of travel today?
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Q3. Mode of travel today?
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q3. Mode of travel today?
Absolute
Break %
Respondents
Base
Base 670
Drive self Passenger
in car/van in car/van
354
87
Bus Train
Taxi
22
9
2
Walk Bicycle Motorcycle
176
Boat Wheelchair
14
2
3
1
Q10a. Other centre
visited m ost - non
food shopping
Aylsham
5
0.7%
3
0.8%
1
1.1%
-
-
-
1
0.6%
-
-
-
-
Banbury
1
0.1%
-
-
-
-
-
1
0.6%
-
-
-
-
Basildon
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Bedford
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Birm ingham
2
0.3%
2
0.6%
-
-
-
-
-
-
-
-
-
Boston
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Braintree
1
0.1%
-
1
1.1%
-
-
-
-
-
-
-
-
Brighton
3
0.4%
-
1
1.1%
-
-
1
0.6%
-
-
-
-
Bristol
1
0.1%
-
-
-
-
-
1
0.6%
-
-
-
-
Burton on Trent
1
0.1%
-
-
-
-
-
1
0.6%
-
-
-
-
Bury St Edm unds
4
0.6%
3
0.8%
1
1.1%
-
-
-
-
-
-
-
-
Cam bridge
9
1.3%
7
2.0%
1
1.1%
1
4.5%
-
-
-
-
-
-
-
Chadw ell Heath
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Chelm slford
2
0.3%
1
0.3%
-
1
4.5%
-
-
-
-
-
-
-
Chester
1
0.1%
-
1
1.1%
-
-
-
-
-
-
-
-
Chesterfield
1
0.1%
-
1
1.1%
-
-
-
-
-
-
-
-
Clacton
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Clacton-on-Sea
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Q2A Marketing & Research
1
11.1%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:201
Q10a. Other centre visited most - non food shopping by Q3. Mode of travel today?
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Q3. Mode of travel today?
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q3. Mode of travel today?
Absolute
Break %
Respondents
Base
Base 670
Drive self Passenger
in car/van in car/van
354
Bus Train
Taxi
Walk Bicycle Motorcycle
87
22
9
2
176
14
2
3
1
-
-
Colchester
2
0.3%
1
0.3%
-
-
-
-
-
-
Corby
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Coventry
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Crom er
28
4.2%
14
4.0%
3
3
1
3.4% 13.6% 11.1%
-
7
4.0%
-
-
-
-
Derby
5
0.7%
1
0.3%
2
2.3%
-
-
-
2
1.1%
-
-
-
-
Dereham
17
2.5%
11
3.1%
1
1.1%
-
-
-
3
1.7%
1
7.1%
-
-
Diss
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Doncaster
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Dunstable
1
0.1%
-
-
-
-
-
1
0.6%
-
-
-
-
Eastbourne
1
0.1%
-
1
1.1%
-
-
-
-
-
-
-
-
Fakenham
15
2.2%
-
-
-
-
3
1.7%
1
7.1%
-
-
-
Falm outh
1
0.1%
-
-
-
-
-
-
1
7.1%
-
-
-
Fareham
1
0.1%
-
-
-
-
-
-
-
-
-
Felixstow e
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Gillingham
1
0.1%
-
1
1.1%
-
-
-
-
-
-
-
-
Grantham
1
0.1%
-
-
-
-
-
1
0.6%
-
-
-
-
Gravesend
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Great Yarm outh
14
2.1%
3
0.8%
-
2
9.1%
-
-
8
4.5%
1
7.1%
-
-
-
Grim sby
2
0.3%
2
0.6%
-
-
-
-
-
-
-
-
-
Guildford
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Q2A Marketing & Research
11
3.1%
1
11.1%
1
50.0%
Boat Wheelchair
1
50.0%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:202
Q10a. Other centre visited most - non food shopping by Q3. Mode of travel today?
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Q3. Mode of travel today?
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q3. Mode of travel today?
Absolute
Break %
Respondents
Base
Base 670
Drive self Passenger
in car/van in car/van
354
Bus Train
Taxi
Walk Bicycle Motorcycle
Boat Wheelchair
87
22
9
2
176
14
2
3
1
Hackney
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Harrogate
1
0.1%
-
-
-
-
-
1
0.6%
-
-
-
-
Hertford
1
0.1%
-
-
-
-
-
1
0.6%
-
-
-
-
Hinckley
1
0.1%
-
1
1.1%
-
-
-
-
-
-
-
-
Holt
18
2.7%
13
3.7%
1
1.1%
-
-
-
4
2.3%
-
-
-
-
Hoveton
6
0.9%
1
0.3%
-
-
-
-
5
2.8%
-
-
-
-
Huddersfield
2
0.3%
2
0.6%
-
-
-
-
-
-
-
-
-
Hunstanton
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Huntingdon
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Ilford
2
0.3%
2
0.6%
-
-
-
-
-
-
-
-
-
Ipsw ich
5
0.7%
3
0.8%
1
1.1%
-
-
-
-
-
-
-
Kettering
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Kings Lynn
35
5.2%
19
5.4%
5
5.7%
2
9.1%
-
-
9
5.1%
-
-
-
-
Kingston-onTham es
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Lakeside, Essex
4
0.6%
3
0.8%
1
1.1%
-
-
-
-
-
-
-
-
Leam ington Spa
3
0.4%
2
0.6%
1
1.1%
-
-
-
-
-
-
-
-
Leicester
10
1.5%
3
0.8%
3
3.4%
-
-
-
3
1.7%
-
-
Leigh on Sea
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Leom inster
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Lincoln
3
0.4%
2
0.6%
1
1.1%
-
-
-
-
-
-
-
-
Q2A Marketing & Research
1
11.1%
1
33.3%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:203
Q10a. Other centre visited most - non food shopping by Q3. Mode of travel today?
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Q3. Mode of travel today?
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q3. Mode of travel today?
Absolute
Break %
Respondents
Base
Base 670
Drive self Passenger
in car/van in car/van
354
87
Bus Train
22
London
9
1.3%
6
1.7%
1
1.1%
-
Low estoft
2
0.3%
-
2
2.3%
-
Luton
2
0.3%
1
0.3%
1
1.1%
Malden
1
0.1%
1
0.3%
Manchester
2
0.3%
Mansfield
9
Walk Bicycle Motorcycle
176
Boat Wheelchair
14
2
3
1
-
1
0.6%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
1
0.3%
-
-
-
-
1
0.6%
-
-
-
-
2
0.3%
-
1
1.1%
-
-
-
1
0.6%
-
-
-
-
Melton Mow bray
1
0.1%
-
1
1.1%
-
-
-
-
-
-
-
-
Merryhill
1
0.1%
-
1
1.1%
-
-
-
-
-
-
-
-
Milton Keynes
4
0.6%
2
0.6%
1
1.1%
-
-
-
1
0.6%
-
-
-
-
None 123
18.4%
60
16.9%
-
-
1
100.0%
10
3
11.5% 13.6%
1
11.1%
Taxi
2
-
1
46
50.0% 26.1%
2
14.3%
North Walsham
14
2.1%
8
2.3%
1
1.1%
-
-
-
5
2.8%
-
-
-
-
Northam pton
2
0.3%
2
0.6%
-
-
-
-
-
-
-
-
-
Norw ich 184
27.5%
90
25.4%
-
-
-
22
8
4
1
55
25.3% 36.4% 44.4% 50.0% 31.3%
4
28.6%
Nottingham
9
1.3%
5
1.4%
2
2.3%
-
-
-
-
-
-
Peterborough
6
0.9%
4
1.1%
1
1.1%
-
-
-
1
0.6%
-
-
-
-
Poole
3
0.4%
3
0.8%
-
-
-
-
-
-
-
-
-
Preston
1
0.1%
-
-
1
4.5%
-
-
-
-
-
-
-
Rom ford
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Rotherham
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Sheffield
10
1.5%
5
1.4%
2
2.3%
-
-
-
1
0.6%
-
-
-
Q2A Marketing & Research
2
14.3%
2
66.7%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:204
Q10a. Other centre visited most - non food shopping by Q3. Mode of travel today?
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Q3. Mode of travel today?
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q3. Mode of travel today?
Absolute
Break %
Respondents
Base
Base 670
Drive self Passenger
in car/van in car/van
354
87
Bus Train
Taxi
Walk Bicycle Motorcycle
22
9
2
176
4
4.6%
-
-
-
7
4.0%
14
Boat Wheelchair
2
3
1
1
7.1%
-
-
-
Sheringham
23
3.4%
11
3.1%
Sleaford
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Southend-on-Sea
1
0.1%
-
1
1.1%
-
-
-
-
-
-
-
-
St Helens
1
0.1%
-
-
-
-
-
1
0.6%
-
-
-
-
Stafford
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Stalham
3
0.4%
1
0.3%
1
1.1%
1
4.5%
-
-
-
-
-
-
-
Stevenage
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Sw affham
2
0.3%
2
0.6%
-
-
-
-
-
-
-
-
-
Tw ickenham
1
0.1%
-
-
-
-
-
1
0.6%
-
-
-
-
Tw yford
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Wallingford
1
0.1%
-
1
1.1%
-
-
-
-
-
-
-
-
Warrington
1
0.1%
-
1
1.1%
-
-
-
-
-
-
-
-
Watelooville
1
0.1%
-
-
-
-
-
1
0.6%
-
-
-
-
Watford
3
0.4%
3
0.8%
-
-
-
-
-
-
-
-
-
Wellingborough
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Wells Next The Sea
5
0.7%
2
0.6%
2
2.3%
-
-
-
1
0.6%
-
-
-
-
Whitstable
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Winchester
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Wisbech
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Wolverham pton
1
0.1%
-
1
1.1%
-
-
-
-
-
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:205
Q10a. Other centre visited most - non food shopping by Q3. Mode of travel today?
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Q3. Mode of travel today?
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q3. Mode of travel today?
Absolute
Break %
Respondents
Base
Base 670
Drive self Passenger
in car/van in car/van
354
Bus Train
Taxi
Walk Bicycle Motorcycle
Boat Wheelchair
87
22
9
2
176
14
2
3
1
Woodbridge
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Woodford Green
2
0.3%
2
0.6%
-
-
-
-
-
-
-
-
-
Worcester
1
0.1%
1
0.3%
-
-
-
-
-
-
-
-
-
Wroxham
6
0.9%
4
1.1%
1
1.1%
-
-
-
-
1
7.1%
-
-
-
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:206
Q10a. Other centre visited most - non food shopping by Q10b. How often visit centre for non food shopping
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Q10b. How often visit centre for non food shopping
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q10b. How often visit centre for non food shopping
Absolute
Break %
Respondents
Base
Base 547
5 tim es 4 tim es 3 tim es Tw ice a Once a Once every Once a
w eek w eek
2 w eeks m onth
Everyday a w eek a w eek a w eek
20
17
5
24
52
181
99
149
Q10a. Other centre
visited m ost - non
food shopping
Aylsham
5
0.9%
-
1
5.9%
-
1
4.2%
1
1.9%
1
0.6%
1
1.0%
-
Banbury
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Basildon
1
0.2%
-
-
-
-
1
1.9%
-
-
-
Bedford
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Birm ingham
2
0.4%
-
1
5.9%
-
-
-
1
0.6%
-
-
Boston
1
0.2%
-
-
-
-
1
1.9%
-
-
-
Braintree
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Brighton
3
0.5%
-
-
-
1
4.2%
-
1
0.6%
-
1
0.7%
Bristol
1
0.2%
-
1
5.9%
-
-
-
-
-
-
Burton on Trent
1
0.2%
-
-
-
-
-
-
-
1
0.7%
Bury St Edm unds
4
0.7%
-
-
-
-
2
1.1%
-
-
Cam bridge
9
1.6%
-
2
11.8%
-
-
1
1.9%
3
1.7%
1
1.0%
2
1.3%
Chadw ell Heath
1
0.2%
-
1
5.9%
-
-
-
-
-
-
Chelm slford
2
0.4%
-
-
-
-
1
1.9%
1
0.6%
-
-
Chester
1
0.2%
-
-
-
-
-
-
-
1
0.7%
Chesterfield
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Clacton
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Clacton-on-Sea
1
0.2%
1
5.0%
-
-
-
-
-
-
-
Q2A Marketing & Research
2
10.0%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:207
Q10a. Other centre visited most - non food shopping by Q10b. How often visit centre for non food shopping
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Q10b. How often visit centre for non food shopping
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q10b. How often visit centre for non food shopping
Absolute
Break %
Respondents
Base
Base 547
5 tim es 4 tim es 3 tim es Tw ice a Once a Once every Once a
w eek w eek
2 w eeks m onth
Everyday a w eek a w eek a w eek
20
17
5
24
52
181
99
149
Colchester
2
0.4%
-
-
-
-
-
-
-
2
1.3%
Corby
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Coventry
1
0.2%
-
-
-
-
-
-
-
1
0.7%
Crom er
28
5.1%
-
-
2
8.3%
5
9.6%
9
5.0%
4
4.0%
6
4.0%
Derby
5
0.9%
-
-
-
-
1
1.9%
2
1.1%
1
1.0%
1
0.7%
Dereham
17
3.1%
-
-
1
4.2%
2
3.8%
8
4.4%
1
1.0%
4
2.7%
Diss
1
0.2%
-
-
-
-
1
1.9%
-
-
-
Doncaster
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Dunstable
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Eastbourne
1
0.2%
-
-
-
-
-
-
1
1.0%
-
Fakenham
15
2.7%
-
1
5.9%
-
-
1
1.9%
6
3.3%
5
5.1%
2
1.3%
Falm outh
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Fareham
1
0.2%
-
-
-
-
-
-
-
1
0.7%
Felixstow e
1
0.2%
-
1
5.9%
-
-
-
-
-
-
Gillingham
1
0.2%
-
-
-
-
-
-
-
1
0.7%
Grantham
1
0.2%
-
-
-
-
-
-
-
1
0.7%
Gravesend
1
0.2%
-
-
-
1
4.2%
-
-
-
-
Great Yarm outh
14
2.6%
-
-
-
2
8.3%
2
3.8%
5
2.8%
1
1.0%
4
2.7%
Grim sby
2
0.4%
-
1
5.9%
-
-
1
1.9%
-
-
-
Guildford
1
0.2%
-
-
-
-
-
-
1
1.0%
-
Q2A Marketing & Research
2
10.0%
1
20.0%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:208
Q10a. Other centre visited most - non food shopping by Q10b. How often visit centre for non food shopping
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Q10b. How often visit centre for non food shopping
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q10b. How often visit centre for non food shopping
Absolute
Break %
Respondents
Base
Base 547
5 tim es 4 tim es 3 tim es Tw ice a Once a Once every Once a
w eek w eek
2 w eeks m onth
Everyday a w eek a w eek a w eek
20
17
5
24
52
181
99
149
Hackney
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Harrogate
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Hertford
1
0.2%
-
-
-
-
-
-
-
1
0.7%
Hinckley
1
0.2%
-
-
-
-
1
1.9%
-
-
-
Holt
18
3.3%
-
-
-
1
4.2%
2
3.8%
5
2.8%
5
5.1%
5
3.4%
Hoveton
6
1.1%
-
-
-
-
-
4
2.2%
-
2
1.3%
Huddersfield
2
0.4%
-
-
-
-
-
1
0.6%
-
1
0.7%
Hunstanton
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Huntingdon
1
0.2%
-
-
-
-
-
-
1
1.0%
-
Ilford
2
0.4%
1
5.0%
-
-
-
-
1
0.6%
-
-
Ipsw ich
5
0.9%
-
-
-
-
1
1.9%
3
1.7%
-
1
0.7%
Kettering
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Kings Lynn
35
6.4%
2
8.3%
-
11
6.1%
8
8.1%
9
6.0%
Kingston-onTham es
1
0.2%
-
-
-
-
-
-
1
1.0%
-
Lakeside, Essex
4
0.7%
-
-
-
-
-
3
1.7%
1
1.0%
-
Leam ington Spa
3
0.5%
-
1
5.9%
-
-
1
1.9%
-
1
1.0%
-
Leicester
10
1.8%
-
-
-
-
1
1.9%
5
2.8%
3
3.0%
1
0.7%
Leigh on Sea
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Leom inster
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Lincoln
3
0.5%
-
-
-
-
-
3
1.7%
-
-
Q2A Marketing & Research
1
5.0%
2
11.8%
2
40.0%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:209
Q10a. Other centre visited most - non food shopping by Q10b. How often visit centre for non food shopping
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Q10b. How often visit centre for non food shopping
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q10b. How often visit centre for non food shopping
Absolute
Break %
Respondents
Base
Base 547
5 tim es 4 tim es 3 tim es Tw ice a Once a Once every Once a
w eek w eek
2 w eeks m onth
Everyday a w eek a w eek a w eek
20
17
5
24
52
181
99
149
London
9
1.6%
1
5.0%
1
5.9%
-
-
1
1.9%
1
0.6%
3
3.0%
2
1.3%
Low estoft
2
0.4%
-
-
-
-
-
1
0.6%
-
1
0.7%
Luton
2
0.4%
-
-
-
-
2
3.8%
-
-
-
Malden
1
0.2%
-
-
-
-
-
-
1
1.0%
-
Manchester
2
0.4%
-
-
-
-
-
1
0.6%
-
1
0.7%
Mansfield
2
0.4%
-
1
5.9%
-
-
-
1
0.6%
-
-
Melton Mow bray
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Merryhill
1
0.2%
-
-
-
-
-
-
-
1
0.7%
Milton Keynes
4
0.7%
1
5.0%
-
-
-
-
1
0.6%
2
2.0%
-
North Walsham
14
2.6%
-
-
-
1
4.2%
2
3.8%
6
3.3%
3
3.0%
2
1.3%
Northam pton
2
0.4%
-
-
-
-
-
-
-
2
1.3%
1
5.9%
-
Norw ich 184
33.6%
4
20.0%
4
16.7%
11
21.2%
44
24.3%
42
42.4%
78
52.3%
Nottingham
9
1.6%
1
5.0%
-
-
-
1
1.9%
4
2.2%
2
2.0%
1
0.7%
Peterborough
6
1.1%
-
-
-
1
4.2%
1
1.9%
3
1.7%
-
1
0.7%
Poole
3
0.5%
-
-
-
1
4.2%
-
1
0.6%
-
1
0.7%
Preston
1
0.2%
1
5.0%
-
-
-
-
-
-
-
Rom ford
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Rotherham
1
0.2%
-
-
-
-
1
1.9%
-
-
-
Sheffield
10
1.8%
1
5.9%
-
-
1
1.9%
4
2.2%
-
2
1.3%
Sheringham
23
4.2%
2
8.3%
2
3.8%
8
4.4%
4
4.0%
5
3.4%
Q2A Marketing & Research
2
10.0%
-
-
2
40.0%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:210
Q10a. Other centre visited most - non food shopping by Q10b. How often visit centre for non food shopping
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Q10b. How often visit centre for non food shopping
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q10b. How often visit centre for non food shopping
Absolute
Break %
Respondents
Base
Base 547
5 tim es 4 tim es 3 tim es Tw ice a Once a Once every Once a
w eek w eek
2 w eeks m onth
Everyday a w eek a w eek a w eek
20
17
5
24
52
181
99
149
Sleaford
1
0.2%
-
-
-
-
-
-
1
1.0%
-
Southend-on-Sea
1
0.2%
-
-
-
-
1
1.9%
-
-
-
St Helens
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Stafford
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Stalham
3
0.5%
-
-
-
1
4.2%
-
2
1.1%
-
-
Stevenage
1
0.2%
-
-
-
-
1
1.9%
-
-
-
Sw affham
2
0.4%
1
5.0%
-
-
-
-
-
-
1
0.7%
Tw ickenham
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Tw yford
1
0.2%
-
-
-
1
4.2%
-
-
-
-
Wallingford
1
0.2%
-
-
-
-
-
-
1
1.0%
-
Warrington
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Watelooville
1
0.2%
-
-
-
1
4.2%
-
-
-
-
Watford
3
0.5%
-
-
-
1
4.2%
-
1
0.6%
1
1.0%
-
Wellingborough
1
0.2%
-
-
-
-
-
-
-
1
0.7%
Wells Next The Sea
5
0.9%
1
5.9%
-
-
-
2
1.1%
-
-
Whitstable
1
0.2%
-
-
-
-
-
-
-
1
0.7%
Winchester
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Wisbech
1
0.2%
-
-
-
-
-
-
1
1.0%
-
Wolverham pton
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Woodbridge
1
0.2%
-
-
-
-
1
1.9%
-
-
-
Q2A Marketing & Research
2
10.0%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:211
Q10a. Other centre visited most - non food shopping by Q10b. How often visit centre for non food shopping
Analysis..: Q10a. Other centre visited most - non food shopping
Break......: Q10b. How often visit centre for non food shopping
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q10b. How often visit centre for non food shopping
Absolute
Break %
Respondents
Base
Base 547
5 tim es 4 tim es 3 tim es Tw ice a Once a Once every Once a
w eek w eek
2 w eeks m onth
Everyday a w eek a w eek a w eek
20
17
5
24
52
181
99
149
Woodford Green
2
0.4%
-
-
-
-
-
2
1.1%
-
-
Worcester
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Wroxham
6
1.1%
-
-
-
-
3
5.8%
-
2
2.0%
1
0.7%
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:212
Q3 PER Q10E by Q10b. How often visit centre for non food shopping
Analysis..: Q3 PER Q10E
Break......: Q10b. How often visit centre for non food shopping
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q10b. How often visit centre for non food shopping
Absolute
Break %
Respondents
Base
Base 547
5 tim es 4 tim es 3 tim es Tw ice a Once a Once every Once a
w eek w eek
2 w eeks m onth
Everyday a w eek a w eek a w eek
20
17
5
24
52
181
99
149
North Walsham - Q3.
Mode of travel
today?
Drive self in car/van
8
1.5%
-
-
-
1
4.2%
1
1.9%
4
2.2%
1
1.0%
1
0.7%
Passenger in car/van
1
0.2%
-
-
-
-
-
-
-
1
0.7%
Walk
5
0.9%
-
-
-
-
1
1.9%
2
1.1%
2
2.0%
-
Drive self in car/van
11
2.0%
-
-
1
4.2%
1
1.9%
3
1.7%
2
2.0%
2
1.3%
Passenger in car/van
4
0.7%
-
-
-
1
4.2%
1
1.9%
1
0.6%
1
1.0%
-
Walk
7
1.3%
-
-
-
-
-
4
2.2%
-
3
2.0%
Bicycle
1
0.2%
-
-
-
-
-
-
1
1.0%
-
Drive self in car/van
3
0.5%
-
-
-
-
1
1.9%
1
0.6%
-
1
0.7%
Bus
2
0.4%
-
-
-
1
4.2%
1
1.9%
-
-
-
Walk
8
1.5%
-
-
-
1
4.2%
-
3
1.7%
1
1.0%
3
2.0%
Bicycle
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Drive self in car/van
11
2.0%
-
1
5.9%
-
-
1
1.9%
3
1.7%
4
4.0%
2
1.3%
Walk
3
0.5%
-
-
-
-
-
3
1.7%
-
-
Bicycle
1
0.2%
-
-
-
-
-
-
1
1.0%
-
Sheringham - Q3.
Mode of travel
today?
2
40.0%
Great Yarm outh- Q3.
Mode of travel
today?
Fakenham - Q3. Mode
of travel today?
Holt- Q3. Mode of
travel today?
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:213
Q3 PER Q10E by Q10b. How often visit centre for non food shopping
Analysis..: Q3 PER Q10E
Break......: Q10b. How often visit centre for non food shopping
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q10b. How often visit centre for non food shopping
Absolute
Break %
Respondents
Base
Base 547
5 tim es 4 tim es 3 tim es Tw ice a Once a Once every Once a
w eek w eek
2 w eeks m onth
Everyday a w eek a w eek a w eek
20
17
5
24
52
181
99
149
Drive self in car/van
13
2.4%
-
-
-
1
4.2%
2
3.8%
4
2.2%
4
4.0%
2
1.3%
Passenger in car/van
1
0.2%
-
-
-
-
-
-
1
1.0%
-
Walk
4
0.7%
-
-
-
-
-
1
0.6%
-
3
2.0%
Drive self in car/van
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Walk
5
0.9%
-
-
-
-
-
3
1.7%
-
2
1.3%
Drive self in car/van
19
3.5%
1
20.0%
1
4.2%
-
7
3.9%
1
1.0%
6
4.0%
Passenger in car/van
5
0.9%
-
-
1
20.0%
1
4.2%
-
1
0.6%
2
2.0%
-
Bus
2
0.4%
-
-
-
-
-
1
0.6%
1
1.0%
-
Walk
9
1.6%
-
-
-
-
-
2
1.1%
4
4.0%
3
2.0%
-
-
1
4.2%
3
5.8%
3
1.7%
3
3.0%
2
1.3%
Hoveton- Q3. Mode
of travel today?
Kings Lynn- Q3.
Mode of travel
today?
1
5.0%
2
11.8%
Crom er- Q3. Mode of
travel today?
2
10.0%
Drive self in car/van
14
2.6%
Passenger in car/van
3
0.5%
-
-
-
-
1
1.9%
-
1
1.0%
1
0.7%
Bus
3
0.5%
-
-
-
-
1
1.9%
-
-
2
1.3%
Train
1
0.2%
-
-
-
-
-
-
-
1
0.7%
Walk
7
1.3%
-
-
-
1
4.2%
-
6
3.3%
-
-
2
0.4%
1
5.0%
-
-
-
-
1
0.6%
-
-
Wells Next The SeaQ3. Mode of travel
today?
Drive self in car/van
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:214
Q3 PER Q10E by Q10b. How often visit centre for non food shopping
Analysis..: Q3 PER Q10E
Break......: Q10b. How often visit centre for non food shopping
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q10b. How often visit centre for non food shopping
Absolute
Break %
Respondents
Base
Base 547
5 tim es 4 tim es 3 tim es Tw ice a Once a Once every Once a
w eek w eek
2 w eeks m onth
Everyday a w eek a w eek a w eek
20
17
5
24
52
181
99
149
Passenger in car/van
2
0.4%
1
5.0%
1
5.9%
-
-
-
-
-
-
Walk
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Norw ich- Q3. Mode
of travel today?
Drive self in car/van
90
16.5%
1
5.0%
1
5.9%
-
2
8.3%
7
13.5%
25
13.8%
20
20.2%
34
22.8%
Passenger in car/van
22
4.0%
1
5.0%
-
-
1
4.2%
1
1.9%
6
3.3%
5
5.1%
8
5.4%
Bus
8
1.5%
1
5.0%
-
-
-
-
2
1.1%
2
2.0%
3
2.0%
Train
4
0.7%
-
-
-
-
-
2
1.1%
1
1.0%
1
0.7%
Taxi
1
0.2%
-
-
-
-
-
-
-
1
0.7%
Walk
55
10.1%
1
5.0%
-
-
1
4.2%
3
5.8%
8
4.4%
13
13.1%
29
19.5%
Bicycle
4
0.7%
-
-
-
-
-
1
0.6%
1
1.0%
2
1.3%
Drive self in car/van
3
0.5%
-
1
5.9%
-
-
1
1.9%
-
1
1.0%
-
Passenger in car/van
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Walk
1
0.2%
-
-
-
1
4.2%
-
-
-
-
Drive self in car/van
4
0.7%
-
-
-
-
3
5.8%
-
-
1
0.7%
Passenger in car/van
1
0.2%
-
-
-
-
-
-
1
1.0%
-
Bicycle
1
0.2%
-
-
-
-
-
-
1
1.0%
-
1
0.2%
-
-
-
-
-
-
1
1.0%
-
Aylsham - Q3. Mode
of travel today?
Wroxham - Q3. Mode
of travel today?
Derby- Q3. Mode of
travel today?
Drive self in car/van
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:215
Q3 PER Q10E by Q10b. How often visit centre for non food shopping
Analysis..: Q3 PER Q10E
Break......: Q10b. How often visit centre for non food shopping
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q10b. How often visit centre for non food shopping
Absolute
Break %
Respondents
Base
Base 547
5 tim es 4 tim es 3 tim es Tw ice a Once a Once every Once a
w eek w eek
2 w eeks m onth
Everyday a w eek a w eek a w eek
20
17
5
24
52
181
99
149
Passenger in car/van
2
0.4%
-
-
-
-
1
1.9%
-
-
1
0.7%
Walk
2
0.4%
-
-
-
-
-
2
1.1%
-
-
Drive self in car/van
5
0.9%
1
5.0%
-
-
-
1
1.9%
1
0.6%
2
2.0%
-
Passenger in car/van
2
0.4%
-
-
-
-
-
1
0.6%
-
1
0.7%
Boat
2
0.4%
-
-
-
-
-
2
1.1%
-
-
Drive self in car/van
3
0.5%
-
-
-
-
-
2
1.1%
1
1.0%
-
Passenger in car/van
3
0.5%
-
-
-
-
1
1.9%
1
0.6%
1
1.0%
-
Walk
3
0.5%
-
-
-
-
-
1
0.6%
1
1.0%
1
0.7%
Boat
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Drive self in car/van
6
1.1%
1
5.0%
1
5.9%
-
-
1
1.9%
1
0.6%
1
1.0%
1
0.7%
Passenger in car/van
1
0.2%
-
-
-
-
-
-
1
1.0%
-
Train
1
0.2%
-
-
-
-
-
-
1
1.0%
-
Walk
1
0.2%
-
-
-
-
-
-
-
1
0.7%
1
5.9%
-
-
1
1.9%
1
0.6%
-
-
-
-
-
-
1
0.6%
-
1
0.7%
Nottingham - Q3.
Mode of travel
today?
Leicester- Q3. Mode
of travel today?
London- Q3. Mode of
travel today?
Sheffield- Q3. Mode
of travel today?
Drive self in car/van
5
0.9%
Passenger in car/van
2
0.4%
Q2A Marketing & Research
2
10.0%
-
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:216
Q3 PER Q10E by Q10b. How often visit centre for non food shopping
Analysis..: Q3 PER Q10E
Break......: Q10b. How often visit centre for non food shopping
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q10b. How often visit centre for non food shopping
Absolute
Break %
Respondents
Base
Base 547
5 tim es 4 tim es 3 tim es Tw ice a Once a Once every Once a
w eek w eek
2 w eeks m onth
Everyday a w eek a w eek a w eek
20
17
5
24
52
181
99
149
Walk
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Bicycle
2
0.4%
-
-
-
-
-
1
0.6%
-
1
0.7%
Drive self in car/van
7
1.3%
-
-
-
1
1.9%
2
1.1%
1
1.0%
1
0.7%
Passenger in car/van
1
0.2%
-
-
-
-
-
-
-
1
0.7%
Bus
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Drive self in car/van
4
0.7%
-
-
-
-
1
1.9%
2
1.1%
-
1
0.7%
Passenger in car/van
1
0.2%
-
-
-
1
4.2%
-
-
-
-
Walk
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Drive self in car/van
11
2.0%
-
-
1
4.2%
-
6
3.3%
1
1.0%
2
1.3%
Passenger in car/van
1
0.2%
-
-
-
-
-
1
0.6%
-
-
Walk
3
0.5%
-
-
-
-
-
1
0.6%
-
2
1.3%
Bicycle
1
0.2%
-
-
-
-
1
1.9%
-
-
-
Motorcycle
1
0.2%
-
-
-
-
1
1.9%
-
-
-
Drive self in car/van
3
0.5%
-
-
-
-
1
1.9%
2
1.1%
-
-
Passenger in car/van
1
0.2%
-
-
-
-
-
-
-
1
0.7%
Cam bridge- Q3.
Mode of travel
today?
2
11.8%
Peterborough- Q3.
Mode of travel
today?
Dereham - Q3. Mode
of travel today?
1
20.0%
Ipsw ich- Q3. Mode of
travel today?
Q2A Marketing & Research
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Page:217
Q3 PER Q10E by Q10b. How often visit centre for non food shopping
Analysis..: Q3 PER Q10E
Break......: Q10b. How often visit centre for non food shopping
Options...: Zero suppress
Cells....... : Absolute, Break %, Respondents
Q10b. How often visit centre for non food shopping
Absolute
Break %
Respondents
Base
Base 547
Train
1
0.2%
5 tim es 4 tim es 3 tim es Tw ice a Once a Once every Once a
w eek w eek
2 w eeks m onth
Everyday a w eek a w eek a w eek
20
17
5
24
52
-
-
-
-
-
181
1
0.6%
99
149
-
-
Other Tow n (<5
m entions)- Q3. Mode
of travel today?
5
25.0%
4
23.5%
-
9
17.3%
27
14.9%
10
10.1%
10
6.7%
2
11.8%
-
-
3
5.8%
10
5.5%
3
3.0%
5
3.4%
-
-
-
1
1.9%
1
0.6%
-
-
-
-
-
1
4.2%
-
-
-
1
0.7%
1
5.0%
1
5.9%
-
1
4.2%
-
8
4.4%
-
3
2.0%
1
0.2%
-
-
-
-
-
1
0.6%
-
-
1
0.2%
-
-
-
-
-
-
-
1
0.7%
Drive self in car/van
70
12.8%
Passenger in car/van
23
4.2%
Bus
3
0.5%
1
5.0%
Train
2
0.4%
Walk
14
2.6%
Bicycle
Motorcycle
Q2A Marketing & Research
-
5
20.8%
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Batch output index
Table Title
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
Q1. Main reason for visiting North Norfolk today? by Z3. Centre
Q2. Other reason for visiting North Norfolk today? by Z3. Centre
Q3. Mode of travel today? by Z3. Centre
Q4. How often visit North Norfolk? by Z3. Centre
Q5. If stopping to eat/drink where will you go? by Z3. Centre
Q6. What is the main attraction of this Town Centre to shop/visit? by Z3. Centre
Q7. What is the main weakness of Town Centre to shop/visit? by Z3. Centre
Q8. How Town Cente of N. Norfolk has changed in last 5 yrs. by Z3. Centre
Q9. Other shops/facilities would you like to see by Z3. Centre
Q10a. Other centre visited most - non food shopping by Z3. Centre
Q10b. How often visit centre for non food shopping by Z3. Centre
Q12. Social Grade by Z3. Centre
Q13. Age by Z3. Centre
Z1. Sex by Z3. Centre
Z2. Location of interview by Z3. Centre
Q1. Main reason for visiting North Norfolk today? by Z2. Location of interview
Q2. Other reason for visiting North Norfolk today? by Z2. Location of interview
Q3. Mode of travel today? by Z2. Location of interview
Q4. How often visit North Norfolk? by Z2. Location of interview
Q5. If stopping to eat/drink where will you go? by Z2. Location of interview
Q6. What is the main attraction of this Town Centre to shop/visit? by Z2. Location of interview
Q7. What is the main weakness of Town Centre to shop/visit? by Z2. Location of interview
Q8. How Town Cente of N. Norfolk has changed in last 5 yrs. by Z2. Location of interview
Q9. Other shops/facilities would you like to see by Z2. Location of interview
Q10a. Other centre visited most - non food shopping by Z2. Location of interview
Q10b. How often visit centre for non food shopping by Z2. Location of interview
Q12. Social Grade by Z2. Location of interview
Q13. Age by Z2. Location of interview
Z1. Sex by Z2. Location of interview
Z2. Location of interview by Z2. Location of interview
Q1. Main reason for visiting North Norfolk today? by Q12. Social Grade
Q2. Other reason for visiting North Norfolk today? by Q12. Social Grade
Q3. Mode of travel today? by Q12. Social Grade
Q4. How often visit North Norfolk? by Q12. Social Grade
Q5. If stopping to eat/drink where will you go? by Q12. Social Grade
Q6. What is the main attraction of this Town Centre to shop/visit? by Q12. Social Grade
Q7. What is the main weakness of Town Centre to shop/visit? by Q12. Social Grade
Q8. How Town Cente of N. Norfolk has changed in last 5 yrs. by Q12. Social Grade
Q9. Other shops/facilities would you like to see by Q12. Social Grade
Q10a. Other centre visited most - non food shopping by Q12. Social Grade
Q10b. How often visit centre for non food shopping by Q12. Social Grade
Q12. Social Grade by Q12. Social Grade
Q13. Age by Q12. Social Grade
Z1. Sex by Q12. Social Grade
Z2. Location of interview by Q12. Social Grade
Q1. Main reason for visiting North Norfolk today? by Q13. Age
Q2. Other reason for visiting North Norfolk today? by Q13. Age
Q3. Mode of travel today? by Q13. Age
Q4. How often visit North Norfolk? by Q13. Age
Q5. If stopping to eat/drink where will you go? by Q13. Age
Q6. What is the main attraction of this Town Centre to shop/visit? by Q13. Age
Q7. What is the main weakness of Town Centre to shop/visit? by Q13. Age
Q2A Marketing & Research
Start End
page page
1
4
7
8
9
10
12
15
16
20
26
27
28
29
30
31
40
49
52
55
58
67
79
82
97
115
118
121
123
124
127
130
133
134
135
136
139
143
144
149
155
156
157
158
159
160
163
166
167
168
169
172
3
6
7
8
9
11
14
15
19
25
26
27
28
29
30
39
48
51
54
57
66
78
81
96
114
117
120
122
123
126
129
132
133
134
135
138
142
143
148
154
155
156
157
158
159
162
165
166
167
168
171
175
snNorth Norfolk Street Survey1
North Norfolk Street Survey
Batch output index
53
54
55
56
57
58
59
60
61
62
63
64
65
Q8. How Town Cente of N. Norfolk has changed in last 5 yrs. by Q13. Age
Q9. Other shops/facilities would you like to see by Q13. Age
Q10a. Other centre visited most - non food shopping by Q13. Age
Q10b. How often visit centre for non food shopping by Q13. Age
Q12. Social Grade by Q13. Age
Q13. Age by Q13. Age
Z1. Sex by Q13. Age
Z2. Location of interview by Q13. Age
Q6. What is the main attraction of this Town Centre to shop/visit? by Q3. Mode of travel today?
Q7. What is the main weakness of Town Centre to shop/visit? by Q3. Mode of travel today?
Q10a. Other centre visited most - non food shopping by Q3. Mode of travel today?
Q10a. Other centre visited most - non food shopping by Q10b. How often visit centre for non food sho
Q3 PER Q10E by Q10b. How often visit centre for non food shopping
Q2A Marketing & Research
176
177
182
188
189
190
191
192
193
196
200
206
212
176
181
187
188
189
190
191
192
195
199
205
211
217
Appendix 2
Household Survey: Full Tabulations
RESEARCH TABULATIONS
NORTH NORFOLK,
HOUSEHOLD TELEPHONE SURVEY
Prepared for
DTZ Pieda Consulting
October 2004
Contents
1.
Background
2.
Objectives
3.
Methodology
4.
Tabulated Data
Appendices
• Zone Definitions
• Questionnaire
• Sample Reliability
1. Background
Q2a Marketing & Research have been commissioned by DTZ Pieda Consulting, to
undertake a detailed household telephone market research survey covering a pre-defined
catchment area in and around North Norfolk.
2. Objectives
The main objective of the research can be summarised as:
♦ To establish responses to a variety of questions relating specifically to respondents
shopping destinations for a range of goods - frequency of shop, average spends.
3. Methodology
The market research survey has been conducted via a quantitative telephone survey.
Research interviews were conducted with the person responsible for the majority of
shopping within their household. Interviews were conducted across 7 pre-defined postal
sector zones (see Appendices). Respondents were sampled by Q2a’s interviewers from a
randomly generated list of telephone numbers. Interviews were conducted using an
approved questionnaire, (see Appendices).
1017 respondents were interviewed from Friday 10th September to Monday 21st
September 2004. The sample is representative of the people who are the main household
shoppers living in the catchment area and contains a mix of ages, sex and social class.
The data has been weighted to reflect the age and population of the catchment area.
Appendix 1a – Zone Definitions, 7 Zones
Postal Sector
Zone
Postal Sector
Zone
NR21 0
NR21 7
NR21 8
NR21 9
NR22 6
NR23 1
Zone 1
Zone 1
Zone 1
Zone 1
Zone 1
Zone 1
NR19 2
NR20 3
NR20 4
NR20 5
PE32 2
Zone 5
Zone 5
Zone 5
Zone 5
Zone 5
NR11 7
NR11 8
NR24 2
NR25 6
NR25 7
NR26 8
NR27 0
NR27 9
Zone 2
Zone 2
Zone 2
Zone 2
Zone 2
Zone 2
Zone 2
Zone 2
NR8 6
NR9 5
NR10 3
NR10 4
NR10 5
NR11 6
NR12 7
Zone 6
Zone 6
Zone 6
Zone 6
Zone 6
Zone 6
Zone 6
NR12 0
NR12 8
NR12 9
NR28 0
NR28 9
NR29 4
NR29 5
Zone 3
Zone 3
Zone 3
Zone 3
Zone 3
Zone 3
Zone 3
NR13 3
NR13 4
NR13 5
NR13 6
NR29 3
NR30 1
NR30 4
NR30 5
Zone 7
Zone 7
Zone 7
Zone 7
Zone 7
Zone 7
Zone 7
Zone 7
PE31 6
PE31 7
PE31 8
PE36 5
PE36 6
PE35 6
Zone 4
Zone 4
Zone 4
Zone 4
Zone 4
Zone 4
Appendix 1b – Zone Definitions, Core Zone
Postal Sector
Original Zone
NR21 0
NR21 7
NR21 8
NR21 9
NR22 6
NR23 1
Zone 1
Zone 1
Zone 1
Zone 1
Zone 1
Zone 1
NR11 7
NR11 8
NR24 2
NR25 6
NR25 7
NR26 8
NR27 0
NR27 9
Zone 2
Zone 2
Zone 2
Zone 2
Zone 2
Zone 2
Zone 2
Zone 2
NR12 0
NR12 8
NR12 9
NR28 0
NR28 9
NR29 4
NR29 5
Zone 3
Zone 3
Zone 3
Zone 3
Zone 3
Zone 3
Zone 3
Appendix 1c – Zone Definitions, Outer Zone
Postal Sector
Original Zone
PE31 6
PE31 7
PE31 8
PE36 5
PE36 6
PE35 6
NR19 2
NR20 3
NR20 4
NR20 5
PE32 2
Zone 4
Zone 4
Zone 4
Zone 4
Zone 4
Zone 4
Zone 5
Zone 5
Zone 5
Zone 5
Zone 5
NR8 6
NR9 5
NR10 3
NR10 4
NR10 5
NR11 6
NR12 7
Zone 6
Zone 6
Zone 6
Zone 6
Zone 6
Zone 6
Zone 6
NR13 3
NR13 4
NR13 5
NR13 6
NR29 3
NR30 1
NR30 4
NR30 5
Zone 7
Zone 7
Zone 7
Zone 7
Zone 7
Zone 7
Zone 7
Zone 7
STRICTLY CONFIDENTIAL
Q2a Marketing & Research, Trafalgar Road, Southport, PR8 2NJ
Tel: 01704 569200
Fax: 01704 569632
Final
QUESTIONNAIRE - TELEPHONE SURVEY
Job No 2099/37
Name:
______________________________________________________________
Address:
______________________________________________________________
______________________________________________________________
Postcode:
________________________________ Tel: No. _____________________
Area/Zone Code
Interviewer Name ____________________________________________________________
Interviewer Tel. Number __________________ Date of Interview ____________________
INTRODUCTION
Good morning/afternoon/evening. I’m calling from Q2A Marketing & Research and we are conducting
a short survey investigating people’s shopping and leisure habits. Do you have a few minutes to answer
some questions?
Q1
Are you the person responsible for the majority of the food/grocery shopping in your
household?
Yes
No
Q2
1
2
GO TO Q2
Ask to speak to person, if not available thank and close interview
As we need to speak to people across a number of areas, could you please tell me your full
postcode? Enter full post code (‘/’ indicates where space falls).
Check postcode address against quota and check that respondent is eligible for interview –
if not, thank and close.
FOOD SHOPPING
Q3
Where do you normally buy your MAIN food/grocery items?
(PROMPT FOR STORE AND LOCATION, FIRST ANSWER ONLY)
CROMER
DEREHAM
EAST DEREHAM
FAKENHAM
GREAT YARMOUTH
GREAT YARMOUTH
GREAT YARMOUTH
Safeway
/ Morrisons
Tesco
Morrisons
Safeway
Asda
Sainsbury
Tesco
GREAT YARMOUTH
KINGS LYNN
KINGS LYNN
Tesco Metro
Safeway/BP
Sainsbury
1
2
3
4
5
6
7
8
9
10
KINGS LYNN
KINGS LYNN
NORTH WALSHAM
NORWICH
NORWICH
NORWICH
NORWICH
Tesco Gaywood
Tesco Hardwick Lane
Sainsbury
Asda
Morrisons
Sainsbury City
Sainsbury Cotessey
NORWICH
NORWICH
NORWICH
SWAFFHAM
Don’t visit shop via
Sainsbury Thorpe St Andrew
Tesco
Tesco Metro
Safeway
Internet / telephone
11
12
13
14
15
16
17
18
19
20
21
22
Other - please write in town_____________ and store____________________________
Q4
On average, how often do you visit … store named in Q3?
CIRCLE ONE CODE ONLY, DO NOT PROMPT
Everyday
6 times a week
5 times a week
1
2
3
4 times a week
3 times a week
Twice a week
4
5
6
Once a week
Once every two weeks
Once a month
Less often than once a month
7
8
9
10
Q5
How do you normally travel to (store named in Q3)?
CIRCLE ONE CODE ONLY, DO NOT PROMPT
(RECORD MAIN MODE)
Drive self in car/van
1 Train
4 Bicycle
Passenger in car/van 2 Taxi
5 Motorcycle
Bus
3 Walk
6 Don’t visit (shop via P.C. Internet or telephone)
Other (please note)_____________________________________
Q6
7
8
9
Where do you normally buy your more frequent daily ‘top up’ shopping (e.g. bread, milk
etc)?
(PROMPT FOR STORE AND LOCATION, FIRST ANSWER ONLY)
CROMER
DEREHAM
EAST DEREHAM
FAKENHAM
GREAT YARMOUTH
GREAT YARMOUTH
GREAT YARMOUTH
GREAT YARMOUTH
KINGS LYNN
KINGS LYNN
Safeway
/ Morrisons
Tesco
Morrisons
Safeway
Asda
Sainsbury
Tesco
Tesco Metro
Safeway/BP
Sainsbury
1
2
3
4
5
6
7
8
9
10
KINGS LYNN
KINGS LYNN
NORTH WALSHAM
NORWICH
NORWICH
NORWICH
NORWICH
NORWICH
NORWICH
NORWICH
SWAFFHAM
Don’t visit shop via
Don’t do top up shop
Tesco Gaywood
Tesco Hardwick Lane
Sainsbury
Asda
Morrisons
Sainsbury City
Sainsbury Cotessey
Sainsbury Thorpe St Andrew
Tesco
Tesco Metro
Safeway
Internet / telephone
Other - please write in town_____________ and store____________________________
11
12
13
14
15
16
17
18
19
20
21
22
23
Q7
Where did you LAST buy clothing and footwear items?
CIRCLE ONE CODE ONLY, DO NOT PROMPT
Aylsham
1 Hoveton
6 Sheringham
11
Cromer
2 Kings Lynn
7 Stalham
12
Fakenham
3 Lowestoft
8 Swaffham
13
Great Yarmouth
4 North Walsham
9 Wells Next The Sea
14
Holt
5 Norwich
10 Wroxham
15
Other, please specify town___________________________________________________
Q8
On average, how often do you visit … (centre named in Q7)?
CIRCLE ONE CODE ONLY, DO NOT PROMPT
Everyday
6 times a week
5 times a week
Q9
1
2
3
4 times a week
3 times a week
Twice a week
4
5
6
Once a week
Once every two weeks
Once a month
Less often than once a month
7
8
9
10
Where do you normally undertake most of your Christmas / special occasion (eg evening
out / wedding etc) shopping?
CIRCLE ONE CODE ONLY, DO NOT PROMPT
Aylsham
1 Hoveton
6 Sheringham
11
Cromer
2 Kings Lynn
7 Stalham
12
Fakenham
3 Lowestoft
8 Swaffham
13
Great Yarmouth
4 North Walsham
9 Wells Next The Sea
14
Holt
5 Norwich
10 Wroxham
15
Other, please specify town___________________________________________________
Q10
What is the MAIN reason why you visited this centre in preference to any other?
UNPROMPTED, RECORD ONE RESPONSE
Close to home
Close to work
Easy to get to by bus
Easy to get to by train
Easy to get to by car
Pedestrianised streets
Easy to find parking
1
2
3
4
5
6
7
Easy to park near shops
Free/cheap parking
High quality shops
Nice shopping environment
Choice of clothing/fashion shops
Choice of larger chain stores
Choice of department stores
8
9
10
11
12
13
14
Choice of value/discount stores
Choice of specialist shops
Choice of street/covered markets
Covered shopping centre/s
Choice of places to eat/drink
Safe/secure centre
Don’t know
Nothing in particular
Other, ‘named retailers’ please note________________________________________
Other, please note_______________________________________________________
15
16
17
18
19
20
21
22
Q11
Q12
Q13
Q14
Where did you LAST go to buy Furniture/Carpets?
Where did you LAST go to buy Large Electrical Goods (e.g. fridge, freezers) etc?
Where did you LAST go to buy Small Electrical Goods (e.g. TV, hi-fi, video, DVD) etc?
Where did you LAST go to buy bulky DIY goods?
RECORD ONE ANSWER for each question
TOWN
East Dereham
East Dereham
Fakenham
Fakenham
Great Yarmouth
Great Yarmouth
Great Yarmouth
Great Yarmouth
Great Yarmouth
Great Yarmouth
Great Yarmouth
Great Yarmouth
Great Yarmouth
Great Yarmouth
Great Yarmouth
Kings Lynn
Kings Lynn
Kings Lynn
Kings Lynn
Kings Lynn
Kings Lynn
Kings Lynn
Kings Lynn
Kings Lynn
Kings Lynn
Kings Lynn
Kings Lynn
Kings Lynn
Kings Lynn
Lowestoft
Lowestoft
Lowestoft
Lowestoft
Lowestoft
Lowestoft
Norwich
Norwich
Norwich
Norwich
Norwich
Norwich
Norwich
Norwich
Norwich
Norwich
Norwich
Norwich
Norwich
Norwich
Norwich
STORE
Bennetts
Homebase
Focus
Aldiss & Betty
Allied Carpets
B&Q
Carpetright
Comet
Currys
Economy Carpets
Focus
Harveys
Homebase
MFI
Topps Tiles
AHF
Allied Carpets
B&Q
Carpetright
Comet
Currys
DFS
Focus
Harveys
Homebase
MFI
PC World
Powerhouse
Topps Tiles
AHF
B&Q
Carpetright
Comet
Currys
Focus
World Of Leather
Aldiss & Betty Norwich
Allied Carpets
B&Q
Bennetts
Carpetright
Carpetright
CMC
Comet
Currys
DFS
Furniture Village
Godfrey's
Harris Carpets
Harveys
Brecklands Retail Pk
Brecklands Retail Pk
Gapton Hall Retail Pk
Gapton Hall Retail Pk
Gapton Hall Retail Pk
Gapton Hall Retail Pk
Gapton Hall Retail Pk
Gapton Hall Retail Pk
Hardwick Retail Pk
Campbells Meadow Retail Pk
Hardwick Retail Pk
Pierpoint Retail Pk
Hardwick Retail Pk
Pierpoint Retail Pk
Hardwick Retail Pk
Campbells Meadow Retail Pk
Pierpoint Retail Pk
Hardwick Retail Pk
Campbells Meadow Retail Pk
Pierpoint Retail Pk
Hardwick Road
North Quay Retail Pk
North Quay Retail Pk
North Quay Retail Pk
North Quay Retail Pk
North Quay Retail Pk
Barker Street
Hall Rd
Sweet Briar Retail Pk
Hall Road Retail Pk
Sprowston Retail Pk
Sweet Briar Retail Pk
Whiffler Rd
Sweet Briar Retail Pk
Sprowston Retail Pk
Sprowston Retail Pk
Roundtree Way
Sprowston Retail Pk
Q11
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
Q12
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
Q13
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
Q14
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
Norwich
Norwich
Norwich
Norwich
Norwich
Norwich
Norwich
Norwich
Norwich
Norwich
Norwich
Norwich
Norwich
Norwich
Norwich
Norwich
Norwich
Hellesdon Leather
Homebase
Homebase
Hovells
Hughes Electrical
Klaussner
Land Of Leather
Magnet
MFI
Miller Bros
Norwich Suite & Beds
PC World
Porcelanosa
Powerhouse
The Range
Topps Tiles
Wickes
Fifers Lane
Hall Road Retail Pk
Sprowston Retail Pk
Barker Street
Mile Cross Lane
Sprowston Retail Pk
Sprowston Retail Pk
Sprowston Retail Pk
Barker Street
Sweet Briar Retail Pk
Sweet Briar Retail Pk
Longwater Retail Pk
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
Other please specify town and store
Q11__________________________________Q12_______________________________
Q13__________________________________Q14_______________________________
Q15
Which of the following Town Centres is the centre nearest to where you live?
PLEASE READ OUT – circle the NEAREST
Cromer
Fakenham
Holt
Q16
1
2
3
Hoveton
North Walsham
Sheringham
4
5
6
Stalham
Wells Next The Sea
7
8
What MAIN improvement to (centre named in Q15) would encourage you to visit more
often than you currently do?
Prompt / explain different categories e.g. shops / facilities / travel/ parking
RECORD ONE RESPONSE ONLY
Travel/Parking
Shops
Better/more frequent
1 More(larger) covered shopping
bus service
centres/malls
Better/new train service
2 Improved market
Better access by car
3 More clothes & fashion shops
10
11
More parking provision
4
Cheaper parking
Free parking
Better links from car
parks to Centre
More/better signage
around Centre
5
6
7
More discount stores/cheaper
goods
More dept. stores/larger stores
More quality/designer shops
Fewer empty shops/vacancies
9
Facilities
More facilities for children
18
19
20
12
Crèche
Better (more) safety/security
CCTV/police presecnce
More facilities for disabled
13
14
15
More toilets
More seating/benches
More cash machines
22
23
24
21
8
Environment
Nicer shopping environment
16 Don’t Know
More pedestrianised streets
17 Nothing
Other named retailer (e.g. Next) please note____________________________________
Other named store type (e.g. shoes) ___________________________________________
Other please note __________________________________________________________
25
26
Q17
What MAIN improvement to (centre named in Q15) would encourage you to visit more
often than you currently do for leisure / entertainment?
RECORD ONE RESPONSE ONLY
More cafes
1 More/better health clubs/ gyms
6 Outdoor sports facilities
12
More restaurants
2 More dept.stores/larger stores
7 Playground
13
More bars/night-clubs
3 Bowling Alley
8 More/better tourist
14
More promotions/events
4 Swimming Pool
9 attractions
15
More / better cinemas
5 Casino
10 NOTHING
16
Bingo Hall/s
11 DON’T KNOW
17
Other named location eg Pizza Hut, Mega Bowl_____________________________________
Other named store or type eg Italian Restauarant___________________________________
Other please speacify___________________________________________________________
Q18 Where do you most often go for an evening out, e.g. to eat and drink?
CIRCLE ONE CODE ONLY, DO NOT PROMPT
Aylsham
1 Hoveton
6 Sheringham
Cromer
2 Kings Lynn
7 Stalham
Fakenham
3 Lowestoft
8 Swaffham
Great Yarmouth
4 North Walsham
9 Wells Next The Sea
Holt
5 Norwich
10 Wroxham
Other, please specify town___________________________________________________
11
12
13
14
15
Q19 Where did you last go to the cinema?
CIRCLE ONE CODE ONLY, DO NOT PROMPT
Cromer – Regal
1 Hunstanton - Princess
5 Norwich – Ster Century
Dereham – Hollywood
2 Kings Lynn - Majestic
6 Norwich – UCI
Fakenham – Hollywood
3 Norwich – Cinema city
7 Sheringham – Little Theatre
Gt Yarmouth - Hollywood
4 Norwich - Hollywood
8 Don’t go
Other, please specify___________________________________________________
9
10
11
12
CLASSIFICATION DETAILS
So that we can put your answers into context, and to make sure we are speaking to a representative cross
section of people, I would like to ask you a few questions for classification purposes. The questions are
for survey control only; your responses will never be revealed in connection with your name address.
Q20 How many cars are there in your household?
One
1 Two 2 Three
3 Four or more
4 None
5
Q21 Which of the following age ranges do you fall in?
16 – 24
35 – 44
45 - 54
1
25 - 34
2
3
Q22
Q23
Q24
65 +
6
What is the occupation of the ‘CHIEF INCOME EARNER’ in your household?
NOTE –not necessarily the same person as the Interviewee
(If retired ask for previous occupation)
Write in ____________________________
Now assess social grade
A
C1
D
E2 Unemployed
1
3
5
B
C2
E1 Retired/State
Refused
2
4
6
7
8
Sex, code as appropriate:
Male
1
4
55 – 64
Female
5
2
CLOSE INTERVIEW - THANK RESPONDENT- INTERVIEWER’S DECLARATION
I declare that this interview was conducted in accordance with your instructions and within the code of
conduct of the Market Research Society.
Interviewer Name
Date
Sampling Reliability
All survey samples vary slightly in their accuracy of representation of the population
from which the sample is taken. Therefore, if we are to gauge the extent to which the
survey represents the populations’ view, it is necessary to calculate the standard error
(s.e.) of the sample taken from the population in order to assess the precision of any
derived statistics.
Percentages
The standard error on %’s, is calculated on the % response. The further away from
50% the figure is the lower the standard error.
The figure is calculated using the following formula: s.e. (%)
=
p% x q%
n
where
p
q
n
= % sample value
= (100% - p%)
= sample size
Confidence Intervals
Using these s.e. calculations, these can then be applied to calculate confidence
intervals to determine the precision of the arithmetic mean or percentage from the
sample selected.
With 95% confidence limit, the mean or % will fall within the following intervals:
± 1.96 x s.e.
e.g.
Telephone survey, sample 1000
1.
% of shoppers who stop for a drink or snack = 59%
s.e. (%)
=
p% x q%
n
=1.56
Confidence intervals = ± 1.96 x 1.56 = ±3.06
i.e.
we can be 95% confident that the 59% of respondents in the survey sample who
stop for a drink represent between 55.9% and 62.1% of the entire population of
the catchment area during the period of the survey.
CONFIDENCE LIMITS (Using a 95% Confidence Limit)
2% or 98% 5% or
95%
Sample Size
400
500
1500
1.37
1.23
0.71
8% or
92%
2.14
1.91
1.10
10% or
90%
2.66
2.38
1.37
2.94
2.63
1.52
15% or
85%
3.50
3.13
1.81
25% or
75%
4.24
3.80
2.19
30% or
70%
4.49
4.02
2.32
35% or
65%
4.67
4.18
2.41
40% or
60%
4.80
4.29
2.48
45% or
55%
4.88
4.36
2.52
Use the top lines of the table to identify the percent affirmative replies and trace down
the column to the figure that is in the row of the sample size that the percentile is
taken. You can be “reasonably sure” (i.e. 95% certain) of the accuracy within plus
or minus of that figure.
For example, with a sample of 1500 and a percent affirmation of 10%, you may be
“reasonably sure” that the actual (population) figure would fall within plus or minus
1.5 points of 10% - i.e. between 8.5% to 11.5%
50%
4.90
4.38
2.53
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Batch output index
Table Title
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
Q2A Ltd
Q1. Main food shopper by C1:V2 weighting WT1 (V1)
Q3. Where normally buy food/groceries by C1:V2 weighting WT1 (V1)
Q4. How often visit food store by C1:V2 weighting WT1 (V1)
Q5. Mode of travel to food store by C1:V2 weighting WT1 (V1)
Q6. Where normally buy top-up shopping by C1:V2 weighting WT1 (V1)
Q7. Where last bought clothing/footwear by C1:V2 weighting WT1 (V1)
Q8. How often visit clothing/footwear store by C1:V2 weighting WT1 (V1)
Q9. Where shop - Christmas/Occasion by C1:V2 weighting WT1 (V1)
Q10. Main reason why visited this centre by C1:V2 weighting WT1 (V1)
Q11. Where last bought furniture/carpets by C1:V2 weighting WT1 (V1)
Q12. Where last bought large electrical goods by C1:V2 weighting WT1 (V1)
Q13. Where last bought small electrical goods by C1:V2 weighting WT1 (V1)
Q14. Where last bought bulky DIY goods by C1:V2 weighting WT1 (V1)
Q15. TC nearest to where you live by C1:V2 weighting WT1 (V1)
Q16. Suggested improvements to nearest TC by C1:V2 weighting WT1 (V1)
Q17. Improvements to encourage more visits to TC by C1:V2 weighting WT1 (V1)
Q18. Where go for evening out by C1:V2 weighting WT1 (V1)
Q19. Where last visited cinema by C1:V2 weighting WT1 (V1)
Q20. No. cars by C1:V2 weighting WT1 (V1)
Q21. Age by C1:V2 weighting WT1 (V1)
Q22. Occupation by C1:V2 weighting WT1 (V1)
Q23. Social Grade by C1:V2 weighting WT1 (V1)
Q24. Sex by C1:V2 weighting WT1 (V1)
Q3. Where normally buy food/groceries by Q5. Mode of travel to food store weighting WT1 (V1)
Q3. Where normally buy food/groceries by Q4. How often visit food store weighting WT1 (V1)
Q7. Where last bought clothing/footwear by Q8. How often visit clothing/footwear store weighting WT
Q7. Where last bought clothing/footwear by Q20. No. cars weighting WT1 (V1)
Q7. Where last bought clothing/footwear by Q21. Age weighting WT1 (V1)
Q9. Where shop - Christmas/Occasion by Q21. Age weighting WT1 (V1)
Q9. Where shop - Christmas/Occasion by Q7. Where last bought clothing/footwear weighting WT1 (V1)
Q15. TC nearest to where you live by Q16. Suggested improvements to nearest TC weighting WT1 (V1)
Q15. TC nearest to where you live by Q17. Improvements to encourage more visits to TC weighting WT1
Q15. TC nearest to where you live by Q18. Where go for evening out weighting WT1 (V1)
Q15. TC nearest to where you live by Q19. Where last visited cinema weighting WT1 (V1)
Start End
page page
1
2
7
8
9
14
17
18
20
23
30
36
42
47
48
51
53
57
59
60
61
62
63
64
69
74
77
79
81
82
86
90
92
95
1
6
7
8
13
16
17
19
22
29
35
41
46
47
50
52
56
58
59
60
61
62
63
68
73
76
78
80
81
85
89
91
94
96
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q1. Main food shopper by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
1
V2. Core &
Outer Zone
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Q1. Main food
shopper
76
160
171
104
121
192
193
407
610
Yes 1017
100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
Q2A Ltd
Page:1
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q3. Where normally buy food/groceries by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Q3. Where norm ally
buy food/groceries
Acle, Local Stores
1
0.1%
-
-
-
-
-
-
1
0.6%
-
1
0.2%
Aysham , Local store
9
0.9%
-
6
3.7%
-
-
-
3
1.7%
-
6
1.5%
3
0.5%
Burnham , Local
Stores
2
0.2%
-
-
-
2
1.8%
-
-
-
-
2
0.3%
Caister, Safew ay
1
0.1%
-
-
-
-
-
-
1
0.6%
-
1
0.2%
Caister, Tesco
10
1.0%
-
-
1
0.4%
-
-
-
9
4.7%
1
0.2%
9
1.5%
Coltishall, Local
Stores
1
0.1%
-
-
-
-
-
1
0.7%
-
-
1
0.2%
Crom er, Local
stores
9
0.9%
-
8
5.3%
1
0.4%
-
-
-
-
9
2.2%
-
Crom er,
Safew ay/Morrisons
75
7.3%
-
74
46.2%
-
-
-
1
0.4%
-
74
18.1%
Dereham ,
Som erfield
5
0.5%
-
-
-
-
5
4.2%
-
-
Dereham , Tesco
62
6.1%
4
4.8%
1
0.5%
6
3.3%
6
40
5.4% 33.1%
6
3.2%
-
Dersingham ,
Budgens
1
0.1%
-
-
-
1
0.9%
-
-
-
-
1
0.2%
Don't visit, shop via
Internet/telephone
7
0.7%
-
2
1.1%
-
1
0.9%
3
2.4%
1
0.6%
-
2
0.4%
5
0.8%
Drayton, Budgens
3
0.3%
-
-
-
-
-
3
1.4%
-
-
3
0.4%
Q2A Ltd
-
1
0.1%
5
0.8%
10
52
2.5%
8.5%
Page:2
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q3. Where normally buy food/groceries by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
6
3.9%
-
-
3
3.7%
-
-
-
14
15
1.4% 18.3%
-
1
0.4%
1
1.2%
-
East Dereham ,
Morrisons
Fakenham , Bugdens
Fakenham , Local
Store
Fakenham ,
Morrisons
Fakenham , Safew ay
8
55
5.4% 10.6%
3
0.3%
6
0.6%
35
48
4.8% 46.3%
39
31.9%
2
0.9%
-
14
40
3.5%
6.6%
-
-
-
3
0.7%
-
-
-
-
-
15
3.6%
-
-
-
2
1.5%
4
2.0%
-
1
0.2%
6
0.9%
6
3.7%
-
1
0.9%
4
2.9%
3
1.5%
-
41
10.1%
7
1.2%
Fakenham , Tesco
3
0.3%
1
1.3%
-
-
-
2
1.4%
-
-
1
0.2%
2
0.3%
Felm ingham , local
store
1
0.1%
-
-
1
0.6%
-
-
-
-
1
0.2%
-
Great Yarm outh,
Asda
49
4.8%
-
-
16
9.6%
-
-
1
31
16
32
0.4% 16.2%
4.0%
5.3%
Great Yarm outh,
Sainsbury
34
3.4%
-
-
15
8.6%
-
-
1
19
15
20
0.5%
9.7%
3.6%
3.2%
Great Yarm outh,
Tesco
41
4.0%
-
1
0.5%
9
5.0%
-
-
-
Holt, Budgens
15
1.5%
0
13
0.5%
8.4%
-
-
-
1
0.7%
-
Hunstanton,
Budgens
7
0.7%
-
-
-
7
6.9%
-
-
-
-
Hunstanton, Tesco
27
2.7%
1
0.7%
-
-
27
25.8%
-
-
-
1
27
0.1%
4.4%
Kings Lynn,
Budgens
5
0.5%
1
0.7%
-
-
5
4.7%
-
-
-
1
0.1%
Q2A Ltd
31
16.2%
9
31
2.3%
5.1%
14
3.4%
1
0.2%
7
1.2%
5
0.8%
Page:3
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q3. Where normally buy food/groceries by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
1
0.7%
-
-
8
7.8%
4
3.3%
-
-
1
12
0.1%
2.0%
-
-
-
5
4.4%
2
1.3%
-
-
-
0
0.6%
1
0.6%
-
24
22.5%
3
2.8%
-
-
1
27
0.4%
4.4%
-
-
-
-
1
0.2%
Kings Lynn,
Morrisons
13
1.3%
Kings Lynn,
Safew ay/BP
6
0.6%
Kings Lynn,
Sainsbury
28
2.8%
Kings Lynn,
Som erfield
1
0.1%
-
-
-
1
0.9%
Kings Lynn, Tesco
Gayw ood
17
1.7%
-
-
-
15
14.2%
3
2.1%
-
-
-
17
2.8%
Kings Lynn, Tesco,
Hardw ick Lane
4
0.4%
-
-
-
3
2.8%
1
1.0%
-
-
-
4
0.7%
Local Stores
10
1.0%
-
-
2
0.9%
-
-
7
3.7%
1
0.6%
2
0.4%
8
1.4%
Longw ater,
Sainsburys
1
0.1%
-
1
0.5%
-
-
-
-
-
1
0.2%
-
Mundesley, Local
Stores
5
0.5%
-
5
3.2%
-
-
-
-
-
5
1.3%
-
North Walsham ,
Sainsbury
54
5.3%
1
1.2%
9
38
5.5% 22.1%
-
-
6
3.4%
-
48
11.7%
Norw ich, Asda
113
11.1%
Norw ich, Budgens
4
0.4%
Norw ich, Morrisons
Norw ich, Sainsbury
City
Q2A Ltd
6
1.0%
6
1.1%
2
14
2.0%
8.9%
7
4.0%
-
8
64
19
23
90
6.2% 33.6%
9.6%
5.6% 14.8%
-
-
-
-
-
53
5.2%
1
1.3%
5
3.1%
4
2.6%
-
2
20
21
10
42
1.3% 10.2% 10.9%
2.5%
6.9%
27
2.7%
-
2
1.0%
3
1.5%
-
1
14
0.5%
7.4%
4
2.1%
-
8
4.3%
-
4
0.7%
4
23
1.0%
3.8%
Page:4
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q3. Where normally buy food/groceries by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Norw ich, Sainsbury
Cotessey
14
1.4%
-
-
-
-
-
7
3.8%
Norw ich, Sainsbury,
Thorpe St Andrew
38
3.7%
-
1
0.5%
5
2.9%
-
1
1.0%
9
22
4.7% 11.2%
Norw ich, Tesco
85
8.3%
-
3
33
1.8% 19.3%
-
2
25
22
36
49
1.3% 13.2% 11.3%
8.8%
8.0%
Sherringham , Local
Stores
1
0.1%
-
1
0.8%
-
-
-
-
-
1
0.3%
-
Spixw orth, Budgens
2
0.2%
-
-
-
-
-
2
1.2%
-
-
2
0.4%
Stalham , Som erfield
3
0.3%
-
-
3
1.6%
-
-
-
-
3
0.7%
-
Stalham , Tesco
19
1.8%
-
-
19
10.9%
-
-
-
-
19
4.6%
-
Sw affham , Safew ay
2
0.2%
-
-
1
0.4%
-
2
1.4%
-
-
1
0.2%
2
0.3%
Sw affham ,
Som erfield
1
0.1%
-
-
1
0.4%
-
1
0.5%
-
-
1
0.2%
1
0.1%
Taverham , Budgens
2
0.2%
-
-
-
-
-
2
0.9%
-
-
2
0.3%
Taverham ,
Som erfield
2
0.2%
-
-
-
-
-
2
1.1%
-
-
2
0.4%
Walsingham , Local
Store
0
0.0%
0
0.6%
-
-
-
-
-
-
0
0.1%
-
Wells, local store
4
0.4%
4
5.5%
-
-
-
-
-
-
4
1.0%
-
Winterton, Local
store
1
0.1%
-
-
1
0.6%
-
-
-
-
1
0.2%
-
Q2A Ltd
7
3.5%
-
14
2.3%
6
32
1.4%
5.2%
Page:5
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q3. Where normally buy food/groceries by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Winterton, Local
Stores
1
0.1%
-
-
1
0.4%
-
-
-
-
1
0.2%
-
Wroxham , Roys
11
1.0%
-
1
0.8%
7
4.0%
-
-
1
0.7%
1
0.6%
8
2.0%
3
0.4%
Q2A Ltd
Page:6
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q4. How often visit food store by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Missing
No reply
1
0.1%
-
1
0.5%
-
-
-
-
-
1
0.2%
-
Q4. How often visit
food store
Everyday
13
1.3%
3
3.6%
5
3.2%
4
2.1%
-
-
1
0.4%
1
0.6%
11
2.8%
2
0.3%
6 tim es a w eek
5
0.5%
0
0.5%
1
0.8%
-
1
1.1%
1
0.5%
-
1
0.6%
2
0.4%
3
0.5%
5 tim es a w eek
10
0.9%
1
1.7%
5
3.4%
3
1.7%
-
-
-
-
10
2.4%
4 tim es a w eek
31
3.1%
1
1.8%
8
5.0%
6
3.4%
3
2.5%
6
5.3%
6
3.3%
1
0.6%
15
3.7%
16
2.7%
3 tim es a w eek
78
7.7%
3
13
10
13
4.2%
8.4%
6.0% 12.3%
7
5.6%
11
5.8%
21
10.8%
27
6.6%
52
8.5%
12
44
26
31
33
234
23.0% 15.2% 27.6% 14.9% 29.7% 27.2%
39
20.3%
50
26.0%
81
153
19.9% 25.1%
Tw ice a w eek
Once a w eek
Once every tw o
w eeks
43
73
95
50
59
117
102
211
328
539
53.0% 57.0% 45.9% 55.2% 47.6% 48.5% 61.1% 52.9% 51.9% 53.7%
9
72
7.0% 11.4%
6
22
3.8% 13.0%
2
1.8%
9
7.1%
12
6.4%
12
6.1%
37
9.1%
34
5.6%
10
2.5%
20
3.3%
2
0.5%
2
0.3%
Once a m onth
30
3.0%
3
3.3%
2
1.5%
5
3.1%
3
3.2%
7
5.8%
5
2.7%
5
2.4%
Less often than
once a m onth
4
0.4%
1
1.3%
-
1
0.6%
2
1.8%
-
-
-
Q2A Ltd
-
Page:7
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q5. Mode of travel to food store by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Q5. Mode of travel to
food store
Drive self in car/van
Passenger in car/van
47
101
119
53
74
128
133
267
389
656
64.5% 62.3% 63.2% 69.5% 51.0% 61.2% 66.9% 69.2% 65.7% 63.8%
19
245
24.1% 24.9%
40
25.3%
32
32
31
18.4% 30.9% 25.4%
2
2.2%
3
2.1%
3
1.5%
7
6.6%
47
24.3%
45
23.2%
91
154
22.3% 25.3%
3
2.4%
6
3.1%
8
4.1%
8
1.9%
24
3.9%
Bus
31
3.1%
Train
2
0.2%
-
1
0.5%
1
0.6%
-
-
-
-
2
0.4%
-
Taxi
4
0.4%
-
-
2
1.3%
1
0.6%
1
1.0%
-
-
2
0.6%
2
0.3%
Walk
62
6.1%
5
6.9%
12
10
6.9% 10.0%
7
5.7%
5
2.3%
31
7.5%
32
5.2%
Bicycle
7
0.7%
1
1.0%
-
2
1.0%
-
2
1.9%
-
2
1.1%
2
0.6%
4
0.7%
Don't visit (shop via
PC Internet or
telephone)
9
0.9%
2
2.8%
1
0.5%
1
0.8%
1
0.9%
3
2.4%
1
0.6%
-
4
1.0%
5
0.8%
Q2A Ltd
14
8.5%
10
5.1%
Page:8
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q6. Where normally buy top-up shopping by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Q6. Where norm ally
buy top-up shopping
Acle, Local Stores
12
1.2%
-
-
-
-
-
-
12
6.1%
-
12
1.9%
Arundell, Local
Stores
1
0.1%
-
-
-
-
-
-
1
0.6%
-
1
0.2%
Aylsham , Local
stores
7
0.7%
-
2
0.9%
-
-
-
4
1.9%
2
1.3%
2
0.4%
6
1.0%
Burnham , Local
Stores
1
0.1%
-
-
-
1
0.9%
-
-
-
-
1
0.2%
Caister, Local Stores
5
0.5%
-
-
-
-
-
-
5
2.4%
-
5
0.8%
Caister, Tesco
7
0.7%
-
-
-
-
-
-
7
3.7%
-
7
1.2%
Coltishall, Local
Stores
3
0.3%
-
-
-
-
-
3
1.4%
-
-
3
0.4%
Crom er, Budgens
16
1.6%
-
14
8.8%
1
0.4%
-
-
1
0.7%
-
15
3.6%
1
0.2%
Crom er,
Safew ay/Morrisons
19
1.9%
-
19
12.2%
-
-
-
-
-
19
4.8%
-
Dereham , Budgens
1
0.1%
-
-
-
-
1
1.0%
-
-
-
1
0.2%
Dereham ,
Som erfield
10
0.9%
-
-
-
-
10
7.9%
-
-
-
10
1.6%
Dereham , Tesco
29
2.8%
2
2.0%
2
1.0%
1
0.6%
-
25
20.3%
-
-
4
1.0%
25
4.0%
Dersingham ,
Budgens
2
0.2%
-
-
-
2
1.6%
-
-
-
Q2A Ltd
-
2
0.3%
Page:9
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q6. Where normally buy top-up shopping by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Don't do top up
shopping
24
84
68
59
59
99
72
176
289
465
45.8% 32.0% 52.5% 40.0% 56.3% 49.0% 51.6% 37.3% 43.4% 47.4%
Don't visit, shop via
Internet/telephone
2
0.2%
-
2
1.1%
-
1
0.6%
-
-
-
2
0.4%
1
0.1%
Drayton, Budgens
4
0.4%
-
-
-
-
-
4
2.0%
-
-
4
0.6%
East Dereham ,
Morrisons
16
1.5%
-
-
-
-
16
12.9%
-
-
-
16
2.6%
Elm ham , Local store
1
0.1%
-
-
-
-
1
0.5%
-
-
-
1
0.1%
Fakenham , Budgens
10
11
1.1% 13.4%
-
-
-
1
0.5%
-
-
10
2.5%
1
0.1%
Fakenham , Local
Store
10
10
1.0% 12.9%
-
1
0.4%
-
-
-
-
10
2.6%
-
Fakenham , Safew ay
19
23
2.2% 25.0%
1
0.5%
-
1
0.7%
-
1
0.4%
1
0.6%
20
4.8%
3
0.5%
Felm ingham , local
store
1
0.1%
-
-
1
0.6%
-
-
-
-
1
0.2%
-
Freethorpe, Local
Stores
1
0.1%
-
-
-
-
-
-
1
0.6%
-
1
0.2%
Great Yarm outh,
Asda
11
1.1%
-
-
5
2.7%
-
-
1
0.4%
6
3.1%
5
1.1%
7
1.1%
Great Yarm outh,
Local Stores
5
0.5%
-
-
-
-
-
-
5
2.4%
-
5
0.8%
Great Yarm outh,
Sainsbury
10
1.0%
-
-
2
1.2%
-
-
-
8
4.1%
2
0.5%
8
1.3%
Great Yarm outh,
Tesco
18
1.8%
-
-
3
1.6%
1
0.6%
-
-
15
7.8%
3
0.7%
16
2.6%
Q2A Ltd
Page:10
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q6. Where normally buy top-up shopping by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
-
-
-
-
-
-
1
0.6%
-
-
-
1
0.6%
-
-
-
-
-
1
0.2%
Great Yarm outh,
Tesco Metro
1
0.1%
Holt, Budgens
16
1.6%
1
14
0.7%
9.1%
-
Hunstanton, local
store
22
2.1%
-
-
-
Itteringham , local
stores
1
0.1%
-
1
0.5%
-
-
-
-
-
1
0.2%
-
Kings Lynn,
Budgens
4
0.4%
0
0.5%
-
-
2
2.0%
2
1.5%
-
-
0
0.1%
4
0.6%
Kings Lynn, Market
2
0.2%
-
-
-
-
2
1.4%
-
-
-
2
0.3%
Kings Lynn,
Morrisons
1
0.1%
-
-
-
1
0.9%
-
-
-
-
1
0.2%
Kings Lynn,
Safew ay/BP
4
0.4%
-
-
-
4
3.4%
1
0.5%
-
-
-
4
0.7%
Kings Lynn,
Sainsbury
4
0.4%
-
-
-
3
3.3%
1
0.5%
-
-
-
4
0.7%
Kings Lynn,
Som erfield
1
0.1%
-
-
-
-
1
0.5%
-
-
-
1
0.1%
Kings Lynn, Tesco
Gayw ood
5
0.5%
-
-
-
4
4.2%
1
0.8%
-
-
-
5
0.9%
Kings Lynn, Tesco,
Hardw ick Lane
4
0.4%
-
-
-
4
3.4%
1
0.8%
-
-
-
4
0.7%
Lingw ood, Local
Stores
2
0.2%
-
-
-
-
-
-
2
1.2%
-
2
0.4%
Litchm an, local store
1
0.1%
-
-
-
-
1
0.5%
-
-
-
1
0.1%
Q2A Ltd
22
20.6%
15
3.7%
1
0.2%
22
3.5%
Page:11
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q6. Where normally buy top-up shopping by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
4
12
18
4.9%
7.6% 10.3%
1
0.9%
1
1.0%
9
4.5%
7
3.6%
1
0.1%
-
-
-
-
1
0.5%
-
-
-
1
0.1%
North Walsham ,
Local Stores
2
0.2%
-
1
0.8%
1
0.6%
-
-
-
-
2
0.6%
-
North Walsham ,
Sainsbury
42
4.1%
1
0.7%
1
39
0.5% 22.7%
-
-
2
0.9%
-
40
9.9%
2
0.3%
Norw ich, Asda
26
2.6%
-
-
3
1.5%
1
0.8%
-
16
8.1%
7
3.6%
3
0.6%
23
3.8%
Norw ich, Budgens
6
0.5%
-
-
-
-
-
4
2.3%
1
0.6%
-
6
0.9%
Norw ich, Local
stores
5
0.5%
-
-
1
0.4%
-
-
4
2.1%
-
1
0.2%
4
0.6%
Norw ich, Morrisons
10
1.0%
-
-
1
0.4%
-
-
6
3.1%
4
1.8%
1
0.2%
10
1.6%
Norw ich, Sainsbury
City
4
0.4%
-
-
-
-
-
-
4
1.9%
-
4
0.6%
Norw ich, Sainsbury,
Thorpe St Andrew
15
1.4%
-
-
-
-
-
2
12
1.1%
6.5%
-
15
2.4%
Norw ich, Tesco
43
4.2%
-
3
1.6%
5
2.7%
-
-
7
1.8%
36
5.9%
Norw ich, Tesco
Metro
14
1.4%
-
-
-
-
-
1
13
0.6%
6.7%
-
14
2.3%
Sheringham ,
Budgens
4
0.4%
-
4
2.6%
-
-
-
-
-
4
1.0%
-
Sheringham , Local
stores
1
0.1%
-
1
0.5%
-
-
-
-
-
1
0.2%
-
Local Village store
51
5.0%
Mattishall, local
store
Q2A Ltd
32
16.9%
4
1.9%
33
8.2%
17
2.9%
Page:12
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q6. Where normally buy top-up shopping by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Sm allborough, local
store
1
0.1%
-
-
1
0.4%
-
-
-
-
1
0.2%
-
Spixw orth, Local
stores
4
0.4%
-
-
-
-
-
4
2.0%
-
-
4
0.6%
Stalham , Local store
3
0.3%
-
-
3
1.8%
-
-
-
-
3
0.7%
-
Stalham , Tesco
13
1.3%
-
-
13
7.7%
-
-
-
-
13
3.2%
-
Sutton, local store
1
0.1%
-
-
1
0.6%
-
-
-
-
1
0.2%
-
Sw affham , Safew ay
2
0.2%
-
-
-
-
-
-
2
1.1%
-
2
0.4%
Walsingham , Local
Store
1
0.1%
1
1.0%
-
-
-
-
-
-
1
0.2%
-
Wells, Local store
5
0.5%
5
6.8%
-
-
-
-
-
-
5
1.3%
-
Wroxham , Local
store
1
0.1%
-
-
1
0.6%
-
-
-
-
1
0.2%
-
Wroxham , Roys
5
0.5%
-
-
5
3.2%
-
-
-
-
5
1.4%
-
Q2A Ltd
Page:13
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q7. Where last bought clothing/footwear by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Q7. Where last
bought
clothing/footw ear
Abroad
5
0.5%
1
0.7%
1
0.5%
-
-
-
-
3
1.7%
1
0.3%
3
0.5%
Aylsham
7
0.7%
-
1
0.5%
-
-
-
6
3.2%
-
1
0.2%
6
1.0%
Bridlington
0
0.0%
0
0.5%
-
-
-
-
-
-
0
0.1%
-
Caister
2
0.2%
-
-
-
-
-
-
2
1.2%
-
2
0.4%
Coventry
0
0.0%
0
0.5%
-
-
-
-
-
-
0
0.1%
-
Crom er
27
2.6%
-
1
0.8%
-
-
-
-
27
6.5%
-
Dereham
33
3.3%
2
2.5%
-
-
-
7
3.5%
-
2
0.5%
31
5.2%
Don't know /can't
rem em ber
17
1.6%
1
0.7%
1
0.8%
6
3.5%
-
8
4.0%
1
0.6%
8
1.9%
9
1.4%
17
44
4.3% 22.1%
2
1.0%
1
0.4%
4
13
3.4% 10.4%
8
4.1%
1
0.6%
19
4.7%
25
4.1%
-
-
4
2.3%
58
30.0%
32
8.0%
62
10.2%
30
7.5%
1
0.2%
Fakenham
25
15.9%
32
18.7%
-
Great Yarm outh
95
9.3%
0
0.6%
Holt
31
3.1%
2
29
2.0% 18.1%
-
1
0.9%
-
-
-
Hoveton
4
0.4%
-
-
3
1.7%
-
-
-
1
0.6%
3
0.7%
1
0.2%
Hunstanton
4
0.4%
-
-
-
4
3.5%
-
-
-
-
4
0.6%
Q2A Ltd
-
25
20.4%
Page:14
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q7. Where last bought clothing/footwear by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Kings Lynn
20
134
13.1% 26.7%
1
0.6%
-
81
27
77.9% 22.5%
1
0.6%
2
1.3%
21
112
5.2% 18.4%
Leam ington Spa
0
0.0%
0
0.5%
-
-
-
-
-
-
0
0.1%
-
London
9
0.9%
1
1.5%
-
4
2.3%
2
1.8%
2
1.3%
1
0.4%
-
5
1.3%
4
0.7%
Low estoft
3
0.3%
-
-
1
0.8%
1
0.7%
-
-
1
0.6%
1
0.3%
2
0.3%
Mail Order
15
1.5%
2
2.2%
1
0.5%
7
4.0%
-
1
1.0%
2
1.1%
2
1.2%
9
2.3%
6
0.9%
Manchester
1
0.1%
-
-
-
-
-
1
0.4%
-
-
1
0.1%
Mundesley
1
0.1%
-
1
0.8%
-
-
-
-
-
1
0.3%
-
Norfolk, ACG
1
0.1%
-
-
1
0.4%
-
1
0.5%
-
-
1
0.2%
1
0.1%
North Walsham
16
1.6%
-
5
11
2.9%
6.4%
-
-
1
0.4%
-
15
3.8%
1
0.1%
Norw ich
Q2A Ltd
27
81
92
522
51.4% 35.3% 50.9% 53.9%
Sheringham
12
1.2%
Spixw orth
3
0.3%
Stalham
10
1.0%
Stam ford
1
0.1%
8
51
146
116
201
322
7.7% 42.1% 76.4% 60.4% 49.3% 52.8%
1
10
1.0%
6.3%
-
-
-
-
1
0.6%
11
2.6%
1
0.2%
-
-
-
-
-
3
1.7%
-
-
3
0.5%
1
1.3%
1
0.5%
8
4.4%
-
-
-
1
0.6%
9
2.3%
1
0.2%
-
-
-
1
0.9%
-
-
-
-
1
0.2%
Page:15
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q7. Where last bought clothing/footwear by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Sw affham
1
0.1%
-
-
-
-
1
0.5%
-
-
-
1
0.1%
Sw ansea
1
0.1%
1
0.7%
-
-
-
-
-
-
1
0.1%
-
Taverham
1
0.1%
-
-
-
-
-
1
0.4%
-
-
1
0.1%
Wells Next The Sea
4
0.4%
1
1.1%
-
-
3
3.2%
-
-
-
1
0.2%
3
0.5%
Wroxham
11
1.1%
-
1
0.8%
5
2.7%
-
2
1.4%
2
1.2%
1
0.6%
6
1.5%
5
0.8%
Q2A Ltd
Page:16
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q8. How often visit clothing/footwear store by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
-
-
-
-
-
-
Missing
No reply
1
0.1%
1
0.4%
1
0.2%
-
Q8. How often visit
clothing/footw ear
store
0
32
0.6% 20.0%
1
19
14
27
27
0.6% 18.0% 11.8% 13.8% 14.2%
4
0.4%
-
-
1
0.4%
-
-
-
5 tim es a w eek
9
0.9%
-
-
1
0.6%
-
7
5.9%
4 tim es a w eek
15
1.5%
0
0.6%
5
3.4%
1
0.4%
1
1.1%
3 tim es a w eek
36
3.5%
-
4
2.6%
-
5
5.0%
Tw ice a w eek
62
6.1%
1
1.3%
9
5.7%
6
3.7%
Everyday
120
11.8%
6 tim es a w eek
33
8.2%
87
14.3%
4
1.9%
1
0.2%
4
0.6%
-
1
0.6%
1
0.2%
8
1.3%
6
5.2%
1
0.6%
-
7
1.6%
9
1.4%
5
4.4%
7
14
3.6%
7.4%
4
1.0%
32
5.2%
7
12
14
13
6.7% 10.0%
7.5%
6.6%
16
4.0%
46
7.6%
Once a w eek
13
35
46
31
28
43
52
249
24.4% 16.5% 21.7% 27.0% 29.8% 23.2% 22.6% 27.2%
94
155
23.0% 25.4%
Once every tw o
w eeks
11
30
24
12
14
17
24
134
8.8% 12.6%
13.2% 14.8% 19.0% 14.3% 11.8% 11.8%
66
16.2%
68
11.1%
Once a m onth
19
18
33
11
12
33
26
152
9.6% 17.2% 13.6%
15.0% 25.0% 11.3% 19.4% 10.7%
70
17.3%
82
13.5%
Less often than
once a m onth
Don't vist
Q2A Ltd
30
25
53
18
21
49
31
108
118
227
22.3% 39.6% 15.8% 31.0% 16.8% 17.1% 25.8% 16.0% 26.6% 19.4%
7
0.7%
1
1.7%
1
0.5%
4
2.3%
-
1
1.0%
-
-
6
1.5%
1
0.2%
Page:17
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q9. Where shop - Christmas/Occasion by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
-
1
0.6%
-
-
-
-
1
0.2%
-
1
0.8%
-
-
-
-
14
3.5%
-
2
1.1%
-
7
1.7%
3
0.5%
10
2.5%
10
1.6%
39
20.1%
33
8.0%
41
6.7%
22
5.4%
5
0.8%
Q9. Where shop Christm as/Occasion
Cam bridge
1
0.1%
-
Crom er
14
1.4%
-
Dereham
12
1.2%
-
-
-
-
Don't buy
10
1.0%
2
2.2%
3
1.6%
3
1.6%
2
1.8%
-
-
1
0.6%
8
20
2.0% 11.1%
1
0.8%
1
0.4%
-
4
3.7%
5
2.7%
-
31
18.3%
-
-
2
1.2%
-
1
0.9%
2
1.5%
-
2
1.1%
Fakenham
13
8.2%
10
8.2%
12
2.0%
Great Yarm outh
74
7.3%
0
0.6%
1
0.5%
Holt
27
2.6%
2
3.0%
20
12.4%
Hoveton
1
0.1%
-
-
1
0.4%
-
-
-
-
1
0.2%
-
Hunstanton
3
0.3%
-
-
-
3
2.7%
-
-
-
-
3
0.5%
Internet
1
0.1%
1
1.3%
-
-
-
-
-
-
1
0.2%
-
It varies
8
0.7%
2
2.3%
4
2.4%
-
-
-
1
0.4%
1
0.6%
6
1.4%
2
0.3%
17
119
11.7% 22.7%
3
1.9%
-
3
1.3%
-
20
5.0%
99
16.2%
1
1.3%
1
0.8%
1
0.6%
1
0.6%
-
3
0.8%
5
0.8%
Kings Lynn
London
Q2A Ltd
8
0.8%
72
24
69.4% 19.5%
2
1.8%
2
1.3%
Page:18
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q9. Where shop - Christmas/Occasion by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
-
-
1
0.8%
-
-
-
-
1
0.3%
-
0
0.6%
1
0.6%
3
1.5%
-
2
1.4%
7
3.4%
-
4
1.0%
8
1.4%
-
-
1
0.5%
-
-
-
1
0.1%
-
-
1
0.4%
-
Low estoft
1
0.1%
Mail Order
12
1.2%
Norfolk, ACG
1
0.1%
-
-
North Walsham
16
1.5%
-
5
3.0%
Norw ich
10
5.8%
15
3.6%
1
0.1%
39
100
112
23
76
166
145
251
410
661
65.0% 50.9% 62.8% 65.4% 21.7% 62.5% 86.7% 75.2% 61.7% 67.2%
Peterborough
1
0.1%
-
-
-
1
0.9%
-
-
-
-
1
0.2%
Reading
0
0.0%
0
0.5%
-
-
-
-
-
-
0
0.1%
-
Sheringham
6
0.6%
0
0.5%
6
3.6%
-
-
-
-
-
6
1.5%
-
Spixw orth
2
0.2%
-
-
-
-
-
2
1.2%
-
-
2
0.4%
Stalham
8
0.8%
1
1.3%
1
0.5%
4
2.1%
-
-
-
2
1.2%
5
1.3%
2
0.4%
Wells Next The Sea
2
0.2%
1
1.9%
-
-
1
0.9%
-
-
-
1
0.4%
1
0.2%
Wroxham
9
0.9%
-
1
0.8%
3
1.7%
-
2
1.4%
1
0.7%
2
1.2%
4
1.0%
5
0.9%
Q2A Ltd
Page:19
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q10. Main reason why visited this centre by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Q10. Main reason
w hy visited this
centre
Close to hom e
9
61
43
41
32
46
58
114
177
291
28.6% 12.4% 38.3% 25.3% 39.7% 26.1% 23.8% 30.3% 28.0% 29.0%
Close to w ork
53
5.2%
1
1.2%
6
3.8%
1
12
15
0.6% 11.6% 12.4%
8
10
4.2%
5.0%
8
1.9%
45
7.3%
Easy to get to by bus
13
1.3%
-
-
2
1.3%
-
5
4.3%
1
0.5%
5
2.4%
2
0.6%
11
1.8%
Easy to get to by
train
3
0.2%
0
0.6%
1
0.5%
-
-
-
1
0.7%
-
1
0.3%
1
0.2%
Easy to get to by car
23
2.3%
1
0.7%
3
1.8%
8
4.4%
-
2
1.4%
5
2.5%
6
2.9%
11
2.7%
12
2.0%
Pedestrianised
streets
2
0.2%
1
0.7%
-
1
0.4%
-
-
-
1
0.6%
1
0.3%
1
0.2%
Easy to find parking
11
1.1%
3
4.1%
1
0.5%
8
4.5%
-
-
-
-
Easy to park near
shops
17
1.7%
-
-
-
2
2.2%
5
4.2%
8
4.3%
1
0.6%
-
17
2.8%
Free/cheap parking
1
0.1%
-
-
-
-
-
1
0.4%
-
-
1
0.1%
High quality shops
85
8.4%
2
2.3%
9
20
5.8% 11.7%
Nice shopping
environm ent
Choice of
clothing/fashion
shops
Q2A Ltd
11
2.8%
-
9
13
19
14
8.3% 11.1%
9.7%
7.0%
31
7.6%
54
8.9%
11
21
23
16
19
14
23
127
7.4% 12.0%
12.4% 14.2% 13.3% 13.4% 15.0% 15.4%
55
13.5%
72
11.8%
20
4.9%
20
3.2%
9
40
3.9% 12.4%
7
4.2%
4
2.2%
-
4
11
3.2%
5.9%
4
2.3%
Page:20
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q10. Main reason why visited this centre by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
6
11
10
7.9%
6.9%
5.7%
3
2.6%
1
15
17
1.0%
7.9%
8.9%
27
6.6%
36
5.9%
Choice of larger
chain stores
63
6.2%
Choice of
departm ent stores
145
14.3%
Choice of
value/discount
stores
10
1.0%
2
2.5%
1
0.5%
1
0.6%
2
1.7%
-
-
4
2.3%
4
0.9%
6
1.0%
Choice of specialist
shops
26
2.6%
5
6.6%
2
1.0%
3
1.6%
1
0.9%
3
2.8%
5
2.4%
8
4.0%
9
2.3%
17
2.8%
Choice of
street/covered
m arkets
1
0.1%
-
-
1
0.6%
-
-
-
-
1
0.2%
-
Covered shopping
centres
3
0.3%
-
-
1
0.4%
1
0.9%
1
1.0%
-
-
1
0.2%
2
0.4%
Choice of places to
eat/drink
1
0.1%
-
-
-
1
0.7%
-
-
-
-
1
0.1%
Safe/secure centre
1
0.1%
1
1.3%
-
-
-
-
-
-
1
0.2%
-
Don't know
10
1.0%
4
4.7%
-
5
3.1%
-
-
-
1
0.6%
9
2.2%
1
0.2%
2
1.8%
1
0.5%
6
2.9%
6
3.0%
40
9.9%
14
2.3%
Nothing in particular
12
11
18
54
6.7% 10.5%
5.3% 15.2%
44
101
10.9% 16.5%
Don't visit
7
0.6%
2
2.2%
3
1.6%
2
1.3%
-
-
-
-
7
1.6%
-
To visit/m eet
fam ily/friends
15
1.4%
1
1.8%
5
3.2%
-
1
0.9%
1
1.0%
5
2.6%
1
0.6%
6
1.6%
8
1.3%
-
-
-
-
1
0.8%
-
-
-
1
0.2%
John Lew is store
Q2A Ltd
6
18
20
14
16
40
31
7.8% 11.4% 11.9% 13.7% 12.9% 20.6% 16.3%
1
0.1%
Page:21
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q10. Main reason why visited this centre by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
More seating areas
0
0.0%
0
0.6%
-
-
-
-
-
-
0
0.1%
Convenience / habit
14
1.4%
0
0.5%
1
0.6%
1
0.6%
-
2
1.9%
8
4.1%
1
0.6%
2
0.6%
11
1.9%
Park and Ride
2
0.2%
0
0.5%
-
-
-
-
-
1
0.6%
0
0.1%
1
0.2%
Q2A Ltd
-
Page:22
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q11. Where last bought furniture/carpets by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
-
-
-
-
-
-
1
0.1%
-
-
-
-
15
3.8%
-
Q11. Where last
bought
furniture/carpets
1
0.7%
Cam bridge
1
0.1%
Crom er, local store
15
1.5%
1
15
0.7%
9.3%
-
-
Dereham , local store
17
1.6%
5
6.3%
-
-
-
10
8.2%
2
1.0%
-
5
12
1.2%
1.9%
Don't buy
18
1.8%
3
4.5%
-
3
1.6%
-
4
3.2%
5
2.6%
3
1.8%
6
12
1.5%
2.0%
7
6.6%
4
30
34
74
74
2.9% 15.6% 17.4% 18.2% 12.1%
Don't know / can't
rem em ber
12
23
40
148
14.5% 15.3% 14.3% 23.1%
East Dereham ,
Bennetts,
Brecklands Retail
Park
9
0.9%
-
-
-
1
0.8%
8
7.0%
-
-
-
9
1.5%
East Dereham , CMC
0
0.0%
0
0.5%
-
-
-
-
-
-
0
0.1%
-
East Dereham ,
Hom ebase,
Brecklands Retail
Park
4
0.4%
-
-
-
-
2
1.8%
1
0.7%
-
-
4
0.6%
24
10
51
6.1%
5.1% 32.1%
2
1.0%
6
5.3%
4
3.2%
4
2.0%
2
36
16
1.2%
8.8%
2.6%
13
17
1.6% 16.6%
-
-
1
0.5%
2
1.1%
-
Fakenham , Aldis &
Betty
Fakenham , local
store
Q2A Ltd
1
0.8%
14
3.4%
3
0.4%
Page:23
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q11. Where last bought furniture/carpets by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Great Yarm outh,
Allied Carpets,
Gapton Hall Retail
Park
33
3.2%
1
0.7%
-
15
8.9%
-
1
0.5%
-
Great Yarm outh,
Carpetright, Gapton
Hall Retail Park
14
1.3%
-
-
6
3.2%
-
-
-
8
4.2%
6
1.4%
8
1.3%
Great Yarm outh,
Com et
1
0.1%
-
-
1
0.4%
-
-
-
-
1
0.2%
-
Great Yarm outh,
Econom y Carpets
8
0.8%
-
-
1
0.8%
-
-
1
0.6%
6
3.0%
1
0.3%
7
1.1%
Great Yarm outh,
Focus, Gapton Hall
Retail Park
1
0.1%
-
-
-
-
-
-
1
0.6%
-
1
0.2%
Great Yarm outh,
Harveys, Gapton Hall
Retail Park
4
0.4%
-
-
-
-
-
-
4
2.3%
-
4
0.7%
Great Yarm outh,
local store
24
2.3%
-
-
7
4.0%
-
2
1.4%
-
15
7.8%
Great Yarm outh, MFI,
Gapton Hall Retail
Park
3
0.3%
-
-
2
1.0%
-
-
-
1
0.6%
Holt, Local Store
11
1.0%
-
-
-
-
-
-
11
2.6%
-
Hovetgon, Local
stores
1
0.1%
-
-
1
0.4%
-
-
-
-
1
0.2%
-
Hunstanton, local
stores
1
0.1%
-
-
-
1
0.6%
-
-
-
-
1
0.1%
Internet
1
0.1%
-
-
-
-
-
-
1
0.6%
-
1
0.2%
Q2A Ltd
11
6.6%
16
16
17
8.4%
3.9%
2.8%
7
17
1.7%
2.7%
2
0.4%
1
0.2%
Page:24
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q11. Where last bought furniture/carpets by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
-
-
-
1
0.7%
-
-
-
-
1
1.5%
2
1.1%
-
15
14.1%
2
1.5%
1
0.7%
2
1.3%
3
20
0.7%
3.3%
-
-
-
1
1.0%
-
-
-
1
0.1%
Kings Lynn, AHF,
Hardw ick Retail Park
1
0.1%
Kings Lynn, Allied
Carpets, Cam pbells
Meadow Retail Park
23
2.3%
Kings Lynn, B & Q
1
0.1%
Kings Lynn,
Carpetright,
Hardw ick Retail Park
27
2.7%
3
4.5%
2
1.3%
-
11
10.4%
9
7.4%
-
2
1.1%
5
22
1.3%
3.6%
Kings Lynn, DFS,
Pierpoint Retail Park
38
3.7%
1
1.2%
1
0.6%
-
24
23.2%
5
4.4%
1
0.6%
5
2.5%
2
36
0.5%
5.9%
Kings Lynn, Harveys,
Cam pbells Meadow
Retail Park
2
0.2%
0
0.6%
-
-
1
1.1%
1
0.5%
-
-
0
0.1%
2
0.3%
Kings Lynn,
Hom ebase, Pierpoint
Retail Park
1
0.1%
-
-
-
1
0.9%
-
-
-
-
1
0.2%
Kings Lynn, local
store
7
0.7%
2
2.3%
1
0.5%
-
2
2.3%
2
1.4%
-
-
3
0.6%
4
0.7%
Kings Lynn, MFI,
Hardw ick Retail Park
14
1.4%
-
-
-
13
12.9%
1
0.8%
-
-
-
Lakeside, Ikea
1
0.1%
1
0.7%
-
-
1
0.6%
-
-
-
1
0.1%
1
0.1%
Litcham , local store
1
0.1%
-
-
-
-
1
0.5%
-
-
-
1
0.1%
London
2
0.2%
-
-
-
1
0.9%
1
1.0%
-
-
-
2
0.3%
Q2A Ltd
-
1
0.2%
14
2.4%
Page:25
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q11. Where last bought furniture/carpets by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Low estoft, AHF,
North Quay Retail
Park
1
0.1%
-
-
-
-
-
-
1
0.6%
-
1
0.2%
Low estoft,
Carpetright, North
Quay Retail Park
6
0.6%
-
-
-
-
-
5
2.4%
1
0.6%
-
6
0.9%
Low estoft, Com et,
North Quay Retail
Park
1
0.1%
-
1
0.5%
-
-
-
-
-
1
0.2%
-
Mail Order
14
1.4%
0
0.6%
2
1.3%
6
3.2%
2
2.2%
3
2.3%
-
1
0.6%
8
2.0%
6
1.0%
Mundesley, Local
store
1
0.1%
-
1
0.8%
-
-
-
-
-
1
0.3%
-
North Walsham , local
store
15
1.5%
-
1
14
0.6%
8.0%
-
-
-
-
15
3.6%
-
Norw ich, Aldiss &
Betty Norw ich, Hall
Road
25
2.5%
1
1.3%
3
2.1%
8
4.9%
1
0.6%
3
2.3%
1
0.4%
8
13
13
4.4%
3.1%
2.1%
Norw ich, Allied
Carpets, Sw eet Briar
Retail Park
40
3.9%
-
8
4.8%
7
4.3%
-
3
14
2.3%
7.3%
8
15
24
4.0%
3.7%
4.0%
Norw ich, B&Q
1
0.1%
-
-
-
-
1
0.5%
-
-
-
1
0.1%
Norw ich, Bennetts,
Hall Road Retail Park
5
0.5%
1
0.7%
2
1.0%
1
0.6%
-
1
0.5%
-
1
0.6%
3
0.8%
2
0.3%
Norw ich,
Carpetright,
Sprow ston Retail
Park
86
8.4%
Q2A Ltd
-
21
13
13.5%
7.8%
2
12
32
2.2%
9.8% 16.7%
5
35
51
2.5%
8.6%
8.3%
Page:26
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q11. Where last bought furniture/carpets by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Norw ich,
Carpetright, Sw eet
Briar Retail Park
8
0.7%
-
2
1.5%
1
0.6%
-
-
2
1.1%
2
1.1%
3
0.8%
4
0.7%
Norw ich, CMC,
Whiffler Road
4
0.4%
-
1
0.6%
1
0.6%
-
2
1.3%
1
0.4%
-
2
0.5%
2
0.4%
Norw ich, DFS,
Sprow ston Retail
Park
65
6.4%
0
0.6%
6
3.9%
9
5.0%
3
14
25
3.3% 11.6% 13.3%
Norw ich, Furniture
Village, Sprow ston
Retail Park
42
4.1%
-
5
3.1%
6
3.7%
4
3.4%
5
10
12
11
30
4.1%
5.4%
6.0%
2.8%
5.0%
Norw ich, Harris
Carpets, Roundtree
Way
7
0.7%
-
3
1.6%
-
-
1
0.5%
4
1.9%
-
3
0.6%
4
0.7%
Norw ich, Harveys,
Sprow ston Retail
Park
7
0.7%
-
1
0.5%
1
0.6%
-
1
0.5%
3
1.3%
2
1.1%
2
0.4%
5
0.9%
Norw ich, Hellesdon
Leather, Fifers Lane
20
2.0%
-
3
1.6%
-
2
1.5%
5
3.9%
3
1.8%
8
4.2%
3
18
0.6%
2.9%
Norw ich, Hom ebase,
Hall Road Retail Park
1
0.1%
-
-
1
0.4%
-
-
-
-
1
0.2%
-
Norw ich, John Lew is
15
1.5%
2
2.6%
5
3.2%
2
0.9%
1
0.9%
1
0.5%
4
1.9%
1
0.6%
9
2.1%
6
1.0%
Norw ich, Klaussner,
Sprow ston Retail
Park
2
0.2%
-
-
-
1
0.7%
-
1
0.5%
-
-
2
0.3%
Norw ich, Land of
Leather, Sprow ston
Retail Park
25
2.4%
-
1
10
0.5%
6.1%
1
1.3%
2
1.5%
1
0.4%
9
11
13
4.9%
2.8%
2.2%
Q2A Ltd
7
15
50
3.5%
3.8%
8.1%
Page:27
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q11. Where last bought furniture/carpets by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
4
16
4.8%
9.9%
6
3.5%
1
0.9%
3
2.4%
9
12
25
24
4.7%
6.0%
6.2%
4.0%
4
0.4%
0
0.5%
1
0.5%
-
-
2
1.5%
-
1
0.6%
1
0.3%
3
0.5%
Norw ich, Miller Bros,
Sprow ston Retail
Park
1
0.1%
-
-
-
-
-
1
0.6%
-
-
1
0.2%
Norw ich, Norw ich
Suite & Beds, Barker
Street
18
1.8%
-
5
3.1%
-
2
2.3%
3
2.4%
3
1.6%
5
2.4%
5
13
1.2%
2.1%
Norw ich, Wickes
1
0.1%
-
-
-
-
1
0.5%
-
-
-
Norw ich, World of
Leather, Barker
Street
38
3.7%
-
6
3.6%
1
0.6%
0
0.4%
2
23
1.9% 12.0%
6
2.9%
7
31
1.6%
5.1%
Portsm outh, Courts
2
0.2%
-
1
0.5%
-
-
-
1
0.5%
-
1
0.2%
1
0.2%
Sheringham , Local
store
1
0.1%
-
1
0.8%
-
-
-
-
-
1
0.3%
-
Spixw orth, Local
stores
1
0.1%
-
-
-
-
-
1
0.4%
-
-
1
0.1%
Stalham , local stores
5
0.5%
-
-
5
3.1%
-
-
-
-
5
1.3%
-
Taverham , Local
stores
1
0.1%
-
-
-
-
-
1
0.4%
-
-
1
0.1%
Wallingham , local
store
2
0.2%
-
-
-
-
2
1.4%
-
-
-
2
0.3%
Watton, Local store
2
0.2%
-
-
-
-
2
1.4%
-
-
-
2
0.3%
Norw ich, local store
50
4.9%
Norw ich, MFI
Q2A Ltd
1
0.1%
Page:28
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q11. Where last bought furniture/carpets by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Wells, Local Stores
1
0.1%
1
0.7%
-
-
-
-
-
-
1
0.1%
-
Wroxham , Roys
4
0.4%
-
-
3
1.9%
-
-
-
1
0.6%
3
0.8%
1
0.2%
Q2A Ltd
Page:29
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q12. Where last bought large electrical goods by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
2
0.9%
-
-
-
-
-
2
0.4%
-
-
-
-
28
7.0%
-
2
1.1%
-
1
0.3%
15
2.4%
5
2.6%
1
0.6%
Q12. Where last
bought large
electrical goods
-
Aylsham , Local
stores
2
0.1%
Crom er, local stores
28
2.8%
1
27
1.3% 17.2%
-
-
Dereham , local store
16
1.6%
1
1.5%
-
-
-
Don't buy
10
1.0%
1
1.1%
1
0.8%
2
1.2%
-
-
4
1.0%
6
1.0%
2
2.2%
3
29
22
54
2.3% 15.3% 11.5% 13.4%
56
9.3%
Don't know / can't
rem em ber
14
14
27
111
8.7% 15.5%
10.9% 18.3%
2
2.5%
-
1
0.6%
-
1
0.1%
-
-
-
-
Fakenham , Aldis &
Betty
3
0.3%
3
4.1%
-
-
Fakenham , Focus
1
0.1%
-
-
East Dereham ,
Bennetts,
Brecklands Retail
Park
23
2.2%
East Dereham ,
Hom ebase,
Brecklands Retail
Park
Fakenham , local
store
Great Yarm outh,
Argos
Q2A Ltd
28
39
3.9% 37.4%
4
0.4%
-
13
10.4%
18
14.5%
1
0.5%
1
0.6%
3
0.7%
20
3.2%
-
-
1
0.6%
-
1
0.2%
-
-
-
-
3
0.8%
-
-
-
-
-
1
0.6%
-
1
0.2%
3
2.1%
-
-
5
4.2%
2
1.3%
-
-
2
0.9%
-
-
-
2
1.1%
32
7.8%
8
1.2%
2
0.4%
2
0.4%
Page:30
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q12. Where last bought large electrical goods by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Great Yarm outh,
Asda
4
0.4%
-
-
4
2.3%
-
-
-
-
4
1.0%
-
Great Yarm outh,
B&Q
2
0.2%
-
-
-
-
1
0.5%
1
0.6%
-
-
2
0.3%
Great Yarm outh,
Com et
30
3.0%
-
-
4
2.5%
-
-
-
26
13.6%
4
1.1%
26
4.3%
Great Yarm outh,
Currys, Gapton Hall
Retail Park
37
3.6%
-
-
14
7.9%
-
-
-
23
14
12.0%
3.3%
23
3.8%
Great Yarm outh,
Focus, Gapton Hall
Retail Park
1
0.1%
-
-
-
-
-
-
1
0.6%
-
1
0.2%
Great Yarm outh,
Hom ebase
1
0.1%
-
-
1
0.6%
-
-
-
-
1
0.2%
-
Great Yarm outh,
local store
20
2.0%
-
-
9
5.0%
-
-
-
11
6.0%
Great Yarm outh, MFI,
Gapton Hall Retail
Park
1
0.1%
-
-
-
-
-
-
1
0.6%
Holt, local stores
14
1.4%
1
13
2.0%
7.9%
-
-
-
-
-
14
3.5%
-
Hoveton, Local
Stores
1
0.1%
-
-
1
0.4%
-
-
-
-
1
0.2%
-
Internet
5
0.5%
2
2.2%
-
-
-
1
0.5%
1
0.6%
1
0.6%
2
0.4%
3
0.5%
Kings Lynn, B & Q
3
0.3%
-
-
-
3
2.6%
1
0.5%
-
-
-
3
0.5%
Kings Lynn,
Carpetright,
Hardw ick Retail Park
1
0.1%
-
-
-
1
1.1%
-
-
-
-
1
0.2%
Q2A Ltd
9
2.1%
-
11
1.9%
1
0.2%
Page:31
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q12. Where last bought large electrical goods by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Kings Lynn, Com et,
Pierpoint Retail Park
57
5.6%
2
2.2%
1
0.6%
-
42
11
40.0%
8.8%
-
2
1.1%
3
0.7%
55
9.0%
Kings Lynn, Currys,
Hardw ick Retail Park
26
2.6%
2
2.1%
-
-
15
14.7%
6
4.6%
-
4
1.9%
2
0.4%
25
4.0%
Kings Lynn, Focus,
Hardw ick Retail Park
6
0.6%
-
-
-
3
2.7%
1
0.5%
-
2
1.3%
-
6
1.0%
Kings Lynn, Harveys,
Cam pbells Meadow
Retail Park
2
0.2%
-
1
0.6%
-
1
0.6%
-
-
-
1
0.3%
1
0.1%
Kings Lynn, local
store
8
0.8%
2
2.3%
-
-
5
4.5%
2
1.5%
-
-
2
0.4%
6
1.1%
Kings Lynn, PC
World, Cam pbells
Meadow Retail Park
8
0.8%
1
0.7%
1
0.5%
-
6
5.8%
1
0.5%
-
-
1
0.3%
7
1.1%
Kings Lynn,
Pow erhouse,
Pierpoint Retail Park
17
1.7%
-
-
-
14
13.1%
4
2.9%
-
-
-
Leam ington Spa
0
0.0%
0
0.5%
-
-
-
-
-
-
0
0.1%
-
London
2
0.1%
-
-
-
1
0.9%
1
0.5%
-
-
-
2
0.2%
Low estoft, Com et,
North Quay Retail
Park
3
0.3%
-
-
-
-
2
1.8%
1
0.4%
-
-
3
0.5%
Low estoft, Currys,
North Quay Retail
Park
3
0.3%
-
-
-
-
2
1.8%
1
0.4%
-
-
3
0.5%
Mail Order
17
1.7%
-
4
2.7%
4
2.5%
4
3.4%
4
3.1%
-
1
0.6%
9
2.1%
8
1.4%
Q2A Ltd
17
2.8%
Page:32
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q12. Where last bought large electrical goods by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
North Walsham , local
store
21
2.0%
-
3
18
1.6% 10.6%
-
-
-
-
21
5.1%
-
Norw ich, Aldiss &
Betty Norw ich, Hall
Road
3
0.3%
-
-
2
1.4%
1
0.9%
-
-
-
2
0.6%
1
0.2%
Norw ich, Asda
1
0.1%
-
1
0.6%
-
-
-
-
-
1
0.3%
-
Norw ich, B&Q
4
0.4%
-
-
1
0.4%
-
-
1
0.6%
2
1.1%
1
0.2%
3
0.6%
Norw ich, Bennetts,
Hall Road Retail Park
18
1.8%
-
7
4.5%
3
1.9%
-
1
0.5%
7
3.5%
-
11
2.6%
7
1.2%
Norw ich,
Carpetright,
Sprow ston Retail
Park
2
0.2%
-
-
-
-
-
-
2
1.2%
-
2
0.4%
Norw ich, CMC,
Whiffler Road
5
0.5%
-
2
1.0%
-
-
1
0.5%
2
1.1%
1
0.6%
2
0.4%
4
0.6%
Norw ich, Com et
150
14.8%
Norw ich, Currys,
Sw eet Briar Retail
Park
86
8.5%
Norw ich, Godfrey's
3
24
19
4.1% 15.3% 11.0%
1
15
62
26
46
104
0.7% 12.8% 32.1% 13.6% 11.4% 17.0%
5
6.9%
9
12
5.7%
6.7%
-
9
0.9%
-
3
2.1%
-
-
3
2.7%
1
0.6%
1
0.6%
3
0.8%
6
0.9%
Norw ich, Hom ebase,
Sprow ston Retail
Park
12
1.1%
-
-
2
1.1%
-
-
5
2.5%
5
2.5%
2
0.5%
10
1.6%
Norw ich, Hovells,
Barker Street
3
0.3%
-
-
-
-
1
0.5%
2
1.1%
-
-
Q2A Ltd
10
40
11
26
7.9% 20.9%
5.7%
6.3%
61
9.9%
3
0.5%
Page:33
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q12. Where last bought large electrical goods by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Norw ich, Hughes
Electrical, Mile Cross
Lane
28
2.8%
3
3.5%
Norw ich, John Lew is
32
3.1%
Norw ich, local
stores
29
2.8%
Norw ich, Magnet
-
1
0.6%
6
5.3%
2
0.9%
9
10
4.6%
2.6%
18
2.9%
3
13
3.6%
8.1%
5
2.9%
1
0.9%
-
5
2.4%
6
21
3.0%
5.0%
11
1.8%
1
1.0%
9
5.6%
7
3.8%
2
1.6%
-
5
2.6%
6
16
2.9%
4.0%
12
2.0%
4
0.4%
-
-
4
2.6%
-
-
-
-
4
1.1%
-
Norw ich, MFI
4
0.4%
-
-
4
2.2%
-
-
-
-
4
0.9%
-
Norw ich, Miller Bros,
Sprow ston Retail
Park
55
5.4%
-
3
16
1.6%
9.1%
3
3.3%
6
13
14
18
4.8%
6.9%
7.2%
4.5%
Norw ich, PC World,
Sw eet Briar Retail
Park
8
0.8%
-
5
3.4%
-
-
2
1.8%
1
0.4%
-
5
1.3%
3
0.5%
Norw ich,
Porcelanosa
6
0.6%
-
3
1.6%
-
-
1
0.5%
1
0.7%
1
0.6%
3
0.6%
3
0.5%
Norw ich,
Pow erhouse, Sw eet
Briar Retail Park
9
0.8%
-
1
0.5%
3
1.7%
-
2
1.9%
-
2
1.3%
4
0.9%
5
0.8%
Peterborough, Local
Stores
1
0.1%
-
-
-
1
0.6%
-
-
-
-
1
0.1%
Portsm outh,
Littlew oods
1
0.1%
-
1
0.5%
-
-
-
-
-
1
0.2%
-
Sheringham , Local
store
1
0.1%
-
1
0.8%
-
-
-
-
-
1
0.3%
-
Stalham Radio
7
0.7%
-
-
4
2.3%
-
2
1.4%
-
1
0.6%
4
1.0%
3
0.5%
Q2A Ltd
8
4.8%
36
6.0%
Page:34
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q12. Where last bought large electrical goods by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Sw affham , local
store
1
0.1%
-
-
-
-
1
0.5%
-
-
-
1
0.1%
Taverham , Local
Stores
1
0.1%
-
-
-
-
-
1
0.4%
-
-
1
0.1%
Wells, local store
2
0.2%
2
2.8%
-
-
-
-
-
-
2
0.5%
-
Wroxham , Roys
7
0.7%
-
-
5
2.7%
-
-
-
2
1.2%
5
1.1%
2
0.4%
Q2A Ltd
Page:35
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q13. Where last bought small electrical goods by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Q13. Where last
bought sm all
electrical goods
Aylsham , local
stores
2
0.1%
-
2
0.9%
-
-
-
-
-
2
0.4%
-
Coventry
0
0.0%
0
0.5%
-
-
-
-
-
-
0
0.1%
-
Crom er, local stores
30
3.0%
-
4
2.2%
-
-
-
-
30
7.4%
-
Dereham , local store
24
2.3%
2
2.2%
-
-
-
4
2.1%
-
2
22
0.4%
3.6%
Don't buy
7
0.7%
1
1.8%
2
1.3%
3
1.6%
-
-
-
1
0.6%
6
1.5%
2
2.2%
3
22
21
53
48
2.3% 11.7% 10.8% 13.0%
7.9%
Don't know /can't
rem em ber
26
16.5%
12
15
27
101
9.2% 15.6%
10.0% 15.5%
18
15.1%
2
2.5%
-
1
0.6%
-
18
14.5%
1
0.1%
-
-
-
-
Fakenham , Aldis &
Betty
3
0.3%
3
3.9%
-
-
Fakenham , Focus
2
0.2%
2
2.8%
3
2.1%
East Dereham ,
Bennetts,
Brecklands Retail
Park
23
2.2%
East Dereham ,
Hom ebase,
Brecklands Retail
Park
Fakenham , local
store
Q2A Ltd
26
40
4.0% 34.5%
1
0.2%
2
1.2%
-
3
20
0.7%
3.3%
1
0.5%
-
-
-
1
0.1%
-
-
-
-
3
0.7%
-
-
-
-
-
-
2
0.5%
-
-
1
0.9%
6
5.2%
4
2.0%
-
30
11
7.3%
1.8%
Page:36
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q13. Where last bought small electrical goods by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Great Yarm outh,
Asda
6
0.6%
-
-
4
2.3%
-
-
-
2
1.3%
4
1.0%
2
0.4%
Great Yarm outh,
B&Q
2
0.2%
-
-
-
-
-
1
0.6%
1
0.6%
-
2
0.4%
Great Yarm outh,
Com et
18
1.8%
-
-
1
0.8%
-
1
0.5%
-
16
8.3%
Great Yarm outh,
Currys, Gapton Hall
Retail Park
40
3.9%
-
-
16
9.1%
-
-
-
24
16
24
12.6%
3.8%
4.0%
Great Yarm outh,
Focus, Gapton Hall
Retail Park
4
0.4%
-
-
-
-
-
-
4
2.3%
-
4
0.7%
Great Yarm outh,
Hom ebase
1
0.1%
-
-
1
0.6%
-
-
-
-
1
0.2%
-
Great Yarm outh,
local store
21
2.1%
-
-
11
6.4%
-
-
-
Great Yarm outh,
Pow erhouse
1
0.1%
-
-
1
0.4%
-
-
-
-
1
0.2%
-
High Wycom be
0
0.0%
0
0.5%
-
-
-
-
-
-
0
0.1%
-
Holt, local stores
13
1.3%
0
12
0.5%
7.4%
-
-
-
-
1
12
0.6%
3.0%
1
0.2%
Hoveton, Local
stores
1
0.1%
-
-
1
0.4%
-
-
-
-
1
0.2%
-
Internet
5
0.5%
2
2.2%
-
-
-
2
1.9%
1
0.6%
-
2
0.4%
4
0.6%
Kings Lynn, B & Q
3
0.3%
-
-
-
3
2.7%
-
-
-
-
3
0.5%
Q2A Ltd
1
17
0.3%
2.7%
10
11
10
5.3%
2.7%
1.7%
Page:37
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q13. Where last bought small electrical goods by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
-
-
-
1
1.1%
-
-
2
1.3%
-
4
0.6%
Kings Lynn,
Carpetright,
Hardw ick Retail Park
4
0.4%
Kings Lynn, Com et,
Pierpoint Retail Park
51
5.0%
1
1.8%
3
1.8%
-
38
36.2%
5
4.3%
-
3
1.8%
4
46
1.0%
7.6%
Kings Lynn, Currys,
Hardw ick Retail Park
39
3.9%
5
6.1%
1
0.6%
-
23
21.8%
7
6.0%
-
4
1.9%
6
34
1.4%
5.5%
Kings Lynn, Focus,
Hardw ick Retail Park
2
0.2%
-
-
-
1
0.9%
1
0.5%
-
-
-
2
0.3%
Kings Lynn,
Hom ebase, Pierpoint
Retail Park
3
0.3%
-
-
-
3
2.5%
-
-
-
-
3
0.4%
Kings Lynn, local
store
9
0.9%
1
1.7%
-
-
5
5.0%
3
2.3%
-
-
1
0.3%
8
1.3%
Kings Lynn, MFI,
Hardw ick Retail Park
1
0.1%
-
-
-
1
0.7%
-
-
-
-
1
0.1%
Kings Lynn, PC
World, Cam pbells
Meadow Retail Park
6
0.6%
-
-
-
3
2.8%
3
2.3%
-
-
-
6
0.9%
Kings Lynn,
Pow erhouse,
Pierpoint Retail Park
14
1.4%
-
-
-
11
10.3%
3
2.6%
-
-
-
14
2.3%
London
2
0.1%
-
-
-
1
0.9%
1
0.5%
-
-
-
2
0.2%
Low estoft, Com et,
North Quay Retail
Park
4
0.4%
-
-
-
1
0.7%
2
1.8%
1
0.4%
-
-
4
0.6%
Low estoft, Currys,
North Quay Retail
Park
2
0.2%
-
-
-
-
2
1.3%
-
-
-
2
0.3%
Q2A Ltd
Page:38
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q13. Where last bought small electrical goods by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Mail Order
22
2.1%
1
0.7%
4
2.7%
North Walsham , local
store
26
2.5%
-
Norw ich, Aldiss &
Betty Norw ich, Hall
Road
3
0.3%
Norw ich, B&Q
4
4.0%
2
1.8%
5
2.6%
1
0.6%
1
24
0.8% 14.3%
-
-
-
-
26
6.3%
-
-
2
1.4%
1
0.9%
-
-
-
2
0.6%
1
0.2%
5
0.5%
-
-
1
0.4%
-
2
1.3%
3
1.3%
-
1
0.2%
4
0.7%
Norw ich, Bennetts,
Hall Road Retail Park
15
1.5%
-
3
2.1%
2
1.2%
-
1
0.5%
8
4.1%
1
0.6%
5
10
1.3%
1.6%
Norw ich, CMC,
Whiffler Road
4
0.4%
-
1
0.6%
-
-
2
1.5%
-
1
0.6%
1
0.3%
Norw ich, Com et
114
11.2%
3
33
16
3.4% 20.6%
9.1%
-
Norw ich, Currys,
Sw eet Briar Retail
Park
93
9.1%
5
18
13
6.5% 11.3%
7.4%
1
0.7%
6
38
13
36
57
4.6% 19.8%
6.5%
8.8%
9.3%
Norw ich, DFS,
Sprow ston Retail
Park
1
0.1%
-
-
-
-
1
0.8%
-
-
-
Norw ich, Godfrey's
11
1.1%
-
2
1.0%
-
-
1
0.5%
9
4.7%
-
2
10
0.4%
1.6%
Norw ich, Harris
Carpets, Roundtree
Way
1
0.1%
-
-
-
-
-
-
1
0.6%
-
1
0.2%
Norw ich, Hom ebase,
Hall Road Retail Park
1
0.1%
0
0.5%
-
-
-
-
1
0.4%
-
0
0.1%
1
0.1%
Q2A Ltd
4
2.5%
9
12
2.3%
2.0%
-
3
0.5%
10
31
23
51
63
8.2% 16.1% 11.7% 12.5% 10.4%
1
0.2%
Page:39
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q13. Where last bought small electrical goods by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Norw ich, Hom ebase,
Sprow ston Retail
Park
18
1.8%
-
1
0.5%
4
2.1%
-
-
7
3.6%
7
3.7%
4
14
1.1%
2.3%
Norw ich, Hovells,
Barker Street
1
0.1%
-
-
-
-
1
0.5%
-
-
-
Norw ich, Hughes
Electrical, Mile Cross
Lane
39
3.8%
3
3.5%
4
2.6%
-
1
11
11
1.4%
9.1%
6.0%
8
4.1%
7
32
1.7%
5.2%
Norw ich, John Lew is
27
2.7%
3
14
3.6%
8.5%
2
1.4%
1
0.9%
-
5
19
2.4%
4.6%
Norw ich, local
stores
60
5.9%
1
1.9%
5
11
3.1%
6.5%
1
0.9%
-
Norw ich, Miller Bros,
Sprow ston Retail
Park
43
4.2%
-
7
11
4.2%
6.2%
3
2.5%
6
4.6%
7
10
17
26
3.6%
5.4%
4.3%
4.2%
Norw ich, PC World,
Sw eet Briar Retail
Park
10
0.9%
-
-
-
-
1
0.5%
7
3.5%
2
1.2%
-
Norw ich,
Porcelanosa
6
0.6%
-
-
1
0.4%
-
1
0.8%
5
2.5%
-
1
0.2%
6
0.9%
Norw ich,
Pow erhouse, Sw eet
Briar Retail Park
11
1.0%
-
1
0.5%
4
2.1%
-
3
2.4%
2
1.1%
1
0.6%
4
1.1%
6
1.0%
Sheringham , local
stores
1
0.1%
-
1
0.8%
-
-
-
-
-
1
0.3%
-
Stalham Radio
8
0.8%
-
-
6
3.3%
-
2
1.4%
-
1
0.6%
6
1.4%
3
0.5%
Taverham , Local
Stores
3
0.3%
-
-
-
-
-
3
1.6%
-
-
3
0.5%
Q2A Ltd
3
1.6%
1
0.1%
9
1.4%
17
25
17
43
9.0% 12.9%
4.3%
7.0%
10
1.6%
Page:40
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q13. Where last bought small electrical goods by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Wells, local store
3
0.3%
3
3.5%
-
-
-
-
-
-
3
0.7%
-
Wroxham , Roys
7
0.7%
-
1
0.8%
4
2.1%
-
-
-
2
1.2%
5
1.2%
2
0.4%
Q2A Ltd
Page:41
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q14. Where last bought bulky DIY goods by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
-
-
-
-
-
2
1.2%
-
-
-
-
-
10
2.4%
-
-
5
4.2%
1
0.4%
-
1
0.1%
6
1.0%
71
17.4%
82
13.5%
44
10.8%
43
7.1%
Q14. Where last
bought bulky DIY
goods
Aylsham , Local
Stores
2
0.2%
-
Crom er, Local Store
10
0.9%
-
Dereham , Tesco
6
0.6%
Don't buy
Don't know /can't
rem em ber
1
0.7%
10
6.0%
-
12
44
14
12
16
24
30
153
8.1% 11.1% 13.1% 12.6% 15.8%
15.0% 16.4% 27.9%
9
87
8.6% 12.2%
9
26
5.6% 15.0%
2
2.2%
3
25
12
2.8% 13.0%
6.5%
-
-
-
-
4
3.2%
32
26.6%
East Dereham ,
Bennetts,
Brecklands Retail
Park
4
0.4%
East Dereham ,
Hom ebase,
Brecklands Retail
Park
37
3.6%
2
2.2%
-
1
0.6%
-
Fakenham , Aldis &
Betty
7
0.7%
7
9.8%
-
-
-
-
-
-
-
2
0.9%
-
3
0.7%
-
-
-
7
1.8%
2
0.4%
-
4
0.6%
34
5.6%
-
Fakenham , Focus
23
40
4.0% 30.3%
3
1.9%
-
5
4.4%
5
3.8%
3
1.3%
2
1.3%
26
6.4%
14
2.3%
Fakenham , local
store
10
16
1.6% 12.8%
3
1.6%
-
1
1.1%
3
2.3%
-
-
12
3.0%
4
0.6%
Q2A Ltd
Page:42
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q14. Where last bought bulky DIY goods by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
-
Great Yarm outh,
Allied Carpets,
Gapton Hall Retail
Park
1
0.1%
-
-
1
0.4%
-
-
-
Great Yarm outh,
B&Q
28
2.8%
-
-
9
5.0%
-
-
-
19
10.1%
Great Yarm outh,
Carpetright, Gapton
Hall Retail Park
1
0.1%
-
-
-
-
-
-
1
0.6%
-
1
0.2%
Great Yarm outh,
Com et
1
0.1%
-
-
-
-
-
-
1
0.6%
-
1
0.2%
Great Yarm outh,
Focus, Gapton Hall
Retail Park
18
1.7%
-
-
3
2.0%
-
-
-
14
7.4%
3
0.8%
14
2.3%
Great Yarm outh,
Hom ebase
10
1.0%
-
-
4
2.5%
-
-
-
6
2.9%
4
1.1%
6
0.9%
Great Yarm outh,
Local store
5
0.5%
-
-
3
1.5%
-
-
-
2
1.2%
3
0.6%
2
0.4%
Great Yarm outh, MFI,
Gapton Hall Retail
Park
4
0.3%
-
-
-
-
-
-
4
1.8%
-
4
0.6%
Great Yarm outh,
Topps Tiles
2
0.2%
-
-
-
-
-
-
2
1.1%
-
2
0.4%
Holt, Local Store
6
0.6%
0
0.5%
4
2.7%
-
-
-
-
1
0.6%
5
1.1%
1
0.2%
Hoveton, Local
stores
2
0.2%
-
-
2
1.4%
-
-
-
-
2
0.6%
-
Hunstanton, Local
store
2
0.1%
-
-
-
2
1.5%
-
-
-
-
2
0.2%
Q2A Ltd
1
0.2%
9
2.1%
-
19
3.2%
Page:43
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q14. Where last bought bulky DIY goods by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Kings Lynn, B & Q
59
5.8%
0
0.5%
3
1.8%
-
41
39.5%
6
5.0%
2
1.1%
6
3.0%
3
0.8%
55
9.1%
Kings Lynn, Focus,
Hardw ick Retail Park
22
2.2%
-
-
-
16
15.6%
5
4.0%
1
0.6%
-
-
22
3.7%
Kings Lynn,
Hom ebase, Pierpoint
Retail Park
10
1.0%
-
-
-
8
7.9%
2
1.3%
-
-
-
10
1.6%
Kings Lynn, Local
Store
3
0.3%
0
0.6%
-
-
1
0.6%
2
1.3%
-
-
0
0.1%
2
0.4%
Kings Lynn, MFI,
Hardw ick Retail Park
10
1.0%
-
-
1
0.4%
4
3.8%
2
1.9%
-
3
1.8%
1
0.2%
10
1.6%
Kings Lynn, Topps
Tiles, Hardw ick Road
5
0.5%
-
-
-
5
4.9%
-
-
-
-
5
0.8%
Low estoft, AHF,
North Quay Retail
Park
2
0.2%
-
1
0.8%
-
0
0.4%
-
-
-
1
0.3%
0
0.1%
Low estoft, B&Q,
North Quay Retail
Park
11
1.1%
-
2
1.1%
1
0.6%
-
1
0.5%
5
2.7%
2
1.2%
3
0.7%
8
1.3%
Low estoft, Focus
1
0.1%
-
-
-
1
0.6%
-
-
-
-
1
0.1%
Mail Order
2
0.2%
-
1
0.8%
-
1
0.9%
-
-
-
1
0.3%
1
0.2%
North Walsham , local
store
11
1.1%
-
1
10
0.5%
6.0%
-
-
-
-
11
2.7%
Norw ich, Allied
Carpets, Sw eet Briar
Retail Park
2
0.2%
-
1
0.6%
-
-
-
1
0.6%
Norw ich, B&Q
217
21.4%
Q2A Ltd
-
7
58
49
9.2% 36.3% 28.4%
1
0.3%
1
0.2%
4
16
62
22
114
104
3.4% 13.1% 32.3% 11.6% 27.9% 17.0%
Page:44
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q14. Where last bought bulky DIY goods by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Norw ich, Bennetts,
Hall Road Retail Park
1
0.1%
-
-
-
-
-
1
0.7%
-
-
1
0.2%
Norw ich, Godfrey's
3
0.3%
0
0.5%
-
-
-
-
-
2
1.2%
0
0.1%
2
0.4%
Norw ich, Hom ebase,
Hall Road Retail Park
26
2.5%
-
5
3.1%
3
1.5%
-
1
10
0.8%
5.3%
7
3.7%
7
1.8%
18
3.0%
Norw ich, Hom ebase,
Sprow ston Retail
Park
72
7.1%
-
-
29
17.1%
1
0.9%
2
16
23
1.8%
8.4% 12.1%
29
7.2%
43
7.0%
Norw ich, Jew sons
8
0.8%
-
-
1
0.6%
1
0.6%
-
5
2.8%
1
0.6%
1
0.2%
7
1.2%
Norw ich, Local store
11
1.1%
-
-
1
0.6%
1
0.9%
1
1.0%
7
3.7%
1
0.6%
1
0.2%
10
1.7%
Norw ich, Magnet
2
0.2%
-
-
1
0.6%
-
1
0.5%
-
-
1
0.2%
1
0.1%
Norw ich, MFI
4
0.4%
-
-
-
-
1
1.0%
1
0.7%
1
0.6%
-
4
0.6%
Norw ich, Topps
Tiles
11
1.1%
-
2
1.1%
-
-
2
1.8%
3
1.8%
4
1.9%
2
0.4%
9
1.5%
Norw ich, Wickes
66
6.5%
-
12
7.4%
5
2.7%
-
9
22
18
7.8% 11.4%
9.5%
16
4.0%
49
8.1%
Sheringham , Local
Store
2
0.2%
-
1
0.6%
1
0.4%
-
-
-
-
2
0.4%
-
Stalham , local store
5
0.5%
-
-
4
2.1%
-
2
1.4%
-
-
4
0.9%
2
0.3%
Wells, Local Store
2
0.2%
2
2.6%
-
-
-
-
-
-
2
0.5%
-
Wells, Local Store
1
0.1%
1
1.8%
-
-
-
-
-
-
1
0.3%
-
Q2A Ltd
Page:45
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q14. Where last bought bulky DIY goods by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
-
-
Wroxham , Roys
Q2A Ltd
7
0.7%
5
2.7%
-
1
0.8%
-
1
0.6%
5
1.1%
2
0.3%
Page:46
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q15. TC nearest to where you live by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Missing
No reply
8
0.8%
-
1
0.8%
1
0.4%
-
-
1
0.7%
4
2.3%
2
0.5%
6
0.9%
71
7.0%
-
55
34.8%
4
2.1%
3
2.7%
-
4
2.1%
5
59
2.5% 14.5%
12
1.9%
Q15. TC nearest to
w here you live
Crom er
Fakenham
65
257
25.2% 85.7%
-
9
5.4%
1
41
91
44
0.4% 39.3% 75.3% 23.1%
6
74
182
3.1% 18.3% 29.9%
-
2
1.0%
-
2
1.2%
2
0.4%
2
0.4%
9
4.5%
5
47
2.3% 11.7%
59
9.7%
Great Yarm outh
4
0.4%
Holt
107
10.5%
3
43
3.5% 27.1%
Hoveton
205
20.2%
-
North Walsham
188
18.5%
-
Norw ich
6
0.6%
-
Sheringham
42
4.1%
-
Stalham
98
9.6%
-
Wells Next The Sea
Wroxham
Q2A Ltd
8
31
3.1% 10.8%
1
0.1%
-
-
-
-
2
29
17
1.0% 27.6% 14.2%
30
17.7%
1
0.8%
2
74
98
30
175
1.3% 38.9% 50.7%
7.5% 28.6%
13
87
10
10
50
20
99
8.0% 50.5%
9.6%
7.8% 26.0% 10.3% 24.4%
37
23.5%
89
14.6%
1
0.6%
-
-
4
2.1%
1
0.6%
1
0.2%
5
0.9%
-
1
0.9%
-
2
1.1%
1
37
0.6%
9.2%
4
0.7%
-
-
3
50
45
1.5% 25.7% 11.1%
53
8.6%
2
1.4%
-
1
0.6%
8
2.0%
23
3.7%
-
-
-
1
0.2%
1
44
0.5% 25.9%
-
-
-
1
0.6%
20
19.2%
-
-
Page:47
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q16. Suggested improvements to nearest TC by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Q16. Suggested
im provem ents to
nearest TC
1
1.6%
1
0.6%
2
0.9%
2
1.8%
3
2.4%
4
2.2%
3
1.7%
4
0.9%
12
2.0%
-
1
0.5%
-
1
0.7%
-
-
-
1
0.2%
1
0.1%
25
2.4%
1
0.7%
3
1.6%
1
0.4%
2
1.9%
6
5.2%
5
2.4%
8
4.3%
4
0.9%
21
3.5%
More parking
provision
54
5.3%
6
21
8.0% 13.1%
8
4.4%
0
0.4%
7
5.9%
5
2.6%
7
3.6%
34
8.5%
19
3.2%
Cheaper parking
3
0.3%
1
1.2%
-
-
0
0.4%
1
0.5%
-
1
0.6%
1
0.2%
2
0.3%
Free parking
19
1.8%
3
4.3%
2
1.1%
3
1.9%
1
0.9%
1
1.0%
6
3.1%
2
1.3%
8
2.1%
10
1.7%
More (larger)
covered shopping
centres/m alls
22
2.1%
1
1.3%
1
0.8%
-
4
4.2%
6
4.9%
5
2.3%
5
2.5%
2
0.6%
20
3.2%
Im proved m arket
48
4.8%
-
7
4.1%
1
0.6%
9
8.2%
7
5.8%
7
18
3.7%
9.3%
8
1.9%
41
6.7%
More clothes &
fashion shops
9
19
10
62
5.7%
6.1% 12.0% 12.0%
2
1.9%
8
6.6%
6
3.3%
7
3.8%
38
9.3%
24
3.9%
More discount
stores/cheaper
goods
12
1.2%
2
1.7%
2
1.5%
2
0.9%
2
1.2%
4
1.0%
8
1.3%
More dept
stores/larger stores
104
10.3%
9
10
25
23
8.4%
8.5% 13.0% 12.0%
37
9.2%
67
11.0%
Better/m ore
frequent bus
service
16
1.6%
Better/new train
service
2
0.1%
Better access by car
Q2A Ltd
1
1.1%
2
1.0%
2
1.0%
4
13
20
5.2%
8.1% 11.9%
Page:48
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q16. Suggested improvements to nearest TC by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
More
quality/designer
shops
27
2.7%
3
3.9%
1
12
0.6%
7.2%
1
1.1%
2
1.3%
5
2.4%
4
1.9%
16
4.0%
11
1.8%
Few er em pty
shops/vacancies
23
2.3%
0
0.5%
6
3.7%
1
0.4%
4
3.4%
6
4.6%
2
1.1%
5
2.4%
7
1.7%
16
2.6%
Nicer shopping
environm ent
73
7.2%
3
12
3.5%
7.3%
6
3.3%
6
6.1%
8
20
18
6.7% 10.4%
9.6%
20
4.9%
53
8.7%
More
pedestrianised
streets
8
0.8%
-
1
0.6%
-
2
1.5%
2
1.5%
-
3
1.7%
1
0.3%
7
1.1%
More facilities for
children
7
0.7%
1
0.7%
-
-
1
0.9%
-
3
1.8%
2
1.3%
1
0.1%
7
1.1%
Better (m ore)
safety/security
CCTV/police
presence
0
0.0%
0
0.6%
-
-
-
-
-
-
0
0.1%
-
More facilities for
disabled
4
0.4%
-
1
0.6%
2
1.1%
1
0.6%
-
-
-
3
0.7%
1
0.1%
More toilets
1
0.1%
-
-
-
1
0.9%
-
-
-
-
1
0.2%
More
seating/benches
2
0.2%
0
0.6%
-
2
0.9%
-
-
-
-
2
0.5%
-
Don't know
Nothing
9
25
19
23
147
14.4% 11.8% 15.7% 11.2% 22.4%
8
22
40
6.8% 11.4% 20.9%
53
13.0%
94
15.4%
28
43
81
34
42
75
42
152
194
345
34.0% 36.8% 26.9% 47.2% 32.5% 34.6% 39.4% 21.9% 37.3% 31.7%
Larger superm arket
2
0.2%
-
-
2
1.0%
-
-
-
-
2
0.4%
-
Electric stores
1
0.1%
-
-
-
-
1
0.5%
-
-
-
1
0.1%
Q2A Ltd
Page:49
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q16. Suggested improvements to nearest TC by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Childrens clothes
2
0.2%
1
0.7%
-
-
-
1
0.8%
-
-
1
0.1%
1
0.2%
McDonalds
1
0.1%
-
-
-
-
1
0.5%
-
-
-
1
0.1%
Tesco
1
0.1%
1
1.5%
-
-
-
-
-
-
1
0.3%
-
Prim ark
1
0.1%
1
0.7%
-
-
-
-
-
-
1
0.1%
-
More shoe shops
2
0.2%
-
2
1.1%
-
0
0.4%
-
-
-
2
0.4%
0
0.1%
Doctors
0
0.0%
0
0.5%
-
-
-
-
-
-
0
0.1%
-
Too m any estate
agents
1
0.1%
-
-
1
0.4%
-
-
-
-
1
0.2%
-
Asda
1
0.1%
-
1
0.5%
-
-
-
-
-
1
0.2%
-
Marks & Spencer
1
0.1%
-
-
-
-
1
0.5%
-
-
-
1
0.1%
Monsoon
1
0.1%
1
0.7%
-
-
-
-
-
-
1
0.1%
-
Haberdashery / w ool
shop
1
0.1%
-
-
1
0.6%
-
-
-
-
1
0.2%
-
Argos
0
0.0%
0
0.6%
-
-
-
-
-
-
0
0.1%
-
Greengrocer
1
0.1%
1
1.0%
-
-
-
-
-
-
1
0.2%
-
Petrol station
0
0.0%
0
0.5%
-
-
-
-
-
-
0
0.1%
-
Q2A Ltd
Page:50
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q17. Improvements to encourage more visits to TC by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Q17. Im provem ents
to encourage m ore
visits to TC
More cafes
22
2.2%
1
1.3%
5
2.9%
3
0.8%
19
3.1%
More restaurants
75
7.4%
2
14
2.8%
8.6%
6
10
3.5%
9.5%
9
13
21
7.2%
7.0% 10.9%
22
5.3%
53
8.7%
More
bars/nightclubs
54
5.4%
5
20
6.2% 12.6%
1
0.6%
8
7.3%
6
11
5.2%
5.8%
4
1.8%
26
6.4%
29
4.7%
More
prom otions/events
9
0.8%
-
1
0.5%
3
1.6%
1
0.6%
1
1.0%
1
0.5%
2
1.2%
3
0.8%
5
0.8%
More/better
cinem as
25
2.4%
1
1.2%
2
12
1.5%
7.2%
2
2.4%
2
1.4%
-
5
2.4%
16
3.9%
9
1.4%
More/better health
clubs/gym s
14
1.3%
-
3
2.1%
0
0.4%
2
1.9%
-
4
2.3%
6
1.6%
7
1.2%
More dept
stores/larger stores
120
11.8%
Bow ling Alley
1
0.1%
Sw im m ing Pool
41
4.0%
Casino
Q2A Ltd
1
0.5%
2
1.0%
3
1.8%
-
5
3.8%
9
4.5%
0
12
0.5%
7.8%
1
18
27
44
18
0.4% 17.0% 22.0% 22.7%
9.5%
-
1
0.5%
-
7
8.6%
2
0.2%
Bingo Halls
3
0.3%
Outdoor sports
facilities
Playground
-
13
106
3.3% 17.4%
-
-
-
1
0.2%
5
10
2.9%
5.7%
-
1
0.5%
2
18
0.9%
9.1%
-
-
-
-
-
-
2
1.1%
-
2
0.4%
-
-
1
0.4%
-
1
0.5%
1
0.7%
-
1
0.2%
2
0.3%
16
1.6%
1
1.5%
2
1.1%
-
2
1.8%
2
1.8%
4
1.9%
6
3.0%
3
0.7%
14
2.2%
7
0.7%
1
0.7%
1
0.5%
4
2.2%
1
0.8%
1
0.8%
-
-
5
1.3%
2
0.3%
21
5.2%
20
3.2%
Page:51
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q17. Improvements to encourage more visits to TC by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
-
-
-
-
-
More/better tourist
attractions
Nothing
Don't know
10
1.0%
2
1.0%
8
4.2%
2
0.4%
8
1.3%
44
48
89
36
46
85
52
181
218
399
39.3% 58.4% 30.1% 51.7% 34.4% 37.7% 44.4% 26.8% 44.5% 35.8%
12
47
35
27
19
22
45
207
20.4% 15.4% 29.7% 20.4% 25.9% 15.5% 11.7% 23.5%
94
113
23.1% 18.6%
Children's skate
ram p/park
5
0.5%
-
1
0.6%
4
2.2%
-
-
-
-
5
1.2%
-
More for young
people
2
0.2%
1
1.3%
-
1
0.4%
-
-
-
-
2
0.4%
-
McDonalds
1
0.1%
-
-
-
-
1
0.8%
-
-
-
1
0.2%
Som ething for the
elderly
1
0.1%
1
1.3%
-
-
-
-
-
-
1
0.2%
-
Free parking
3
0.3%
1
0.7%
-
-
-
-
-
2
1.2%
1
0.1%
2
0.4%
Com m unity Centre
2
0.1%
-
2
0.9%
-
-
-
-
-
2
0.4%
-
Q2A Ltd
Page:52
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q18. Where go for evening out by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Q18. Where go for
evening out
Aylsham
8
0.7%
-
2
1.0%
1
0.4%
-
-
5
2.8%
-
2
0.5%
5
0.9%
Barsham
0
0.0%
0
0.6%
-
-
-
-
-
-
0
0.1%
-
Blakney
1
0.1%
1
0.7%
-
-
-
-
-
-
1
0.1%
-
Burnham
0
0.0%
0
0.6%
-
-
-
-
-
-
0
0.1%
-
Caister
4
0.4%
-
-
-
-
-
-
4
2.3%
-
4
0.7%
Colkirk
2
0.2%
1
1.5%
-
-
-
1
0.5%
-
-
1
0.3%
1
0.1%
Crom er
37
3.6%
1
33
1.3% 20.7%
2
1.2%
-
-
1
0.4%
-
36
8.8%
1
0.1%
Dereham
39
3.8%
-
-
-
-
2
1.1%
-
-
Dersingham
2
0.2%
1
0.7%
-
1
0.6%
1
0.9%
-
-
1
0.4%
Don't go out
Fakenham
-
18
32
38
33
28
208
20.4% 24.3% 20.0% 22.4% 31.5% 23.0%
22
39
3.8% 29.2%
-
1
1.3%
7
5.7%
2
1.1%
-
-
-
-
-
1
0.6%
-
-
1
61
14
0.4% 31.7%
3.5%
1
0.1%
-
-
Great Yarm outh
76
7.5%
-
-
14
8.4%
39
6.4%
1
0.2%
32
26
89
119
16.7% 13.6% 21.8% 19.5%
6
3.7%
Freethorpe
Q2A Ltd
37
30.6%
28
6.9%
-
10
1.7%
1
0.2%
62
10.2%
Page:53
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q18. Where go for evening out by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Hem sby
3
0.3%
-
-
3
1.6%
-
-
-
-
3
0.7%
-
Hillington
1
0.1%
1
0.7%
-
-
-
-
-
-
1
0.1%
-
Holt
31
3.1%
2
23
2.5% 14.7%
-
-
2
1.3%
4
1.9%
1
25
0.6%
6.2%
6
1.0%
Horsford
4
0.4%
-
-
-
-
-
4
2.2%
-
-
4
0.7%
Hoveton
13
1.3%
-
-
8
4.4%
-
-
2
1.1%
4
1.8%
8
1.9%
6
0.9%
Hunstanton
17
1.6%
-
-
-
17
15.9%
-
-
-
-
It varies
11
1.1%
4
4.8%
1
0.8%
3
1.6%
1
1.1%
-
1
0.5%
1
0.6%
8
1.9%
3
0.6%
Ittringham
1
0.1%
-
1
0.5%
-
-
-
-
-
1
0.2%
-
Kings Lynn
72
7.1%
2
3.1%
4
2.3%
1
50
15
0.6% 48.0% 12.5%
-
-
7
1.7%
Langham
1
0.1%
1
0.7%
-
-
-
-
-
-
1
0.1%
-
Leicester
0
0.0%
0
0.6%
-
-
-
-
-
-
0
0.1%
-
Local village pub
52
5.2%
4
4.9%
5
15
3.0%
8.7%
-
2
1.9%
Low estoft
2
0.2%
-
1
0.5%
-
-
-
1
0.5%
-
1
0.2%
1
0.2%
Mundesley
3
0.3%
-
3
1.6%
-
-
-
-
-
3
0.6%
-
Q2A Ltd
16
10
23
8.6%
5.4%
5.8%
17
2.7%
65
10.7%
29
4.8%
Page:54
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q18. Where go for evening out by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
-
-
1
0.5%
-
-
-
-
1
0.8%
6
3.3%
1
46
0.6% 11.3%
Norfolk
1
0.1%
-
-
North Walsham
54
5.3%
-
6
40
3.8% 23.3%
Norw ich
10
22
22
259
25.5% 13.5% 13.7% 13.0%
1
0.1%
8
1.4%
1
24
102
78
54
205
0.7% 19.8% 53.4% 40.4% 13.4% 33.6%
Orm esby
1
0.1%
-
-
-
-
-
-
1
0.6%
-
1
0.2%
Salthouses
0
0.0%
0
0.5%
-
-
-
-
-
-
0
0.1%
-
Sculthorpe
2
0.2%
2
2.8%
-
-
-
-
-
-
2
0.5%
-
Sheringham
20
2.0%
-
-
-
-
-
-
20
4.9%
-
Spixw orth
6
0.5%
-
-
-
-
-
6
2.9%
-
Stalham
19
1.8%
-
-
-
-
-
-
Sw affham
4
0.4%
-
-
-
-
4
3.5%
-
-
-
4
0.7%
Taverham
3
0.3%
-
-
-
-
-
3
1.5%
-
-
3
0.5%
Walsingham
0
0.0%
0
0.6%
-
-
-
-
-
-
0
0.1%
-
Wells Next The Sea
7
0.7%
5
6.6%
1
0.6%
-
1
0.6%
-
-
-
6
1.5%
1
0.1%
Weybourne
1
0.1%
-
1
0.5%
-
-
-
-
-
1
0.2%
-
Q2A Ltd
20
12.6%
19
11.0%
19
4.6%
6
0.9%
-
Page:55
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q18. Where go for evening out by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Q2A Ltd
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Winterton
1
0.1%
-
-
-
-
-
-
1
0.6%
-
1
0.2%
Wroxham
11
1.0%
-
-
5
3.1%
-
-
3
1.7%
2
1.2%
5
1.3%
5
0.9%
Page:56
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q19. Where last visited cinema by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Q19. Where last
visited cinem a
Crom er - Regal
73
7.1%
7
46
17
8.9% 29.0% 10.0%
-
1
0.5%
1
0.4%
1
0.6%
70
17.2%
2
0.4%
Dereham Hollyw ood
30
3.0%
3
3.9%
-
22
18.5%
4
1.9%
1
0.6%
3
0.7%
27
4.5%
Don't go
Don't know / can't
rem em ber
Fakenham Hollyw ood
-
-
33
76
88
42
33
55
71
196
200
397
39.0% 43.0% 47.3% 51.4% 40.6% 27.0% 28.6% 36.6% 48.2% 32.9%
4
0.4%
-
21
38
3.7% 27.2%
-
-
-
1
0.5%
4
1.9%
-
3
2.0%
-
5
5.0%
7
5.5%
2
0.9%
-
1
0.8%
1
0.5%
-
4
0.7%
24
5.9%
14
2.2%
1
33
0.4% 17.4%
9
2.2%
36
5.9%
-
-
-
-
15
2.5%
1
0.5%
-
-
-
1
0.1%
34
16
32.9% 13.5%
-
-
4
1.0%
51
8.3%
Great Yarm outh Hollyw ood
45
4.4%
-
1
0.6%
8
4.7%
Hunstanton Princess
15
1.5%
-
-
-
Jersey
1
0.1%
-
-
-
Kings Lynn Majestic
55
5.4%
0
0.6%
4
2.3%
-
Norw ich - Cinem a
City
17
1.7%
3
4.6%
1
0.5%
1
0.4%
-
2
1.9%
7
3.4%
4
1.9%
5
1.2%
12
2.0%
Norw ich - Hollyw ood
25
2.4%
-
-
6
3.7%
1
0.6%
6
10
4.7%
5.1%
2
1.2%
6
1.5%
18
3.0%
Norw ich - Ster
Century
50
4.9%
1
0.7%
1
0.5%
3
1.7%
-
6
17
22
5.0%
9.0% 11.4%
4
1.1%
45
7.4%
Norw ich - UCI
258
25.4%
Q2A Ltd
8
26
45
9.9% 16.0% 26.0%
15
14.8%
-
5
26
91
59
4.4% 21.3% 47.5% 30.5%
78
180
19.1% 29.6%
Page:57
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q19. Where last visited cinema by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Norw ich, can't
rem em ber nam e
6
0.6%
1
0.7%
-
4
2.1%
-
1
0.5%
1
0.7%
-
4
1.0%
2
0.3%
Sheringham - Little
Theatre
4
0.4%
-
3
1.8%
-
1
0.9%
-
-
-
3
0.7%
1
0.2%
Stalham - Princess
Theatre
0
0.0%
0
0.5%
-
-
-
-
-
-
0
0.1%
-
Q2A Ltd
Page:58
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q20. No. cars by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Q20. No. cars
One
33
69
68
53
63
90
78
170
284
454
44.6% 43.6% 43.3% 39.5% 50.4% 51.9% 47.0% 40.5% 41.8% 46.5%
Tw o
16
34
58
17
26
40
57
108
141
248
24.4% 21.5% 21.1% 33.7% 16.4% 21.5% 21.1% 29.6% 26.5% 23.1%
Three
44
4.4%
6
7.8%
6
3.7%
4
2.1%
2
2.0%
5
15
3.9%
8.0%
7
3.5%
16
3.8%
29
4.7%
Four or m ore
25
2.4%
5
6.1%
6
3.9%
7
4.3%
3
2.9%
1
1.0%
2
1.2%
18
4.5%
6
1.1%
None
Refused
Q2A Ltd
-
14
39
31
29
22
43
46
226
22.2% 19.1% 24.6% 18.4% 27.7% 18.5% 22.7% 24.0%
20
1.9%
1
1.9%
6
3.5%
3
1.9%
1
0.7%
4
3.2%
2
1.3%
2
1.2%
85
141
21.0% 23.1%
10
2.5%
9
1.5%
Page:59
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q21. Age by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
1
V2. Core &
Outer Zone
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Q21. Age
16 - 24
8
15
19
10
15
25
22
114
9.7% 11.0%
9.2% 12.2% 12.8% 11.3%
11.2% 11.2%
43
10.5%
71
11.6%
25 - 34
9
16
20
10
18
32
26
131
9.9% 11.6%
9.4% 14.6% 16.9% 13.7%
12.9% 12.0%
45
11.0%
86
14.1%
35 - 44
11
21
26
13
21
35
32
161
15.8% 15.0% 13.4% 15.4% 12.5% 17.1% 18.5% 16.6%
59
101
14.6% 16.6%
45 - 54
13
26
30
16
22
34
34
175
17.2% 16.9% 16.1% 17.6% 15.4% 18.4% 17.5% 17.9%
69
106
16.9% 17.5%
55 - 64
13
27
29
19
18
28
31
164
16.1% 17.2% 17.0% 16.7% 17.9% 14.5% 14.4% 16.2%
69
16.9%
65 +
Q2A Ltd
95
15.6%
21
54
47
37
28
38
47
122
150
272
26.8% 27.8% 33.8% 27.6% 35.5% 23.2% 19.8% 24.4% 30.1% 24.6%
Page:60
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q22. Occupation by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
1
V2. Core &
Outer Zone
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Q22. Occupation
76
160
171
104
121
192
193
407
610
Valid 1017
100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
Q2A Ltd
Page:61
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q23. Social Grade by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
V2. Core &
Outer Zone
1
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
-
-
Q23. Social Grade
A
B
11
1.1%
6
3.3%
9
13
13
100
8.1%
7.6%
9.8% 12.3%
1
0.6%
1
0.5%
2
0.9%
2
1.2%
6
1.4%
5
0.9%
8
12
20
24
7.3% 10.2% 10.7% 12.4%
35
8.6%
64
10.6%
C1
22
34
47
27
30
64
43
103
164
267
26.2% 29.5% 21.1% 27.2% 26.0% 24.7% 33.5% 22.2% 25.2% 26.9%
C2
10
41
50
19
26
47
44
101
136
237
23.3% 13.4% 25.7% 29.2% 18.2% 21.2% 24.4% 23.0% 24.9% 22.2%
D
17
35
30
23
28
21
43
196
19.3% 23.0% 21.9% 17.2% 21.7% 23.0% 10.8% 22.2%
82
114
20.1% 18.7%
E1 retired / state
83
8.2%
4
12
10
14
5.5%
7.7%
5.6% 13.5%
8
16
19
6.4%
8.3%
9.9%
26
6.4%
57
9.3%
E2 unem ployed
45
4.5%
6
7.8%
5
10
10
4.4%
5.0%
4.9%
18
4.5%
27
4.4%
Refused
78
7.7%
6
17
12
11
12
12
8.5% 10.7%
7.1% 10.3%
9.6%
6.4%
36
8.8%
43
7.0%
Q2A Ltd
8
4.8%
5
2.8%
3
2.5%
8
4.1%
Page:62
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q24. Sex by C1:V2 weighting WT1 (V1)
C1. Zone
Absolute
Break %
Respondents
Base
1
V2. Core &
Outer Zone
2
3
4
5
Core Outer
7 Zones Zones
6
Base
Unw eighted 1017
142
143
157
143
143
146
143
442
575
Weighted 1017
76
160
171
104
121
192
193
407
610
Q24. Sex
Male
Fem ale
Q2A Ltd
26
247
24.3% 34.4%
34
21.1%
35
29
28
20.6% 27.4% 23.2%
50
26.3%
45
23.4%
95
152
23.4% 24.9%
50
126
136
76
93
141
148
312
458
770
75.7% 65.6% 78.9% 79.4% 72.6% 76.8% 73.7% 76.6% 76.6% 75.1%
Page:63
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q3. Where normally buy food/groceries by Q5. Mode of travel to food store weighting WT1 (V1)
Q5. Mode of travel to food store
Absolute
Break %
Respondents
Base
Drive self Passenger
in car/van in car/van
Bus Train
Don't visit (shop via PC
Taxi Walk Bicycle Internet or telephone)
Base
Unw eighted 1017
620
268
35
2
6
64
7
15
Weighted 1017
656
245
31
2
4
62
7
9
Q3. Where norm ally
buy food/groceries
Acle, Local Stores
1
0.1%
-
-
-
-
-
1
1.7%
-
-
Aysham , Local store
9
0.9%
8
1.2%
-
1
3.1%
-
-
-
-
-
Burnham , Local
Stores
2
0.2%
1
0.1%
-
-
-
-
1
1.5%
-
-
Caister, Safew ay
1
0.1%
-
-
-
-
-
1
1.8%
-
-
Caister, Tesco
10
1.0%
5
0.8%
4
1.4%
1
3.7%
-
-
-
-
-
Coltishall, Local
Stores
1
0.1%
-
-
-
-
-
1
2.2%
-
-
Crom er, Local
stores
9
0.9%
5
0.7%
-
-
-
-
4
7.0%
-
-
Crom er,
Safew ay/Morrisons
75
7.3%
53
8.0%
-
2
3.3%
-
-
Dereham ,
Som erfield
5
0.5%
Dereham , Tesco
62
6.1%
Dersingham ,
Budgens
1
0.1%
-
Don't visit, shop via
Internet/telephone
7
0.7%
Drayton, Budgens
3
0.3%
Q2A Ltd
-
17
7.0%
2
1
6.5% 44.1%
2
0.9%
1
1.9%
-
1
14.4%
2
2.7%
-
-
14
5.8%
1
1.9%
-
1
6
14.7% 10.0%
-
-
-
-
-
-
1
1.5%
-
-
-
1
0.4%
-
-
-
-
-
1
0.2%
-
1
4.3%
-
-
-
-
40
6.2%
6
63.0%
-
Page:64
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q3. Where normally buy food/groceries by Q5. Mode of travel to food store weighting WT1 (V1)
Q5. Mode of travel to food store
Absolute
Break %
Respondents
Base
Drive self Passenger
in car/van in car/van
Bus Train
Don't visit (shop via PC
Taxi Walk Bicycle Internet or telephone)
Base
Unw eighted 1017
620
268
35
2
6
64
7
15
Weighted 1017
656
245
31
2
4
62
7
9
-
1
8.6%
-
East Dereham ,
Morrisons
55
5.4%
36
5.4%
Fakenham , Bugdens
3
0.3%
0
0.1%
Fakenham , Local
Store
15
1.4%
Fakenham ,
Morrisons
2
5.6%
-
-
1
3.9%
-
-
1
1.4%
0
5.4%
-
8
1.3%
5
1.9%
-
-
-
1
1.4%
-
1
9.1%
6
0.6%
2
0.2%
5
2.0%
-
-
-
-
-
-
Fakenham , Safew ay
48
4.8%
33
5.0%
13
5.2%
0
1.3%
-
-
1
1.9%
0
5.4%
1
9.1%
Fakenham , Tesco
3
0.3%
1
0.1%
0
0.2%
-
-
-
-
Felm ingham , local
store
1
0.1%
-
-
-
-
-
1
1.6%
-
-
Great Yarm outh,
Asda
49
4.8%
36
5.5%
12
5.1%
-
-
-
-
-
-
Great Yarm outh,
Sainsbury
34
3.4%
27
4.1%
5
2.2%
-
-
-
-
Great Yarm outh,
Tesco
41
4.0%
31
4.7%
10
4.1%
-
-
-
-
-
-
Holt, Budgens
15
1.5%
6
0.9%
5
1.9%
-
-
-
5
7.4%
-
-
Hunstanton,
Budgens
7
0.7%
3
0.5%
0
0.2%
-
-
-
4
5.7%
-
-
Hunstanton, Tesco
27
2.7%
15
2.2%
7
3.0%
2
4.9%
-
-
4
6.6%
-
-
Kings Lynn,
Budgens
5
0.5%
1
0.1%
4
1.5%
-
-
-
1
1.5%
-
-
Q2A Ltd
16
6.6%
1
14.5%
1
16.4%
2
24.1%
-
1
14.4%
Page:65
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q3. Where normally buy food/groceries by Q5. Mode of travel to food store weighting WT1 (V1)
Q5. Mode of travel to food store
Absolute
Break %
Respondents
Base
Drive self Passenger
in car/van in car/van
Bus Train
Don't visit (shop via PC
Taxi Walk Bicycle Internet or telephone)
Base
Unw eighted 1017
620
268
35
2
6
64
7
15
Weighted 1017
656
245
31
2
4
62
7
9
Kings Lynn,
Morrisons
13
1.3%
6
0.9%
7
2.9%
-
-
-
-
-
-
Kings Lynn,
Safew ay/BP
6
0.6%
4
0.7%
1
0.5%
1
1.9%
-
-
-
-
-
Kings Lynn,
Sainsbury
28
2.8%
18
2.7%
7
2.9%
3
9.6%
-
-
-
-
0
4.5%
Kings Lynn,
Som erfield
1
0.1%
1
0.4%
-
-
-
-
-
-
Kings Lynn, Tesco
Gayw ood
17
1.7%
10
1.6%
6
2.5%
1
2.6%
-
-
-
-
-
Kings Lynn, Tesco,
Hardw ick Lane
4
0.4%
2
0.3%
1
0.5%
1
3.0%
-
-
-
-
-
Local Stores
10
1.0%
2
0.4%
-
-
-
-
-
-
Longw ater,
Sainsburys
1
0.1%
1
0.1%
-
-
-
-
-
-
-
Mundesley, Local
Stores
5
0.5%
3
0.4%
1
0.5%
-
-
-
1
2.1%
-
-
North Walsham ,
Sainsbury
54
5.3%
29
4.4%
20
8.2%
3
9.5%
-
Norw ich, Asda
113
11.1%
88
13.4%
23
9.4%
2
7.7%
-
-
-
-
-
Norw ich, Budgens
4
0.4%
3
0.4%
-
-
-
1
2.2%
-
-
Norw ich, Morrisons
53
5.2%
24
3.6%
-
-
-
-
-
Norw ich, Sainsbury
City
27
2.7%
20
3.0%
-
-
2
2.6%
-
-
Q2A Ltd
-
-
25
4
10.2% 12.6%
6
2.3%
-
1
16.4%
8
12.1%
1
1.1%
1
14.7%
-
Page:66
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q3. Where normally buy food/groceries by Q5. Mode of travel to food store weighting WT1 (V1)
Q5. Mode of travel to food store
Absolute
Break %
Respondents
Base
Drive self Passenger
in car/van in car/van
Bus Train
Don't visit (shop via PC
Taxi Walk Bicycle Internet or telephone)
Base
Unw eighted 1017
620
268
35
2
6
64
7
15
Weighted 1017
656
245
31
2
4
62
7
9
-
-
Norw ich, Sainsbury
Cotessey
14
1.4%
14
2.1%
-
-
-
-
-
Norw ich, Sainsbury,
Thorpe St Andrew
38
3.7%
31
4.7%
4
1.8%
-
-
-
-
Norw ich, Tesco
85
8.3%
64
9.7%
-
-
-
-
Sherringham , Local
Stores
1
0.1%
-
-
-
-
-
1
2.1%
-
-
Spixw orth, Budgens
2
0.2%
-
-
1
3.1%
-
-
1
2.2%
-
-
Stalham , Som erfield
3
0.3%
-
-
-
-
-
3
4.3%
-
-
Stalham , Tesco
19
1.8%
14
2.2%
3
1.2%
-
-
-
2
2.6%
-
-
Sw affham , Safew ay
2
0.2%
2
0.4%
-
-
-
-
-
-
-
Sw affham ,
Som erfield
1
0.1%
1
0.2%
-
-
-
-
-
-
-
Taverham , Budgens
2
0.2%
1
0.1%
-
1
2.6%
-
-
-
-
-
Taverham ,
Som erfield
2
0.2%
2
0.3%
-
-
-
-
-
-
-
Walsingham , Local
Store
0
0.0%
-
0
0.2%
-
-
-
-
-
-
Wells, local store
4
0.4%
1
0.2%
0
0.2%
-
-
-
2
3.8%
-
-
Winterton, Local
store
1
0.1%
-
-
-
-
-
1
1.6%
-
-
Q2A Ltd
17
3
1
6.7% 10.2% 55.9%
2
32.1%
-
Page:67
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q3. Where normally buy food/groceries by Q5. Mode of travel to food store weighting WT1 (V1)
Q5. Mode of travel to food store
Absolute
Break %
Respondents
Base
Drive self Passenger
in car/van in car/van
Bus Train
Don't visit (shop via PC
Taxi Walk Bicycle Internet or telephone)
Base
Unw eighted 1017
620
268
35
2
6
64
7
15
Weighted 1017
656
245
31
2
4
62
7
9
-
-
-
-
-
-
1
9.7%
-
6
0.9%
1
0.6%
-
-
3
4.4%
-
-
Winterton, Local
Stores
1
0.1%
Wroxham , Roys
11
1.0%
Q2A Ltd
1
23.6%
Page:68
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Page:69
Q3. Where normally buy food/groceries by Q4. How often visit food store weighting WT1 (V1)
Missing Q4. How often visit food store
Absolute
Break %
Respondents
Base
6 tim es 5 tim es 4 tim es 3 tim es Tw ice a Once a Once every Once a Less often than
No reply Everyday a w eek a w eek a w eek a w eek
w eek w eek tw o w eeks m onth
once a m onth
Base
Unw eighted 1017
1
16
6
12
24
80
235
536
68
34
5
Weighted 1017
1
13
5
10
31
78
234
539
72
30
4
Q3. Where norm ally
buy food/groceries
Acle, Local Stores
1
0.1%
-
-
-
-
1
3.4%
-
-
-
-
-
-
Aysham , Local store
9
0.9%
-
1
5.6%
-
-
-
-
5
2.2%
3
0.6%
-
-
-
Burnham , Local
Stores
2
0.2%
-
-
-
-
-
1
1.2%
-
1
0.2%
-
-
-
Caister, Safew ay
1
0.1%
-
-
-
-
-
1
1.5%
-
-
-
-
-
Caister, Tesco
10
1.0%
-
1
8.5%
-
-
-
1
1.6%
3
1.4%
3
0.5%
1
1.6%
-
-
Coltishall, Local
Stores
1
0.1%
-
-
-
-
1
4.3%
-
-
-
-
-
-
Crom er, Local
stores
9
0.9%
-
1
5.6%
-
1
10.7%
-
3
3.3%
4
1.7%
1
0.1%
-
-
-
Crom er,
Safew ay/Morrisons
75
7.3%
-
4
26.8%
-
2
18.9%
1
2.4%
5
6.6%
18
7.6%
39
7.3%
4
5.3%
2
7.7%
-
Dereham ,
Som erfield
5
0.5%
-
-
2
5.3%
-
3
1.2%
1
0.1%
-
-
-
Dereham , Tesco
62
6.1%
-
-
18
7.8%
28
5.1%
7
9.4%
1
1.9%
-
Dersingham ,
Budgens
1
0.1%
-
-
-
-
-
-
1
0.4%
-
-
-
-
Don't visit, shop via
Internet/telephone
7
0.7%
1
100.0%
-
-
-
-
-
1
0.4%
1
0.2%
-
Drayton, Budgens
3
0.3%
-
-
-
-
-
-
1
0.6%
1
0.3%
-
Q2A Ltd
1
13.0%
1
9.9%
5
15.0%
3
3.4%
4
13.7%
-
-
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Page:70
Q3. Where normally buy food/groceries by Q4. How often visit food store weighting WT1 (V1)
Missing Q4. How often visit food store
Absolute
Break %
Respondents
Base
6 tim es 5 tim es 4 tim es 3 tim es Tw ice a Once a Once every Once a Less often than
No reply Everyday a w eek a w eek a w eek a w eek
w eek w eek tw o w eeks m onth
once a m onth
Base
Unw eighted 1017
1
16
6
12
24
80
235
536
68
34
5
Weighted 1017
1
13
5
10
31
78
234
539
72
30
4
East Dereham ,
Morrisons
55
5.4%
-
-
-
-
-
4
5.3%
13
5.4%
32
5.9%
4
5.7%
2
7.6%
-
Fakenham , Bugdens
3
0.3%
-
0
2.8%
-
-
-
-
1
0.4%
1
0.1%
1
1.1%
-
-
Fakenham , Local
Store
15
1.4%
-
-
-
1
6.9%
0
1.3%
1
1.1%
0
0.2%
10
1.9%
2
2.1%
-
Fakenham ,
Morrisons
6
0.6%
-
-
1
12.8%
-
-
-
2
0.8%
3
0.6%
1
0.8%
-
-
Fakenham , Safew ay
48
4.8%
-
0
3.1%
0
8.1%
-
1
2.9%
3
4.3%
11
4.9%
29
5.3%
2
3.0%
1
3.3%
-
Fakenham , Tesco
3
0.3%
-
-
-
-
-
-
0
0.2%
2
0.4%
-
-
-
Felm ingham , local
store
1
0.1%
-
1
7.5%
-
-
-
-
-
-
-
-
-
Great Yarm outh,
Asda
49
4.8%
-
-
-
-
-
8
9.7%
13
5.6%
18
3.3%
3
4.0%
Great Yarm outh,
Sainsbury
34
3.4%
-
-
-
-
-
3
3.8%
7
3.0%
23
4.3%
1
1.7%
-
-
Great Yarm outh,
Tesco
41
4.0%
-
-
-
-
-
1
1.4%
4
1.7%
30
5.6%
5
7.0%
-
-
Holt, Budgens
15
1.5%
-
-
2
6.6%
3
3.3%
5
2.0%
3
0.6%
-
-
-
Hunstanton,
Budgens
7
0.7%
-
-
-
-
1
3.0%
1
1.0%
2
0.8%
3
0.5%
1
1.3%
-
-
Hunstanton, Tesco
27
2.7%
-
-
-
-
1
3.0%
3
3.3%
7
3.2%
14
2.5%
1
1.3%
1
3.0%
1
24.6%
Kings Lynn,
Budgens
5
0.5%
-
-
-
-
1
2.4%
-
2
1.0%
1
0.2%
1
0.8%
-
1
24.6%
Q2A Ltd
1
28.0%
1
13.3%
6
20.9%
0
11.2%
1
25.3%
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Page:71
Q3. Where normally buy food/groceries by Q4. How often visit food store weighting WT1 (V1)
Missing Q4. How often visit food store
Absolute
Break %
Respondents
Base
6 tim es 5 tim es 4 tim es 3 tim es Tw ice a Once a Once every Once a Less often than
No reply Everyday a w eek a w eek a w eek a w eek
w eek w eek tw o w eeks m onth
once a m onth
Base
Unw eighted 1017
1
16
6
12
24
80
235
536
68
34
5
Weighted 1017
1
13
5
10
31
78
234
539
72
30
4
Kings Lynn,
Morrisons
13
1.3%
-
-
-
-
-
1
1.2%
6
2.7%
4
0.8%
1
0.8%
1
1.9%
-
Kings Lynn,
Safew ay/BP
6
0.6%
-
-
-
-
-
2
3.1%
1
0.3%
3
0.6%
-
-
-
Kings Lynn,
Sainsbury
28
2.8%
-
-
-
-
2
3.1%
10
4.3%
14
2.7%
-
1
2.5%
-
Kings Lynn,
Som erfield
1
0.1%
-
-
-
-
-
-
-
1
0.2%
-
-
-
Kings Lynn, Tesco
Gayw ood
17
1.7%
-
-
-
-
-
2
2.9%
4
1.9%
9
1.7%
-
2
5.5%
-
Kings Lynn, Tesco,
Hardw ick Lane
4
0.4%
-
-
-
-
-
-
1
0.4%
3
0.5%
-
1
1.9%
-
Local Stores
10
1.0%
-
-
1
1.0%
-
1
0.3%
-
-
-
Longw ater,
Sainsburys
1
0.1%
-
-
-
-
-
-
1
1.1%
-
-
Mundesley, Local
Stores
5
0.5%
-
-
-
4
12.3%
-
-
-
-
-
-
North Walsham ,
Sainsbury
54
5.3%
-
-
-
-
5
15.3%
6
7.4%
10
4.5%
28
5.3%
5
6.5%
-
-
Norw ich, Asda
113
11.1%
-
-
-
-
-
7
9.1%
18
7.9%
73
13.6%
10
14.3%
Norw ich, Budgens
4
0.4%
-
-
-
-
-
1
1.7%
-
Norw ich, Morrisons
53
5.2%
-
-
-
-
-
4
4.8%
9
3.8%
30
5.6%
Norw ich, Sainsbury
City
27
2.7%
-
-
-
-
-
-
6
2.7%
21
3.8%
Q2A Ltd
1
13.0%
1
25.0%
1
6.9%
1
13.3%
6
18.7%
-
3
0.5%
9
12.5%
-
3
11.2%
1
14.4%
-
-
1
1.8%
-
-
-
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Page:72
Q3. Where normally buy food/groceries by Q4. How often visit food store weighting WT1 (V1)
Missing Q4. How often visit food store
Absolute
Break %
Respondents
Base
6 tim es 5 tim es 4 tim es 3 tim es Tw ice a Once a Once every Once a Less often than
No reply Everyday a w eek a w eek a w eek a w eek
w eek w eek tw o w eeks m onth
once a m onth
Base
Unw eighted 1017
1
16
6
12
24
80
235
536
68
34
5
Weighted 1017
1
13
5
10
31
78
234
539
72
30
4
Norw ich, Sainsbury
Cotessey
14
1.4%
-
1
6.1%
-
-
-
-
8
3.2%
4
0.8%
Norw ich, Sainsbury,
Thorpe St Andrew
38
3.7%
-
-
-
-
-
-
11
4.7%
Norw ich, Tesco
85
8.3%
-
-
-
-
-
6
7.8%
11
4.5%
Sherringham , Local
Stores
1
0.1%
-
-
-
-
1
4.1%
-
-
-
-
-
-
Spixw orth, Budgens
2
0.2%
-
-
-
-
-
1
1.3%
1
0.6%
-
-
-
-
Stalham , Som erfield
3
0.3%
-
-
-
-
-
-
1
0.3%
2
0.4%
-
-
-
Stalham , Tesco
19
1.8%
-
-
-
-
2
2.1%
6
2.4%
7
1.2%
2
3.2%
-
-
Sw affham , Safew ay
2
0.2%
-
-
-
-
-
-
1
0.3%
2
0.3%
-
-
-
Sw affham ,
Som erfield
1
0.1%
-
-
-
-
-
-
1
0.5%
-
-
-
-
Taverham , Budgens
2
0.2%
-
-
-
-
-
1
1.0%
1
0.4%
-
-
-
-
Taverham ,
Som erfield
2
0.2%
-
-
-
-
-
-
2
0.9%
-
-
-
-
Walsingham , Local
Store
0
0.0%
-
-
-
0
4.4%
-
-
-
-
-
-
-
Wells, local store
4
0.4%
-
-
1
8.7%
-
-
1
0.2%
1
0.2%
-
-
-
Winterton, Local
store
1
0.1%
-
-
-
-
-
-
1
0.2%
-
-
-
Q2A Ltd
3
19.4%
2
14.5%
-
-
1
4.5%
-
21
3.9%
5
7.5%
-
-
58
10.7%
6
8.9%
4
12.6%
-
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Page:73
Q3. Where normally buy food/groceries by Q4. How often visit food store weighting WT1 (V1)
Missing Q4. How often visit food store
Absolute
Break %
Respondents
Base
6 tim es 5 tim es 4 tim es 3 tim es Tw ice a Once a Once every Once a Less often than
No reply Everyday a w eek a w eek a w eek a w eek
w eek w eek tw o w eeks m onth
once a m onth
Base
Unw eighted 1017
1
16
6
12
24
80
235
536
68
34
5
Weighted 1017
1
13
5
10
31
78
234
539
72
30
4
Winterton, Local
Stores
1
0.1%
-
-
-
-
-
1
0.8%
-
-
-
-
-
Wroxham , Roys
11
1.0%
-
-
-
1
6.9%
-
2
2.1%
2
0.9%
6
1.2%
-
-
-
Q2A Ltd
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Page:74
Q7. Where last bought clothing/footwear by Q8. How often visit clothing/footwear store weighting WT1 (V1)
Missing Q8. How often visit clothing/footw ear store
Absolute
Break %
Respondents
Base
6 tim es 5 tim es 4 tim es 3 tim es Tw ice a Once a Once every Once a Less often than Don't
No reply Everyday a w eek a w eek a w eek a w eek
w eek w eek tw o w eeks m onth
once a m onth
vist
Base
Unw eighted 1017
1
116
2
7
14
38
62
246
124
145
251
11
Weighted 1017
1
120
4
9
15
36
62
249
134
152
227
7
Q7. Where last
bought
clothing/footw ear
Abroad
5
0.5%
-
-
-
-
-
-
-
-
-
-
5
2.1%
-
Aylsham
7
0.7%
-
-
-
-
-
-
1
1.6%
6
2.4%
-
-
-
-
Bridlington
0
0.0%
-
-
-
-
-
-
-
-
-
-
0
0.2%
-
Caister
2
0.2%
-
-
-
-
-
-
-
2
1.0%
-
-
-
-
Coventry
0
0.0%
-
-
-
-
-
-
-
-
-
-
0
0.2%
-
Crom er
27
2.6%
-
10
8.6%
-
-
1
8.4%
-
2
3.9%
7
2.9%
5
3.4%
-
1
0.3%
-
Dereham
33
3.3%
-
2
1.3%
-
2
6.6%
4
6.7%
8
3.2%
6
4.5%
2
1.0%
2
0.7%
-
Don't know /can't
rem em ber
17
1.6%
-
-
-
-
-
-
-
1
0.3%
-
1
0.5%
15
6.6%
-
Fakenham
44
4.3%
-
0
0.3%
-
-
1
8.0%
3
9.5%
4
6.3%
13
5.1%
7
5.2%
5
3.2%
11
4.7%
-
Great Yarm outh
95
9.3%
-
10
8.4%
-
4
11.9%
2
3.7%
31
12.6%
13
9.9%
15
9.9%
17
7.6%
-
Holt
31
3.1%
-
6
4.7%
-
-
1
2.2%
2
3.3%
8
3.4%
6
4.3%
2
1.4%
4
1.7%
-
Hoveton
4
0.4%
-
-
-
-
-
-
-
3
1.2%
-
1
0.8%
-
-
Hunstanton
4
0.4%
-
-
-
-
-
-
1
1.5%
3
1.1%
-
-
-
-
Q2A Ltd
2
18.0%
1
11.7%
6
41.6%
3
16.8%
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Page:75
Q7. Where last bought clothing/footwear by Q8. How often visit clothing/footwear store weighting WT1 (V1)
Missing Q8. How often visit clothing/footw ear store
Absolute
Break %
Respondents
Base
6 tim es 5 tim es 4 tim es 3 tim es Tw ice a Once a Once every Once a Less often than Don't
No reply Everyday a w eek a w eek a w eek a w eek
w eek w eek tw o w eeks m onth
once a m onth
vist
Base
Unw eighted 1017
1
116
2
7
14
38
62
246
124
145
251
11
Weighted 1017
1
120
4
9
15
36
62
249
134
152
227
7
7
19.6%
7
11.7%
Kings Lynn
134
13.1%
-
Leam ington Spa
0
0.0%
-
-
-
-
-
-
-
-
-
0
0.2%
-
-
London
9
0.9%
-
-
-
-
-
-
-
-
-
1
0.9%
8
3.5%
-
Low estoft
3
0.3%
-
-
-
-
-
-
-
1
0.6%
2
1.2%
-
-
Mail Order
15
1.5%
1
100.0%
-
-
-
-
-
-
-
-
1
0.8%
7
6
3.0% 90.6%
Manchester
1
0.1%
-
-
-
-
-
-
-
-
-
-
1
0.4%
-
Mundesley
1
0.1%
-
-
-
-
-
-
-
1
0.5%
-
-
-
-
Norfolk, ACG
1
0.1%
-
-
-
-
-
-
-
1
0.2%
-
-
-
1
9.4%
North Walsham
16
1.6%
-
-
-
-
-
1
2.9%
1
2.3%
9
3.5%
2
1.5%
1
0.5%
2
1.0%
-
Norw ich
522
51.4%
-
64
53.1%
76
105
57.2% 69.0%
113
49.9%
-
Sheringham
12
1.2%
-
3
2.2%
-
-
-
-
1
1.3%
2
0.7%
3
2.1%
2
1.1%
2
1.0%
-
Spixw orth
3
0.3%
-
1
0.8%
-
-
-
1
2.8%
1
2.2%
-
-
-
-
-
Stalham
10
1.0%
-
-
-
-
-
-
-
4
1.7%
2
1.4%
-
4
1.9%
-
Stam ford
1
0.1%
-
-
-
-
-
-
-
1
0.4%
-
-
-
-
Q2A Ltd
24
19.7%
-
1
15.5%
4
84.5%
5
53.5%
2
16.8%
1
7.8%
2
10.4%
16
44.7%
36
14.4%
34
107
54.2% 43.1%
10
7.6%
14
9.0%
30
13.2%
-
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Page:76
Q7. Where last bought clothing/footwear by Q8. How often visit clothing/footwear store weighting WT1 (V1)
Missing Q8. How often visit clothing/footw ear store
Absolute
Break %
Respondents
Base
6 tim es 5 tim es 4 tim es 3 tim es Tw ice a Once a Once every Once a Less often than Don't
No reply Everyday a w eek a w eek a w eek a w eek
w eek w eek tw o w eeks m onth
once a m onth
vist
Base
Unw eighted 1017
1
116
2
7
14
38
62
246
124
145
251
11
Weighted 1017
1
120
4
9
15
36
62
249
134
152
227
7
Sw affham
1
0.1%
-
-
-
-
-
-
-
-
1
0.4%
-
-
-
Sw ansea
1
0.1%
-
-
-
-
-
-
-
-
-
-
1
0.2%
-
Taverham
1
0.1%
-
-
-
-
-
-
1
1.3%
-
-
-
-
-
Wells Next The Sea
4
0.4%
-
-
-
-
0
2.8%
-
-
2
1.0%
-
1
0.6%
0
0.2%
-
Wroxham
11
1.1%
-
1
0.8%
-
-
1
4.4%
-
-
3
1.2%
3
2.0%
-
4
1.7%
-
Q2A Ltd
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Page:77
Q7. Where last bought clothing/footwear by Q20. No. cars weighting WT1 (V1)
Q20. No. cars
Absolute
Break %
Respondents
Base
One
Tw o Three
Four or
m ore
None Refused
Base
Base
One
Tw o Three
Four or
m ore
None Refused
Base
Unw eighted 1017
459
240
36
19
240
23
Unw eighted 1017
459
240
36
19
240
23
Weighted 1017
454
248
44
25
226
20
Weighted 1017
454
248
44
25
226
20
Q7. Where last
bought
clothing/footw ear
Kings Lynn
Abroad
5
0.5%
4
0.9%
-
-
1
2.2%
-
-
Aylsham
7
0.7%
3
0.6%
2
0.9%
1
1.8%
-
1
0.4%
-
Bridlington
0
0.0%
-
0
0.1%
-
-
-
-
Caister
2
0.2%
1
0.3%
1
0.5%
-
-
-
-
Coventry
0
0.0%
0
0.1%
-
-
-
-
-
Crom er
17
27
3.7%
2.6%
3
1.4%
-
-
5
2.2%
2
8.1%
Dereham
15
33
3.3%
3.3%
4
1.6%
-
1
13
2.4%
5.6%
1
6.0%
-
3
6.0%
-
10
4.5%
-
Don't know /can't
rem em ber
17
1.6%
4
0.8%
Fakenham
24
44
5.3%
4.3%
5
2.1%
1
1.2%
-
12
5.4%
2
10.9%
Great Yarm outh
36
95
8.0%
9.3%
31
12.3%
2
4.9%
2
22
9.3%
9.9%
1
5.5%
8
1.8%
5
2.0%
-
-
17
7.7%
1
4.0%
Q2A Ltd
Q20. No. cars
Absolute
Break %
Respondents
Holt
31
3.1%
Hoveton
4
0.4%
-
2
0.7%
-
-
2
1.1%
-
Hunstanton
4
0.4%
2
0.4%
1
0.4%
-
-
1
0.4%
-
62
134
13.1% 13.6%
25
7
9.9% 14.9%
5
34
22.2% 15.1%
1
6.9%
Leam ington Spa
0
0.0%
0
0.1%
-
-
-
-
-
London
9
0.9%
5
1.0%
4
1.8%
0
0.8%
-
-
-
Low estoft
3
0.3%
3
0.6%
-
-
-
1
0.3%
-
Mail Order
15
1.5%
6
1.3%
3
1.3%
-
-
6
2.7%
-
Manchester
1
0.1%
1
0.2%
-
-
-
-
-
Mundesley
1
0.1%
1
0.3%
-
-
-
-
-
Norfolk, ACG
1
0.1%
-
1
0.2%
-
-
1
0.3%
-
North Walsham
16
1.6%
8
1.7%
3
1.4%
-
-
4
1.9%
1
3.8%
16
81
63.9% 35.7%
9
46.3%
Norw ich
236
150
30
522
51.4% 52.1% 60.3% 68.7%
Sheringham
12
1.2%
6
1.3%
3
1.4%
-
-
3
1.1%
-
Spixw orth
3
0.3%
1
0.3%
-
-
-
2
0.9%
-
Stalham
10
1.0%
1
0.3%
2
0.8%
1
1.7%
-
5
2.1%
2
8.4%
Stam ford
1
0.1%
-
1
0.4%
-
-
-
-
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q7. Where last bought clothing/footwear by Q20. No. cars weighting WT1 (V1)
Q20. No. cars
Absolute
Break %
Respondents
Base
One
Tw o Three
Four or
m ore
None Refused
Base
Unw eighted 1017
459
240
36
19
240
23
Weighted 1017
454
248
44
25
226
20
Sw affham
1
0.1%
1
0.1%
-
-
-
-
-
Sw ansea
1
0.1%
1
0.1%
-
-
-
-
-
Taverham
1
0.1%
-
-
-
-
1
0.4%
-
Wells Next The Sea
4
0.4%
4
0.8%
-
-
-
0
0.2%
-
Wroxham
11
1.1%
4
1.0%
2
0.7%
-
-
5
2.2%
-
Q2A Ltd
Page:78
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Page:79
Q7. Where last bought clothing/footwear by Q21. Age weighting WT1 (V1)
Absolute
Break %
Respondents
Q21. Age
Base
16 - 24 25 - 34 35 - 44 45 - 54 55 - 64
65 +
Base
Q21. Age
Base
16 - 24 25 - 34 35 - 44 45 - 54 55 - 64
65 +
Base
Unw eighted 1017
32
81
190
212
213
289
Unw eighted 1017
32
81
190
212
213
289
Weighted 1017
114
131
161
175
164
272
Weighted 1017
114
131
161
175
164
272
Q7. Where last
bought
clothing/footw ear
Kings Lynn
Abroad
5
0.5%
-
2
1.7%
1
0.8%
-
-
1
0.4%
Aylsham
7
0.7%
-
2
1.6%
1
0.8%
1
0.5%
3
1.7%
-
Bridlington
0
0.0%
-
-
-
-
0
0.2%
-
Caister
2
0.2%
-
-
-
1
0.7%
-
1
0.4%
Coventry
0
0.0%
-
-
-
-
0
0.2%
-
Crom er
27
2.6%
-
5
3.6%
2
1.5%
6
3.5%
3
10
1.8%
3.8%
Dereham
33
3.3%
6
5.2%
2
1.5%
8
5.1%
5
3.1%
6
3.9%
Don't know /can't
rem em ber
17
1.6%
-
-
-
3
1.8%
3
10
1.8%
3.9%
Fakenham
44
4.3%
-
3
2.6%
7
4.6%
8
4.4%
8
18
4.9%
6.5%
Great Yarm outh
95
9.3%
-
19
14.5%
Holt
31
3.1%
-
-
3
2.0%
2
1.2%
4
22
2.5%
8.0%
Hoveton
4
0.4%
-
-
2
1.0%
-
-
2
0.9%
Hunstanton
4
0.4%
-
-
-
-
-
4
1.4%
Q2A Ltd
Absolute
Break %
Respondents
6
2.0%
14
10
18
34
8.4%
5.4% 11.2% 12.5%
17
15
134
13.1% 14.8% 11.4%
15
27
24
36
9.2% 15.4% 14.6% 13.3%
Leam ington Spa
0
0.0%
-
-
-
-
0
0.2%
-
London
9
0.9%
-
5
3.8%
-
1
0.5%
1
0.8%
2
0.8%
Low estoft
3
0.3%
-
-
-
-
1
0.5%
2
0.9%
Mail Order
15
1.5%
-
-
1
0.4%
3
1.6%
4
2.6%
7
2.7%
Manchester
1
0.1%
-
-
-
1
0.5%
-
-
Mundesley
1
0.1%
-
-
-
-
-
1
0.5%
Norfolk, ACG
1
0.1%
-
-
-
-
1
0.4%
1
0.2%
North Walsham
16
1.6%
-
-
2
1.0%
4
2.2%
4
2.5%
7
2.4%
Norw ich
91
76
100
98
70
87
522
51.4% 80.0% 58.1% 62.0% 56.1% 42.9% 32.0%
Sheringham
12
1.2%
-
2
1.2%
2
1.2%
2
1.2%
4
2.3%
3
0.9%
Spixw orth
3
0.3%
-
-
-
-
2
1.2%
1
0.5%
Stalham
10
1.0%
-
-
2
1.4%
1
0.6%
2
1.0%
6
2.0%
Stam ford
1
0.1%
-
-
-
-
-
1
0.3%
Sw affham
1
0.1%
-
-
-
-
1
0.4%
-
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q7. Where last bought clothing/footwear by Q21. Age weighting WT1 (V1)
Absolute
Break %
Respondents
Q21. Age
Base
16 - 24 25 - 34 35 - 44 45 - 54 55 - 64
65 +
Base
Unw eighted 1017
32
81
190
212
213
289
Weighted 1017
114
131
161
175
164
272
Sw ansea
1
0.1%
-
-
-
1
0.3%
-
-
Taverham
1
0.1%
-
-
-
1
0.5%
-
-
Wells Next The Sea
4
0.4%
-
-
1
0.5%
-
1
0.5%
3
1.0%
Wroxham
11
1.1%
-
-
-
1
0.6%
3
1.8%
7
2.6%
Q2A Ltd
Page:80
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Page:81
Q9. Where shop - Christmas/Occasion by Q21. Age weighting WT1 (V1)
Absolute
Break %
Respondents
Q21. Age
Base
16 - 24 25 - 34 35 - 44 45 - 54 55 - 64
65 +
Base
Absolute
Break %
Respondents
Q21. Age
Base
16 - 24 25 - 34 35 - 44 45 - 54 55 - 64
65 +
Base
Unw eighted 1017
32
81
190
212
213
289
Unw eighted 1017
32
81
190
212
213
289
Weighted 1017
114
131
161
175
164
272
Weighted 1017
114
131
161
175
164
272
5
4.3%
-
-
4
2.1%
3
1.7%
1
0.4%
Q9. Where shop Christm as/Occasion
Mail Order
12
1.2%
Norfolk, ACG
1
0.1%
-
-
-
-
1
0.4%
-
10
3.8%
North Walsham
16
1.5%
-
-
2
1.0%
5
2.8%
2
1.5%
7
2.4%
Cam bridge
1
0.1%
-
-
-
1
0.6%
-
Crom er
14
1.4%
-
-
-
4
2.3%
-
Dereham
12
1.2%
-
2
1.5%
2
1.5%
2
1.1%
1
0.7%
5
1.7%
Norw ich
Don't buy
10
1.0%
-
-
-
-
0
0.2%
9
3.5%
Peterborough
1
0.1%
-
-
0
0.2%
1
0.3%
-
-
Fakenham
20
2.0%
-
-
2
1.1%
2
0.9%
3
2.0%
13
4.9%
Reading
0
0.0%
-
-
-
-
0
0.2%
-
Great Yarm outh
74
7.3%
-
8
4.7%
9
5.1%
15
9.3%
32
11.7%
Sheringham
6
0.6%
-
-
2
1.0%
-
2
1.1%
3
0.9%
Holt
27
2.6%
-
-
2
1.4%
2
1.0%
5
3.0%
18
6.6%
Spixw orth
2
0.2%
-
-
-
-
1
0.6%
1
0.5%
Hoveton
1
0.1%
-
-
-
-
-
1
0.2%
Stalham
8
0.8%
-
-
2
1.4%
-
1
0.5%
5
1.7%
Hunstanton
3
0.3%
-
-
-
-
-
3
1.0%
Wells Next The Sea
2
0.2%
-
1
0.8%
-
-
-
1
0.5%
Internet
1
0.1%
-
1
0.8%
-
-
-
-
Wroxham
9
0.9%
-
-
-
-
2
1.2%
7
2.7%
It varies
8
0.7%
-
-
1
0.3%
1
0.5%
1
0.5%
5
2.0%
10
7.8%
15
9.2%
22
12.8%
19
11.8%
37
13.7%
Kings Lynn
Q2A Ltd
15
119
11.7% 13.0%
10
7.7%
-
London
8
0.8%
-
1
0.7%
1
0.8%
1
0.3%
2
0.9%
4
1.3%
Low estoft
1
0.1%
-
-
-
-
-
1
0.5%
94
106
124
123
105
108
661
65.0% 82.7% 80.6% 77.4% 70.1% 64.3% 39.8%
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Page:82
Q9. Where shop - Christmas/Occasion by Q7. Where last bought clothing/footwear weighting WT1 (V1)
Q7. Where last bought clothing/footw ear
Absolute
Break %
Respondents
Base
Great
Aylsham Crom er Fakenham Yarm outh
Holt Hoveton
Kings
North
Wells Next
Mail Norfolk,
Lynn Low estoft Walsham Norw ich Sheringham Stalham Sw affham
The Sea Wroxham Order
ACG
Base
Unw eighted 1017
6
25
70
82
31
4
179
4
19
443
13
13
1
7
11
19
2
Weighted 1017
7
27
44
95
31
4
134
3
16
522
12
10
1
4
11
15
1
-
-
1
1.1%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
1
4.1%
-
-
-
1
7.9%
1
0.2%
-
-
-
-
-
-
-
Q9. Where shop Christm as/Occasion
Cam bridge
1
0.1%
-
Crom er
14
1.4%
-
Dereham
12
1.2%
-
-
-
-
-
-
2
1.2%
-
-
1
0.2%
-
-
-
-
-
-
-
Don't buy
10
1.0%
-
1
4.8%
1
1.9%
-
0
1.3%
-
1
0.7%
-
-
-
0
3.1%
-
-
-
-
1
7.7%
-
Fakenham
20
2.0%
-
-
13
30.5%
-
1
4.1%
-
2
1.2%
-
-
2
0.5%
-
-
-
-
-
0
2.8%
-
Great Yarm outh
74
7.3%
-
-
-
-
-
10
2.0%
1
9.9%
1
6.4%
-
-
-
-
Holt
27
2.6%
-
-
-
-
5
1.0%
-
-
-
-
-
-
-
Hoveton
-
-
-
-
-
-
-
-
-
-
-
Q2A Ltd
1
14.2%
11
40.7%
-
-
-
-
-
-
1
0.1%
-
-
-
-
-
Hunstanton
3
0.3%
-
-
-
-
-
-
1
0.7%
-
-
-
-
-
-
-
-
-
-
Internet
1
0.1%
-
-
-
-
-
-
-
-
-
1
0.2%
-
-
-
-
-
-
-
It varies
8
0.7%
-
1
4.8%
0
1.0%
-
-
-
-
-
-
3
0.6%
-
-
-
-
-
-
-
Kings Lynn
119
11.7%
-
1
3.9%
7
16.9%
-
1
3.3%
-
100
74.9%
-
-
1
0.3%
-
-
-
-
0
2.8%
-
London
8
0.8%
-
-
-
-
-
-
-
-
3
0.7%
-
-
-
-
-
-
-
56
59.2%
21
68.7%
1
16.1%
2
57.8%
-
1
53.2%
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Page:83
Q9. Where shop - Christmas/Occasion by Q7. Where last bought clothing/footwear weighting WT1 (V1)
Q7. Where last bought clothing/footw ear
Absolute
Break %
Respondents
Base
Dereham London Hunstanton Caister
Don't know /can't
Leam ington
rem em ber Spixw orth Abroad Mundesley Sw ansea
Spa Bridlington Coventry Stam ford Manchester Taverham
Base
Unw eighted 1017
40
9
4
2
18
3
4
1
1
1
1
1
1
1
1
Weighted 1017
33
9
4
2
17
3
5
1
1
0
0
0
1
1
1
Q9. Where shop Christm as/Occasion
Cam bridge
1
0.1%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Crom er
14
1.4%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Dereham
12
1.2%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Don't buy
10
1.0%
-
-
-
-
-
-
-
-
-
-
-
-
Fakenham
20
2.0%
1
2.5%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Great Yarm outh
74
7.3%
-
-
-
2
100.0%
1
8.0%
-
-
-
-
-
-
-
-
-
-
Holt
27
2.6%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Hoveton
1
0.1%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Hunstanton
3
0.3%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Internet
1
0.1%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
It varies
8
0.7%
-
-
-
-
-
-
-
0
100.0%
-
-
-
-
Kings Lynn
119
11.7%
-
-
-
-
-
-
-
-
-
-
-
1
100.0%
-
-
London
8
0.8%
-
-
-
-
-
-
1
100.0%
-
-
-
-
-
-
Q2A Ltd
10
29.0%
4
12.6%
-
4
40.9%
1
25.0%
2
50.0%
-
4
23.8%
2
11.8%
-
1
11.6%
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Page:84
Q9. Where shop - Christmas/Occasion by Q7. Where last bought clothing/footwear weighting WT1 (V1)
Q7. Where last bought clothing/footw ear
Absolute
Break %
Respondents
Base
Great
Aylsham Crom er Fakenham Yarm outh
Holt Hoveton
Kings
North
Wells Next
Mail Norfolk,
Lynn Low estoft Walsham Norw ich Sheringham Stalham Sw affham
The Sea Wroxham Order
ACG
Base
Unw eighted 1017
6
25
70
82
31
4
179
4
19
443
13
13
1
7
11
19
2
Weighted 1017
7
27
44
95
31
4
134
3
16
522
12
10
1
4
11
15
1
-
-
-
-
-
-
-
-
-
Low estoft
1
0.1%
-
-
-
-
-
-
-
Mail Order
12
1.2%
-
-
1
1.3%
-
-
-
-
-
-
5
0.9%
1
8.6%
-
-
-
-
Norfolk, ACG
1
0.1%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
North Walsham
16
1.5%
-
2
6.7%
-
-
-
-
-
-
11
64.5%
1
0.2%
1
8.6%
-
-
-
-
-
Norw ich
661
65.0%
4
27.6%
484
92.7%
4
32.2%
Peterborough
1
0.1%
-
-
-
-
-
-
1
0.7%
-
-
-
-
-
-
-
-
-
-
Reading
0
0.0%
-
-
-
-
0
1.2%
-
-
-
-
-
-
-
-
-
-
-
-
Sheringham
6
0.6%
-
-
-
-
-
-
-
-
-
2
0.3%
-
-
-
-
-
-
Spixw orth
2
0.2%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Stalham
8
0.8%
-
-
-
1
1.2%
-
-
-
-
-
1
0.1%
-
-
-
-
-
-
Wells Next The Sea
2
0.2%
-
-
-
-
-
-
-
-
-
1
0.2%
-
-
-
-
-
-
Wroxham
9
0.9%
-
-
-
-
-
-
-
-
-
-
-
-
-
1
6.4%
-
Q2A Ltd
6
85.8%
10
39.1%
21
48.4%
36
5
38.5% 17.3%
3
83.9%
27
20.5%
1
41.3%
2
58.7%
4
37.6%
4
37.8%
6
55.8%
1
100.0%
0
10.0%
1
32.2%
-
4
25.9%
4
8
32.9% 54.5%
7
67.1%
1
46.8%
-
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Page:85
Q9. Where shop - Christmas/Occasion by Q7. Where last bought clothing/footwear weighting WT1 (V1)
Q7. Where last bought clothing/footw ear
Absolute
Break %
Respondents
Base
Dereham London Hunstanton Caister
Don't know /can't
Leam ington
rem em ber Spixw orth Abroad Mundesley Sw ansea
Spa Bridlington Coventry Stam ford Manchester Taverham
Base
Unw eighted 1017
40
9
4
2
18
3
4
1
1
1
1
1
1
1
1
Weighted 1017
33
9
4
2
17
3
5
1
1
0
0
0
1
1
1
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
1
3.5%
-
-
-
-
-
-
-
-
-
-
-
-
-
1
100.0%
Low estoft
1
0.1%
Mail Order
12
1.2%
Norfolk, ACG
1
0.1%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
North Walsham
16
1.5%
-
-
-
-
-
-
-
1
100.0%
-
-
-
-
-
-
-
Norw ich
661
65.0%
-
-
0
100.0%
-
0
100.0%
-
1
100.0%
-
Peterborough
1
0.1%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Reading
0
0.0%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Sheringham
6
0.6%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Spixw orth
2
0.2%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Stalham
8
0.8%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Wells Next The Sea
2
0.2%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Wroxham
9
0.9%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Q2A Ltd
18
52.4%
6
59.1%
1
25.0%
-
9
56.4%
1
29.6%
2
70.4%
3
63.9%
1
24.5%
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Page:86
Q15. TC nearest to where you live by Q16. Suggested improvements to nearest TC weighting WT1 (V1)
Q16. Suggested im provem ents to nearest TC
Absolute
Break %
Respondents
Base
Better/m ore frequent Better/new Better access More parking Cheaper
Free
More (larger) covered Im proved More clothes &
More discount
bus service train service
by car
provision parking parking shopping centres/m alls
m arket fashion shops stores/cheaper goods
Base
Unw eighted 1017
19
2
21
63
5
20
27
43
51
14
Weighted 1017
16
2
25
54
3
19
22
48
62
12
-
-
-
-
-
-
-
-
-
-
-
-
Missing
No reply
8
0.8%
Q15. TC nearest to
w here you live
Crom er
71
7.0%
1
6.4%
1
50.2%
3
13.0%
6
11.1%
Fakenham
257
25.2%
7
46.1%
1
49.8%
2
6.1%
14
25.3%
Great Yarm outh
4
0.4%
Holt
107
10.5%
Hoveton
-
2
51.0%
2
11.7%
7
36.1%
14
62.6%
16
33.3%
15
24.6%
21
33.4%
5
44.3%
-
-
2
14.1%
-
1
2.4%
19
34.4%
205
20.2%
4
23.4%
-
11
43.0%
6
11.6%
North Walsham
188
18.5%
1
4.1%
-
9
35.4%
5
9.5%
-
Norw ich
6
0.6%
-
-
-
-
-
-
-
-
-
Sheringham
42
4.1%
-
-
-
-
-
-
1
5.9%
3
7.0%
2
2.6%
2
13.4%
Stalham
98
9.6%
-
-
-
3
5.2%
-
1
5.6%
10
20.4%
2
3.6%
1
9.7%
Wells Next The Sea
31
3.1%
-
-
-
1
2.7%
Wroxham
1
0.1%
1
5.9%
-
-
-
Q2A Ltd
-
-
-
-
1
5.6%
-
-
-
-
2
9.5%
-
1
1.6%
2
2.5%
-
11
21.7%
14
23.2%
1
10.4%
5
10.9%
4
7.2%
2
14.0%
1
36.4%
0
12.6%
-
4
18.8%
2
11.6%
2
12.4%
4
20.2%
-
-
-
-
2
4.9%
2
2.8%
1
8.2%
-
-
-
-
-
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Page:87
Q15. TC nearest to where you live by Q16. Suggested improvements to nearest TC weighting WT1 (V1)
Q16. Suggested im provem ents to nearest TC
Absolute
Break %
Respondents
Base
More dept More quality/designer
Few er em pty Nicer shopping More pedestrianised More facilities Better (m ore) safety/security More facilities More
stores/larger stores
shops shops/vacancies
environm ent
streets
for children
CCTV/police presence
for disabled toilets
Base
Unw eighted 1017
103
24
27
71
9
7
1
4
1
Weighted 1017
104
27
23
73
8
7
0
4
1
-
-
-
-
-
-
-
-
-
-
-
-
-
Missing
No reply
8
0.8%
Q15. TC nearest to
w here you live
Crom er
71
7.0%
5
5.1%
1
3.8%
2
6.8%
7
9.7%
1
13.4%
Fakenham
257
25.2%
21
19.7%
7
25.9%
7
32.1%
26
35.2%
2
23.0%
Great Yarm outh
4
0.4%
Holt
107
10.5%
Hoveton
-
2
29.1%
0
100.0%
1
16.7%
-
-
-
1
0.9%
-
-
-
-
-
10
9.5%
2
6.1%
1
3.3%
-
-
-
-
-
-
205
20.2%
21
19.7%
11
38.7%
4
15.5%
24
32.8%
3
43.6%
-
-
-
North Walsham
188
18.5%
33
31.7%
6
20.4%
2
9.4%
4
5.8%
1
12.1%
Norw ich
6
0.6%
-
-
Sheringham
4
15.9%
2
29.4%
-
-
1
26.7%
-
-
-
5
7.4%
-
-
-
1
28.6%
-
2
33.4%
-
1
28.1%
-
-
-
42
4.1%
3
3.2%
-
Stalham
98
9.6%
10
9.5%
1
2.4%
2
7.6%
5
6.3%
-
Wells Next The Sea
31
3.1%
2
1.6%
1
2.7%
2
9.4%
1
1.8%
1
7.8%
1
8.1%
-
-
1
100.0%
Wroxham
1
0.1%
-
-
-
-
-
-
-
-
-
Q2A Ltd
-
-
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Page:88
Q15. TC nearest to where you live by Q16. Suggested improvements to nearest TC weighting WT1 (V1)
Q16. Suggested im provem ents to nearest TC
Absolute
Break %
Respondents
Base
More
seating/benches
Don't
Larger Electric Childrens
More shoe
Too m any
know Nothing superm arket stores
clothes McDonalds Tesco Prim ark
shops Doctors estate agents
Marks &
Asda Spencer Monsoon
Base
Unw eighted 1017
3
144
335
2
1
2
1
3
1
3
1
1
1
1
1
Weighted 1017
2
147
345
2
1
2
1
1
1
2
0
1
1
1
1
Missing
8
0.8%
-
5
3.3%
3
0.8%
-
-
-
-
-
-
-
-
-
-
-
-
Crom er
71
7.0%
-
10
7.1%
16
4.6%
-
-
-
-
-
-
-
-
-
-
-
-
Fakenham
257
25.2%
0
23
20.6% 15.4%
74
21.5%
-
1
100.0%
2
100.0%
1
100.0%
-
0
100.0%
-
-
1
100.0%
1
100.0%
Great Yarm outh
4
0.4%
-
1
0.7%
1
0.3%
-
-
-
-
-
-
-
-
-
-
-
-
Holt
107
10.5%
-
22
15.1%
45
13.1%
-
-
-
-
-
-
-
-
1
100.0%
-
-
Hoveton
205
20.2%
-
26
17.9%
59
17.0%
-
-
-
-
-
-
-
-
-
-
-
North Walsham
188
18.5%
2
34
79.4% 23.2%
74
21.4%
2
100.0%
-
-
-
-
-
-
1
100.0%
-
-
-
Norw ich
6
0.6%
-
1
0.7%
5
1.5%
-
-
-
-
-
-
-
-
-
-
-
-
Sheringham
42
4.1%
-
5
3.4%
15
4.5%
-
-
-
-
-
-
-
-
-
-
-
-
Stalham
98
9.6%
-
16
11.0%
41
11.8%
-
-
-
-
-
-
-
-
-
-
-
-
Wells Next The Sea
31
3.1%
-
3
2.2%
12
3.5%
-
-
-
-
-
-
-
-
-
-
-
-
Wroxham
1
0.1%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
No reply
Q15. TC nearest to
w here you live
Q2A Ltd
-
1
1
100.0% 100.0%
1
35.0%
1
65.0%
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q15. TC nearest to where you live by Q16. Suggested improvements to nearest TC weighting WT1 (V1)
Q16. Suggested im provem ents to nearest...
Absolute
Break %
Respondents
Base
Haberdashery
Petrol
/ w ool shop Argos Greengrocer station
Base
Unw eighted 1017
1
1
2
1
Weighted 1017
1
0
1
0
8
0.8%
-
-
-
-
Crom er
71
7.0%
-
-
-
-
Fakenham
257
25.2%
-
0
100.0%
Great Yarm outh
4
0.4%
-
-
-
-
Holt
107
10.5%
-
-
-
-
Hoveton
205
20.2%
-
-
-
-
North Walsham
188
18.5%
-
-
-
-
Norw ich
6
0.6%
-
-
-
-
Sheringham
42
4.1%
-
-
-
-
Stalham
98
9.6%
1
100.0%
-
-
-
Wells Next The Sea
31
3.1%
-
-
Wroxham
1
0.1%
-
-
Missing
No reply
Q15. TC nearest to
w here you live
Q2A Ltd
0
46.9%
-
0
0
53.1% 100.0%
-
-
Page:89
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Page:90
Q15. TC nearest to where you live by Q17. Improvements to encourage more visits to TC weighting WT1 (V1)
Q17. Im provem ents to encourage m ore visits to TC
Absolute
Break %
Respondents
Base
More
More
More
More More/better More/better health
More dept Bow ling Sw im m ing
Bingo Outdoor sports
cafes restaurants bars/nightclubs prom otions/events
cinem as
clubs/gym s stores/larger stores
Alley
Pool Casino Halls
facilities
Base
Unw eighted 1017
21
78
39
9
21
14
133
1
33
1
3
19
Weighted 1017
22
75
54
9
25
14
120
1
41
2
3
16
-
-
-
-
-
-
-
-
-
-
-
-
-
-
3
19.2%
3
2.6%
-
2
3.8%
-
-
-
3
20.0%
46
38.8%
-
7
17.5%
-
-
1
1.6%
-
-
-
-
1
4.8%
Missing
No reply
8
0.8%
Q15. TC nearest to
w here you live
Crom er
1
71
7.0% 3.4%
3
3.8%
14
25.2%
Fakenham
11
257
25.2% 48.1%
25
32.8%
23
42.4%
Great Yarm outh
4
0.4%
-
1
13.8%
-
-
1
14.4%
-
4
16.9%
-
-
-
1
7.0%
2
9.7%
1
5.8%
1
0.9%
1
100.0%
4
9.1%
-
1
22.5%
9
55.1%
Holt
1
107
10.5% 4.5%
1
1.4%
Hoveton
2
205
20.2% 10.0%
19
25.5%
7
12.2%
4
43.6%
5
19.1%
2
14.8%
41
34.2%
-
8
18.7%
-
1
52.0%
5
32.8%
North Walsham
3
188
18.5% 11.7%
9
12.6%
4
6.4%
1
11.8%
10
41.2%
1
7.4%
8
6.7%
-
6
13.8%
-
1
25.5%
1
5.0%
Norw ich
6
0.6%
-
Sheringham
42
4.1%
-
Stalham
5
98
9.6% 22.4%
-
-
-
-
-
-
-
-
-
-
-
1
9.3%
-
-
6
5.2%
-
1
2.5%
-
-
-
7
5.9%
-
-
-
7
10.0%
6
10.5%
6
7.9%
1
1.8%
-
2
9.3%
4
32.8%
13
2
32.9% 100.0%
Wells Next The Sea
31
3.1%
-
4
6.0%
1
1.4%
-
1
3.8%
-
7
5.7%
-
-
-
-
0
2.3%
Wroxham
1
0.1%
-
-
-
-
-
-
-
-
-
-
-
-
Q2A Ltd
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Page:91
Q15. TC nearest to where you live by Q17. Improvements to encourage more visits to TC weighting WT1 (V1)
Q17. Im provem ents to encourage m ore visits to TC
Absolute
Break %
Respondents
Base
More/better
Playground tourist attractions Nothing
Don't Children's skate More for young
Som ething for
Free Com m unity
know
ram p/park
people McDonalds
the elderly parking
Centre
Base
Unw eighted 1017
5
6
413
209
2
3
1
1
3
2
Weighted 1017
7
10
399
207
5
2
1
1
3
2
8
0.8%
-
-
-
-
-
-
-
-
Crom er
71
7.0%
-
-
19
25
4.8% 11.8%
-
-
-
-
2
100.0%
Fakenham
257
25.2%
-
86
35
21.7% 16.8%
1
100.0%
1
100.0%
Great Yarm outh
4
0.4%
-
-
Holt
107
10.5%
-
-
Hoveton
205
20.2%
-
North Walsham
188
18.5%
Norw ich
6
0.6%
Sheringham
42
4.1%
Stalham
98
9.6%
-
Wells Next The Sea
31
3.1%
-
Wroxham
1
0.1%
-
Missing
No reply
1
0.3%
6
3.0%
Q15. TC nearest to
w here you live
Q2A Ltd
2
33.8%
4
54.7%
1
11.5%
-
1
21.3%
-
1
59.5%
1
19.0%
-
2
1.0%
-
-
-
-
-
-
59
36
14.7% 17.3%
-
-
-
-
-
-
4
45.9%
73
31
18.4% 14.9%
-
-
-
-
1
10.3%
92
44
23.1% 21.3%
-
-
-
-
-
6
1.5%
-
15
3.8%
4
78.7%
1
40.5%
2
81.0%
-
-
-
-
-
-
-
-
5
2.2%
-
-
-
-
-
-
35
17
8.7%
8.3%
-
-
-
-
-
-
-
11
2.7%
7
3.4%
-
-
-
-
-
-
-
1
0.2%
-
-
-
-
-
-
-
4
43.8%
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Page:92
Q15. TC nearest to where you live by Q18. Where go for evening out weighting WT1 (V1)
Q18. Where go for evening out
Absolute
Break %
Respondents
Base
Great
Aylsham Crom er Fakenham Yarm outh
Holt Hoveton
Kings
North
Wells Next
Lynn Low estoft Walsham Norw ich Sheringham Stalham Sw affham
The Sea Wroxham Dersingham
Base
Unw eighted 1017
8
39
57
61
33
12
106
2
42
198
16
13
4
11
10
3
Weighted 1017
8
37
39
76
31
13
72
2
54
259
20
19
4
7
11
2
-
-
-
1
1.5%
-
-
-
-
-
-
-
-
-
-
-
-
-
1
1.6%
2
6.6%
-
1
1.3%
-
-
-
-
-
-
1
4.1%
-
49
67.3%
-
-
Missing
No reply
8
0.8%
Q15. TC nearest to
w here you live
1
10.5%
22
60.2%
1
43.4%
1
1.5%
21
8.2%
-
1
1.5%
61
23.7%
-
-
-
-
5
7.0%
-
1
1.4%
8
3.1%
2
2.5%
-
-
6
29.7%
Crom er
71
7.0%
Fakenham
257
25.2%
-
1
2.7%
Great Yarm outh
4
0.4%
-
-
-
1
1.6%
Holt
107
10.5%
2
20.8%
1
2.1%
2
4.7%
2
24
2.9% 77.0%
Hoveton
205
20.2%
2
26.0%
-
-
22
28.7%
-
North Walsham
188
18.5%
3
42.8%
-
-
10
12.7%
-
-
5
7.0%
Norw ich
6
0.6%
-
-
-
-
-
-
-
-
-
-
Sheringham
42
4.1%
-
2
4.1%
-
-
1
1.4%
-
1
1.9%
3
1.3%
Stalham
98
9.6%
-
-
-
1
1.4%
-
2
3.8%
15
5.7%
-
Wells Next The Sea
31
3.1%
-
-
9
12.1%
-
-
2
0.6%
-
-
Wroxham
1
0.1%
-
-
-
-
-
-
-
Q2A Ltd
13
35.1%
33
85.4%
4
12.3%
12
92.8%
38
49.4%
-
1
7.2%
2
5.8%
1
1.6%
-
-
-
-
-
-
-
1
56.6%
49
89.9%
-
-
-
-
-
-
-
2
8.8%
-
0
6.3%
-
3
15.2%
3
60.7%
3
46.4%
-
1
22.4%
1
38.2%
95
36.6%
-
1
3.5%
-
-
5
45.3%
-
54
20.9%
-
3
13.7%
-
-
2
20.7%
-
-
-
-
-
-
11
55.1%
14
74.0%
2
39.3%
-
1
15.4%
2
31.8%
-
-
-
-
-
3
25.0%
1
39.4%
-
-
1
9.0%
-
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Page:93
Q15. TC nearest to where you live by Q18. Where go for evening out weighting WT1 (V1)
Q18. Where go for evening out
Absolute
Break %
Respondents
Base
Don't
It Local village
go out varies
pub Norfolk Colkirk Dereham Langham Hunstanton Caister Winterton Barsham Spixw orth Horsford Hillington Hem sby Ittringham
Base
Unw eighted 1017
232
14
46
1
4
49
1
24
3
1
1
4
3
1
3
1
Weighted 1017
208
11
52
1
2
39
1
17
4
1
0
6
4
1
3
1
1
2.0%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
1
5.6%
-
-
-
-
-
-
-
-
1
100.0%
4
26.6%
-
-
0
100.0%
-
-
1
100.0%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
1
100.0%
-
-
6
100.0%
4
100.0%
-
-
-
Missing
No reply
8
0.8%
4
2.1%
-
1
24.3%
Q15. TC nearest to
w here you live
Crom er
12
1
71
7.0% 5.7% 11.7%
Fakenham
47
5
257
25.2% 22.6% 50.0%
Great Yarm outh
Holt
Hoveton
North Walsham
4
0.4%
-
34
2
107
10.5% 16.2% 14.1%
34
205
20.2% 16.3%
-
39
3
188
18.5% 18.6% 24.2%
25
65.2%
-
-
-
-
4
7.8%
-
-
19
35.4%
-
-
-
-
-
11
20.5%
-
-
4
9.0%
-
1
3.6%
-
-
-
-
-
-
10
25.8%
-
6
36.8%
2
49.8%
2
62.4%
-
Norw ich
6
0.6%
6
3.0%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Sheringham
42
4.1%
5
2.4%
-
1
1.6%
-
-
-
-
-
-
-
-
-
-
-
-
-
16
98
9.6% 7.7%
-
3
6.0%
-
-
-
-
-
1
100.0%
-
-
-
-
8
3.9%
-
0
0.8%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Stalham
Wells Next The Sea
31
3.1%
Wroxham
1
0.1%
Q2A Ltd
3
1.4%
14
1
2
26.0% 100.0% 100.0%
5
27.4%
-
1
25.9%
1
37.6%
-
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Page:94
Q15. TC nearest to where you live by Q18. Where go for evening out weighting WT1 (V1)
Q18. Where go for evening out
Absolute
Break %
Respondents
Base
Weybourne Mundesley Leicester Walsingham Blakney Burnham Salthouses Sculthorpe Freethorpe Orm esby Taverham
Base
Unw eighted 1017
1
2
1
1
1
1
1
1
1
1
3
Weighted 1017
1
3
0
0
1
0
0
2
1
1
3
8
0.8%
-
-
-
-
-
-
-
-
-
-
-
Crom er
71
7.0%
1
100.0%
-
-
-
-
-
-
-
-
-
-
Fakenham
257
25.2%
-
-
0
100.0%
0
100.0%
1
100.0%
-
0
100.0%
2
100.0%
-
-
Great Yarm outh
4
0.4%
-
-
-
-
-
-
-
-
-
-
-
Holt
107
10.5%
-
-
-
-
-
-
-
-
-
-
-
Hoveton
205
20.2%
-
-
-
-
-
-
-
-
-
-
North Walsham
188
18.5%
-
3
100.0%
-
-
-
-
-
-
1
100.0%
-
-
Norw ich
6
0.6%
-
-
-
-
-
-
-
-
-
-
-
Sheringham
42
4.1%
-
-
-
-
-
-
-
-
-
-
-
Stalham
98
9.6%
-
-
-
-
-
-
-
-
-
1
100.0%
-
Wells Next The Sea
31
3.1%
-
-
-
-
-
0
100.0%
-
-
-
-
-
Wroxham
1
0.1%
-
-
-
-
-
-
-
-
-
-
-
Missing
No reply
Q15. TC nearest to
w here you live
Q2A Ltd
1
28.6%
2
71.4%
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Page:95
Q15. TC nearest to where you live by Q19. Where last visited cinema weighting WT1 (V1)
Q19. Where last visited cinem a
Absolute
Break %
Respondents
Base
Crom er Dereham - Fakenham - Great Yarm outh Hunstanton Kings Lynn
Norw ich - Norw ich Norw ich - Norw ich Sheringham - Regal Hollyw ood Hollyw ood
- Hollyw ood - Princess - Majestic Cinem a City Hollyw ood Ster Century
- UCI Little Theatre
Don't
Norw ich, can't
go rem em ber nam e Jersey
Base
Unw eighted 1017
66
37
67
33
24
71
20
20
38
191
4
434
6
1
Weighted 1017
73
30
38
45
15
55
17
25
50
258
4
397
6
1
-
-
-
-
-
-
-
-
1
2.2%
-
-
7
1.7%
-
-
-
1
2.1%
-
-
-
1
4.6%
-
-
15
5.9%
-
32
8.1%
-
-
57
22.3%
-
73
18.3%
-
3
0.7%
Missing
No reply
8
0.8%
Q15. TC nearest to
w here you live
Crom er
71
7.0%
22
29.9%
Fakenham
257
25.2%
6
8.1%
Great Yarm outh
4
0.4%
Holt
107
10.5%
Hoveton
205
20.2%
North Walsham
188
18.5%
Norw ich
6
0.6%
Sheringham
42
4.1%
Stalham
15
21.3%
5
16.6%
30
81.2%
1
3.1%
-
1
2.7%
-
-
7
45.4%
6
11.6%
8
45.1%
8
30.5%
6
11.1%
-
-
-
-
-
-
4
7.5%
13
5.2%
1
53
24.6% 13.4%
1
1.9%
-
2
5.3%
1
3.9%
-
-
-
-
-
-
-
-
-
10
14.0%
-
2
4.2%
2
4.8%
-
1
1.9%
-
-
-
9
3.4%
98
9.6%
6
7.7%
-
-
22
48.3%
-
-
-
-
19
7.4%
-
45
11.4%
Wells Next The Sea
31
3.1%
1
1.3%
-
3
4.9%
-
-
-
2
0.8%
-
16
4.0%
Wroxham
1
0.1%
-
-
-
-
1
3.9%
-
-
-
-
4
10.2%
-
1
2.7%
-
-
37
67.4%
1
2.2%
13
17.7%
15
33.0%
3
20.8%
2
6.3%
Q2A Ltd
-
23
75.2%
5
29.9%
-
2
1
40.4% 100.0%
2
26.8%
-
2
3.3%
7
41.8%
8
34.3%
22
44.5%
77
29.8%
-
68
17.2%
6
10.9%
1
8.5%
3
10.4%
17
34.7%
65
25.2%
-
79
19.8%
-
6
1.6%
-
-
3
15
75.4%
3.8%
-
-
5
20.9%
-
-
-
1
16.4%
1
16.4%
-
-
-
-
-
-
snNorfolk Telephone Survey - Sept 2004
snNorfolk Telephone Survey - Sept 2004
Q15. TC nearest to where you live by Q19. Where last visited cinema weighting WT1 (V1)
Q19. Where last visited cinem a
Absolute
Break %
Respondents
Base
Stalham Don't know /
Princess Theatre can't rem em ber
Base
Unw eighted 1017
1
4
Weighted 1017
0
4
8
0.8%
-
-
Crom er
71
7.0%
-
-
Fakenham
257
25.2%
0
100.0%
Great Yarm outh
4
0.4%
-
-
Holt
107
10.5%
-
-
Hoveton
205
20.2%
-
North Walsham
188
18.5%
-
-
Norw ich
6
0.6%
-
-
Sheringham
42
4.1%
-
-
Stalham
98
9.6%
-
-
Wells Next The Sea
31
3.1%
-
-
Wroxham
1
0.1%
-
-
Missing
No reply
Q15. TC nearest to
w here you live
Q2A Ltd
2
36.8%
3
63.2%
Page:96