North Norfolk Local Priorities A 2010 report on attitudes towards local area and public services 16 November 2010 Legal notice © 2010 Ipsos MORI – all rights reserved. The contents of this report constitute the sole and exclusive property of Ipsos MORI. Ipsos MORI retains all right, title and interest, including without limitation copyright, in or to any Ipsos MORI trademarks, technologies, methodologies, products, analyses, software and know-how included or arising out of this report or used in connection with the preparation of this report. No license under any copyright is hereby granted or implied. The contents of this report are of a commercially sensitive and confidential nature and intended solely for the review and consideration of the person or entity to which it is addressed. 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Contents Executive Summary ........................................................................2 Views towards the local area...................................................................... 2 Views towards local services and service providers................................... 2 Key population sub-group patterns ............................................................ 3 Where can cost savings be made? ............................................................ 4 Background .....................................................................................8 Introduction ................................................................................................ 8 Methodology............................................................................................... 8 The questionnaire ...................................................................................... 9 Fieldwork.................................................................................................. 10 Interpreting the data ................................................................................. 10 Acknowledgements .................................................................................. 10 Publication of data.................................................................................... 11 Attitudes to and activities in the local area.................................13 Satisfaction with local area....................................................................... 13 Local decision-making.............................................................................. 16 Attitudes to Local Governance ....................................................24 Value for Money ....................................................................................... 24 Overall satisfaction................................................................................... 26 Satisfaction with local public services........................................31 Satisfaction with local public services ...................................................... 31 Satisfaction with services provided by the councils.................................. 33 Spending Priorities .......................................................................37 Priorities for quality of life ......................................................................... 37 How do services need to improve? .......................................................... 39 What are the spending priorities?............................................................. 40 Potential areas to make savings ..................................................44 Areas where savings could be identified .................................................. 44 Executive Summary 1 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Executive Summary Views towards the local area Residents’ satisfaction with their local area remains very high, as do key measures of cohesion, sense of belonging and the perception that people from different backgrounds get on well together. There are some degrees of difference however by age (with older residents more satisfied) and by area (with Wells-Next-The-Sea particularly positive and North Walsham relatively less so). It should also be noted that while there has been an increase in feelings of belonging to localities, there has been a (slight) decrease over the past few years in believing people from different backgrounds get on. There has been an increase in the proportion of those who say they feel they can influence local decisions (up from 32% in 2008 to 38%). This is most encouraging, particularly given the association we find between levels of perceived involvement and satisfaction with the District Council. There has been a corresponding rise in the proportion of people who would like still greater involvement, which may reflect the greater salience of this issue, with recent talk of the Big Society. Overall however, there remains a lack of awareness about opportunities for getting involved in local decisions – particularly among residents under 55 who are also more likely to say they would like more such opportunities. Residents call for more information on what is happening in their local areas, as well as what is being decided at any given time and how the process of active consultation works. Actively being asked to participate is another critical driver for involvement – the role of the Council and the Partnership will therefore be critical in helping to foster further community involvement. Views towards local services and service providers The perceived value for money which the District Council is seen to offer has remained at the same level as 2008, with more thinking it does offer value for money than not (42% and 25% respectively); so too has overall satisfaction with performance. Again, under current circumstances this is a very positive finding – although it should be recognised there are considerable differences in opinion by area. Parish/ town councils are also more likely to be seen as offering value for money than not, although views are evenly split when it comes to the County Council. 2 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Local Area Partnerships tend to be rated positively by those who are aware of their activities and function, but there is widespread lack of awareness about their role. Views towards local service providers are broadly positive: in the case of local health services, this is particularly the case, but somewhat less so for the police service (where there are calls among one in three for improved access to local officers). In terms of specific service areas, key environmental services such as refuse collection, local tips and recycling continue to be well regarded, as are libraries and arts and cultural facilities. Dissatisfaction is highest for bus services, public toilets and economic development. Younger residents are particularly concerned about the state of the local economy, as seen in the Place Survey. This may reflect broader concerns about the future sustainability of the District, which we identified in previous qualitative work for the Partnership1, in terms of its perceived ability to retain young talent through jobs and training opportunities. Key population sub-group patterns Indeed, we find there is a consistent pattern of higher ratings for both measures of the local area, including opportunities for being involved in decision-making, and ratings for local governance (especially lower tier structures) by age and locality. Older residents above the age of 55 tend to be most positive and residents in Wells-next–the-Sea are more likely to say their parish or town councils offer good value for money and are more satisfied with their performance. In the case of the District Council, Stalham and Holt residents are most inclined to be positive about performance and value for money. More generally, people residing in villages and the countryside tend to be more positive about parish councils and the District Council, and to feel they have opportunities for participation in decision-making. They are also more likely to volunteer than residents in more urban areas. 1 North Norfolk Community Strategy and Budget Consultation, September 2007 3 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Where can cost savings be made? Residents were asked which services they considered relatively more or less important, and which ones they were more or less concerned about being cut. From cross-referencing the responses to both, and taking into account current levels of satisfaction, the services we have highlighted as prime areas for protection from cuts are: Refuse collection Local tips Doorstep recycling Community services (eg. Help for vulnerable people) Local public transport (especially bus services) There is also a clear strategic need for continuing economic development, which – along with public toilets and bus services – shows the greatest dissatisfaction, and for affordable housing (considered among the most important priorities). By contrast, the areas which people would be less concerned about cutting spending on are: The arts (including theatres and museums) Public transport information (although not public transport services) Sports and leisure facilities Parks and open spaces It is worth noting that there is a comparable level of support for cuts in these first three areas across almost all sub-groups. Only respondents in Holt (16%) are more likely than average to want to see spending on the arts protected, and only private renters (12%) and those in Wells-next-the-Sea (16%) are more likely than average to want to see museums and galleries protected. On public transport information too, fewer than one in ten citizens in each sub-group say that they would like to see spending protected here, and the only group significantly more likely than average to say so are those aged 55 – 64 (9%). 4 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities With regard to parks and open spaces and with sports and leisure services however, it should be borne in mind that younger people tend to rate these services more highly than older people. For example, 42% of people aged 16-34 and 25% of those aged 35-44 want to see spending on parks and open spaces protected, compared to just 9% of those aged over 65. Respondents in North Walsham (27%) are also slightly more likely than average (21%) to want to see spending protected here. For sports and leisure services, 39% of those aged 3544 want to see spending protected, compared to 9% of those aged over 65. Community safety may also be an area where savings can be made, although any moves in this direction will need to be taken with caution, and may need to centre on changes to operational structures (given that access to police is a key concern). While satisfaction with local police and community safety is lower than for some other services, this perception is common throughout most areas in the country. At the same time, the crime levels are not seen to need improving by most residents – reflecting the relatively low crime rates in the district. We have also taken into account that these are areas which are less likely to be mentioned as needing improvement, or less likely to experience high levels of dissatisfaction. Therefore, a case might be that future investment is less necessary in these service areas than others. These are: Libraries (where current satisfaction is high) Community/cultural facilities (considered relatively less important or in need of improvement than most other services) However, it is advised that any efficiencies be explored by means of operational restructuring, rather than closure. The closure of such facilities can be an emotive issue, and their importance as a social meeting place and community hub can be key. The residents who are most concerned with protecting these facilities tend to be Other Ipsos MORI research has explored potential ways in which such cost-savings could be implemented. In terms of alternative service provision, there are often concerns about private companies taking the place of the state.2 However, for low salience issues, which most of these are, it is unlikely to cause unpopularity on a wide or long-term scale. In the end, it is likely to be the quality of service delivery which has the greatest impact on how people view 2 What do people want, need and expect from public services?, Ipsos MORI/2020 Public Services Trust (2010), 5 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities a decision to provide services in an alternative way – if it is done well they are likely to be satisfied, and if not, they are not.3 User charging is another area which we have explored in wider research – whether introducing charging or increasing existing charging. In general, people are again opposed to the concept initially, but it is something which is much more likely to be accepted in non-core services, such as sports and leisure facilities for example, than it is for core services such as health. Service charging is also something which is more likely to be accepted by higher earners and by younger people, and it is worth bearing in mind when considering if it would be appropriate to apply charging to any local services.4 An alternative option, and one which is discussed in recent work by NESTA and ResPublica, is asset transfer. The authors argue for handing over control of the kind of public assets that have been mentioned above, such as libraries and leisure centres, to community groups. Their contention is that this not only saves money, but also helps these places to become ‘community assets’ – areas where a sense of community and of regeneration can be fostered amongst local people.5 3 4 Public Services and the Private Sector, September 2001 What do people want, need and expect from public services?, Ipsos MORI/2020 Public Services Trust (2010), 5 http://www.respublica.org.uk/sites/default/files/ResPublica%20-%20Buy,%20Bid,%20Build%20(web)_0.pdf, To Buy, To Bid, To Build, November 2010 6 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Background 7 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Background Introduction This report outlines the main findings from the Local Priorities in North Norfolk survey, conducted by Ipsos MORI on behalf of North Norfolk District Council and North Norfolk Community Partnership. The research was undertaken to provide information on residents’ perceptions of a range of issues relating to life in the borough, to help inform the Council and its partners going forward. The survey was conducted among residents aged over 16 in the district of North Norfolk Methodology A postal self-completion methodology was used which replicates the methodology used in the Place Survey and previous BVPI surveys, to enable comparisons to be made with past data. The sampling frame prescribed by the Audit Commission and Communities and Local Government (CLG) for the Place Surveys is the small-user Postcode Address File (PAF) from which addresses were selected at random. A random sample of 3,000 addresses was selected from the PAF file, using a random start point and then a ‘1 in n’ approach to selection. Data was weighted back to the known population profile of the Borough to counter-act non response bias. Weighting was applied by age, gender and work status. For age and gender, estimates were taken from 2009 Census mid-year population estimates, and for work status they were taken from the 2001 Census. The following chart shows the unweighted level of response that we received from different groups. As we typically find in postal surveys, older residents are more inclined to respond than younger, and this also impacts upon the lower proportion of full-time workers who respond, relative to the actual district profile. 8 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Methodology: Sample Profile Sample Profile for North Norfolk: Key demographics Survey sample District-wide Population Base size Gender 48% 48% 52% 52% Men Women 462 506 Age 16-34 35-44 45-54 55-64 5% 44 19% 10% 9% 14% 16% 24% 21% 93 140 232 47% 65+ 459 35% Work status Full-time 28% 272 36% Not full-time 64% 72% 696 Base: All valid responses. The questionnaire Following the approach undertaken in the Place survey a covering letter stating the purpose for which the data was being collected was sent with each questionnaire. The front page of each questionnaire was branded with North Norfolk District Council and North Norfolk Community Partnership logos as well as Ipsos MORI logo, and contained a covering letter co-signed by Virginia Gay, Leader of North Norfolk Council and Stephen Eldred, the Chair of North Norfolk Community Partnership. To further boost response rates, the covering letter also included information about a prize draw of £50 for returning a completed questionnaire. The covering letter also contained contact details for a team member (Nick Maybanks) at Ipsos MORI, who participants could call if they wanted any further information, and the contact details of Helen Thomas at North Norfolk District Council. Participants were also able to request a translated version of the questionnaire in an alternative language, or were given the opportunity to undertake the survey over the telephone with an Ipsos MORI translator. In order to boost response rates, one reminder mailing of the questionnaire was also sent out to those residents who had yet to respond to the survey. The covering letter was adjusted to reflect the fact that it was a reminder, whilst still meeting data protection requirements. All questionnaires were distributed through the UK Royal Mail postal system. In addition, residents were required to return their completed questionnaires using the pre-paid envelope provided with the questionnaire. 9 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Fieldwork Fieldwork was undertaken between 19 August and 22 September 2010. The overall adjusted response rate achieved from the main sample was 35% - representing 1,048 returned questionnaires from an original sample of 3,000 addresses. Interpreting the data It should be remembered that a sample of respondents, and not all residents living in North Norfolk, participated in the survey. Therefore, all results are subject to sampling tolerances, which means that not all differences are statistically significant. Crudely speaking, overall results are accurate to +/- 1 to 2 percentage points at the 95% confidence level, but this assumes a perfect random sample has been achieved (in practice, margins of error may be slightly larger). Further information on this, and a full guide to statistical reliability, is provided in the Appendices. Ipsos MORI received 1,048 completed questionnaires. Where relevant and in accordance with the guidelines for previous Place and BVPI Surveys, the base for some questions is “valid responses” i.e. all those providing an answer. Those stating “don’t know” or who do not complete the question are excluded from the base calculations, unless otherwise stated. Where percentages do not sum to 100, this is due to computer rounding, the exclusion of “don’t know” categories, or multiple answers. Throughout the report, an asterisk (*) denotes any value less than half a per cent, but greater than zero. In order for North Norfolk District Council and partners to understand how residents’ perceptions have changed over time, data from previous postal surveys conducted in the borough have been included where relevant. The same methodology was followed for each of these surveys, making comparisons between them fairly robust. Acknowledgements Ipsos MORI would like to thank the 1,048 residents in North Norfolk who took part in the survey. We would also like to thank Helen Thomas from North Norfolk District Council and Beatrix Ward of North Norfolk Community Partnership for their help throughout the duration of this project. 10 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Publication of data As North Norfolk District Council has engaged Ipsos MORI to undertake an objective programme of research, it is important to protect the organisation’s interests by ensuring that it is accurately reflected in any press release or publication of the findings. As part of our standard terms and conditions, the publication of the findings of this report is therefore subject to the advance approval of Ipsos MORI. Such approval will only be refused on the grounds of inaccuracy or misrepresentation. 11 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Attitudes to and activities in the local area 12 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Attitudes to and activities in the local area Satisfaction with local area Area satisfaction was one of the key measures by which council performance was measured in the Place Survey, and remains a strong indicator of the impact which a council’s work is having at a local level. In North Norfolk almost nine out of ten (88%) of residents say that they are satisfied with their local area as a place to live, a similar proportion as said so in 2008.6 Only 5% say that they are dissatisfied. Satisfaction with local area Contextual data Q Overall, how satisfied or dissatisfied are you with your local area as a place to live? % Satisfied Trend data % Dissatisfied Comparative data 86 87 88 85 3 6 5 6 North Norfolk 2006/07 North Norfolk 2008/09 North Norfolk 2010 Norfolk average 2008 Base: All valid responses (999); fieldwork dates: 19th August – 22nd September 2010; 2008/09 (1,162) Satisfaction is high amongst all parts of the district, but it ranges from 84% (in the areas nearest to Fakenham and North Walsham) to 95% in the areas near to Sheringham. A sense of belonging to the local area, perceptions that one can influence decision-making and a belief that people from different backgrounds get on well together all show a high correlation with overall area satisfaction. 6 Local area is defined as the area which includes residents’ nearest grocery stores, newsagents, doctor’s practice and primary school. This is a different definition than was used in past surveys such as the Place or BVPI surveys, where it was defined as “the area within 15-20 minutes walking distance from [residents’] home” but one that we feel better reflects the reality of ‘local area’ for the district’s rural population. 13 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Satisfaction with area across North Norfolk % satisfaction 95 Sheringham (Base: 106) 94 Wells Next the Sea (Base: 49) 91 Cromer (Base: 153) 90 Holt (Base: 144) 88 Stalham (Base: 141) North Walsham (Base: 246) 84 Fakenham (Base: 140) 84 Source: Ipsos MORI Base: All valid responses (in brackets after each authority) Older residents are also much more likely to be satisfied with their local area than younger ones. 91% of those aged over 557 report being satisfied, compared to just 78% of those aged 16-34. Greater satisfaction among older residents is a theme which is visible throughout this survey. While overall area satisfaction has remained constant since 2008. the proportion who consider that they belong to their local area has risen from 64% to 73% over the same period. 7 91% of 55-64 year olds and 91% of over 65s. 14 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Belonging to neighbourhood Q How strongly do you feel you belong to your immediate neighbourhood? Not at all strongly Very strongly 7% 25% Not very strongly 21% Belong 73% % who feel they belong: North Norfolk 2008 = 64% Norfolk 2008 = 61% Base: All valid responses (973) 48% Fairly strongly Differences in perception between different parts of the district broadly reflect those for area satisfaction, ranging from 63% feeling they belong in North Walsham to 91% in Wells-nextthe-Sea. Again, older residents are more likely to report that they feel they belong to their local neighbourhood (83% of those over 65 compared to 58% of those aged 16 – 34). The one local measure of which does appear to be on a slight downward trend though, is whether or not areas are seen as a place where people from different backgrounds get on well together. A vast majority still agree with this statement (80%), and it is above the Norfolk average, but this has fallen a little since 2006/7, when the figure was 84%. 15 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Different backgrounds getting on well: Contextual data Q To what extent do you agree or disagree that your local area is a place where people from different backgrounds get on well together? % Agree % Disagree Comparative data Trend data 84 81 80 75 16 19 20 25 North Norfolk 2008/09 North Norfolk 2010 North Norfolk 2006/07 Norfolk average 2008 Base: All valid responses (740); fieldwork dates: 19th August – 22nd September 2010; 2008/09 (759). *National figures based on Citizenship Survey 2007/08, face to face survey of 8,804 adults in England, April 07 – March 08 There are no significant differences in this measure across the district. Once again though, those aged over 65 are more likely than average (87%) to say that they agree with the statement. Our previous qualitative work for the Partnership in 2007 showed that some communities resent (often absent) owners of second homes in the vicinity, and it may be that this increasing trend plays a part in perceptions on this measure – while at the same time bonding the rest of the community tighter (as evidenced by the increase in sense of belonging). Local decision-making A new question was included in this survey, which asked residents how satisfied or dissatisfied they are with current opportunities to get involved with local decision-making. A greater proportion of residents are satisfied (37%) than dissatisfied (23%), but the largest group of all are those without a strong opinion either way (39%). This may well suggest a lack of awareness about exactly what forms these opportunities for getting involved take. 16 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Opportunities for participation Q Overall, how satisfied or dissatisfied are you with the opportunities for participation in local decision-making provided by North Norfolk Council? Not at all satisfied 9% 8% Very satisfied 15% Not very satisfied Neither satisfied nor dissatisfied 30% Satisfied 38% Fairly satisfied 39% Base: All valid responses (861) There are differences by area for this measure. Those in North Walsham and Sheringham are least likely to be satisfied with their opportunities to get involved (29% and 30% respectively), while residents from Holt (46%) and Wells next the Sea (50%) are far more likely to be satisfied. Residents who say they live in a village or in the countryside (43%) are more likely to be satisfied than town-dwellers (30%). Those over 65 are the most likely to be satisfied – 48%, compared to 29% of 16-34 year olds. This may be the result of having more time to take advantage of social networking opportunities, and become involved in local community projects or local government structures. Residents are also more likely to feel as if they can influence local decisions now than has been the case in recent years. Although residents remain more likely to feel that they cannot influence local decisions (62%), than that they can (38%), the latter figure has risen six percentage points since 2008. 17 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Influencing decisions: Contextual data Q Do you agree or disagree that you can influence decisions affecting your local area? % Agree % Disagree Comparative data Trend data 32 32 38 32 68 68 62 68 North Norfolk 2008/09 North Norfolk 2010 North Norfolk 2006/07 Norfolk average 2008 Base: All valid responses (840); fieldwork dates: 19th August – 22nd September 2010; 2008/09 (964) . Holt is once again the area where residents are most likely to feel positive (46%). There are however no significant differences between socio-demographic groups. As well as an increased sense of involvement, there has been an increase in desire for further involvement since 2008. Getting more involved: Contextual data Q Generally speaking, would you like to be more involved in the decisions that affect your local area? % saying they want to get more involved Trend data Comparative data 27 23 28 North Norfolk 2006/07* North Norfolk 2008/09 North Norfolk 2010 23 Norfolk average 2008 Base: All valid responses (1,002); fieldwork dates: 19th August – 22nd September 2010; 2008/09 (1,102). *Note wording for 2006/07 BVPI question ‘… more involved in decisions your Council makes that affect your local area’ 18 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities In all, 80% of residents say that they would like some form of further involvement, (28% say so in all cases, while 52% would potentially like further involvement depending on the issue). Table 9: % of respondents by sub-group who want further involvement in decision-making Group Want further Want involvement further involvement depending on the issue Gender Men 32 49 Women 26 55 16-34 33 57 35-44 28 60 45-54 33 54 55-64 37 47 65+ 20 49 Full-time 34 55 Not full-time 26 51 Owner-occupier 29 54 Socially rented 18 42 Privately rented 35 50 Age Work Status Tenure 19 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Group Want further Want involvement further involvement depending on the issue Nearest Town Cromer 32 49 Fakenham 27 54 Holt 30 49 North Walsham 26 53 Sheringham 38 48 Stalham 20 55 Wells-next-the-Sea 23 58 Over 65s are the group least likely to want more involvement. Only 20% of this group say that they would like to be further involved no matter the issue, compared with 37% of 55-64 year olds and 33% of 16-34s. With regard to 16-34s, as we have seen they are less likely to be satisfied with opportunities for decision-making, and so this presents future challenges for the Council and its partners. Answers to the three questions on involvement tended to be more drawn towards a neutral option, where one was given, or in the previous question drawn towards saying that it ‘Depends on the issue’. Responses to the question asked about what would encourage involvement (see below) indicate that a lack of information is often a barrier to further involvement, and this may also provide an explanation for why people were unable to give a definitive answer one way or another. Greater public involvement in service delivery, under the umbrella of the Big Society, is going to be one of the major themes of the Coalition’s first term and something that all local areas will be encouraged to foster over the next few years. In North Norfolk, the following chart shows that at the moment, the main barriers to this kind of involvement are a lack of 20 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities information about what is happening locally (61%), what decisions are being made (55%) and how the process works (38%). There is also a sense that their opinion is not being sought (38% say that they would get more involved if they were asked). In other words, they see themselves as outside of the decision-making process. While some would benefit from increased physical access, such as from better public transport and having costs or expenses paid, the major barrier at the moment is information. Encouraging involvement Q What would help you to get involved with making decisions about your local area? More informed about what’s happening locally If knew what was being decided on If understood how decision making process worked If I was asked Hearing about how others have got involved in my local community Having costs/ expenses paid Better public transport links Ability to use the internet Opportunities to learn new skills, eg. fundraising, organising event Help with childcare Improved disabled access Help with care for a dependent Info about how to stand for election as local representative Info about how to start a community group 61% 55% 38% 38% 22% 22% 16% 15% 11% 7% 6% 5% 5% 3% Base: All valid responses (630) The conclusion we can draw from this is that communications from local public services in these areas will continue to be very important in encouraging ongoing public participation. This is emphasised by the fact that residents under the age of 55 are more likely to say that they need more local information than over 65s (68% vs 49% respectively) – and that older residents express more satisfaction with opportunities for decision-making (see page 14). Having costs or expenses paid is an important consideration for one in four women (27%), compared to 17% of men, and among people with disabilities, the proportion citing better public transport links rises to 23%. Among residents without a car it rises still further, to 42%. Given the lack of awareness about how to get involved, and the importance that residents placed on being asked to take part in decision-making, it is perhaps no surprise that the methods by which residents would most like to get more involved are ones in which they are asked directly for their opinion – surveys (62%) and local elections (59%). 21 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Preferred ways of getting involved Q In which, if any, of the following ways would you like to be more involved? 62% 59% Responding in a survey Voting in local elections 44% Attending a public meeting Taking part in a local campaign, eg. hospital closures Contacting my local councillor/ MP Volunteering, eg. charity shop, school governor Attending a focus group Taking part in an on-line campaign, eg. via Facebook Writing letters to a local/ national paper Helping with fundraising Paying subscription to a local charity Standing for election (at Parish, Town or District level) 32% 30% 22% 18% 17% 13% 12% 7% 6% Base: All valid responses (638) In general, people are also still more likely to want to get involved in a local campaign which is offline than online (32% vs 17%). As may be expected though, young people are much more likely to want to be involved in on-line campaigns (38% of 16-34 year olds compared with 5% of over 65s). Another point of note is that willingness to volunteer is higher amongst those who live in villages or the countryside (26%) than it is in town-dwellers (16%). Interestingly, we have observed higher satisfaction with opportunities for decision-making among residents in more rural localities (see page 14). Is this an indication that greater opportunities (whether actual or perceived) can lead to more willingness to volunteer? 22 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Attitudes to Local Governance 23 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Attitudes to Local Governance Value for Money Local councils are considered by residents to be providing better value for money than the county council, with both parish and town councils and the District Council being rated 12 percentage points higher than the county council. Delivering value for money: Local councils Q To what extent do you agree or disagree that … provides value for money? % Agree 42 42 19 25 My local parish or town council North Norfolk District Council % Disagree 30 28 Norfolk County Council Base: All valid responses (??) Groups which are generally more positive on other measures tend to be more positive in their views on value for money. Over 65s are more likely agree than average to agree that each council provides value for money (53%, 50% and 40%). Those who live in villages are also more likely than those in towns to consider that their town/parish councils and the District Council provide value for money (47% vs 34% and 47% vs 36% respectively). There is no corresponding difference in relation to the County Council though. There are also considerable area variations. When asked if local town or parish councils provide value for money, responses ranged from 30% agreement in North Walsham to 71% in Wells-next-the-Sea. Residents from Stalham and Holt (both 53%) are both more likely than average to consider that they get value for money from the District Council and those in Stalham are also more likely to rate the County Council positively (41%). 24 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Table 10: % of respondents who consider the following provide value for money Nearest Town North Norfolk Town/Parish District Council Norfolk Council County Council Holt 53 56 38 Stalham 53 43 41 Wells-next-the-Sea 46 71 38 Cromer 43 49 28 Fakenham 38 34 26 North Walsham 38 30 25 Sheringham 35 37 26 In terms of North Norfolk District Council’s ongoing performance, this position is in line with the findings from the 2008 Place Survey, remaining at about two in five residents considering that they get value for money. This is also in line with the Norfolk-wide average. Delivering value for money: Contextual data Q To what extent do you agree or disagree that North Norfolk District Council provides value for money? % Agree % Disagree Comparative data 39 42 40 27 25 25 North Norfolk 2008 North Norfolk 2010 Norfolk average 2008 Base: All valid responses 25 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Overall satisfaction Local parish or town councils (51%) and the District Council (51%) are also rated more highly than the County Council (40%) in terms of overall satisfaction. The proportions of dissatisfied however, are similar in all three cases. In the case of the county council, the lower proportion of residents answering that they are satisfied is in part down to a large number of citizens answering that they are neither satisfied nor dissatisfied (40%). This may well be due to a comparatively lower level of knowledge about the County Council’s work. Satisfaction with local councils Q Taking everything into account, how satisfied or dissatisfied are you with the way … runs things? % Satisfied % Dissatisfied 51 51 15 19 20 My local parish or town council North Norfolk District Council Norfolk County Council 40 Base: All valid responses (??) In all three cases, satisfaction is higher than average amongst residents over 65 (60%, 61% and 51%) and village-dwellers (54%, 55% and 44%). It has been noted previously that people who live in villages are both more satisfied with their opportunities to get involved with decision-making, and more likely to suggest further involvement through volunteering, and so it may be that the increased engagement with local democratic and public services is behind their increased satisfaction here. It is certainly true in general that residents who feel they can influence local decision-making tend to express higher satisfaction with local authorities – for example 67% of those with perceived influence are satisfied with the District Council, compared to only 37% of residents who do not feel they have influence. There is an even greater association between perceived value for money and satisfaction, as the scattercharts overleaf indicate. 26 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities North Norfolk District Council – by area % Value for Money 60 Stalham Holt 50 Wells-next-the-Sea Cromer 40 North Walsham Fakenham Sheringham 30 20 30 40 50 60 70 80 % Satisfied Base: All valid responses Town/Parish Council – by area % Value for Money 80 70 Wells-next-the-Sea 60 Holt Cromer 50 Stalham Sheringham 40 North Walsham 30 Fakenham 20 30 Base: All valid responses 40 50 60 % Satisfied 27 © 2010 Ipsos MORI. 70 80 10-030955 North Norfolk Local Priorities Norfolk County Council – by area % Value for Money 50 Stalham 40 Holt Wells-next-the-Sea Cromer 30 Fakenham Sheringham North Walsham 20 20 30 40 % Satisfied Base: All valid responses 50 60 Holt and Wells-next-the-Sea are the two areas most likely to be satisfied with their parish or town councils (61% and 76% respectively), and residents from Holt are also most likely to be satisfied with North Norfolk District Council (63%). Table 11: % of respondents who are satisfied with the following Nearest Town North Norfolk Town/Parish District Council Council Norfolk County Council Holt 63 61 46 Stalham 59 52 47 Wells-next-the-Sea 59 76 59 Cromer 52 54 43 Fakenham 47 46 33 North Walsham 44 43 33 Sheringham 39 47 37 As with value for money, North Norfolk District Council continues to perform roughly in line with the results seen in the 2008 Place Survey, and in line with the county-wide average, with around half (51%) of residents satisfied with the way that they run things. 28 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Satisfaction with council: Contextual data Q Taking everything into account, how satisfied or dissatisfied are you with the way North Norfolk District Council runs things? % Satisfied % Dissatisfied Comparative data 48 51 51 19 19 18 North Norfolk 2008 North Norfolk 2010 Base: All valid responses (???) 29 © 2010 Ipsos MORI. Norfolk average 2008 10-030955 North Norfolk Local Priorities Satisfaction with local public services 30 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Satisfaction with local public services Satisfaction with local public services Of all the service providers mentioned, residents are most likely to be satisfied with the provision of local healthcare facilities, with levels of satisfaction ranging from 57% for community hospitals to 77% for GPs. Satisfaction with the police and fire services however, is lower. In the case of fire services this is mainly due to the large number of people who have not used the service. In the case of the police however, answers both here and elsewhere in the survey indicate that people are generally not as satisfied as with other key local services. Satisfaction with key public service providers Q Please indicate how satisfied or dissatisfied you are with each of the following public services in your local area? % Very satisfied % Very dissatisfied % Fairly satisfied % Haven't used % Fairly dissatisfied Satisfied 2008 Bases: 39 Your GP (family doctor) (989) Your acute hospital (966) 29 Your local dentist (951) 29 Local fire and rescue services (960) 26 Your local hospital (941) 24 Local Police Force (979) 12 38 39 31 25 7 43 76 10 N/A 7 3 15 1 ** 33 32 52 33 54 4 4 18 64 10 4 18 45 Base: All valid responses There have been few changes in levels of satisfaction since the Place Survey findings of 2008, although satisfaction with local hospitals has fallen slightly (64% to 57%) and satisfaction with dentists has risen slightly (52% to 60%). Satisfaction with local hospital is especially high in Cromer (70%) and Sheringham (73%), and with acute hospital in Stalham (77%). Conversely, dissatisfaction with local GPs rises to 23% and with local police to 19% in Sheringham. 31 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities There is the suggestion of a link being made between Local Area Partnerships and the police and community hospitals. If we look at level of satisfaction with both services and crossreference these with ratings given for LAPs, we find this impacts considerably. While 66% of people who are satisfied with LAPs are satisfied with the police, this falls to 29% among those dissatisfied with LAPs; in the case of community hospitals the respective proportions are 74% and 40%. Amongst democratic services, satisfaction in general is lower8, although more than half say that they are satisfied with the work of the District Council (51%). They are less likely to be satisfied with Local Area Partnerships (28%). The Partnerships do not have a particularly high rate of dissatisfaction either (4%), but one-third (33%) of residents have never knowingly had dealings with the Partnerships or its activities. This again highlights a potential lack of awareness of LAPs among the public.9 Satisfaction with local democratic services Q Please indicate how satisfied or dissatisfied you are with each of the following public services in your local area? % Very satisfied % Very dissatisfied % Fairly satisfied % Haven't used % Fairly dissatisfied Bases: North Norfolk District Council (942) 13 Your parish or town council (908) 13 Norfolk County Council (899) 9 Local Area Partnerships (738) 8 41 28 31 35 21 34 10 5 3 36 6 4 10 35 9 5 7 31 33 Base: All valid responses Satisfaction with the District Council and with the County Council is consistent across the district, but once again residents in Holt are more likely to be positive about their local town or parish council (55%). With regard to Local Area Partnerships, residents from Stalham are the most likely to be satisfied (38%). 8 This is something that we often find with regard to democratic services. People are more inclined to rate the services that a council provides more highly than they rate the council itself, something which was shown in the national findings to the 2008 Place Survey. One reason for this is that many residents are unclear precisely which services a particular local authority is responsible for. 9 Please note that these questions on satisfaction were asked twice in the questionnaire, with in different battery statements. They therefore differ slightly from those reported on page 22. 32 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities In the case of all local services, we observe the pattern of higher satisfaction among older residents (as indeed we do in most local authority areas). This in turn tends to reflect greater use of each service. However, there are no notable variations according to whether people live in rural or more urban locations, with the exception of GPs – where satisfaction is higher at 81% in villages than in towns (70%). Parish Councils also receive slightly higher ratings than Town Councils (49% vs 39% respectively). Satisfaction with services provided by the councils When looking at potential areas for money-saving, one approach is to consider making cutbacks in areas where people are currently very satisfied. In times of financial hardship, it may be that councils can provide a service which is slightly less of a gold standard, whilst still maintaining a relatively, if slightly less, satisfied population. Libraries (77%) and environmental services such as refuse collection (75%), local tips (74%) and doorstep recycling (67%) are the areas in which people are most satisfied with the council’s work, and so potential candidates for these kinds of savings. There is also general satisfaction with provision for the arts (52%, plus 51% for theatres and 47% for museums). However, we would strongly recommend against any sizeable cutbacks in highly visible universal services such as refuse collection, local tips and recycling – as these are the services most commonly associated with local authorities and therefore vital in maintaining reputation and perceptions of value for money. 33 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Satisfaction with local services Q How satisfied or dissatisfied are you with each of the following services provided or supported by North Norfolk District Council and Norfolk County Council? % Very satisfied % Fairly dissatisfied % Very dissatisfied % Fairly satisfied 2008 Satisfied % Bases 18 41 48 29 77 Libraries (825) Refuse collection (959) Local tips/household waste (916) recycling centres Doorstep recycling (896) 19 Parks and open spaces (816) 17 14 83 83 14 84 74 15 11 7 71 26 83 64 42 33 45 29 48 46 Sports/leisure facilities (744) 10 45 31 95 38 Arts (700) Keeping public land clear of (894) litter and refuse Theatres (698) 13 39 38 63 N/A 10 42 18 6 67 65 45 Local transport information (808) 11 15 7 41 20 11 41 42 64 41 44 64 N/A 105 N/A 17 9 N/A 16 N/A 22 9 N/A 34 17 16 31 Museums/galleries (670) 14 33 Environmental health (677) 8 37 Community Services (603) 7 38 Community Safety (772) 5 Economic development (589) 38 37 Local bus services (865) Public toilets (836) 23 29 23 39 34 6 24 4 20 35 26 45 27 Base: All valid responses The areas where there is most dissatisfaction, and therefore most call for the council to continue or raise investment, are economic development, local bus services and public toilets. Economic development is a particular concern for younger residents, with 52% of 1634 year olds reporting that they are currently dissatisfied with the work that the councils are doing on this. 34 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities There is also a low level of satisfaction with the work that is being done around community safety. The topic of wanting more to be done in terms of policing and community safety is one which is commented on in more detail in the next section of this report. 35 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Spending Priorities 36 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Spending Priorities Priorities for quality of life The following scatter chart shows which areas residents in North Norfolk are most likely to want to see investment in, by charting those services which they consider important to make somewhere a good place to live against how much they think that service needs to be improved locally. Services in the top right-hand corner of the chart (circled in red) are ones which are both important and need improving locally, and are therefore areas which the council should consider protecting from excessive cuts, while those in the bottom left-hand corner (circled in green) are areas which are not seen as so important in making somewhere a good place to live and not seen as needing improvement locally. It may therefore be appropriate to consider some of these areas as lower priorities for public spending. The areas that people would like the council to focus in general, are on job prospects, affordable decent housing and public transport. The former two in particular represent local concerns about the future sustainability of the area and its viability as a place to live, particularly for younger residents. This is an issue which arose in qualitative work that Ipsos MORI carried out for North Norfolk Community Partnership in 2007. In that research, many younger residents believed that they would have to move out of the area in order to ensure stable employment. Indeed, both job prospects and affordable housing are considered more important issues now than they were during the 2008 Place Survey, suggesting increasing concerns about the longer-term sustainability of local communities. The concerns about affordable housing also chime with another finding which came out of the qualitative work, which was that there is a feeling of local resentment towards people who buy second homes or holiday homes in the area. There is a belief in some quarters that this is fuelling house price rises, without the owners contributing anything to the area. The importance that local people are attaching to both job prospects and affordable decent housing also justifies the continuing position of these two areas as key overarching priorities within the North Norfolk Community Strategy. It should also be noted that – while important – crime levels are generally not seen to be in need of improvement. 37 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Developing priorities for improving quality of life % Most need improving locally 60 50 Activities for teenagers Road/pavement maintenance 40 Job prospects Affordable decent housing Broadband connection Wages/ cost of living 30 Public transport Facilities for young children 20 Traffic congestion Community activities Sports & 10 leisure Cultural facilities Race relations Pollution Level of crime Health services Education Access to nature Parks and open spaces 0 0 Shopping Clean streets Coastal Management 10 20 Base: All valid responses 30 40 % Important generally 50 60 For the sake of comparison, here is the same chart showing the priorities for quality of life in Norfolk as a whole. Developing priorities for improving quality of life % Most need improving locally 50 Activities for teenagers 40 Roads/ pavements 30 Public transport Traffic congestion Job prospects Wages/ cost of living Sports & leisure 20 Pollution/ Cultural activities Race relations 0 0 10 Level of crime Facilities for young children Clean streets Community activities 10 Affordable decent housing Shopping Parks and open spaces Access to nature 20 Health services Education 30 40 50 60 % Important generally Base: All valid responses Notable differences between the district and the county as a whole are the greater prominence given to levels of crime across the county, and the greater importance attached to job prospects within the district. Further versions of the above charts, which show how these priorities change in different parts of the district, are contained in Appendix 1. 38 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Areas such as facilities for young children and education provision are more likely to be considered important by younger citizens than older ones. For example, 24% of 16-34 year olds see facilities for young children as important and 35% of this age group think they need improvement locally, compared to just 11% and 13% respectively of over 65s. A slight tension between different age groups was noted in previous qualitative work, in which older residents were seen to consider some youth provision such as youth clubs and centres to be superfluous. This was underpinned by a lack of acknowledgement from some older residents about some of the problems that young people face. It may also be the case in this example that older residents are often unaware of the difficulties that younger residents within the district are facing. How do services need to improve? The service that people in North Norfolk are most likely to cite as needing improvement in some form is the Police. They are an interesting case because, as the chart on the previous page shows, there are few people who believe that there needs to be an improvement in the level of crime (just 12% mention this as one of the top four or five priorities). However, as identified in the previous section of this report, there is a relatively lower level of satisfaction with police services compared to other key local services. When asked specifically whether it is the quality of service or the availability/access to the service where improvements need to be made, two in five (39%) want to see an increase in availability (compared to 5% who cite quality). The inference from this data is that even while not necessarily concerned about crime levels, people are still keen to have a visible police presence on their streets. It is notable that the only organisation where higher proportions think quality of service needs improving above accessibility are local authorities: the County, District and Town/Parish councils. One in five (19%) think the quality of the services the District Council provide could be improved – the highest proportion who say this of any of the listed services. Other than local police, substantial proportions also call for better access to healthcare: GPs (27%), community hospitals (23%) and dentists (19%). 39 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities How do services need to improve? Q For those services that need improving in your local area, tell us how they need to be improved? % Availability % Quality Your local Police Force 39 15 Your local Fire and Rescue Service Your GP Your local community hospital/cottage hospital Your acute hospital 6 North Norfolk District Council Your parish or town council Local Area Partnerships 27 15 23 12 18 16 19 9 Your local dentist Norfolk County Council 8 13 16 14 19 11 15 10 11 Base: All valid responses What are the spending priorities? There is a clear desire for some of the council’s environmental services to be retained, such as refuse collection (60%), local tips (39%) and doorstep recycling (36%). Though we noted earlier that there is the potential to look at savings on some environmental services – they are generally a low priority for making somewhere a good place to live, and few people think improvements need to be made to the service – these appear to be unpopular services to cut. It is also worth noting considering the high visibility and association in people’s minds of these services with the local authority – as discussed in the previous section – and the adverse effect substantial cuts would have on your overall reputation and confidence in you to deliver basic amenities. 40 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Areas to be protected from cuts Q In the current climate of public sector spending cuts, which of the 5 things below would you most like to see protected, as far as possible, from cuts? Refuse collection Community safety Local bus services Community Services Local tips/household waste recycling centres Doorstep recycling Keeping public and clear of litter and refuse Economic development Public toilets Libraries Environmental health Parks and open spaces Sport/leisure facilities Arts Theatres Local transport information Museums/galleries 60% 54% 51% 47% 39% 36% 35% 33% 30% 25% 23% 21% 17% 10% 7% 6% 5% Base: All valid responses The importance of bus services is emphasised again here (51%), particularly among the over 55s (59% of both 55-64 year olds and over 65s). This is an area which has been raised in previous qualitative work, and is mentioned at several points in this survey as a key local priority, both in terms of making somewhere a good place to live and as a service that needs improving in the district. Coupled with high levels of dissatisfaction, we would suggest that this is an area which residents consider to be a spending priority. Residents are also keen to see that community services (eg. Safeguarding vulnerable children and adults) are retained (47%). This is not something which has been touched on in much detail in other parts of this survey, but is a response which echoes much of the work that Ipsos MORI has done elsewhere. Research conducted earlier this year by Ipsos MORI for Reuters shows a clear majority of the public want services for vulnerable people protected, even if it means those who are better-off face higher taxes and cuts to their services. Only a fifth of people interviewed (20%) supported service cuts no matter who is affected. 10 10 Ipsos MORI / Reuters; 504 adults in Great Britain aged 18+ were interviewed by telephone between 18th – 20th June 2010. 41 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities National context: protecting the vulnerable Which of these comes closest to your opinion about how the government goes about reducing the deficit? Don’t know Neither The only way for the government to reduce the deficit is to cut spending on all services, even if that includes services that are mainly used by people who most need help 2% 3% 20% 75% Base: 504 British adults 18+, 18th-20th June 2010 The government’s priority should be to protect services for people who most need help, even if that means that other people are harder hit by tax rises and cuts to the services they use Source: Ipsos MORI/Reuters Political Monitor 42 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Potential areas to make savings 43 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Potential areas to make savings Areas where savings could be identified In this final section, we draw together all the findings from previous questions on local service priorities, service satisfaction and areas to be protected from cuts, and make suggestions based on this data for areas which may be most appropriate for considering cost savings. When asked directly, the area where residents say they are least concerned to see cuts being made is the arts (70%), followed by theatre (65%) and museums and galleries (58%). These are all areas which are also considered low priorities for improvement locally, and also where there is little public dissatisfaction currently, all of which make them potential areas in which cutbacks could be made. It is also worth noting that there is a comparable level of support for cuts in these three areas across almost all sub-groups. Only respondents in Holt (16%) are more likely than average to want to see spending on the arts protected, and only private renters (12%) and those in Wells-next-the-Sea (16%) are more likely than average to want to see museums and galleries protected. Table 1: % of citizens who would most like to see the arts protected, as far as possible, from cuts11 Overall Age Work status Tenure average 16-34 10 10 35-44 6 45-54 9 55-64 11 65+ 9 Full- Not full- Owner Social Private time time Occupier renter renter 9 9 11 9 9 NB for tables 1 – 6, all responses which are significantly different to the average are displayed in bold. 44 © 2010 Ipsos MORI. 13 10-030955 North Norfolk Local Priorities Overall Area average Cromer Fakenham Holt North Sheringham Stalham Wells-next- Walsham 10 11 5 the-Sea 5 16 12 7 16 Table 2: % of citizens who would most like to see theatre protected, as far as possible, from cuts Overall Age Work status Tenure average 16-34 7 35-44 9 45-54 4 7 55-64 8 65+ Full- Not full- Owner Social Private time time Occupier renter renter 8 6 6 Overall 7 5 6 Area average Cromer Fakenham Holt North Sheringham Stalham Wells-next- Walsham 7 8 5 8 the-Sea 4 11 5 5 Table 3: % of citizens who would most like to see museums and galleries protected, as far as possible, from cuts Overall Age Work status Tenure average 16-34 5 5 35-44 7 45-54 5 55-64 5 65+ 4 Full- Not full- Owner Social Private time time Occupier renter renter 7 4 45 © 2010 Ipsos MORI. 4 4 12 10-030955 North Norfolk Local Priorities Overall Area average Cromer Fakenham Holt North Sheringham Stalham Wells-next- Walsham 5 6 6 3 the-Sea 4 1 5 16 Areas where there is less concern about cutting Q And which 5 things would you be least concerned about cutting? Arts Theatres Museums/galleries Local transport information Sport/leisure facilities Doorstep recycling Libraries Economic development Environmental health Public toilets Parks and open spaces Community safety Keeping public and clear of litter and refuse Local bus services Community Services Local tips/household waste recycling centres Refuse collection 70% 65% 58% 36% 34% 26% 24% 22% 17% 14% 12% 11% 10% 7% 6% 5% 3% Base: All valid responses Despite the importance attached to local public transport services, residents are willing to see cutbacks in provision of local transport information (36%). Fewer than one in ten citizens in each sub-group say that they would like to see spending protected here, and the only group significantly more likely than average to say so are those aged 55 – 64 (9%). Table 4: % of citizens who would most like to see local transport information protected, as far as possible, from cuts Overall Age Work status Tenure average 16-34 6 2 35-44 3 45-54 5 55-64 9 65+ 6 Full- Not full- Owner Social Private time time Occupier renter renter 3 7 46 © 2010 Ipsos MORI. 5 9 5 10-030955 North Norfolk Local Priorities Overall Area average Cromer Fakenham Holt North Sheringham Stalham Wells-next- Walsham 6 5 3 9 the-Sea 5 4 9 5 Previous sections of the report have already identified potential savings in some environmental services, such as parks and open spaces. With regard to parks and open spaces, it should be borne in mind that, as with sports and leisure services, younger people tend to rate these services more highly than older people. For example, 42% of people aged 16-34 and 25% of those aged 35-44 want to see spending in this area protected, compared to just 9% of those aged over 65. Respondents in North Walsham (27%) are also slightly more likely than average (21%) to want to see spending protected here. Table 5: % of citizens who would most like to see parks and open spaces protected, as far as possible, from cuts Overall Age Work status Tenure average 16-34 21 35-44 25 42 45-54 20 55-64 17 65+ Full- Not full- Owner Social Private time time Occupier renter renter 30 24 22 9 Overall 20 19 Area average Cromer Fakenham Holt North Sheringham Stalham Walsham 21 25 16 18 27 47 © 2010 Ipsos MORI. Wells-nextthe-Sea 15 12 13 10-030955 North Norfolk Local Priorities Sports and leisure facilities are another area in which cutbacks could be considered. It is both an area which people say they are not particularly concerned about cutting (34%) and also one with which few people are currently dissatisfied (14%). It is also one of the areas which people are least likely to think of as important in making somewhere a good place to live (8%) or as needing improvement locally (10%). However, an important proviso to make here is the fact that younger residents are more inclined to view these facilities as important (as referenced earlier in this report). Indeed, one of the key challenges will be to balance the views and priorities of the majority of residents (many of whom are older citizens) with the longer-term need for sustaining a vibrant and forward-looking district which offers sufficient opportunities to new generations. Table 6: % of citizens who would most like to see sports and leisure facilities protected, as far as possible, from cuts Overall Age Work status Tenure average 16-34 17 35-44 25 39 45-54 19 55-64 12 65+ Full- Not full- Owner Social Private time time Occupier renter renter 14 22 9 22 Overall 16 17 Area average Cromer Fakenham Holt North Sheringham Stalham Walsham 17 17 20 10 22 48 © 2010 Ipsos MORI. Wells-nextthe-Sea 19 12 9 10-030955 North Norfolk Local Priorities Appendices 49 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Appendices Appendix 1: Developing Priorities for Improving Quality of Life: Extra Charts We should add a cautionary note about the following charts, in that some of them are based on small base sizes (Wells-next-the-Sea and the 16-34 age group in particular), and so findings should be considered with that in mind. Base sizes are noted in the bottom left-hand corner of each chart. As a general rule, we would suggest that around 100 responses is a sample size large enough to provide robust sub-group data. Responses from sub-groups with fewer than 100 responses should be treated with some caution. By Nearest Town In most areas, the priorities of local citizens are the same as those expressed district-wide: public transport, job prospects and affordable decent housing. There are some other local priorities which are identified here though. In Sheringham, the particular focus is on health services, while in Stalham, residents are more likely than any other region to prioritise coastal management. In Fakenham there is a greater focus on wage levels. Developing priorities for improving quality of life: Cromer % Most need improving locally 60 50 Activities for teenagers Job prospects Wages/ cost of living Affordable decent housing 40 Road/pavement maintenance Traffic congestion 30 Facilities for young children 20 Coastal Management Community activities Sports & leisure 10 Broadband connection Pollution Cultural facilities Race relations Parks and open spaces 0 0 10 20 Base: All valid responses (Q1 - 152, Q2 - 139) Public transport Shopping Level of crime Clean streets Education Access to nature 30 40 % Important generally 50 © 2010 Ipsos MORI. 50 Health services 60 10-030955 North Norfolk Local Priorities Developing priorities for improving quality of life: Fakenham % Most need improving locally 60 50 Activities for teenagers 40 Road/pavement maintenance Affordable decent housing Broadband connection Public transport 30 Sports & leisure 20 Coastal Management 10 Job prospects Wages/ cost of living Parks and Facilities for young children open spaces Shopping Clean streets Traffic Community congestion Education activities Pollution Race relations Health services Level of crime Cultural facilities 0 0 10 20 Access to nature 30 40 % Important generally Base: All valid responses (Q1 - 138, Q2 - 134) 50 60 Developing priorities for improving quality of life: Holt % Most need improving locally 60 50 Affordable decent housing 40 Activities for teenagers 30 Road/pavement maintenance 20 Broadband connection Public transport Community activities Race relations Sports & leisure 0 0 Traffic congestion Wages/ cost of living Facilities for young children Coastal Management 10 Job prospects 10 Shopping Level of crime Cultural facilities Education Clean streets Pollution Parks and open spaces 20 Base: All valid responses (Q1 – 143, Q2 – 129) Health services Access to nature 30 40 % Important generally 51 © 2010 Ipsos MORI. 50 60 10-030955 North Norfolk Local Priorities Developing priorities for improving quality of life: North Walsham % Most need improving locally 60 Job prospects Activities for teenagers Road/pavement maintenance 50 40 Affordable decent housing Wages/ cost of living Broadband connection Community Public transport activities Coastal Facilities for Management young children Traffic 20 Clean streets congestion Shopping Sports & leisure 10 Pollution Education Race relations Access to nature Cultural facilities 30 Level of crime Health services 0 0 10 Parks and 20 open spaces Base: All valid responses (Q1 – 246, Q2 – 237) 30 40 % Important generally 50 60 Developing priorities for improving quality of life: Sheringham % Most need improving locally 60 50 Activities for teenagers Broadband connection 40 Road/pavement maintenance 30 Affordable decent housing Job prospects Traffic congestion Health services Wages/ cost of living 20 Coastal Management Facilities for young children Sports & leisure Race relations 10 0 0 Shopping Clean streets Community activities Parks and open spaces Cultural facilities Pollution 10 Education 20 Base: All valid responses (Q1 – 108, Q2 – 99) Public transport Level of crime Access to nature 30 40 % Important generally 50 52 © 2010 Ipsos MORI. 60 70 10-030955 North Norfolk Local Priorities Developing priorities for improving quality of life: Stalham % Most need improving locally 60 Public transport Activities for teenagers 50 Road/pavement maintenance 40 Job prospects 30 Coastal Management Affordable decent housing Broadband connection Wages/ cost of living 20 Community activities Clean streets Sports & Facilities for young children leisure Cultural facilities Race relations Pollution Traffic congestion 10 0 0 10 Shopping Level of crime Health services Education Access to nature Parks and open spaces 20 Base: All valid responses (Q1 – 142, Q2 – 129) 30 40 % Important generally 50 60 Developing priorities for improving quality of life: Wells-next-the-Sea % Most need improving locally 60 Affordable decent housing Activities for teenagers 50 40 Broadband connection 30 Sports & leisure 20 Road/pavement maintenance Job prospects Wages/ cost of living Public transport Shopping Facilities for young children Traffic congestion Health services Coastal Management Community activities Parks and Education open spaces Cultural facilities Race relations Clean streets 10 Level of crime Access to nature 0 0 Pollution 10 20 Base: All valid responses (Q1 – 48, Q2 – 45) 30 40 % Important generally 53 © 2010 Ipsos MORI. 50 60 10-030955 North Norfolk Local Priorities By Age Group Affordable housing is a priority across all age groups, with job prospects and public transport also prominent. Job prospects are, perhaps understandably, slightly less of a concern among older residents aged 55 and above; public transport is less of a priority only for the 35-54 age group. Younger people under the age of 35 have the most priorities, also being concerned about the local cost of living/ wage levels and shopping facilities (although the low base size for this group means that these findings are not sufficiently robust to draw firm conclusions). Developing priorities for improving quality of life: 16-34s % Most need improving locally 60 Activities for teenagers 50 Job prospects Broadband connection Facilities for Wages/ young children cost of living Road/pavement maintenance Public transport 40 30 Community Traffic Sports & activities congestion leisure Coastal Management Cultural facilities Shopping 20 10 Level of crime Access to nature Race relations Parks and open spaces Pollution 0 0 10 20 Base: All valid responses (Q1 – 43, Q2 – 43) Affordable decent housing Health services Education Clean streets 30 40 % Important generally 50 60 Developing priorities for improving quality of life: 35-44 % Most need improving locally 60 50 Broadband connection 40 Road/pavement maintenance 30 Coastal Management 20 10 Race relations 0 0 Public transport Traffic congestion Community activities Job prospects Activities for teenagers Wages/ cost of living Affordable decent housing Facilities for young children Shopping Clean streets Health services Education Cultural facilities Parks and open spaces Sports & Pollution leisure 10 20 Base: All valid responses (Q1 – 93, Q2 – 85) Access to nature Level of crime 30 40 % Important generally 54 © 2010 Ipsos MORI. 50 60 10-030955 North Norfolk Local Priorities Developing priorities for improving quality of life: 45-54 % Most need improving locally 60 Activities for teenagers 50 Job prospects Affordable decent housing 40 Broadband connection 30 Road/pavement maintenance 20 Facilities for young children Sports & leisure 10 0 Race relations Wages/ cost of living Traffic congestion Coastal Shopping Management Clean streets Community Education activities Cultural facilities Pollution 0 Public transport Health services Access to nature Level of crime Parks and open spaces 10 20 Base: All valid responses (Q1 – 138, Q2 – 131) 30 40 % Important generally 50 60 Developing priorities for improving quality of life: 55-64 % Most need improving locally 60 50 Job prospects Activities for teenagers 40 Affordable decent housing Road/pavement maintenance Broadband connection 30 Public transport Wages/ cost of living Coastal Management 20 Facilities for young children 10 Community activities Sports & Pollution leisure 0 Race relations 0 Parks and open spaces 10 Health services Traffic Shopping congestion Clean streets Education Cultural facilities 20 Base: All valid responses (Q1 – 229, Q2 – 215) Level of crime Access to nature 30 40 % Important generally 50 55 © 2010 Ipsos MORI. 60 70 10-030955 North Norfolk Local Priorities Developing priorities for improving quality of life: over 65s % Most need improving locally 60 Road/pavement maintenance 50 Activities for teenagers 40 30 Coastal Management Wages/ Clean streets cost of living Facilities for 20young children Community activities Sports & leisure Public transport Shopping Health services Level of crime Education Race relations Pollution 0 Affordable decent housing Traffic congestion Broadband connection 10 Job prospects Cultural facilities Access to nature Parks and open spaces 0 10 20 Base: All valid responses (Q1 – 440, Q2 – 405) 30 40 % Important generally 50 56 © 2010 Ipsos MORI. 60 70 10-030955 North Norfolk Local Priorities Appendix 2: Full Questionnaire North Norfolk Local Priorities Section 1: About your local area By your local area, we mean the area which includes your nearest grocery stores, newsagents, doctor’s practice and primary school. Q1 Q2 Thinking generally, which 4 or 5 things below would you say are most important in making somewhere a good place to live? PLEASE TICK 9 UP TO FIVE BOXES IN THE LEFT HAND COLUMN BELOW And thinking about this local area, which 4 or 5 things below, if any, do you think most need improving? PLEASE TICK 9 UP TO FIVE BOXES IN THE RIGHT HAND COLUMN BELOW Q1 Q2 Most important in Most needs making improving in somewhere a this local area good place to live Access to nature........................................................ Activities for teenagers .............................................. Affordable decent housing......................................... Broadband connection Clean streets ............................................................. Coastal Management e.g. defence / management Community activities ................................................ Cultural facilities (e.g. libraries, museums) ............... Education provision ................................................... Facilities for young children....................................... Health services .......................................................... Job prospects ............................................................ The level of crime ...................................................... The level of pollution ................................................. The level of traffic congestion.................................... Parks and open spaces............................................. Public transport.......................................................... Race relations............................................................ Road and pavement repairs ...................................... Shopping facilities ..................................................... Sports and leisure facilities........................................ Wage levels and local cost of living .......................... None of these ............................................................ Don’t know................................................................. Q3 Overall, how satisfied or dissatisfied are you with your local area as a place to live? Q4 PLEASE TICK 9 ONE BOX ONLY Very satisfied ..................................... Fairly dissatisfied ................................ Fairly satisfied.................................... Very dissatisfied.................................. Neither satisfied nor dissatisfied........ Overall, how strongly you feel you belong to your immediate neighbourhood? PLEASE TICK 9 ONE BOX ONLY Very strongly...................................... Fairly strongly .................................... Don’t Know 57 © 2010 Ipsos MORI. Not very strongly................................. Not at all strongly ................................ 10-030955 North Norfolk Local Priorities Section 2: Your local public services For these questions, please answer in relation to the service nearest to you Q5 Please indicate how satisfied or dissatisfied you are with each of the following public services nearest to where you live PLEASE TICK 9 ONE BOX ONLY FOR EACH SERVICE Your local police force………… Your local Fire and Rescue Service……………… Your GP (family doctor)…. Your local hospital e.g. community / cottage hospital……. Your acute hospital .e. Norwich and Norfolk, James Padget, Queen Elizabeth Your local dentist………….. Norfolk County Council…… North Norfolk District Council………….. Your parish or town council Local Area Partnerships (Fakenham Area Partnership, Wells Area Partnership, Sheringham Area Partnership, Holt Area Partnership, Cromer Area Partnership, North Walsham Area Partnership, Stalham with Happing Area Partnership) ……………… Very satisfied Fairly satisfied Neither satisfied nor dissatisfied Fairly dissatisfied Very dissatisfied Don’t know Haven’t used the service 58 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Q6 For those services that need improving in your local area, tell us how they need to be improved? PLEASE TICK 9 ALL WHICH APPLY Your local police force………… Your local Fire and Rescue Service……………… Your GP (family doctor)…. Your local hospital e.g. community / cottage hospital……. Your acute hospital .e. Norwich and Norfolk, James Padget, Queen Elizabeth Your local dentist………….. Norfolk County Council…… North Norfolk District Council………….. Your parish or town council Local Area Partnerships (Fakenham Area Partnership, Wells Area Partnership, Sheringham Area Partnership, Holt Area Partnership, Cromer Area Partnership, North Walsham Area Partnership, Stalham with Happing Area Partnership)…………………………………………….. 59 © 2010 Ipsos MORI. Quality of provision Availability of service 10-030955 North Norfolk Local Priorities Section 3: Your local council Q7 North Norfolk District Council and Norfolk County Council are also key providers of public services locally, so we would like your views on some of the services they provide. How satisfied or dissatisfied are you with each of the following services provided or supported by your local councils? PLEASE TICK 9 ONE BOX ONLY FOR EACH SERVICE Very Fairly Neither satisfied satisfied satisfied nor dissatisfied Arts e.g. exhibitions, festivals, concerts, workshops and events Community Safety e.g. CCTV, Tackling anti social behaviour Community Services e.g. safeguarding vulnerable children and adults, health. Doorstep recycling ......... Economic development e.g. promoting employment, supporting businesses and skills training Environmental health e.g. food safety, pollution control, licensing. Keeping public land clear of litter and refuse ............................ Libraries ......................... Local tips/Household waste recycling centres………………… …. Local transport information…………… … Local bus services……… Museums/galleries ......... Parks and open spaces............................ Public Toilets Refuse collection……………… .. Sport/leisure facilities ..... Theatres......................... 60 © 2010 Ipsos MORI. Fairly dissatisfied Very dissatisfied Don’t know 10-030955 North Norfolk Local Priorities Q8 In the current climate of public sector spending cuts, which of the 5 things below would you most like to see protected, as far as possible, from cuts. PLEASE TICK 9 UP TO FIVE BOXES ONLY IN THE LEFT HAND COLUMN BELOW Q9 And which 5 things would you be least concerned about cutting? PLEASE TICK 9 UP TO FIVE BOXES ONLY IN THE RIGHT HAND COLUMN BELOW Top 5 priorities Arts e.g. exhibitions, festivals, concerts, workshops and events Community Safety e.g. CCTV, Tackling anti social behaviour Community Services e.g. safeguarding vulnerable children and adults, health. Doorstep recycling......................................................... Economic development e.g. promoting employment, supporting businesses and skills training Environmental Health e.g. food safety, pollution control and licensing Keeping public land clear of litter and refuse ............... Libraries......................................................................... Local tips/Household waste recycling centres……………………. Local transport information……………… Local bus services……… Museums/galleries......................................................... Parks and open spaces................................................. Public Toilets Refuse collection……………….. Sport/leisure facilities..................................................... Theatres Q10 To what extent do you agree or disagree that your local council provides value for money? A. My local parish or town council B. North Norfolk District Council C. Norfolk County Council Q11 Bottom 5 priorities Strongly Agree Tend to agree Neither agree or disagree Tend to disagree Strongly disagree Don’t know And now taking everything into account, how satisfied or dissatisfied are you with the way your local council runs things? A. My local parish or town council B. North Norfolk District Council C. Norfolk County Council Very satisfied Fairly satisfied Fairly dissatisfied Very dissatisfied Don’t know Neither satisfied or dissatisfied 61 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Section 4: Local decision-making Again, by your local area, we mean the area which includes your nearest grocery stores, newsagents, doctor’s practice and primary school. North Norfolk District Council provides opportunities for people to get involved in decisionmaking in your local area. Some examples of these are consultation exercises, surveys like this questionnaire, service user groups, and youth forums. Q12 Overall, how satisfied or dissatisfied are you with the opportunities for participation in local decision-making provided by North Norfolk District Council? PLEASE TICK 9 ONE BOX ONLY Very satisfied ..................................... Fairly satisfied.................................... Neither satisfied nor dissatisfied........ Q13 Fairly dissatisfied ................................ Very dissatisfied.................................. Don’t know .......................................... Do you agree or disagree that you can influence decisions affecting your local area? PLEASE TICK 9 ONE BOX ONLY Definitely Tend to Tend to agree agree disagree Q14 Definitely disagree Don’t know Generally speaking, would you like to be more involved in the decisions that affect your local area? PLEASE TICK 9 ONE BOX ONLY Yes No Depends on the issue Don’t know IF YOU HAVE ANSWERED NO OR DON’T KNOW AT Q14, PLEASE GO STRAIGHT TO Q17. IF YOU ANSWERED YES OR DEPENDS ON THE ISSUE, PLEASE CONTINUE WITH Q15 62 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Q15 In which, if any of the following ways would you like to be more involved? PLEASE TICK 9 ALL WHICH APPLY TO YOU Taking part in a campaign about a local issue e.g. save your local hospital, local transport etc Taking part in an on-line campaign e.g. Facebook, other social media, other websites Volunteering e.g. village hall committee, school governor, befriender, driver, charity shop Paying a subscription to a local charity e.g. Break, Benjamin Foundation, Age UK North Norfolk Contacting my local councillor or member of parliament Standing for election myself (e.g. Parish, Town or District Council) Helping with fundraising drives Writing letters to an editor (local, national papers, magazines etc) Attending a public meeting Responding to a survey Attending a focus group Voting in local elections Other involvement (Please tick the box and write in below) Don’t know 63 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Q16 What would help you to get involved with making decisions about your local area? PLEASE TICK 9 ALL THAT APPLY TO YOU If I was able to use the internet Better public transport links Help with childcare Help with care for a dependant (e.g. an elderly or ill relative) Improved disabled access Costs/expenses paid Being more informed about what’s happening locally Hearing about how other people have got involved in my local community Information about how to become a local representative Information about how to start a community group Information about how to stand for election, or how to become a local representative Opportunities to learn new skills, for example (How to write a newsletter, How to chair a meeting, How to fundraise, How to organise an event) I don’t want to be involved If I was asked If I knew what was being decided on If I understood how the decision making process worked I don’t want to be involved Section 5: Respect and consideration Q17 To what extent do you agree or disagree that your local area is a place where people from different backgrounds get on well together? PLEASE TICK 9 ONE BOX ONLY Definitely Tend to Tend to agree agree disagree Definitely disagree Don’t know 64 © 2010 Ipsos MORI. Too few people in local area to say All are from the same background 10-030955 North Norfolk Local Priorities Section 6: About yourself Please complete these questions which will help us to see if there are differences between the views of different residents. All the information you give will be kept completely confidential. Q18 Do you live in a : • • Town Village / countryside Q19 My nearest town in North Norfolk (or the town I live in) is: • • • • • • • Cromer Fakenham Holt North Walsham Sheringham Stalham Wells Next The Sea Q20 Do you have access to a car or van for your own personal use. Yes No Q21 Are you male or female? PLEASE TICK 9 ONE BOX ONLY Male ........................................................ Q22 Female..................................................... What was your age on your last birthday? PLEASE WRITE IN BOX BELOW Years Q23 How is your health in general? Would you say it is…… PLEASE TICK 9 ONE BOX ONLY Very good Good Q24 Fair Bad Very bad In which of these ways does your household occupy your current accommodation? PLEASE TICK 9 ONE BOX ONLY Owned outright.............................. Rent from Housing Association/ Trust ... Buying on mortgage...................... Rented from private landlord ................. Rent from council .......................... Other (9 AND WRITE IN BELOW)........ 65 © 2010 Ipsos MORI. 10-030955 North Norfolk Local Priorities Q25 And how many adults aged 18 or over are living here? PLEASE TICK 9 ONE BOX ONLY One ................................................. Three...................................................... Two ................................................. Four........................................................ More than four (9 AND WRITE IN BELOW) ................................................. Q26 Which of these activities best describes what you are doing at present? PLEASE TICK 9 ONE BOX ONLY Employee in full-time job (30 hours plus per wk) Employee in part-time job (under 30 hours per week) Self employed full or part-time On a government supported training programme (e.g. Modern Apprenticeship/ Training for Work) Full-time education at school, college or university Q27 Unemployed and available for work Permanently sick/disabled Wholly retired from work Looking after the home Doing something else (PLEASE WRITE IN BELOW) .............................. Do you have any long-standing illness, disability or infirmity? (long-standing means anything that has troubled you over a period of time or that is likely to affect you over a period of time) PLEASE TICK 9 ONE BOX ONLY Yes (PLEASE CONTINUE TO Q31) ...... Q28 No (PLEASE GO TO Q32) ...................... Does this illness or disability limit your activities in any way? PLEASE TICK 9 ONE BOX ONLY Yes.......................................................... 66 © 2010 Ipsos MORI. No ............................................................ 10-030955 North Norfolk Local Priorities Q29 To which of these groups do you consider you belong to? PLEASE TICK 9 ONE BOX ONLY White Black or Black British British Caribbean Irish African Any other White background (9 AND WRITE IN BELOW) Any other Black background (9 AND WRITE IN BELOW) Mixed Asian or Asian British White & Black Caribbean Indian White & Black African Pakistani White & Asian Bangladeshi Any other Mixed background (9 AND WRITE IN BELOW) Any other Asian background (9 AND WRITE IN BELOW) Other ethnic group (9 AND WRITE IN BELOW) Chinese and Other ethnic groups Chinese Thank you very much for taking part in this survey. 67 © 2010 Ipsos MORI.