A Leverhulme-funded Network and Event
Warwick Business School, London Campus, University of Warwick
The Shard, 32 London Bridge Street, London SE1 9SG
5-7 February 2015
PROGRAMME
Thursday 5 February 2015
13.00-13.45
Registration and coffee
13.45-14.00
Welcome and Introduction – Ken Sloan (University of Warwick)
14.00-14.45 Keynote 1. Giorgio Riello (University of Warwick) and Peter McNeil (UTS, Sydney), Luxury Capitalism:
Places, Spaces and the Pervasiveness of Luxury. Chair: Rosa Salzberg (University of Warwick)
15.00-17.00
Sessions 1 and 2
Session 1. Commercial and Contentious Spaces of Luxury
Chair: Luca Mola (EUI & University of Warwick)
Geerd De Ceulaerde & Prof Ilja Van Damme, University of
Antwerp
Spaces of Luxury, Contested Spaces: The Shopping Gallery
‘La Cité’ in Antwerp, c. 1845 - c. 1880
Laura Dimitrio, University of Bologna
Behind the Scene of Luxury in Milan, in Via
Montenapoleone Yesterday and Today
Maurizio Marinelli, University of Sussex
Spaces of Luxury and Places of Protest: The
Transformation of the Physical Structures of Retailing in
Hong Kong
Mingming Cheng, UTS Business School
Understanding Chinese Consumers’ Acceptance of
Counterfeit Luxury Hotel brands
Session 2. Creating A Stage for Luxury
Chair: Qing Wang (University of Warwick)
Elisabeth Hackspiel-Mikosch, AMD Akademie Mode &
Design
Festivities at Court: Places of Vestimentary Luxury and
Royal Performance
Mark Knights, University of Warwick
Corrupt Places of Luxury: Britain and its Empire in the
Early Modern Period
Claire Buchet, University Cergy-Pontoise, Paris
The Seat of Power by Profusion in the French Aristocracy
in the Seventeenth Century
Ulrike Zitzlsperger, University of Exeter
Spaces of Luxury: The Grand Hotel
Friday 6 February 2015
9.00
Arrive at Shard Security (Ground Floor)
9.00-10.30
Sessions 3 and 4
Session 3. Creating Luxury Spaces
Chair: Giorgio Riello (Warwick)
Session 4. Luxury and Elite Practices
Chair: Catherine Kovesi (University of Melbourne)
Elisa Tosi Brandi, University of Bologna
The Marriage Portrait in the Renaissance as a Space of
Luxury
Annette Condello, Curtin University, Australia
Architecture and the Sybaritic
Viviane Riegel, Goldsmiths College
The Reproduction of luxury Cities Conceptual Spaces:
Louis Vuitton and its Cosmopolitan ‘Brandscape’
Caterina Tiezzi, V&A/RCA
Luxury With an Agenda: Elite Women at Royal Ascot,
1895-1914
Jaywant Singh, Kingston University; Madhumita
Banerjee, American University of Sharjah, and Paurav
Shukla, Glasgow Caledonian University
I am really attached to my brand!’: Understanding
Customer Commitment to Luxury Brands in Thailand
Martin Kunc, Warwick Business School
Creating and Sustaining a Competitive Advantage over
Time in Luxury Wine: Managing a Delicate balance
between Value Creation and Value Appropriation in
Champagne
10.30-11.00
Coffee Break
11.00-13.00
Sessions 5 and 6
Session 5. Locality, Origin and Cross-cultural
Distinctiveness Chair: Elizabeth Wilson (London
Metropolitan University)
Galina Shyndriayeva, Imperial College and King’s College
London
Unexpected Spaces for Luxury Perfume Manufacturing:
The Case of the German Firm Schimmel
Regina Lee Blaszczyk, University of Leeds
Luxury in the Land of Plenty: European Fashion and
American Retailers, 1880-1970
Simona Segre Reinach, University of Bologna
Global Luxury and Its Discontents. Romeo Gigli Reborn In
China
Yasmin K. Sekhon, University of Southampton
A Cross-cultural Comparison of Luxury Consumption: A
Study of India and China
13.00-14.00
Session 6. In Richness and in Poverty
Chair: John Styles (University of Hertfordshire)
Sophie Pitman, University of Cambridge
Doublets, Diamonds and Debts: Negotiating Luxury in a
Seventeenth-Century Account Book
Urszula Jarecka , Institute of Philosophy and Sociology,
Polish Academy of Sciences
Luxury for the Poorest in Society: The Case of Poland
Tommaso Durante, RMIT University, Melbourne
The Symbolic and Social Construction of the Global
Imaginary in Shanghai: Luxury and Poverty Between
Social Capitalism and Global Ideologies
Richard Taffler, Qing Wang and Arman Eshraghi,
Warwick Business School & The University of Edinburgh
Business School
Hedge Funds as Objects of Desire
Lunch
14.00-14.45. Keynote 2. Christopher Breward (Edinburgh University), Capital City: London, Luxury and the Practices
of Fashion. Chair: Jonathan Faiers (Winchester School of Art)
14.45-15.00
Coffee Break
15.00-16.30
Session 7 and 8
Session 7. The Language of Art and Luxury
Chair: Ulinka Rublack (University of Cambridge)
Susan Miller, Independent Scholar and Curator
Japan, Hybridity, and Luxury in the Seventeenth-Century
Dutch Republic
Esterina Nervino, Hong Kong Polytechnic University
Luxury Fashion Brands Online: When Language Matters.
A Linguistic Analysis Of Facebook Posts
Hiroki Yamamoto, University of the Arts London
Rethinking Luxury: On Notions of Value in Some
Installation of Contemporary Art of the 2000s and After
Session 8. The Emotional and Sensory Spaces of Luxury
Chair: Maria Giuseppina Muzzarelli (University of
Bologna)
Catherine Kovesi, University of Melbourne
The Aura of Luxury: From Medieval Reliquaries to Luxury
Brands
Jonathan Faiers, Winchester School of Art
Stealth Luxury or the Lining of Excess
Qing Wang, Warwick Business School; Paolo Antonetti,
WBS; Xinyue Zhou, Sun Yat-sen University, China; Jintao
Wu, Sun Yat-sen University, China
Feeling luxury or having luxury? Triggers, themes and
goals
16.30-17.30. Luxury and Its Exhibition Spaces. Chair: Bill Sherman (V&A)
“What is Luxury?” V&A Exhibition, 25 April-27 Sept 2015. Annie Warburton (Crafts Council), Leanne Wierzba (V&A)
and Jana Scholze (V&A); and “Material Worlds: Treasured Possessions from Renaissance to the Enlightenment”, 24
March-6 September 2015, Victoria Avery, Fitzwilliam Museum, Cambridge and Melissa Calaresu, University of
Cambridge
Saturday 7 February 2015
09.00-11.00
Session 9
Session 9. The Experiential Spaces of Luxury
Chair: Maxine Berg (University of Warwick)
Melissa Calaresu, Cambridge University
Street ‘luxuries’: Food Hawking in Early Modern Rome
Peter McNeil (UTS, Sydney)
‘Fashions in Living’: Post-war Luxury at residence of The Duke and Duchess of Windsor, 4, Route du Champs
d’Entraînement, Paris
Joanne Roberts & John Armitage, Winchester School of Art
Dwell Time: On the Spatio-Temporality of the Luxury Private Jet Terminal
Nathaniel Dafydd Beard, Royal College of Art
L’Hôtel de la Mode: Dream Worlds of Style and Elegance
11.00-11.30
Coffee Break
11.30-12.15. Keynote 3. Candy Li (Ogilvy & Mather, China), The Digital Spaces of Luxury Brands. Chair: Qing Wang
12.15-13.00 Final Panel. The Global Spaces of Luxury
Chairs: Giorgio Riello and Qing Wang
Jonathan Faiers (Winchester School of Art)
Candy Li (Shanghai Ogilvy & Mather Advertising CO., Ltd)
Simon Petherick (The House of Britannia)
Giorgio Riello (University of Warwick)
Qing Wang (Warwick Business School)
Organisers: Giorgio Riello, Rosa Salzberg and Qing Wang
Supported by the Leverhulme Trust
In collaboration with the Global History and Culture Centre and the Warwick Business School
Network members: The University of Warwick; The Victoria and Albert Museum; the University of Melbourne; The University of
Stockholm; the University of Bologna.