ServiceSystemsForum2016
SmartServiceSystems&BusinessModels
intheDigitalEra:Practice&Research
UniversityofWarwickinVenice,Italy
(PalazzoPesaro-Papafava)
12–13thJune2016
CallforAbstracts
ServiceSystemsForum2016
th
TheServiceSystemsForumreturnsforitssecondyear(SSFV2016),tobeheldon12-13 June2016attheUniversityof
Warwick’slocationinVenice,Italy.(http://www2.warwick.ac.uk/international/world/venice/).
The aim of this year’s conference is to provide opportunities for service researchers from academia and
practitioners from industry to share the latest research and practice on topics related to smart service systems
andbusinessmodelsinthedigitaleconomy.Therewillalsobeahalf-daysessionwithkeypractitionerstodiscuss
integrationofknowledgetoinformpractice.
CallforAbstracts
We welcome abstracts (maximum 500 words) from academics and practitioners who would like to present at this
Forum. For academics, we welcome papers on interdisciplinary service research related to the Internet-of-Things
(IOT),personaldataandthedigitaleconomyacrossawidevarietyofdisciplines.Thesemayincludethefollowing
management disciplines: marketing, HR, operations and supply chain management, strategy, behavioural sciences,
economics, information system, and computing. We would particularly like to encourage scholars from the wider
community including anthropologists, sociologists and design disciplines interested in such notions as consumption,
spaceandidentity.Wedonotnecessarilyrequireempiricalworkandwelcomeabstractsthatexploreconceptualideas
thatinformtheintegrationofpersonaldataforsmartservicesystems(bebold!).
AbstractsshouldbeunderthethemeofSmartServiceSystemsandBusinessModels,includingbutnotlimitedto:
1. NovelIOT-enabledbusinessmodels,economicmodelsandmarketcreationinthedigitaleconomy
2. Reconfigurablesocio-cyber-physicalserviceplatforms
3. Data,sensorsandsensingasservice
4. ConceptualunderpinningsoftheIOTanddataasaservice
5. Novelformsofconsumerengagementandcustomerrelationshipmanagement
6. Dynamicserviceplatforms:serviceengineering,modularity,generativityandincompleteproducts
7. IOTashuman-centricservicesystems
8. Integrationofconsumptionspacedatatoinformorganisationalstrategy
9. Liquificationanddensityofinformationresources
10. Humancomputerinteractionandhumandatainteraction
11. Personaldataandconsumerdecision-making
12.Designandinnovationofconsumptionspacedrivenofferingsforenhancedcustomerexperience
13.Businessmodelinnovation
14.Entrepreneurship;theinterplaybetweeninnovationandbusinessmodeldevelopment
Submityourabstractat:http://bit.ly/ssfv2016
ImportantDates
1FebruaryAbstractsubmissiondeadline
29FebruaryNotificationofacceptance
31MarchAccommodationbookingdeadline(ifbookingviaSSFV2016organisers)
25AprilForumregistrationdeadline
12-13JuneServiceSystemsForum2016
SSFV2016PractitionerForum
WeinviteindustrypractitionerstoparticipateatSSFV2016throughthePractitionerForum,whichwill
considerallaspectsoftheDigitalEconomy,forexample,BigData;DistributedLedgers,Wearablesand
theIOT.Weareinterestedintechnologydevelopmentandexploitationeg.IoTsensorsgatheringdata
and feeding it to the cloud allowing mobile access to information that can inform and control every
aspectofdailylife;makingtransport,buildings,homes,machinesandwholecities,‘smart’.
Muchofthecurrentdiscussionisbaseduponincrementalinnovation,howeverDigitalTechnologieshave
thepotentialtobehighlydisruptiveacrosssectors.Newinnovationsinelectronicsmeanthatdeviceswill
notrequirebatteries,butrather,harvestpowerfrommotionoreventheradiowavesintheair.Asour
buildings, vehicles and cities become smarter and we have mobile access to data, new markets will
emergeforproductsandservices,disruptingestablishedwaysoflifeandimpactingallofus.
In addition to the opportunities, there are many challenges to be faced. Security and privacy, data
controlandstorage,copyrights,transmission,paymentandcurrency;allwillbechallengedbytheDigital
Revolution.ThisPractitionerForumseekscontributionsfrompractitionerswhoareengagedinmanaging
the transition to Digital and the potential disruption of new technologies. Our aim is to explore the
practicalchallengeswiththeintentionofidentifyingasetofcommonthemesthatwillhelppractitioners
developdeeperinsightsandtosharethoseexperiencesundertheChathamHouserule.
Practitionersareinvitedtosubmiteitherashort1-pageabstractorashortsetofPowerpointslides(with
suitable industry models and challenges). We recommend practitioners contact either Roger Maull
(r.maull@surrey.ac.uk) or Irene Ng (irene.ng@warwick.ac.uk) before submitting an abstract or slides.
Thereisnodeadlineforsubmission;howeverwearelimitedonspaceto15participants.
Wewillcombineacademicandpractitionerpresentationsaroundasetofthemes,withconsiderabletime
for discussion in each session. Academic and Practitioner discussions will be moderated by the Forum
Chairstooptimiseinsights,understandingandcollaborativewaysforward.
WhyyoushouldattendSSFV2016ifyouarefrom:
•
•
•
Industry - To engage with thought leaders from the service community and hear new research
voices. SSFV2016 allows you to explore the practical challenges of managing the transition to
digital, gain deeper insights from other contexts and share your experiences under the Chatham
Houserule.
Academia-Tobepartofadiscussiononwhatyourknowledgeandresearchcancontributetothe
understandingofservice,innovationandnewbusiness/economicmodelsinthedigitaleraandtoset
uparesearchagendaforfurtherenquiry.
Government-Toparticipateinthisthoughtleadershipforumtoadvancetheunderstandingofthe
digital economy and take part in the discussion, sharing your ideas and comments based on
researchandpractice.
SSFV2016TentativeProgramme
12June2016
09:00–09:30am Arrival
09:30–10:00amIntroductionsfromconferencechairs
10:00–11:00am Paneldiscussiontheme1:TBC
11:00–11:15am TeaandCoffeebreak
11:15–12:15am Concurrentsessions(3speakerseachsession,2sessionsintotal)
12:15–12:30pm Discussiononthethemesdiscussedintheconcurrentsessions
12:30–13:30pm Lunch
13:30–17:30pm FocusingonPractice:SSFV2016PractitionerForum
13:30–14:30pm
Paneldiscussiontheme2:TBC
14:30–15:30pm Concurrentsessions:3speakers,2sessionsintotal(practitioners)
15:45–16:00pm TeaandCoffeebreak
15:45–16:45pm Concurrentsessions:3speakers,2sessionsintotal(academic)
16:45–17:15pm Discussiononthethemesdiscussedinthepractitionerssessions
19:30
ForumDinner
13June2016
09:00–09:30am Arrival
09:30–10.30am Paneldiscussiontheme3:TBC
10:30–10:45am TeaandCoffeebreak
10:45–11.45am Concurrentsessions(3speakerseachsession,2sessionsintotal)
11:45–12:00pm Discussiononthethemesdiscussedintheconcurrentsessions
12:00
ClosingAddress
SSFV2016Committee
GeneralChair:IreneNg(WMG)
Co-chairs:RogerMaull(SurreyUniversity),GlennParry(UWE)
ProgramChair:MaxGreen(WMG)
SSFV2016webpages:http://bit.ly/ssfv2016
Facebook:https://www.facebook.com/groups/SSFVenice/
Twitterhashtag:#SSFV2016