UNIVERSUM STUDENT SURVEY 2014
University Report | US Edition
Michigan Technological University | Natural Science
WWW.UNIVERSUMGLOBAL.COM
2014 | US | Students | Natural Science
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About Universum
With over 25 years of experience
researching the field of employer
branding, Universum is a recognized
world leader with tried and tested
frameworks.
Universum annually conducts quantitative
and qualitative research with over 700,000
talented individuals to gather insights into
their career preferences, communication
habits and their perception of potential
employers.
Universum’s unique global reach ensures
the comparability of research results
across markets. We partner with
approximately 2,000 of the top academic
institutions in the world.
Universum is the thought leader in
employer branding, with local experts in
research, consulting and communication
solutions, offering high-quality insights.
For our clients around the world,
Universum is a trusted partner providing
solutions and services to develop, improve
and implement tailored employer branding
strategies.
Universum employs smart, friendly and
professional experts and consultants, who
work with our clients in long-term
partnerships.
2014 | US | Students | Natural Science
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How we help Higher Education Institutions
Universum is the global leader in the field of employer branding and talent research. Through our market
research, consulting and communication solutions we aim to close the gap between the expectations of
employers and talent and support Higher Education Institutions in their roles.
Through our unique insight into the recruitment challenges of employers and the dynamics of the talent
market, we help nearly 2000 universities worldwide to:
UNDERSTAND
IDENTIFY
THE CAREER PREFERENCES
AND EXPECTATIONS OF
STUDENTS AND ALUMNI
THE BRAND PERCEPTION AND
ATTRACTIVENESS OF YOUR
COLLEGE/UNIVERSITY
ATTRACT
RECRUIT
RELEVANT EMPLOYERS TO
CAMPUS
PROSPECTIVE STUDENTS FOR
BSC, MSC AND/OR MBA LEVELS
2014 | US | Students | Natural Science
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Our clients and media partners
Some of the world’s most attractive employers
Some of the world’s most trusted publishers
2014 | US | Students | Natural Science
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What we cover in the report
1. EXECUTIVE SUMMARY
5. APPENDIX
Additional data on topics covered in previous
sections.
A summary of the core findings of the report.
These slides can be shared with key
stakeholders within the university as well as
with external partners to provide a quick,
visual overview of the career profile of your
students.
4. UNIVERSITY BRAND
PERCEPTION
2. CAREER PROFILE EVALUATION
This chapter evaluates your university brand,
as perceived by your current students and by
students at other universities in US, who
would choose Michigan Technological
University if they could begin their studies
again.
3. EMPLOYER EVALUATION
This chapter analyzes the employer branding efforts and relative
attractiveness of different employers towards your students.
This chapter provides insights on the career
preferences and expectations of your
students in comparison to the overall
surveyed population of students in US.
2014 | US | Students | Natural Science
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About the Universum Student Survey | US Edition
METHODOLOGY
THE QUESTIONNAIRE
 Created based on 25 years of experience,
extensive research within HR, focus groups and
communication with both our clients and students.
 Global perspective - local insight.
296
Educational institutions
DATA COLLECTION
Conducted via an online survey, distributed via
university contacts, the Universum Panel
and local partners.
WEIGHTING
In order to provide our clients with reliable data we
set targets per main field of study and educational
institution to reflect the actual distribution of students.
Weighting is used to compensate for discrepancies
from the targets.
Note that only data based on all students or on all
students within a main field of study is weighted.
Breakdowns like gender, high achievers or other
more specific target groups are not weighted.
FIELD PERIOD
October 2013 to January 2014
2014 | US | Students | Natural Science
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Groups in this report
Global
US
Your university
~600,000
8,745
44
Students participate annually in
Universum’s global career research.
Participating students from 296
educational institutions in US.
Throughout the report, this group is
referred to as “All universities”.
Participating students from your
university. Throughout the report, this
group is referred to as ”Michigan
Technological University”.
The comparisons in this report are based on: Natural Science
• University reports can be based on the total number of
respondents from all main fields of study, or may be
specific to a main field of study. This particular report is
specific to: Natural Science.
2014 | US | Students | Natural Science
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Table of contents
APPENDIX
EXECUTIVE SUMMARY
UNIVERSITY BRAND
PERCEPTION
CAREER PROFILE
EVALUATION
EMPLOYER EVALUATION
2014 | US | Students | Natural Science
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Students’ profile and summary of preferences
Michigan Technological University
Average age (years):
Top 3 most used communication
channels:
20.2
• News websites advertisements
• Social networks/communities
• Employer websites
Top 3 career profiles:
• Leader
Top 3 industries:
• Entrepreneur
• Health Care Services
27% 73%
• Careerist
3.3
Average expected
annual salary:
• Pharmaceuticals and Biotechnology
• Educational and Scientific Institutions
Average reported GPA
Top 5 most attractive attributes:
42,500 USD
• Respect for its people (People & Culture)
• Professional training and development (Job Characteristics)
• A friendly work environment (People & Culture)
• Secure employment (Job Characteristics)
• Recognizing performance (meritocracy) (People & Culture)
Year of graduation:
Top 3 career goals:
23%
Freshman
30%
Sophomore
20%
Junior
27%
• To have work/life balance
• To be secure or stable in my job
Senior
• To be dedicated to a cause or to feel that I am
serving a greater good
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Students’ profile and summary of preferences
All universities
Average age (years):
Top 3 most used communication
channels:
21.2
• Employer websites
• Social networks/communities
• Career fairs
Top 3 career profiles:
• Leader
Top 3 industries:
• Idealist
25% 75%
• Harmonizer
3.5
Average expected
annual salary:
• Health Care Services
• Pharmaceuticals and Biotechnology
• Educational and Scientific Institutions
Average reported GPA
Top 5 most attractive attributes:
58,411 USD
• Respect for its people (People & Culture)
• Secure employment (Job Characteristics)
• Ethical standards (Employer Reputation & Image)
• A friendly work environment (People & Culture)
• Professional training and development (Job Characteristics)
Year of graduation:
Top 3 career goals:
38%
31%
25%
6%
Freshman
• To be dedicated to a cause or to feel that I am
serving a greater good
• To have work/life balance
Sophomore
Junior
Senior
• To be secure or stable in my job
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Students’ most attractive employers
Michigan Technological University | Natural
Science
All universities | Natural Science
1. Mayo Clinic (20.00%)
1. National Institutes of Health (21.46%)
2. Centers for Disease Control (16.67%)
2. Mayo Clinic (20.06%)
2. Google (16.67%)
3. Centers for Disease Control (19.47%)
4. Abbott (13.33%)
4. American Cancer Society (16.01%)
4. DOW Chemical (13.33%)
5. Environmental Protection Agency (EPA) (11.10%)
4. Peace Corps (13.33%)
6. Google (9.73%)
7. Johnson & Johnson (10.00%)
7. Peace Corps (9.29%)
7. NASA (10.00%)
8. Walt Disney Company (9.19%)
9. AbbVie (6.67%)
9. NASA (9.12%)
9. BASF (6.67%)
10. FBI (6.86%)
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
2014 | US | Students | Natural Science
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Summary of your University Brand Perception
TOP OF MIND ASSOCIATIONS
Average university recommendation score:
Percentage of students who would choose to study at their
current university if they could make the choice again:
Michigan
Technological
University
All universities
Michigan
Technological
University
All universities
8.2
8.2
50%
56%
• This is an extract from a University Report based on the
results of the Universum Student Survey 2014. Please
visit www.universumglobal.com for more information
about Universum and our global research.
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Table of contents
APPENDIX
EXECUTIVE SUMMARY
UNIVERSITY BRAND
PERCEPTION
CAREER PROFILE
EVALUATION
EMPLOYER EVALUATION
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Career Profile Evaluation
This chapter provides insights on the career preferences and expectations of your students in
comparison to the total student population surveyed in US. The information and insights in the report will
help you to:
Evaluate the career profile of your students on an aggregated level, as well as the talent
trends that have evolved over the past years.
Find out what differentiates your students from those at other universities and which
aspects make them unique.
Improve the visibility of your students to top employers by being able to communicate
their unique strengths to employers in a quick and efficient way.
2014 | US | Students | Natural Science
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Career goals
Michigan Technological University
To have work/life balance
23%
41%
To be secure or stable in my job
36%
To be dedicated to a cause or to feel
that I am serving a greater good
36%
To be competitively or intellectually challenged
5%
9%
14%
To be a leader or manager of people 0% 9%
9%
To be a technical or functional expert 0%5% 5%
9%
To be autonomous or independent 0% 9%
9%
23%
14%
86%
23%
23%
18%
82%
68%
27%
First choice
To have an international career 0% 9% 0% 9%
Second choice
To be entrepreneurial or creative/innovative 0%
• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important.
Third choice
• ‘Career goals’ refer to what students want from
employment in the long term, whereas ‘attributes’ refer to
things sought by students from their first employer.
2014 | US | Students | Natural Science
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Career goals
All universities
To be dedicated to a cause or to feel
that I am serving a greater good
38%
To have work/life balance
To be secure or stable in my job
To be competitively or intellectually challenged
To be a leader or manager of people
21%
21%
10%
15%
7%
2%4% 5%
12%
To be autonomous or independent
3%3% 5%
12%
2%
3% 5%
69%
59%
39%
16%
To be entrepreneurial or creative/innovative
To have an international career
14%
19%
74%
18%
23%
25%
19%
3% 6%
19%
10%
First choice
Second choice
To be a technical or functional expert
2%3%4%
9%
• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important.
Third choice
• ‘Career goals’ refer to what students want from
employment in the long term, whereas ‘attributes’ refer to
things sought by students from their first employer.
2014 | US | Students | Natural Science
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Career goals across time
All universities
1
2
3
4
5
To be dedicated to a cause or to feel that I am serving
a greater good
To have work/life balance
To be secure or stable in my job
To be competitively or intellectually challenged
6
To be a leader or manager of people
7
8
To be entrepreneurial or creative/innovative
To be autonomous or independent
To have an international career
9
2011
2012
2013
To be a technical or functional expert
2014
• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important.
• The graph shows career goals chosen as first, second or
third choice in 2014.
• The alternatives in the legend are sorted according to
importance in 2014. Thus, the most important career goal
in 2014 is at the top of the legend.
2014 | US | Students | Natural Science
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Most preferred industries (1-10)
36%
Health Care Services
61%
32%
Pharmaceuticals and Biotechnology
25%
23%
20%
Educational and Scientific Institutions
Chemicals
14%
10%
Public Sector and Governmental Agencies
14%
12%
Forestry, Pulp and Paper
Management and Strategy Consulting
Non-Governmental Organizations
(NGOs)/Non-Profit Organizations (NPOs)
Aerospace and Defense
Energy
9%
2%
9%
4%
9%
13%
5%
4%
5%
8%
• In which industries would you like to work most after graduating? You can choose up to 3 industries.
Michigan Technological University
All universities
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Most preferred industries (11-20)
Health Care Equipment
5%
8%
Media and Advertising
5%
3%
Telecommunication and Networks
5%
1%
Auditing and Accounting
Automobiles and Parts
Banks
Construction
Consumer Electronics and Household
Appliances
Consumer Goods
Engineering and Manufacturing
1%
1%
3%
1%
1%
3%
Michigan Technological University
3%
• In which industries would you like to work most after graduating? You can choose up to 3 industries.
All universities
2014 | US | Students | Natural Science
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Expected annual salary
Michigan
Technological
University
42,500
USD
All universities
58,411
USD
• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?
2014 | US | Students | Natural Science
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Expected annual salary | Gender gap
All universities
54,645
USD
Female
Male
61,346
USD
• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?
• What is your gender?
2014 | US | Students | Natural Science
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Expected annual salary | Gender gap across time
All universities
95%
94%
90%
2011
89%
2012
2013
Female/Male salary ratio
• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?
• What is your gender?
2014
This chart
illustrate female
expected salary
as a share of
male expected
salary.
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Most popular types of student organizations
50%
Academic or professional clubs and societies
59%
38%
Recreational activities and hobbies
25%
31%
Volunteer work and community service
50%
21%
Fraternity/sorority and similar social
organizations
16%
17%
Creative arts or performing arts
9%
Michigan Technological University
All universities
• To which of the following types of student organizations do you belong? Select all that apply.
• To which specific organizations do you belong?
• Please speak to your account manager for further
information about the specific organizations most popular
among your students.
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The Universum Drivers of Employer Attractiveness
EMPLOYER REPUTATION & IMAGE
The attributes of the employer as an organization
• Attractive/exciting products and services
• Corporate Social Responsibility
• Environmental sustainability
• Ethical standards
• Fast-growing/entrepreneurial
• Financial strength
• Innovation
• Inspiring management
• Market success
• Prestige
PEOPLE & CULTURE
The social environment and attributes of the workplace
• A creative and dynamic work environment
• A friendly work environment
• Enabling me to integrate personal interests in my schedule
• Interaction with international clients and colleagues
• Leaders who will support my development
• Recognizing performance (meritocracy)
• Recruiting only the best talent
• Respect for diversity
• Respect for its people
• Support for gender equality
JOB CHARACTERISTICS
The contents and demands of the job, including the learning
opportunities provided by the job
• Challenging work
• Client interaction
• Control over my number of working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel/relocation
• Professional training and development
• Secure employment
• Team-oriented work
• Variety of assignments
REMUNERATION & ADVANCEMENT OPPORTUNITIES
The monetary compensation and other benefits, now and
in the future
• Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good reference for future career
• High future earnings
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Rapid promotion
• Sponsorship of future education
• This framework has been developed by Universum and is
based on specific research within HR, as well as focus
groups and general communication with both our clients
and students.
2014 | US | Students | Natural Science
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Relative importance of each driver
Michigan Technological University
20%
All universities
22%
29%
22%
28%
25%
26%
29%
Employer Reputation & Image
Job Characteristics
People & Culture
Remuneration & Advancement Opportunities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
2014 | US | Students | Natural Science
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Driver attractiveness across time
All universities
35
30
25
20
15
2011
2012
2013
Employer Reputation & Image
Job Characteristics
People & Culture
Remuneration & Advancement Opportunities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
2014
2014 | US | Students | Natural Science
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Employer Reputation & Image | Attractive attributes
Ethical standards
45%
Innovation
41%
45%
56%
Attractive/exciting products and
services
27%
22%
Environmental sustainability
27%
28%
Inspiring management
23%
27%
23%
Market success
13%
23%
27%
Prestige
18%
Financial strength
Fast-growing/entrepreneurial
Corporate Social Responsibility
30%
9%
12%
Michigan Technological University
5%
19%
All universities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
2014 | US | Students | Natural Science
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Job Characteristics | Attractive attributes
Professional training and
development
55%
41%
45%
50%
Secure employment
Challenging work
32%
32%
Flexible working conditions
32%
29%
27%
25%
Variety of assignments
High level of responsibility
23%
23%
Team-oriented work
18%
23%
14%
21%
Client interaction
Control over my number of working
hours
Opportunities for international
travel/relocation
9%
17%
Michigan Technological University
5%
23%
All universities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question..
• Which of these attributes are most important to you? (Max. 3)
2014 | US | Students | Natural Science
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People & Culture | Attractive attributes
66%
57%
Respect for its people
52%
44%
A friendly work environment
Recognizing performance
(meritocracy)
38%
26%
A creative and dynamic work
environment
34%
40%
Enabling me to integrate personal
interests in my schedule
31%
24%
Leaders who will support my
development
31%
42%
10%
14%
Recruiting only the best talent
10%
17%
Respect for diversity
10%
14%
Support for gender equality
Interaction with international clients
and colleagues
Michigan Technological University
3%
12%
All universities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
2014 | US | Students | Natural Science
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Remuneration & Advancement Opportunities | Attractive attributes
54%
Leadership opportunities
45%
46%
43%
Good reference for future career
29%
35%
Clear path for advancement
29%
27%
Competitive benefits
Sponsorship of future education
25%
Competitive base salary
21%
26%
34%
21%
High future earnings
34%
Overtime pay/compensation
17%
14%
Performance-related bonus
17%
14%
Michigan Technological University
Rapid promotion
6%
All universities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
2014 | US | Students | Natural Science
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Students’ overall top 10 preferences
Michigan Technological University
for it 1.
ning a 2.
ork e 3.
emp 4.
orma 5.
ce fo 6.
uppo 7.
p op 8.
ngin 9.
ovat 10.
Respect for its people
Professional training and development
A friendly work environment
Secure employment
Recognizing performance (meritocracy)
Good reference for future career
Leaders who will support my development
Leadership opportunities
Challenging work
Innovation
All universities
for it 1.
emp 2.
l stan 3.
ork e 4.
ning 5.
uppo 6.
amic 7.
p op 8.
ovat 9.
ngin 10.
Respect for its people
Secure employment
Ethical standards
A friendly work environment
Professional training and development
Leaders who will support my development
A creative and dynamic work environment
Leadership opportunities
Innovation
Challenging work
Employer Reputation & Image
Job Characteristics
People & Culture
Remuneration & Advancement Opportunities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
• This table shows the most attractive of the 40 attributes,
taking into account the overall importance of the driver
categories to the students. This analysis gives a
summarized 360 degree view of what influences
employer attractiveness.
2014 | US | Students | Natural Science
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The Universum Career Profiles
CAREERIST: A student who continuously
wants to develop. This type of student wants
to follow a promising career path within a
prestigious and meritocratic environment.
IDEALIST: A student who pursues ethical
and sustainable principles and values. This
student is strongly attracted to employers
whose mission and vision are in line with
his/her own principles and standards.
ENTREPRENEUR: A student who
appreciates working in an evolving
environment, in which he/she can solve
changing and challenging problems.
INTERNATIONALIST: A student who is
open-minded and prefers international
surroundings. This type of student enjoys
meeting new people, traveling and working
abroad.
HARMONIZER: A student who prefers a
stable work environment that is
characterized by a respectful and balanced
management philosophy.
LEADER: A student who aims to be inspired
and supported by management and
searches for jobs where he/she can apply
and further develop his/her leadership skills.
This student is not afraid of making decisions
and taking responsibility.
HUNTER: A student who focuses on
monetary aspects. This student chases
financially lucrative and competitive jobs.
• The Universum Career Profiles are based on the
attributes that students select as most important. More
details can be found in the Appendix.
2014 | US | Students | Natural Science
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The Universum Career Profiles
Michigan Technological University
All universities
• Which of these are most important to you?
• The Universum Career Profiles are based on the
attributes that students selected as attractive for their first
employer. See more details in Appendix.
2014 | US | Students | Natural Science
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Table of contents
APPENDIX
EXECUTIVE SUMMARY
UNIVERSITY BRAND
PERCEPTION
CAREER PROFILE
EVALUATION
EMPLOYER EVALUATION
2014 | US | Students | Natural Science
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Employer Evaluation
This chapter analyzes the employer branding efforts and relative attractiveness of different employers
towards your students. The information and insights in the report will help you to:
Evaluate relative performance of different employers and understand what challenges they
face. Use these insights to successfully manage your corporate relationships.
Provide tangible feedback to your existing corporate partners on their employer
branding efforts towards your students. Understand if the activities they organized have
been effective.
Understand which employers your students would like to meet and want to learn more
about. Use these insights to bring new employer partners into cooperation with your
organization.
2014 | US | Students | Natural Science
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The Universum Rankings
FULL COMPANY LIST
(230 employers within each
main field of study)
“Below is a list of companies and
organizations. For which of these
employers would you consider
working?”
CONSIDERED EMPLOYER
RANKING
(as many as applicable)
“Now choose the 5 employers you
most want to work for, your 5 Ideal
Employers.”
IDEAL EMPLOYER RANKING
POTENTIAL APPLICANTS’
RANKING
(Yes, I have applied or will apply)
(maximum five employers)
“Have you applied or will you apply
to these companies/
organizations?”
• For layout reasons, the employer’s name can be
shortened in this report.
2014 | US | Students
37
Official Ideal Employer Ranking | US 2014
NATURAL SCIENCE
Employer
National Institutes of Health
Mayo Clinic
Centers for Disease Control
American Cancer Society
Environmental Protection Agency (EPA)
Google
Peace Corps
Walt Disney Company
NASA
FBI
United Nations
Apple
Atlantic Health System
Nike
Teach for America
Rank
2014
Percent
2014
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
21.46%
20.06%
19.47%
16.01%
11.10%
9.73%
9.29%
9.19%
9.12%
6.86%
6.63%
6.03%
5.95%
5.80%
4.90%
Trend
NEW
0
0
1
-1
4
-1
0
0
-3
0
3
0
-1
0
Employer
U.S. Department of Energy
Maxim Healthcare
Johnson & Johnson
U.S. Department of State
Pfizer
Whole Foods Market
Major League Baseball (MLB)
Ecolab
U.S. Navy
U.S. Air Force
Genentech
U.S. Army
U.S. Department of Veteran Affairs
Microsoft
PetSmart
Rank
2014
Percent
2014
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
4.56%
4.49%
4.44%
4.34%
4.24%
3.81%
3.50%
3.41%
3.40%
3.40%
3.37%
3.32%
2.97%
2.94%
2.90%
Trend
NEW
NEW
2
-6
-2
1
-3
3
-2
-6
1
-6
10
-6
-6
2014 | US | Students | Natural Science
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The Universum Recruitment Funnel
DO STUDENTS KNOW WHO YOU ARE?
Awareness
WOULD THEY CONSIDER WORKING FOR YOU?
ARE YOU THEIR IDEAL EMPLOYER?
HAVE THEY APPLIED OR WILL THEY APPLY TO YOU?
Consideration
Desire
Application
2014 | US | Students | Natural Science
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Considered Employer Ranking | Top 30
Michigan Technological University | Natural Science
Employer
DOW Chemical
FBI
Mayo Clinic
Centers for Disease Control
Environmental Protection Agency (EPA)
Johnson & Johnson
Google
Abbott
Boehringer Ingelheim
National Institutes of Health
Peace Corps
Pfizer
Walt Disney Company
3M
Bayer
Rank
2014
Percent
2014
1
2
2
4
4
4
7
8
8
8
8
8
8
14
14
27.03%
24.32%
24.32%
21.62%
21.62%
21.62%
16.22%
13.51%
13.51%
13.51%
13.51%
13.51%
13.51%
10.81%
10.81%
Trend
1
9
-1
1
-1
15
4
65
47
5
-1
11
5
-5
24
Employer
L’Oréal Group
Microsoft
NASA
National Security Agency (NSA)
Procter & Gamble (P&G)
The Hershey Company
American Cancer Society
Boeing
Colgate-Palmolive Company
D.O.D.
Ecolab
Ford Motor Company
General Motors
Kimberly Clark
Marathon Oil
• Below is a list of companies and organizations. For which of these employers would you consider working?
Rank
2014
Percent
2014
14
14
14
14
14
14
22
22
22
22
22
22
22
22
22
10.81%
10.81%
10.81%
10.81%
10.81%
10.81%
8.11%
8.11%
8.11%
8.11%
8.11%
8.11%
8.11%
8.11%
8.11%
Trend
12
10
-10
24
46
5
-16
38
16
-7
2
8
12
8
51
2014 | US | Students | Natural Science
40
Ideal Employer Ranking | Top 20
Michigan Technological University | Natural Science
Employer
Mayo Clinic
Centers for Disease Control
Google
Abbott
DOW Chemical
Peace Corps
Johnson & Johnson
NASA
AbbVie
BASF
Rank
2014
Percent
2014
1
2
2
4
4
4
7
7
9
9
20.00%
16.67%
16.67%
13.33%
13.33%
13.33%
10.00%
10.00%
6.67%
6.67%
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Trend
NEW
0
0
7
30
-2
2
19
-2
38
Employer
Bayer
Environmental Protection Agency (EPA)
FBI
General Motors
GSK (GlaxoSmithKline)
IBM
Microsoft
National Institutes of Health
Pfizer
REI
Rank
2014
Percent
2014
9
9
9
9
9
9
9
9
9
9
6.67%
6.67%
6.67%
6.67%
6.67%
6.67%
6.67%
6.67%
6.67%
6.67%
Trend
38
-7
0
38
25
38
9
0
4
4
2014 | US | Students | Natural Science
41
Potential Applicant Ranking | Top 10
Michigan Technological University | Natural Science
Employer
DOW Chemical
Abbott
Peace Corps
AbbVie
BASF
Centers for Disease Control
Electronic Arts
Google
GSK (GlaxoSmithKline)
Mayo Clinic
Rank
2014
Percent
2014
1
2
2
4
4
6
6
6
6
6
13.79%
10.34%
10.34%
6.90%
6.90%
3.45%
3.45%
3.45%
3.45%
3.45%
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
• Have you applied or will you apply to these companies/organizations?
Trend
NEW
NEW
NEW
NEW
0
0
9
-1
7
-4
2014 | US | Students | Natural Science
42
Employer Reputation & Image | Associations with Ideal Employers
Michigan Technological University
All universities
• Which of the following attributes do you associate with each employer? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
• The attributes are sorted clockwise according to
attractiveness as rated by your students. 12:00 is the
most attractive attribute.
2014 | US | Students | Natural Science
43
Job Characteristics | Associations with Ideal Employers
Michigan Technological University
All universities
• Which of the following attributes do you associate with each employer? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
• The attributes are sorted clockwise according to
attractiveness as rated by your students. 12:00 is the
most attractive attribute.
2014 | US | Students | Natural Science
44
People & Culture | Associations with Ideal Employers
Michigan Technological University
All universities
• Which of the following attributes do you associate with each employer? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
• The attributes are sorted clockwise according to
attractiveness as rated by your students. 12:00 is the
most attractive attribute.
2014 | US | Students | Natural Science
Remuneration & Advancement Opportunities |
Associations with Ideal Employers
45
Michigan Technological University
All universities
• Which of the following attributes do you associate with each employer? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
• The attributes are sorted clockwise according to
attractiveness as rated by your students. 12:00 is the
most attractive attribute.
2014 | US | Students | Natural Science
46
Top of mind associations with Ideal Employers
Michigan Technological University
All universities
• Please write the first word that comes to mind when you think of these employers.
• These are answers written in by students who chose
each company as an Ideal Employer.
• Spelling mistakes might occur.
• The size of the words are adapted for each chart.
2014 | US | Students | Natural Science
47
The Universum communication channels framework
PRINT
DIGITAL
• Advertisements in business magazines
• Advertisements in lifestyle magazines & other
periodicals
• Career guides/books
• Career magazines for students
• News print media advertisements
• Recruitment brochures
• University press & student organization
publications
• Career guidance websites
• Employer websites
• Job boards
• Live webinars with employers
• Mobile apps
• News websites advertisements
• Professional networks/communities
• Social networks/communities
• Targeted emails
IN-PERSON
OTHER CHANNELS
• Career fairs
• Employer presentations on campus
• Employer-sponsored events
• Informational interviews
• Lectures/case studies as part of curriculum
• Skills sessions organized by employers
• Student conferences
• Direct mailings
• Outdoor/billboard advertisements
• Radio advertisements
• TV advertisements
2014 | US | Students | Natural Science
48
Students most used communication channels
News websites advertisements
46%
20%
Social networks/communities
29%
44%
47%
Employer websites
29%
26%
TV advertisements
Career guidance websites
University press & student organization
publications
22%
11%
20%
8%
20%
16%
Career fairs
17%
Job boards
17%
17%
Recruitment brochures
17%
13%
Advertisements in lifestyle magazines & other
periodicals
15%
14%
Employer presentations on campus
15%
13%
News print media advertisements
15%
Professional networks/communities
15%
• Through which channels have you learned about these employers?
24%
19%
Advertisements in business magazines
Mobile apps
46%
27%
20%
24%
Michigan Technological University
All universities
2014 | US | Students | Natural Science
49
Table of contents
APPENDIX
EXECUTIVE SUMMARY
UNIVERSITY BRAND
PERCEPTION
CAREER PROFILE
EVALUATION
EMPLOYER EVALUATION
2014 | US | Students | Natural Science
50
University Brand Perception
This chapter evaluates your university brand, as perceived by your current students and by students at other
universities in US, who would choose Michigan Technological University if they could begin their studies
again. The information and insights in the report will help you to:
Monitor the effectiveness of your communication and activities in building a strong
university brand.
Find out how likely your students are to recommend your university to friends and
family members.
2014 | US | Students | Natural Science
51
Why did your students choose your University? (1/2)
58%
University rankings
Alumni of the university
34%
33%
9%
25%
22%
Parents
25%
Tuition fees
42%
17%
16%
Friends
17%
20%
Students of the university
17%
15%
University's website
Career & university fairs
Information event at the school I was attending
Information event at university (e.g. open campus day)
• Which of the following influenced you the most to choose your university?
8%
11%
8%
7%
Michigan Technological University
8%
23%
All universities
• The chart shows the top 10 factors that influenced your
students when choosing Michigan Technological
University.
2014 | US | Students | Natural Science
52
Why did your students choose your University? (2/2)
Offered the option of paid work placement
8%
2%
Printed promotional material, including catalogues and
brochures
8%
8%
Teachers or career guidance counselors at the school I
was attending
8%
Advertising in print media
Media coverage, including articles in newspapers and
magazines
Online advertising
Online social networks/communities (e.g. Facebook)
University directories/guides
Videos produced by the university
13%
2%
4%
2%
2%
4%
2%
Other
• Which of the following influenced you the most to choose your university?
17%
20%
Michigan Technological University
All universities
• The chart shows the top 10 factors that influenced your
students when choosing Michigan Technological
University.
2014 | US | Students | Natural Science
How satisfied are your students with Michigan Technological
University?
33%
53
33%
24%
23%
21%
17%
15%
8%
5%
1%
1
Not at all
satisfied
1%
2
2%
2%
3
8%
7%
4
5
Michigan Technological
University
6
7
All universities
7.8
8.0
is the average
score among your
students
is the average
score for all
universities
• How satisfied are you with your current educational institution?
8
9
10
Extremely
satisfied
2014 | US | Students | Natural Science
If your students could begin their studies again, would they choose
Michigan Technological University?
Michigan Technological University
All universities
8%
10%
50%
34%
42%
Yes, definitely
Maybe
No, not at all
Yes, definitely
• If you could begin your studies again at any educational institution, would you choose your current college or university?
56%
Maybe
No, not at all
54
2014 | US | Students | Natural Science
55
If students could begin their studies again, they would choose…
50%
Current college or university
56%
50%
Another University
43%
0%
Foreign University
1%
Michigan Technological University
All universities
• Which other college or university would you consider instead?
2014 | US | Students | Natural Science
56
If students could begin their studies again | Preferred universities
Michigan Technological University
University
Michigan State University
University of Wisconsin - Madison
Washington State University
Rank
Percent
1
2
2
50%
17%
17%
50%
of your students would
choose Michigan
Technological University
if they made the choice
again.
50%
would choose another
university. The most
preferred are presented in
the table.
• If you could begin your studies again at any college or university, which would you choose?
• The results are based on respondents who answered
”maybe” or ”No, not at all” in question ”If you could begin
your studies again at any educational institution, would
you choose your current college or university?”
2014 | US | Students | Natural Science
57
If students could begin their studies again | Preferred universities
All universities
University
Harvard University
Johns Hopkins University
University of California - Los Angeles
University of Texas - Austin
Stanford University
New York University
University of California - Berkeley
Cornell University
University of Michigan - Ann Arbor
Ohio State University
Rank
Percent
1
2
3
4
5
6
7
8
9
10
4%
3%
3%
3%
3%
3%
2%
2%
2%
2%
56%
of the students would
choose their current
university if they made
the choice again.
44%
would choose another
university. The most
preferred are presented
in the table.
• If you could begin your studies again at any college or university, which would you choose?
• The results are based on respondents who answered
”maybe” or ”No, not at all” in question ”If you could begin
your studies again at any educational institution, would
you choose your current college or university?”
2014 | US | Students | Natural Science
58
Universities with the largest share of loyal students
Purdue University
66%
University of Illinois - Urbana-Champaign
63%
University of Michigan - Ann Arbor
58%
Texas Tech University
57%
University of Maryland - College Park
55%
University of Wisconsin - Madison
55%
Louisiana State University
Northeastern University
By loyal students we
mean students who
would definitely
choose their current
education institution,
if they could begin
their studies again.
54%
53%
University of Delaware
50%
University of Tennessee
50%
• If you could begin your studies again at any educational institution, would you choose your current college or university?
• The chart presents the universities with the highest share
of their students answering that they would choose them
again, if they were to begin their studies again.
• Only universities with at least 30 respondents are
presented in the table.
2014 | US | Students | Natural Science
59
Top of mind associations with Michigan Technological University
YOUR STUDENTS
• What is the first word that comes to mind when you think of your current educational institution?
• These are answers written in by students.
• Spelling mistakes might occur.
2014 | US | Students | Natural Science
Would your students recommend Michigan Technological
University to a friend or family member?
60
39%
36%
27%
18%
17%
15%
12%
9%
9%
6%
2%
2%
1
3
1%
2
5%
2%
4
5
6
7
Not at all
Michigan Technological
University
All universities
8.2
8.2
is the average
score among your
students
is the average
score for all
universities
• How likely is it that you would recommend your educational institution to friends or family?
8
9
10
Extremely
likely
2014 | US | Students | Natural Science
Evaluation of career services offered by Michigan Technological
University
• Which of these career services have you used at your educational institution? Please select as many as applicable.
• Which of these are most important to you? Please select a maximum of three alternatives.
61
2014 | US | Students | Natural Science
62
Rating of career services
27%
24%
20% 20%
13%
20%
14%
13%
12%
12%
9%
7%
5%
3%
1%
1%
1
2
3
4
5
6
7
Poor
8
9
10
Excellent
Michigan Technological
University
All universities
7.1
7.2
is the average
score among your
students
is the average
score for all
universities
• How would you rate the career services offered at your educational institution?
2014 | US | Students | Natural Science
63
Are students aware of all career services you provide?
Career advice by professors and lecturers
22%
56%
Career fairs at university
53%
Career guidance material (e.g. brochures, guidance website, newsletter)
22%
22%
Aware, but not using
• Are you aware of/do you use the following career related services offered by your university?
12%
50%
39%
56%
28%
Unaware, but would use
50%
Unaware and wouldn’t use
6%
11%
61%
33%
Services offered by the university's central career service
Aware and using
53%
39%
Online vacancy search/job board with external offers
Services offered by the departmental/faculty career service
47%
29%
Company workshops/presentations organized by the university
Job application preparation/training
22%
17%
28%
22%
22%
2014 | US | Students | Natural Science
64
Table of contents
APPENDIX
EXECUTIVE SUMMARY
UNIVERSITY BRAND
PERCEPTION
CAREER PROFILE
EVALUATION
EMPLOYER EVALUATION
2014 | US | Students | Natural Science
65
Educational institutions (1/16)
University
Total
University
Total
Ohio State University
Texas A&M University
University of Florida
University of Central Florida
Michigan State University
Pennsylvania State University
University of Wisconsin - Madison
SUNY Stony Brook
University of Washington - Seattle
1.3%
1.2%
1.2%
1.1%
1.1%
1.0%
1.0%
1.0%
0.9%
University of California - Berkeley
Arizona State University
University of South Florida
University of Illinois - Urbana-Champaign
University of Minnesota - Twin Cities
Purdue University
University of Arizona
Rutgers University - New Brunswick
Indiana University
0.9%
0.9%
0.9%
0.9%
0.9%
0.9%
0.9%
0.8%
0.8%
• Which educational institution do you attend?
2014 | US | Students | Natural Science
66
Educational institutions (2/16)
University
Total
University
Total
University of California - Los Angeles
University of Cincinnati
University of Missouri - Columbia
University of Massachusetts - Amherst
Brigham Young University
Florida International University
University of Akron
University of Georgia
Virginia Commonwealth University
0.8%
0.8%
0.7%
0.7%
0.7%
0.7%
0.7%
0.6%
0.6%
University of Colorado - Boulder
University of Michigan - Ann Arbor
University of Maryland - College Park
University of North Carolina - Chapel Hill
Iowa State University
Virginia Tech
Kent State University
University of South Alabama
North Carolina State University - Raleigh
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
• Which educational institution do you attend?
2014 | US | Students | Natural Science
67
Educational institutions (3/16)
University
Total
University
Total
University of Kentucky
University of Pittsburgh
Northern Arizona University
Kansas State University
University of New Mexico
Northeastern University
Old Dominion University
Wayne State University
California Polytechnic State University - San Luis Obispo
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
Oregon State University
James Madison University
Clemson University
George Mason University
University of Alabama
Colorado State University
Cornell University
University of Houston
Florida Atlantic University
0.6%
0.6%
0.6%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
• Which educational institution do you attend?
2014 | US | Students | Natural Science
68
Educational institutions (4/16)
University
Total
University
Total
California State University - Long Beach
Louisiana State University
University of California - Santa Cruz
Temple University
Drexel University
California State University - Fresno
East Carolina University
Texas Pan American University
University of Kansas
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
University of South Carolina - Columbia
University of Connecticut
University of Vermont
University of Arkansas - Fayetteville
University of Puerto Rico
Boston University
University of Nebraska - Lincoln
Auburn University
Florida State University
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
• Which educational institution do you attend?
2014 | US | Students | Natural Science
69
Educational institutions (5/16)
University
Total
University
Total
University of Texas - El Paso
University of Texas - Austin
CUNY Hunter College
University of Illinois - Chicago
University of Texas - San Antonio
California State University - Fullerton
Oklahoma State University
University of California - Riverside
University of Delaware
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.4%
0.4%
0.4%
Texas Woman's University
University of Tennessee
New York University
Boise State University
University of California - Davis
Utah State University
San Diego State University
Texas Tech University
Towson University
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
• Which educational institution do you attend?
2014 | US | Students | Natural Science
70
Educational institutions (6/16)
University
Total
University
Total
University of California - Santa Barbara
University of Rhode Island
Baylor University
Kennesaw State University
University of Iowa
Harvard University
Georgia State University
University of North Florida
Middle Tennessee State University
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
North Dakota State University
Washington State University
Illinois State University
University of Miami
University of Virginia
Texas State University - San Marcos
University of Wyoming
University of Oregon
University of North Carolina - Charlotte
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
• Which educational institution do you attend?
2014 | US | Students | Natural Science
71
Educational institutions (7/16)
University
Total
University
Total
New Mexico State University
Loyola University - Chicago
California State University - Northridge
Arkansas State University
University of California - San Diego
University of Texas - Arlington
University of Pennsylvania
SUNY Binghamton
Johns Hopkins University
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.3%
0.3%
University of Maryland - Baltimore County
Ball State University
Western Washington University
Central Michigan University
CUNY New York City College of Technology
University of Wisconsin - Milwaukee
University of Maine
University of Mississippi
Mississippi State University
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
• Which educational institution do you attend?
2014 | US | Students | Natural Science
72
Educational institutions (8/16)
University
Total
University
Total
University of Massachusetts-Lowell
Marshall University
Stanford University
University of Alaska - Fairbanks
University of Northern Colorado
Northern Kentucky University
CUNY Brooklyn College
Emory University
Bowling Green State University
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
University of Louisville
University of Hawaii
Creighton University
Miami University of Ohio
Murray State University
University of Southern California
Georgetown University
SUNY Albany
University of Oklahoma
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
• Which educational institution do you attend?
2014 | US | Students | Natural Science
73
Educational institutions (9/16)
University
Total
University
Total
Columbus State University
Prairie View A&M University
Appalachian State University
Rutgers University - Newark
Indiana State University
Indiana University of Pennsylvania
California Polytechnic State University - Pomona
Eastern Michigan University
Saginaw Valley State University
0.3%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
Southern Illinois University
Texas Southern University
University of California - Irvine
University of Idaho
University of North Texas
University of Ohio
University of Southern Indiana
University of Toledo
West Virginia University
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
• Which educational institution do you attend?
2014 | US | Students | Natural Science
74
Educational institutions (10/16)
University
Total
University
Total
Western Kentucky University
Youngstown State University
Syracuse University
Columbia University
Tennessee State University
University of Northern Iowa
La Salle University
CUNY Queens College
CUNY College of Staten Island
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
CUNY Medgar Evers College
Montclair State University
College of Charleston
Texas Christian University
Villanova University
Boston College
Regis University
Rochester Institute of Technology
University of Colorado - Denver
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
• Which educational institution do you attend?
2014 | US | Students | Natural Science
75
Educational institutions (11/16)
University
Total
University
Total
University of Missouri-St. Louis
University of Nevada - Las Vegas
University of Rochester
Tulane University
Northwestern University
Georgia Institute of Technology
Truman State University
Washington University in St. Louis
Ramapo College
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
Seton Hall University
George Washington University
University of Chicago
Case Western Reserve University
Brown University
California State University - Chico
California State University - Dominguez Hills
Northern Illinois University
Radford University
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
• Which educational institution do you attend?
2014 | US | Students | Natural Science
76
Educational institutions (12/16)
University
Total
University
Total
Southeastern Louisiana University
St. Louis University
Wichita State University
Wright State University
University of San Francisco
University of Michigan - Dearborn
Morgan State University
Rhode Island College
Massachusetts Institute of Technology
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.1%
Hampton University
Howard University
California State University - San Marcos
Yale University
Princeton University
Carnegie Mellon University
University of Dayton
Bradley University
Florida A&M University
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
• Which educational institution do you attend?
2014 | US | Students | Natural Science
77
Educational institutions (13/16)
University
Total
University
Total
Georgia Southern University
Idaho State University
South Dakota State University
University of West Georgia
Fairfield University
Rutgers University - Camden
University of New Orleans
Western Connecticut State University
Dartmouth College
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
Michigan Technological University
Rice University
Loyola Marymount University
College of William and Mary
Tuskegee University
Eastern Illinois University
Providence College
Rensselaer Polytechnic Institute
Brandeis University
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
• Which educational institution do you attend?
2014 | US | Students | Natural Science
78
Educational institutions (14/16)
University
Total
University
Total
DePaul University
Worcester Polytechnic Institute
Alabama A&M University
Duke University
Missouri State University
Portland State University
Southern University and A&M College
Southern Utah University
St. Joseph's University
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
University of Mary Washington
University of Massachusetts-Dartmouth
University of New Hampshire
University of Texas - Dallas
University of Utah
University of Wisconsin - Whitewater
Wake Forest University
Keene State College
University of Denver
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
• Which educational institution do you attend?
2014 | US | Students | Natural Science
79
Educational institutions (15/16)
University
Total
University
Total
Bucknell University
Southern Methodist University
Robert Morris University
Bowdoin College
SUNY Buffalo
Santa Clara University
University of San Diego
New Jersey Institute of Technology
University of Richmond
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
Missouri University of Science and Technology
Lehigh University
University of Evansville
Lafayette College
California Institute of Technology
Morehouse College
Trinity University
American University
Barnard College
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.0%
0.0%
0.0%
• Which educational institution do you attend?
2014 | US | Students | Natural Science
80
Educational institutions (16/16)
University
Total
University
Total
Bryn Mawr College
Albion College
Alcorn State University
Butler University
California State University - Sacramento
Colorado School of Mines
CUNY City College
Fort Hays State University
Lamar University
New York Institute of Technology
Oakland University
San Jose State University
St. Cloud State University
Tufts University
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
University of Central Missouri
University of Louisiana at Lafayette
University of Notre Dame
Western Michigan University
Chapman University
Fairleigh Dickinson University
Bryant University
Embry-Riddle Aeronautical University - Daytona Beach
Mills College
Rose-Hulman Institute of Technology
CUNY Baruch College
Kettering University
Other
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
6.2%
• Which educational institution do you attend?
2014 | US | Students | Natural Science
81
Areas of study
NATURAL SCIENCE (1/3)
Area of study
Chemistry and Biochemistry
Biology
Wildlife Ecology
Forestry
Health Sciences
Pre-Medical Studies
Psychology
Ecology
Environmental Studies / Environmental Science
Mathematics & Statistics
Pharmacy
Physics
Exercise Science
• Please select your major(s)/main area(s) of study.
Michigan
Technological
University
27%
18%
18%
9%
9%
9%
9%
7%
7%
7%
5%
5%
2%
All universities
12%
28%
2%
0%
9%
14%
11%
2%
6%
6%
2%
3%
4%
2014 | US | Students | Natural Science
82
Areas of study
NATURAL SCIENCE (2/3)
Area of study
Kinesiology
Marine Science
Microbiology
Physical Therapy
Agriculture
Animal Sciences
Astronomy
Atmospheric Studies
Aviation
Biotechnology
Dietetics / Nutrition
Food Science
Forensic Sciences
• Please select your major(s)/main area(s) of study.
Michigan
Technological
University
2%
2%
2%
2%
0%
0%
0%
0%
0%
0%
0%
0%
0%
All universities
4%
2%
4%
4%
2%
3%
1%
0%
0%
1%
3%
2%
1%
2014 | US | Students | Natural Science
83
Areas of study
NATURAL SCIENCE (3/3)
Area of study
Geography
Geology
Geoscience
Human Ecology
Neuroscience
Nursing
Occupational Science
Public Health
Sports Management
Undeclared
Veterinary Science
Zoology
Other Natural Sciences
• Please select your major(s)/main area(s) of study.
Michigan
Technological
University
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
11%
All universities
1%
2%
1%
0%
5%
12%
1%
4%
0%
0%
2%
2%
5%
2014 | US | Students | Natural Science
84
The Universum Career Profiles (1/2)
The Universum Career Profiles are based on the Universum Drivers of Employer Attractiveness.
Different attribute selections produce different Career Profiles. To match a certain profile, a minimum
amount of points must be reached.
CAREERIST
• Prestige (3)
• Recruiting only the best talent (3)
• Clear path for advancement (3)
• Market success (1)
• Professional training and development (1)
•
•
•
•
Sponsorship of future education (2)
Rapid promotion (3)
Recognizing performance (meritocracy) (2)
Good reference for future career (3)
12 out of
21 points
ENTREPRENEUR
• Fast-growing/entrepreneurial (3)
• A creative and dynamic work
environment (3)
• Challenging work (1)
• Variety of assignments (1)
• Innovation (2)
• Attractive/exciting products and services (1)
6 out of
11 points
HARMONIZER
• Respect for its people (2)
• Enabling me to integrate personal
interests in my schedule (3)
• Team-oriented work (1)
•
•
•
•
7 out of
15 points
Secure employment (2)
Control over my number of working hours (3)
Flexible working conditions (3)
Overtime pay/compensation (1)
2014 | US | Students | Natural Science
85
The Universum Career Profiles (2/2)
HUNTER
• Competitive base salary (3)
• High future earnings (3)
• Performance-related bonus (2)
• Competitive benefits (1)
• Client interaction (1)
• Financial strength (1)
6 out of
11 points
IDEALIST
• A friendly work environment (1)
• Ethical standards (3)
• Corporate Social Responsibility (3)
• Environmental sustainability (3)
• Support for gender equality (2)
• Acceptance towards minorities (2)
6 out of
14 points
INTERNATIONALIST
• Opportunities for international
travel/relocation (3)
• Interaction with international clients and
colleagues (3)
6 out of
6 points
• High level of responsibility (2)
• Inspiring management (2)
5 out of
10 points
LEADER
• Leadership opportunities (3)
• Leaders who will support my
development (3)
86
ARE YOU
INTERESTED
IN GETTING MORE
INSIGHTS ABOUT
STUDENTS,
OR
EMPLOYERS
?
Don’t hesitate to contact us with any
questions at ur@universumglobal.com
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