UNIVERSUM STUDENT SURVEY 2014
University Report | US Edition
Michigan Technological University | Business
WWW.UNIVERSUMGLOBAL.COM
2014 | US | Students | Business
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About Universum
With over 25 years of experience
researching the field of employer
branding, Universum is a recognized
world leader with tried and tested
frameworks.
Universum annually conducts quantitative
and qualitative research with over 700,000
talented individuals to gather insights into
their career preferences, communication
habits and their perception of potential
employers.
Universum’s unique global reach ensures
the comparability of research results
across markets. We partner with
approximately 2,000 of the top academic
institutions in the world.
Universum is the thought leader in
employer branding, with local experts in
research, consulting and communication
solutions, offering high-quality insights.
For our clients around the world,
Universum is a trusted partner providing
solutions and services to develop, improve
and implement tailored employer branding
strategies.
Universum employs smart, friendly and
professional experts and consultants, who
work with our clients in long-term
partnerships.
2014 | US | Students | Business
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How we help Higher Education Institutions
Universum is the global leader in the field of employer branding and talent research. Through our market
research, consulting and communication solutions we aim to close the gap between the expectations of
employers and talent and support Higher Education Institutions in their roles.
Through our unique insight into the recruitment challenges of employers and the dynamics of the talent
market, we help nearly 2000 universities worldwide to:
UNDERSTAND
IDENTIFY
THE CAREER PREFERENCES
AND EXPECTATIONS OF
STUDENTS AND ALUMNI
THE BRAND PERCEPTION AND
ATTRACTIVENESS OF YOUR
COLLEGE/UNIVERSITY
ATTRACT
RECRUIT
RELEVANT EMPLOYERS TO
CAMPUS
PROSPECTIVE STUDENTS FOR
BSC, MSC AND/OR MBA LEVELS
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Our clients and media partners
Some of the world’s most attractive employers
Some of the world’s most trusted publishers
2014 | US | Students | Business
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What we cover in the report
1. EXECUTIVE SUMMARY
5. APPENDIX
Additional data on topics covered in previous
sections.
A summary of the core findings of the report.
These slides can be shared with key
stakeholders within the university as well as
with external partners to provide a quick,
visual overview of the career profile of your
students.
4. UNIVERSITY BRAND
PERCEPTION
2. CAREER PROFILE EVALUATION
This chapter evaluates your university brand,
as perceived by your current students and by
students at other universities in US, who
would choose Michigan Technological
University if they could begin their studies
again.
3. EMPLOYER EVALUATION
This chapter analyzes the employer branding efforts and relative
attractiveness of different employers towards your students.
This chapter provides insights on the career
preferences and expectations of your
students in comparison to the overall
surveyed population of students in US.
2014 | US | Students | Business
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About the Universum Student Survey | US Edition
METHODOLOGY
THE QUESTIONNAIRE
 Created based on 25 years of experience,
extensive research within HR, focus groups and
communication with both our clients and students.
 Global perspective - local insight.
311
Educational institutions
DATA COLLECTION
Conducted via an online survey, distributed via
university contacts, the Universum Panel
and local partners.
WEIGHTING
In order to provide our clients with reliable data we
set targets per main field of study and educational
institution to reflect the actual distribution of students.
Weighting is used to compensate for discrepancies
from the targets.
Note that only data based on all students or on all
students within a main field of study is weighted.
Breakdowns like gender, high achievers or other
more specific target groups are not weighted.
FIELD PERIOD
October 2013 to January 2014
2014 | US | Students | Business
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Groups in this report
Global
~600,000
15,939
US
Your university
33
Students participate annually in
Universum’s global career research.
Participating students from 311
educational institutions in US.
Throughout the report, this group is
referred to as “All universities”.
Participating students from your
university. Throughout the report, this
group is referred to as ”Michigan
Technological University”.
The comparisons in this report are based on: Business
• University reports can be based on the total number of
respondents from all main fields of study, or may be
specific to a main field of study. This particular report is
specific to: Business.
2014 | US | Students | Business
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Table of contents
APPENDIX
EXECUTIVE SUMMARY
UNIVERSITY BRAND
PERCEPTION
CAREER PROFILE
EVALUATION
EMPLOYER EVALUATION
2014 | US | Students | Business
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Students’ profile and summary of preferences
Michigan Technological University
Average age (years):
Top 3 most used communication
channels:
20.7
• Employer websites
• News websites advertisements
• Lectures/case studies as part of curriculum
Top 3 career profiles:
• Leader
Top 3 industries:
• Harmonizer
• Auditing and Accounting
52% 48%
• Idealist
3.3
Average expected
annual salary:
• Management and Strategy Consulting
• Banks
Average reported GPA
Top 5 most attractive attributes:
50,833 USD
• Secure employment (Job Characteristics)
• Professional training and development (Job Characteristics)
• Leaders who will support my development (People & Culture)
• Variety of assignments (Job Characteristics)
• High future earnings (Remuneration & Advancement Opportunities)
Year of graduation:
Top 3 career goals:
39%
24%
21%
15%
• To have work/life balance
• To be secure or stable in my job
• To be a leader or manager of people
Freshman
Sophomore
Junior
Senior
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Students’ profile and summary of preferences
All universities
Average age (years):
Top 3 most used communication
channels:
22.3
• Employer websites
• Social networks/communities
• Career fairs
Top 3 career profiles:
• Leader
Top 3 industries:
• Entrepreneur
40% 60%
• Idealist
3.5
Average expected
annual salary:
• Management and Strategy Consulting
• Auditing and Accounting
• Media and Advertising
Average reported GPA
Top 5 most attractive attributes:
53,817 USD
• Leaders who will support my development (People & Culture)
• Professional training and development (Job Characteristics)
• Respect for its people (People & Culture)
• Secure employment (Job Characteristics)
• A friendly work environment (People & Culture)
Year of graduation:
Top 3 career goals:
25%
33%
35%
• To have work/life balance
• To be secure or stable in my job
6%
• To be competitively or intellectually challenged
Freshman
Sophomore
Junior
Senior
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Students’ most attractive employers
Michigan Technological University | Business
All universities | Business
1. Google (21.21%)
1. Google (20.69%)
2. Apple (15.15%)
2. Walt Disney Company (14.21%)
3. Central Intelligence Agency (12.12%)
3. Apple (12.61%)
3. Nike (12.12%)
4. EY (Ernst & Young) (12.59%)
3. Peace Corps (12.12%)
5. J.P. Morgan (11.53%)
3. Starbucks (12.12%)
6. Deloitte (11.46%)
3. Target (12.12%)
7. PwC (PricewaterhouseCoopers) (10.38%)
3. Under Armour, Inc. (12.12%)
8. Nike (10.19%)
9. American Cancer Society (9.09%)
9. Goldman Sachs (9.52%)
9. Blizzard Entertainment (9.09%)
10. KPMG LLP (7.15%)
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
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Summary of your University Brand Perception
TOP OF MIND ASSOCIATIONS
Average university recommendation score:
Percentage of students who would choose to study at their
current university if they could make the choice again:
Michigan
Technological
University
All universities
Michigan
Technological
University
All universities
7.6
8.2
22%
55%
• This is an extract from a University Report based on the
results of the Universum Student Survey 2014. Please
visit www.universumglobal.com for more information
about Universum and our global research.
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Table of contents
APPENDIX
EXECUTIVE SUMMARY
UNIVERSITY BRAND
PERCEPTION
CAREER PROFILE
EVALUATION
EMPLOYER EVALUATION
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Career Profile Evaluation
This chapter provides insights on the career preferences and expectations of your students in
comparison to the total student population surveyed in US. The information and insights in the report will
help you to:
Evaluate the career profile of your students on an aggregated level, as well as the talent
trends that have evolved over the past years.
Find out what differentiates your students from those at other universities and which
aspects make them unique.
Improve the visibility of your students to top employers by being able to communicate
their unique strengths to employers in a quick and efficient way.
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Career goals
Michigan Technological University
To have work/life balance
21%
36%
To be secure or stable in my job
To be a leader or manager of people
To be competitively or intellectually challenged
To be dedicated to a cause or to feel
that I am serving a greater good
43%
14%
7%
7%
To be autonomous or independent 0%7%
7%0%
14%
7%
14%
14%
79%
50%
43%
21%
21%
14%
21%
43%
36%
21%
To be entrepreneurial or creative/innovative 0%7%
7%
14%
To have an international career 0%7%
7%
14%
First choice
Second choice
To be a technical or functional expert 0%
• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important.
Third choice
• ‘Career goals’ refer to what students want from
employment in the long term, whereas ‘attributes’ refer to
things sought by students from their first employer.
2014 | US | Students | Business
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Career goals
All universities
To have work/life balance
23%
To be secure or stable in my job
23%
To be competitively or intellectually challenged
13%
To be dedicated to a cause or to feel
that I am serving a greater good
13%
To be a leader or manager of people
To be entrepreneurial or creative/innovative
To have an international career
To be autonomous or independent
10%
8%
5%
22%
3% 4% 5%
8%
37%
13%
12%
13%
11%
56%
39%
13%
10%
10%
6%
14%
19%
14%
63%
19%
36%
29%
19%
11%
First choice
Second choice
To be a technical or functional expert
2%3% 4%
9%
• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important.
Third choice
• ‘Career goals’ refer to what students want from
employment in the long term, whereas ‘attributes’ refer to
things sought by students from their first employer.
2014 | US | Students | Business
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Career goals across time
All universities
1
2
3
To have work/life balance
4
To be secure or stable in my job
5
To be competitively or intellectually challenged
6
To be dedicated to a cause or to feel that I am serving
a greater good
To be a leader or manager of people
7
8
To be entrepreneurial or creative/innovative
To have an international career
To be autonomous or independent
9
2011
2012
2013
To be a technical or functional expert
2014
• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important.
• The graph shows career goals chosen as first, second or
third choice in 2014.
• The alternatives in the legend are sorted according to
importance in 2014. Thus, the most important career goal
in 2014 is at the top of the legend.
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Most preferred industries (1-10)
38%
Auditing and Accounting
25%
38%
Management and Strategy Consulting
29%
25%
22%
Banks
19%
Consumer Goods
8%
19%
Insurance
Automobiles and Parts
Engineering and Manufacturing
5%
13%
3%
13%
2%
13%
Media and Advertising
22%
Non-Governmental Organizations
(NGOs)/Non-Profit Organizations (NPOs)
Software and Computer Services
13%
10%
13%
6%
• In which industries would you like to work most after graduating? You can choose up to 3 industries.
Michigan Technological University
All universities
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Most preferred industries (11-20)
13%
Tourism
8%
Educational and Scientific Institutions
6%
5%
Energy
6%
6%
Health Care Equipment
6%
2%
6%
Public Sector and Governmental Agencies
11%
6%
5%
Retail
Aerospace and Defense
Chemicals
Construction
Consumer Electronics and Household
Appliances
4%
1%
1%
Michigan Technological University
2%
• In which industries would you like to work most after graduating? You can choose up to 3 industries.
All universities
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Expected annual salary
Michigan
Technological
University
50,833
USD
All universities
53,817
USD
• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?
2014 | US | Students | Business
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Expected annual salary | Gender gap
All universities
52,824
USD
Female
Male
57,898
USD
• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?
• What is your gender?
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Expected annual salary | Gender gap across time
All universities
91%
91%
90%
91%
2011
2012
2013
2014
Female/Male salary ratio
• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?
• What is your gender?
This chart
illustrate female
expected salary
as a share of
male expected
salary.
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Most popular types of student organizations
58%
Academic or professional clubs and societies
56%
39%
Volunteer work and community service
36%
30%
Recreational activities and hobbies
20%
24%
Fraternity/sorority and similar social
organizations
23%
18%
Sports teams
10%
Michigan Technological University
All universities
• To which of the following types of student organizations do you belong? Select all that apply.
• To which specific organizations do you belong?
• Please speak to your account manager for further
information about the specific organizations most popular
among your students.
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The Universum Drivers of Employer Attractiveness
EMPLOYER REPUTATION & IMAGE
The attributes of the employer as an organization
• Attractive/exciting products and services
• Corporate Social Responsibility
• Environmental sustainability
• Ethical standards
• Fast-growing/entrepreneurial
• Financial strength
• Innovation
• Inspiring management
• Market success
• Prestige
PEOPLE & CULTURE
The social environment and attributes of the workplace
• A creative and dynamic work environment
• A friendly work environment
• Enabling me to integrate personal interests in my schedule
• Interaction with international clients and colleagues
• Leaders who will support my development
• Recognizing performance (meritocracy)
• Recruiting only the best talent
• Respect for diversity
• Respect for its people
• Support for gender equality
JOB CHARACTERISTICS
The contents and demands of the job, including the learning
opportunities provided by the job
• Challenging work
• Client interaction
• Control over my number of working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel/relocation
• Professional training and development
• Secure employment
• Team-oriented work
• Variety of assignments
REMUNERATION & ADVANCEMENT OPPORTUNITIES
The monetary compensation and other benefits, now and
in the future
• Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good reference for future career
• High future earnings
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Rapid promotion
• Sponsorship of future education
• This framework has been developed by Universum and is
based on specific research within HR, as well as focus
groups and general communication with both our clients
and students.
2014 | US | Students | Business
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Relative importance of each driver
Michigan Technological University
All universities
24%
22%
27%
25%
27%
27%
27%
22%
Employer Reputation & Image
Job Characteristics
People & Culture
Remuneration & Advancement Opportunities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
2014 | US | Students | Business
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Driver attractiveness across time
All universities
35
30
25
20
15
2011
2012
2013
Employer Reputation & Image
Job Characteristics
People & Culture
Remuneration & Advancement Opportunities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
2014
2014 | US | Students | Business
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Employer Reputation & Image | Attractive attributes
47%
Ethical standards
39%
47%
Financial strength
40%
42%
Market success
31%
Attractive/exciting products and
services
26%
28%
26%
Inspiring management
36%
Corporate Social Responsibility
21%
21%
Innovation
21%
Prestige
21%
Environmental sustainability
Fast-growing/entrepreneurial
33%
29%
16%
13%
Michigan Technological University
11%
18%
All universities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
2014 | US | Students | Business
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Job Characteristics | Attractive attributes
72%
Secure employment
47%
Professional training and
development
56%
48%
39%
Variety of assignments
27%
22%
30%
Challenging work
Control over my number of working
hours
22%
15%
22%
28%
Flexible working conditions
Opportunities for international
travel/relocation
High level of responsibility
Team-oriented work
Client interaction
22%
31%
11%
23%
11%
21%
Michigan Technological University
6%
17%
All universities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question..
• Which of these attributes are most important to you? (Max. 3)
2014 | US | Students | Business
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People & Culture | Attractive attributes
Leaders who will support my
development
60%
49%
52%
46%
Respect for its people
A creative and dynamic work
environment
48%
43%
Recognizing performance
(meritocracy)
32%
A friendly work environment
32%
Enabling me to integrate personal
interests in my schedule
44%
42%
16%
24%
Interaction with international clients
and colleagues
16%
16%
Recruiting only the best talent
16%
15%
Respect for diversity
Support for gender equality
8%
15%
4%
10%
Michigan Technological University
All universities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
2014 | US | Students | Business
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Remuneration & Advancement Opportunities | Attractive attributes
41%
Competitive base salary
32%
41%
Good reference for future career
34%
41%
41%
High future earnings
35%
Leadership opportunities
46%
Clear path for advancement
29%
Sponsorship of future education
29%
24%
44%
24%
28%
Competitive benefits
Overtime pay/compensation
Performance-related bonus
Rapid promotion
18%
9%
12%
17%
12%
12%
Michigan Technological University
All universities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
2014 | US | Students | Business
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Students’ overall top 10 preferences
Michigan Technological University
emp 1.
ning a 2.
uppo 3.
f ass 4.
ure e 5.
for it 6.
ial st 7.
ve ba 8.
l stan 9.
et su 10.
Secure employment
Professional training and development
Leaders who will support my development
Variety of assignments
High future earnings
Respect for its people
Financial strength
Competitive base salary
Ethical standards
Market success
All universities
uppo 1.
ning 2.
for it 3.
emp 4.
ork e 5.
ure e 6.
amic 7.
p op 8.
or ad 9.
ve ba10.
Leaders who will support my development
Professional training and development
Respect for its people
Secure employment
A friendly work environment
High future earnings
A creative and dynamic work environment
Leadership opportunities
Clear path for advancement
Competitive base salary
Employer Reputation & Image
Job Characteristics
People & Culture
Remuneration & Advancement Opportunities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
• This table shows the most attractive of the 40 attributes,
taking into account the overall importance of the driver
categories to the students. This analysis gives a
summarized 360 degree view of what influences
employer attractiveness.
2014 | US | Students | Business
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The Universum Career Profiles
CAREERIST: A student who continuously
wants to develop. This type of student wants
to follow a promising career path within a
prestigious and meritocratic environment.
IDEALIST: A student who pursues ethical
and sustainable principles and values. This
student is strongly attracted to employers
whose mission and vision are in line with
his/her own principles and standards.
ENTREPRENEUR: A student who
appreciates working in an evolving
environment, in which he/she can solve
changing and challenging problems.
INTERNATIONALIST: A student who is
open-minded and prefers international
surroundings. This type of student enjoys
meeting new people, traveling and working
abroad.
HARMONIZER: A student who prefers a
stable work environment that is
characterized by a respectful and balanced
management philosophy.
LEADER: A student who aims to be inspired
and supported by management and
searches for jobs where he/she can apply
and further develop his/her leadership skills.
This student is not afraid of making decisions
and taking responsibility.
HUNTER: A student who focuses on
monetary aspects. This student chases
financially lucrative and competitive jobs.
• The Universum Career Profiles are based on the
attributes that students select as most important. More
details can be found in the Appendix.
2014 | US | Students | Business
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The Universum Career Profiles
Michigan Technological University
All universities
• Which of these are most important to you?
• The Universum Career Profiles are based on the
attributes that students selected as attractive for their first
employer. See more details in Appendix.
2014 | US | Students | Business
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Table of contents
APPENDIX
EXECUTIVE SUMMARY
UNIVERSITY BRAND
PERCEPTION
CAREER PROFILE
EVALUATION
EMPLOYER EVALUATION
2014 | US | Students | Business
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Employer Evaluation
This chapter analyzes the employer branding efforts and relative attractiveness of different employers
towards your students. The information and insights in the report will help you to:
Evaluate relative performance of different employers and understand what challenges they
face. Use these insights to successfully manage your corporate relationships.
Provide tangible feedback to your existing corporate partners on their employer
branding efforts towards your students. Understand if the activities they organized have
been effective.
Understand which employers your students would like to meet and want to learn more
about. Use these insights to bring new employer partners into cooperation with your
organization.
2014 | US | Students | Business
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The Universum Rankings
FULL COMPANY LIST
(230 employers within each
main field of study)
“Below is a list of companies and
organizations. For which of these
employers would you consider
working?”
CONSIDERED EMPLOYER
RANKING
(as many as applicable)
“Now choose the 5 employers you
most want to work for, your 5 Ideal
Employers.”
IDEAL EMPLOYER RANKING
POTENTIAL APPLICANTS’
RANKING
(Yes, I have applied or will apply)
(maximum five employers)
“Have you applied or will you apply
to these companies/
organizations?”
• For layout reasons, the employer’s name can be
shortened in this report.
2014 | US | Students
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Official Ideal Employer Ranking | US 2014
BUSINESS
Employer
Google
Walt Disney Company
Apple
EY (Ernst & Young)
J.P. Morgan
Deloitte
PwC (PricewaterhouseCoopers)
Nike
Goldman Sachs
KPMG LLP
Amazon
Microsoft
Major League Baseball (MLB)
The Coca-Cola Co.
FBI
Rank
2014
Percent
2014
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
20.69%
14.21%
12.61%
12.59%
11.53%
11.46%
10.38%
10.19%
9.52%
7.15%
6.79%
5.84%
5.82%
5.75%
5.23%
Trend
NEW
0
0
0
0
1
1
1
-3
0
0
3
-1
-2
-2
Employer
Morgan Stanley
NBCUniversal
Nordstrom
Procter & Gamble (P&G)
U.S. Department of State
Bank of America Merrill Lynch
Target
Facebook
U.S. Department of the Treasury
Starbucks
Central Intelligence Agency
Marriott
The Boston Consulting Group (BCG)
McKinsey & Company
Hilton Hotels Corporation
Rank
2014
Percent
2014
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
5.04%
5.01%
4.72%
4.47%
4.31%
4.29%
4.20%
4.19%
3.85%
3.84%
3.78%
3.58%
3.48%
3.42%
3.32%
Trend
1
-1
-3
1
2
9
1
-5
3
-4
-2
2
11
13
-2
2014 | US | Students | Business
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The Universum Recruitment Funnel
DO STUDENTS KNOW WHO YOU ARE?
Awareness
WOULD THEY CONSIDER WORKING FOR YOU?
ARE YOU THEIR IDEAL EMPLOYER?
HAVE THEY APPLIED OR WILL THEY APPLY TO YOU?
Consideration
Desire
Application
2014 | US | Students | Business
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Considered Employer Ranking | Top 30
Michigan Technological University | Business
Employer
Google
Apple
3M
Ford Motor Company
Walt Disney Company
Johnson & Johnson
Microsoft
Nike
Target
The Coca-Cola Co.
Wells Fargo & Company
Amazon
Delta Air Lines
General Motors
Facebook
Rank
2014
Percent
2014
1
2
3
3
5
6
6
6
6
6
6
12
12
12
15
54.55%
48.48%
45.45%
45.45%
42.42%
39.39%
39.39%
39.39%
39.39%
39.39%
39.39%
36.36%
36.36%
36.36%
33.33%
Trend
1
8
-2
1
1
13
0
-4
4
4
49
-8
21
-2
18
Employer
Procter & Gamble (P&G)
State Farm Insurance
Boeing
Goldman Sachs
J.P. Morgan
Kellogg
Liberty Mutual
Major League Baseball (MLB)
Sony
Yahoo!
AT&T
Central Intelligence Agency
Dell
eBay, Inc.
General Electric
• Below is a list of companies and organizations. For which of these employers would you consider working?
Rank
2014
Percent
2014
15
15
18
18
18
18
18
18
18
18
26
26
26
26
26
33.33%
33.33%
30.30%
30.30%
30.30%
30.30%
30.30%
30.30%
30.30%
30.30%
27.27%
27.27%
27.27%
27.27%
27.27%
Trend
NEW
18
64
1
88
88
15
37
1
23
53
29
7
53
-7
2014 | US | Students | Business
40
Ideal Employer Ranking | Top 20
Michigan Technological University | Business
Employer
Google
Apple
Central Intelligence Agency
Nike
Peace Corps
Starbucks
Target
Under Armour, Inc.
American Cancer Society
Blizzard Entertainment
Rank
2014
Percent
2014
1
2
3
3
3
3
3
3
9
9
21.21%
15.15%
12.12%
12.12%
12.12%
12.12%
12.12%
12.12%
9.09%
9.09%
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Trend
NEW
0
4
30
0
30
3
30
10
24
Employer
BMW Group
Facebook
Major League Baseball (MLB)
MGM Resorts International
Amazon
Boeing
Coach
Dick's Sporting Goods
DOW Chemical
FBI
Rank
2014
Percent
2014
9
9
9
9
15
15
15
15
15
15
9.09%
9.09%
9.09%
9.09%
6.06%
6.06%
6.06%
6.06%
6.06%
6.06%
Trend
NEW
NEW
NEW
24
24
18
18
18
-12
-2
2014 | US | Students | Business
41
Potential Applicant Ranking | Top 10
Michigan Technological University | Business
Employer
Grant Thornton LLP
Peace Corps
Amazon
Apple
BMW Group
Central Intelligence Agency
Deloitte
DOW Chemical
EY (Ernst & Young)
FBI
Rank
2014
Percent
2014
1
1
3
3
3
3
3
3
3
3
8.00%
8.00%
4.00%
4.00%
4.00%
4.00%
4.00%
4.00%
4.00%
4.00%
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
• Have you applied or will you apply to these companies/organizations?
Trend
NEW
NEW
NEW
NEW
NEW
-1
-1
3
-1
9
2014 | US | Students | Business
42
Employer Reputation & Image | Associations with Ideal Employers
Michigan Technological University
All universities
• Which of the following attributes do you associate with each employer? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
• The attributes are sorted clockwise according to
attractiveness as rated by your students. 12:00 is the
most attractive attribute.
2014 | US | Students | Business
43
Job Characteristics | Associations with Ideal Employers
Michigan Technological University
All universities
• Which of the following attributes do you associate with each employer? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
• The attributes are sorted clockwise according to
attractiveness as rated by your students. 12:00 is the
most attractive attribute.
2014 | US | Students | Business
44
People & Culture | Associations with Ideal Employers
Michigan Technological University
All universities
• Which of the following attributes do you associate with each employer? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
• The attributes are sorted clockwise according to
attractiveness as rated by your students. 12:00 is the
most attractive attribute.
2014 | US | Students | Business
Remuneration & Advancement Opportunities |
Associations with Ideal Employers
45
Michigan Technological University
All universities
• Which of the following attributes do you associate with each employer? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
• The attributes are sorted clockwise according to
attractiveness as rated by your students. 12:00 is the
most attractive attribute.
2014 | US | Students | Business
46
Top of mind associations with Ideal Employers
Michigan Technological University
All universities
• Please write the first word that comes to mind when you think of these employers.
• These are answers written in by students who chose
each company as an Ideal Employer.
• Spelling mistakes might occur.
• The size of the words are adapted for each chart.
2014 | US | Students | Business
47
The Universum communication channels framework
PRINT
DIGITAL
• Advertisements in business magazines
• Advertisements in lifestyle magazines & other
periodicals
• Career guides/books
• Career magazines for students
• News print media advertisements
• Recruitment brochures
• University press & student organization
publications
• Career guidance websites
• Employer websites
• Job boards
• Live webinars with employers
• Mobile apps
• News websites advertisements
• Professional networks/communities
• Social networks/communities
• Targeted emails
IN-PERSON
OTHER CHANNELS
• Career fairs
• Employer presentations on campus
• Employer-sponsored events
• Informational interviews
• Lectures/case studies as part of curriculum
• Skills sessions organized by employers
• Student conferences
• Direct mailings
• Outdoor/billboard advertisements
• Radio advertisements
• TV advertisements
2014 | US | Students | Business
48
Students most used communication channels
48%
52%
Employer websites
News websites advertisements
19%
Lectures/case studies as part of curriculum
19%
14%
Social networks/communities
19%
Advertisements in lifestyle magazines & other
periodicals
15%
13%
Professional networks/communities
15%
Career fairs
11%
Employer presentations on campus
11%
Radio advertisements
7%
7%
Outdoor/billboard advertisements
32%
20%
24%
14%
7%
9%
Student conferences
7%
Targeted emails
• Through which channels have you learned about these employers?
27%
7%
9%
Informational interviews
Career guidance websites
32%
11%
11%
TV advertisements
37%
4%
11%
Michigan Technological University
20%
All universities
2014 | US | Students | Business
49
Table of contents
APPENDIX
EXECUTIVE SUMMARY
UNIVERSITY BRAND
PERCEPTION
CAREER PROFILE
EVALUATION
EMPLOYER EVALUATION
2014 | US | Students | Business
50
University Brand Perception
This chapter evaluates your university brand, as perceived by your current students and by students at other
universities in US, who would choose Michigan Technological University if they could begin their studies
again. The information and insights in the report will help you to:
Monitor the effectiveness of your communication and activities in building a strong
university brand.
Find out how likely your students are to recommend your university to friends and
family members.
2014 | US | Students | Business
51
Why did your students choose your University? (1/2)
50%
University rankings
38%
25%
Friends
18%
25%
Information event at university (e.g. open campus day)
18%
25%
Parents
20%
13%
13%
Alumni of the university
13%
Students of the university
22%
Teachers or career guidance counselors at the school I
was attending
13%
10%
13%
Tuition fees
Advertising in print media
40%
1%
Career & university fairs
• Which of the following influenced you the most to choose your university?
Michigan Technological University
10%
All universities
• The chart shows the top 10 factors that influenced your
students when choosing Michigan Technological
University.
2014 | US | Students | Business
52
Why did your students choose your University? (2/2)
Information event at the school I was attending
8%
Media coverage, including articles in newspapers and
magazines
Offered the option of paid work placement
Online advertising
Online social networks/communities (e.g. Facebook)
5%
2%
2%
2%
Printed promotional material, including catalogues and
brochures
University directories/guides
6%
4%
University's website
Videos produced by the university
14%
2%
Other
• Which of the following influenced you the most to choose your university?
38%
19%
Michigan Technological University
All universities
• The chart shows the top 10 factors that influenced your
students when choosing Michigan Technological
University.
2014 | US | Students | Business
How satisfied are your students with Michigan Technological
University?
53
25%
24%
22%
22%
22%
22%
20%
15%
11%
1%
1
Not at all
satisfied
1%
2
3%
2%
3
4
4%
5
Michigan Technological
University
6%
6
7
All universities
6.8
8.0
is the average
score among your
students
is the average
score for all
universities
• How satisfied are you with your current educational institution?
8
9
10
Extremely
satisfied
2014 | US | Students | Business
If your students could begin their studies again, would they choose
Michigan Technological University?
Michigan Technological University
All universities
0%
10%
22%
55%
35%
78%
Yes, definitely
Maybe
No, not at all
Yes, definitely
• If you could begin your studies again at any educational institution, would you choose your current college or university?
Maybe
No, not at all
54
2014 | US | Students | Business
55
If students could begin their studies again, they would choose…
22%
Current college or university
55%
78%
Another University
44%
0%
Foreign University
1%
Michigan Technological University
All universities
• Which other college or university would you consider instead?
2014 | US | Students | Business
56
If students could begin their studies again | Preferred universities
Michigan Technological University
University
University of Michigan - Ann Arbor
Albion College
Michigan State University
University of California - Los Angeles
Rank
Percent
1
2
2
2
29%
14%
14%
14%
22%
of your students would
choose Michigan
Technological University
if they made the choice
again.
78%
would choose another
university. The most
preferred are presented in
the table.
• If you could begin your studies again at any college or university, which would you choose?
• The results are based on respondents who answered
”maybe” or ”No, not at all” in question ”If you could begin
your studies again at any educational institution, would
you choose your current college or university?”
2014 | US | Students | Business
57
If students could begin their studies again | Preferred universities
All universities
University
University of Texas - Austin
Harvard University
New York University
Stanford University
University of California - Los Angeles
University of Pennsylvania
Columbia University
University of Southern California
University of Michigan - Ann Arbor
University of California - Berkeley
Rank
Percent
1
2
3
4
5
6
7
8
9
10
5%
5%
4%
4%
3%
3%
3%
2%
2%
2%
55%
of the students would
choose their current
university if they made
the choice again.
45%
would choose another
university. The most
preferred are presented
in the table.
• If you could begin your studies again at any college or university, which would you choose?
• The results are based on respondents who answered
”maybe” or ”No, not at all” in question ”If you could begin
your studies again at any educational institution, would
you choose your current college or university?”
2014 | US | Students | Business
58
Universities with the largest share of loyal students
Bowdoin College
100%
University of Wisconsin - Madison
80%
Brigham Young University
78%
Virginia Tech
75%
Ohio State University
69%
Florida State University
69%
University of Michigan - Ann Arbor
By loyal students we
mean students who
would definitely
choose their current
education institution,
if they could begin
their studies again.
68%
Texas A&M University
67%
University of Alabama
67%
University of Southern California
67%
• If you could begin your studies again at any educational institution, would you choose your current college or university?
• The chart presents the universities with the highest share
of their students answering that they would choose them
again, if they were to begin their studies again.
• Only universities with at least 30 respondents are
presented in the table.
2014 | US | Students | Business
59
Top of mind associations with Michigan Technological University
YOUR STUDENTS
• What is the first word that comes to mind when you think of your current educational institution?
• These are answers written in by students.
• Spelling mistakes might occur.
2014 | US | Students | Business
Would your students recommend Michigan Technological
University to a friend or family member?
60
42%
38%
25%
25%
14%
13%
15%
10%
6%
5%
1
2%
2%
1%
3
3%
2
4
5
6
7
Not at all
Michigan Technological
University
All universities
7.6
8.2
is the average
score among your
students
is the average
score for all
universities
• How likely is it that you would recommend your educational institution to friends or family?
8
9
10
Extremely
likely
2014 | US | Students | Business
Evaluation of career services offered by Michigan Technological
University
• Which of these career services have you used at your educational institution? Please select as many as applicable.
• Which of these are most important to you? Please select a maximum of three alternatives.
61
2014 | US | Students | Business
62
Rating of career services
33%
25%
23%
23%
17%
17%
15%
8%
7%
9%
8%
8%
3%
1%
1
2%
1%
2
3
4
5
6
7
Poor
8
9
10
Excellent
Michigan Technological
University
All universities
7.6
7.7
is the average
score among your
students
is the average
score for all
universities
• How would you rate the career services offered at your educational institution?
2014 | US | Students | Business
63
Are students aware of all career services you provide?
Career advice by professors and lecturers
55%
45%
Career fairs at university
73%
Career guidance material (e.g. brochures, guidance website, newsletter)
45%
Company workshops/presentations organized by the university
Job application preparation/training
Online vacancy search/job board with external offers
Services offered by the departmental/faculty career service
Services offered by the university's central career service
Aware and using
Aware, but not using
• Are you aware of/do you use the following career related services offered by your university?
27%
36%
9%
64%
36%
9%
27%
9%
55%
45%
40%
45%
Unaware, but would use
9%
36%
18%
40%
20%
45%
Unaware and wouldn’t use
9%
2014 | US | Students | Business
64
Table of contents
APPENDIX
EXECUTIVE SUMMARY
UNIVERSITY BRAND
PERCEPTION
CAREER PROFILE
EVALUATION
EMPLOYER EVALUATION
2014 | US | Students | Business
65
Educational institutions (1/11)
University
Total
University
Total
Arizona State University
University of Houston
CUNY Baruch College
Michigan State University
Ohio State University
Texas A&M University
Pennsylvania State University
University of Central Florida
Georgia State University
University of Georgia
California State University - Northridge
Florida State University
Boston University
University of Missouri - Columbia
1.6%
1.4%
1.4%
1.2%
1.2%
1.1%
1.1%
1.0%
1.0%
1.0%
0.9%
0.9%
0.9%
0.9%
University of Florida
University of Illinois - Urbana-Champaign
University of Texas - San Antonio
University of Maryland - College Park
Texas Tech University
University of South Carolina - Columbia
Temple University
DePaul University
Rutgers University - New Brunswick
Syracuse University
University of Texas - Austin
University of Arizona
Louisiana State University
Northeastern University
0.9%
0.9%
0.9%
0.8%
0.8%
0.8%
0.8%
0.8%
0.8%
0.8%
0.8%
0.8%
0.8%
0.8%
• Which educational institution do you attend?
2014 | US | Students | Business
66
Educational institutions (2/11)
University
Total
University
Total
University of Minnesota - Twin Cities
Kennesaw State University
Oklahoma State University
University of Tennessee
University of Southern California
New York University
University of Wisconsin - Madison
Florida Atlantic University
University of South Florida
California State University - Long Beach
Purdue University
Kent State University
University of Massachusetts - Amherst
California State University - Fullerton
0.7%
0.7%
0.7%
0.7%
0.7%
0.7%
0.7%
0.7%
0.7%
0.7%
0.7%
0.7%
0.7%
0.7%
Virginia Tech
Brigham Young University
University of Kansas
University of Arkansas - Fayetteville
Auburn University
CUNY Queens College
University of Iowa
CUNY Brooklyn College
Colorado State University
University of Oklahoma
Indiana University
Towson University
Eastern Michigan University
University of Cincinnati
0.7%
0.7%
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
• Which educational institution do you attend?
2014 | US | Students | Business
67
Educational institutions (3/11)
University
Total
University
Total
George Mason University
University of Nebraska - Lincoln
University of North Carolina - Chapel Hill
Portland State University
University of Mississippi
James Madison University
University of Washington - Seattle
University of Delaware
University of North Florida
Miami University of Ohio
Ball State University
Florida International University
University of Colorado - Boulder
University of New Mexico
0.6%
0.6%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
Indiana University of Pennsylvania
University of California - Riverside
Fordham University
University of Pennsylvania
Baylor University
Boston College
Northern Arizona University
Northern Kentucky University
University of Hawaii
University of North Texas
University of Oregon
Bentley University
California Polytechnic State University - San Luis Obispo
University of California - Berkeley
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
• Which educational institution do you attend?
2014 | US | Students | Business
68
Educational institutions (4/11)
University
Total
University
Total
New Mexico State University
Cornell University
University of Michigan - Ann Arbor
University of California - Santa Barbara
Drexel University
San Diego State University
Texas State University - San Marcos
University of Texas - Dallas
Clemson University
Old Dominion University
Texas Christian University
Kansas State University
Rutgers University - Newark
University of Miami
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
Loyola University - Chicago
University of California - Los Angeles
California State University - Fresno
Villanova University
Howard University
Southern Methodist University
SUNY Albany
Appalachian State University
Utah State University
Northwestern University
University of San Francisco
George Washington University
University of Virginia
University of Alabama
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
• Which educational institution do you attend?
2014 | US | Students | Business
69
Educational institutions (5/11)
University
Total
University
Total
St. Joseph's University
University of Massachusetts-Lowell
College of Charleston
CUNY Medgar Evers College
East Carolina University
Florida A&M University
Montclair State University
University of Illinois - Chicago
University of Rhode Island
University of South Alabama
Washington State University
Robert Morris University
University of Notre Dame
Tulane University
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
Santa Clara University
SUNY Stony Brook
Georgia Institute of Technology
Boise State University
University of Kentucky
University of Texas - Arlington
University of Wisconsin - Milwaukee
SUNY Binghamton
Indiana State University
University of Dayton
Loyola Marymount University
University of Michigan - Dearborn
Central Michigan University
CUNY College of Staten Island
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
• Which educational institution do you attend?
2014 | US | Students | Business
70
Educational institutions (6/11)
University
Total
University
Total
Georgia Southern University
Iowa State University
North Carolina State University - Raleigh
Southeastern Louisiana University
University of Akron
University of Nevada - Las Vegas
University of Texas - El Paso
Western Washington University
Morgan State University
Chapman University
Georgetown University
Marshall University
SUNY Buffalo
Rhode Island College
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
Emory University
Ramapo College
Rochester Institute of Technology
American University
Middle Tennessee State University
University of California - Davis
University of California - Santa Cruz
University of Connecticut
Wichita State University
Virginia Commonwealth University
University of Vermont
Babson College
Hampton University
Wake Forest University
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
• Which educational institution do you attend?
2014 | US | Students | Business
71
Educational institutions (7/11)
University
Total
University
Total
Fairfield University
Arkansas State University
Illinois State University
Murray State University
Northern Illinois University
University of California - Irvine
University of Louisville
University of North Carolina - Charlotte
University of Northern Colorado
University of San Diego
West Virginia University
Western Kentucky University
University of Richmond
Harvard University
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
Bradley University
Lehigh University
California Polytechnic State University - Pomona
California State University - Chico
California State University - San Marcos
Clark Atlanta University
Mississippi State University
Missouri State University
Oregon State University
San Jose State University
Texas Pan American University
University of Colorado - Denver
University of Idaho
University of Northern Iowa
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
• Which educational institution do you attend?
2014 | US | Students | Business
72
Educational institutions (8/11)
University
Total
University
Total
University of Utah
Wayne State University
Seton Hall University
University of Puerto Rico
Rutgers University - Camden
Washington University in St. Louis
Prairie View A&M University
University of Washington - Bothell
Bowling Green State University
CUNY Hunter College
CUNY New York City College of Technology
Eastern Illinois University
Marquette University
North Dakota State University
0.2%
0.2%
0.2%
0.2%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
University of Alaska - Fairbanks
University of Massachusetts-Dartmouth
University of Toledo
University of Wisconsin - Whitewater
College of William and Mary
Butler University
Fairleigh Dickinson University
University of Chicago
University of Maryland - Baltimore County
Brown University
Columbus State University
Creighton University
Idaho State University
Providence College
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
• Which educational institution do you attend?
2014 | US | Students | Business
73
Educational institutions (9/11)
University
Total
University
Total
Radford University
Regis University
Southern Illinois University
Texas Southern University
University of Central Missouri
University of Denver
University of Maine
University of Pittsburgh
University of West Georgia
Western Connecticut State University
Youngstown State University
Columbia University
Morehouse College
Vanderbilt University
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
Alabama A&M University
Bryant University
Cleveland State University
Fort Hays State University
Saginaw Valley State University
Southern Utah University
St. Cloud State University
Tennessee State University
Trinity University
Truman State University
University of New Hampshire
University of Ohio
University of St. Thomas - St. Paul
University of Wyoming
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
• Which educational institution do you attend?
2014 | US | Students | Business
74
Educational institutions (10/11)
University
Total
University
Total
Western Michigan University
Wright State University
Xavier University
Stanford University
Michigan Technological University
Yale University
Carnegie Mellon University
Duke University
New Jersey Institute of Technology
St. John's University
Rensselaer Polytechnic Institute
University of Evansville
Texas Woman's University
Dartmouth College
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
Tuskegee University
University of Rochester
Princeton University
Bucknell University
Case Western Reserve University
La Salle University
Manhattan College
Pace University - New York City
Pace University - Westchester
Southern New Hampshire University
Southern University and A&M College
St. Louis University
University of Mary Washington
University of Missouri-St. Louis
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
• Which educational institution do you attend?
2014 | US | Students | Business
75
Educational institutions (11/11)
University
Total
University
Total
University of New Orleans
Lafayette College
Massachusetts Institute of Technology
Alcorn State University
Johns Hopkins University
Rice University
Tufts University
Embry-Riddle Aeronautical University - Daytona Beach
Barnard College
California State University - Dominguez Hills
CUNY City College
DePauw University
Hofstra University
Keene State College
Lewis University
North Carolina A&T State University
0.1%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Oakland University
South Dakota State University
Stevens Institute of Technology
University of California - San Diego
University of Louisiana at Lafayette
Bowdoin College
Wesleyan University
Smith College
Huston-Tillotson University
Spelman College
Worcester Polytechnic Institute
Mills College
Kettering University
California Institute of Technology
Rose-Hulman Institute of Technology
Other
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
5.2%
• Which educational institution do you attend?
2014 | US | Students | Business
76
Areas of study
BUSINESS/COMMERCE (1/3)
Area of study
Accounting / Auditing / Taxation
Marketing
Management
Management Information Systems
Finance
Actuarial Science
Supply Chain Management
Business Administration & Management
Economics
Human Resource Management
International Business
Non-Profit Administration
Operations
Project Management
Sports Management
• Please select your major(s)/main area(s) of study.
Michigan
Technological
University
24%
24%
18%
12%
9%
6%
6%
3%
3%
3%
3%
3%
3%
3%
3%
All universities
25%
16%
10%
4%
20%
1%
3%
9%
11%
4%
6%
1%
1%
1%
2%
2014 | US | Students | Business
77
Areas of study
BUSINESS/COMMERCE (2/3)
Area of study
Statistics
Strategic and Organizational Communication
Advertising
Banking
Broadcasting, Telecommunications, and Mass Media
Business Law
Communication Studies
Digital Communications and Multimedia
Entrepreneurial Studies
Film and Media Arts
Financial Management
Financial Planning
Healthcare Administration
Hospitality Management
Industrial Management
• Please select your major(s)/main area(s) of study.
Michigan
Technological
University
3%
3%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
All universities
2%
1%
4%
2%
1%
1%
4%
2%
3%
2%
2%
2%
3%
2%
0%
2014 | US | Students | Business
78
Areas of study
BUSINESS/COMMERCE (3/3)
Area of study
Information, Risk & Operations Management (IROM)
Insurance
Journalism
Labor Studies
Logistics
Merchandising & Retail / Fashion Apparel
Prelaw
Public Administration & Policy
Public Relations
Radio and Television
Real Estate
Restaurant Management
Sales
Speech Communication
Tourism
Undeclared
Other Business
• Please select your major(s)/main area(s) of study.
Michigan
Technological
University
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
6%
All universities
1%
1%
2%
0%
1%
1%
1%
1%
3%
1%
1%
0%
1%
0%
1%
2%
5%
2014 | US | Students | Business
79
The Universum Career Profiles (1/2)
The Universum Career Profiles are based on the Universum Drivers of Employer Attractiveness.
Different attribute selections produce different Career Profiles. To match a certain profile, a minimum
amount of points must be reached.
CAREERIST
• Prestige (3)
• Recruiting only the best talent (3)
• Clear path for advancement (3)
• Market success (1)
• Professional training and development (1)
•
•
•
•
Sponsorship of future education (2)
Rapid promotion (3)
Recognizing performance (meritocracy) (2)
Good reference for future career (3)
12 out of
21 points
ENTREPRENEUR
• Fast-growing/entrepreneurial (3)
• A creative and dynamic work
environment (3)
• Challenging work (1)
• Variety of assignments (1)
• Innovation (2)
• Attractive/exciting products and services (1)
6 out of
11 points
HARMONIZER
• Respect for its people (2)
• Enabling me to integrate personal
interests in my schedule (3)
• Team-oriented work (1)
•
•
•
•
7 out of
15 points
Secure employment (2)
Control over my number of working hours (3)
Flexible working conditions (3)
Overtime pay/compensation (1)
2014 | US | Students | Business
80
The Universum Career Profiles (2/2)
HUNTER
• Competitive base salary (3)
• High future earnings (3)
• Performance-related bonus (2)
• Competitive benefits (1)
• Client interaction (1)
• Financial strength (1)
6 out of
11 points
IDEALIST
• A friendly work environment (1)
• Ethical standards (3)
• Corporate Social Responsibility (3)
• Environmental sustainability (3)
• Support for gender equality (2)
• Acceptance towards minorities (2)
6 out of
14 points
INTERNATIONALIST
• Opportunities for international
travel/relocation (3)
• Interaction with international clients and
colleagues (3)
6 out of
6 points
• High level of responsibility (2)
• Inspiring management (2)
5 out of
10 points
LEADER
• Leadership opportunities (3)
• Leaders who will support my
development (3)
81
ARE YOU
INTERESTED
IN GETTING MORE
INSIGHTS ABOUT
STUDENTS,
OR
EMPLOYERS
?
Don’t hesitate to contact us with any
questions at ur@universumglobal.com
WWW.UNIVERSUMGLOBAL.COM