UNIVERSUM STUDENT SURVEY 2014
University Report | US Edition
Michigan Technological University | Engineering
WWW.UNIVERSUMGLOBAL.COM
2014 | US | Students | Engineering
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About Universum
With over 25 years of experience
researching the field of employer
branding, Universum is a recognized
world leader with tried and tested
frameworks.
Universum annually conducts quantitative
and qualitative research with over 700,000
talented individuals to gather insights into
their career preferences, communication
habits and their perception of potential
employers.
Universum’s unique global reach ensures
the comparability of research results
across markets. We partner with
approximately 2,000 of the top academic
institutions in the world.
Universum is the thought leader in
employer branding, with local experts in
research, consulting and communication
solutions, offering high-quality insights.
For our clients around the world,
Universum is a trusted partner providing
solutions and services to develop, improve
and implement tailored employer branding
strategies.
Universum employs smart, friendly and
professional experts and consultants, who
work with our clients in long-term
partnerships.
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How we help Higher Education Institutions
Universum is the global leader in the field of employer branding and talent research. Through our market
research, consulting and communication solutions we aim to close the gap between the expectations of
employers and talent and support Higher Education Institutions in their roles.
Through our unique insight into the recruitment challenges of employers and the dynamics of the talent
market, we help nearly 2000 universities worldwide to:
UNDERSTAND
IDENTIFY
THE CAREER PREFERENCES
AND EXPECTATIONS OF
STUDENTS AND ALUMNI
THE BRAND PERCEPTION AND
ATTRACTIVENESS OF YOUR
COLLEGE/UNIVERSITY
ATTRACT
RECRUIT
RELEVANT EMPLOYERS TO
CAMPUS
PROSPECTIVE STUDENTS FOR
BSC, MSC AND/OR MBA LEVELS
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Our clients and media partners
Some of the world’s most attractive employers
Some of the world’s most trusted publishers
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What we cover in the report
1. EXECUTIVE SUMMARY
5. APPENDIX
Additional data on topics covered in previous
sections.
A summary of the core findings of the report.
These slides can be shared with key
stakeholders within the university as well as
with external partners to provide a quick,
visual overview of the career profile of your
students.
4. UNIVERSITY BRAND
PERCEPTION
2. CAREER PROFILE EVALUATION
This chapter evaluates your university brand,
as perceived by your current students and by
students at other universities in US, who
would choose Michigan Technological
University if they could begin their studies
again.
3. EMPLOYER EVALUATION
This chapter analyzes the employer branding efforts and relative
attractiveness of different employers towards your students.
This chapter provides insights on the career
preferences and expectations of your
students in comparison to the overall
surveyed population of students in US.
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About the Universum Student Survey | US Edition
METHODOLOGY
THE QUESTIONNAIRE
 Created based on 25 years of experience, extensive
research within HR, focus groups and communication with
both our clients and students.
 Global perspective - local insight.
225
Educational institutions
DATA COLLECTION
Based on an online survey, distributed via university
contacts, the Universum Panel and local partners.
WEIGHTING
To provide our clients with more reliable data, we set targets
per main field of study and school to reflect the actual
distribution of students. Weighting is used to compensate for
discrepancies from targets.
Only data based on all students or on all students within a
field of study is weighted. Breakdowns like gender, high
achievers, and other more specific groups are not weighted.
NOTE: COMPUTER SCIENCE & ENGINEERING
In the 2014 US Student Survey, the main field of study IT
was renamed Computer Science, and the areas of study
within Computer Science and Engineering were
reorganized. Computer Science captures all former IT
students and computing-related majors; Engineering
captures more physical engineering disciplines.
Neither group is directly comparable to previous years, but
historical data has been included in this report.
FIELD PERIOD
October 2013 to January 2014
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Groups in this report
Global
US
Your university
~600,000
7,957
244
Students participate annually in
Universum’s global career research.
Participating students from 225
educational institutions in US.
Throughout the report, this group is
referred to as “All universities”.
Participating students from your
university. Throughout the report, this
group is referred to as ”Michigan
Technological University”.
The comparisons in this report are based on: Engineering
• University reports can be based on the total number of
respondents from all main fields of study, or may be
specific to a main field of study. This particular report is
specific to: Engineering.
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Table of contents
APPENDIX
EXECUTIVE SUMMARY
UNIVERSITY BRAND
PERCEPTION
CAREER PROFILE
EVALUATION
EMPLOYER EVALUATION
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Students’ profile and summary of preferences
Michigan Technological University
Average age (years):
Top 3 most used communication
channels:
20.4
• Career fairs
• Employer websites
• Employer presentations on campus
Top 3 career profiles:
• Leader
Top 3 industries:
• Entrepreneur
• Engineering and Manufacturing
59% 41%
• Harmonizer
3.3
Average expected
annual salary:
• Chemicals
• Aerospace and Defense
Average reported GPA
Top 5 most attractive attributes:
60,361 USD
• Secure employment (Job Characteristics)
• Challenging work (Job Characteristics)
• Respect for its people (People & Culture)
• Leaders who will support my development (People & Culture)
• Variety of assignments (Job Characteristics)
Year of graduation:
Top 3 career goals:
29%
23%
26%
22%
• To have work/life balance
• To be secure or stable in my job
• To be competitively or intellectually challenged
Freshman
Sophomore
Junior
Senior
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Students’ profile and summary of preferences
All universities
Average age (years):
Top 3 most used communication
channels:
21.0
• Employer websites
• Career fairs
• Employer presentations on campus
Top 3 career profiles:
• Leader
Top 3 industries:
• Entrepreneur
65% 35%
• Idealist
3.4
Average expected
annual salary:
• Engineering and Manufacturing
• Energy
• Aerospace and Defense
Average reported GPA
Top 5 most attractive attributes:
65,167 USD
• Secure employment (Job Characteristics)
• A creative and dynamic work environment (People & Culture)
• Professional training and development (Job Characteristics)
• Innovation (Employer Reputation & Image)
• Challenging work (Job Characteristics)
Year of graduation:
Top 3 career goals:
32%
30%
28%
• To be secure or stable in my job
10%
Freshman
• To have work/life balance
Sophomore
Junior
Senior
• To be dedicated to a cause or to feel that I am
serving a greater good
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Students’ most attractive employers
Michigan Technological University |
Engineering
All universities | Engineering
1. 3M (21.05%)
1. Boeing (17.05%)
2. DOW Chemical (15.35%)
2. NASA (16.34%)
2. NASA (15.35%)
3. Google (15.45%)
4. Ford Motor Company (14.04%)
4. Lockheed Martin Corporation (11.64%)
5. General Motors (12.28%)
5. General Electric (10.26%)
6. Boeing (10.53%)
6. ExxonMobil (9.74%)
6. Caterpillar Inc. (10.53%)
7. Apple (9.50%)
8. Lockheed Martin Corporation (10.09%)
8. Microsoft (8.25%)
9. Google (9.65%)
9. Walt Disney Company (7.41%)
10. General Electric (8.33%)
10. Intel (7.23%)
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
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Summary of your University Brand Perception (1/2)
ASSOCIATIONS BASED ON THE UNIVERSUM DRIVERS OF UNIVERSITY ATTRACTIVENESS
University/College Reputation
& Image
1. Highly-ranked within its field
2. Tradition of academic excellence
3. Successful alumni
Educational Offering
1. Attractive/exciting programs and
fields of study
1. Challenging curriculum
3. Strong student support (e.g. Tutors,
advisors, etc.)
TOP OF MIND ASSOCIATIONS
University/College Culture &
Student Life
1. Secure campus environment
2. Friendly and open environment
3. Social and recreational activities
Employability &
Advancement Opportunities
1. High employment among graduates
2. Good reference for future career
and/or education
2. Strong ties with industry
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Summary of your University Brand Perception (2/2)
Continue communicating
UNIVERSITY/COLLEGE
REPUTATION & IMAGE
EDUCATIONAL OFFERING
 Tradition of academic excellence
 Successful alumni
 Highly-ranked within its field
 Quality and variety of courses
 Challenging curriculum
 Attractive/exciting programs and
fields of study
Average university recommendation score:
UNIVERSITY/COLLEGE
CULTURE & STUDENT LIFE




EMPLOYABILITY &
ADVANCEMENT
OPPORTUNITIES
Social and recreational activities
Secure campus environment
Friendly and open environment
Attractive geographic location
 Teaches transferable and
practical skills employers are
looking for
 Target school for employers in my
field
 Strong ties with industry
 Opportunities to network with
employers
 High employment among
graduates
 Good reference for future career
and/or education
Percentage of students who would choose to study at their
current university if they could make the choice again:
Michigan
Technological
University
All universities
Michigan
Technological
University
All universities
8.7
8.2
80%
56%
• This is an extract from a University Report based on the
results of the Universum Student Survey 2014. Please
visit www.universumglobal.com for more information
about Universum and our global research.
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Table of contents
APPENDIX
EXECUTIVE SUMMARY
UNIVERSITY BRAND
PERCEPTION
CAREER PROFILE
EVALUATION
EMPLOYER EVALUATION
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Career Profile Evaluation
This chapter provides insights on the career preferences and expectations of your students in
comparison to the total student population surveyed in US. The information and insights in the report will
help you to:
Evaluate the career profile of your students on an aggregated level, as well as the talent
trends that have evolved over the past years.
Find out what differentiates your students from those at other universities and which
aspects make them unique.
Improve the visibility of your students to top employers by being able to communicate
their unique strengths to employers in a quick and efficient way.
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Career goals
Michigan Technological University
To have work/life balance
29%
To be secure or stable in my job
23%
To be competitively or intellectually challenged
To be a leader or manager of people
To be a technical or functional expert
19%
18%
To be dedicated to a cause or to feel
that I am serving a greater good
To be entrepreneurial or creative/innovative
20%
12%
13%
3%
11%
6%
5%
15%
13%
8%
8%
11%
11%
16%
16%
13%
11%
61%
58%
46%
40%
27%
26%
24%
First choice
To have an international career
2%4% 5%
10%
Second choice
To be autonomous or independent
1%3% 6%
9%
• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important.
Third choice
• ‘Career goals’ refer to what students want from
employment in the long term, whereas ‘attributes’ refer to
things sought by students from their first employer.
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Career goals
All universities
To have work/life balance
25%
To be secure or stable in my job
17%
To be dedicated to a cause or to feel
that I am serving a greater good
18%
To be competitively or intellectually challenged
To be entrepreneurial or creative/innovative
6%
To be a technical or functional expert
5%
14%
10%
8%
15%
6%
15%
9%
10%
8%
2% 5%
14%
16%
10%
17%
17%
14%
To be a leader or manager of people
To have an international career
18%
10%
61%
49%
47%
45%
28%
25%
23%
13%
First choice
Second choice
To be autonomous or independent
2%3% 4%
9%
• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important.
Third choice
• ‘Career goals’ refer to what students want from
employment in the long term, whereas ‘attributes’ refer to
things sought by students from their first employer.
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Career goals across time
All universities
1
2
3
To have work/life balance
4
5
To be secure or stable in my job
To be dedicated to a cause or to feel that I am serving
a greater good
To be competitively or intellectually challenged
6
To be entrepreneurial or creative/innovative
7
8
To be a leader or manager of people
To be a technical or functional expert
To have an international career
9
2011
2012
2013
To be autonomous or independent
2014
• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important.
• The graph shows career goals chosen as first, second or
third choice in 2014.
• The alternatives in the legend are sorted according to
importance in 2014. Thus, the most important career goal
in 2014 is at the top of the legend.
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Most preferred industries (1-10)
72%
Engineering and Manufacturing
65%
23%
Chemicals
10%
21%
25%
Aerospace and Defense
20%
Automobiles and Parts
12%
18%
Energy
Consumer Goods
26%
11%
6%
11%
13%
Technology Hardware & Equipment
Industrial Metals and Mining
Construction
Pharmaceuticals and Biotechnology
11%
2%
8%
9%
8%
12%
• In which industries would you like to work most after graduating? You can choose up to 3 industries.
Michigan Technological University
All universities
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Most preferred industries (11-20)
Health Care Equipment
6%
8%
Transportation and Logistics
6%
5%
Educational and Scientific Institutions
4%
6%
Non-Governmental Organizations
(NGOs)/Non-Profit Organizations (NPOs)
4%
4%
Public Sector and Governmental Agencies
4%
4%
Software and Computer Services
Utilities
4%
9%
4%
1%
Consumer Electronics and Household
Appliances
3%
6%
Health Care Services
2%
6%
Management and Strategy Consulting
2%
7%
• In which industries would you like to work most after graduating? You can choose up to 3 industries.
Michigan Technological University
All universities
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Expected annual salary
Michigan
Technological
University
60,361
USD
All universities
65,167
USD
• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?
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Expected annual salary | Gender gap
Michigan Technological University
58,611
USD
Female
Male
61,130
USD
• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?
• What is your gender?
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Expected annual salary | Gender gap
All universities
64,596
USD
Female
Male
65,199
USD
• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?
• What is your gender?
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Expected annual salary | Gender gap across time
All universities
99%
95%
95%
96%
2011
2012
2013
Female/Male salary ratio
• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?
• What is your gender?
2014
This chart
illustrate female
expected salary
as a share of
male expected
salary.
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How long do students expect to stay at their first employer?
84%
68%
5%
expect to stay at
the most 2 years
at their first
employment
14%
9%
2%
1%
1 year or less
3%
2 years
6%
5%
3 years
Michigan Technological University
8%
4 years
All universities
• How many years do you expect to work for your first employer after graduation?
10%
5 years or more
expect to stay at
the most 2 years
at their first
employment
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Most popular types of student organizations
54%
Academic or professional clubs and societies
63%
44%
Recreational activities and hobbies
29%
26%
Volunteer work and community service
32%
25%
Sports teams
15%
17%
Honor societies
43%
Michigan Technological University
All universities
• To which of the following types of student organizations do you belong? Select all that apply.
• To which specific organizations do you belong?
• Please speak to your account manager for further
information about the specific organizations most popular
among your students.
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The Universum Drivers of Employer Attractiveness
EMPLOYER REPUTATION & IMAGE
The attributes of the employer as an organization
• Attractive/exciting products and services
• Corporate Social Responsibility
• Environmental sustainability
• Ethical standards
• Fast-growing/entrepreneurial
• Financial strength
• Innovation
• Inspiring management
• Market success
• Prestige
PEOPLE & CULTURE
The social environment and attributes of the workplace
• A creative and dynamic work environment
• A friendly work environment
• Enabling me to integrate personal interests in my schedule
• Interaction with international clients and colleagues
• Leaders who will support my development
• Recognizing performance (meritocracy)
• Recruiting only the best talent
• Respect for diversity
• Respect for its people
• Support for gender equality
JOB CHARACTERISTICS
The contents and demands of the job, including the learning
opportunities provided by the job
• Challenging work
• Client interaction
• Control over my number of working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel/relocation
• Professional training and development
• Secure employment
• Team-oriented work
• Variety of assignments
REMUNERATION & ADVANCEMENT OPPORTUNITIES
The monetary compensation and other benefits, now and
in the future
• Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good reference for future career
• High future earnings
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Rapid promotion
• Sponsorship of future education
• This framework has been developed by Universum and is
based on specific research within HR, as well as focus
groups and general communication with both our clients
and students.
2014 | US | Students | Engineering
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Relative importance of each driver
Michigan Technological University
21%
All universities
21%
31%
23%
28%
26%
25%
25%
Employer Reputation & Image
Job Characteristics
People & Culture
Remuneration & Advancement Opportunities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
2014 | US | Students | Engineering
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Driver attractiveness across time
All universities
35
30
25
20
15
2011
2012
2013
Employer Reputation & Image
Job Characteristics
People & Culture
Remuneration & Advancement Opportunities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
2014
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Employer Reputation & Image | Attractive attributes
58%
61%
Innovation
Attractive/exciting products and
services
39%
40%
Ethical standards
39%
36%
31%
31%
Financial strength
Inspiring management
25%
24%
Environmental sustainability
24%
23%
Market success
Prestige
21%
20%
20%
24%
Corporate Social Responsibility
11%
14%
Fast-growing/entrepreneurial
8%
14%
Michigan Technological University
All universities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
2014 | US | Students | Engineering
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Job Characteristics | Attractive attributes
58%
50%
Secure employment
48%
41%
Challenging work
Professional training and
development
42%
45%
40%
34%
Variety of assignments
24%
26%
Team-oriented work
Control over my number of working
hours
18%
14%
Opportunities for international
travel/relocation
18%
23%
16%
Flexible working conditions
25%
15%
21%
High level of responsibility
Client interaction
5%
7%
Michigan Technological University
All universities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question..
• Which of these attributes are most important to you? (Max. 3)
2014 | US | Students | Engineering
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People & Culture | Attractive attributes
Leaders who will support my
development
51%
47%
Respect for its people
49%
45%
46%
42%
A friendly work environment
A creative and dynamic work
environment
41%
52%
Recognizing performance
(meritocracy)
38%
34%
Enabling me to integrate personal
interests in my schedule
32%
26%
15%
16%
Recruiting only the best talent
Support for gender equality
Respect for diversity
Interaction with international clients
and colleagues
8%
8%
7%
11%
Michigan Technological University
5%
12%
All universities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
2014 | US | Students | Engineering
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Remuneration & Advancement Opportunities | Attractive attributes
45%
42%
Leadership opportunities
Good reference for future career
36%
32%
Sponsorship of future education
35%
34%
Clear path for advancement
33%
38%
High future earnings
33%
38%
27%
Competitive base salary
34%
27%
30%
Competitive benefits
23%
Performance-related bonus
16%
Overtime pay/compensation
11%
10%
Rapid promotion
8%
10%
Michigan Technological University
All universities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
2014 | US | Students | Engineering
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Students’ overall top 10 preferences
Michigan Technological University
emp 1.
ngin 2.
for it 3.
uppo 4.
f ass 5.
ovat 6.
ning a 7.
ork e 8.
amic 9.
p op 10.
Secure employment
Challenging work
Respect for its people
Leaders who will support my development
Variety of assignments
Innovation
Professional training and development
A friendly work environment
A creative and dynamic work environment
Leadership opportunities
All universities
emp 1.
amic 2.
ning 3.
ovat 4.
ngin 5.
uppo 6.
for it 7.
ork e 8.
f ass 9.
p op 10.
Secure employment
A creative and dynamic work environment
Professional training and development
Innovation
Challenging work
Leaders who will support my development
Respect for its people
A friendly work environment
Variety of assignments
Leadership opportunities
Employer Reputation & Image
Job Characteristics
People & Culture
Remuneration & Advancement Opportunities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
• This table shows the most attractive of the 40 attributes,
taking into account the overall importance of the driver
categories to the students. This analysis gives a
summarized 360 degree view of what influences
employer attractiveness.
2014 | US | Students | Engineering
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The Universum Career Profiles
CAREERIST: A student who continuously
wants to develop. This type of student wants
to follow a promising career path within a
prestigious and meritocratic environment.
IDEALIST: A student who pursues ethical
and sustainable principles and values. This
student is strongly attracted to employers
whose mission and vision are in line with
his/her own principles and standards.
ENTREPRENEUR: A student who
appreciates working in an evolving
environment, in which he/she can solve
changing and challenging problems.
INTERNATIONALIST: A student who is
open-minded and prefers international
surroundings. This type of student enjoys
meeting new people, traveling and working
abroad.
HARMONIZER: A student who prefers a
stable work environment that is
characterized by a respectful and balanced
management philosophy.
LEADER: A student who aims to be inspired
and supported by management and
searches for jobs where he/she can apply
and further develop his/her leadership skills.
This student is not afraid of making decisions
and taking responsibility.
HUNTER: A student who focuses on
monetary aspects. This student chases
financially lucrative and competitive jobs.
• The Universum Career Profiles are based on the
attributes that students select as most important. More
details can be found in the Appendix.
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The Universum Career Profiles
Michigan Technological University
All universities
• Which of these are most important to you?
• The Universum Career Profiles are based on the
attributes that students selected as attractive for their first
employer. See more details in Appendix.
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Table of contents
APPENDIX
EXECUTIVE SUMMARY
UNIVERSITY BRAND
PERCEPTION
CAREER PROFILE
EVALUATION
EMPLOYER EVALUATION
2014 | US | Students | Engineering
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Employer Evaluation
This chapter analyzes the employer branding efforts and relative attractiveness of different employers
towards your students. The information and insights in the report will help you to:
Evaluate relative performance of different employers and understand what challenges they
face. Use these insights to successfully manage your corporate relationships.
Provide tangible feedback to your existing corporate partners on their employer
branding efforts towards your students. Understand if the activities they organized have
been effective.
Understand which employers your students would like to meet and want to learn more
about. Use these insights to bring new employer partners into cooperation with your
organization.
2014 | US | Students | Engineering
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The Universum Rankings
FULL COMPANY LIST
(230 employers within each
main field of study)
“Below is a list of companies and
organizations. For which of these
employers would you consider
working?”
CONSIDERED EMPLOYER
RANKING
(as many as applicable)
“Now choose the 5 employers you
most want to work for, your 5 Ideal
Employers.”
IDEAL EMPLOYER RANKING
POTENTIAL APPLICANTS’
RANKING
(Yes, I have applied or will apply)
(maximum five employers)
“Have you applied or will you apply
to these companies/
organizations?”
• For layout reasons, the employer’s name can be
shortened in this report.
2014 | US | Students
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Official Ideal Employer Ranking | US 2014
ENGINEERING
Employer
Boeing
NASA
Google
Lockheed Martin Corporation
General Electric
ExxonMobil
Apple
Microsoft
Walt Disney Company
Intel
Shell Oil Company
U.S. Department of Energy
Chevron Corporation
BMW Group
Northrop Grumman
Rank
2014
Percent
2014
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
17.05%
16.34%
15.45%
11.64%
10.26%
9.74%
9.50%
8.25%
7.41%
7.23%
6.15%
6.03%
5.40%
5.31%
5.21%
Trend
2
-1
-1
2
2
4
-3
-3
-1
2
3
-3
13
-1
7
Employer
IBM
Siemens
Procter & Gamble (P&G)
Johnson & Johnson
Ford Motor Company
Medtronic
Raytheon Company
BP
Central Intelligence Agency
Environmental Protection Agency (EPA)
DOW Chemical
General Motors
Amazon
3M
Stryker
Rank
2014
Percent
2014
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
4.93%
4.82%
4.69%
4.63%
4.51%
4.35%
4.30%
4.29%
4.28%
4.23%
4.11%
3.86%
3.74%
3.66%
3.60%
Trend
NEW
-5
6
2
2
4
16
8
13
-6
-10
7
-11
0
9
-
2014 | US | Students | Engineering
41
The Universum Recruitment Funnel
DO STUDENTS KNOW WHO YOU ARE?
Awareness
WOULD THEY CONSIDER WORKING FOR YOU?
ARE YOU THEIR IDEAL EMPLOYER?
HAVE THEY APPLIED OR WILL THEY APPLY TO YOU?
Consideration
Desire
Application
2014 | US | Students | Engineering
42
Considered Employer Ranking | Top 30
Michigan Technological University | Engineering
Employer
3M
Ford Motor Company
NASA
General Motors
DOW Chemical
Caterpillar Inc.
Chrysler
Boeing
Google
General Electric
John Deere
Microsoft
Bosch
Honeywell
Marathon Oil
Rank
2014
Percent
2014
1
2
2
4
5
6
6
8
8
10
10
12
13
14
15
39.08%
34.45%
34.45%
31.51%
30.25%
28.99%
28.99%
28.15%
28.15%
26.47%
26.47%
24.37%
22.69%
21.85%
20.59%
Trend
0
1
0
0
5
-1
3
-1
2
-4
-2
4
17
22
9
Employer
Shell Oil Company
Volkswagen Group
Honda Companies
U.S. Department of Energy
BMW Group
Schlumberger
Nissan
Johnson & Johnson
Rolls-Royce North America
Apple
Lockheed Martin Corporation
Procter & Gamble (P&G)
Texas Instruments
Chevron Corporation
IBM
• Below is a list of companies and organizations. For which of these employers would you consider working?
Rank
2014
Percent
2014
15
15
18
18
20
20
22
23
24
25
25
25
25
29
29
20.59%
20.59%
20.17%
20.17%
19.75%
19.75%
19.33%
18.91%
18.49%
18.07%
18.07%
18.07%
18.07%
17.23%
17.23%
Trend
3
-2
8
-6
1
34
4
-5
10
-10
-4
42
7
34
14
2014 | US | Students | Engineering
43
Ideal Employer Ranking | Top 20
Michigan Technological University | Engineering
Employer
3M
DOW Chemical
NASA
Ford Motor Company
General Motors
Boeing
Caterpillar Inc.
Lockheed Martin Corporation
Google
General Electric
Rank
2014
Percent
2014
1
2
2
4
5
6
6
8
9
10
21.05%
15.35%
15.35%
14.04%
12.28%
10.53%
10.53%
10.09%
9.65%
8.33%
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Trend
0
7
1
-2
-1
4
-1
7
-3
-3
Employer
Medtronic
Chrysler
John Deere
Johnson & Johnson
Walt Disney Company
Volkswagen Group
Cliffs Natural Resources
Schlumberger
Stryker
Peace Corps
Rank
2014
Percent
2014
11
12
12
14
15
15
17
17
17
20
7.89%
7.46%
7.46%
7.02%
6.58%
6.58%
6.14%
6.14%
6.14%
5.26%
Trend
NEW
-1
0
-5
7
11
20
-1
7
12
2014 | US | Students | Engineering
44
Potential Applicant Ranking | Top 10
Michigan Technological University | Engineering
Employer
3M
DOW Chemical
Ford Motor Company
General Motors
Caterpillar Inc.
Chrysler
Lockheed Martin Corporation
Stryker
Cliffs Natural Resources
General Electric
Rank
2014
Percent
2014
1
2
3
3
5
5
7
7
9
9
7.59%
6.33%
4.30%
4.30%
3.04%
3.04%
2.78%
2.78%
2.53%
2.53%
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
• Have you applied or will you apply to these companies/organizations?
Trend
NEW
0
3
0
-1
-1
1
16
3
-2
2014 | US | Students | Engineering
45
Employer Reputation & Image | Associations with Ideal Employers
Michigan Technological University
All universities
• Which of the following attributes do you associate with each employer? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
• The attributes are sorted clockwise according to
attractiveness as rated by your students. 12:00 is the
most attractive attribute.
2014 | US | Students | Engineering
46
Job Characteristics | Associations with Ideal Employers
Michigan Technological University
All universities
• Which of the following attributes do you associate with each employer? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
• The attributes are sorted clockwise according to
attractiveness as rated by your students. 12:00 is the
most attractive attribute.
2014 | US | Students | Engineering
47
People & Culture | Associations with Ideal Employers
Michigan Technological University
All universities
• Which of the following attributes do you associate with each employer? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
• The attributes are sorted clockwise according to
attractiveness as rated by your students. 12:00 is the
most attractive attribute.
2014 | US | Students | Engineering
Remuneration & Advancement Opportunities |
Associations with Ideal Employers
48
Michigan Technological University
All universities
• Which of the following attributes do you associate with each employer? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
• The attributes are sorted clockwise according to
attractiveness as rated by your students. 12:00 is the
most attractive attribute.
2014 | US | Students | Engineering
49
Top of mind associations with Ideal Employers
Michigan Technological University
All universities
• Please write the first word that comes to mind when you think of these employers.
• These are answers written in by students who chose
each company as an Ideal Employer.
• Spelling mistakes might occur.
• The size of the words are adapted for each chart.
2014 | US | Students | Engineering
50
The Universum communication channels framework
PRINT
DIGITAL
• Advertisements in business magazines
• Advertisements in lifestyle magazines & other
periodicals
• Career guides/books
• Career magazines for students
• News print media advertisements
• Recruitment brochures
• University press & student organization
publications
• Career guidance websites
• Employer websites
• Job boards
• Live webinars with employers
• Mobile apps
• News websites advertisements
• Professional networks/communities
• Social networks/communities
• Targeted emails
IN-PERSON
OTHER CHANNELS
• Career fairs
• Employer presentations on campus
• Employer-sponsored events
• Informational interviews
• Lectures/case studies as part of curriculum
• Skills sessions organized by employers
• Student conferences
• Direct mailings
• Outdoor/billboard advertisements
• Radio advertisements
• TV advertisements
2014 | US | Students | Engineering
51
Students most used communication channels
Career fairs
49%
58%
56%
Employer websites
Employer presentations on campus
Recruitment brochures
24%
16%
22%
22%
Professional networks/communities
20%
22%
19%
16%
Job boards
University press & student organization
publications
16%
18%
Career guidance websites
15%
18%
14%
14%
Social networks/communities
13%
Career guides/books
13%
12%
Outdoor/billboard advertisements
13%
11%
Targeted emails
13%
9%
Lectures/case studies as part of curriculum
• Through which channels have you learned about these employers?
34%
22%
TV advertisements
Employer-sponsored events
60%
11%
7%
22%
Michigan Technological University
All universities
2014 | US | Students | Engineering
52
Table of contents
APPENDIX
EXECUTIVE SUMMARY
UNIVERSITY BRAND
PERCEPTION
CAREER PROFILE
EVALUATION
EMPLOYER EVALUATION
2014 | US | Students | Engineering
53
University Brand Perception
This chapter evaluates your university brand, as perceived by your current students and by students at other
universities in US, who would choose Michigan Technological University if they could begin their studies
again. The information and insights in the report will help you to:
Identify your competitive advantage over your student recruitment competitors, by:
•
Understanding your internal identity! Which attributes do your students associate you
with?
•
Understanding your external image! Which attributes do students at other universities
in US associate you with?
•
Understanding the fundamental reasons for choosing a university and what makes a
university attractive in the eyes of students.
Monitor the effectiveness of your communication and activities in building a strong
university brand.
Find out how likely your students are to recommend your university to friends and
family members.
2014 | US | Students | Engineering
54
Why did your students choose your University? (1/2)
64%
University rankings
50%
Parents
22%
18%
Information event at university (e.g. open campus day)
20%
23%
20%
17%
Students of the university
18%
Career & university fairs
11%
13%
11%
Alumni of the university
Printed promotional material, including catalogues and
brochures
13%
5%
Tuition fees
13%
42%
Information event at the school I was attending
11%
7%
University's website
11%
8%
• Which of the following influenced you the most to choose your university?
Michigan Technological University
All universities
• The chart shows the top 10 factors that influenced your
students when choosing Michigan Technological
University.
2014 | US | Students | Engineering
55
Why did your students choose your University? (2/2)
9%
Friends
14%
Teachers or career guidance counselors at the school I
was attending
9%
11%
University directories/guides
4%
4%
Offered the option of paid work placement
2%
4%
Advertising in print media
Media coverage, including articles in newspapers and
magazines
Online advertising
Online social networks/communities (e.g. Facebook)
Videos produced by the university
2%
3%
2%
1%
1%
Other
• Which of the following influenced you the most to choose your university?
16%
19%
Michigan Technological University
All universities
• The chart shows the top 10 factors that influenced your
students when choosing Michigan Technological
University.
2014 | US | Students | Engineering
How satisfied are your students with Michigan Technological
University?
56
36%
26%
24%
25%
21%
18%
16%
12%
7%
1%
1
Not at all
satisfied
1%
2
3%
2% 2%
3
4
5%
2%
5
Michigan Technological
University
6
7
All universities
8.3
7.9
is the average
score among your
students
is the average
score for all
universities
• How satisfied are you with your current educational institution?
8
9
10
Extremely
satisfied
2014 | US | Students | Engineering
If your students could begin their studies again, would they choose
Michigan Technological University?
Michigan Technological University
All universities
7%
9%
13%
35%
56%
80%
Yes, definitely
Maybe
No, not at all
Yes, definitely
• If you could begin your studies again at any educational institution, would you choose your current college or university?
Maybe
No, not at all
57
2014 | US | Students | Engineering
58
If students could begin their studies again, they would choose…
80%
Current college or university
56%
20%
Another University
44%
0%
Foreign University
1%
Michigan Technological University
All universities
• Which other college or university would you consider instead?
2014 | US | Students | Engineering
59
If students could begin their studies again | Preferred universities
Michigan Technological University
University
University of Michigan - Ann Arbor
Colorado School of Mines
Kettering University
Michigan State University
Texas A&M University
Texas Tech University
University of Wisconsin - Whitewater
Rank
Percent
1
2
2
2
2
2
2
22%
11%
11%
11%
11%
11%
11%
80%
of your students would
choose Michigan
Technological University
if they made the choice
again.
20%
would choose another
university. The most
preferred are presented in
the table.
• If you could begin your studies again at any college or university, which would you choose?
• The results are based on respondents who answered
”maybe” or ”No, not at all” in question ”If you could begin
your studies again at any educational institution, would
you choose your current college or university?”
2014 | US | Students | Engineering
60
If students could begin their studies again | Preferred universities
All universities
University
Massachusetts Institute of Technology
University of California - Berkeley
Stanford University
University of Texas - Austin
Georgia Institute of Technology
University of Illinois - Urbana-Champaign
Purdue University
Virginia Tech
University of Michigan - Ann Arbor
Texas A&M University
Rank
Percent
1
2
3
4
5
6
7
8
9
10
13%
6%
6%
3%
3%
3%
2%
2%
2%
2%
56%
of the students would
choose their current
university if they made
the choice again.
44%
would choose another
university. The most
preferred are presented
in the table.
• If you could begin your studies again at any college or university, which would you choose?
• The results are based on respondents who answered
”maybe” or ”No, not at all” in question ”If you could begin
your studies again at any educational institution, would
you choose your current college or university?”
2014 | US | Students | Engineering
61
Universities with the largest share of loyal students
Stanford University
100%
Michigan Technological University
80%
University of Wisconsin - Madison
79%
Kettering University
74%
Lafayette College
72%
Rose-Hulman Institute of Technology
University of Dayton
71%
67%
Georgia Institute of Technology
65%
Purdue University
65%
Worcester Polytechnic Institute
By loyal students we
mean students who
would definitely
choose their current
education institution,
if they could begin
their studies again.
63%
• If you could begin your studies again at any educational institution, would you choose your current college or university?
• The chart presents the universities with the highest share
of their students answering that they would choose them
again, if they were to begin their studies again.
• Only universities with at least 30 respondents are
presented in the table.
2014 | US | Students | Engineering
62
The Universum Drivers of University Attractiveness
UNIVERSITY/COLLEGE REPUTATION & IMAGE
Refers to the university as a whole.
• Tradition of academic excellence
• State-of-the-art facilities
• Successful alumni
• Internationally acclaimed
• Prestige
• Low costs (e.g. accommodation, tuition,
living expenses, etc.)
• Availability of financial aid and scholarships
• Highly-ranked within its field
• Recommended by friends/family
UNIVERSITY/COLLEGE CULTURE & STUDENT LIFE
Social environment on- and off-campus.
• International student body
• Creative and dynamic atmosphere
• Social and recreational activities
• Friendly and open environment
• Attractive geographic location
• Respect for diversity
• Support for gender equality
• Secure campus environment
• Heritage and tradition
EDUCATIONAL OFFERING
Various aspects of the education provided by the university.
• Quality and variety of courses
• Attractive/exciting programs and fields of study
• Challenging curriculum
• Unique or particular programs
• Exceptional professors/lecturers
• Practical aspects within the curriculum
• International focus
• Strong student support (e.g. Tutors, advisors, etc.)
• Study abroad program
EMPLOYABILITY & ADVANCEMENT OPPORTUNITIES
Long-term opportunities the university provides for students.
• Supports and develops entrepreneurship
• Good reference for future career and/or education
• Launching pad for international career
• High employment among graduates
• Opportunities to network with employers
• Strong ties with industry
• Teaches transferable and practical skills employers
are looking for
• Target school for employers in my field
• Focus on professional development
• This framework has been developed by Universum in
cooperation with universities.
2014 | US | Students | Engineering
63
Relative importance of each driver
Michigan Technological University
20%
30%
All universities
24%
32%
18%
29%
30%
18%
University/College Reputation & Image
Educational Offering
University/College Culture & Student Life
Employability & Advancement Opportunities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important
they are to you. The total must equal 100.
2014 | US | Students | Engineering
64
Most attractive attributes
Michigan Technological University
All universities
UNIVERSITY/COLLEGE REPUTATION & IMAGE
UNIVERSITY/COLLEGE REPUTATION & IMAGE
1. Highly-ranked within its field
2. Tradition of academic excellence
3. Successful alumni
1. Highly-ranked within its field
2. Tradition of academic excellence
3. Availability of financial aid and scholarships
EDUCATIONAL OFFERING
EDUCATIONAL OFFERING
1. Attractive/exciting programs and fields of study
2. Practical aspects within the curriculum
3. Exceptional professors/lecturers
1. Quality and variety of courses
2. Exceptional professors/lecturers
3. Attractive/exciting programs and fields of study
UNIVERSITY/COLLEGE CULTURE & STUDENT LIFE
UNIVERSITY/COLLEGE CULTURE & STUDENT LIFE
1. Friendly and open environment
2. Attractive geographic location
2. Social and recreational activities
1. Friendly and open environment
2. Creative and dynamic atmosphere
3. Social and recreational activities
EMPLOYABILITY & ADVANCEMENT OPPORTUNITIES
EMPLOYABILITY & ADVANCEMENT OPPORTUNITIES
1. High employment among graduates
2. Target school for employers in my field
3. Teaches transferable and practical skills employers are
looking for
1. High employment among graduates
2. Good reference for future career and/or education
3. Opportunities to network with employers
2014 | US | Students | Engineering
65
What students consider attractive vs. what they associate with you
Average association for your university
Important areas where
your university rates low consider whether to
adapt communication
Important areas where
your university rates
highly - continue
communicating
Average
attractiveness of
the attributes
within the driver
Attractiveness
of the
attributes
Less important areas
where your university
rates low - monitor / no
action
Less important areas
where your university
rates highly - keep as is
Attributes that your students
associate with your
university
2014 | US | Students | Engineering
University/College Reputation & Image |
Attractiveness vs. Associations
YOUR STUDENTS
• Which of the following attributes do you associate with each institution? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
66
2014 | US | Students | Engineering
67
Educational Offering | Attractiveness vs. Associations
YOUR STUDENTS
• Which of the following attributes do you associate with each institution? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
2014 | US | Students | Engineering
University/College Culture & Student Life |
Attractiveness vs. Associations
YOUR STUDENTS
• Which of the following attributes do you associate with each institution? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
68
2014 | US | Students | Engineering
Employability & Advancement Opportunities |
Attractiveness vs. Associations
YOUR STUDENTS
• Which of the following attributes do you associate with each institution? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
69
2014 | US | Students | Engineering
University/College Reputation & Image |
Attractiveness vs. Associations
ALL STUDENTS
• Which of the following attributes do you associate with each institution? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
70
2014 | US | Students | Engineering
71
Educational Offering | Attractiveness vs. Associations
ALL STUDENTS
• Which of the following attributes do you associate with each institution? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
2014 | US | Students | Engineering
University/College Culture & Student Life |
Attractiveness vs. Associations
ALL STUDENTS
• Which of the following attributes do you associate with each institution? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
72
2014 | US | Students | Engineering
Employability & Advancement Opportunities |
Attractiveness vs. Associations
ALL STUDENTS
• Which of the following attributes do you associate with each institution? Please select as many as applicable.
• Which of these attributes are most important to you? (Max. 3)
73
2014 | US | Students | Engineering
74
Top of mind associations with Michigan Technological University
YOUR STUDENTS
• What is the first word that comes to mind when you think of your current educational institution?
• These are answers written in by students.
• Spelling mistakes might occur.
2014 | US | Students | Engineering
Would your students recommend Michigan Technological
University to a friend or family member?
75
51%
39%
20%
17%
14%
12%
5%
1%
1
2%
2%
1%
3
2
7%
6%
11%
7%
3%
2%
4
5
6
7
Not at all
Michigan Technological
University
All universities
8.7
8.2
is the average
score among your
students
is the average
score for all
universities
• How likely is it that you would recommend your educational institution to friends or family?
8
9
10
Extremely
likely
2014 | US | Students | Engineering
Evaluation of career services offered by Michigan Technological
University
• Which of these career services have you used at your educational institution? Please select as many as applicable.
• Which of these are most important to you? Please select a maximum of three alternatives.
76
2014 | US | Students | Engineering
77
Rating of career services
26%
25%
25%
23%
19%
19%
17%
15%
7%
7%
5%
1%
1%
1
2%
1%
1%
2
3
3%
2%
1%
4
5
6
7
Poor
8
9
10
Excellent
Michigan Technological
University
All universities
8.2
7.7
is the average
score among your
students
is the average
score for all
universities
• How would you rate the career services offered at your educational institution?
2014 | US | Students | Engineering
78
Are students aware of all career services you provide?
Career advice by professors and lecturers
43%
40%
Career fairs at university
84%
Career guidance material (e.g. brochures, guidance website, newsletter)
Aware and using
Aware, but not using
• Are you aware of/do you use the following career related services offered by your university?
6%
8%
32%
39%
Online vacancy search/job board with external offers
Services offered by the university's central career service
39%
62%
Job application preparation/training
5%
1%
55%
53%
29%
4%2%
34%
52%
43%
Unaware, but would use
1%
16%
47%
Company workshops/presentations organized by the university
Services offered by the departmental/faculty career service
15%
9%
19%
50%
Unaware and wouldn’t use
3%
1%
6%1%
2014 | US | Students | Engineering
79
Table of contents
APPENDIX
EXECUTIVE SUMMARY
UNIVERSITY BRAND
PERCEPTION
CAREER PROFILE
EVALUATION
EMPLOYER EVALUATION
2014 | US | Students | Engineering
80
Educational institutions (1/8)
University
Total
University
Total
Purdue University
Georgia Institute of Technology
Texas A&M University
University of Illinois - Urbana-Champaign
Pennsylvania State University
University of Michigan - Ann Arbor
University of Florida
Missouri University of Science and Technology
Rochester Institute of Technology
Iowa State University
Michigan Technological University
University of Puerto Rico
University of Texas - Austin
New Jersey Institute of Technology
3.2%
3.1%
2.4%
1.9%
1.8%
1.8%
1.7%
1.5%
1.4%
1.4%
1.3%
1.3%
1.3%
1.3%
Arizona State University
California Polytechnic State University - San Luis Obispo
University of Wisconsin - Madison
Rensselaer Polytechnic Institute
Drexel University
Texas Tech University
Auburn University
University of California - Berkeley
University of Central Florida
University of Maryland - College Park
Clemson University
University of Houston
Ohio State University
Virginia Tech
1.2%
1.2%
1.2%
1.1%
1.1%
1.1%
1.1%
1.1%
1.1%
1.1%
1.1%
1.1%
1.1%
1.1%
• Which educational institution do you attend?
2014 | US | Students | Engineering
81
Educational institutions (2/8)
University
Total
University
Total
University of Akron
Rutgers University - New Brunswick
University of Cincinnati
Northeastern University
North Carolina State University - Raleigh
University of California - Los Angeles
Cornell University
Michigan State University
Worcester Polytechnic Institute
Oklahoma State University
Louisiana State University
Old Dominion University
University of Arizona
University of Pittsburgh
1.0%
1.0%
1.0%
0.9%
0.9%
0.9%
0.9%
0.9%
0.8%
0.8%
0.8%
0.8%
0.8%
0.7%
University of Colorado - Boulder
University of Oklahoma
University of Tennessee
Massachusetts Institute of Technology
University of Massachusetts-Lowell
Embry-Riddle Aeronautical University - Daytona Beach
Kettering University
University of California - Davis
Oregon State University
Rose-Hulman Institute of Technology
Northwestern University
University of Delaware
New Mexico State University
California State University - Long Beach
0.7%
0.7%
0.7%
0.7%
0.7%
0.7%
0.7%
0.7%
0.6%
0.6%
0.6%
0.6%
0.6%
0.6%
• Which educational institution do you attend?
2014 | US | Students | Engineering
82
Educational institutions (3/8)
University
Total
University
Total
New York University
Stanford University
University of Southern California
Kansas State University
University of Washington - Seattle
Carnegie Mellon University
University of Iowa
University of Texas - San Antonio
University of Dayton
University of Kansas
Syracuse University
Colorado State University
University of Rhode Island
University of Virginia
0.6%
0.6%
0.6%
0.6%
0.6%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
0.5%
Case Western Reserve University
Lehigh University
Boston University
Duke University
Utah State University
Washington State University
Columbia University
University of New Mexico
Johns Hopkins University
Washington University in St. Louis
North Dakota State University
University of Arkansas - Fayetteville
University of California - San Diego
University of Connecticut
0.5%
0.5%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
0.4%
• Which educational institution do you attend?
2014 | US | Students | Engineering
83
Educational institutions (4/8)
University
Total
University
Total
SUNY Binghamton
Florida Atlantic University
Florida State University
University of California - Riverside
University of North Florida
SUNY Stony Brook
George Mason University
Indiana State University
California State University - Northridge
Prairie View A&M University
San Diego State University
University of Alaska - Fairbanks
University of Louisville
University of Texas - El Paso
0.4%
0.4%
0.4%
0.4%
0.4%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
University of Vermont
University of Michigan - Dearborn
Villanova University
University of South Alabama
Princeton University
Morgan State University
Rice University
University of Maryland - Baltimore County
Bradley University
California Polytechnic State University - Pomona
California State University - Fresno
Florida International University
Mississippi State University
University of Minnesota - Twin Cities
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
• Which educational institution do you attend?
2014 | US | Students | Engineering
84
Educational institutions (5/8)
University
Total
University
Total
University of Nebraska - Lincoln
University of Pennsylvania
University of Texas - Dallas
University of Miami
University of Alabama
University of California - Santa Barbara
Santa Clara University
University of Mississippi
Alabama A&M University
Colorado School of Mines
New York Institute of Technology
Stevens Institute of Technology
University of Illinois - Chicago
University of Kentucky
0.3%
0.3%
0.3%
0.3%
0.3%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
University of Maine
University of Massachusetts - Amherst
University of South Florida
Wright State University
Brigham Young University
Lafayette College
Southern Methodist University
Baylor University
Arkansas State University
Ball State University
CUNY New York City College of Technology
Indiana University
Miami University of Ohio
Northern Illinois University
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
• Which educational institution do you attend?
2014 | US | Students | Engineering
85
Educational institutions (6/8)
University
Total
University
Total
Portland State University
University of Missouri - Columbia
University of North Texas
West Virginia University
Virginia Commonwealth University
Brown University
George Washington University
Indiana University of Pennsylvania
Tuskegee University
Olin College of Engineering
SUNY Buffalo
Dartmouth College
Harvard University
Howard University
0.2%
0.2%
0.2%
0.2%
0.2%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
Boise State University
California Institute of Technology
Central Connecticut State University
Eastern Michigan University
Florida A&M University
Georgia Southern University
Idaho State University
Keene State College
Kent State University
North Carolina A&T State University
Northern Arizona University
Temple University
Texas Pan American University
University of California - Irvine
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
• Which educational institution do you attend?
2014 | US | Students | Engineering
86
Educational institutions (7/8)
University
Total
University
Total
University of Hawaii
University of Idaho
University of Missouri-St. Louis
University of North Carolina - Charlotte
University of South Carolina - Columbia
University of Texas - Arlington
University of Toledo
University of Wisconsin - Milwaukee
University of Wyoming
Vanderbilt University
Wayne State University
Wichita State University
Youngstown State University
Southern Utah University
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
CUNY College of Staten Island
Yale University
Texas Southern University
Marshall University
University of Georgia
Loyola Marymount University
Appalachian State University
Bucknell University
California State University - Chico
California State University - Fullerton
Central Michigan University
Cleveland State University
Lamar University
Manhattan College
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
• Which educational institution do you attend?
2014 | US | Students | Engineering
87
Educational institutions (8/8)
University
Total
University
Total
Saginaw Valley State University
San Jose State University
Southern Illinois University
St. Mary's University
Tulane University
University of California - Santa Cruz
University of Colorado - Denver
University of Evansville
University of Massachusetts-Dartmouth
University of New Hampshire
University of Notre Dame
University of Rochester
University of San Diego
University of Tulsa
University of Utah
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
Wentworth Institute of Technology
Western Kentucky University
Western Michigan University
Robert Morris University
Eastern Illinois University
Trinity University
Hofstra University
Fairfield University
Hampton University
Smith College
Alcorn State University
Fordham University
Rutgers University - Newark
California State University - Dominguez Hills
Other
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
1.4%
• Which educational institution do you attend?
2014 | US | Students | Engineering
88
Areas of study
ENGINEERING (1/2)
Area of study
Mechanical Engineering
Chemical Engineering / Biomolecular Engineering
Electrical Engineering / Electronics Engineering
Bio. Eng. / Biosystems / Biotech. / Biomed.Eng.
Materials Engineering
Civil Engineering
Computer and Software Engineering
Environmental Engineering
Aerospace Engineering / Aeronautics / Astronautical Engineering
Engineering Technology
Engineering Management
• Please select your major(s)/main area(s) of study.
Michigan
Technological
University
30%
19%
14%
11%
9%
8%
7%
6%
2%
2%
1%
All universities
26%
13%
15%
11%
2%
10%
8%
4%
6%
2%
1%
2014 | US | Students | Engineering
89
Areas of study
ENGINEERING (2/2)
Area of study
Manufacturing Engineering
Petroleum Engineering
Applied Engineering / Physics Engineering
Computer and Information Sciences and Support Services
Construction
Nuclear Engineering
Undeclared
Architectural Engineering
General Engineering
Industrial Engineering / Design
Systems Analysis & Engineering
Other Engineering
• Please select your major(s)/main area(s) of study.
Michigan
Technological
University
1%
1%
0%
0%
0%
0%
0%
0%
0%
0%
0%
4%
All universities
1%
2%
1%
1%
2%
1%
1%
2%
1%
6%
1%
3%
2014 | US | Students | Engineering
90
The Universum Career Profiles (1/2)
The Universum Career Profiles are based on the Universum Drivers of Employer Attractiveness.
Different attribute selections produce different Career Profiles. To match a certain profile, a minimum
amount of points must be reached.
CAREERIST
• Prestige (3)
• Recruiting only the best talent (3)
• Clear path for advancement (3)
• Market success (1)
• Professional training and development (1)
•
•
•
•
Sponsorship of future education (2)
Rapid promotion (3)
Recognizing performance (meritocracy) (2)
Good reference for future career (3)
12 out of
21 points
ENTREPRENEUR
• Fast-growing/entrepreneurial (3)
• A creative and dynamic work
environment (3)
• Challenging work (1)
• Variety of assignments (1)
• Innovation (2)
• Attractive/exciting products and services (1)
6 out of
11 points
HARMONIZER
• Respect for its people (2)
• Enabling me to integrate personal
interests in my schedule (3)
• Team-oriented work (1)
•
•
•
•
7 out of
15 points
Secure employment (2)
Control over my number of working hours (3)
Flexible working conditions (3)
Overtime pay/compensation (1)
2014 | US | Students | Engineering
91
The Universum Career Profiles (2/2)
HUNTER
• Competitive base salary (3)
• High future earnings (3)
• Performance-related bonus (2)
• Competitive benefits (1)
• Client interaction (1)
• Financial strength (1)
6 out of
11 points
IDEALIST
• A friendly work environment (1)
• Ethical standards (3)
• Corporate Social Responsibility (3)
• Environmental sustainability (3)
• Support for gender equality (2)
• Acceptance towards minorities (2)
6 out of
14 points
INTERNATIONALIST
• Opportunities for international
travel/relocation (3)
• Interaction with international clients and
colleagues (3)
6 out of
6 points
• High level of responsibility (2)
• Inspiring management (2)
5 out of
10 points
LEADER
• Leadership opportunities (3)
• Leaders who will support my
development (3)
92
ARE YOU
INTERESTED
IN GETTING MORE
INSIGHTS ABOUT
STUDENTS,
OR
EMPLOYERS
?
Don’t hesitate to contact us with any
questions at ur@universumglobal.com
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