UNIVERSUM STUDENT SURVEY 2012
University Report • US Undergraduate Edition
Michigan Technological University
IT
WWW.UNIVERSUMGLOBAL.COM
ANNUAL RESEARCH
CONSULTING PROJECTS
UNIVERSUM IN THE WORLD
© Universum Communications
2
ABOUT US
Universum is an international organisation, with its headquarters
in Stockholm, Sweden and operates in the field
of employer branding and talent research. Our purpose is
to improve the communications between students, career services
and employers.
We believe that career choice is one of the most important
decisions in a student’s life. We therefore want to provide students
with information and support career services in
their role. We also believe that companies need to understand student expectations, to adjust their offering and
working environment to attract potential candidates and
meet their resourcing needs.
Our role is threefold: 1) we provide students with information on companies, 2) support
career services in their role and 3) help companies to develop their employer value.
3
1.
METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
METHODOLOGY & KEY FINDINGS
METHODOLOGY & TARGET GROUPS
FIELD PERIOD: November 2011 to March 2012
NO. OF EDUCATIONAL INSTITUTIONS INCLUDED:
320
Base of the
group
Number of
respondents
THE QUESTIONNAIRE
 Created with 24 years of experience,
extensive research within HR, focus groups and
communication with both our clients and students.
 Global perspective - local insight.
 Comprised of closed-ended questions with an
extensive list of alternatives and an ‘Other’ option.
Group 1
DATA COLLECTION
Group 2
Michigan Technological
University
Conducted via an on-line survey. The online link
was distributed primarily via university contacts (career
centers and the educational institutions).
Total
37
2,126
WEIGHTING:
In our data collection we set targets
by main
field of study and educational institution. In order
to provide our clients with reliable data in each market
and to get the questions distributions as close as
possible to the actual population distribution, we use
weighting based on population frequencies of the target
groups.
© Universum Communications
5
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
KEY FINDINGS • MICHIGAN TECHNOLOGICAL UNIVERSITY
0% women and 100% men
Average age:
Average perceived GPA:
Average expected annual salary:
3.3
57,448 USD
Top actual communication
channels:
• Employer websites
• Social networks/communities
• TV advertisements
20.2 years
Top career
goals:
• To be secure or stable in my job
• To have work/life balance
• To be a technical or functional expert
Most preferred industries:
• Software and computer services
• Consumer electronics
• Hardware equipment - IT
© Universum Communications
6
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
KEY FINDINGS • TOTAL
34% women and 66% men
Average age:
Average perceived GPA:
Average expected annual salary:
3.5
57,366 USD
Top actual communication
channels:
• Employer websites
• Social networks/communities
• TV advertisements
22.4 years
Top career
goals:
• To be secure or stable in my job
• To have work/life balance
• To be competitively or intellectually challenged
Most preferred industries:
• Software and computer services
• Hardware equipment - IT
• Consumer electronics
© Universum Communications
7
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
AGE & GENDER
AVERAGE AGE
GENDER
Michigan Technological University
Michigan Technological University
100%
20.2 years
Total
34%
66%
Total
22.4 years
Female
?
Male
SURVEY QUESTIONS
• What is your year of birth?
• What is your gender
© Universum Communications
8
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
ETHNICITY
100%
White/Caucasian
American Indian/Alaskan Native
59%
2%
Asian/Native Hawaiian or Pacific
Islander
Asian-Indian
17%
3%
Black/African American
11%
Latino/Hispanic
Middle Eastern
Other
I do not wish to say
?
10%
3%
1%
Michigan Technological University
3%
Total
SURVEY QUESTION
How would you classify your ethnic background?
© Universum Communications
9
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
AREA OF STUDY
IT (1/2)
Area of study
Computer Science
Computer Networking
Network Security
Information Technology
Software Engineering
Computer Programming
Information Systems
Information Systems Security
Computer Information Systems
Computer Information Technology
Information Assurance
Internet Technologies
Telecommunications/ Data Networking
?
Michigan
Technological
University
57%
32%
22%
16%
14%
11%
11%
11%
8%
8%
5%
5%
5%
Total
51%
7%
6%
13%
5%
11%
11%
6%
11%
9%
2%
2%
2%
SURVEY QUESTION
What is your major(s)/main area(s) of study?
© Universum Communications
10
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
AREA OF STUDY
IT (2/2)
Area of study
Computer Engineering
Game Design
Graphics & Multimedia
Technology Management
Computer Forensics
Engineering Technology
Geographic Information Systems
Management Information System (MIS)
Managing Innovation
Undeclared
Web Development and Design
Web Management
Other IT
?
Michigan
Technological
University
3%
3%
3%
3%
0%
0%
0%
0%
0%
0%
0%
0%
0%
Total
2%
6%
6%
3%
3%
0%
1%
9%
0%
1%
9%
3%
3%
SURVEY QUESTION
What is your major(s)/main area(s) of study?
© Universum Communications
11
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
TOP EDUCATIONAL INSTITUTIONS
TOTAL
University
Total
University
Total
Pennsylvania State University
Rochester Institute of Technology
Purdue University
Arizona State University
DePaul University
Brigham Young University
New Jersey Institute of Technology
CUNY Brooklyn College
Georgia Institute of Technology
University of Maryland - Baltimore
Indiana University
Rutgers University - New Brunswick
University of San Francisco
Massachusetts Institute of Technology
CUNY NYC College of Technology
4.63%
4.49%
2.41%
2.35%
2.17%
1.58%
1.47%
1.24%
1.21%
1.21%
1.19%
1.11%
1.11%
1.01%
1.01%
Carnegie Mellon University
James Madison University
University of Illinois at Urbana - Champaign
University of Washington - Seattle
Ball State University
University of Houston
University of Cincinnati
Rensselaer Polytechnic Institute
Clemson University
University of Kentucky
University of Puerto Rico
Northeastern University
Towson University
Embry Riddle Aeronautical University
Florida State University
0.98%
0.98%
0.97%
0.96%
0.91%
0.87%
0.87%
0.86%
0.80%
0.80%
0.79%
0.74%
0.73%
0.71%
0.71%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
12
1. METHODOLOGY & KEY FINDINGS
2.
UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
UNIVERSITY EXPERIENCE
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
CAREER SERVICES VISITS - MICHIGAN TECHNOLOGICAL
UNIVERSITY
14%
Once
23%
23%
2-5 times
46%
34%
6 or more times
11%
29%
None
20%
Virtually
Physically
?
SURVEY QUESTION
How often have you used your campus career services or
attended event/work-shops hosed by them this year?
© Universum Communications
14
UNIVERSITY EXPERIENCE
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
CAREER ADVISING
EMPLOYMENT ADVISNING
3%
Not at all satisfied 1
Not at all satisfied 1
5%
3%
3%
6%
2
2
7%
7%
11%
6%
3
3
23%
20%
29%
31%
4
4
28%
30%
34%
46%
Very satisfied 5
Very satisfied 5
21%
20%
Total
Not applicable
28%
Michigan
Technological
University
11%
?
Total
Not applicable
17%
Michigan
Technological
University
11%
SURVEY QUESTION
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
© Universum Communications
15
UNIVERSITY EXPERIENCE
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
CAREER/JOB FAIRS
INTERNSHIP POSTINGS
3%
Not at all satisfied 1
Not at all satisfied 1
3%
3%
11%
6%
2
2
11%
7%
14%
6%
3
3
19%
18%
23%
17%
4
4
28%
29%
43%
71%
Very satisfied 5
Very satisfied 5
31%
6%
Total
Not applicable
36%
Michigan
Technological
University
?
Total
Not applicable
7%
Michigan
Technological
University
8%
SURVEY QUESTION
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
© Universum Communications
16
UNIVERSITY EXPERIENCE
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
JOB POSTINGS
RESOURCE MATERIALS (PRINT, VIDEO, OR ONLINE)
3%
Not at all satisfied 1
Not at all satisfied 1
4%
2%
6%
20%
2
2
9%
9%
15%
17%
3
3
22%
28%
35%
34%
4
4
30%
29%
41%
20%
Very satisfied 5
Very satisfied 5
26%
3%
Not applicable
9%
?
20%
Michigan Technological
University
Michigan Technological
University
6%
Not applicable
Total
11%
Total
SURVEY QUESTION
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
© Universum Communications
17
UNIVERSITY EXPERIENCE
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
CAREER SERVICES WEBSITE
WORKSHOPS (RESUME WRITING, INTERVIEWING, ETC.)
3%
Not at all satisfied 1
Not at all satisfied 1
2%
3%
6%
9%
2
2
7%
8%
9%
31%
3
3
22%
25%
37%
31%
4
4
30%
31%
34%
26%
Very satisfied 5
Very satisfied 5
23%
Total
Not applicable
24%
Michigan
Technological
University
Michigan Technological
University
15%
Total
Not applicable
8%
?
14%
SURVEY QUESTION
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
© Universum Communications
18
UNIVERSITY EXPERIENCE
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
EMPLOYER INFORMATION SESSIONS
6%
Not at all satisfied 1
5%
2
9%
11%
3
21%
37%
4
26%
40%
Very satisfied 5
24%
6%
Michigan
Technological
University
Total
Not applicable
14%
?
SURVEY QUESTION
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
© Universum Communications
19
UNIVERSITY EXPERIENCE
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
OVERALL SATISFACTION
Poor
3%
9%
Fair
15%
20%
Good
34%
46%
Very good
32%
26%
Excellent
Michigan Technological University
15%
Total
?
SURVEY QUESTION
How would you rate the career services offered at your school?
© Universum Communications
20
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3.
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
MOST PREFERRED INDUSTRIES
83%
Software and computer services
66%
34%
Consumer electronics
18%
34%
Hardware equipment - IT
24%
23%
Aerospace and defense
14%
9%
Telecommunication Services
Automotive
8%
6%
3%
6%
Educational and research institutions
8%
6%
Public sector and Governmental Agencies
Strategy Consulting
Utilities
?
9%
6%
4%
6%
Michigan Technological University
0%
Total
SURVEY QUESTION
In which industry would you ideally want to work when choosing
your first employment after graduation? Please select a maximum
of three alternatives
© Universum Communications
22
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
PREFERRED SIZE OF EMPLOYER
Micro employer (Less than 10
employees)
1%
Small employer (10-100
employees)
17%
16%
40%
Medium-sized employer (100-500
employees)
Big employer (500-1000
employees)
Macro employer (More than 1000
employees)
?
38%
20%
24%
23%
21%
Michigan Technological University
Total
SURVEY QUESTION
What size of employer would you prefer working for when
choosing your first employment? Please select only one
alternative
© Universum Communications
23
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
CAREER GOALS
MICHIGAN TECHNOLOGICAL UNIVERSITY VS. TOTAL
69%
To be secure or stable in my job
57%
60%
To have work/life balance
56%
57%
To be a technical or functional expert
34%
37%
To be competitively or intellectually challenged
40%
23%
To be dedicated to a cause or to feel that I am
serving a greater good
29%
17%
To be autonomous or independent
10%
14%
To be a leader or manager of people
23%
14%
To be entrepreneurial or creative/innovative
31%
To have an international career
6%
Michigan Technological University
11%
?
Total
SURVEY QUESTION
Below is a list of nine possible career goals. Which are most
important to you? Please select a maximum of three alternatives
© Universum Communications
24
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
CAREER GOALS • 2012 VS. 2011
TOTAL
57%
To be secure or stable in my job
57%
56%
To have work/life balance
61%
40%
To be competitively or intellectually challenged
31%
34%
To be a technical or functional expert
35%
31%
To be entrepreneurial or creative/innovative
29%
29%
To be dedicated to a cause or to feel that I am serving a
greater good
24%
23%
To be a leader or manager of people
23%
To have an international career
11%
10%
To be autonomous or independent
10%
11%
?
Total 2012
Total 2011
SURVEY QUESTION
Below is a list of nine possible career goals. Which are most
important to you? Please select a maximum of three alternatives
© Universum Communications
25
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
EXPECTED ANNUAL SALARY
Michigan Technological University
57,448 USD
Total
57,366 USD
?
SURVEY QUESTION
What is your expected salary before taxes (excluding commission
and bonus) at your first employment after graduation?
© Universum Communications
26
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
ACTUAL COMMUNICATION CHANNELS • TOP 10
56%
Employer websites
51%
31%
Social networks/communities
35%
28%
TV advertisements
32%
25%
Professional networks/communities
24%
21%
News websites advertisements
Targeted messages/notifications
23%
21%
11%
18%
Career fairs
32%
17%
Job boards
Recruitment brochures
Employer presentations on campus
?
20%
15%
15%
13%
Michigan Technological University
15%
Total
SURVEY QUESTION
Through which channels have you learnt about these employers?
Please select as many alternatives as applicable
© Universum Communications
27
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4.
EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
EMPLOYER RANKINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
CONSIDERED EMPLOYER RANKING
MICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 30
Employer
Rank
Percent
Employer
Rank
Percent
Google
Microsoft
1
2
83.33%
61.11%
Verizon
Best Buy
15
17
38.89%
36.11%
Apple
Central Intelligence Agency
3
4
58.33%
55.56%
Ford Motor Company
HP
17
17
36.11%
36.11%
Cisco Systems
Dell
4
4
55.56%
55.56%
3M
eBay
20
20
33.33%
33.33%
Intel
IBM
4
8
55.56%
47.22%
Texas Instruments
General Motors
20
23
33.33%
30.56%
Sony
Amazon
8
10
47.22%
44.44%
Motorola
National Security Agency (NSA)
23
25
30.56%
27.78%
Electronic Arts
Facebook
10
10
44.44%
44.44%
The Coca-Cola Co.
U.S. Air Force
25
25
27.78%
27.78%
FBI
NASA
10
10
44.44%
44.44%
VMWare
Autodesk
25
29
27.78%
25.00%
AT&T
15
38.89%
Lockheed Martin Corporation
29
25.00%
?
SURVEY QUESTION
Below is a list of employers. Which of these employers would you
consider working for?
© Universum Communications
29
EMPLOYER RANKINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
IDEAL EMPLOYER RANKING
MICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 20
Employer
Rank
Percent
Employer
Rank
Percent
Google
Microsoft
1
2
55.56%
41.67%
Amazon
Cisco Systems
11
11
11.11%
11.11%
Apple
Central Intelligence Agency
3
4
27.78%
25.00%
D.O.D.
FBI
11
11
11.11%
11.11%
Sony
National Security Agency (NSA)
5
6
22.22%
19.44%
3M
Target
15
15
8.33%
8.33%
Electronic Arts
Intel
7
7
16.67%
16.67%
Texas Instruments
Best Buy
15
18
8.33%
5.56%
Facebook
IBM
9
9
13.89%
13.89%
Centers for Disease Control
Dell
18
18
5.56%
5.56%
?
SURVEY QUESTION
Please select five employers from the list below for which you
would most like to work - your five Ideal Employers
© Universum Communications
30
EMPLOYER RANKINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
POTENTIAL APPLICANTS’ RANKING
MICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 10
Employer
Rank
Percent
Employer
Google
Microsoft
1
2
15.38%
10.77%
Electronic Arts
National Security Agency (NSA)
3
4
Apple
5
?
Rank
Percent
Intel
Sony
5
5
4.62%
4.62%
7.69%
6.15%
3M
Central Intelligence Agency
8
8
3.08%
3.08%
4.62%
D.O.D.
8
3.08%
SURVEY QUESTIONS
• Please select five employers from the list below for which you
would most like to work - your five Ideal Employers.
• Have you or will you apply to these employers?
© Universum Communications
31
EMPLOYER RANKINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
IDEAL EMPLOYER RANKING
TOTAL • TOP 20
Employer
Rank
2012
Percent
2012
Trend
Google
Microsoft
1
2
49.25%
35.74%
0
0
Apple
Facebook
3
4
29.76%
15.67%
IBM
Amazon
5
6
Intel
Electronic Arts
Walt Disney Company
Sony
?
Rank
2012
Percent
2012
FBI
National Security Agency (NSA)
11
12
9.55%
9.07%
2
2
0
0
NASA
Cisco Systems
13
14
8.98%
8.56%
-3
-5
15.60%
14.31%
0
2
Central Intelligence Agency
Lockheed Martin Corporation
15
16
8.38%
6.03%
0
3
7
8
13.78%
11.60%
4
-2
HP
Dell
17
18
5.71%
5.15%
1
-1
9
10
10.04%
9.98%
-2
2
Oracle
D.O.D.
19
20
5.12%
4.85%
1
-4
Employer
Trend
SURVEY QUESTION
Please select five employers from the list below for which you
would most like to work - your five Ideal Employers
© Universum Communications
32
EMPLOYER RANKINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
TOP FINDINGS • EMPLOYER RANKINGS
TOTAL
5
IDEAL EMPLOYER RANKING
1. Google
2. Microsoft
3. Apple
4. Facebook
5. IBM
5
CONSIDERED
EMPLOYER RANKING
1. Google
2. Microsoft
3. Apple
4. IBM
5. Facebook
1
2
3
4
1
2
3
4
5
HIGH ACHIEVERS’ RANKING
1. Google
2. Microsoft
3. Apple
4. Facebook
5. Amazon
5
POTENTIAL
APPLICANTS’ RANKING
1. Google
2. Microsoft
3. Apple
4. IBM
5. Facebook
1
2
3
4
1
2
3
4
© Universum Communications
33
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5.
STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
STUDENTS’ EMPLOYER PREFERENCES
THE DRIVERS OF EMPLOYER ATTRACTIVENESS
EMPLOYER REPUTATION & IMAGE
JOB CHARACTERISTICS
The attributes of the employer as an organization
The contents and demands of the job, including the learning
opportunities provided by the job
• Attractive/exciting products and services
• Corporate Social Responsibility
• Environmental sustainability
• Ethical standards
• Fast-growing/entrepreneurial
• Financial strength
• Innovation
• Inspiring management
• Market success
• Prestige
• Challenging work
• Client interaction
• Control over my number of working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel/relocation
• Professional training and development
• Secure employment
• Team oriented work
• Variety of assignments
PEOPLE & CULTURE
REMUNERATION & ADVANCEMENT OPPORTUNITIES
The social environment and attributes of the work place
The monetary compensation and other benefits, now and in
the future
• A creative and dynamic work environment
• A friendly work environment
• Acceptance towards minorities
• Enabling me to integrate personal interests in my schedule
• Interaction with international clients and colleagues
• Leaders who will support my development
• Recognizing performance (meritocracy)
• Recruiting only the best talent
• Respect for its people
• Support for gender equality
• Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good reference for future career
• High future earnings
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Rapid promotion
• Sponsorship of future education
!
© Universum Communications
The framework is developed together with professor Paula
Caligiuri, Director of the Center for HR Strategy at Rutgers
University. Based on specific research within HR, as well
as focus groups and general communication with both our
clients and students.
35
STUDENTS’ EMPLOYER PREFERENCES
5
THE DRIVERS OF EMPLOYER ATTRACTIVENESS
EMPLOYER
REPUTATION
& IMAGE
JOB
CHARACTERISTICS
PEOPLE
& CULTURE
REMUNERATION &
ADVANCEMENT
OPPORTUNITIES
© Universum Communications
36
STUDENTS’ EMPLOYER PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
5
RELATIVE IMPORTANCE OF EACH DRIVER
Michigan Technological University
Total
20%
25%
26%
28%
26%
26%
?
22%
26%
EMPLOYER REPUTATION & IMAGE
PEOPLE & CULTURE
JOB CHARACTERISTICS
REMUNERATION & ADVANCEMENT OPPORTUNITIES
SURVEY QUESTION
How would you rate the relative importance of these aspects
when choosing your Ideal Employer?
Please divide 100 points between the alternatives in accordance
with importance
© Universum Communications
37
STUDENTS’ EMPLOYER PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
5
EMPLOYER REPUTATION & IMAGE
65%
Innovation
35%
Inspiring management
25%
32%
Prestige
29%
29%
Attractive/exciting products and services
42%
29%
Financial strength
Corporate Social Responsibility
30%
26%
16%
26%
Fast-growing/entrepreneurial
20%
23%
Market success
Environmental sustainability
Ethical standards
?
EMPLOYER
REPUTATION
& IMAGE
54%
25%
13%
14%
13%
Michigan Technological University
32%
Total
SURVEY QUESTION
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
© Universum Communications
38
STUDENTS’ EMPLOYER PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
JOB CHARACTERISTICS
71%
Secure employment
45%
Challenging work
34%
45%
Flexible working conditions
37%
39%
Professional training and development
43%
32%
Variety of assignments
31%
23%
High level of responsibility
22%
16%
Team oriented work
24%
10%
Opportunities for international travel/relocation
Control over my number of working hours
Client interaction
?
JOB
CHARACTERISTICS
52%
20%
6%
16%
3%
Michigan Technological University
9%
Total
SURVEY QUESTION
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
© Universum Communications
39
STUDENTS’ EMPLOYER PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
5
PEOPLE & CULTURE
65%
Respect for its people
50%
A friendly work environment
48%
38%
A creative and dynamic work environment
51%
35%
Leaders who will support my development
37%
29%
Enabling me to integrate personal interests in
my schedule
25%
26%
Recognizing performance (meritocracy)
33%
26%
Recruiting only the best talent
21%
9%
Interaction with international clients and
colleagues
Acceptance towards minorities
Support for gender equality
?
PEOPLE
& CULTURE
43%
11%
6%
10%
3%
Michigan Technological University
9%
Total
SURVEY QUESTION
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
© Universum Communications
40
STUDENTS’ EMPLOYER PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
REMUNERATION & ADVANCEMENT OPPORTUNITIES
56%
High future earnings
50%
Competitive base salary
39%
41%
Leadership opportunities
29%
34%
Clear path for advancement
37%
34%
Competitive benefits
32%
25%
Performance-related bonus
19%
19%
Good reference for future career
37%
19%
Sponsorship of future education
28%
13%
Overtime pay/compensation
Rapid promotion
?
REMUNERATION &
ADVANCEMENT
OPPORTUNITIES
39%
13%
3%
Michigan Technological University
12%
Total
SURVEY QUESTION
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
© Universum Communications
41
STUDENTS’ EMPLOYER PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
TOP FINDINGS
OVERALL MOST ATTRACTIVE ATTRIBUTES • TOP 5
MICHIGAN TECHNOLOGICAL
UNIVERSITY
1. Secure employment (Job Characteristics)
TOTAL
1. A creative and dynamic work environment
(People & Culture)
2. Respect for its people (People & Culture)
2. Secure employment (Job Characteristics)
3. High future earnings (Remuneration &
Advancement Opportunities)
4. Competitive base salary (Remuneration &
Advancement Opportunities)
3. A friendly work environment (People &
Culture)
4. Professional training and development (Job
Characteristics)
5. Innovation (Employer Reputation & Image)
5. Innovation (Employer Reputation & Image)
!
© Universum Communications
PLEASE NOTE: These tables show the attractiveness of
each of the 40 attributes in relation to how important the
students think its driver is. This analysis gives a
summarized 360 degree view of what influences employer
attractiveness.
42
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
6.
APPENDIX
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (1/6)
University
Total
University
Total
Pennsylvania State University
Rochester Institute of Technology
Purdue University
Arizona State University
DePaul University
Brigham Young University
New Jersey Institute of Technology
CUNY Brooklyn College
Georgia Institute of Technology
University of Maryland - Baltimore
Indiana University
Rutgers University - New Brunswick
University of San Francisco
Massachusetts Institute of Technology
CUNY NYC College of Technology
Carnegie Mellon University
James Madison University
University of Illinois at Urbana - Champaign
4.63%
4.49%
2.41%
2.35%
2.17%
1.58%
1.47%
1.24%
1.21%
1.21%
1.19%
1.11%
1.11%
1.01%
1.01%
0.98%
0.98%
0.97%
University of Washington - Seattle
Ball State University
University of Houston
University of Cincinnati
Rensselaer Polytechnic Institute
Clemson University
University of Kentucky
University of Puerto Rico
Northeastern University
Towson University
Embry Riddle Aeronautical University
Florida State University
Georgia State University
University of Central Florida
New Mexico State University
Kansas State University
Michigan Technological University
0.96%
0.91%
0.87%
0.87%
0.86%
0.80%
0.80%
0.79%
0.74%
0.73%
0.71%
0.71%
0.71%
0.70%
0.70%
0.69%
0.67%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
44
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (2/6)
University
Total
University
Total
Virginia Tech
Cornell University
University of Akron
SUNY Albany
University of Michigan - Ann Arbor
East Carolina University
California Polytechnic State University - San Luis Obispo
California State University - Northridge
Kennesaw State University
North Carolina State University - Raleigh
Pace University - New York City
SUNY Buffalo
Texas A&M University
SUNY Stony Brook
University of Arizona
University of Colorado - Boulder
SUNY Binghamton
George Mason University
0.64%
0.64%
0.62%
0.62%
0.62%
0.62%
0.60%
0.60%
0.60%
0.60%
0.60%
0.60%
0.60%
0.59%
0.58%
0.57%
0.57%
0.56%
Central Michigan University
University of Texas at San Antonio
Missouri University of Science & Technology
Michigan State University
University of Wisconsin - Madison
CUNY Baruch College
Louisiana State University
University of Michigan - Dearborn
Florida A&M University
Kent State University
University of Georgia
New York University
University of North Carolina - Charlotte
University of Maryland - CollegePark
University of California - Berkeley
University of Illinois - Chicago
Temple University
0.55%
0.55%
0.53%
0.52%
0.51%
0.51%
0.51%
0.51%
0.49%
0.48%
0.48%
0.47%
0.47%
0.47%
0.46%
0.46%
0.43%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
45
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (3/6)
University
Total
University
Total
Alabama A&M University
Baylor University
California State University - Long Beach
Florida Atlantic University
Florida International University
University of California - Los Angeles
University of Florida
University of North Texas
University of Texas - Austin
University of Toledo
West Virginia University
University of Massachusetts - Amherst
University of North Florida
Texas Tech University
Stanford University
University of Delaware
University of Alabama
Duke University
0.40%
0.40%
0.40%
0.40%
0.40%
0.40%
0.40%
0.40%
0.40%
0.40%
0.40%
0.40%
0.39%
0.38%
0.38%
0.37%
0.35%
0.35%
University of Kansas
University of Texas - Arlington
University of New Mexico
Missouri State University
University of Washington - Bothell
Utah State University
University of Iowa
University of California - Santa Barbara
Lehigh University
Polytechnic Institute of New York University
University of Tennessee
Old Dominion University
University of Nevada - Las Vegas
University of North Carolina - Chapel Hill
Eastern Michigan University
Mississippi State University
Columbus State University
0.34%
0.34%
0.34%
0.32%
0.32%
0.32%
0.32%
0.31%
0.31%
0.29%
0.29%
0.29%
0.29%
0.29%
0.28%
0.28%
0.28%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
46
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (4/6)
University
Total
University
Total
Boston University
Indiana State University
Indiana University of Pennsylvania
University of Nebraska - Lincoln
Saginaw Valley State University
Johns Hopkins University
Fort Hays State University
Appalachian State University
Western Washington University
Washington University in St. Louis
George Washington University
Arkansas State University
Boston College
California Polytechnic State University - Pomona
Case Western Reserve University
CUNY Queens College
Drexel University
Idaho State University
0.27%
0.27%
0.25%
0.25%
0.25%
0.24%
0.24%
0.23%
0.21%
0.21%
0.20%
0.20%
0.20%
0.20%
0.20%
0.20%
0.20%
0.20%
Iowa State University
Montana State University - Bozeman
Portland State University
San Diego State University
Texas Pan American University
University of California - Davis
University of California - Riverside
University of California - Santa Cruz
University of Colorado - Denver
University of Connecticut
University of South Carolina - Columbia
University of South Florida
University of Southern California
University of Southern Indiana
University of Utah
University of Virginia
Virginia Commonwealth University
0.20%
0.20%
0.20%
0.20%
0.20%
0.20%
0.20%
0.20%
0.20%
0.20%
0.20%
0.20%
0.20%
0.20%
0.20%
0.20%
0.20%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
47
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (5/6)
University
Total
University
Total
Wright State University
Brown University
Bradley University
Youngstown State University
Syracuse University
Marquette University
Oklahoma State University
Morgan State University
Keene State College
University of Oregon
University of Miami
St. Louis University
University of Texas - Tyler
Colorado State University
Northern Arizona University
University of Alaska - Fairbanks
California Institute of Technology
Marshall University
0.20%
0.20%
0.19%
0.19%
0.19%
0.17%
0.17%
0.17%
0.17%
0.17%
0.16%
0.16%
0.16%
0.16%
0.15%
0.14%
0.14%
0.14%
Howard University
Harvard University
University of West Georgia
University of Mary Washington
University of Rochester
Auburn University
Ohio State University
Robert Morris University
Wake Forest University
University of Pennsylvania
Bryant University
Rhode Island College
Southern Utah University
University of Vermont
Brandeis University
Princeton University
Loyola University - Chicago
0.14%
0.14%
0.14%
0.13%
0.13%
0.13%
0.13%
0.13%
0.13%
0.12%
0.11%
0.11%
0.11%
0.11%
0.10%
0.10%
0.10%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
48
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
IT
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (6/6)
University
Total
University
Total
College of New Jersey
University of Oklahoma
Ramapo College
Rutgers University - Camden
Prairie View A&M University
Villanova University
University of Dayton
University of Arkansas - Pine Bluff
College of Charleston
Southeastern Louisiana University
Xavier University
Columbia University
Yale University
Seton Hall University
DePauw University
Pace University - Westchester
University of Chicago
Lafayette College
Huston-Tillotson University
Southern Methodist University
0.10%
0.10%
0.10%
0.10%
0.10%
0.10%
0.10%
0.10%
0.10%
0.09%
0.09%
0.09%
0.08%
0.08%
0.08%
0.08%
0.08%
0.07%
0.07%
0.07%
Butler University
University of Richmond
Creighton University
Pratt Institute
Truman State University
University of Wyoming
Santa Clara University
Bucknell University
Wayne State University
Clark Atlanta University
Spelman College
Loyola Marymount University
Texas Southern University
University of South Alabama
American University
Rice University
University of Louisville
Trinity University
Barnard College
Other
0.07%
0.06%
0.06%
0.06%
0.06%
0.06%
0.06%
0.06%
0.06%
0.05%
0.05%
0.04%
0.04%
0.04%
0.03%
0.03%
0.03%
0.03%
0.00%
8.92%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
49