UNIVERSUM STUDENT SURVEY 2012
University Report • US Undergraduate Edition
Michigan Technological University
Humanities/Liberal Arts/Education
WWW.UNIVERSUMGLOBAL.COM
ANNUAL RESEARCH
CONSULTING PROJECTS
UNIVERSUM IN THE WORLD
© Universum Communications
2
ABOUT US
Universum is an international organisation, with its headquarters
in Stockholm, Sweden and operates in the field
of employer branding and talent research. Our purpose is
to improve the communications between students, career services
and employers.
We believe that career choice is one of the most important
decisions in a student’s life. We therefore want to provide students
with information and support career services in
their role. We also believe that companies need to understand student expectations, to adjust their offering and
working environment to attract potential candidates and
meet their resourcing needs.
Our role is threefold: 1) we provide students with information on companies, 2) support
career services in their role and 3) help companies to develop their employer value.
3
1.
METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
METHODOLOGY & KEY FINDINGS
METHODOLOGY & TARGET GROUPS
FIELD PERIOD: November 2011 to March 2012
NO. OF EDUCATIONAL INSTITUTIONS INCLUDED:
320
Base of the
group
Number of
respondents
THE QUESTIONNAIRE
 Created with 24 years of experience,
extensive research within HR, focus groups and
communication with both our clients and students.
 Global perspective - local insight.
 Comprised of closed-ended questions with an
extensive list of alternatives and an ‘Other’ option.
Group 1
DATA COLLECTION
Group 2
Michigan Technological
University
Conducted via an on-line survey. The online link
was distributed primarily via university contacts (career
centers and the educational institutions).
Total
35
16,872
WEIGHTING:
In our data collection we set targets
by main
field of study and educational institution. In order
to provide our clients with reliable data in each market
and to get the questions distributions as close as
possible to the actual population distribution, we use
weighting based on population frequencies of the target
groups.
© Universum Communications
5
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
KEY FINDINGS • MICHIGAN TECHNOLOGICAL UNIVERSITY
66% women and 34% men
Average age:
Average perceived GPA:
Average expected annual salary:
3.1
43,622 USD
Top actual communication
channels:
• Employer websites
• Social networks/communities
• News websites advertisements
21.4 years
Top career
goals:
• To be dedicated to a cause or to feel that I am serving
a greater good
• To be secure or stable in my job
• To have work/life balance
Most preferred industries:
• Media and advertisement
• Educational and research institutions
• Travel and leisure
© Universum Communications
6
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
KEY FINDINGS • TOTAL
81% women and 19% men
Average age:
Average perceived GPA:
Average expected annual salary:
3.6
43,172 USD
Top actual communication
channels:
• Employer websites
• Social networks/communities
• TV advertisements
21.1 years
Top career
goals:
• To have work/life balance
• To be dedicated to a cause or to feel that I am serving
a greater good
• To be secure or stable in my job
Most preferred industries:
• Educational and research institutions
• Public sector and Governmental Agencies
• Media and advertisement
© Universum Communications
7
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
AGE & GENDER
AVERAGE AGE
GENDER
Michigan Technological University
Michigan Technological University
66%
34%
21.4 years
Total
81%
19%
Total
21.1 years
Female
?
Male
SURVEY QUESTIONS
• What is your year of birth?
• What is your gender
© Universum Communications
8
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
ETHNICITY
White/Caucasian
69%
Latino/Hispanic
12%
Black/African American
10%
Asian/Native Hawaiian or Pacific Islander
American Indian/Alaskan Native
3%
Middle Eastern
2%
Asian-Indian
1%
Other
1%
I do not wish to say
?
9%
4%
Total
SURVEY QUESTION
How would you classify your ethnic background?
© Universum Communications
9
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
AREA OF STUDY
HUMANITIES/LIBERAL ARTS/EDUCATION (1/3)
Area of study
Science, Technology and Society Program
English
Mass Communication
Anthropology
Education
Social Sciences
History
Cultural Studies
Humanities Program
International Studies
Music
Creative Writing
Criminal Justice
Ethnic and Regional Studies
Foreign Language
?
Michigan
Technological
University
29%
20%
20%
11%
11%
11%
9%
6%
6%
6%
6%
3%
3%
3%
3%
Total
1%
9%
8%
5%
13%
2%
7%
1%
1%
5%
4%
3%
5%
1%
10%
SURVEY QUESTION
What is your major(s)/main area(s) of study?
© Universum Communications
10
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
AREA OF STUDY
HUMANITIES/LIBERAL ARTS/EDUCATION (2/3)
Area of study
Gender Studies
Government
Graphic & Interactive Design
Law and Legal Studies
Linguistics
Philosophy
Political Science
Pre-Law
Psychology
Religious Studies
American Studies
Architecture
Art and Art History
Child/Family Development
Classical Studies
?
Michigan
Technological
University
3%
3%
3%
3%
3%
3%
3%
3%
3%
3%
0%
0%
0%
0%
0%
Total
1%
1%
2%
2%
2%
3%
11%
5%
18%
1%
1%
2%
5%
3%
1%
SURVEY QUESTION
What is your major(s)/main area(s) of study?
© Universum Communications
11
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
AREA OF STUDY
HUMANITIES/LIBERAL ARTS/EDUCATION (3/3)
Area of study
Comparative Literature Program
Counseling
European Studies
Geography and the Environment
Interior Design
International Relations
Peace Studies
Photography
Planning
Social Work
Sociology
Special Education
Speech Therapy
Theatre and Dance
Undeclared
Women's Studies
Other Humanities
?
Michigan
Technological
University
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
14%
Total
0%
1%
0%
1%
1%
4%
0%
1%
1%
3%
5%
2%
2%
3%
1%
1%
7%
SURVEY QUESTION
What is your major(s)/main area(s) of study?
© Universum Communications
12
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
TOP EDUCATIONAL INSTITUTIONS
TOTAL
University
Total
University
Total
Michigan State University
University of Arizona
University of Michigan - Ann Arbor
University of California - Los Angeles
University of Washington - Seattle
University of Central Florida
Florida State University
University of Colorado - Boulder
University of Kansas
Rutgers University - New Brunswick
New York University
University of New Mexico
Purdue University
University of Illinois at Urbana - Champaign
University of California - Berkeley
1.62%
1.48%
1.44%
1.30%
1.30%
1.30%
1.30%
1.26%
1.24%
1.18%
1.14%
1.14%
1.09%
1.08%
1.05%
Texas A&M University
Northern Arizona University
Temple University
Pennsylvania State University
Boston University
Miami University of Ohio
University of Florida
University of Maryland - CollegePark
University of Oregon
Georgia State University
University of California - Santa Barbara
Auburn University
California State University - Fullerton
University of Cincinnati
California State University - Northridge
1.03%
0.99%
0.98%
0.98%
0.96%
0.93%
0.92%
0.91%
0.89%
0.88%
0.88%
0.86%
0.82%
0.79%
0.78%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
13
1. METHODOLOGY & KEY FINDINGS
2.
UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
UNIVERSITY EXPERIENCE
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
CAREER SERVICES VISITS - MICHIGAN TECHNOLOGICAL
UNIVERSITY
11%
Once
25%
29%
2-5 times
43%
25%
6 or more times
4%
29%
None
25%
7%
Not planning to visit
Virtually
4%
Physically
?
SURVEY QUESTION
How often have you used your campus career services or
attended event/work-shops hosed by them this year?
© Universum Communications
15
UNIVERSITY EXPERIENCE
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
CAREER ADVISING
EMPLOYMENT ADVISNING
8%
11%
Not at all satisfied 1
Not at all satisfied 1
5%
4%
15%
11%
2
2
9%
8%
38%
11%
3
3
24%
22%
15%
30%
4
4
25%
28%
15%
26%
Very satisfied 5
Very satisfied 5
17%
8%
Total
Not applicable
23%
Michigan
Technological
University
11%
?
Total
Not applicable
20%
Michigan
Technological
University
16%
SURVEY QUESTION
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
© Universum Communications
16
UNIVERSITY EXPERIENCE
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
CAREER/JOB FAIRS
INTERNSHIP POSTINGS
27%
11%
Not at all satisfied 1
Not at all satisfied 1
5%
3%
19%
15%
2
2
12%
7%
15%
30%
3
3
23%
22%
12%
15%
4
4
26%
30%
15%
26%
Very satisfied 5
Very satisfied 5
21%
12%
Total
Not applicable
27%
Michigan
Technological
University
4%
?
Total
Not applicable
12%
Michigan
Technological
University
11%
SURVEY QUESTION
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
© Universum Communications
17
UNIVERSITY EXPERIENCE
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
JOB POSTINGS
RESOURCE MATERIALS (PRINT, VIDEO, OR ONLINE)
11%
12%
Not at all satisfied 1
Not at all satisfied 1
6%
4%
15%
19%
2
2
12%
10%
33%
19%
3
3
26%
26%
11%
23%
4
4
27%
27%
19%
19%
Very satisfied 5
Very satisfied 5
18%
11%
Michigan Technological
University
11%
Total
Not applicable
?
20%
Michigan Technological
University
8%
Not applicable
13%
Total
SURVEY QUESTION
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
© Universum Communications
18
UNIVERSITY EXPERIENCE
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
CAREER SERVICES WEBSITE
WORKSHOPS (RESUME WRITING, INTERVIEWING, ETC.)
15%
7%
Not at all satisfied 1
Not at all satisfied 1
4%
4%
11%
11%
2
2
8%
10%
15%
30%
3
3
21%
24%
19%
26%
4
4
28%
28%
33%
19%
Very satisfied 5
Very satisfied 5
22%
7%
Total
Not applicable
23%
Michigan
Technological
University
Not applicable
16%
12%
?
Michigan Technological
University
7%
Total
SURVEY QUESTION
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
© Universum Communications
19
UNIVERSITY EXPERIENCE
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
EMPLOYER INFORMATION SESSIONS
15%
Not at all satisfied 1
5%
19%
2
13%
19%
3
25%
19%
4
23%
19%
Very satisfied 5
14%
Michigan
Technological
University
8%
Total
Not applicable
20%
?
SURVEY QUESTION
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
© Universum Communications
20
UNIVERSITY EXPERIENCE
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
OVERALL SATISFACTION
7%
Poor
4%
43%
Fair
20%
29%
Good
40%
18%
Very good
27%
4%
Excellent
Michigan Technological University
9%
Total
?
SURVEY QUESTION
How would you rate the career services offered at your school?
© Universum Communications
21
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3.
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
MOST PREFERRED INDUSTRIES
48%
Media and advertisement
20%
38%
Educational and research institutions
37%
31%
Travel and leisure
15%
28%
Public sector and Governmental Agencies
29%
21%
Business services and operational consulting
Aerospace and defense
Strategy Consulting
Consumer electronics
6%
14%
3%
14%
4%
7%
1%
7%
Law firms
Automotive
?
17%
3%
Michigan Technological University
1%
Total
SURVEY QUESTION
In which industry would you ideally want to work when choosing
your first employment after graduation? Please select a maximum
of three alternatives
© Universum Communications
23
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
PREFERRED SIZE OF EMPLOYER
Micro employer (Less than 10
employees)
3%
32%
Small employer (10-100
employees)
31%
29%
Medium-sized employer (100-500
employees)
Big employer (500-1000
employees)
Macro employer (More than 1000
employees)
?
42%
29%
14%
11%
10%
Michigan Technological University
Total
SURVEY QUESTION
What size of employer would you prefer working for when
choosing your first employment? Please select only one
alternative
© Universum Communications
24
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
CAREER GOALS
MICHIGAN TECHNOLOGICAL UNIVERSITY VS. TOTAL
57%
To be dedicated to a cause or to feel that I am
serving a greater good
60%
50%
To be secure or stable in my job
56%
50%
To have work/life balance
62%
46%
To be competitively or intellectually challenged
33%
29%
To be entrepreneurial or creative/innovative
21%
29%
To have an international career
20%
14%
To be a leader or manager of people
19%
11%
To be a technical or functional expert
3%
To be autonomous or independent
7%
Michigan Technological University
13%
?
Total
SURVEY QUESTION
Below is a list of nine possible career goals. Which are most
important to you? Please select a maximum of three alternatives
© Universum Communications
25
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
CAREER GOALS • 2012 VS. 2011
MICHIGAN TECHNOLOGICAL UNIVERSITY
57%
To be dedicated to a cause or to feel that I am
serving a greater good
46%
50%
To be secure or stable in my job
58%
50%
To have work/life balance
63%
46%
To be competitively or intellectually challenged
21%
29%
To be entrepreneurial or creative/innovative
33%
29%
To have an international career
13%
14%
To be a leader or manager of people
25%
11%
To be a technical or functional expert
13%
To be autonomous or independent
7%
Michigan Technological University 2012
13%
?
Michigan Technological University 2011
SURVEY QUESTION
Below is a list of nine possible career goals. Which are most
important to you? Please select a maximum of three alternatives
© Universum Communications
26
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
CAREER GOALS • 2012 VS. 2011
TOTAL
62%
To have work/life balance
61%
60%
To be dedicated to a cause or to feel that I am serving a
greater good
58%
56%
To be secure or stable in my job
55%
33%
To be competitively or intellectually challenged
33%
21%
To be entrepreneurial or creative/innovative
21%
20%
To have an international career
20%
19%
To be a leader or manager of people
18%
13%
To be autonomous or independent
13%
To be a technical or functional expert
3%
Total 2012
4%
?
Total 2011
SURVEY QUESTION
Below is a list of nine possible career goals. Which are most
important to you? Please select a maximum of three alternatives
© Universum Communications
27
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
EXPECTED ANNUAL SALARY
Michigan Technological University
43,622 USD
Total
43,172 USD
?
SURVEY QUESTION
What is your expected salary before taxes (excluding commission
and bonus) at your first employment after graduation?
© Universum Communications
28
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
ACTUAL COMMUNICATION CHANNELS • TOP 10
61%
Employer websites
39%
37%
Social networks/communities
News websites advertisements
36%
28%
20%
28%
TV advertisements
29%
26%
News print media advertisements
23%
25%
Professional networks/communities
University press & student organisation publications
Job boards
Career fairs
Career guidance websites
?
23%
23%
17%
22%
15%
21%
21%
20%
Michigan Technological University
20%
Total
SURVEY QUESTION
Through which channels have you learnt about these employers?
Please select as many alternatives as applicable
© Universum Communications
29
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4.
EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
EMPLOYER RANKINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
CONSIDERED EMPLOYER RANKING
MICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 30
Rank
2012
Percent
2012
Trend
Rank
2012
Percent
2012
Google
Apple
1
2
60.00%
43.33%
0
1
Hasbro
TBS
14
14
20.00%
20.00%
Facebook
Walt Disney Company
2
2
43.33%
43.33%
3
0
Time Warner
Toys 'R' Us, Inc.
14
14
20.00%
20.00%
34
34
Amazon
Electronic Arts
5
6
40.00%
33.33%
-2
3
United Nations
Verizon
14
14
20.00%
20.00%
34
18
FBI
Microsoft
6
8
33.33%
26.67%
8
-1
Yahoo!
Best Buy
14
23
20.00%
16.67%
-7
25
The Coca-Cola Co.
IKEA
8
10
26.67%
23.33%
1
22
Ford Motor Company
Kohl's
23
23
16.67%
16.67%
9
-14
Mayo Clinic
Peace Corps
10
10
23.33%
23.33%
22
22
McGraw-Hill Companies
National Security Agency (NSA)
23
23
16.67%
16.67%
9
25
Sony
Central Intelligence Agency
10
14
23.33%
20.00%
-1
8
Nestlé USA
Target
23
23
16.67%
16.67%
46
-1
DOW Chemical
14
20.00%
55
Teach for America
23
16.67%
25
Employer
?
Employer
Trend
NEW
18
SURVEY QUESTION
Below is a list of employers. Which of these employers would you
consider working for?
© Universum Communications
31
EMPLOYER RANKINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
IDEAL EMPLOYER RANKING
MICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 20
Rank
2012
Percent
2012
Google
Walt Disney Company
1
2
39.29%
25.00%
1
-1
Microsoft
Apple
3
4
17.86%
14.29%
Electronic Arts
FBI
4
4
Peace Corps
United Nations
Amazon
Facebook
Employer
?
Rank
2012
Percent
2012
Mayo Clinic
McGraw-Hill Companies
9
9
10.71%
10.71%
-2
14
20
-1
National Security Agency (NSA)
Time Warner
9
9
10.71%
10.71%
14
1
14.29%
14.29%
6
1
15
15
7.14%
7.14%
NEW
4
4
14.29%
14.29%
1
6
Best Buy
D.O.D.
Environmental Protection Agency (EPA)
7.14%
7.14%
NEW
Hasbro
15
15
9
9
10.71%
10.71%
1
14
Nestlé USA
Raytheon Company
15
15
7.14%
7.14%
NEW
Trend
Employer
Trend
NEW
NEW
8
SURVEY QUESTION
Please select five employers from the list below for which you
would most like to work - your five Ideal Employers
© Universum Communications
32
EMPLOYER RANKINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
POTENTIAL APPLICANTS’ RANKING
MICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 10
Rank
2012
Percent
2012
Google
Time Warner
1
1
7.69%
7.69%
United Nations
3M
1
4
7.69%
3.85%
NEW
Apple
4
3.85%
NEW
Employer
?
Trend
Employer
Rank
2012
Percent
2012
Trend
1
1
D.O.D.
Daimler/Mercedes-Benz
4
4
3.85%
3.85%
NEW
-2
Electronic Arts
Facebook
4
4
3.85%
3.85%
NEW
NEW
-
-
FBI
4
3.85%
NEW
-
NEW
-
SURVEY QUESTIONS
• Please select five employers from the list below for which you
would most like to work - your five Ideal Employers.
• Have you or will you apply to these employers?
© Universum Communications
33
EMPLOYER RANKINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
IDEAL EMPLOYER RANKING
TOTAL • TOP 20
Rank
2012
Percent
2012
Trend
Walt Disney Company
United Nations
1
2
21.56%
18.53%
0
0
Teach for America
Google
3
4
17.86%
17.60%
U.S. Department of State
Apple
5
6
Peace Corps
FBI
Central Intelligence Agency
American Cancer Society
Employer
?
Rank
2012
Percent
2012
Facebook
Environmental Protection Agency (EPA)
11
12
6.83%
5.93%
-1
1
0
1
National Security Agency (NSA)
Nike
13
14
5.57%
5.41%
-1
0
15.18%
14.30%
-1
2
Amazon
National Institutes of Health
15
16
5.34%
4.73%
2
0
7
8
14.27%
14.06%
-1
-1
Starbucks
Target
17
18
4.65%
4.09%
-2
2
9
10
10.97%
7.05%
0
1
Mayo Clinic
IKEA
19
20
4.00%
3.83%
0
2
Employer
Trend
SURVEY QUESTION
Please select five employers from the list below for which you
would most like to work - your five Ideal Employers
© Universum Communications
34
EMPLOYER RANKINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
TOP FINDINGS • EMPLOYER RANKINGS
TOTAL
5
IDEAL EMPLOYER RANKING
1. Walt Disney Company
2. United Nations
3. Teach for America
4. Google
5. U.S. Department of State
5
CONSIDERED
EMPLOYER RANKING
1. Walt Disney Company
2. Google
3. Apple
4. United Nations
5. Teach for America
1
2
3
4
1
2
3
4
5
HIGH ACHIEVERS’ RANKING
1. Walt Disney Company
2. United Nations
3. Teach for America
4. Google
5. U.S. Department of State
5
POTENTIAL
APPLICANTS’ RANKING
1. U.S. Department of State
2. Teach for America
3. Walt Disney Company
4. United Nations
5. FBI
1
2
3
4
1
2
3
4
© Universum Communications
35
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5.
STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
STUDENTS’ EMPLOYER PREFERENCES
THE DRIVERS OF EMPLOYER ATTRACTIVENESS
EMPLOYER REPUTATION & IMAGE
JOB CHARACTERISTICS
The attributes of the employer as an organization
The contents and demands of the job, including the learning
opportunities provided by the job
• Attractive/exciting products and services
• Corporate Social Responsibility
• Environmental sustainability
• Ethical standards
• Fast-growing/entrepreneurial
• Financial strength
• Innovation
• Inspiring management
• Market success
• Prestige
• Challenging work
• Client interaction
• Control over my number of working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel/relocation
• Professional training and development
• Secure employment
• Team oriented work
• Variety of assignments
PEOPLE & CULTURE
REMUNERATION & ADVANCEMENT OPPORTUNITIES
The social environment and attributes of the work place
The monetary compensation and other benefits, now and in
the future
• A creative and dynamic work environment
• A friendly work environment
• Acceptance towards minorities
• Enabling me to integrate personal interests in my schedule
• Interaction with international clients and colleagues
• Leaders who will support my development
• Recognizing performance (meritocracy)
• Recruiting only the best talent
• Respect for its people
• Support for gender equality
• Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good reference for future career
• High future earnings
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Rapid promotion
• Sponsorship of future education
!
© Universum Communications
The framework is developed together with professor Paula
Caligiuri, Director of the Center for HR Strategy at Rutgers
University. Based on specific research within HR, as well
as focus groups and general communication with both our
clients and students.
37
STUDENTS’ EMPLOYER PREFERENCES
5
THE DRIVERS OF EMPLOYER ATTRACTIVENESS
EMPLOYER
REPUTATION
& IMAGE
JOB
CHARACTERISTICS
PEOPLE
& CULTURE
REMUNERATION &
ADVANCEMENT
OPPORTUNITIES
© Universum Communications
38
STUDENTS’ EMPLOYER PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
5
RELATIVE IMPORTANCE OF EACH DRIVER
Michigan Technological University
Total
21%
23%
23%
28%
26%
27%
?
22%
28%
EMPLOYER REPUTATION & IMAGE
PEOPLE & CULTURE
JOB CHARACTERISTICS
REMUNERATION & ADVANCEMENT OPPORTUNITIES
SURVEY QUESTION
How would you rate the relative importance of these aspects
when choosing your Ideal Employer?
Please divide 100 points between the alternatives in accordance
with importance
© Universum Communications
39
STUDENTS’ EMPLOYER PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
5
EMPLOYER REPUTATION & IMAGE
59%
Ethical standards
52%
Innovation
37%
33%
Inspiring management
29%
30%
Financial strength
28%
30%
Prestige
31%
26%
Environmental sustainability
Attractive/exciting products and services
Corporate Social Responsibility
Fast-growing/entrepreneurial
Market success
?
EMPLOYER
REPUTATION
& IMAGE
54%
20%
15%
29%
15%
23%
15%
11%
15%
Michigan Technological University
16%
Total
SURVEY QUESTION
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
© Universum Communications
40
STUDENTS’ EMPLOYER PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
JOB CHARACTERISTICS
48%
Secure employment
44%
Variety of assignments
28%
36%
Client interaction
19%
36%
Opportunities for international travel/relocation
33%
36%
Professional training and development
38%
28%
Challenging work
32%
28%
Flexible working conditions
27%
16%
Team oriented work
Control over my number of working hours
High level of responsibility
?
JOB
CHARACTERISTICS
47%
20%
8%
14%
8%
Michigan Technological University
23%
Total
SURVEY QUESTION
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
© Universum Communications
41
STUDENTS’ EMPLOYER PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
5
PEOPLE & CULTURE
64%
A creative and dynamic work environment
48%
Leaders who will support my development
35%
48%
Respect for its people
51%
36%
A friendly work environment
40%
28%
Enabling me to integrate personal interests in
my schedule
21%
20%
Support for gender equality
16%
16%
Recognizing performance (meritocracy)
Interaction with international clients and
colleagues
Recruiting only the best talent
Acceptance towards minorities
?
PEOPLE
& CULTURE
49%
27%
12%
18%
12%
17%
8%
Michigan Technological University
14%
Total
SURVEY QUESTION
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
© Universum Communications
42
STUDENTS’ EMPLOYER PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
REMUNERATION & ADVANCEMENT OPPORTUNITIES
54%
Sponsorship of future education
50%
Clear path for advancement
37%
50%
Leadership opportunities
45%
29%
Good reference for future career
45%
29%
High future earnings
30%
21%
Competitive benefits
24%
21%
Overtime pay/compensation
13%
17%
Performance-related bonus
17%
8%
Competitive base salary
Rapid promotion
?
REMUNERATION &
ADVANCEMENT
OPPORTUNITIES
33%
23%
4%
Michigan Technological University
8%
Total
SURVEY QUESTION
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
© Universum Communications
43
STUDENTS’ EMPLOYER PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
TOP FINDINGS
OVERALL MOST ATTRACTIVE ATTRIBUTES • TOP 5
MICHIGAN TECHNOLOGICAL
UNIVERSITY
1. A creative and dynamic work environment
(People & Culture)
2. Clear path for advancement (Remuneration
& Advancement Opportunities)
3. Secure employment (Job Characteristics)
4. Leaders who will support my development
(People & Culture)
5. Variety of assignments (Job
Characteristics)
TOTAL
1. Respect for its people (People & Culture)
2. A creative and dynamic work environment
(People & Culture)
3. Ethical standards (Employer Reputation &
Image)
4. Secure employment (Job Characteristics)
5. A friendly work environment (People &
Culture)
!
© Universum Communications
PLEASE NOTE: These tables show the attractiveness of
each of the 40 attributes in relation to how important the
students think its driver is. This analysis gives a
summarized 360 degree view of what influences employer
attractiveness.
44
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
6.
APPENDIX
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (1/8)
University
Total
University
Total
Michigan State University
University of Arizona
University of Michigan - Ann Arbor
University of California - Los Angeles
University of Washington - Seattle
University of Central Florida
Florida State University
University of Colorado - Boulder
University of Kansas
Rutgers University - New Brunswick
New York University
University of New Mexico
Purdue University
University of Illinois at Urbana - Champaign
University of California - Berkeley
Texas A&M University
Northern Arizona University
Temple University
1.62%
1.48%
1.44%
1.30%
1.30%
1.30%
1.30%
1.26%
1.24%
1.18%
1.14%
1.14%
1.09%
1.08%
1.05%
1.03%
0.99%
0.98%
Pennsylvania State University
Boston University
Miami University of Ohio
University of Florida
University of Maryland - CollegePark
University of Oregon
Georgia State University
University of California - Santa Barbara
Auburn University
California State University - Fullerton
University of Cincinnati
California State University - Northridge
George Mason University
University of Wisconsin - Madison
Baylor University
Montclair State University
University of Connecticut
Kansas State University
0.98%
0.96%
0.93%
0.92%
0.91%
0.89%
0.88%
0.88%
0.86%
0.82%
0.79%
0.78%
0.75%
0.75%
0.73%
0.73%
0.73%
0.73%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
46
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (2/8)
University
Total
University
Total
University of Colorado - Denver
University of North Texas
University of Texas - Austin
University of Nevada - Las Vegas
University of California - Riverside
University of Kentucky
Fort Hays State University
Colorado State University
University of Houston
University of Iowa
SUNY Stony Brook
University of North Carolina - Chapel Hill
University of Massachusetts - Amherst
Clemson University
University of Georgia
Boise State University
CUNY Queens College
University of Tennessee
0.71%
0.71%
0.68%
0.66%
0.66%
0.65%
0.62%
0.61%
0.61%
0.60%
0.60%
0.59%
0.57%
0.56%
0.55%
0.55%
0.55%
0.55%
University of Maryland - Baltimore
Radford University
University of Minnesota - Twin Cities
University of South Carolina - Columbia
University of Texas at San Antonio
University of Pennsylvania
Virginia Commonwealth University
Southern Illinois University
Loyola University - Chicago
Indiana University
Ohio State University
University of South Florida
SUNY Albany
Western Washington University
University of Illinois - Chicago
University of Pittsburgh
Western Michigan University
Cornell University
0.54%
0.52%
0.52%
0.52%
0.52%
0.51%
0.51%
0.51%
0.51%
0.50%
0.50%
0.50%
0.48%
0.47%
0.46%
0.46%
0.46%
0.45%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
47
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (3/8)
University
Total
University
Total
Towson University
University of Southern California
DePaul University
Harvard University
Portland State University
University of California - San Diego
Arizona State University
Virginia Tech
CUNY Brooklyn College
Texas Pan American University
Wright State University
Texas Woman's University
Appalachian State University
Chapman University
Iowa State University
Texas Tech University
Washington University in St. Louis
University of Vermont
0.45%
0.44%
0.44%
0.43%
0.43%
0.43%
0.42%
0.41%
0.41%
0.41%
0.41%
0.41%
0.41%
0.40%
0.40%
0.39%
0.39%
0.39%
University of Oklahoma
Louisiana State University
University of Hawaii
University of Texas - El Paso
Mississippi State University
Marshall University
University of North Carolina - Charlotte
Syracuse University
California Polytechnic State University - San Luis Obispo
Rhode Island College
Central Michigan University
West Virginia University
Rochester Institute of Technology
University of California - Irvine
University of California - Santa Cruz
Kent State University
University of Miami
Indiana University of Pennsylvania
0.39%
0.38%
0.38%
0.37%
0.36%
0.36%
0.36%
0.35%
0.35%
0.35%
0.35%
0.34%
0.34%
0.34%
0.34%
0.34%
0.33%
0.32%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
48
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (4/8)
University
Total
University
Total
Kennesaw State University
Illinois State University
Florida International University
University of Louisville
University of Virginia
Southeastern Louisiana University
University of Alabama
Ramapo College
Vanderbilt University
Washington State University
Florida Atlantic University
Georgetown University
Ball State University
University of Akron
San Diego State University
University of Utah
James Madison University
Tulane University
0.32%
0.32%
0.32%
0.32%
0.32%
0.31%
0.31%
0.30%
0.30%
0.30%
0.30%
0.29%
0.28%
0.27%
0.27%
0.27%
0.27%
0.27%
College of Charleston
Missouri State University
Wake Forest University
University of Texas - Arlington
University of Mary Washington
University of Nebraska - Lincoln
SUNY Buffalo
Oregon State University
Middle Tennessee State University
University of North Florida
Brown University
Yale University
California State University - Fresno
Stanford University
SUNY Binghamton
CUNY College of Staten Island
Drexel University
University of Missouri - Columbia
0.27%
0.27%
0.26%
0.26%
0.26%
0.26%
0.25%
0.25%
0.25%
0.25%
0.25%
0.24%
0.24%
0.23%
0.23%
0.23%
0.23%
0.23%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
49
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (5/8)
University
Total
University
Total
Wichita State University
Princeton University
Seton Hall University
Northeastern University
University of Alaska - Fairbanks
University of Rhode Island
University of Rochester
Florida A&M University
Rutgers University - Camden
California State University - Long Beach
Youngstown State University
Saginaw Valley State University
Duke University
Murray State University
Xavier University
Old Dominion University
University of Michigan - Dearborn
University of Mississippi
0.23%
0.21%
0.21%
0.21%
0.21%
0.21%
0.21%
0.20%
0.20%
0.20%
0.20%
0.20%
0.19%
0.19%
0.19%
0.19%
0.18%
0.18%
St. Joseph's University
University of Central Missouri
Bradley University
Brandeis University
Columbus State University
New Mexico State University
Utah State University
University of Texas - Tyler
Lafayette College
University of Northern Colorado
North Carolina State University - Raleigh
Texas Christian University
California State University - Dominguez Hills
St. Cloud State University
University of Toledo
University of West Georgia
Western Connecticut State University
Southern Methodist University
0.18%
0.18%
0.18%
0.17%
0.17%
0.17%
0.17%
0.17%
0.16%
0.16%
0.16%
0.16%
0.16%
0.16%
0.16%
0.16%
0.16%
0.16%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
50
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (6/8)
University
Total
University
Total
University of Wyoming
University of Northern Iowa
University of Arkansas - Pine Bluff
University of South Alabama
La Salle University
University of San Diego
University of Denver
University of Delaware
Spelman College
Bucknell University
Brigham Young University
CUNY Hunter College
Morgan State University
Rutgers University - Newark
University of California - Davis
University of Maine
East Carolina University
St. Louis University
0.16%
0.15%
0.15%
0.15%
0.14%
0.14%
0.14%
0.14%
0.14%
0.14%
0.14%
0.14%
0.14%
0.14%
0.14%
0.14%
0.13%
0.13%
University of Puerto Rico
Howard University
Providence College
Northern Illinois University
Loyola Marymount University
Truman State University
University of Idaho
Montana State University - Bozeman
Oklahoma State University
Eastern Michigan University
CUNY NYC College of Technology
Eastern Illinois University
Idaho State University
San Jose State University
University of Washington - Bothell
North Dakota State University
Southern Utah University
Prairie View A&M University
0.13%
0.13%
0.13%
0.12%
0.12%
0.12%
0.12%
0.12%
0.12%
0.12%
0.11%
0.11%
0.11%
0.11%
0.11%
0.11%
0.11%
0.11%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
51
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (7/8)
University
Total
University
Total
Keene State College
University of San Francisco
Morehouse College
Arkansas State University
George Washington University
University of Southern Indiana
Villanova University
Boston College
University of Arkansas - Fayetteville
University of Chicago
University of Wisconsin - Milwaukee
Santa Clara University
Columbia University
Creighton University
Johns Hopkins University
Lewis University
Fairfield University
College of William and Mary
0.10%
0.10%
0.10%
0.10%
0.10%
0.09%
0.09%
0.09%
0.09%
0.09%
0.09%
0.09%
0.09%
0.09%
0.09%
0.08%
0.08%
0.08%
Lehigh University
DePauw University
Pace University - New York City
Bowling Green State University
California State University - Sacramento
College of New Jersey
Georgia Southern University
Northwestern University
Indiana State University
CUNY Baruch College
American University
Clark Atlanta University
Trinity University
Georgia Institute of Technology
Texas Southern University
Rensselaer Polytechnic Institute
University of Evansville
University of Dayton
0.08%
0.08%
0.07%
0.07%
0.07%
0.07%
0.07%
0.07%
0.07%
0.07%
0.06%
0.06%
0.06%
0.05%
0.05%
0.05%
0.05%
0.05%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
52
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
Humanities/Liberal Arts/Education
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (8/8)
University
Total
University
Total
Butler University
Barnard College
Marquette University
North Carolina A&T State University
St. John's University
University of New Hampshire
University of Richmond
University of Texas - Dallas
Xavier University of Louisiana
Pace University - Westchester
Carnegie Mellon University
Rice University
Massachusetts Institute of Technology
Case Western Reserve University
Albion College
Missouri University of Science & Technology
Wayne State University
Robert Morris University
Michigan Technological University
0.05%
0.05%
0.05%
0.05%
0.05%
0.05%
0.05%
0.05%
0.05%
0.04%
0.04%
0.04%
0.04%
0.03%
0.03%
0.03%
0.03%
0.02%
0.02%
Alabama A&M University
Claflin University
CUNY City College
CUNY Medgar Evers College
Fordham University
Hofstra University
Lincoln University
Stevens Institute of Technology
University of New Orleans
University of Ohio
University of Tulsa
Western Kentucky University
Regis University
Dartmouth College
Bentley University
Huston-Tillotson University
Rose-Hulman Institute of Technology
New Jersey Institute of Technology
Other
0.02%
0.02%
0.02%
0.02%
0.02%
0.02%
0.02%
0.02%
0.02%
0.02%
0.02%
0.02%
0.02%
0.02%
0.02%
0.01%
0.01%
0.01%
4.27%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
53