UNIVERSUM STUDENT SURVEY 2012
University Report • US Undergraduate Edition
Michigan Technological University
Engineering
WWW.UNIVERSUMGLOBAL.COM
ANNUAL RESEARCH
CONSULTING PROJECTS
UNIVERSUM IN THE WORLD
© Universum Communications
2
ABOUT US
Universum is an international organisation, with its headquarters
in Stockholm, Sweden and operates in the field
of employer branding and talent research. Our purpose is
to improve the communications between students, career services
and employers.
We believe that career choice is one of the most important
decisions in a student’s life. We therefore want to provide students
with information and support career services in
their role. We also believe that companies need to understand student expectations, to adjust their offering and
working environment to attract potential candidates and
meet their resourcing needs.
Our role is threefold: 1) we provide students with information on companies, 2) support
career services in their role and 3) help companies to develop their employer value.
3
1.
METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
METHODOLOGY & KEY FINDINGS
METHODOLOGY & TARGET GROUPS
FIELD PERIOD: November 2011 to March 2012
NO. OF EDUCATIONAL INSTITUTIONS INCLUDED:
320
Base of the
group
Number of
respondents
THE QUESTIONNAIRE
 Created with 24 years of experience,
extensive research within HR, focus groups and
communication with both our clients and students.
 Global perspective - local insight.
 Comprised of closed-ended questions with an
extensive list of alternatives and an ‘Other’ option.
Group 1
DATA COLLECTION
Group 2
Michigan Technological
University
Conducted via an on-line survey. The online link
was distributed primarily via university contacts (career
centers and the educational institutions).
Total
360
7,887
WEIGHTING:
In our data collection we set targets
by main
field of study and educational institution. In order
to provide our clients with reliable data in each market
and to get the questions distributions as close as
possible to the actual population distribution, we use
weighting based on population frequencies of the target
groups.
© Universum Communications
5
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
KEY FINDINGS • MICHIGAN TECHNOLOGICAL UNIVERSITY
30% women and 70% men
Average age:
Average perceived GPA:
Average expected annual salary:
3.2
57,166 USD
Top actual communication
channels:
• Career fairs
• Employer websites
• TV advertisements
20.3 years
Top career
goals:
• To have work/life balance
• To be secure or stable in my job
• To be dedicated to a cause or to feel that I am serving
a greater good
Most preferred industries:
• Engineering and manufacturing
• Aerospace and defense
• Automotive
© Universum Communications
6
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
KEY FINDINGS • TOTAL
36% women and 64% men
Average age:
Average perceived GPA:
Average expected annual salary:
3.4
59,816 USD
Top actual communication
channels:
• Employer websites
• Career fairs
• TV advertisements
20.6 years
Top career
goals:
• To have work/life balance
• To be secure or stable in my job
• To be dedicated to a cause or to feel that I am serving
a greater good
Most preferred industries:
• Engineering and manufacturing
• Aerospace and defense
• Automotive
© Universum Communications
7
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
AGE & GENDER
AVERAGE AGE
GENDER
Michigan Technological University
Michigan Technological University
30%
70%
20.3 years
Total
36%
64%
Total
20.6 years
Female
?
Male
SURVEY QUESTIONS
• What is your year of birth?
• What is your gender
© Universum Communications
8
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
ETHNICITY
90%
White/Caucasian
American Indian/Alaskan Native
63%
10%
2%
10%
15%
Asian/Native Hawaiian or Pacific
Islander
Black/African American
Asian-Indian
10%
7%
3%
Latino/Hispanic
Middle Eastern
Other
I do not wish to say
?
13%
2%
1%
Michigan Technological University
3%
Total
SURVEY QUESTION
How would you classify your ethnic background?
© Universum Communications
9
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
AREA OF STUDY
ENGINEERING (1/2)
Area of study
Mechanical Engineering
Civil Engineering
Chemical Engineering
Electrical Engineering
Biomedical Engineering
Environmental Engineering
Materials Engineering
Computer Engineering
Engineering Technology
Biological Engineering/Bioengineering
Construction
Aerospace Engineering/Aeronautics
Electronics Engineering
Biomolecular Engineering
?
Michigan
Technological
University
36%
17%
13%
11%
9%
9%
6%
2%
2%
1%
1%
1%
1%
0%
Total
24%
13%
14%
11%
9%
4%
3%
6%
1%
4%
2%
7%
1%
1%
SURVEY QUESTION
What is your major(s)/main area(s) of study?
© Universum Communications
10
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
AREA OF STUDY
ENGINEERING (2/2)
Area of study
Engineering Management
Industrial Engineering/Design
Manufacturing Engineering
Petroleum Engineering
Physics Engineering
Software Engineering
Architectural Engineering
Astronautical Engineering
General Engineering
Nuclear Engineering
Packaging
Systems Analysis & Engineering
Undeclared
Other Engineering
?
Michigan
Technological
University
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
3%
Total
1%
7%
1%
2%
1%
1%
2%
0%
0%
1%
0%
1%
1%
3%
SURVEY QUESTION
What is your major(s)/main area(s) of study?
© Universum Communications
11
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
TOP EDUCATIONAL INSTITUTIONS
TOTAL
University
Total
University
Total
Georgia Institute of Technology
Purdue University
Virginia Tech
University of Puerto Rico
University of Michigan - Ann Arbor
Texas A&M University
Arizona State University
Pennsylvania State University
North Carolina State University - Raleigh
Iowa State University
University of Illinois at Urbana - Champaign
Missouri University of Science & Technology
Auburn University
Michigan Technological University
University of Florida
3.00%
2.21%
2.19%
2.05%
1.95%
1.93%
1.84%
1.75%
1.69%
1.55%
1.55%
1.52%
1.51%
1.45%
1.31%
University of Washington - Seattle
Colorado School of Mines
University of Wisconsin - Madison
Oregon State University
University of California - Berkeley
New Jersey Institute of Technology
California State University - Long Beach
Cornell University
Clemson University
University of Arizona
University of Colorado - Boulder
Rensselaer Polytechnic Institute
University of Maryland - CollegePark
Michigan State University
Texas Tech University
1.30%
1.24%
1.23%
1.17%
1.16%
1.11%
1.02%
1.01%
0.99%
0.99%
0.98%
0.96%
0.95%
0.95%
0.94%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
12
1. METHODOLOGY & KEY FINDINGS
2.
UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
UNIVERSITY EXPERIENCE
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
CAREER SERVICES VISITS - MICHIGAN TECHNOLOGICAL
UNIVERSITY
10%
Once
22%
31%
2-5 times
57%
30%
6 or more times
10%
26%
None
10%
3%
Not planning to visit
Virtually
1%
Physically
?
SURVEY QUESTION
How often have you used your campus career services or
attended event/work-shops hosed by them this year?
© Universum Communications
14
UNIVERSITY EXPERIENCE
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
CAREER ADVISING
EMPLOYMENT ADVISNING
1%
1%
Not at all satisfied 1
Not at all satisfied 1
3%
2%
7%
4%
2
2
8%
6%
26%
12%
3
3
24%
18%
28%
32%
4
4
30%
35%
27%
45%
Very satisfied 5
Very satisfied 5
21%
11%
Total
Not applicable
31%
Michigan
Technological
University
5%
?
Total
Not applicable
14%
Michigan
Technological
University
8%
SURVEY QUESTION
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
© Universum Communications
15
UNIVERSITY EXPERIENCE
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
CAREER/JOB FAIRS
INTERNSHIP POSTINGS
3%
1%
Not at all satisfied 1
Not at all satisfied 1
3%
1%
6%
1%
2
2
9%
4%
19%
11%
3
3
21%
17%
32%
24%
4
4
30%
33%
38%
62%
Very satisfied 5
Very satisfied 5
32%
3%
Total
Not applicable
40%
Michigan
Technological
University
2%
?
Total
Not applicable
5%
Michigan
Technological
University
5%
SURVEY QUESTION
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
© Universum Communications
16
UNIVERSITY EXPERIENCE
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
JOB POSTINGS
RESOURCE MATERIALS (PRINT, VIDEO, OR ONLINE)
3%
2%
Not at all satisfied 1
Not at all satisfied 1
3%
3%
7%
11%
2
2
9%
9%
22%
23%
3
3
24%
27%
33%
31%
4
4
32%
31%
30%
27%
Very satisfied 5
Very satisfied 5
25%
5%
Not applicable
7%
?
23%
Michigan Technological
University
6%
Not applicable
Total
8%
Michigan Technological
University
Total
SURVEY QUESTION
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
© Universum Communications
17
UNIVERSITY EXPERIENCE
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
CAREER SERVICES WEBSITE
WORKSHOPS (RESUME WRITING, INTERVIEWING, ETC.)
1%
1%
Not at all satisfied 1
Not at all satisfied 1
2%
3%
3%
7%
2
2
7%
9%
16%
21%
3
3
20%
24%
31%
36%
4
4
32%
32%
41%
30%
Very satisfied 5
Very satisfied 5
25%
5%
Total
Not applicable
28%
Michigan
Technological
University
8%
Not applicable
11%
7%
?
Michigan Technological
University
Total
SURVEY QUESTION
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
© Universum Communications
18
UNIVERSITY EXPERIENCE
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
EMPLOYER INFORMATION SESSIONS
1%
Not at all satisfied 1
2%
6%
2
8%
17%
3
22%
37%
4
32%
35%
Very satisfied 5
26%
5%
Michigan
Technological
University
Total
Not applicable
10%
?
SURVEY QUESTION
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
© Universum Communications
19
UNIVERSITY EXPERIENCE
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
OVERALL SATISFACTION
1%
Poor
2%
6%
Fair
13%
29%
Good
34%
44%
Very good
34%
20%
Excellent
Michigan Technological University
16%
Total
?
SURVEY QUESTION
How would you rate the career services offered at your school?
© Universum Communications
20
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3.
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
MOST PREFERRED INDUSTRIES
72%
Engineering and manufacturing
67%
25%
Aerospace and defense
24%
20%
Automotive
13%
16%
Construction and materials
11%
14%
Industrial engineering
11%
12%
Oil & Gas
12%
11%
Chemicals
12%
10%
Pharmaceuticals and biotech
Industrial metals and mining
Educational and research institutions
?
12%
8%
2%
6%
Michigan Technological University
7%
Total
SURVEY QUESTION
In which industry would you ideally want to work when choosing
your first employment after graduation? Please select a maximum
of three alternatives
© Universum Communications
22
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
PREFERRED SIZE OF EMPLOYER
Micro employer (Less than 10
employees)
2%
1%
Small employer (10-100
employees)
14%
13%
46%
Medium-sized employer (100-500
employees)
Big employer (500-1000
employees)
Macro employer (More than 1000
employees)
?
37%
18%
26%
21%
23%
Michigan Technological University
Total
SURVEY QUESTION
What size of employer would you prefer working for when
choosing your first employment? Please select only one
alternative
© Universum Communications
23
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
CAREER GOALS
MICHIGAN TECHNOLOGICAL UNIVERSITY VS. TOTAL
63%
To have work/life balance
61%
61%
To be secure or stable in my job
50%
40%
To be dedicated to a cause or to feel that I am
serving a greater good
39%
32%
To be competitively or intellectually challenged
39%
25%
To be a leader or manager of people
27%
25%
To be entrepreneurial or creative/innovative
28%
24%
To be a technical or functional expert
21%
To have an international career
8%
13%
To be autonomous or independent
7%
Michigan Technological University
10%
?
Total
SURVEY QUESTION
Below is a list of nine possible career goals. Which are most
important to you? Please select a maximum of three alternatives
© Universum Communications
24
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
CAREER GOALS • 2012 VS. 2011
MICHIGAN TECHNOLOGICAL UNIVERSITY
63%
To have work/life balance
65%
61%
To be secure or stable in my job
48%
40%
To be dedicated to a cause or to feel that I am
serving a greater good
39%
32%
To be competitively or intellectually challenged
35%
25%
To be a leader or manager of people
24%
25%
To be entrepreneurial or creative/innovative
26%
24%
To be a technical or functional expert
28%
To have an international career
8%
11%
To be autonomous or independent
7%
Michigan Technological University 2012
6%
?
Michigan Technological University 2011
SURVEY QUESTION
Below is a list of nine possible career goals. Which are most
important to you? Please select a maximum of three alternatives
© Universum Communications
25
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
CAREER GOALS • 2012 VS. 2011
TOTAL
61%
To have work/life balance
58%
50%
To be secure or stable in my job
52%
39%
To be dedicated to a cause or to feel that I am serving a
greater good
36%
39%
To be competitively or intellectually challenged
39%
28%
To be entrepreneurial or creative/innovative
25%
27%
To be a leader or manager of people
24%
21%
To be a technical or functional expert
24%
To have an international career
13%
13%
To be autonomous or independent
10%
10%
?
Total 2012
Total 2011
SURVEY QUESTION
Below is a list of nine possible career goals. Which are most
important to you? Please select a maximum of three alternatives
© Universum Communications
26
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
EXPECTED ANNUAL SALARY
Michigan Technological University
57,166 USD
Total
59,816 USD
?
SURVEY QUESTION
What is your expected salary before taxes (excluding commission
and bonus) at your first employment after graduation?
© Universum Communications
27
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
ACTUAL COMMUNICATION CHANNELS • TOP 10
53%
Career fairs
42%
50%
Employer websites
47%
30%
TV advertisements
Employer presentations on campus
31%
24%
20%
23%
Career guidance websites
News print media advertisements
Recruitment brochures
Career guides/books
University press & student organisation publications
Social networks/communities
?
22%
19%
18%
18%
18%
18%
18%
17%
17%
16%
Michigan Technological University
24%
Total
SURVEY QUESTION
Through which channels have you learnt about these employers?
Please select as many alternatives as applicable
© Universum Communications
28
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4.
EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
EMPLOYER RANKINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
CONSIDERED EMPLOYER RANKING
MICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 30
Rank
2012
Percent
2012
Trend
Caterpillar Inc.
Ford Motor Company
1
2
42.69%
40.06%
6
3
General Motors
3M
3
4
38.60%
37.13%
NASA
Boeing
5
6
35.09%
33.33%
John Deere
Chrysler
6
8
33.33%
32.16%
DOW Chemical
General Electric
9
10
30.70%
29.82%
Kimberly Clark
BMW
11
12
28.36%
24.85%
U.S. Department of Energy
Shell Oil Company
12
14
Volkswagen
15
Employer
?
Rank
2012
Percent
2012
Google
Marathon Oil
16
17
21.35%
20.76%
-6
24
-1
-3
Johnson & Johnson
Exxon Mobil Corporation
18
19
20.18%
19.88%
-3
41
-1
2
U.S. Air Force
Cliffs Natural Resources
19
21
19.88%
19.59%
2
-
3
-
D.O.D.
Apple
22
23
19.30%
19.01%
17
-8
-4
-7
Bosch
Lockheed Martin Corporation
23
23
19.01%
19.01%
33
-8
-1
Honda Companies
Microsoft
26
27
18.71%
18.42%
6
-8
24.85%
22.51%
0
36
Walt Disney Company
FBI
27
29
18.42%
18.13%
-12
16
22.22%
8
Sony
29
18.13%
-8
NEW
NEW
Employer
Trend
NEW
SURVEY QUESTION
Below is a list of employers. Which of these employers would you
consider working for?
© Universum Communications
30
EMPLOYER RANKINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
IDEAL EMPLOYER RANKING
MICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 20
Rank
2012
Percent
2012
Trend
Caterpillar Inc.
Ford Motor Company
1
2
17.80%
16.91%
4
4
3M
General Motors
3
4
15.73%
14.24%
-2
-1
DOW Chemical
NASA
5
5
13.06%
13.06%
-3
-2
Kimberly Clark
Boeing
7
8
12.46%
12.17%
John Deere
Cliffs Natural Resources
9
10
11.87%
9.20%
Employer
?
NEW
NEW
Rank
2012
Percent
2012
10
12
9.20%
8.90%
D.O.D.
13
14
8.31%
7.12%
53
-2
General Electric
U.S. Department of Energy
14
14
7.12%
7.12%
-7
1
3
BASF
Google
17
17
6.82%
6.82%
3
-7
0
-
Peace Corps
Schlumberger
19
19
5.93%
5.93%
10
22
Employer
Lockheed Martin Corporation
Chrysler
Environmental Protection Agency (EPA)
Trend
NEW
-2
-
SURVEY QUESTION
Please select five employers from the list below for which you
would most like to work - your five Ideal Employers
© Universum Communications
31
EMPLOYER RANKINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
POTENTIAL APPLICANTS’ RANKING
MICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 10
Rank
2012
Percent
2012
DOW Chemical
Caterpillar Inc.
1
2
5.72%
5.56%
3
3
Ford Motor Company
3M
2
4
5.56%
5.39%
General Motors
4
5.39%
Employer
?
Rank
2012
Percent
2012
Kimberly Clark
Cliffs Natural Resources
6
7
4.25%
3.76%
0
-3
John Deere
Chrysler
8
9
3.27%
3.10%
-2
BASF
10
2.78%
Trend
Employer
Trend
NEW
-
NEW
-1
-
NEW
-1
SURVEY QUESTIONS
• Please select five employers from the list below for which you
would most like to work - your five Ideal Employers.
• Have you or will you apply to these employers?
© Universum Communications
32
EMPLOYER RANKINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
IDEAL EMPLOYER RANKING
TOTAL • TOP 20
Rank
2012
Percent
2012
Trend
NASA
Boeing
1
2
16.52%
16.13%
0
1
Lockheed Martin Corporation
Google
3
4
12.80%
12.61%
1
-2
General Electric
Apple
5
6
11.35%
11.18%
2
-1
U.S. Department of Energy
Exxon Mobil Corporation
7
8
9.23%
8.49%
Walt Disney Company
BMW
9
10
7.89%
7.35%
Employer
?
Rank
2012
Percent
2012
11
12
7.29%
6.15%
-5
-2
IBM
13
14
5.61%
5.53%
1
-1
U.S. Air Force
Johnson & Johnson
15
16
5.53%
5.39%
5
2
1
4
Shell Oil Company
Northrop Grumman
17
18
5.35%
5.28%
12
-3
0
1
General Motors
Ford Motor Company
19
20
5.13%
5.08%
4
5
Employer
Microsoft
Intel
Environmental Protection Agency (EPA)
Trend
SURVEY QUESTION
Please select five employers from the list below for which you
would most like to work - your five Ideal Employers
© Universum Communications
33
EMPLOYER RANKINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
TOP FINDINGS • EMPLOYER RANKINGS
TOTAL
5
IDEAL EMPLOYER RANKING
1. NASA
2. Boeing
3. Lockheed Martin Corporation
4. Google
5. General Electric
5
CONSIDERED
EMPLOYER RANKING
1. NASA
2. Boeing
3. General Electric
4. Google
5. Apple
1
2
3
4
1
2
3
4
5
HIGH ACHIEVERS’ RANKING
1. Boeing
2. NASA
3. Google
4. Lockheed Martin Corporation
5. Apple
5
POTENTIAL
APPLICANTS’ RANKING
1. Boeing
2. NASA
3. Lockheed Martin Corporation
4. General Electric
5. Exxon Mobil Corporation
1
2
3
4
1
2
3
4
© Universum Communications
34
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5.
STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
STUDENTS’ EMPLOYER PREFERENCES
THE DRIVERS OF EMPLOYER ATTRACTIVENESS
EMPLOYER REPUTATION & IMAGE
JOB CHARACTERISTICS
The attributes of the employer as an organization
The contents and demands of the job, including the learning
opportunities provided by the job
• Attractive/exciting products and services
• Corporate Social Responsibility
• Environmental sustainability
• Ethical standards
• Fast-growing/entrepreneurial
• Financial strength
• Innovation
• Inspiring management
• Market success
• Prestige
• Challenging work
• Client interaction
• Control over my number of working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel/relocation
• Professional training and development
• Secure employment
• Team oriented work
• Variety of assignments
PEOPLE & CULTURE
REMUNERATION & ADVANCEMENT OPPORTUNITIES
The social environment and attributes of the work place
The monetary compensation and other benefits, now and in
the future
• A creative and dynamic work environment
• A friendly work environment
• Acceptance towards minorities
• Enabling me to integrate personal interests in my schedule
• Interaction with international clients and colleagues
• Leaders who will support my development
• Recognizing performance (meritocracy)
• Recruiting only the best talent
• Respect for its people
• Support for gender equality
• Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good reference for future career
• High future earnings
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Rapid promotion
• Sponsorship of future education
!
© Universum Communications
The framework is developed together with professor Paula
Caligiuri, Director of the Center for HR Strategy at Rutgers
University. Based on specific research within HR, as well
as focus groups and general communication with both our
clients and students.
36
STUDENTS’ EMPLOYER PREFERENCES
5
THE DRIVERS OF EMPLOYER ATTRACTIVENESS
EMPLOYER
REPUTATION
& IMAGE
JOB
CHARACTERISTICS
PEOPLE
& CULTURE
REMUNERATION &
ADVANCEMENT
OPPORTUNITIES
© Universum Communications
37
STUDENTS’ EMPLOYER PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
5
RELATIVE IMPORTANCE OF EACH DRIVER
Michigan Technological University
22%
25%
25%
28%
25%
?
Total
25%
23%
28%
EMPLOYER REPUTATION & IMAGE
PEOPLE & CULTURE
JOB CHARACTERISTICS
REMUNERATION & ADVANCEMENT OPPORTUNITIES
SURVEY QUESTION
How would you rate the relative importance of these aspects
when choosing your Ideal Employer?
Please divide 100 points between the alternatives in accordance
with importance
© Universum Communications
38
STUDENTS’ EMPLOYER PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
5
EMPLOYER REPUTATION & IMAGE
57%
Innovation
37%
Attractive/exciting products and services
38%
36%
Ethical standards
34%
35%
Financial strength
32%
29%
Environmental sustainability
26%
26%
Prestige
26%
24%
Market success
22%
16%
Inspiring management
Fast-growing/entrepreneurial
Corporate Social Responsibility
?
EMPLOYER
REPUTATION
& IMAGE
56%
20%
14%
15%
10%
Michigan Technological University
14%
Total
SURVEY QUESTION
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
© Universum Communications
39
STUDENTS’ EMPLOYER PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
JOB CHARACTERISTICS
59%
Secure employment
44%
Variety of assignments
33%
42%
Challenging work
39%
35%
Professional training and development
40%
24%
Team oriented work
27%
23%
Flexible working conditions
27%
21%
High level of responsibility
22%
18%
Opportunities for international travel/relocation
Control over my number of working hours
Client interaction
?
JOB
CHARACTERISTICS
50%
25%
11%
12%
8%
Michigan Technological University
9%
Total
SURVEY QUESTION
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
© Universum Communications
40
STUDENTS’ EMPLOYER PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
5
PEOPLE & CULTURE
55%
Respect for its people
52%
A creative and dynamic work environment
50%
43%
A friendly work environment
42%
43%
Leaders who will support my development
41%
33%
Recognizing performance (meritocracy)
33%
22%
Enabling me to integrate personal interests in
my schedule
21%
19%
Recruiting only the best talent
Interaction with international clients and
colleagues
Support for gender equality
Acceptance towards minorities
?
PEOPLE
& CULTURE
46%
21%
8%
13%
6%
9%
5%
Michigan Technological University
8%
Total
SURVEY QUESTION
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
© Universum Communications
41
STUDENTS’ EMPLOYER PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
REMUNERATION & ADVANCEMENT OPPORTUNITIES
42%
Leadership opportunities
36%
High future earnings
40%
36%
Clear path for advancement
35%
33%
Sponsorship of future education
31%
31%
Competitive base salary
36%
31%
Competitive benefits
30%
30%
Good reference for future career
32%
19%
Performance-related bonus
18%
16%
Overtime pay/compensation
Rapid promotion
?
REMUNERATION &
ADVANCEMENT
OPPORTUNITIES
37%
12%
11%
Michigan Technological University
10%
Total
SURVEY QUESTION
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
© Universum Communications
42
STUDENTS’ EMPLOYER PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
TOP FINDINGS
OVERALL MOST ATTRACTIVE ATTRIBUTES • TOP 5
MICHIGAN TECHNOLOGICAL
UNIVERSITY
TOTAL
1. Secure employment (Job Characteristics)
1. Secure employment (Job Characteristics)
2. Respect for its people (People & Culture)
2. A creative and dynamic work environment
(People & Culture)
3. Variety of assignments (Job
Characteristics)
4. A creative and dynamic work environment
(People & Culture)
5. Innovation (Employer Reputation & Image)
3. Innovation (Employer Reputation & Image)
4. Respect for its people (People & Culture)
5. Professional training and development (Job
Characteristics)
!
© Universum Communications
PLEASE NOTE: These tables show the attractiveness of
each of the 40 attributes in relation to how important the
students think its driver is. This analysis gives a
summarized 360 degree view of what influences employer
attractiveness.
43
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
6.
APPENDIX
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (1/6)
University
Total
University
Total
Georgia Institute of Technology
Purdue University
Virginia Tech
University of Puerto Rico
University of Michigan - Ann Arbor
Texas A&M University
Arizona State University
Pennsylvania State University
North Carolina State University - Raleigh
Iowa State University
University of Illinois at Urbana - Champaign
Missouri University of Science & Technology
Auburn University
Michigan Technological University
University of Florida
University of Washington - Seattle
Colorado School of Mines
University of Wisconsin - Madison
3.00%
2.21%
2.19%
2.05%
1.95%
1.93%
1.84%
1.75%
1.69%
1.55%
1.55%
1.52%
1.51%
1.45%
1.31%
1.30%
1.24%
1.23%
Oregon State University
University of California - Berkeley
New Jersey Institute of Technology
California State University - Long Beach
Cornell University
Clemson University
University of Arizona
University of Colorado - Boulder
Rensselaer Polytechnic Institute
University of Maryland - CollegePark
Michigan State University
Texas Tech University
Rutgers University - New Brunswick
Ohio State University
University of Cincinnati
Rochester Institute of Technology
University of Houston
University of Akron
1.17%
1.16%
1.11%
1.02%
1.01%
0.99%
0.99%
0.98%
0.96%
0.95%
0.95%
0.94%
0.92%
0.90%
0.85%
0.85%
0.85%
0.85%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
45
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (2/6)
University
Total
University
Total
University of California - San Diego
Kansas State University
East Carolina University
University of Tennessee
SUNY Buffalo
Mississippi State University
Louisiana State University
Old Dominion University
University of Nebraska - Lincoln
Massachusetts Institute of Technology
University of Central Florida
Florida State University
Northeastern University
University of Texas - Arlington
University of California - Los Angeles
Drexel University
University of Oklahoma
New Mexico State University
0.84%
0.84%
0.84%
0.80%
0.78%
0.78%
0.77%
0.72%
0.70%
0.70%
0.69%
0.69%
0.66%
0.66%
0.64%
0.63%
0.63%
0.63%
Colorado State University
University of Southern California
University of Texas - Austin
Embry Riddle Aeronautical University
University of Illinois - Chicago
Columbia University
University of Kentucky
North Dakota State University
University of South Florida
University of Kansas
Lehigh University
University of California - Riverside
University of Texas - El Paso
University of Alabama
Montana State University - Bozeman
University of South Carolina - Columbia
Utah State University
Polytechnic Institute of New York University
0.59%
0.58%
0.58%
0.58%
0.57%
0.57%
0.55%
0.53%
0.53%
0.52%
0.49%
0.48%
0.48%
0.47%
0.46%
0.45%
0.45%
0.44%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
46
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (3/6)
University
Total
University
Total
Virginia Commonwealth University
Duke University
Oklahoma State University
University of Michigan - Dearborn
CUNY NYC College of Technology
University of Massachusetts - Amherst
Youngstown State University
University of Delaware
University of New Mexico
Washington University in St. Louis
Stanford University
University of Iowa
University of Texas at San Antonio
University of Wyoming
Boston University
Carnegie Mellon University
George Mason University
University of Virginia
0.44%
0.43%
0.43%
0.43%
0.42%
0.42%
0.42%
0.42%
0.41%
0.41%
0.41%
0.39%
0.39%
0.38%
0.37%
0.37%
0.37%
0.37%
West Virginia University
University of Maryland - Baltimore
Case Western Reserve University
Villanova University
SUNY Binghamton
California State University - Northridge
Johns Hopkins University
Prairie View A&M University
Syracuse University
California State University - Fullerton
University of California - Irvine
University of Connecticut
University of Minnesota - Twin Cities
University of North Carolina - Charlotte
University of Pennsylvania
University of Alaska - Fairbanks
University of California - Santa Barbara
University of Idaho
0.37%
0.37%
0.37%
0.35%
0.35%
0.35%
0.34%
0.33%
0.33%
0.32%
0.32%
0.32%
0.32%
0.32%
0.32%
0.31%
0.31%
0.30%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
47
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (4/6)
University
Total
University
Total
Princeton University
University of Dayton
University of Nevada - Las Vegas
University of Vermont
Boise State University
Miami University of Ohio
San Diego State University
University of Georgia
University of Rhode Island
Western Michigan University
Central Michigan University
University of South Alabama
Northern Arizona University
Florida A&M University
Bradley University
Rice University
Morgan State University
Bucknell University
0.30%
0.29%
0.27%
0.27%
0.26%
0.26%
0.26%
0.26%
0.26%
0.26%
0.26%
0.25%
0.25%
0.25%
0.24%
0.24%
0.23%
0.21%
California State University - Fresno
Florida Atlantic University
Murray State University
University of California - Davis
University of Hawaii
University of Maine
University of Pittsburgh
University of Toledo
Texas Pan American University
Eastern Michigan University
Arkansas State University
SUNY Stony Brook
St. Louis University
Santa Clara University
Howard University
Baylor University
University of Miami
Florida International University
0.21%
0.21%
0.21%
0.21%
0.21%
0.21%
0.21%
0.21%
0.21%
0.21%
0.20%
0.19%
0.19%
0.19%
0.17%
0.17%
0.16%
0.16%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
48
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (5/6)
University
Total
University
Total
Idaho State University
Kent State University
Portland State University
St. Cloud State University
University of Arkansas - Fayetteville
University of Colorado - Denver
University of Missouri - Columbia
University of North Florida
University of Rochester
University of Utah
Washington State University
Wichita State University
Saginaw Valley State University
Western Washington University
University of Mississippi
Lafayette College
California Institute of Technology
George Washington University
0.16%
0.16%
0.16%
0.16%
0.16%
0.16%
0.16%
0.16%
0.16%
0.16%
0.16%
0.16%
0.16%
0.16%
0.15%
0.15%
0.14%
0.14%
Olin College of Engineering
Southern Methodist University
Indiana University of Pennsylvania
California Polytechnic State University - San Luis Obispo
Alabama A&M University
California Polytechnic State University - Pomona
Indiana State University
Indiana University
New York Institute of Technology
Stevens Institute of Technology
Temple University
University of Texas - Dallas
University of Texas - Tyler
Tulane University
Southern Utah University
Yale University
James Madison University
Loyola Marymount University
0.13%
0.12%
0.11%
0.11%
0.11%
0.11%
0.11%
0.11%
0.11%
0.11%
0.11%
0.11%
0.09%
0.08%
0.08%
0.08%
0.08%
0.07%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
49
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
Engineering
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (6/6)
University
Total
University
Total
Appalachian State University
University of San Diego
Fairfield University
Wayne State University
Brigham Young University
Brown University
Kettering University
Marquette University
Milwaukee School Of Engineering
Northern Illinois University
Northwestern University
Oakland University
San Jose State University
Southeastern Louisiana University
University of California - Santa Cruz
University of Central Missouri
University of Evansville
University of Louisville
University of New Orleans
University of North Texas
University of Northern Iowa
0.07%
0.07%
0.06%
0.06%
0.05%
0.05%
0.05%
0.05%
0.05%
0.05%
0.05%
0.05%
0.05%
0.05%
0.05%
0.05%
0.05%
0.05%
0.05%
0.05%
0.05%
Vanderbilt University
Wentworth Institute of Technology
Wright State University
Marshall University
Texas Southern University
Xavier University
Harvard University
Trinity University
New York University
Texas Christian University
Morehouse College
University of Denver
Robert Morris University
University of North Carolina - Chapel Hill
Smith College
Spelman College
SUNY Albany
Providence College
Texas Woman's University
Other
0.05%
0.05%
0.05%
0.05%
0.05%
0.05%
0.05%
0.05%
0.04%
0.04%
0.03%
0.03%
0.03%
0.03%
0.02%
0.01%
0.01%
0.00%
0.00%
1.07%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
50