UNIVERSUM STUDENT SURVEY 2012
University Report • US Undergraduate Edition
Michigan Technological University
All students
WWW.UNIVERSUMGLOBAL.COM
ANNUAL RESEARCH
CONSULTING PROJECTS
UNIVERSUM IN THE WORLD
© Universum Communications
2
ABOUT US
Universum is an international organisation, with its headquarters
in Stockholm, Sweden and operates in the field
of employer branding and talent research. Our purpose is
to improve the communications between students, career services
and employers.
We believe that career choice is one of the most important
decisions in a student’s life. We therefore want to provide students
with information and support career services in
their role. We also believe that companies need to understand student expectations, to adjust their offering and
working environment to attract potential candidates and
meet their resourcing needs.
Our role is threefold: 1) we provide students with information on companies, 2) support
career services in their role and 3) help companies to develop their employer value.
3
1.
METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. STUDENTS’ EMPLOYER PREFERENCES
5. APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
METHODOLOGY & KEY FINDINGS
METHODOLOGY & TARGET GROUPS
FIELD PERIOD: November 2011 to March 2012
NO. OF EDUCATIONAL INSTITUTIONS INCLUDED:
320
Base of the
group
Number of
respondents
THE QUESTIONNAIRE
 Created with 24 years of experience,
extensive research within HR, focus groups and
communication with both our clients and students.
 Global perspective - local insight.
 Comprised of closed-ended questions with an
extensive list of alternatives and an ‘Other’ option.
Group 1
DATA COLLECTION
Group 2
Michigan Technological
University
Conducted via an on-line survey. The online link
was distributed primarily via university contacts (career
centers and the educational institutions).
Total
544
59,643
WEIGHTING:
In our data collection we set targets
by main
field of study and educational institution. In order
to provide our clients with reliable data in each market
and to get the questions distributions as close as
possible to the actual population distribution, we use
weighting based on population frequencies of the target
groups.
© Universum Communications
5
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
KEY FINDINGS • MICHIGAN TECHNOLOGICAL UNIVERSITY
33% women and 67% men
Average age:
Average perceived GPA:
Average expected annual salary:
3.2
54,868 USD
Top actual communication
channels:
• Employer websites
• Career fairs
• TV advertisements
20.5 years
Top career
goals:
• To be secure or stable in my job
• To have work/life balance
• To be dedicated to a cause or to feel that I am serving
a greater good
Most preferred industries:
• Engineering and manufacturing
• Aerospace and defense
• Automotive
© Universum Communications
6
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
KEY FINDINGS • TOTAL
66% women and 34% men
Average age:
Average perceived GPA:
Average expected annual salary:
3.5
50,642 USD
Top actual communication
channels:
• Employer websites
• Social networks/communities
• TV advertisements
21.1 years
Top career
goals:
• To have work/life balance
• To be secure or stable in my job
• To be dedicated to a cause or to feel that I am serving
a greater good
Most preferred industries:
• Health care equipment and services
• Educational and research institutions
• Public sector and Governmental Agencies
© Universum Communications
7
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
AGE & GENDER
AVERAGE AGE
GENDER
Michigan Technological University
Michigan Technological University
33%
67%
20.5 years
Total
66%
34%
Total
21.1 years
Female
?
Male
SURVEY QUESTIONS
• What is your year of birth?
• What is your gender
© Universum Communications
8
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
ETHNICITY
92%
White/Caucasian
65%
8%
13%
Asian/Native Hawaiian or Pacific
Islander
American Indian/Alaskan Native
Black/African American
Latino/Hispanic
Asian-Indian
Middle Eastern
Other
I do not wish to say
?
7%
2%
7%
10%
2%
12%
2%
2%
1%
Michigan Technological University
3%
Total
SURVEY QUESTION
How would you classify your ethnic background?
© Universum Communications
9
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
AREA OF STUDY
BUSINESS (1/3)
Area of study
Management
Accounting/ Auditing/ Taxation
Marketing
Economics
Operations
Finance
Supply Chain Management
Logistics
Advertising
Banking
Entrepreneurial Studies
Film and Media Arts
International Business
Sales
Statistics
?
Michigan
Technological
University
29%
21%
18%
15%
12%
9%
9%
6%
3%
3%
3%
3%
3%
3%
3%
Total
11%
28%
15%
10%
1%
18%
2%
1%
4%
2%
3%
2%
6%
1%
1%
SURVEY QUESTION
What is your major(s)/main area(s) of study?
© Universum Communications
10
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
AREA OF STUDY
BUSINESS (2/3)
Area of study
Actuarial Science
Broadcasting, Telecommunications and Mass Media
Business Administration & Management
Business Law
Communication Studies
Digital Communications and Multimedia
Financial Management
Financial Planning
Healthcare Administration
Hospitality Management
Human Resource Management
Industrial Management
Information, Risk & Operations Management (IROM)
Insurance
Journalism
?
Michigan
Technological
University
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
Total
1%
1%
8%
1%
4%
1%
2%
1%
3%
3%
3%
0%
1%
1%
2%
SURVEY QUESTION
What is your major(s)/main area(s) of study?
© Universum Communications
11
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
AREA OF STUDY
BUSINESS (3/3)
Area of study
Labor Studies
Management Information Systems
Merchandising & Retail/ Fashion Apparel
Non-Profit Administration
Prelaw
Project Management
Public Administration & Policy
Public Relations
Radio and Television
Real Estate
Restaurant Management
Speech Communication
Strategic and Organizational Communication
Tourism
Undeclared
Other Business
?
Michigan
Technological
University
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
3%
Total
0%
3%
1%
1%
2%
1%
1%
4%
1%
1%
1%
1%
1%
1%
3%
4%
SURVEY QUESTION
What is your major(s)/main area(s) of study?
© Universum Communications
12
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
AREA OF STUDY
ENGINEERING (1/2)
Area of study
Mechanical Engineering
Civil Engineering
Chemical Engineering
Electrical Engineering
Biomedical Engineering
Environmental Engineering
Materials Engineering
Computer Engineering
Engineering Technology
Biological Engineering/Bioengineering
Construction
Aerospace Engineering/Aeronautics
Electronics Engineering
Biomolecular Engineering
?
Michigan
Technological
University
36%
17%
13%
11%
9%
9%
6%
2%
2%
1%
1%
1%
1%
0%
Total
24%
13%
14%
11%
9%
4%
3%
6%
1%
4%
2%
7%
1%
1%
SURVEY QUESTION
What is your major(s)/main area(s) of study?
© Universum Communications
13
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
AREA OF STUDY
ENGINEERING (2/2)
Area of study
Engineering Management
Industrial Engineering/Design
Manufacturing Engineering
Petroleum Engineering
Physics Engineering
Software Engineering
Architectural Engineering
Astronautical Engineering
General Engineering
Nuclear Engineering
Packaging
Systems Analysis & Engineering
Undeclared
Other Engineering
?
Michigan
Technological
University
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
3%
Total
1%
7%
1%
2%
1%
1%
2%
0%
0%
1%
0%
1%
1%
3%
SURVEY QUESTION
What is your major(s)/main area(s) of study?
© Universum Communications
14
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
AREA OF STUDY
IT (1/2)
Area of study
Computer Science
Computer Networking
Network Security
Information Technology
Software Engineering
Computer Programming
Information Systems
Information Systems Security
Computer Information Systems
Computer Information Technology
Information Assurance
Internet Technologies
Telecommunications/ Data Networking
?
Michigan
Technological
University
57%
32%
22%
16%
14%
11%
11%
11%
8%
8%
5%
5%
5%
Total
51%
7%
6%
13%
5%
11%
11%
6%
11%
9%
2%
2%
2%
SURVEY QUESTION
What is your major(s)/main area(s) of study?
© Universum Communications
15
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
AREA OF STUDY
IT (2/2)
Area of study
Computer Engineering
Game Design
Graphics & Multimedia
Technology Management
Computer Forensics
Engineering Technology
Geographic Information Systems
Management Information System (MIS)
Managing Innovation
Undeclared
Web Development and Design
Web Management
Other IT
?
Michigan
Technological
University
3%
3%
3%
3%
0%
0%
0%
0%
0%
0%
0%
0%
0%
Total
2%
6%
6%
3%
3%
0%
1%
9%
0%
1%
9%
3%
3%
SURVEY QUESTION
What is your major(s)/main area(s) of study?
© Universum Communications
16
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
AREA OF STUDY
NATURAL SCIENCES (1/2)
Area of study
Biology
Chemistry and Biochemistry
Environmental Studies
Ecology
Psychology
Wildlife Ecology
Mathematics & Statistics
Forestry
Health Sciences
Pre-Medical Studies
Geology
Physics
Exercise Science
Physical Therapy
Biotechnology
Neuroscience
Pharmacy
Veterinary Science
Animal Sciences
Computer Science
?
Michigan
Technological
University
21%
17%
15%
14%
14%
10%
8%
6%
6%
6%
5%
5%
4%
4%
3%
3%
3%
3%
1%
1%
Total
27%
13%
5%
1%
11%
1%
5%
0%
8%
16%
1%
3%
3%
3%
1%
4%
3%
3%
4%
1%
SURVEY QUESTION
What is your major(s)/main area(s) of study?
© Universum Communications
17
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
AREA OF STUDY
NATURAL SCIENCES (2/2)
Area of study
Geography
Kinesiology
Microbiology
Undeclared
Zoology
Agriculture
Astronomy
Atmospheric Studies
Aviation
Dietetics/Nutrition
Food Science
Forensic Sciences
Geoscience
Human Ecology
Marine Science
Nursing
Occupational Science
Public Health
Sports Management
Other Natural Sciences
?
Michigan
Technological
University
1%
1%
1%
1%
1%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
4%
Total
1%
4%
3%
1%
2%
2%
0%
0%
1%
3%
1%
1%
1%
0%
1%
12%
1%
3%
0%
3%
SURVEY QUESTION
What is your major(s)/main area(s) of study?
© Universum Communications
18
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
AREA OF STUDY
HUMANITIES/LIBERAL ARTS/EDUCATION (1/3)
Area of study
Science, Technology and Society Program
English
Mass Communication
Anthropology
Education
Social Sciences
History
Cultural Studies
Humanities Program
International Studies
Music
Creative Writing
Criminal Justice
Ethnic and Regional Studies
Foreign Language
?
Michigan
Technological
University
29%
20%
20%
11%
11%
11%
9%
6%
6%
6%
6%
3%
3%
3%
3%
Total
1%
9%
8%
5%
13%
2%
7%
1%
1%
5%
4%
3%
5%
1%
10%
SURVEY QUESTION
What is your major(s)/main area(s) of study?
© Universum Communications
19
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
AREA OF STUDY
HUMANITIES/LIBERAL ARTS/EDUCATION (2/3)
Area of study
Gender Studies
Government
Graphic & Interactive Design
Law and Legal Studies
Linguistics
Philosophy
Political Science
Pre-Law
Psychology
Religious Studies
American Studies
Architecture
Art and Art History
Child/Family Development
Classical Studies
?
Michigan
Technological
University
3%
3%
3%
3%
3%
3%
3%
3%
3%
3%
0%
0%
0%
0%
0%
Total
1%
1%
2%
2%
2%
3%
11%
5%
18%
1%
1%
2%
5%
3%
1%
SURVEY QUESTION
What is your major(s)/main area(s) of study?
© Universum Communications
20
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
AREA OF STUDY
HUMANITIES/LIBERAL ARTS/EDUCATION (3/3)
Area of study
Comparative Literature Program
Counseling
European Studies
Geography and the Environment
Interior Design
International Relations
Peace Studies
Photography
Planning
Social Work
Sociology
Special Education
Speech Therapy
Theatre and Dance
Undeclared
Women's Studies
Other Humanities
?
Michigan
Technological
University
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
14%
Total
0%
1%
0%
1%
1%
4%
0%
1%
1%
3%
5%
2%
2%
3%
1%
1%
7%
SURVEY QUESTION
What is your major(s)/main area(s) of study?
© Universum Communications
21
METHODOLOGY & KEY FINDINGS
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
TOP EDUCATIONAL INSTITUTIONS
TOTAL
University
Total
University
Total
Pennsylvania State University
Michigan State University
University of Central Florida
Arizona State University
Purdue University
Texas A&M University
University of Washington - Seattle
University of Arizona
Florida State University
University of Houston
University of Florida
University of Illinois at Urbana - Champaign
University of Michigan - Ann Arbor
University of Colorado - Boulder
University of Wisconsin - Madison
1.31%
1.20%
1.17%
1.12%
1.10%
1.09%
1.01%
1.00%
0.94%
0.91%
0.91%
0.88%
0.88%
0.85%
0.83%
University of Maryland - CollegePark
Virginia Tech
University of Georgia
Rutgers University - New Brunswick
Ohio State University
University of South Florida
Temple University
University of Cincinnati
University of Texas at San Antonio
California State University - Northridge
University of California - Berkeley
Auburn University
University of Kansas
University of California - Los Angeles
University of New Mexico
0.83%
0.79%
0.79%
0.77%
0.76%
0.76%
0.75%
0.75%
0.73%
0.73%
0.73%
0.71%
0.70%
0.69%
0.68%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
22
1. METHODOLOGY & KEY FINDINGS
2.
UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. STUDENTS’ EMPLOYER PREFERENCES
5. APPENDIX
UNIVERSITY EXPERIENCE
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
CAREER SERVICES VISITS - MICHIGAN TECHNOLOGICAL
UNIVERSITY
12%
Once
24%
30%
2-5 times
52%
29%
6 or more times
10%
27%
None
13%
3%
Not planning to visit
Virtually
2%
Physically
?
SURVEY QUESTION
How often have you used your campus career services or
attended event/work-shops hosed by them this year?
© Universum Communications
24
UNIVERSITY EXPERIENCE
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
CAREER ADVISING
EMPLOYMENT ADVISNING
3%
2%
Not at all satisfied 1
Not at all satisfied 1
5%
3%
7%
6%
2
2
9%
7%
25%
11%
3
3
23%
20%
28%
33%
4
4
27%
30%
25%
41%
Very satisfied 5
Very satisfied 5
21%
12%
Total
Not applicable
27%
Michigan
Technological
University
7%
?
Total
Not applicable
16%
Michigan
Technological
University
12%
SURVEY QUESTION
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
© Universum Communications
25
UNIVERSITY EXPERIENCE
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
CAREER/JOB FAIRS
INTERNSHIP POSTINGS
4%
2%
Not at all satisfied 1
Not at all satisfied 1
5%
3%
8%
3%
2
2
11%
7%
19%
10%
3
3
22%
20%
29%
24%
4
4
27%
31%
36%
58%
Very satisfied 5
Very satisfied 5
27%
5%
Total
Not applicable
32%
Michigan
Technological
University
3%
?
Total
Not applicable
9%
Michigan
Technological
University
8%
SURVEY QUESTION
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
© Universum Communications
26
UNIVERSITY EXPERIENCE
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
JOB POSTINGS
RESOURCE MATERIALS (PRINT, VIDEO, OR ONLINE)
4%
3%
Not at all satisfied 1
Not at all satisfied 1
4%
4%
8%
12%
2
2
11%
10%
22%
23%
3
3
24%
26%
32%
31%
4
4
28%
28%
30%
24%
Very satisfied 5
Very satisfied 5
23%
6%
Not applicable
9%
?
22%
Michigan Technological
University
7%
Not applicable
Total
10%
Michigan Technological
University
Total
SURVEY QUESTION
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
© Universum Communications
27
UNIVERSITY EXPERIENCE
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
CAREER SERVICES WEBSITE
WORKSHOPS (RESUME WRITING, INTERVIEWING, ETC.)
2%
3%
Not at all satisfied 1
Not at all satisfied 1
3%
4%
3%
7%
2
2
8%
9%
16%
24%
3
3
21%
23%
31%
34%
4
4
29%
30%
38%
27%
Very satisfied 5
Very satisfied 5
24%
6%
Total
Not applicable
27%
Michigan
Technological
University
9%
Not applicable
13%
9%
?
Michigan Technological
University
Total
SURVEY QUESTION
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
© Universum Communications
28
UNIVERSITY EXPERIENCE
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
EMPLOYER INFORMATION SESSIONS
2%
Not at all satisfied 1
5%
6%
2
11%
17%
3
24%
38%
4
26%
31%
Very satisfied 5
20%
6%
Michigan
Technological
University
Total
Not applicable
15%
?
SURVEY QUESTION
Please rate how satisfied you are with the following career
services at your college. 1 = Not at all satisfied, 5 = Very satisfied
© Universum Communications
29
UNIVERSITY EXPERIENCE
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
OVERALL SATISFACTION
3%
Poor
3%
8%
Fair
18%
30%
Good
37%
41%
Very good
29%
18%
Excellent
Michigan Technological University
13%
Total
?
SURVEY QUESTION
How would you rate the career services offered at your school?
© Universum Communications
30
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3.
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. STUDENTS’ EMPLOYER PREFERENCES
5. APPENDIX
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
MOST PREFERRED INDUSTRIES
52%
Engineering and manufacturing
11%
21%
Aerospace and defense
Automotive
Construction and materials
Software and computer services
Industrial engineering
Oil & Gas
Chemicals
Pharmaceuticals and biotech
Public sector and Governmental Agencies
?
6%
18%
3%
13%
2%
12%
5%
10%
2%
9%
4%
8%
4%
8%
9%
8%
Michigan Technological University
15%
Total
SURVEY QUESTION
In which industry would you ideally want to work when choosing
your first employment after graduation? Please select a maximum
of three alternatives
© Universum Communications
32
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
PREFERRED SIZE OF EMPLOYER
Micro employer (Less than 10
employees)
2%
2%
Small employer (10-100
employees)
16%
21%
44%
Medium-sized employer (100-500
employees)
Big employer (500-1000
employees)
Macro employer (More than 1000
employees)
?
40%
17%
20%
21%
17%
Michigan Technological University
Total
SURVEY QUESTION
What size of employer would you prefer working for when
choosing your first employment? Please select only one
alternative
© Universum Communications
33
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
CAREER GOALS
MICHIGAN TECHNOLOGICAL UNIVERSITY VS. TOTAL
64%
To be secure or stable in my job
58%
64%
To have work/life balance
63%
37%
To be dedicated to a cause or to feel that I am
serving a greater good
47%
33%
To be competitively or intellectually challenged
35%
24%
To be a technical or functional expert
9%
24%
To be entrepreneurial or creative/innovative
23%
24%
To be a leader or manager of people
25%
To have an international career
9%
16%
To be autonomous or independent
9%
Michigan Technological University
11%
?
Total
SURVEY QUESTION
Below is a list of nine possible career goals. Which are most
important to you? Please select a maximum of three alternatives
© Universum Communications
34
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
CAREER GOALS • 2012 VS. 2011
MICHIGAN TECHNOLOGICAL UNIVERSITY
64%
To be secure or stable in my job
49%
64%
To have work/life balance
65%
37%
To be dedicated to a cause or to feel that I am
serving a greater good
39%
33%
To be competitively or intellectually challenged
36%
24%
To be a technical or functional expert
25%
24%
To be entrepreneurial or creative/innovative
25%
24%
To be a leader or manager of people
23%
To have an international career
9%
10%
To be autonomous or independent
9%
Michigan Technological University 2012
10%
?
Michigan Technological University 2011
SURVEY QUESTION
Below is a list of nine possible career goals. Which are most
important to you? Please select a maximum of three alternatives
© Universum Communications
35
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
CAREER GOALS • 2012 VS. 2011
TOTAL
63%
To have work/life balance
62%
58%
To be secure or stable in my job
56%
47%
To be dedicated to a cause or to feel that I am serving a
greater good
44%
35%
To be competitively or intellectually challenged
34%
25%
To be a leader or manager of people
24%
23%
To be entrepreneurial or creative/innovative
22%
16%
To have an international career
17%
To be autonomous or independent
11%
12%
To be a technical or functional expert
9%
9%
?
Total 2012
Total 2011
SURVEY QUESTION
Below is a list of nine possible career goals. Which are most
important to you? Please select a maximum of three alternatives
© Universum Communications
36
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
EXPECTED ANNUAL SALARY
Michigan Technological University
54,868 USD
Total
50,642 USD
?
SURVEY QUESTION
What is your expected salary before taxes (excluding commission
and bonus) at your first employment after graduation?
© Universum Communications
37
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
ACTUAL COMMUNICATION CHANNELS • TOP 10
49%
Employer websites
43%
45%
Career fairs
28%
30%
TV advertisements
32%
21%
Career guidance websites
21%
21%
Social networks/communities
Employer presentations on campus
32%
21%
16%
19%
News print media advertisements
Recruitment brochures
22%
18%
16%
News websites advertisements
Professional networks/communities
?
18%
21%
18%
Michigan Technological University
24%
Total
SURVEY QUESTION
Through which channels have you learnt about these employers?
Please select as many alternatives as applicable
© Universum Communications
38
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4.
STUDENTS’ EMPLOYER PREFERENCES
5. APPENDIX
STUDENTS’ EMPLOYER PREFERENCES
THE DRIVERS OF EMPLOYER ATTRACTIVENESS
EMPLOYER REPUTATION & IMAGE
JOB CHARACTERISTICS
The attributes of the employer as an organization
The contents and demands of the job, including the learning
opportunities provided by the job
• Attractive/exciting products and services
• Corporate Social Responsibility
• Environmental sustainability
• Ethical standards
• Fast-growing/entrepreneurial
• Financial strength
• Innovation
• Inspiring management
• Market success
• Prestige
• Challenging work
• Client interaction
• Control over my number of working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel/relocation
• Professional training and development
• Secure employment
• Team oriented work
• Variety of assignments
PEOPLE & CULTURE
REMUNERATION & ADVANCEMENT OPPORTUNITIES
The social environment and attributes of the work place
The monetary compensation and other benefits, now and in
the future
• A creative and dynamic work environment
• A friendly work environment
• Acceptance towards minorities
• Enabling me to integrate personal interests in my schedule
• Interaction with international clients and colleagues
• Leaders who will support my development
• Recognizing performance (meritocracy)
• Recruiting only the best talent
• Respect for its people
• Support for gender equality
• Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good reference for future career
• High future earnings
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Rapid promotion
• Sponsorship of future education
!
© Universum Communications
The framework is developed together with professor Paula
Caligiuri, Director of the Center for HR Strategy at Rutgers
University. Based on specific research within HR, as well
as focus groups and general communication with both our
clients and students.
40
STUDENTS’ EMPLOYER PREFERENCES
5
THE DRIVERS OF EMPLOYER ATTRACTIVENESS
EMPLOYER
REPUTATION
& IMAGE
JOB
CHARACTERISTICS
PEOPLE
& CULTURE
REMUNERATION &
ADVANCEMENT
OPPORTUNITIES
© Universum Communications
41
STUDENTS’ EMPLOYER PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
5
RELATIVE IMPORTANCE OF EACH DRIVER
Michigan Technological University
22%
25%
25%
22%
26%
27%
25%
?
Total
26%
EMPLOYER REPUTATION & IMAGE
PEOPLE & CULTURE
JOB CHARACTERISTICS
REMUNERATION & ADVANCEMENT OPPORTUNITIES
SURVEY QUESTION
How would you rate the relative importance of these aspects
when choosing your Ideal Employer?
Please divide 100 points between the alternatives in accordance
with importance
© Universum Communications
42
STUDENTS’ EMPLOYER PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
5
EMPLOYER REPUTATION & IMAGE
54%
Innovation
35%
Financial strength
34%
35%
Ethical standards
44%
33%
Attractive/exciting products and services
30%
27%
Environmental sustainability
20%
27%
Prestige
30%
24%
Market success
23%
22%
Inspiring management
Fast-growing/entrepreneurial
Corporate Social Responsibility
?
EMPLOYER
REPUTATION
& IMAGE
39%
27%
14%
15%
13%
Michigan Technological University
20%
Total
SURVEY QUESTION
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
© Universum Communications
43
STUDENTS’ EMPLOYER PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
JOB CHARACTERISTICS
59%
Secure employment
42%
Variety of assignments
27%
38%
Challenging work
32%
36%
Professional training and development
41%
28%
Flexible working conditions
29%
21%
Team oriented work
22%
21%
High level of responsibility
23%
19%
Opportunities for international travel/relocation
Control over my number of working hours
Client interaction
?
JOB
CHARACTERISTICS
49%
28%
12%
14%
10%
Michigan Technological University
18%
Total
SURVEY QUESTION
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
© Universum Communications
44
STUDENTS’ EMPLOYER PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
5
PEOPLE & CULTURE
54%
Respect for its people
47%
A creative and dynamic work environment
46%
46%
A friendly work environment
43%
43%
Leaders who will support my development
39%
31%
Recognizing performance (meritocracy)
30%
23%
Enabling me to integrate personal interests in
my schedule
22%
19%
Recruiting only the best talent
19%
10%
Support for gender equality
Interaction with international clients and
colleagues
Acceptance towards minorities
?
PEOPLE
& CULTURE
50%
12%
8%
15%
5%
Michigan Technological University
11%
Total
SURVEY QUESTION
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
© Universum Communications
45
STUDENTS’ EMPLOYER PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
REMUNERATION & ADVANCEMENT OPPORTUNITIES
42%
Leadership opportunities
37%
High future earnings
37%
36%
Competitive base salary
28%
34%
Clear path for advancement
37%
33%
Competitive benefits
27%
30%
Good reference for future career
39%
29%
Sponsorship of future education
29%
19%
Performance-related bonus
18%
14%
Overtime pay/compensation
Rapid promotion
?
REMUNERATION &
ADVANCEMENT
OPPORTUNITIES
42%
13%
10%
Michigan Technological University
10%
Total
SURVEY QUESTION
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
© Universum Communications
46
STUDENTS’ EMPLOYER PREFERENCES
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
TOP FINDINGS
OVERALL MOST ATTRACTIVE ATTRIBUTES • TOP 5
MICHIGAN TECHNOLOGICAL
UNIVERSITY
TOTAL
1. Secure employment (Job Characteristics)
1. Respect for its people (People & Culture)
2. Respect for its people (People & Culture)
2. Secure employment (Job Characteristics)
3. A friendly work environment (People &
Culture)
3. A creative and dynamic work environment
(People & Culture)
4. A creative and dynamic work environment
(People & Culture)
4. A friendly work environment (People &
Culture)
5. Variety of assignments (Job
Characteristics)
5. Professional training and development (Job
Characteristics)
!
© Universum Communications
PLEASE NOTE: These tables show the attractiveness of
each of the 40 attributes in relation to how important the
students think its driver is. This analysis gives a
summarized 360 degree view of what influences employer
attractiveness.
47
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. STUDENTS’ EMPLOYER PREFERENCES
5.
APPENDIX
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (1/8)
University
Total
University
Total
Pennsylvania State University
Michigan State University
University of Central Florida
Arizona State University
Purdue University
Texas A&M University
University of Washington - Seattle
University of Arizona
Florida State University
University of Houston
University of Florida
University of Illinois at Urbana - Champaign
University of Michigan - Ann Arbor
University of Colorado - Boulder
University of Wisconsin - Madison
University of Maryland - CollegePark
Virginia Tech
University of Georgia
Rutgers University - New Brunswick
Ohio State University
1.31%
1.20%
1.17%
1.12%
1.10%
1.09%
1.01%
1.00%
0.94%
0.91%
0.91%
0.88%
0.88%
0.85%
0.83%
0.83%
0.79%
0.79%
0.77%
0.76%
University of South Florida
Temple University
University of Cincinnati
University of Texas at San Antonio
California State University - Northridge
University of California - Berkeley
Auburn University
University of Kansas
University of California - Los Angeles
University of New Mexico
California State University - Long Beach
Indiana University
North Carolina State University - Raleigh
Texas Tech University
Northern Arizona University
New York University
University of Texas - Austin
Colorado State University
Iowa State University
0.76%
0.75%
0.75%
0.73%
0.73%
0.73%
0.71%
0.70%
0.69%
0.68%
0.67%
0.67%
0.67%
0.66%
0.65%
0.65%
0.64%
0.64%
0.64%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
49
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (2/8)
University
Total
University
Total
Georgia State University
Louisiana State University
Kansas State University
Clemson University
University of South Carolina - Columbia
Rochester Institute of Technology
University of Nevada - Las Vegas
Boston University
University of Alabama
California State University - Fullerton
University of Kentucky
Miami University of Ohio
University of Massachusetts - Amherst
University of Akron
George Mason University
University of Tennessee
Georgia Institute of Technology
University of California - Santa Barbara
University of Oklahoma
University of Southern California
0.64%
0.63%
0.63%
0.62%
0.61%
0.59%
0.59%
0.59%
0.58%
0.58%
0.57%
0.57%
0.57%
0.57%
0.57%
0.56%
0.56%
0.55%
0.54%
0.54%
University of Iowa
University of California - San Diego
University of California - Riverside
Kent State University
DePaul University
Central Michigan University
CUNY Baruch College
University of Puerto Rico
Baylor University
Oklahoma State University
SUNY Stony Brook
Mississippi State University
University of Connecticut
University of Oregon
University of Texas - Arlington
Oregon State University
University of Colorado - Denver
California Polytechnic State University - San Luis Obispo
SUNY Buffalo
0.54%
0.54%
0.53%
0.53%
0.52%
0.51%
0.51%
0.50%
0.50%
0.49%
0.49%
0.49%
0.48%
0.48%
0.48%
0.47%
0.47%
0.47%
0.47%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
50
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (3/8)
University
Total
University
Total
East Carolina University
Florida International University
University of Minnesota - Twin Cities
University of Illinois - Chicago
Cornell University
Virginia Commonwealth University
James Madison University
University of Nebraska - Lincoln
Northeastern University
West Virginia University
Texas Pan American University
CUNY Brooklyn College
University of Missouri - Columbia
Boise State University
Old Dominion University
Towson University
Syracuse University
California State University - Fresno
Drexel University
University of Pennsylvania
0.46%
0.46%
0.45%
0.45%
0.45%
0.45%
0.44%
0.43%
0.43%
0.42%
0.42%
0.42%
0.41%
0.41%
0.41%
0.40%
0.40%
0.39%
0.38%
0.38%
Eastern Michigan University
New Mexico State University
Loyola University - Chicago
Kennesaw State University
University of Texas - El Paso
University of Maryland - Baltimore
University of North Texas
Brigham Young University
University of Delaware
Florida Atlantic University
Appalachian State University
Western Washington University
Montclair State University
University of North Carolina - Chapel Hill
Indiana University of Pennsylvania
San Diego State University
SUNY Albany
University of Hawaii
University of Miami
0.38%
0.38%
0.38%
0.38%
0.37%
0.37%
0.36%
0.35%
0.34%
0.34%
0.34%
0.33%
0.33%
0.33%
0.33%
0.32%
0.32%
0.31%
0.31%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
51
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (4/8)
University
Total
University
Total
University of North Carolina - Charlotte
Florida A&M University
CUNY Queens College
Utah State University
Ball State University
North Dakota State University
Illinois State University
University of Pittsburgh
SUNY Binghamton
University of South Alabama
Texas Woman's University
Pace University - New York City
University of Vermont
Montana State University - Bozeman
Michigan Technological University
University of Virginia
Southern Illinois University
Marshall University
Fort Hays State University
University of Rhode Island
0.30%
0.30%
0.30%
0.30%
0.30%
0.29%
0.29%
0.29%
0.29%
0.29%
0.29%
0.28%
0.28%
0.27%
0.27%
0.27%
0.26%
0.26%
0.26%
0.25%
Missouri University of Science & Technology
Missouri State University
University of Wyoming
Portland State University
Tulane University
Western Michigan University
University of California - Irvine
Washington University in St. Louis
New Jersey Institute of Technology
University of Louisville
Bentley University
Villanova University
Washington State University
Southeastern Louisiana University
Arkansas State University
Harvard University
Saginaw Valley State University
University of Alaska - Fairbanks
St. John's University
0.25%
0.25%
0.25%
0.25%
0.25%
0.25%
0.24%
0.24%
0.24%
0.24%
0.23%
0.23%
0.23%
0.23%
0.23%
0.23%
0.23%
0.23%
0.23%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
52
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (5/8)
University
Total
University
Total
Idaho State University
Middle Tennessee State University
CUNY NYC College of Technology
Georgetown University
Youngstown State University
Rensselaer Polytechnic Institute
University of North Florida
University of Michigan - Dearborn
Radford University
Rutgers University - Newark
Howard University
St. Louis University
Morgan State University
Embry Riddle Aeronautical University
Chapman University
Duke University
Lehigh University
Ramapo College
University of California - Santa Cruz
George Washington University
0.22%
0.22%
0.22%
0.22%
0.22%
0.22%
0.22%
0.21%
0.21%
0.21%
0.21%
0.20%
0.20%
0.20%
0.20%
0.20%
0.20%
0.20%
0.20%
0.20%
Northern Illinois University
College of Charleston
Bradley University
University of San Diego
Murray State University
Texas Christian University
University of Toledo
Wichita State University
University of Dayton
University of Utah
University of Central Missouri
Wright State University
Massachusetts Institute of Technology
Colorado School of Mines
University of San Francisco
University of Texas - Tyler
Seton Hall University
Rhode Island College
Columbia University
0.19%
0.19%
0.19%
0.19%
0.19%
0.19%
0.19%
0.19%
0.19%
0.18%
0.18%
0.18%
0.18%
0.18%
0.18%
0.17%
0.17%
0.17%
0.17%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
53
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (6/8)
University
Total
University
Total
Stanford University
Santa Clara University
University of California - Davis
Vanderbilt University
Indiana State University
University of Northern Colorado
St. Cloud State University
Southern Methodist University
University of Idaho
University of Maine
University of Mississippi
Xavier University
University of Rochester
University of Mary Washington
Loyola Marymount University
University of West Georgia
CUNY College of Staten Island
Carnegie Mellon University
University of Northern Iowa
Johns Hopkins University
0.17%
0.17%
0.17%
0.17%
0.17%
0.16%
0.16%
0.16%
0.16%
0.16%
0.16%
0.16%
0.15%
0.15%
0.15%
0.15%
0.15%
0.15%
0.15%
0.15%
Boston College
Columbus State University
Texas Southern University
Brown University
Wake Forest University
La Salle University
University of Denver
Princeton University
Robert Morris University
Rutgers University - Camden
Fordham University
Prairie View A&M University
University of Southern Indiana
Southern Utah University
Fairfield University
University of Arkansas - Fayetteville
Providence College
St. Joseph's University
Truman State University
0.15%
0.14%
0.14%
0.14%
0.14%
0.14%
0.14%
0.14%
0.14%
0.13%
0.13%
0.13%
0.13%
0.13%
0.13%
0.12%
0.12%
0.12%
0.12%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
54
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (7/8)
University
Total
University
Total
Western Connecticut State University
Yale University
University of Notre Dame
Case Western Reserve University
Bucknell University
Babson College
Northwestern University
University of Washington - Bothell
California State University - Dominguez Hills
College of William and Mary
Alabama A&M University
Pace University - Westchester
College of New Jersey
Butler University
Morehouse College
University of Arkansas - Pine Bluff
Creighton University
Polytechnic Institute of New York University
American University
Georgia Southern University
0.12%
0.11%
0.11%
0.11%
0.11%
0.11%
0.11%
0.10%
0.09%
0.09%
0.09%
0.09%
0.09%
0.09%
0.09%
0.09%
0.09%
0.08%
0.08%
0.08%
Lafayette College
Keene State College
Lewis University
Clark Atlanta University
Brandeis University
University of Wisconsin - Milwaukee
University of Richmond
Trinity University
University of Chicago
San Jose State University
Rice University
Wayne State University
Spelman College
University of Texas - Dallas
Bowling Green State University
CUNY Hunter College
University of Evansville
California State University - Sacramento
California Polytechnic State University - Pomona
0.08%
0.08%
0.07%
0.07%
0.07%
0.07%
0.07%
0.07%
0.07%
0.07%
0.06%
0.06%
0.06%
0.06%
0.06%
0.06%
0.05%
0.05%
0.05%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
55
APPENDIX
Universum Student Survey 2012
University Report
US Undergraduate Edition
All students
Michigan Technological University
EDUCATIONAL INSTITUTIONS
TOTAL (8/8)
University
Total
University
Total
Eastern Illinois University
University of New Orleans
University of Ohio
DePauw University
California Institute of Technology
North Carolina A&T State University
Albion College
New York Institute of Technology
Regis University
Bryant University
Barnard College
Western Kentucky University
Huston-Tillotson University
Marquette University
CUNY City College
Xavier University of Louisiana
Oakland University
Stevens Institute of Technology
California State University - Chico
Tuskegee University
Olin College of Engineering
Fairleigh Dickinson University
Hampton University
0.05%
0.04%
0.04%
0.04%
0.04%
0.04%
0.04%
0.03%
0.03%
0.03%
0.03%
0.03%
0.03%
0.03%
0.03%
0.03%
0.02%
0.02%
0.02%
0.02%
0.02%
0.01%
0.01%
University of St.Thomas - St.Paul
University of Tulsa
University of New Hampshire
Southern University and A&M College
Hofstra University
Dartmouth College
Cleveland State University
Kettering University
Milwaukee School Of Engineering
Wentworth Institute of Technology
Manhattan College
Southern New Hampshire University
Worcester Polytechnic Institute
Claflin University
CUNY Medgar Evers College
Lincoln University
Bryn Mawr College
Central Connecticut State University
Emory University
Smith College
Rose-Hulman Institute of Technology
Pratt Institute
Other
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.01%
0.00%
0.00%
0.00%
4.06%
?
SURVEY QUESTION
!
Which educational institution do you attend?
© Universum Communications
PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
56