MGT 4200 Entrepreneurial Management Offered in the spring semester Course Goal: To introduce the skills needed and knowledge required for building innovative, highvalue, and sustainable business models Course Objective: Learn the basics of business model within the context of the unique advantages and challenges posed by new technologies; Build your ability to communicate concisely and persuasively both orally and in writing; Gained experience working in teams; and, Actually design a business model with your team for an entrepreneurial idea. Course Outline: Concept and definition of business model 9 building blocks of a business model: value proposition, target customers, customer relationship, channel, revenue stream, key partners, key activities, key resources, cost structure Business model patterns (a series of case analyses): unbundled, long-tail, multisided, free, and open Textbook: Business Model Generation, http://www.businessmodelgeneration.com/book Course Activities: Read & develop your own perspective Textbook - articles on the internet - videos Lectures and class discussion Case analyses Analyze the opportunities and challenges in Quirky’s business model Prove you’ve been paying attention Quizzes / midterm / final Develop your own business model Written report, presentation, and booth