MGT 4200 Entrepreneurial Management
Offered in the spring semester
Course Goal:
To introduce the skills needed and knowledge required for building innovative, highvalue, and sustainable business models
Course Objective:
 Learn the basics of business model within the context of the unique advantages
and challenges posed by new technologies;
 Build your ability to communicate concisely and persuasively both orally and in
writing;
 Gained experience working in teams; and,
 Actually design a business model with your team for an entrepreneurial idea.
Course Outline:
 Concept and definition of business model
 9 building blocks of a business model: value proposition, target customers,
customer relationship, channel, revenue stream, key partners, key activities, key
resources, cost structure
 Business model patterns (a series of case analyses): unbundled, long-tail, multisided, free, and open
Textbook: Business Model Generation,
http://www.businessmodelgeneration.com/book
Course Activities:
 Read & develop your own perspective

Textbook - articles on the internet - videos
 Lectures and class discussion
 Case analyses

Analyze the opportunities and challenges in Quirky’s business model
 Prove you’ve been paying attention

Quizzes / midterm / final
 Develop your own business model

Written report, presentation, and booth