Gordon State College
Graphic Identity Manual
Gordon State College Graphic Identity Manual
Gordon State College wishes to present a
consistent institutional identity to the public.
To accomplish this, the College has adopted a
graphic identity program that explains the use
of our identifying marks; the College logo and
the athletics mascot.
This publication describes the options available
to you and gives guidelines for ways you may
use our identifying marks.
For additional information please contact
Rhonda Toon at rhondat@gordonstate.edu or
call 678. 359. 5124
Gordon State College Graphic Marks
Gordon Logo Color
Spot Color:
PMS 653
Process Color:
C: 100 M: 62 Y: 0 K: 20
In general, the size of the logo should not be printed smaller than 9/16” in
height or larger than 3” except when approved for use on t-shirts, banners or
signage.
No type or graphic element may enter a square boundary of 3/16 of an inch
surrounding the logo mark.
The “Big G” is the preferred Gordon State College identity mark. In all cases, the
logo may be used only in the versions shown on the following pages.
The logo may be shown in white on any color,
but the preference is white on PMS 653 blue.
Gordon Type Only Treatment - (without address line)
Futura light
Gordon State College Graphic Marks - different uses
Gordon Logo & address — preferred use
Spot Color:
PMS 653 blue, and 457 gold
CMYK Colors:
Blue C: 100 M: 62 Y: 0 K: 20
Gold C: 0 M:15 Y: 100 K: 28
Font Usage:
Gordon State College — 8 point Futura
Address lines — 8 point Futura light
Leading:14 point
Gordon Logo & address vertical
For use only in instances where horizontal version will not work
Gordon State College Stationery
Gordon State College
University System of Georgia
OFFICE OF ADMISSIONS
419 College Drive
Barnesville, GA 30204
678. 359. 5021 f. 678. 359. 5080
www.gordonstate.edu
Gordon State College
University System of Georgia
OFFICE OF ADMISSIONS
419 College Drive
Barnesville, GA 30204
The logo symbol is the only graphic mark that can be
used on letterhead, envelopes, mailing labels,
business cards, pocket folders, and assorted varieties
of nametags, hangtags, and standard invitations.
#10 Envelope
Gordon State College
University System of Georgia
MARY WILSON, Ph.D.
Assistant Professor, Humanities
419 College Drive
Barnesville, GA 30204
678. 359. 5059 f. 770. 350. 2192
mwilson@gordonstate.edu
www.gordonstate.edu
Business card
Letterhead
Gordon State College Stationery
Gordon State College
University System of Georgia
OFFICE OF ADMISSIONS
419 College Drive
Barnesville, GA 30204
678. 359. 5021 f. 678. 359. 5080
www.gordonstate.edu
FAX TRANSMISSION
To:____________________________________________________________
From:__________________________________________________________
Date:__________________________________________________________
Number of pages including this page:_______________________________
Gordon State College
University System of Georgia
419 College Drive
Barnesville, GA 30204
4 x 5 Mailing label
Fax cover sheet
Gordon State College Products
Preferred usage:
White logo on navy blue, or black shirt.
Blue logo on white, or gray shirt.
Avoid other colors when printing logo on
promotional materials.
Gordon State College Athletics Mascot