Change4Life Summer Campaign 2012
March 2012
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Games4Life ambition
To use the momentum of the Diamond Jubilee, Olympics, Paralympics, and
other major, televised sporting events to encourage more people to be more
active through the summer and beyond
The role of Change4Life
We believe Change4Life can communicate an achievable activity message
to the nation throughout the summer of 2012. The Change4Life brand is the
perfect vehicle for this. Its friendly, accessible tone builds a bridge between
being active and having fun
By increasing activity levels and reducing sedentary behaviour Change4Life
supports your work in improving the health of the population
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Targeting adults and families
A personalised activity pack is available to everyone who completes a
Games4Life questionnaire
Supported with a six week eCRM programme plus themed content via a
media partner (tbc)
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Targeting children
Teachers of ages 5-11
Requesting schools to sign up to
receive Games4Life themed materials
including:
• Lesson plans
• Resource booklet
• Wall chart
• Competition and online content
For children aged 5-11
A2 double sided map and sticker book
One activity each day with ‘special’
weekend events
Distributed through local supporter and
C4L Sports Club schools w/c 14 May
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Targeting children cont/..
For children aged 5-11 and over
Change4Life will be exhibiting
at the final of the School Games
at the Olympic park on 9 May
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What else?
TV advertising
• National TV advertising campaign starts 11 June
Digital
• C4L Website – new content and updating of 2011 ‘fun generator’
• Mobile optimised families registration and G4L content
• Social Media (Facebook/Twitter) – teaser comms, promotion of G4L
messaging
• Digital Advertising/Search
• Syndication of the questionnaire tool
PR
• High profile media partnership
• National and local PR campaign
• Experiential event exhibition stand for use at Live Sites
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Games4Life toolkit
A range of items are available free of charge to support your Games4Life
activity:
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Questionnaires
Press packs
Posters
Leaflets
T-shirts
Certificates
Digital tools for syndication to your
website
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Bags
Flags
Banners
Wristbands
Stickers
Fun wheels
Change4Life films
These items can be ordered from change4Life, please get in touch with your
requirements
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Local Authority Opportunities
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Provide activity plans for all residents
Order questionnaires and distribute using your channels (digital or hard copy)
AND/OR
Provide incentives to complete a questionnaire e.g. sign up and get a free
swim or a weeks gym trial?
Benefits to you
• A free activity plan for all residents
• Free collateral including questionnaires, posters, PR content, and more
• Recommended activities in the activity plan are all very accessible so
encourages residents of all ages to get more active
PLUS
• Change4Life can supply the data provided by residents from the
Games4Life questionnaire, specific to your area
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Co-branding of initiatives
Co-brand existing physical activity programmes Games4Life
Benefits to you
• Joining up health and wellbeing initiatives under the umbrella Games4Llife
brand will maximise recognition and understanding of these local initiatives
• Free use of creative assets (posters, flags, bunting and more…) to develop
impactful campaigns
• Benefit from the multiplier effect of a national campaign whilst tailoring with
local messages
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Events
Host a Games4Life event
AND/OR
Link into activity happening at Olympic Live Sites in your area
Benefits to you
• Free Games4Life event materials to help support your event
• Games4Life experiential exhibition stand available for use at Live Sites
• Free collateral including questionnaires, posters, PR content, and more
• Link your initiatives in with Games4Life PR and social media activity
• Promotes health and wellbeing, improving the health of your population
PLUS
• Change4Life can supply the data provided by residents from the
Games4Life questionnaire, specific to your area
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Co-brand employee engagement programmes
Run Games4Life themed employee engagement programmes
or
Co-brand existing employer programmes and events with Games4Life
Benefits to you
• Promotes and engages a healthier and happier workforce
• Links your employee programme to the national campaign
• Provision of high impact assets to help brand existing events
• Re-energises an existing programme with new content
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Key timings
30th March
Commitment to be part of Games4Life AND order you
questionnaires
6th April
Final confirmation of your activity and materials required
9th May
Final of the School Games at the Olympic Park
11th June
Campaign launch
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Thank you
Malcolm.fawcett@dh.gsi.gov.uk
Telephone: 020 7972 1664
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