January 2012
newsletter from Change4Life
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Welcome to a new year of exciting Change4Life
activity around eating well, moving more and
drinking less.
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Dear Local Supporter,
Change4Life Supermeals is up and running
and we hope the families and adults you work
with will be shopping, cooking and eating more
healthily as a result.
Super deals Super quick Super healthy
February will see the launch of an
exciting new campaign to raise awareness
about how easy it is to regularly drink more than is
recommended together with some helpful, simple hints
and tips on how to cut down.
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And...
There’s also news of an exciting
SmallSteps4Life competition and the launch
of the Campaign Resource Centre – your
one-stop shop for all DH public health
campaigns.
Stop the drinks
sneaking up
on you
February will see the launch of a new Change4Life
campaign to show how easily drinking too much alcohol
can sneak up on you.
More than 9 million drinkers in England are
potentially putting their health at risk by regularly
drinking above the Chief Medical Officer’s
guidelines*.
Building on the lower drinking messages and
drinks swaps included in last autumn’s ‘Get
Going Every Day’ campaign for adults, the
new campaign aims to support those who are
unaware their drinking could be putting their
health at risk.
*CMO lower-risk guidance is that men
should not regularly drink more than
3-4 units of alcohol a day and women
should not regularly drink more than
2-3 units a day.
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Read more about
drink swaps here
Work
in pro
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Watch out for the new TV ad, launching
on 5 February, a supporting leaflet
and a new online tool to help people
quickly assess their drinking, find out
the risk and get tips to help them
cut down.
TV ad
By communicating the health harms of
regularly drinking above the guidelines and
providing hints, tips and tools we hope to
encourage people to give their liver a rest
by reducing the amount of alcohol they
drink.
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Supermeals
Superpartners!
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up
Super deals Super quick Super healthy
Change4Life Supermeals is now in full swing and
we hope that the adults and families you work
with are busy preparing their own supermeals by
using the recipe cards and cookbook to plan, shop
and cook.
Ainsley Harriott is joining forces with Change4Life
to show how quick and easy it can be to cook
healthy meals at home. The TV chef will be
helping to promote the Supermeals campaign and has contributed two of his recipes to
a Change4Life cookbook which he will be
showing individuals how to make in online
videos.
“For many of us things are a little different
now and it’s become really easy to ignore
the kitchen, but good food isn’t boring,
it doesn’t take ages to prepare and it
doesn’t need to be expensive. Supermeals
is all about inspiring people to shop
well and get back in the kitchen - and
I’m looking forward to getting everyone
involved.” Ainsley Harriott
We’ve also teamed up with Aldi, Asda and
Co-op to create super deals – special offers on
healthier foods – throughout January. Check
them out in store or visit the Change4Life
website for a full list of the super deals available.
Find out more
If you haven’t yet managed to get hold
of the supermeals cookbook, look out
for a voucher in The Mirror newspaper
on 21 January, which you can use to
redeem your copy.
Win a visit by a top
athlete to your school
With less than seven months until the London 2012 Olympic and
Paralympic Games, Change4Life and SmallSteps4Life are inviting schools
to get into the spirit of the Games and inspire classes to eat well, get
active and feel good – and be in with a chance of winning a visit from a
top athlete for their school.
Launching on 9th January, the competition asks classes to keep a diary,
detailing how they lived like an elite
athlete – by working
on a healthy activity
together each day,
eating better and
reporting back on how it
made them feel good.
To receive further
information about the
competition...
sign up here
What are
you
waiting
for?
Make
2012 t your cla
he hea ss’ star
lthiest t to
one ye
t.
The Campaign
Resource Centre:
DH’s new one-stop shop
We’re very excited to announce the
launch of the Campaign Resource
Centre (CRC) - a one-stop shop for
all Department of Health public
health campaigns.
We know that as part of your
Change4Life work, you may want
to speak to the people you work
with about other health issues. If
you want to start conversations with
adults about stopping smoking,
the signs and symptoms of cancer
or stroke, or you need trustworthy
advice about the issues that affect
young people, the CRC is here to
help.
From keeping up to date with the
latest campaign news, to the leaflets,
posters, ads and toolkits available
to support the campaigns - the CRC
is a one-stop shop for all the public
health information and resources
you need.
Find out more
Coming soon:
a summer of Change4Life
fun and adventure
Following on from the success of 2011’s really big summer adventure, the
Change4Life team are busy planning something even bigger and better for
summer 2012.
We’ve got some fantastic
ideas for teachers and schools,
families and adults to harness
the energy and excitement of
this summer’s sporting events.
Read about all our plans in
next month’s newsletter.
Supporter
of the
month
If you’re excited about
Change4Life’s new year of
activity and want to get involved,
this month’s supporter of the
month, NHS Norfolk, will hopefully
inspire you with how they brought the
national campaign to life at a local level.
On Sunday 25 September, people across
England donned their walking shoes to celebrate
Walk4Life day – and Norfolk was no exception.
Felbrigg Hall in North Norfolk was selected as one of
eleven locations around the country to host a televised
event. ITV News reporter Luke Farrington led walkers,
organised Active Norfolk and the Fit Together health walks
group, on either a one or three mile route around the grounds of
the historic house.
Meanwhile Jackie Squires, also from Fit Together, led a group of
walkers through the more urban setting of King’s Lynn town centre. Free
pedometers were given to the first 25 people turning up for the two mile
walk and King’s Lynn Health Trainers were on hand to talk to people about
living a healthier lifestyle.
Those wanting to do their own thing could head to www.walk4life.info to plot
their own routes or find existing walks. This included Norfolk County Council’s Health,
Heritage and Biodiversity Walks, which were uploaded to the site to mark the day.
Share your story
healthy bites
Here’s a round up of other useful info, in bite-size chunks:
mywellbeing
The British Nutrition Foundation has
launched mywellbeing - an online
diet and physical activity tool for
young people aged 11 to 16 years.
It offers a friendly and engaging
way for young people to receive
feedback on their food and drink
choices and level of physical
activity. Users can choose to fill in
a 1 day or 3 day diary.
Results are generated to provide
guidance on the balance of the diet by comparing it
with the eatwell plate and tips for healthy eating, as
well as recommended physical activity levels for their
age. There is also opportunity for young people to
make a pledge to live well, helping to set realistic goals
for the future. A teachers’ guide and diet and activity
diaries are also available to download.
Find out more
Please keep signing up!
Share your stories
If you’ve been forwarded this email or think
any of your colleagues might want to receive it,
you can register on the Change4Life website
and it will be sent straight to your inbox. As a
registered local supporter you can use all of
our resources free of charge and create your
own materials using the brand assets.
Sharing your stories with Change4Life is really
easy! Our new online survey aims to give you the
opportunity to share information and photos of
Change4Life events or activities you’ve run – and
help us to recruit and inspire more campaign
supporters in the process. Why not take a few
minutes to tell us what you’ve been up to and
complete the survey here and who knows, you
could feature in this newsletter next month!
Are your details up-to-date?
Follow Change4Life on Facebook
and Twitter
Please don’t forget to let us know if your
contact details have changed, or are about to
change. We’d love to be able to keep you in the
loop on everything we’ve planned in 2011. Send
your new details to c4lpartnerships@dh.gsi.
gov.uk and put ‘Details change’ in the subject
heading.
You can keep up to date and find
out about activities taking place
around England by joining our 50,000
Change4Life Facebook fans (by clicking
‘like’) or following Change4Life on
Twitter.