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Paper 8958/5260
Travel and Tourism Core Module
General comments
The entries for this exam continued to show a general understanding of tourism development and destination
management. Candidates are more familiar with the layout of the exam and what is expected from them.
Most candidates are able to complete the exam in the given time and have shown evidence of wide ranging
revision techniques and underpinning knowledge of the syllabus.
As is previous sessions the question that seems to give the most problems is Question 2. As previously
stated this question relates to marketing and promotion and candidates are often unfamiliar with this question
and as a result score least marks. All too often candidates are not applying marketing principles to this
section of the paper. This will not change and Centres are encouraged to ensure that candidates answer
Question 2 solely on the marketing and promotion theories that they have learned.
Question 1 which was based on Chile was answered to a good standard as was Question 3 which was
based on the Maldives. The final question was based on the environmental impacts of cruising in the
Mediterranean but this was poorly attempted.
Candidates are expected to use the information given in the case studies to enhance their answers. There is
evidence of candidates learning the assessment criteria and using this as a standard response to questions.
This is not rewarded sufficiently as the answers given are rarely in context with the destination and lead to
misinterpretation of key information, often given in the stimulus. General answers without specific reference
to the case studies have not been credited accordingly.
All candidates completed the examination.
Comments on specific questions
Section A
Question 1
(a)
Well answered, candidates scored well.
(b) (i)
Candidates made good use of the case study.
(ii)
Candidates strayed into giving economic responses rather than cultural and were not credited.
(c)
Well answered most scored maximum marks.
(d)
Generally not very well answered with many candidates giving just advantages of private sector
organisations.
(e)
This was an 8 mark question but the response were far too brief giving identifications from the case
study as opposed to discussing positive and negative impacts.
1
© UCLES 2009
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TRAVEL AND TOURISM ADVANCED
LEVEL
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Cambridge International Diploma in Travel and Tourism (Advanced Level)
Timetabled Reports for May 2009
Cambridge International Diploma in Travel and Tourism (Advanced Level)
Timetabled Reports for May 2009
Question 2
(a)
Limited reference given to incentive travel but good examples given of meetings travel.
(b)
Good use of case study – well answered.
(c)
As above, candidate are fully aware of the reasons for marketing new destinations.
(d) (i)
Marketing communication methods were very well answered.
(ii)
Advantages and disadvantages of marketing communication methods were very briefly answered.
(iii)
Poorly answered question with many candidates unable to give a reason for various marketing
strategies.
(iv)
As above – candidates were unable to evaluate marketing strategies.
Question 3
(a)
Well answered with candidates extracting information from the case study.
(b)
Generally well answered however there were many responses relating to economic benefits and
not the contribution of the traditional crafts industry.
(c)
Many candidates scored maximum marks for this question as there was good interpretation of the
case study.
(d)
This question related to training and good customer service and was answered well.
Question 4
(a)
Generally well answered from the case study
(b)
As above, if candidates understood the terminology of environmentally friendly measure they could
find them from the case study.
(c)
The concept of this question was not well answered in terms of the fact that many candidates did
not know about Blue Flag beaches which are of international standard.
(d)
Candidates were asked to evaluate the long term effects of increasing cruise passenger numbers
but many gave negative impacts of cruising.
2
© UCLES 2009
Cambridge International Diploma in Travel and Tourism (Advanced Level)
Timetabled Reports for May 2009
TRAVEL AND TOURISM ADVANCED
LEVEL
Paper 8958/5261
Travel and Tourism Core Module
General comments
The entries for this exam continued to show a general understanding of tourism development and destination
management. Candidates are more familiar with the layout of the exam and what is expected from them.
Most candidates are able to complete the exam in the given time and have shown evidence of wide ranging
revision techniques and underpinning knowledge of the syllabus.
As is previous sessions the question that seems to give the most problems is Question 2. As previously
stated this question relates to marketing and promotion and candidates are often unfamiliar with this question
and as a result score least marks. All too often candidates are not applying marketing principles to this
section of the paper. This will not change and Centres are encouraged to ensure that candidates answer
Question 2 solely on the marketing and promotion theories that they have learned.
Question 1 which was based on Chile was answered to a good standard as was Question 3 which was
based on the Maldives. The final question was based on the environmental impacts of cruising in the
Mediterranean but this was poorly attempted.
Candidates are expected to use the information given in the case studies to enhance their answers. There is
evidence of candidates learning the assessment criteria and using this as a standard response to questions.
This is not rewarded sufficiently as the answers given are rarely in context with the destination and lead to
misinterpretation of key information, often given in the stimulus. General answers without specific reference
to the case studies have not been credited accordingly.
All candidates completed the examination.
Comments on specific questions
Section A
Question 1
(a)
Well answered, candidates scored well.
(b) (i)
Candidates made good use of the case study.
(ii)
Candidates strayed into giving economic responses rather than cultural and were not credited.
(c)
Well answered most scored maximum marks.
(d)
Generally not very well answered with many candidates giving just advantages of private sector
organisations.
(e)
This was an 8 mark question but the response were far too brief giving identifications from the case
study as opposed to discussing positive and negative impacts.
3
© UCLES 2009
Cambridge International Diploma in Travel and Tourism (Advanced Level)
Timetabled Reports for May 2009
Question 2
(a)
Limited reference given to incentive travel but good examples given of meetings travel.
(b)
Good use of case study – well answered.
(c)
As above, candidate are fully aware of the reasons for marketing new destinations.
(d) (i)
Marketing communication methods were very well answered.
(ii)
Advantages and disadvantages of marketing communication methods were very briefly answered.
(iii)
Poorly answered question with many candidates unable to give a reason for various marketing
strategies.
(iv)
As above – candidates were unable to evaluate marketing strategies.
Question 3
(a)
Well answered with candidates extracting information from the case study.
(b)
Generally well answered however there were many responses relating to economic benefits and
not the contribution of the traditional crafts industry.
(c)
Many candidates scored maximum marks for this question as there was good interpretation of the
case study.
(d)
This question related to training and good customer service and was answered well.
Question 4
(a)
Generally well answered from the case study
(b)
As above, if candidates understood the terminology of environmentally friendly measure they could
find them from the case study.
(c)
The concept of this question was not well answered in terms of the fact that many candidates did
not know about Blue Flag beaches which are of international standard.
(d)
Candidates were asked to evaluate the long term effects of increasing cruise passenger numbers
but many gave negative impacts of cruising.
4
© UCLES 2009