2013 Innovation Summit Stage-Gate Driving Innovation Performance: Getting Better Results

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Stage-Gate
Innovation Summit 2013
®
Driving Innovation Performance: Getting Better Results
FEBRUARY 26-28, 2013
MIAMI, FLORIDA
Discover new ways to get
better innovation results
Keynote Address by
Robert G. Cooper,
Father of Stage-Gate®
and World-Renowned
Innovation Expert
FEATURING UNIQUE PRESENTATIONS DELIVERED
BY THESE INNOVATION CHAMPIONS:
PENNY WISE
DR. BILLY GRIERSON
Director, Brand and
Core Marketing
3M
GOH (Science
Relations & Innovation
Management)
BASF
CHESTER BAKER
BRUCE KIRK
Head of Global
Innovation
ABBOTT NUTRITION
Director Corporate
Innovation
Effectiveness
CORNING INC.
STEPHAN LIOZU
MIKE SABA
former President
& CEO
ARDEX AMERICAS
Sr. Director, PepsiCo
R&D Beverages
PEPSICO INC.
RONALD SONNIER
MARY WAGNER
Director of Product
Development and
Management
BAKER HUGHES CORP.
svp, Global
R&D/Quality &
Regulatory
STARBUCKS
R E G I S T E R T O D AY !
Innovation Performance
Benchmarks & Best
Practices Unveiled by
Scott J. Edgett, CEO
and Co-founder of
Stage-Gate International
PLUS...
◆ Real-time Audience Benchmarking
◆ Innovation Toolkit
◆ Mini Workshops
◆ Panel Discussion
◆ Cross-Industry Networking
◆ Innovation Marketplace
◆ Software Exhibits
◆ and more!
®
®
®
www.stage-gate.com
FEBRUARY 26-28, 2013 • MIAMI, FLORIDA
Stage-Gate
Innovation Summit 2013
®
Pre-Summit Event
Add to your Summit experience at our
INNOVATION LEADERSHIP
ROUNDTABLE
8 R E A S O N S TO AT T E N D
1
Network with seasoned innovation champions that share a
common goal to continuously improve their new product
process performance and business results.
February 26, 2-5 pm
Start your 2013 Summit experience by
participating in the Innovation Leadership
Roundtable. Join a select group of seasoned
Stage-Gate practitioners and global innovation thought leader Scott J. Edgett to explore
the toughest Stage-Gate challenges faced
today. Dr. Edgett will lead this roundtable
providing expert analysis and commentary
while participants work toward finding
practical solutions to address these major
issues. Participants submit specific topics of
interest relating to:
1. Developing high caliber teams
2. Stage-Gate in complex organizational
structures
3. How to improve gatekeeping (governance)
and management involvement
2
Create a competitive advantage for your company with
benchmarks and comparative data about product success
rates – study results presented by Scott J. Edgett.
3
Engage in real-time audience benchmarking and advance
your personal subject-matter expertise through dynamic
discussions.
4
Receive strategic and tactical advice on global innovation trends from the world’s top innovation expert and
father of the Stage-Gate process, Robert G. Cooper.
5
Return to your company with a toolkit to enable immediate implementation of new ideas and improvements.
Your toolkit contains templates including the Stage-Gate
dashboard, deliverables from case presentations, and
reference materials.
6
Participate in professionally facilitated, interactive
workshops and panel discussion on the topics you said
were most critical to you.
7
Learn more about the product innovation software tools
that have achieved Stage-Gate® Ready Certification and
receive personal demonstrations by these industry experts.
8
Discover advanced techniques and cutting-edge ideas to
the most challenging aspects of product innovation –
return to your organization well-equipped to move forward.
REGISTER EARLY –
LIMITED TO 25 PARTICIPANTS!
All attendees are invited to the
INNOVATION
CELEBRATION DINNER
February 26, 6:00 - 8:30pm
with opening Keynote address
by Dr. Robert Cooper, creator of
the Stage-Gate process
R E G I S T E R T O D AY !
◆2
www.stage-gate.com
Summit Agenda
Day One • Tuesday, February 26
Day Three • Thursday, February 28
5:00 – 6:00pm
Registration
7:30 – 8:15am
Networking Breakfast
6:00 – 6:15pm
Welcome and Introductions
8:15 – 8:30am
6:15 – 7:30pm
Innovation Celebration Dinner
Welcome and Overview of
Day One and Two
7:30 – 8:15pm
KEYNOTE ADDRESS: Dr. Robert G.
8:30 – 9:15am
CASE PRESENTATION: PEPSICO INC.
Mike Saba, Sr. Director, PepsiCo R&D
Beverages
Cooper, Creator of Stage-Gate®
8:15 – 8:30pm
Close of Evening/End Day One
Day Two • Wednesday, February 27
7:30 – 8:30am
Networking Breakfast
8:30 – 8:45am
Welcome and Introductions
8:45 – 9:30am
KEYNOTE ADDRESS: Dr. Scott J.
Real-time Benchmarking and
Discussion
9:45 – 10:30am
CASE PRESENTATION: CORNING INC.
Bruce Kirk, Director Corporate Innovation
Effectiveness
11:00 – 11:45am
CASE PRESENTATION: 3M
Penny Wise, Director, Brand and Core
Marketing
11:45am – 12:00
Real-time Benchmarking and
Discussion
12:00 – 1:00pm
Networking Lunch
1:00 – 1:45pm
CASE PRESENTATION: STARBUCKS
9:30 – 10:15am
CASE PRESENTATION:
10:15 – 10:45am
Networking Break
10:45 – 11:30am
CASE PRESENTATION: BASF
Dr. Billy Grierson, Innovation
Management
9:30 – 9:45am
Networking Break
Real-time Benchmarking and
Discussion
ARDEX AMERICAS
Stephan Liozu, former President & CEO
Edgett, CEO, Stage-Gate International
10:30 – 11:00am
9:15 – 9:30am
11:30am – 12:00
Panel Discussion on Innovation
Leadership
12:00 - 12:45pm
Networking Lunch
12:45 – 1:30pm
CASE PRESENTATION:
BAKER HUGHES CORP.
Ronald Sonnier, Director of Product
Development & Management
1:30 – 2:00pm
Wrap-up and Closing Remarks
2013 EVENT SPONSORS
Mary Wagner, svp, Global R&D/Quality
& Regulatory
1:45 – 2:00pm
Real-time Benchmarking and
Discussion
2:00 – 2:45pm
CASE PRESENTATION:
www.innovation-framework.com
ABBOTT NUTRITION
Chester Baker, Head of Global Innovation
2:45 – 3:15pm
Networking Break
3:15 – 4:15pm
Meet You at the SummitTM
Workshops
4:15 – 4:45pm
Wrap-up and Close of Day Two
Sessions
5:00 – 6:30pm
Networking Reception
R E G I S T E R T O D AY !
www.planview.com
www.sopheon.com
◆3
www.stage-gate.com
Keynote Presentations
Tuesday, February 26
7:30 - 8:15pm
GOING REALLY GLOBAL IN PRODUCT
INNOVATION
Wednesday, February 27
8:45 - 9:30am
CREATING INNOVATION VALUE: FOUR KEY
DRIVERS OF SUCCESS
Dr. Robert G. Cooper
Dr. Scott J. Edgett
Father of Stage-Gate® and World-Renowned
Innovation Expert
CEO and Co-founder of Stage-Gate
International
“Innovation” might have been the great
buzz-word for the first decade of this century.
But “global innovation” has become the
lynchpin for this second decade. However, most firms miss
the mark when it comes to global product innovation.
“Going global” means much more than opening an R&D
facility in China, or outsourcing some technology work to
India, or even having a manufacturing plant off-shore.
Join us at Stage-Gate Innovation Summit 2013 to hear
world-renowned expert Dr. Robert Cooper reveal the results
of research studies and his experiences into what really
works and generates profits when it comes to adopting a
more global approach to innovation.
Global innovation has many implications and challenges
for most Western companies. A few firms have got it right,
and are reaping the benefits. But, most have a way to go.
Compounding this is that much has also changed in a very
short period of time making this presentation by Dr. Cooper
very timely.
Organizations with a focus on the future
and product development are relentless
in their efforts to also identify and adopt
innovation enablers. More and more we see how they are
concentrating on improving performance around four highly
interdependent innovation critical success drivers.
Explore with Dr. Scott Edgett how top performing companies
are achieving superior new product performance results by
leveraging the Innovation Diamond™. Benchmark your
organization’s capabilities against top performers on the
four key drivers of success: Product Innovation Strategy,
Portfolio Management, Idea-to-Launch Process, and Climate,
Culture and Leadership.
Companies that are able to successfully manage these four
critical aspects of innovation on a sustainable and repeatable
basis do achieve stellar results. Dr. Edgett will provide
benchmark data, company insights and examples on what
organizations are doing to help operationalize the Innovation
Diamond as each company strives to raise the performance
bar on new product results.
Product Innovation &
Technology Strategy
EXPLORE THE DEPTH AND BREADTH OF
THE INNOVATION DIAMOND™:
WHERE CAN IT TAKE YOUR PERFORMANCE?
“Top performing companies
focus on the four drivers of
Climate, Culture
& Leadership
New Product
Performance
Portfolio
Management
The Innovation Diamond™.”
Dr. Robert G. Cooper and
Dr. Scott J. Edgett, creators of
The Innovation Diamond™
R E G I S T E R T O D AY !
Idea-to-Launch
System: Stage-Gate®
◆4
www.stage-gate.com
Speaker Presentations
Nutrition modified its global product innovation system
and put a stronger emphasis on how ideas are recognized,
developed, evaluated and transformed into products. As a
result, Abbott was able to:
THINKING LOCALLY...ON A GLOBAL SCALE
Penny Wise, Global Director, Brand and
Core Marketing, 3M
• Formulate a product innovation and technology strategy
Growth across international markets remains
a strategic priority at 3M, including plans
to accelerate ‘local’ commercialization capabilities. With a broad and diverse product
portfolio that encompasses more than 55,000 products in
multiple industries, this is no easy task. 3M’s International
Commercialization Leadership program integrates two key
ingredients to leverage a global competitive advantage: (1)
best practice structure and discipline of 3M’s Stage-Gate
process called NPI (New Product Introductions) and (2)
entrepreneurial business and market leadership in each
country where 3M does business.
• Customize the process using State-Gate which enabled
the new strategy
• Implement governance and innovation management best
practices
Mr. Baker will discuss the journey Abbott took to make innovation a driving force within the company. He will share how
Abbott Nutrition and other companies can make the case
for change to improve innovation processes, including key
performance metrics that drive business growth. He will
provide insights gained since implementing the strategy
and subsequent course corrections made during the process.
Ms. Wise will discuss the 3M approach to global product
innovation and the delicate balance between maintaining
consistent commercialization practices to optimize success
while activating distinct market strategies in line with each
country’s respective culture and customer base. In this presentation, she will address the critical role of marketing and
its integration with organizational and cultural factors that
are critical to propel global product innovation forward.
Key takeaways include:
◆ Overview of 3M’s product innovation system and key
considerations in launching across international markets
◆ Key lessons for successful global product innovation
Key takeaways include:
◆ The importance of undertaking a comprehensive
assessment to make the case for change
◆ What was changed and why it was necessary
◆ What was learned along the journey, and the results
achieved
HOW ARDEX ACHIEVED A COMPETITIVE
ADVANTAGE THROUGH BREAKTHROUGH
INNOVATION
◆ How 3M leverages its international marketing roles to
drive successful commercialization
MAKING THE CASE: IMPROVING THE
INNOVATION PIPELINE AND PROCESS
Chester Baker, Head of Global
Innovation, Abbott Nutrition
For more than 85 years, Abbott Nutrition has
been behind some of the world’s most trusted
and recognized brands in pediatric, adult
and performance nutrition products. In 2010,
the company identified gaps in its innovation process that,
if filled, could further drive product and packaging innovation. Following a comprehensive assessment, Abbott
R E G I S T E R T O D AY !
Stephan M. Liozu, former President &
CEO, ARDEX Americas
Since ARDEX was founded in 1949, it has
developed a reputation as a global innovation leader in specialty building products.
Break-through “new to world” and “new to
ARDEX” type products are highly coveted by ARDEX. In the
Americas, while the firm has been very successful with its
product releases, it recognized a ‘good to great’ opportunity
existed for improvement regarding idea evaluation and
project selection by systematically measuring differential
economic value. ARDEX Americas has always enjoyed an
abundance of ideas, and with its continuous improvement
in idea screening and selection it is working on the most
promising and differentiated ones and generating greater
competitive advantage!
◆5
www.stage-gate.com
Mr. Liozu will share the inspiring story of how years of continuous improvement to critical front end innovation business
processes has been instrumental in ARDEX’s long-term success.
FIVE POWERFUL STAGE-GATE® OUTCOMES
THAT YOU CAN ACHIEVE
Key takeaways include:
Dr. Billy Grierson, GOH (Science
Relations and Innovation Management),
◆ A unique approach to selecting high quality breakthrough
product ideas
BASF
◆ A customized Stage-Gate process for breakthrough projects
30+ years of developing, implementing and
working with innovation and Stage-Gate
processes has provided Dr. Billy Grierson
the unique opportunity to learn firsthand what works and is
sustainable. Dr. Grierson will draw upon his experience and
share insights gained from being a innovation process project
team member with Ciba-Geigy, Ciba Specialty Chemicals
and BASF on their Stage-Gate design, roll-out and sustainability programs. Learn what these organizations did to
optimize their processes to facilitate effective and efficient
idea-to-launch.
◆ How to integrate value and pricing dimensions in the
Stage-Gate process to capture customer value
ASSESSING, DESIGNING AND IMPLEMENTING
A GLOBAL PRODUCT INNOVATION SYSTEM
Ronald Sonnier, Director of Product
Development and Management,
Baker Hughes Corporation
Dr. Grierson will explore and debunk four common StageGate misperceptions while reinforcing why it is essential
that one key characteristic of a Stage-Gate process must
never be compromised. Learn firsthand what Dr. Grierson
and his colleagues are doing globally at BASF to ensure all
parts of the firm’s innovation engine are finely tuned and
kept in sync.
Baker Hughes, a Fortune 500 Oil & Gas
services company, underwent major organizational changes in 2010. A key piece of this
strategy was to consolidate all of its businesses under one
product development process. Executing this strategy has
lead to significant increases in metrics used to measure new
product development performance.
Mr. Sonnier will discuss the journey to improve Baker Hughes’
product development, including scaling the process to project
complexity, standardizing project prioritization, improving
both project and launch execution, and focusing on metrics
and data tagging. Baker Hughes is well on its way to optimizing the innovation process to exceed customer expectations.
Key takeaways include:
◆ How Baker Hughes determined the most effective strategy
to take innovation to the next level
◆ The key initiatives taken to merge and leverage its centers
of innovation excellence
Key takeaways include:
◆ How to create and sustain flexibility within your StageGate process to ensure it facilitates innovation
◆ Best practices for designing and implementing a StageGate process that simplifies and promotes research
◆ Why Stage-Gate encourages innovation and new product
development
ACCELERATING ‘TIME TO MARKET’ WITH
NEXT GENERATION STAGE-GATE®
◆ What was changed and the top 5 lessons learned along
the way
“I cannot recall any Summit on any
subject that was as valuable or as well
managed as this one.”
Jack Welsch, Vice President Product Development
InterMetro (an Emerson Electric Company)
R E G I S T E R T O D AY !
Bruce Kirk, Director Corporate
Innovation Effectiveness, Corning
Inc.
Corning Inc., a Fortune 500 company for 57
consecutive years and the world leader in
specialty glass and ceramics, has repeatedly
updated their Stage-Gate process since its
launch in 1987. Over the last 8 months Corning developed,
and is currently testing, a Next Generation Innovation
Framework which builds upon their Stage-Gate process
foundation.
◆6
www.stage-gate.com
This Next Gen Framework is intended to improve ‘time-tomarket’, and address different ‘project type’ risk and
globalization issues that were presenting new opportunities
and challenges for the industry and for Corning.
NEW STAR-GATE INNOVATION SYSTEM
BREWING AT STARBUCKS
Mary Wagner, svp, Global R&D/Quality
and Regulatory, Starbucks
Mr. Kirk will share how, through continuous self-assessment,
Corning is targeting specific areas of its product innovation
process for improvement while carefully preserving and
building upon best practice elements.
Throughout the Starbucks organization,
numerous ‘pockets of innovation excellence’
were incubating, but no one common
approach prevailed. By 2010, Starbucks
formalized their R&D program with a goal to transform their
pockets of success into a sustainable new product machine
capable of innovating faster and more effectively, globally.
Key takeaways include:
◆ How to accelerate ‘time to market’ without compromising
key Stage-Gate best practices
◆ How to optimize process design to address the unique
needs of different project types
This initiative was led by Research & Development and
fondly dubbed ‘Star-Gate’, STAR being an acronym for
System To Accelerate Results. STAR is an integrated system
modeled off the Innovation Diamond™, serving four goals
critical to enabling Starbucks’ go-forward strategy of continued growth through product innovation: Alignment to
Strategy, Doing Projects Right (Stage-Gate), Picking the
Right Projects (Portfolio Management) and preserving an
Innovative Climate. Mary will discuss how Starbucks
approaches product innovation, how they have implemented
this significant transformation and the organizational and
cultural changes necessary to make it stick.
◆ How to develop and sustain ‘super users’ proficient at
selecting the right process, tool sets and project deliverables within a multi-tier Stage-Gate process environment
HARMONIZING A DIVERSE GLOBAL
INNOVATION SYSTEM
Mike Saba, Sr. Director, PepsiCo R&D
Beverages, PepsiCo Inc.
PepsiCo, a global food and beverage leader,
recently launched a global new product
development unification strategy. Central to
this plan was the need to harmonize a diverse
product innovation system that included 15+ Stage-Gate
processes. Key to the success of this strategy was in the
ability to introduce global standards and create a global
process to increase efficiency while retaining and leveraging
existing regional Stage-Gate process attributes. Not an
easy task, but critical if PepsiCo was to achieve its product
innovation objectives.
Key takeaways include:
◆ An overview of Starbucks STAR Product Innovation
System and the key considerations in tailoring Stage-Gate
for an entrepreneurial organization culture
◆ How Starbucks prioritizes an incredibly diverse portfolio
of project types
◆ Key lessons for successful global product innovation
“There was a tremendous amount of
Mr. Saba will discuss the learning journey and action plans
that PepsiCo implemented to achieve this outcome.
Discover the assessments, designs, implementation and
team building techniques that were employed along this
journey and how this effort increased profitability.
energy and passion from speakers
and delegates around a broad array of
topics relating to innovation and product
Key takeaways include:
development. It was a very professional
◆ How to build flexibility into a global innovation system
that promotes regional autonomy and global effectiveness
and practical environment for
◆ Implementation techniques – the delicate balancing act
between new expectations and old behaviors
discussion and learning.”
◆ How leadership harmonized Stage-Gate and portfolio
management as part of their innovation strategy
R E G I S T E R T O D AY !
Matthew Lovell, Vice President, R&D Finance
Advanced Medical Optics
◆7
www.stage-gate.com
“ What an incredible event.
I took away numerous
learnings and made many
valuable connections.
Your entire team is fabulous
and did a perfect job in
order make it a big success.
I plan to be a part of
‘the Stage-Gate family’
for many more years
to come.”
Johannes Erler
Vice President Innovation
D. Swarovski & Co.
ABOUT STAGE-GATE
Stage-Gate International is the
world’s leading full-service provider
of solutions which enable organizations to improve their Product
Innovation and Portfolio Management
capabilities. A globally recognized
and trusted brand, Stage-Gate
International accelerates client
success with strategic advisory and
transformation services, leading-edge
products, best-selling publications,
first-rate seminars and Stage-Gate®
Certification. Clients include more
than 5000 organizations of all
sizes across all industries.
Register today!
+1-905-304-8797 ◆ www.stage-gate.com
Location and Accommodations:
The Summit will be held at the
Hilton Miami Downtown in Miami,
FL. Reservations can be made
by calling +1-800-445-8667; mention
the Stage-Gate Summit for preferred
room rate. Please make your reservations early as this rate is only
available for a limited time.
Program Fee: $2695 U.S./person.
Registration includes attendance
to the Summit beginning Tuesday,
February 26, 2013 at 5:00pm
until the conclusion on Thursday,
February 28 at 2:00pm. Also
included in the fee are the Summit
manual and toolkit, Innovation
Celebration Dinner on February 26
at 6:00pm, breakfasts, luncheons,
refreshment breaks and the
Evening Networking Reception
on Wednesday, Feb. 27 at 5:00pm.
Pre-Summit Roundtable: Add the
Roundtable event to your Summit
experience on Tuesday, February 26
from 2:00-5:00pm for a total package
price of $3190.
Send Your Team: Shared experiences
improve productivity and contribute
to common goals. Groups of 3 or
more may deduct $200 per person.
Reserve Your Team Table: $9995 per
team table provides 5 registrations (a
savings of $3480), plus premium
table location and reserved table
marker to enhance your experience.
No Risk Guarantee: Your satisfaction is
guaranteed or your money back!
Cancellations/Substitutions: Written
cancellation will be accepted up
to 10 business days prior to the
event. For complete details visit
www.stage-gate.com/Summit_2013/
Stage-Gate
Innovation Summit 2013
®
F E B R U A RY 2 6 - 2 8 , 2 0 1 3 • M I A M I , F L O R I D A
Stage-Gate®
Innovation Summit 2013
1425 Osprey Drive, Suite 201
Ancaster • Ontario • L9G 4V5
Canada
www.stage-gate.com
PRSRT STD
U.S. Postage
PA I D
Tampa, FL
Permit No. 3311
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