Counterpoint to The Coming Intelligence Analysis Revolution in Evolution Beats Revolution in Analysis Steven H. Ward Editor.c Note This article the views responds gence analysis to on gence intelli in the 2/st century advanced by Carmen Med/na page 23 of this on issue. reporting. She recommends what she calls and dent and neutral The recommendations pre tailored to sented in Carmen Medinas specific needs. article, tion in Constructive selfassessments are important organization, but Medinas] critique of the to any Directorates current from examination to undeserved flagellation. the The articles its Models Fail, the face of come across as solutions in search of 1cm. Her a prob main description of the Intelligence (DI) primary changes are important any organization, hut this critique of the Director ates current practices lapses flagellation. to ways to as as the basis of any cessful model of analysis. Continuity brief, Dls much discussion as description of the Dl as stagnating in comfortable sta bility is demonstrably false. Change has been Medina argues that the model of intelli analysis is failing to respond to rapid changes in consumer needs and prefer the its She contends that the insufficiently consumer on and is devoting increasingly syntheses of intelli resources useless focused to a constant in recent decades. The Dl has undergone gence Dl is Stagnation? feature of life in the Directorate to current ences. or Medinas zations and In suc intelligence been her article with the intent provoke possible. and uncle- The author improve the DI for many years; therefore, the sus picion arises that she crafted the recent consumers ments account many that the DI has to ing in our structive self-assessments take into to having thoughtfully engaged in seek serves and history made in the past decade. Con fails is well known for Intelligence. failing is that fly in Agency leadership. This essay joins the debate by com menting in general on Meclinas thesis and defending, in particu lar, the Dls focus on develop served Directorate of policymakers contentions feedback from Directorate of from examination Steven R. Ward more The What To Do When Traditional of the practices lapses Corning Revolu Intelligence Analysis: a revolutionary model that would shift analysis from a focus on day-to-day developments to forward-leaning, conceptual thinking that is less indepen numerous adopted reorgani new approaches to the training of analysts to improve products and services. Analysts have developed closer working rela tionships with their counterparts in the Directorate of Opera tions, other agencies, and the militay. The past decade, in particular. has been tife with change, resulting in greater 29 Counterpoint Analysis on asserting that DI work procedures need to change, Medina appears In emphasis mary on serving a consumers, pri our goal Medina identifies with her model for new intelligence soca emphasis our on issues stagnation. what events mean~an missed and crime probably while claims is power saws, nail guns, laser consumers levels, ranging from in the lacking. Now, we continue to experiment with ways to do our lob and serve our consumers better, particularly at the Issue Group level and below. Admit teclly, sonic analytic tradecraft I and management practices at the office level and above may appear static, hut the existence of some weak pockets does not prevent the continual new rise of ideas for ways to better serve our consumers with both intelligence (coordi nated, reviewed, and polished publications) and less formal asserting dures need into materials, would still recognize the basic work performed by homebuilclers and cabi todays netmakers. Some tasks~-~~nd procedures completed best are in well-established ways. This that Dl work proce change, Medina to 1996. the DI en denven t a major re assumptions may no longer apply well to some policymak ers at high levels, but they are significance. as consistent with processing of infor tional model Many Fun of analysis the creation of the preceded CIA and hold up ysis as intelligence anal our tools change. nianv so-ca lied new that assumptions policymakers already and own access to gencehave at around the Most of the policy community know have their ~rnelli raw been in play least Robert Gatess since tenure as Director for Intelli Deputy gence (DDI) in the early 1980s. Again, the degree of applica tion Ins varied over time, but they solid to even as are referring not new, whether to our current the l~resiclent tomer or as our focus on First Cus longstanding engagement with lower-level Old and New Assumptions Medinas breakdown of various assumptions about is Dl trade- and craft into old See pp organization. which entailed combining Ihe several office-level conipOncnus. convert ing division-level units into Issue Groups. and caihng stihordinare branches. teams- Analysis 30 the to intelli gence partners. The old new unconvincing.2 assump policyniakers. To the Dls credit, it has constantly striven to 21-25 of Carmen Medinas Goniirig Revolu ion in in Ii ile/Iigci icc to use the against the goals implicit in these assumptions by the changes made over the past term, decade. call for certain ana article. trite II ge net What To Do Wlicn r-~htional Models Fail, in this issue (vol 46, no 3) of Sit tcI,cs itself, optimize authors The authors tn late foreign understand None of the four old penter from centuries ago, Branch and the Congress military and about events, understand their categories car a serves, the Executive Caesar would recognize and DI than the contention that that the Dl still valid For the DI, approaches analyst from decades would recognize our work ago processes today. This should he no more surprising, however, the wide variety of account handling of intelli which, it ts gence by fair to say, George probably \Vashington and possibly Julius includes the clamental aspects of what Medina describes as the tracli processes with stagnation. To underscore her point that not enough has changed ,~she writes a by construction new military operations. appears to confuse continuity and reliance on fundamental that amazed mation used for statecraft and products and services. In and the proper finished he clis as and narcotics), which Medina 21st century, a outmoded, outright although the degree of their applicability may be changing. Her critique also fails to take the (counterterrorism, proliferation, policymakers need update them on developments and that the Dl has unique insights to tell them lied nontraditional counter tionstliat service to continuity.. .with in the future. We have steadily increased confuse to that lysts to specialize in complex analysis of the most difficult problems seems to ignore Counterpoint on Analysis The suggestions that Medina presents as heretical efforts along this line that signal the DI has such already undertaken, Douglas MacEachins advocacy of tured argumenra don Iinchpin analysis the to he a mix of the current best struc through or in the DI. practices Analytic in-depth work age creative thinking analysis, methods tainty, to uses deal with too encour and various uncer opportunity and Our success, or US lack Pusi policy. thereof, in intelligence analysis carefully developed during the last half of the twentieth century and his company sents heretical as tors, to he a mix of the positive adjectives proposed As for Medinas tion that given to recommenda attention he more non-traditional intelli can only gence issues, remark that the Counterterrorist one Center recently celebrated its current model 21st to to century the traditional bold, complex, pre cedent-shattering versus cautious, hierarchical, pre reflect cedent-basedmay desirable areas of growth for the Directorate, but acids noth ing substantial to the case for abandoning our current model, Not the Microstrategv chief a multibillion his wealth collapse alter accounting practices took the luster off his vision of how to best practices in the DI. Assign nioclel than analysis. descrip practice. aire, then watched had seem, when of dramatic the exclusive a The suggestions that Medina pre debate, hut the concepts new nor 3 it as Rise and Fall of Michael Savior, these fields may he open to 21st century ran who became more neither is sounds, ago, The 1%~is/af#igton a series of articles on fundamental characteristics of ing are long The stripped which identifies levers analysis, for manipulation by it as good as increasingly unconvincing strengthen the Directorates cus alternative tomer locus through which alteiing policyniaker needs The) echo much the new economy thinking has been put into on to of environment callv that, cre nuiltifaceted issues. Jack Davis and others have led efforts since the late 1980s nev a information abundance mdi of Service to pro Senior about are overstated. of the ation two )earsago mote stripped descriptors, DDI as seem, when of dramatic handle the environment new of information abundance, series reminds us that The untested theories, especially when pre sented iii glowing terms to excite the imagination of inves tors and managers, often promise more delivered practice, and than he can than, more in The anyone wants. DI, like many corporations, already has a good and useftil product. \Vhen consultants and others come to us has everything saying that changed and so 15th anniversary and the Crime and Narcotics Center was ated in 1989. Moreover, analysts were cre Revolution or Evolution? Claims of dramatic shifts in See the tourpart series by Mark Leiiio cEO Sped To the virch. Microstrategys The 1Fuh,i;gllm Pus!. p AD 1, 6-9 Br ink. large systems, ~vhetl~er 5 our supporting arms control and analyzing arms transfers long before the term counterproliferation came into vogue, ronment, a the envi~ national economy, US government agency, always need to he viewed with or a skepticism. Systems do not change overnight, espe cially those affected by some of sonic Medinas as article proposes that policymakers continue to raise the standards for intelli analysis, ~~e may need to change more than just our assumptions and work habits. completely revamping the gence the more human immutable traits of nature. Medinas claims 2002 anuar) A aim i Ia r exzi an iii pie internet wehisite is ii ~e case where oi P rice line, customers tor airline uckets named their own price clever marketing and and oilier senices an ahil cv to sell investors on ii e pious se of the internet anti the ne\ cconorin al lowed the compa n~ to rca ch a market cap ita hi,,a tion until, iota lxiii /ht e, i/ire (iS air/i, ie ill, is/il / lilt ima tel), Priceli it Ii ~~iien investors deter mined that its business model as not pi ofitable More recently, a sIe~~ of busi crashed ness ii to earl fai luresfl-orlclcons, Eriron, anti been traced to tinsounci t a Is ershave business, debt, and accounting pictices hidden vii Iii n wlia t crc the ii usin ess press Ia uded as that 3 Scep 27 otMedinas arricie in this issue analysts ant cii 31 ti uOiia 1) 31 Counterpoint on Analysis No mailer how many channels of information the proper response must we, exist, before investing significant resources ought to he prove a poilcymaker has specific at most two eyes, rent two ears, and 24 hours in it. thy. a today than was discussed of Analysis in the late ever on before. As the Friends electronic database l980s, the DI has been losing its comparative advantage as an information supplier ever since the White House Situation Room was established under President data abun Kennedy. Todays dance needs realistically, however: much of the information is redundant, and much of it, garbage. to The DI useful filter for Importance of Focusing Moreover, while concepts and Developments ideas that put facts to use are more valuable than facts alone, Policymakers we he blunt, is warm helping policyNo matter how eyes, two ears, hours in No one a and 24 being not newdebates have raged in the Directorate about how to new ter sene the technology to bet policymaker for decades The issue about the right mix of policy-linked opportunity analysis versus more fact-based objective anal ysisnever truly an either/or more propositiongoes back to might they not jealous and aloof dealing with policy- when (secrecy ued and analysts surprise being much by policymakers interagency battles as by gen as erals iii wartime)? It is not this articles to gainsay everything Perhaps a general critique of the article proof needs as: more be shown that to the traditional model has failed and that significant change, a revolution, in the much less DI is needed. As I main problem see it, the with the tradi at least in part, responds to the old tions laid out occasionallyalbeit still too inconsistently or poorly applied. Medinas oftenis officials needed current on, 110 Studies ti Kent-Kendall Debate Jitet/igence 2 (Summer 19911. pp 37-50 01 assump Medina: Senior help keeping interpreting, related to g)o bal terrorism. In any crisis, our need for intelli consumers Historically, the Dls first response has been to establish a task force to provide a continu ous watch and to on report twice-daily developments on them in Situation once- Reports. These steps have generally been well receivedand often vigorously demandedby traditional inevitable consumers new users our and the among the military commands and civilian agencies. Task force activities do not reduce other intelli gence support. Instead, the hard Pack Davis, The and developments trate on Of I 919 by assignment of some analysts to focus on breaking events frees other analystsoften those with in-depth expertiseto concen tional model is that it See analysts providing sup port that, intent sim could be summed up intelligence gence support is intensified. val the Sherman Kent-Willmoore Ken dall debate of 1949. 32 nature more Medina puts forward. their needs. This is harness article? Human what it is, become ply day. disagrees that policyintelligence to value of or makers benefit from tailored a analysts to seeking closer involvement in the policy process. Can we be sure that most policymakers want the proximity proposed in a many channels of information exist, a policvmaker has at most two will extend welcome on demands in the wake of 11 Sep tember 2001 show the enduring whether question policymakers in torrent. to related ideas from serves as makers deal with the infor mation have Medinas he viewed to on the argument. channels of communica tion and events cur wrongly focuses developments at expense of consumers, how ever, calls for a strong counter- Undeniably, the author is cor rect in asserting that more information is moving through more contention that the model 35. the broader picture, the and direct questions, responses requests to policymaker Counterpoint on Analysis A focus on developments is fundamental to inteffigence analysis I3etween October 2001 and April 2002, analysts working Afghanistan were inundated on under any conditions in any century. in tile but shown part of to be a information. If, the essential successful model of intelligence analysis. Although details cannot be provided in an unclassified article, the demand for Dl updates and interpreta tion was strong. One can argue sufficiently that crisis support is as Medina says, analysts require up hours each day to read through the overnight traffic, can busy policymakers cover the same ubiquitous raw intelligence and still read domestic and foreign newspapers and periodicals and work their professional and to two informal information sources different from routine support without any assistance from tile policymakers that it only temporarily tips the balance in favor of a focus on develop DI to the expense of the provision of more conceptual, ments at policy-relevant products. In my experience, however, policymaker requests support the view chat a focus on develop ments is fundamental intelligence analysis to tinder any Intelligence Coin (IC) analysts? Raw munity or other intelligence, especially material with special controls, is not widely available to policymak outside the National Security Council. Can the many policy makers who lack secure storage facilities adequately analyze raw intelligence reports that they may see only briefly and recall help? policymakers who Finally, travel regularly conic tip to speed easily upon their return? ma tion without some can Myth of the Well-Informed Policymaker policyknowledgeable As Medina notes, most are about their read on areas and are issues relevant to well their responsibilities. They also are very busy people, however, who have constant denlandls their time and attention. In era on an of information abundance, it follows that will policyrnakers pressed to review and synthesize for themselves all of be hard the available worthwhile shift her attention the to \Vhite I-louse briefers and intel ligence representatives assigned to various policy agencies specifically should be asked they rely on factbased, descriptive background notes that provide details about how often events and their historical con questions by 111gblevel policymakers during their morning briefings. Such metrics are likely to confirm that knowledge about develop text to answer strong critical providing intelligence support ments is to downtown. ers and incorporate related infor conditions in any century. makers to a to another country within her broad account. The CIAs essential, an necessarily not director a covering piobably would welcome need region. Tile resulting highlevel, event driven current intelligence was office, transnational issues SEIB article that alerts her with requests from senior policymakers to track develop ments away from the For the exceptional policy- maker, the answer to above the he yes, likely help and probably value the ability to draw on Dl analysts for updates. Moreover, while the questions but most are may to need Director for Near East Affairs at might not read an arti IC-supported Senior Executive Intelligence Brief (SEIB) except when catching up on developments while he was To maintain credibility, would he wise lyst conversant in to an aria he as developments and disseminated raw intelli the policymaker being things undermine a policyinakers confidence as rapidly as an analysts lack of familiarity with widely gence as served. Few available information about developments in countries and ongoing pol icy discussions. Moreover, issues relevant to keeping current on events pro vides the foundation for identifying the cliscontinu ities in foreign happenings that the Dl needs to highlight to the NSC cle in the example was provided to lie author Former Dii ector of Near Easi Affairs at th~ Nsc and natiches the authors own cx penence while serving a! die NS~ and cov 7 Tb by is a ering global issues 33 Counterpoint Analysis on young analyst who has the ability to It is policymakers potential as perform at the level required to support Medinas proposed model for analysis. warn ing signs of political/econornic/ military shifts inimical to US interests. The Case for a rare Getting ,, Event-Focused an publication under the current or the proposed analytic models.~ No serious student of intelli gence analysis can take issue with the contention that ana Publication iterative process of As the univ IC-coordinated rent-intelligence product. SEIB tries Lu serve a cur- with engaging on But is such a publication useful? Or is it superfluous to the policy pro should understand asked ence, current developments, hut she seems to view the recording and track ing of developments in a written publication as unwor thy of the Dls energy and resources. The SEIB is heavy with political analysis, the type of analysis that policyniakers need least, in her view, because it is too general policy tile carry memos ~vritten response and does not relevance of in cliiect to consumer ques of the description its predecessor, SUBand National intelligence DalI) tions. Her (NID )is on the the mark, hut this weakness. necessarily Because political activity world wide tends to he more dynamic is not a than economic ity, it is logical activ militan or that a publi cess. ally to the policy debatepritnartlv capturing developments and recording IC thinking, thus pro viding a common base of information. Many policy meet ings involve large groups of interested officials, ranging from those intimately involved with the specific issue under discus those with broad sion to or able point of reference events on in its focus. To tion relevant to (he light. daily intelligence publica seems a unfair and overlooks the SEIBs role in prompting many of reference such cific as requested memos policvmaker requests first place. In fact, we those tile should welcome such 34 spe is an in pensable worth tious than it keeping. attempt to recent increa~eci reflected years, the Dls emphasis a on training corporate recogni tion of the need to build maintain and basic tradecraft skills. Currentintelligence publica tiotts, which tend be event focused, are one to of the few remaining ways for analysts to skills and build develop such the foundations for creative wants If the Directorate all of its analysts to be policymakers questions, it needs to them opportunities to learn give able to answer to trust their intuition, which lot less dis might look an individual senior policy maker. A general point of as In hard discussion. Seen in this eral higher, but it is still a rare young analyst who has the abil it) to perform at the level required to support Meclinas proposed model for analysis. thinking. secondary responsibilities. The SF113 serves as a widely avail the being of tone quality of new probably never been by would be gen not Dl analysts has has contended that often contributed SEths criticize it for excellence. The analysis presented in the daily publication has directly affected a policy decision. More than a few, however, have observed that the daily publication has foreign cation operating under the guidelines and political one beyond fin intelhgence. Thc question ished Over the years, I have pohcymakers about the no customer, concentrate on is how to reach this sege of of the 5E113/NID. Virtu salue the ideas, and think focused broadly drawing primarily on intelligence of routine sensitiv ity. ?vleclina accepts that analysts raw aim to focus first lysts should policymakers. the wide audi From Here to There as the SUB is even achieve objectives to as we more for the anibi The SEIB also has value record, tu responding qoe~.tions and to to a.s an taskings to brief congres aiy.st I and mitii an cu stonlers. has I een thankful For the back through siona SEn inieihgencc poticymaker anicies to nia ny ahilny recall an tn to go note and speed prepaiations or these unavoidable diversions from focus questions, as de ing on ideas and hard scriheti h~ Medina vorthv events Counterpoint on Analysis The evolution of the Directorate appears to be of mastering the details of their accounts and working well out grows polishing writing and presenta seasoned, analysts can turn from devoting time to current intelligence to addressing specific consumer needs. Current intelligence pre ~ to respond quickly to policymaker requests, easing the jump from the descriptive and general analysis published in the SEIB to the more sophisticated think ing that goes into and should be abandoned for not speedier an cause alleged speedier process. process without better presented than that in article. Medinas tional skills. Once memorandums, cmails. and phone responses directly policymakers. consumers well while analysts allowing benefit from the publications seen as future, an not a distraction, Top- policymakers may not developments covered the Economic IntelIi8e,,ce level miss the in Week!) or some of the other publica points out; discontinued serial tions. as Medina however, and most analysts branch chiefs who remember these types of publications regret their passingor should, exercise of their tradecraft Many would dare problem and, dream, revive some of the fun of writing for serial pub lications, either as part of the we intelligence current through the and other process of serial use or flyers products. The as valued outlets for exploring new floating analysis. Like cur ideas and lines of intelligence, serial publications were primarily descriptive, and thus were also a great repository of reference material. It is not beyond our rent collective wit in the DI devise a process that to serves our comings Many of the short that Medina lists the result of this goals expressed in The Coming Revolution in Intelli gence Analysis are laudable, but they smack of unattain an perfection, especially when revolutionary changes are the solution. The able so-called article distorts our current tices and overlooks the of the DI in legitimize an the uneven which on effort to solutions whose costs to new advance unexpected neglect abandonment of useful pro potential by themselves, reason to reject a revolutionary approach to analysis, but they should impose caution on those calling for radical change.~ For dangers~ are not, now, the evolution of the Directorate appears to he work ing well and should abandoned for not adopt than the Successful change organization requires current one. in any a dramatic and widely accepted shift in basic principles or years of sustained either attention senior using to shaping processes cases, leadership needs to dem what it truly values by the full gamut of its abili ties to proniote and reward the desired behaviors. Rather than trying to jumpstart the process of altering the be ture alleged with another round of disruptive changes, the DI would be better senreci by con improvements at tinuing Sonic Issue Groups the margins. to seek Richard Beus recently provided a useful discussion on he osr, and hencflts or var ious Sec an to model would Directorates oflhce-hased cul and institutional destabilization. These be any easier new onstrate could include the cesses a prac weak founda a are appli solidify the corporate foundation of basic tradecraft skills. This raises and values. In both diversity proposed model. This is or them Directorate. doubts that research and peer and manager review. Many of us remember not. analysis has not been applied consistently across the model for Work They were a valuable tool to develop young analysts through self-directed they do argue that the is that the current cation and the failure to tion if result in compo can choosing different paths. to also should he investment in the autonomy nents our to time to other serial the article is criticiz ing the Dls office-based culture, where considerable The Traditional Model Can Devoting heart, At its approaches to refor niing intelligence. Intelligence, Foreigii Aj]ir#s, Fixing January-Felniarv 21)02 35 Counterpoint and on Analysis Teams have shown that his possible to achieve an optinml balance between the attention they pay to current develop ments and customer service, between building analysts skills and able pro~iding timely and valu responses to policymakers, and between maintaining their analytic integrity and tailoring support to meet needs. In short, needs 36 to policymakers we know what he done and how to it. The challenge is for leadership to show through its actions that to do our senior achieve the goals of most ambitious responsiveness and rel evance across the Directorate will enforce high a corporate tradecraft stanctarcl and our sotidLfy foundation of analytic and managerial ing, it skills through opportunity. and accountability. train