VITA
RICHARD JOHN FOX
250 Sandstone Dr.
Athens, Georgia 30605
(706) 354-1489 (Home)
(706) 542-3761 (Work)
(706) 542-3738 (Fax)
E-mail: rfox@terry.uga.edu
PERSONAL DATA:
Born: February 19, 1942
Married, two children
PROFESSIONAL EXPERIENCE:
6/83 to Present
University of Georgia, Athens, Georgia.
Associate Professor, Marketing Department, Terry College of Business Teach market research and quantitative analysis courses to Master of
Marketing Research and Ph.D. candidates. Responsibilities also include
teaching undergraduate courses, conducting research, and directing
research activities of Ph.D. candidates.
1/82 to 4/83
Nimslo Corporation, Atlanta, Georgia.
Manager Market Research and Marketing Information - Responsible for
design and analysis of all custom marketing research, analysis of retail
sales information, business forecasting and marketing information systems.
11/79 to 12/81
Kenneth Hollander Associates, Inc., Atlanta, Georgia.
Vice President - Quantitative Research - Managed group of analysts
responsible for design, analysis and report of all quantitative research
conducted by company. Responsibilities included maintaining client
contacts and developing research proposals. Selected clients: Days Inns,
Coca-Cola, Atlanta Chamber of Commerce, Armour-Dial, M&M Mars,
Orkin Pest Control and Dunlop Sporting Goods.
11/79 to 8/80
Senior Project Analysis - Directed quantitative research including product
tests, concept evaluations, brand positioning/image studies,
attitude/awareness studies and copy tests.
6/69 to 11/79
The Procter & Gamble Company, Cincinnati, Ohio.
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11/73 to 11/79
Group Leader - Consumer Research - Six years in consumer research
within Procter and Gamble Product Development. Assignments in Bar
Soap and Household Cleaning Products, Paper Products, and Toilet Goods
Divisions.
Managed groups responsible for consumer research conducted for product
development guidance. Organizational charter was to assist product
development management to recognize new market opportunities, maintain
existing brands, and understand consumer perceptions and behavior. Also,
managed mathematical/statistical consulting function.
6/69 to 11/73
Management Sciences Senior Analyst - Consultant for broad variety of
quantitative issues spanning Manufacturing, Product Development,
Buying, Sales, Advertising, Distribution, Engineering and Marketing
Research.
6/68 to 6/69
Assistant Professor, Dept. of Statistics and Probability, Michigan State
University.
EDUCATION:
1963 B.S. Mathematics, University of Dayton
1965 M.S. Mathematical Statistics, Michigan State University
1968 Ph.D. Mathematical Statistics, Michigan State University
Ph.D. DISSERTATION:
Contributions to Compound Decision Theory and Empirical Bayes Squared-Error Loss
Estimation
PROFESSIONAL SOCIETIES:
American Marketing Association
The Institute of Management Science
American Academy of Advertising
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PUBLICATIONS:
Refereed Journal Articles:
Fox, Richard J. “Estimating the Empiric Distribution Function of Certain Parameter Sequences,”
Annals of Mathematical Statistics, 1970, Vol. 41-6, 1845-1852.
Fox, Richard J. and D. R. Zerbe. “Some Practical System Availability Calculations,” AIIE
Transactions, 1974, Vol. 6-3, 228-234.
Fox, Richard J. “Solutions to Empirical Bayes Squared Error Loss Estimation Problems,”
Annals of Statistics, 1978, Vol. 6-4, 846-853.
Fox, Richard J. and W. A. French. “Segmenting the Senior Citizen Market,” Journal of
Consumer Marketing, 1985, Vol. 2-1, 61-74.
Day, Ellen and Richard J. Fox. “Extended Warranties, Service Contracts, and Maintenance
Agreements--A Marketing Opportunity?”, Journal of Consumer Marketing, 1985, Vol. 2-4, 7786.
Huszagh, Sandra, Richard J. Fox, and Ellen Day. “Global Marketing: An Empirical
Investigation,” Columbia Journal of World Business, 1986, Vol. XX-4, 31-43.
Crask, M. R. and Richard J. Fox. “An Exploration of the Interval Properties of Three Commonly
Used Marketing Research Scales: A Magnitude Estimation Approach,” Journal of Marketing
Research Society, 1987, 29-3, 317-339.
Stephenson, Frederick J. and Richard J. Fox. “Corporate Attitudes Toward Frequent-Flyer
Programs,” Transportation Journal, 1987, Vol. 27-1, 10-22.
Fox, Richard J. “Perceptual Mapping Using the Basic Structure Matrix Decomposition,”
Journal of the Academy of Marketing Science, 1988, 16-1 (Spring), 47-59.
Day, Ellen, Richard J. Fox and Sandra Huszagh. “Segmenting the Global Market for Industrial
Goods: Issues and Implications,” International Marketing Review, 1988, Vol. 5-3 (Autumn), 1427.
Fox, Richard J., M. R. Crask and J. Kim. “Mail Survey Response Rate: A Meta-Analysis of
Selected Techniques for Inducing Response,” Public Opinion Quarterly, 1988, Vol. 52-4
(Winter), 467-491.
Fox, Richard J. and Ellen Day. “Enhancing the Appeal of Service Contracts: An Empirical
Investigation of Alternative Offerings,” Journal of Retailing, 1988, Vol. 64-3 (Fall), 335-352.
Friedmann, Roberto and Richard J. Fox. “On the Internal Organization of Consumers' Cognitive
Schemata,” Psychological Reports, 1989, 65, 115-126.
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Fox, Richard J. and Frederick J. Stephenson. “Corporate Strategies to Control Air Travel Costs,”
Business, 1990, Vol. 40-3, July-September, 3-9.
Stephenson, Frederick J. and Richard J. Fox. “Corporate Strategies for Frequent-Flier
Programs,” Transportation Journal, 1992, Vol. 32-1 (Fall), 38-50.
Daugherty, Patricia, Richard J. Fox and Frederick J. Stephenson. “Frequency Marketing
Programs: A Clarification with Strategic Marketing Implications,” Journal of Promotion
Management, 1993, Vol. 2(1), 5-26.
Stephenson, Frederick J. and Richard J. Fox. “Criticisms of Frequent-Flier Plans by Large and
Small Corporations,” The Logistics and Transportation Review, 1993, 29-3, 241-258.
Fischer, Paul, Dean Krugman, James E. Fletcher, Richard J. Fox, and Tina Rojas. “An
Evaluation of Health Warnings in Cigarette Advertisements Using Standard Market Research
Methods: What Does It Mean to Warn?”, Tobacco Control 1993, 2-4 (Winter), 279-285.
Fox, Richard J. and Gary Geissler. “Crisis in Advertising?”, Journal of Advertising, 1994, 23-4,
79-84.
Laskey, Henry, Richard J. Fox and Melvin R. Crask. “Investigating the Impact of Executional
Style on Television Commercial Effectiveness,” Journal of Advertising Research, 1994, 34-6
(November/December), 9-16.
Krugman, Dean M., Richard J. Fox, James Fletcher, Paul Fischer and Tina Roxas. “Do
Adolescents Attend to Warnings in Cigarette Advertising - An Eye Tracking Approach?”,
Journal of Advertising Research, 1994, 34-6 (November/December), 39-52.
Laskey, Henry A., R.J. Fox, and M.R. Crask, “An Exploration Into the Relationship Between
Message Strategy and Television Commercial Effectiveness,” Journal of Advertising Research,
1995, vol. 35-2 (March/April), 31-39.
Bhat, Subhod and Richard J. Fox. “An Investigation of Jeopardy Effects in Store Choice,”
Journal of Retailing and Consumer Services, 1996, 3-3, 129-134.
Stephenson, Frederick J. and Richard J. Fox. “Driver Retention Solutions: Strategies for For-Hire
Truckload (TL) Employee Drivers,” Transportation Journal, 1996, 35-4 (Summer), 12-25.
Fox, Richard J., Srinivas Reddy and Bharat Rao. “Modeling Response to Repetitive Promotional
Stimuli,” Journal of the Academy of Marketing Science, 1997, 25-3 (Summer), pp. 242-255.
Fox, Richard J., Dean M. Krugman, James E. Fletcher and Paul M. Fisher. “Adolescents’
Attention to Beer and Cigarette Ads and Associated Product Warnings,” Journal of Advertising,
1998, 27-3 (Fall), pp. 57-68.
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Krugman, Dean M., Richard J. Fox, Paul M. Fischer. “Do Cigarette Warnings Warn?
Understanding What It will Take to Develop More Effective Warnings,” Journal of Health
Communication, 1999 (4), pp. 95-104.
Swaminathan, Vanitha, Richard J. Fox, Srinivas Reddy, “The Impact of Brand Extension
Introduction on Choice,” Journal of Marketing, 2001, 65-4 (October), pp. 1-15.
Kwak, Hyokjin, Richard J. Fox, George Zinkhan, “What Products Can Be Successfully
Promoted and Sold Via the Internet,” Journal of Advertising Research, 2002, 42-1 (Jan/Feb),
pp.23-38.
Song, JiHee and Richard J. Fox, “A Note of Caution Regarding Applying Basic Latent Class
Analysis”, Marketing Bulletin, 2005, Vol. 16-Article 6.
Book/Software Reviews:
“Multivariate Analysis of Categorical Data: Theory and Applications (#s 2 & 3 of Advanced
Quantitative Techniques Series,” John P. Van de Geer, New York: Sage Publications, (1993).
Journal of Marketing Research, 32-1 (Feb 1995), 111-112.
“BMDP PC Correspondence Analysis and Unbalanced Repeated Measures Models with
Structured Covariance Matrices Supplemental Packages,” BMDP PC--Journal of Marketing
Research, 1990, 27 (February), 199-121. (coauthored with James Lollar)
“Review of Correspondence Analysis PC Software Packages,” Journal of Marketing Research,
1988, 25 (November), 415-417.
Proceedings Papers:
“Aiding Entrepreneurship: The Identification of Potential Business Opportunities,” Proceedings
of the First Biennial Conference of the International Congress of Small Business (10/85
Orlando), 1985. (coauthored with E. Gatewood and B. Brewer)
“Assessing the Utility for Trade Promotion Strategies Under Varying Product Market
Condition,” Proceedings AMA Marketing Educators Summer Conference, 1985. (coauthored
with Vincent Howe)
“Retirement's Effect in the Acquisition of Information,” Southern Marketing Association 1994
Proceedings (11/94 New Orleans). (Coauthored with Barbara C. Coleman and Warren French)
“Do Adolescents Attend to Cigarette Warnings? An Eye Tracking Approach,” Proceedings of
the Marketing and Public Policy Conference 1995 (5/95 Atlanta). (Coauthored with Dean
Krugman, James Fletcher, Paul Fischer and Tina Roxas)
“The International Expansion of Professional Services: A Case Study of the U.S. Legal
Profession,” Sandra M. Huszagh, Richard J. Fox, and Fredrick W. Huszagh. Joint Conference
on Marketing Intangibles in Business Markets sponsored by The Institute for the Study of
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Business Markets (Penn State) and The Center for Business and Industrial Marketing (Georgia
State U.), January 8-9, 1996 (Atlanta, GA)
“Professional Practice Development through Marketing: A Case Study of Legal Service
Providers,” Sandra M. Huszagh, Margy Conchar, Fredrick W. Huszagh, and Richard J. Fox.
Joint Conference on Marketing Intangibles in Business Markets sponsored by The Institute for
the Study of Business Markets (Penn State) and The Center for Business and Industrial
Marketing (Georgia State U.), January 8-9, 1996 (Atlanta, GA)
“The Relation Between Moral Reasoning and Sales Performance: Parallel Case Studies,” Rickey
H. Madden, Richard Fox and Warren French. Proceedings of Southern Marketing Association
Conference, 1996 (New Orleans, LA).
“The Impact of Brand Extensions on Market Structure and Choice: An Investigation of Some
Reciprocal Effects Using Scanner Data,” Vanitha Swaminathan, Richard Fox, and Srinivas
Reddy. 1997 INFORMS Marketing Science Conference (Berkeley, CA).
“The Role of Cigarette Warnings in Advertising: Understanding How They Work, Prospects for
the Future,” Dean M. Krugman, Richard J. Fox and Paul M. Fischer. 1999 AMA Winter
Educators’ Conference (St. Petersburg, Florida).
“The Impact of Brand Extension Introduction on Consumer Choice,” Vanitha Swaminathan,
Richard Fox, and Srinivas Reddy. 1999 INFORMS Marketing Science Conference
(Syracuse U.)
“What Products Can Be Successfully Promoted and Sold via the Internet?” (with Hyokjin Kwak
and George M. Zinkhan), AMA Winter Educators’ Conference, 2/16-19, 2001, Scottsdale, AZ.
**Best Paper in E-Business Track.
“The Influence of Direct to Consumers (DTC) Advertising on Consumers’ Recall, Knowledge of
Indication and Interaction with Doctors: An Exploratory Study,” Shashank B. Shinde, Richard J.
Fox, Edward Slaughter and Matthew Perri III. 2001 American Pharmaceutical Association
Conference, 3/16 – 3/20, 2001, San Francisco, CA
“A Model of Trial and Repeat Based on Category Purchasing”, Vanitha Swaminathan and
Richard J. Fox. 2002 AMA Summer Educators’ Conference (San Diego, CA.)
“Predicting Customers’ Future Purchases: An Empirical Comparison of the NBD, the NBRM
and the RFM Models,” Jason Q. Zhang and Richard J. Fox, 2004 AMA Summer Educators’
Conference (Boston, MA.)
Nonreferred Articles:
“Developing a Realistic Measure of Share Loss,” Marketing News, 1985, Vol. 19-19, Sept. 13, p.
27. (coauthored with Bruce Brittain)
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“Expected Value,” Business Research: Marketing, published by Research Publishing, 1986.
“Significance testing is often used--and abused,” Marketing News, August 29, 1988, p. 20.
Books:
Effective Bank Product Management, (Rolling Meadows, Illinois: Bank Administration Institute
(BAI), 1988) - Coauthored with D.L. Colletti, M.R. Crask, D.M. Jackson, J.H. Lindgren and
W.J. Wichman.
Marketing Research Principles and Applications, (Englewood Cliffs, N.J.: Prentice-Hall, 1995)
- Coauthored with Melvin R. Crask and Roy Stout.
Marketing Research Principles and Applications, Preliminary Second Edition (Wiley Custom
Services, (2003)
- Coauthored with Melvin R. Crask and Roy Stout.
ACADEMIC SERVICE:
Papers presented at professional and learned societies:
“Modeling the Effect of Repetitive Direct Marketing Efforts on Response Rate,” (with Srinivas
Reddy) - Direct Marketing Educators' Conference, Toronto, Fall '93.
“The Role of Marketing Research in New Product Development.” Seminar presented to
Research and Development Division of Mead Johnson Company (Evansville, Indiana) - October
1992.
“Applications of Statistics and Probability in Industry,” University of Georgia Statistics
Colloquium, 1988.
“Perceptual Mapping Applications of Correspondence Analysis.” New Trends in Marketing
Research seminar sponsored by Atlanta Chapter of American Marketing Association, Fall 1984.
“System Availability.” Monthly meeting of Cincinnati Chapter of American Statistical Society,
1975.
“Estimating the Empiric Distribution of a Parameter Sequence.” Stanford University Statistics
Colloquium, 1970.
“Compound Decision Theory and Empirical Bayes Squared Error Loss Estimation.” Michigan
State University Statistics Colloquium, 1968.
Continuing Education:
Served as Director of first Advanced School of Marketing Research, co-sponsored by the
American Marketing Association and the Terry College of Business Center for Marketing
Studies. Responsibilities included developing the one-week program, organizing modules and
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selecting speakers, developing promotional materials and general administration. The school
was held in November ‘98 at the UGA Center for Continuing Education and attracted 25
participants. The program was quite successful for a first attempt, generating about $10,000 in
profit, 75% of which will go to the Terry College of Business. Participant evaluations were
generally favorable, and discussions are underway to repeat the program in ‘99.
Sessions organized and chaired or service as a discussant at professional meetings:
Panel Chairman, New Trends in Marketing Research seminar sponsored by Atlanta Chapter of
American Marketing Association, Fall 1984.
Marketing Research Track Chairman for 1986 Southern Marketing Association annual meeting
in Atlanta, GA.
Service as editor, member of editorial board, or as referee for a scholarly journal:
Reviewer, Papers Submitted to Marketing Science Institute/Journal of Marketing Special
Initiative – “Marketing efforts and the Bottom Line”, 2002
Editorial Board, Public Opinion Quarterly, 1989 through 2005
Referee, Psychological Reports Perceptual and Motors Skills, 2003, 2004, 2005, 2006
Referee, AMA 2002 Winter Educators’ Conference Proceedings
Referee, Journal of Operational Research, 2001.
Referee, Academy of Marketing Science Proceedings, 2001
Referee, Science Communication ‘00.
Referee, Journal of Applied Social Psychology ‘00
Reviewer, John A. Howard AMA Dissertation Competition, 1999.
Referee, American Academy of Advertising 1993, 1994, 1996, 1997,1998, and 1999 Proceedings.
Referee, Journal of Retailing and Consumer Services, 1995, 1997, 1998, 1999.
Referee, Journal of the Academy of Marketing Science, 1991, 1992, 1993, 1994, 1997, 1998, 2004.
2005
Referee, Proceedings of the AMA Summer 1991 Marketing Educators' Conference.
Associate Editor, Proceedings of Seventeenth Annual Meeting of the Southeast Region of the
Decision Sciences Institute, Winter '87.
8
Referee, Journal of Marketing Research, 1986, 1987, 1988.
Referee, Proceedings of 1985 National Decision Sciences Conference.
Referee, Sankhya (Indian Statistical Institute Journal), 1980.
Referee, Journal of Quality Technology, 1978.
Referee, Annals of Statistics, 1976.
Referee, Journal of The American Statistical Association, 1968.
Service on Ph.D. Advisory/Examining and Reading Committee:
Advisory/Examining Committees:
Earl Honeycutt
John Ford
Mary Anne Raymond
Robert Kimball
Alice Ford
Scott Bonifield
Jeff Tanner
Luther (Trey) Denton
Ted Stank
David Allbright
Brian Davis
Inman Burford
Jonghoon Kim
Henry Laskey
Faye McIntyre
Rickey Madden
Subhod Bhat*
Juanita Roxas
Tom Ainscough
Bharat Rao
Gary Geissler
Vanitha Swaminathan
Moutusi Maity
Ji Hee Song
Qiyu (Jason) Zhang
Myuk Dass
Sunil Contractor
Dissertation Committees:
Vincent Howe
James Wenthe
Earl Honeycutt
John Ford
Reza Motomeni
Don Hardigree (Insurance)
Lydia Schleifer (Accounting)
Tom Ainscough
Robert Kimball
Joseph Bonnici
*
Henry Laskey
Faye McIntyre
Alice Ford
Barbara Coleman*
Rickey Madden
Ted Stank
Bharat Rao
Gary Geissler
Vanitha Swaminathan**
Chair **Co-Chair
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TEACHING:
Courses Taught:
Undergraduate
MARK 4000 Marketing Research for Business Decisions
(Spring ‘05 – 40 students, Spring ‘99 - 70 students, Summer ‘01 – Valencia,
Spain, UGA Study Abroad - 6 students)
MARK 465
Marketing Research
(50-75 students; taught 10 sections between Summer ‘83 and Fall ‘97)
MARK 4800 Marketing Internship
(Fall ‘99 - …..; Academic Coordinator)
Graduate
MARK 9700 Marketing Models (Ph.D. Seminar
(Spring ‘00, Fall ‘02, and Summer ‘04)
MARK 8220 Applications of Marketing Research I (MMR)
MARK 7220 (Fall ‘98, ‘99, ‘00, ‘01, ‘02, ‘03, ’04, ’05, ‘06)
MARK 8320 Applications of Marketing Research II (MMR)
MARK 7320 (Spring ‘99, ‘00 and ‘01, ‘02, ‘03, ‘04, ’05, ‘06, ‘07)
MARK 8240 Applied Models in Marketing Research (MMR/PhD)
(Fall ‘98, ‘99)
MARK 8250 and 8350 Marketing Research Project I and II (MMR)
(‘98-‘99, ‘99-‘00, ‘01-‘02, ‘03-‘04)
MSIT 8100
Applied Business Statistics (MBA-2 yr. Core Curriculum )
(Fall ‘00, ‘01 and ‘02)
MSIT 8100
Applied Business Statistics (PWC/IBM MBA Program)
(Fall ‘00, Spring ‘02, Spring ‘03, Spring ’04, Fall ‘06, Fall ‘07)
MSIT 8000
Applies Business Statistics (MBA-1 yr. Program)
(Summer ‘02, ‘03)
MARK 7100 Introduction to Statistics for Marketing Research (Summer ’05, Summer ‘06)
MARK 963
Measuring Marketing Effectiveness
(Winter - ‘84, thru Winter ‘91 and Winter ‘96, ‘97, ‘98)
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MARK 965
Marketing Research Methods
(Spring ‘84, ‘85, ‘86, ‘87, ‘88, ‘94, ‘95)
MARK 765
Marketing Research for Decisions I
(Fall ‘85 thru ‘93 and Fall ‘94, ‘95, ‘96, ‘97)
MARK 766
Marketing Research for Decisions II
(Winter ‘85 thru ‘95 and Winter ‘96, ‘97, ‘98)
MARK 968
Marketing Models
(Summer ‘87, Spring ‘89, ‘91 and Fall ‘92, ‘94, ‘96)
MARK 764
Marketing Research for Direction (Fall ‘84, ‘85, ‘86)
(co-taught with Mel Crask)
MARK 899
Directed Studies in Marketing Models
(John Wurtz - Management Science Department)
(Winter - Spring, ‘85)
MARK 899
Basic Statistics for Marketing Research
(Fall ‘92)
Course Development:
MARK 8220 and MARK 8320 - Marketing Research for Decision I and II
Developed new 2-course sequence in the use of marketing research to assist marketing decisions
for Master of Marketing Research (MMR) program. The course was developed from “scratch,”
and as yet no text book containing this material exists. The course consists of an integration of
material obtained from business experience, marketing literature, and direct solicitation of
practitioners and is organized according to the structural framework of the process of bringing
new products or services to the market. The course is extremely well-received by MMR
students; several MMR graduates have reported on its relevance to their work and importance in
their training.
MARK 9700 (formerly MKT 968) - Marketing Models
Developed Ph.D. seminar in marketing models from “scratch.” Course consists of a review of
mathematical/statistical models applied to marketing and involves extensive review of the
literature. As such, course material is constantly being revised and updated.
MSIT 8100 (pwc)
Developed condensed Basic Statistics overview for on-campus portion of pwc course and
distance learning modular for off-campus portion.
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Teaching awards:
MMR Teacher of the Year, Academic Year ’02 – ’03.
MMR Teacher of the Year, Academic Year ’01 – ’02.
Recognized for superior teaching at UGA 1990 Honors Day.
Recipient of Procter and Gamble 1988 Teaching Excellence in Marketing Research Award.
Citations:
Kwak, Hyokjin, Richard J. Fox, George Zinkhan, “What Products Can Be Successfully
Promoted and Sold Via the Internet,” Journal of Advertising Research, 2002, 42-1 (Jan/Feb),
pp. 23-38.
cited in:
Geissler, GL, Zinkhan, GM, Watson RT, “The Influence of Home Page
Complexity on Consumer Attention, Attitudes, and Purchase Intent,” JOURNAL
OF ADVERTISING 35 (2): 69-80 Summer 2006.
Kwak H, Jaju A, Larsen T, “Consumer Ethnocentrism Offline and Online: The
Mediating Role of Marketing Efforts and Personality Traits in the United States,
South Korea, and India,” JOURNAL OF THE ACADEMY OF MARKETING
SCIENCE 34 (3): 367-385 Summer 2006.
Waite K, “Task Scenario Effects on Bank Web Site Expectations,” INTERNET
RESEARCH 16 97-22 2006.
Chiang WYK, Zhang DS, Zhou L, “Predicting and Explaining Patronage
Behavior Toward Web and Traditional Stores Using Neural Networks: A
Comparative Analysis With Logistic Regression,” DECISION SUPPORT
SYSTEMS 41 (2): 514-531 January 2006.
Richard MO, “Modeling the Impact of Internet Atmospherics on Surfer
Behavior,” JOURNAL OF BUSINESS RESEARCH 58 (12): 1632-1642
December 2005.
Richard, Marie-Odile; Chandra, Ramdas, “A Model of Consumer Web
Navigational Behavior: Conceptual Development and Application,” JOURNAL
OF BUSINESS RESEARCH, Aug. 2005, Vol. 58 Issue 8, p. 1019-1029.
Elliott, Michael T.; Speck, Paul Sergi, “Factors That Affect Attitude Toward a
Retail Web Site,” JOURNAL OF MARKETING THEORY & PRACTICE,
Winter 2005, Vo. 13 Issue 1, p. 40-51.
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Ueltschy, Linda C; Krampf, Robert F.; Yannopoulos, Peter, “A Cross-National
Study of Perceived Consumer Risk Towards Online (Internet) Purchasing,
MULTINATIONAL BUSINESS REVIEW, Fall 2004, Vol. 12 Issue 2, p. 59-82.
Kim, Soyoung; Williams, Reginald; Lee, Yulee, “Attitude Toward Online
Shopping and Retail Website Quality: A Comparison of US and Korean
Consumers, JOURNAL OF INTERNATIONAL CONSUMER MARKETING,
2003, Vol. 16, Issue 1, p. 89-111.
Rodgers, S, Harris MA, “Gender and E-commerce: An exploratory study”,
JOURNAL OF ADVERTISING RESEARCH, 43(3): 322-329 SEP 2003
Swaminathan, Vanitha, Richard J. Fox, Srinivas Reddy, “The Impact of Brand Extension
Introduction on Choice,” Journal of Marketing, 2001, 65-4 (October), pp. 1-15.
cited in:
Pina JM, Martinez E, De Chernatony L, et al., “The Effect of Service Brand
Extensions on Corporate Image – An Empirical Model,” EUROPEAN JOURNAL
OF MARKETING 40 (1-2): 174-197 2006.
Volckner F, Sattler H, “Drivers of Brand Extension Success,” JOURNAL OF
MARKETING 70 (2): 18-34 April 2006.
Martin IM, Stewart DW, Matta S, “Branding Strategies, Marketing
Communication, and Perceived Brand Meaning: The Transfer of Purposive, GoalOriented Brand Meaning to Brand Extensions,” JOURNAL OF THE ACADEMY
OF MARKETING SCIENCE 33 (3): 275-294 July 2005.
Kumar P, “Brand Counterextensions: The Impact of Brand Extension Success
Versus Failure,” JOURNAL OF MARKETING RESEARCH 42 (2): 183-194
May 2005.
Strebinger A, “Strategic Brand Concept and Brand Architecture Strategy – A
Proposed Model,” ADVANCES IN CONSUMER RESEARCH31: 656-661 2004.
Czellar, S, “Consumer attitude toward brand extensions: an integrative model and
research propositions”, INTERNATIONAL JOURNAL OF RESEARCH IN
MARKETING, 20 (1): 97-115 MAR 2003
Berthon, P, Holbrook MB, Hulbert JM, “Understanding and managing the brand
space”, MIT SLOAN MANAGEMENT REVIEW, 44(2): 49-54 win 2003
Krugman, Dean M., Richard J. Fox, Paul M. Fischer. “Do Cigarette Warnings Warn?
Understanding What it will Take to Develop More Effective warnings,” Journal of Health
Communication, 1999 (4), pp. 95-104
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cited in:
Wander N, Malone RE, “Making Big Tobacco Give In: You Lose, They Win,”
AMERICAN JOURNAL OF PUBLIC HEALTH 96 (11): 2048-2054 November
2006.
Brownson RC, Haire-Joshu D., Luke DA, “Shaping the Context of Health: A
Review of Environmental and Policy Approaches in the Prevention of Chronic
Diseases,” ANNUAL REVIEW OF PUBLIC HEALTH 27: 341-370 206.
Chapman S, Liberman J, “Ensuring Smokers Are Adequately Informed:
Reflections on Consumer Rights, Manufacturer Responsibilities, and Policy
Implications,” TOBACCO CONTROL 14: II8-II13 Suppl. 2 August 2005.
Alexander-Emery S, Cohen LM, Prensky EH, “Linguistic Analysis of College
Aged Smokers and Never Smokers,” JOURNAL OF PSYCHOPATHOLOGY
AND BEHAVIORAL ASSESSMENT 27 (1): 11-16 March 2005.
Steward WT, Schneider TR, Pizarro J, Salovey P, “Need for cognition moderates
responses to framed smoking-cessation messages”, JOURNAL OF APPLIED
SOCIAL PSYCHOLOGY, 33 (12): 2439-2464 DEC 2003
Simpson D, Lee S, “Tobacco: public perceptions and the role of the industry”,
JOURNAL OF THE ROYAL STATISTICAL SOCIETY SERIES ASTAATISTICS IN SOCIETY, 166: 233-239 Part 2 2003
Perry BL, Jones H, Tuten M, Svikis DS, “Assessing maternal perceptions of
harmful effects of drug use during pregnancy”, JOURNAL OF ADDICTIVE
DISEASES, 22 (1): 1-9 2003
Guttman N, Peleg H, “Public preferences for an attribution to government or to
medical research versus unattributed messages in cigarette warning labels in
Israel”, HEALTH COMMUNICATION, 15 (1): 1-25 2003
Strahan EJ, White K, Fong FT, Fabrigar LR, Zanna MP, Cameron R, “Enhancing
the effectiveness of tobacco package warning labels: a social psychological
perspective”, TOBACCO CONTROL, 11 (3): 183-190 SEP 2002
Crawford MA, Balch GI, Mermelstein R, “Responses to tobacco control policies
among youth”, TOBACCO CONTROL, 11 (1): 14-19 MAR 2002
Schneider TR, Salovey P, Pallonen U, Mundorf N, Smith NF, Steward WT,
“Visual and auditory message framing effects on tobacco smoking”, JOURNAL
OF APPLIED SOCIAL PSYCHOLOGY, 31 (4): 667-6882 APR 2001
Fox, Richard J., Dean M. Krugman, James E. Fletcher and Paul M. Fisher. “Adolescents’
Attention to Beer and Cigarette Ads and Associated Product Warnings,” Journal of Advertising,
1998, 27-3 (Fall), pp. 57-68
14
cited in:
Graesser AC, Lu SL, Olde BA, et al., “Question Asking and Eye Tracking During
Cognitive Disequilibrium: Comprehending Illustrated Texts on Devices When the
Devices Break Down,” MEMORY & COGNITION 33 (7): 1235-1247 October
2005.
Cox AD, Cox D, Zimet G, “Understanding Consumer Responses to Product Risk
Information,” JOURNAL OF MARKETING 70 (1): 79-91 January 2006.
Werch CC, Moore MJ, DiClemente CC, et al., “A Multihealth Behavior
Intervention Integrating Physical Activity and Substance Use Prevention for
Adolescents,” PREVENTION SCIENCE 6 (3): 213-226 September 2005.
Austin EW, Hust SJT, “Targeting Adolescents? The Content and Frequency of
Alcoholic and Nonalcoholic Beverage Ads in Magazine and Video Formats –
November 1999-April 2000,” JOURNAL OF HEALTH COMMUNICATION 10
(8): 769-785 December 2005.
Krugman DM, Quinn WH, Sung YJ, et al., “Understanding the Role of Cigarette
Promotion and Youth Smoking in a Changing Marketing Environment,”
JOURNAL OF HEALTH COMMUNICATION 10 (3): 261-278 April-May 2005.
Garretson, JA, Niedrich RW, “Spokes-Characters-Creating Character Trust and
Positive Brand Attitudes,” JOURNAL OF ADVERTISING 33 (2): 25-36 Summer
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Pictorial, and Text-Size Effects,” JOURNAL OF MARKETING 68 (2): 36-50
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Sumpradit N, Ascione FJ, Baagozzi RP, “A Cross-Media Content Analysis of
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Werch C, Moore M. DiClemente CC, Owen DM, Jobli E, Bledsoe R, “A sportbased intervention for preventing alcohol use and promoting physical activity
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Hughes A. Wilkens T, Wildemuth BM, Marchionini G, “Text or pictures? An
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medical research versus unattributed messages in cigarette warning labels in
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15
Kelly KJ, Slater MD, Karan D, “Image advertisements’ influence on adolescents’
perceptions of the desirability of beer and cigarettes”, JOURNAL OF PUBLIC
POLICY & MARKETING, 21 (2): 295-304 FAL 2002.
Moore JN, Raymond MA, Mittelstaedt JD, Tanner JF, “Age and consumer
Socialization agent influences on adolescents’ sexual knowledge, attitudes, and
behavior: Implications for social marketing initiatives and public policy”,
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Yang GZ, Dempere-Marco L, Hu XP, Rowe A, “Visual search: psychophysical
models and practical applications”, IMAGE AND VISION COMPUTING, 20
(4): 273-287 APR 1 2002.
Rayner K, Rotello CM, Steward AJ, Keir J, Duffy SA, “Integrating text and
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17
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the effectiveness of tobacco package Warning labels: a social psychological
perspective”, TOBACCO CONTROL, 11 (3): 183-190 SEP 2002
Moore NJ, Raymond MA, Mittelstaedt JD, Tanner JF, “Age and consumer
Socialization agent influences on adolescents’ sexual knowledge, attitudes, and
behavior: Implications for social marketing initiatives and public policy”,
JOURNAL OF PUBLIC POLICY & MARKETING, 21 (1): 37-52 SPR 2002
Yang GZ, Dempere-Marco L, Hu XP, Rowe A, “Visual search: psychophysical
models and practical applications”, IMAGE AND VISION COMPUTING, 20
(4): 273-287 APR 1 2002
Rayner K, Rotello CM, Steward AJ, Keir J, Duffy SA, “Integrating text and
pictorial information: Eye movements when looking at print advertisements”,
JOURNAL OF EXPERIMENTAL PSYCHOLOGY-APPLIED, 7 (3): 219-226
SEP 2001
Gerend MA, MacKinnon DP, Nohre L, “High-school students’ knowledge and
beliefs about television advisory warnings”, JOURNAL OF APPLIED
COMMUNICATIN RESEARCH, 28 (4): 291-308 NOV 2000
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of position of the illustration in printed advertisements”, ADVANCES IN
CONSUMER RESEARCH, VOL 27, 104-109 2000
Pieters R, Rosbergen E, Wedel M, “Visual attention to repeated print advertising:
A test of scanpath theory”, JOURNAL OF MARKETING RESEARCH, 36 (4):
424-438 NOV 1999
Krugman DM, Fox RJ, Fischer PM, “Do cigarette warnings warn? Understanding
what it will take to develop more effective warnings”, JOURNAL OF HEALTH
COMMUNICATION, 4 (2): 95-104 APR-JUN 1999
Fox RJ, Krugman DM, Fletcher JE, Fischer PM, “Adolescents’ attention to beer
and cigarette print ads and associated product warnings”, JOURNAL OF
ADVERTISING, 27 (3): 57-68 FAL 1998
Rosbergen E, Pieters R, Wedel M, “Visual attention to advertising: A segmentlevel analysis”, JOURNAL OF CONSUMER RESEARCH, 24 (3): 305-314 DEC
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Laskey, Henry, Richard J. Fox and Melvin R. Crask. “Investigating the Impact of Executional
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Program induced activation and mood”, ZEITSCHRIFT FUR
SOZIALPSYCHOLOGIE, 29 (2): 175-193 1998
Philport JC, Arbittier J, “Advertising: Brand communications styles in established
media and the Internet”, JOURNAL OF ADVERTISING RESEARCH, 37 (2):
68-76 MAR-APR 1997
Fischer, Paul, Dean Krugman, James E. Fletcher, Richard J. Fox and Tina Rojas. “An
Evaluation of Health Warnings in Cigarette Advertisements Using Standard Market Research
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medical research versus unattributed messages in cigarette warning labels in
Israel”, HEALTH COMMUNICATION, 15 (1): 1-25 2003
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products”, ONCOGENE, 21 (48): 7349-7364 OCT 21 2002
19
Strahan EJ, White K, Fong GT, Fabrigar LR, Zanna MP, Cameron R, “Enhancing
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Krugman DM, Fox RJ, Fischer PM, “Do cigarette warnings warn? Understanding
what it will take to develop more effective warnings”, JOURNAL OF HEALTH
COMMUNICATION, 4 (2): 95-104 APR-JUN 1999
Fox, RJ, Krugman DM, Fletcher JE, Fischer PM, “Adolescents’ attention to beer
and cigarette print ads and associated product warnings”, JOURNAL OF
ADVERTISING, 27 (3): 57-68 FAL 1998
Robinson TN, Killen JD, “Do cigarette warning labels reduce smoking?
Paradoxical effects among adolescents”, ARCHIVES OF PEDIATRICS &
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Cecil H, Evans RI, Stanley MA, “Perceived believability among adolescents of
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Attend to Warnings in Cigarette Advertising – An Eye-Tracking Approach”,
JOURNAL OF ADVERTISING RESEARCH, 34 (6): 39-52- NOV-DEC 1994
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20
Toh RS, Browne WG, Hu MY, “Frequent-flier programs: A comparative study
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Suzuki Y, “A heuristic method for effectively using frequent flyer miles for
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business travel”, TRANSPORTATION RESEARCH PART E-LOGISTICS
AND TRANSPORTATION REVIEW, 37 (6): 397-410 DEC 2001
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experience”, TRANSPORTATION JOURNAL, 35 (2): 35-44 WIN 1995
Richard J. Fox and Frederick J. Stephenson, Jr., “Corporate Strategies to Control Corporate Air
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21
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TRANSPORTATION JOURNAL, 32, (1): 38-50 FAL 1992
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PERSONNEL PSYCHOLOGY 59 (2): 365-393 Summer 2006.
Cycyota CS, Harrison DA, “What (not) to Expect When Surveying Executives:
A Meta-analysis of Top Manager Response Rates and Techniques Over Time,”
ORGANIZATIONAL RESEARCH METHODS 9 92): 133-160 April 2006.
Lopez-Cabrales A, Valle R, Herrero I, “The Contribution of Core Employees to
Organizational Capabilities and Efficiency,” HUMAN RESOURCE
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Bilodeau A, “Non-Response Error Versus Measurement Error: A Dilemma
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22
Shulman HB, Gilbert BC, Lansky A, “The Pregnancy Risk Assessment
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Certified Mail Third-Wave Follow-ups Really Boost Response Rates and
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De Rada, Vidal Diaz, “Influence of Questionnaire Design on Response to Mail
Surveys,” INTERNATIONAL JOURNAL OF SOCIAL RESEARCH
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Banking: An Invariance Analysis”, INFORMATION AND MANAGEMENT,
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Gimenez, Christina; Ventura, Eva, “Logistics-Production, Logistics-Marketing
and External Integration: Their Impact on Performance,” INTERNATIONAL
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Roy, Abhijit; Berger, Paul D., “E-Mail and Mixed Mode Database Surveys
Revisited: Exploratory Analyses of Factors Affecting Response Rates,”
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MANAGEMENT, Jan 2005, Vol. 12 Issue 2, p. 153-171
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King, Keith A.; Vaughan, Jennifer L, “Influence of Paper Color and a Monetary
Incentive on Response Rate, PSYCHOLOGICAL REPORTS, Oct. 2004, Vol.
95 Issue 2, p. 432-434
McDevitt, Paul, “Customer Satisfaction as a Basis for Targeting Online
Buyers,” JOURNAL OF TARGETING, MEASUREMENT & ANALYSIS
FOR MARKETING, Jun 2004, Vol. 12 Issue 4, P. 329-339
Kaplowitz, Michael D.; Lupi, Frank, “color Photographs and mail Survey
Response Rates, INTERNATIONAL JOURNAL OF PUBLIC OPINION
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Tourangeau R, “Survey research and societal change”, ANNUAL REVIEW OF
PSYCHOLOGY, 55: 775-801 2004
Saville BK, Buskist W, “Essential readings for teachers of psychology:
Recommendations from the ToP editorial board”, TEACHING OF
PSYCHOLOGY, 31 (1): 41-43 WIN 2004
Filip JC, Ming ME, Levy RM, Hoffstand OJ, Margolis DJ, “Mail surveys can
achieve high response rates in a dermatology patient population”, JOURNAL
OF INVESTIGATIVE DERMATOLOGY 122 (1): 39-43 JAN 2004
Poon, Patrick S.; Albaum, Gerald; Evangelista, Felicitas U., “Why People
Respond to Surveys: A Theory-Based Study of Hong Kong Respondents,”
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16 Issue 2, p. 75-90
Gimeniz, Christina; Ventura, Eva, “Supply Chain Management as a Competitive
Advance in the Spanish Grocery Sector,: INTERNATIONAL JOURNAL OF
LOGISTICS MANAGEMENT, 2003, VOL. 14 Issue 1, p. 77-88
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Richard FD, Bond CF, Stokes-Zoota JJ, “One hundred years of social
psychology quantitatively described”, REVIEW OF GENERAL
PSYCHOLOGY, 7(4): 331-363 DEC 2003
Galesic M, “Effect of questionnaire length on survey response rate”,
DRUSTVENA ISTRAZIVANJA, 12 (5): 807-824 OCT-NOV 2003
Dake JA, Price JH, Telljohann SK, Funk JB, “Teacher perceptions and practices
regarding school bullying prevention”, JOURNAL OF SCHOOL HEALTH, 73
(9): 347-355 NOV 2003
24
Doebbeling BN, Vaughn TE, McCoy KD, Beekmann SE, Woolson RF,
Ferguson KJ, Torner JC, “Percutaneous injury, blood exposure, and adherence
to standard precautions: Are hospital-based health care providers still at risk?”
CLINICAL INFECTIOUS DISEASES, 37(8): 1006-1013 OCT 15 2003
Burkell J, “The dilemma of survey nonresponse”, LIBRARY &
INFORMATION SCIENCE RESEARCH, 25 (3): 239-263 2003
Schmitt M, “Deregulation of the German industrial relations system via foreign
direct investment: Are the subsidiaries of Anglo-Saxon MNCs a threat for the
institutions of industrial democracy in Germany?”, ECONOMIC AND
INDUSTRIAL DEMOCRACY, 24 (3): 349-377 AUG 2003
Porter SR, Whitcomb ME, “The impact of lottery incentives on student survey
response rates”, RESEARCH IN HIGHER EDUCATION, 44 (4): 389-407
AUG 2003
Lobdell DT, Buck GM, Weiner JM, Mendola P, “Using commercial telephone
directories to obtain a population-based sample for mail survey of women of
reproductive age”, PAEDIATRIC AND PERINATAL EPIDEMIOLOGY, 17
(3): 294-301 JUL 2003
Dennis WJ, “Raising response rates in mail surveys of small business owners:
results of an experiment”, JOURNAL OF SMALL BUSINESS
MANAGEMENT, 41 (3): 278-295 JUL 2003
Schmitt M, Sadowski D, “A cost-minimization approach to the international
transfer of HRM/IR practices: Anglo-Saxon multinationals in the Federal
Republic of Germany”, INTERNATIONAL JOURNAL OF HUMAN
RESOURCE MANAGEMENT, 14 (3): 409-430 MAY 2003
Davern M. Rockwood TH, Sherrod R, Campbell S, “Prepaid monetary
incentives and data quality in face-to-face interviews”, PUBLIC OPINION
QUARTERLY, 676 (1): 139-147 SPR 2003
Doody MM, Sigurdson AS, Kampa D. Chimes K, Alexander BH, Ron E,
Tarone RE, Linet MS, “Randomized trial of financial incentives and delivery
methods for improving response to a mailed questionnaire”, AMERICAN
JOURNAL OF EPIDEMIOLOGY, 157 (7): 643-651 APR 1 2003
Brogger J, Bakke P, Eide GE, Gulsvik A, “Contribution of follow-up of
nonresponders to prevalence and risk estimates: a Norwegian respiratory health
survey”, AMERICAN JOURNAL OF EPIDEMIOLOGY, 157 (6): 558-566
MAR 15 2003
25
Ullman, Jodie B.; Newcomb, Michael D., “Eager, Reluctant, and Nonresponders
to a Mailed Longitudinal Survey: Attitudinal and Substance Use
Characteristics,” JOURNAL OF APPLIED SOCIAL PSYCHOLOGY,
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Szirony TA, Price JH, Telljohann SK, Wolfe E, “Survey return rates using a
covering letter signed by a graduate student or faculty member”,
PSYCHOLOGICAL REPORTS, 91 (3): 1174-1176 Part 2 DEC 2002
Bright KD, Smith PM, “The use of incentives to affect response rates for a mail
survey of US marina decision makers”, FOREST PRODUCTS JOURNAL, 52
(10): 26-29 OCT 2002
Corkrey R, Parkinson L, “A comparison of four computer-based telephone
interviewing methods: Getting answers to sensitive questions”, BEHAVIOR
RESEARCH METHODS INSTRUMENTS & COMPUTERS, 34 (3): 354-363
AUG 2002
Leung GM, Ho LM, Chan MF, Johnston, JM, Wong FK, “The effects of cash
and lottery incentives on mailed surveys to physicians – A randomized trail”,
JOURNAL OF CLINICAL EPIDEMIOLOGY, 55 (8): 801-807 AUG 2002
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and policing: Survey mode effects on bias in community surveys”, JUSTICE
QUARTERLY, 19 (3): 565-587 SEP 2002
Gore-Felton C, Koopman C, Bridges E, Thoresen C, Spiegel D, “An example of
maximizing survey return rates – Methodological issues for health
professionals”, EVALUATION & THE HEALTH PROFESSIONS, 25 (2): 152168 JUN 2002
Etter JF, Cucherat M, Perneger TV, “Questionnaire color and response rates to
mailed surveys – A randomized trial and a meta-analysis”, EVALUATION &
THE HEALTH PROFESSINS, 25 (2): 185-199 JUN 2002
Sullivan K, “Ethical beliefs and behaviours among Australian psychologists”,
AUSTRALIAN PSYCHOLOGIST, 37 (2): 135-141 JUL 2002
Field TS, Cadoret CA, Brown ML, Ford M, Greene SM, Hill D, Hornbrook
MC, Meenan RT, White MJ, Zapka JM, “Surveying physicians – Do
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Schutzenmeister F, “The willingness to be re-interviewed in mail surveys”,
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26
Helgeson JG, Voss KE, Terpening WD, “Determinants of mail-survey response:
Survey design factors and respondent factors”, PSYCHOLOGY &
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Tworoger SS, Yasui Y, Ulrich GM, Makamura H, LaCroix K, Johnston R,
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Sills SJ, Song Cy, “Innovations in survey research – An application of Webbased surveys”, SOCIAL SCIENCE COMPUTER REVIEW, 20 (1): 22-30
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Cycyota CS, Harrison DA, “Enhancing survey response rates at the executive
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Warburton J, Terry DJ, Rosenman LS, Shapiro M, “Differences between older
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RESEARCH ON AGING, 23 (5): 586-605 SEP 2001
Keeter S, Kennamer JD, Ellis JM, Green RG, “Does the use of colored paper
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2001
Quigley BD, Church GM, Peterson A, “Defining the need for information
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Lynn P, “The impact of incentives on response rates to personal interview
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Caetano R, “Non-response in alcohol and drug surveys: a research topic in need
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Yuan M, “Reoperationalizing economic data collection”, ANNALS OF
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O’Connell T, Thornton L, O’Flanagan D, Staines A, Connell J, Dooley S.
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Baron, G, De Wals P, Milord F, “Cost-effectiveness of a lottery for increasing
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PROFESSIONS, 24 (2): 47-52 MAR 2001
Kasprzyk D, Montano DE, St Lawrence JS, Phillips WR, “The effects of
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HEALTH PROFESSIONS, 24 (1): 3-17 MAR 2001
Wixom BH, Watson JH, “An empirical investigation of the factors affecting
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Beekmann SE, Vaughn TE, McCoy KD, Ferguson KJ, Torner JC, Woolson RF,
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Price JH, JA, Islam R, “Selected ethical issues in research and publication:
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Kellerman SE, Herold J, “Physician response to surveys – A review of the
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Rogelbert SG, Fisher GG, Maynard DC, Hakel MD, Horvath M, “Attitudes
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Church AH, “Is there a method to our madness? The impact of data collection
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McMellon CA, Schiffman LG, “Cybersenior mobility: Why some older
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Cook C, Heath F, Thompson RL, “A meta-analysis of response rates in Web-orinternet-based surveys”, EDUCATIONAL AND PSYCHOLOGICAL
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Price JH, “Show me the money: Medical directors’ responses to a mail survey”,
AMERICAN JOURNAL OF MANAGED CARE, 6 (11): 1257-1260 NOV
2000
Ashing-Giwi K, Ganz PA, “Effect of timed incentives on subject participation
in a study of long-term breast cancer survivors: Are there ethnic differences?”,
JOURNAL OF THE NATIONAL MEDICAL ASSOCIATION, 92 (11): 528532 NOV 2000
Bates SM, Rogstad KE, “Postal research: to many problems?”, SEXUALLY
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Myagkov AY, “Respondents preferences to methods of data collection in
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Christley RM, Rose RJ, Hodgson DR, Reid SWJ, Evans S, Bailey C, Hodgson
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Groves BW, Olsson RH, “Response rates to surveys with self-addressed,
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Woodruff SI, Conway TL, Edwards CC, “Increasing response rates to a
smoking survey for US Navy enlisted women”, EVALUATION & THE
HEALTH PROFESSIONS, 23 (2): 172-181 JUN 2000
Mainous AG, Gill JM, Zoller JS, Wolman MG, “Fragmentation of patient care
between chiropractors and family physicians”, ARCHIVES OF FAMILY
MEDICINE, 9 (5): 446-450 MAY 2000
Lee YK, Georgiou C, Raab C, “The knowledge, attitudes, and practices of
dietitians licensed in Oregon regarding functional foods, nutrient supplements,
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Bogart LM, Kelly JA, Catz SL, Sosman JM, “Impact of medical and
nonmedical factors on physician decision making for HIV/AIDS antiretroviral
treatment”, JOURNAL OF ACQUIRED IMMMUNE DEFICIENCY
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Oden LS, Price JH, Alteneder R, Boardley D, Ubokudom SE, “Public policy
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25 (2): 139-155 APR 2000
Harzing AW, “Cross-national industrial mail surveys – Why do response rates
differ between countries?”, INDUSTRIAL MARKETING MANAGEMENT,
29 (3): 243-254 MAY 2000
Parkes R, Kreiger N, James B, Johnson KC, “Effects on subject response of
information brochures and small cash incentives in a mail-based case-control
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Zhang Y, “Using the Internet for survey research: A case study”, JOURNAL OF
THE AMERICAN SOCIETY FOR INFORMATION SCIENCE, 51 (1): 57-68
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Arzheimer K, Klein M, “The effect of material incentives on return rate, panel
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JOURNAL OF PUBLIC OPINION RESEARCH, 11 (4): 368-377 WIN 1999
Oden L, Price JH, “Effects of a small monetary incentive and follow-up
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Donaldson GW, Moinpour CM, Bush NE, Chapko M, Jacom J, Siadak M,
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Cho H, LaRose R, “Privacy issues in internet surveys”, SOCIAL SCIENCE
COMPUTER REVIEW, 17 (4): 421-434 WIN 1999
Kalantar JS, Talley NJ, “The effects of lottery incentive and length of
questionnaire on health survey response rates: A randomized study”, JURNAL
OF CLINICAL EPIDEMIOLOGY, 552 (11): 1117-1122 NOV 1999
Evangelista F, Albaum G, Poon P, “An empirical test of alternative theories of
survey response behavior”, JOURNAL OF THE MARKET RESEARCH
SOCIETY, 41 (2): 227-244 APR 1999
Lynn P, Turner R, Smith P, “Assessing the effects of an advance letter for a
personal interview survey”, JOURNAL OF THE MARKET RESEARCH
SOCIETY, 41 (3): 301-309 JUL l999
Turley SK, “A case of response rate success”, JOURNAL OF THE MARKET
RESEARCH SOCIETY, 41 (3): 301-309 JUL 1999
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Sheehan KB, McMillan SJ, “Response variation in e-mail surveys: An
exploration”, JOURNAL OF ADVERTISING RESEARCH, 39 (4): 45-54 JULAUG 1999
Switzer GE, Dew MA, Stukas AA, Goycoolea JM, Hegland J, Simmons RG,
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MARROW TRANSPLANTATION 24 (3): 313-319 AUG 1999
Mortlock MP, Peters AC, Griffith CJ, “Food hygiene and hazard analysis
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perceptions, and attitudes”, JOURNAL OF FOOD PROTECTION, 62 (7):
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Wensing M, Mainz J, Kramme O, Jung HP, Ribacke M, “Effect of mailed
reminders on the Response rate in surveys among patients in general practice”,
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Larroque B, Kaminski M, Bouvier-Colle MH, Hollebecque V, “Participation in
a mail survey: role of repeated mailings and characteristics of nonrespondents
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Woodruff SI, Edwards CC, Conway TL, “Enhancing response rates to a
smoking survey for enlisted US navy women”, EVALUATION REVIEW, 22
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Hoffman SC, Burke AE, Helzlsouer KJ, Comstock GW, “Controlled trial of the
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Shamir J, “Motivation and accuracy in estimating opinion distributions: A
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RESEARCH, 10 (2): 91-108 SUM 1998
Mutabazi MI, Russell ER, Stokes RW, “Drivers’ attitudes, understanding, and
acceptance of passing lanes in Kansas”, HUMAN PERFORMANCE, USER
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Taylor S, Lynn P, “The effect of a preliminary notification letter on response to
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Hunt JR, White E, “Retaining and tracking cohort study members”,
EPIDEMIOLOGIC REVIEWS 20 (1): 57-70- 1998
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Roth PL, BeVier CA, “Response rates in HKRM/OB survey research: Norms
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1998
Albaum GS, Evangelista F, Medina N, “Role of response behavior theory in
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Ullman JB, Newcomb MD, “Eager, reluctant, and nonresponders to a mailed
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Hare S, Price JH, Flynn MG, King KA, “Increasing return rates of a mail survey
to exercise professionals using a modest monetary incentive”, PERCEPTUAL
AND MOTOR SKILLS, 86 (1): 217-218 FEB 1998
Etter JF, Perneger TV, Ronchi A, “Collecting saliva samples by mail”,
AMERICAN JOURNAL OF EPIDEMIOLOGY, 147 (2): 141-146 JAN 15
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Eaker S, Bergstrom R, Bergstrom A, Adami HO, Nyren O, “Reponse rate to
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Axford R, Carter B, Grunwald G, “Enhancing Dillman’s total design method for
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Easton AN, Price JH, Telljohann SK, Boehm K, “An informational versus
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Easton AN, Price JH, Boehm K, Telljohann SK, “Sun protection counseling by
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Summers J, Price JH, “Increasing return rates to a mail survey among health
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Everett SA, Price JH, Bedell AW, Telljohann SK, “Family practice physicians’
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Asch DA, Jedrziewski MK, Christakis NA, “Response rates to mail surveys
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Groves BW, Price JH, Olsson RH, King KA, “Response ratesto anonymous
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Lelong N, SaurelCubizolles MJ, Romito P, “Participatin in a postal survey on
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Everett SA, Price JH, Bedell AW, Telljohann SK, “The effect of a monetary
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EVALUATION & THE HEALTH PROFESSIONS, 20 (2): 207-214 JUN 1997
Kittleson MJ, “Determining effective follow-up of e-mail surveys”,
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Kalafatis SP, Blankson C, “An investigation into the effect of questionnaire
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38
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39
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40
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cited in:
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41
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to age”, Journal of consumer Research, Mar94, Vol. 20 Issue 4, p503, 17p
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Journal of Consumer Marketing, 1993, Vol. 10 Issue 1, p42, 10p
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Issue 5, p43, 11p
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Advertising Research, Oct/Nov91, Vol. 31 Issue 5, p33, 9p
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the Aged,” Journal of Advertising Research, 29-1, 22-29, 1989.
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as a Segmentation Variable”, Journal of the Academy of Marketing Science,
Fall89, Vol. 17 Issue 4, p333, 11p
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Providers on Consumer Satisfaction and Price in Hearing Aid Purchases”,
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OF ADVERTISING PRACTITIONERS”, Journal of Advertising Research,
Jun/Jul88, Vol. 28 Issue 3, p39, 8p
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SENIOR CITIZEN MARKET(S)”, Journal of Advertising Research,
Dec 87/Jan88, Vol. 27 Issue 6, p23, 8p
42
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SOURCES OF THE ELDERLY”, Journal of Advertising Research,
Dec87/Jan88, Vol. 27 Issue 6, p31, 14p
Greco, A.J., “The Elderly as Communicators-Perceptions of Advertising
Practitioners,” Journal of Advertising Research, 28-3, 39-46, 1988.
Day, E., B. Davis, R. Dove and W.A. French, “Reaching the Senior Citizen
Markets,” Journal of Advertising Research, 27-6, 123-30, 1987.
Lumpkin, J.R. and T.A. Festerva, “Purchase information - Sources of the
Elderly,” Journal of Advertising Research, 27-6, 31-44, 1987.
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Commercials,” Journal of Advertising, 16-1, 47-54, 1987.
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MARKET PLANNING”, Journal of Consumer Marketing, Spring87, Vol. 4
Issues 2, p47, 9p
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1987, Vol. 16 Issuse 1, p47, 8p
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1985, 22-29.
Richard J. Fox, “Solutions to Empirical Bayes Squared Error Loss Estimation Problems,” The
Annuals of Statistics, Vol. 6, No. 4, 1978, pp. 846-853.
cited in:
Wang LC, “Convergence Rates of Empirical Bayes Estimation for the
Parameter of the Uniform Distribution U(0,Theta) Under Random Censorship,”
COMMUNICATIONS IN STATISTICS-THEORY AND METHODS 34 (12):
2209-2220 2005.
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gamma distribution” COMMUNICATIONS IN STATISTICS-THEORY AND
METHODS, 32 (1): 123-138 2003
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location family”, JOURNAL OF NONPARAMETRIC STATISTICS, 14 (4):
435-448 AUG 2002
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JOURNAL OF NONPARAMETRIC STATISTICS, 12 (5): 709-725 2000
43
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parameters”, JOURNAL OF STATISTICAL PLANNING AND INFERENCE,
84 (1-2): 111-120 MAR 1 2000
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parameter”, COMMUNICATIONS IN STATISTICS-THEORY AND
METHODS, 25 (5): 1383-1390 1996
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Exponential Family”, JOURNAL OF STATISTICAL PLANNING AND
INFERENCE, 43 (1-2): 107-120 JAN 1995
Singh, RS, Wei LS, “Empirical Bayes With Rates And Best Rates Of
Convergence In U(X)C(theta)Exp(-X/Theta)-Family-Estimation Case”,
ANNALS OF THE INSTITUTE OF STATISTICAL MATHEMATICS, 44 (3):
435-449 SEP 1992
Tiwari, RC, Zalkikar JN, “Empirical Bayes Estimation Of the Scale Parameter
In A Pareto Distribution”, COMPUTATIONAL STATISTICS & DATA
ANALYSIS 10 (3): 261-270 DEC 1990
Prasad, B, Singh RS, “Estimation Of Prior Distribution And Empirical Bayes
Estimation In A Nonexponential Family” JOURNAL OF STATISTICAL
PLANNING AND INFERENCE, 24 (1): 81-81 JAN 1990
Singh, RS, Prasad B, “Uniformly Strongly Consistent Prior-Distribution And
Empirical Bayes Estimators With Asymptotic Optimality And Rates In A
Nonexponential Family”, SANKHYA-THE INDIAN JOURNAL OF
STATISTICS SERIES A51: 334-341-Part 3 OCT 1989
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Parameters of 2-Sided Transaction Distribution Families,” Chinese Annuals of
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Parameters Of 2-Sided Truncation Distribution Families”,
ACTAMATHEMATICA SCIENTIA, 9 (4): 403-413 1989
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Communication in Statistics - Theory & Methods, 1989, 18 (7), 2533-2552.
Nogami, Y., “Convergence - Rates for Empirical Bayes Estimation in the
Uniform (O, Theta) Distribution,” Annals of Statistics, 1988, 16(3), 1335-1341.
Vanhouwelingen, J. C., “Monotone Empirical Bayes Test for Uniform
Distributions Using the Maximum Likelihood Estimator of a Decreasing
Density,” Annuals of Statistics, 1987, 15(2): 875-879.
44
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Distributions Using The Maximum-Likelihood Estimator Of A Decreasing
Density”, ANNALS OF STATISTICS 15 (2): 875-879 JUN 1987
Shant, S. Gupta and Ping Hsiao, “Empirical Bayes Rules for Selecting Good
Populations,” Journal of Statistical Planning and Inference, Vol. 8, 1983, 87101.
Nogami, Yoshiko, “A Rate of Convergence for the Set Compound Estimation in
a Family of Certain Retracted Distributions,” Annals of the Institute of
Statistical Mathematics, Vol. 34, Part A, 1982, 241-257.
Blum, J. and V. Susarla, “Maximal Deviation Theory of Some Estimators of
Prior Distribution Functions,” Annals of the Institute of Statistical Mathematics,
Vol. 33, Part A, 1981, 437-448.
Richard J. Fox and D. Zerbe, “Some Practical System Availability Calculation,” AIIE
Transactions, Vol. 6, 1974, pp. 228-234.
cited in:
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with unreliable machines”, EUROPEAN JOURNAL OF OPERATIONAL
RESEARCH, 152 (1): 248-262 JAN 1 2004
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systems”, INTERNATIONAL JOURNAL OF PRODUCTION RESEARCH, 25
(9): 2525-2541 SEP 1997
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analysis and design: A classification of models for production and transfer
lines”, EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 92 (1): 127 JUL 5 1996
Baral, SC, “Probabilistic Modeling Of the States Of A buffer In A Production
Flow System”, IEEE TRANSACTIONS ON ENGINERING MANAGEMENT,
40 (4): 381-389 NOV 1993
Baral, S. C., “Probabilistic Modeling of the States of a Buffer in a Production
Flow System,” AIIE Transactions, 1993, 40(4): 381-389.
Gunasekaran, A, Boyal SK, Babu AS, Ramaswamy N, “Effect Of Machine
Failures In A Multistage Multi-Facility And Multiproduct Production-Inventory
System”, INTERNATIONAL JUOURNAL OF SYSTEMS SCIENCE, 22 (2):
273-291 FEB 1991
Dekoster, M. B. M., “Capacity Oriented Analysis and Design of Production
Systems,” Lecture Notes in Economics and Mathematical Systems, 1989, Vol.
323, pp. UR11.
45
Yeralan, S, Khajenoori S, “Coputing The Productivity Of Multistation Serial
Manufacturing Systems – A Heuristics Approach”, COMPUTERS &
INDUSTRIAL ENGINEERING, 11 (1-4): 95-99 1986
Bryant, J.D. and R.A. Murphy, “Availability Characteristics of an Unbalanced
Buffered Series Production System with Repair Priority,” AIIE Transactions,
Vol. 13, No. 3, 1981, 249-257.
Murphy, R.A., “Examining the Distribution of Buffer Protection,” AIIE
Transactions, Vol. 11, No. 2, 1979, 113-120.
Murphy, R.A., “Estimating Output of a Series Production System,” AIIE
Transactions, Vol. 10, No. 2, 1978, 139-148.
Yeralan, S., W.E. Franck and M.A. Quasem, “A Continuous Materials Flow
Production Line Model with Station Breakdown,” European Journal of
Operational Research, 27-3, 289-300.
Richard J. Fox, “Estimating the Empiric Distribution Function of a Parameter Sequence,” Annals
of Mathematical Statistics, Vol. 41, 1970, 1845-52.
cited in:
Zhang, CH, “Compound decision theory and empirical Bayes methods”,
ANNALS OF STATISTICS, 31 (2): 379-390 APR 2003
Signh, RS, “Empirical Bayes Linear Loss Hypothesis-Testing In a Nonregular
Exponential Family”, JOURNAL OF STATISTICAL PLANNING AND
INFERENCE, 43 (1-2): 107-120 JAN1995
Tiwari, RC, Zalkikar JN, “Empirical Bayes Estimation Of the Scale Parameter
In A Pareto Distribution”, COMPUTATIONAL STATISTICS & DATA
ANALYSIS, 10 (3): 261-270 DEC 1990
Karunamuni, R.J., “Some Improvements on Empirical Bayes Testing in
Lebesgue-Exponential Families,” Communications in Statistics - Theory &
Methods, 18-9, 1989, 3157-3176.
Karunamuni, R. J., “On Empirical Bayes Sequential Estimation,”
Communication in Statistics - Theory & Methods, 1989, 18 (7), 2533-2552.
Karunamuni, R.J., “On Empirical Bayes Testing with Sequential Components,”
Annals of Statistics, 16-3, 1988, 1270-1282.
Nogami, Y, “Convergence-Rates For Empirical ayes Estimation In The Uniform
U(0,Theta) Distribution”, ANNALS OF STATISTICS, 16 (3): 1335-1341 SEP
1988
46
Nogami, Yoshiko, “A Rate of convergence for the Set Compound Estimation in
a Family of Certain Retracted Distributions,” Annals of the Institute of
Statistical Mathematics, Vol. 34, Part A, 1982, 241-257.
Blum, J. and V. Susarla, “Maximal Deviation Theory of Some Estimators of
Prior Distribution Functions,” Annals of the Institute of Statistical Mathematics,
Vol. 33, Part A, 1981, pp. 437-448.
Padgett, W.J. and Chris P. Toskos, “Bayes Estimation of Reliability Using an
Estimated Prior Distribution,” Operations Research, Vol. 27, No. 6 (Nov-Dec),
1979.
Susarla, V. and T. O’Bryan, “Empirical Bayes Interval Estimates Involving
Uniform Distributions,” Communications in Statistics Part A., Vol. 8, No. 4,
1979, 385-397.
Fox, Richard J., “Solutions to Empirical Bayes Squared Error Loss Estimation
Problems,” The Annals of Statistics, Vol. 6, No. 4, 1978, 846-853.
Oaten, A., “Approximation to Bayes Risk in Compound Decision Problems,”
Annals of Mathematical Statistics, Vol. 43, No. 4, 1972, 1164-1184.
Special Recognition/Awards
Grants:
Georgia Research Alliance grant co-funded by WhyDataWorks
- Application of Quantitative Data Techniques for Field Service Assessment
(Grant #: 024812-01)
Recipient of 1993 Reynolds-Stout UGA Marketing Department Research Award ($2000).
Co-recipient of Marketing Science Institute (MSI) 1992 grant to investigate response to
repetitive promotional stimuli.
Co-recipient of University of Georgia New Faculty Research Grant in 1984.
Center for Marketing Studies Summer Research Grant – ‘02, ‘03, ’04, ‘05.
Other:
2002 AMA Donald Lehmann Award for best dissertation-based article appearing in Journal of
Marketing or Journal of Marketing Research for a 2-year period: Swaminathan, Vanitha, Richard
J. Fox, Srinivas K. Reddy (2001), “The Impact of Brand Extension Introduction on Choice,
“Journal of Marketing, 65 (4), 1-15.
47
Co-recipient of best paper (with Hyokjin Kwak and George Zinkhan) of Best Paper in
E-Business Track at 2001 Winter AMA Marketing Educators’ Conference.
Represented UGA at General Foods Marketing Education Conference, White Plains, N.Y.,
January 1987.
Recipient of one of the Advertising Education Foundation Visiting Professor Internships 1992spent internship at Lintas: USA in New York in Fall ‘92.
Recipient of Advertising Age Marketing Forum Fellowship to attend 1991 Creative
Workshop/Marketing Management Conference in Chicago.
University of Georgia College of Business Terry Fellow in 1991.
University of Georgia College of Business Selig Fellow in 1992.
University of Georgia College of Business Terry Fellow in 1993.
University of Georgia College of Business Selig Fellow in 1995.
University of Georgia College of Business Terry Fellow in 1996.
University of Georgia College of Business Terry/Selig Fellow in 1997
Selected to participate in ‘92 initial session of Business Studies program taught by UGA CBA
faculty at Lyon III in Lyon, France.
Research into frequent-flier programs with Fred Stephenson was cited in the Wall Street Journal,
Fortune Magazine and several large metropolitan dailies. Results were discussed on a Voice of
America radio show, and I was interviewed on CBC’s “As It Happens” radio show.
University Committees/Administration:
TCB Marketing Department Graduate Coordinator ’05, ‘06 .
Master of Marketing Research Program Executive Committee ‘02-‘03.
Master of Marketing Research Standing Committee – ‘04.
Master of Marketing Research Admissions Committee, ‘02, ‘03, ’04, ‘05, ‘06.
Tenure Review Committees: 3 in ‘98, 2 in ‘99.
University Academic Honesty Committee: ‘96-‘97, ‘97-‘98.
Terry College of Business Computer Users Advisory Committee, ‘85 - ‘87 (Secretary), ‘87 - ‘89,
‘95 - ‘02.
Marketing Department Semester Conversion Committee, ‘96 - ‘97
48
Search Committee for Director of Center for Marketing Studies, ‘96.
Executive Committee of University Council, ‘91- ‘92, ‘92- ‘93.
University Council, ‘91- ‘92, ‘92- ‘93.
College of Business Ad Hoc Committee to review Center for Marketing Studies, Summer ‘91.
College of Business Faculty Concerns Committee (Secretary), ‘89- ‘90.
College of Business Educational Policy Committee, ‘89- ‘90.
Marketing Department Strategic Plan Committee, ‘88- ‘89.
Marketing Department Ad Hoc Committee to Review Grading Practices, ‘85- ‘86.
Marketing Department Ad Hoc Committee to Review Undergraduate Curriculum, ‘85- ‘86.
SELECTED CONSULTING EXPERIENCE:
General Electric Major Appliance Division (Louisville, KY) - Model of consumer brand choice
for durable goods as function of satisfaction, experience, word-of-mouth, and advertising.
Model used to gain insight into choice process, and to evaluate/project impact of alternative
marketing strategies.
The Wine Spectrum (Atlanta, GA) - Investigated Taylor California Cellars’ image versus major
competitors for use in context of developing advertising strategy; managed various research
projects including an evaluation of radio advertising effectiveness, and wine-drinking habits and
practices survey.
Adolph Coors Company (Denver, CO) - Responsible for analysis of a large survey among
Hispanic males pertaining to attitudes toward beer-drinking and brands of beer.
Coca Cola USA (Atlanta, GA) - Statistical analysis of paired comparison taste tests of Sprite vs.
7 Up used as evidence in litigation pertaining to advertising claim substantiation.
Small Business Development Center (Athens, GA) - Developed models for identifying business
opportunities at the county level based on sales information and demographic/economic data.
Parker Pen (Janesville, WI) - Developed marketing research plan for introduction of a new
writing instrument.
Tom’s Foods (Columbus, GA) - Developed system for estimating retail sales for different
channels of distribution, and for the various types of accounts within channel, to be used for
identifying potential business opportunity areas and developing growth strategies.
49
Pepsico (Purchase, NY) - Responsible for statistical analysis associated with test of Hispanic TV
advertisements.
Frito-Lay, Inc. (Dallas, TX) - Project to develop model for estimating business potential of new
products; development of sensory testing procedures and analyses for estimating discrimination
and preference rates; qualification procedures for alternate suppliers.
King and Spalding (Atlanta, GA) - Testified as expert witness in federal court regarding issues of
statistical inference in the context of the Farley, Inc. acquisition of West Point Pepperell.
Frito-Lay, Inc. (Dallas, TX) - Served on Technical Advisory Group examining procedures used
in sensory evaluations in Frito-Lay Product Development.
M/A/R/C, Inc. (Dallas, TX) - Designed and presented a 2-day seminar on experimental design
and analysis of variance for project managers and members of Marketing Science Department.
M/A/R/C, Inc. (Dallas, TX) - Investigate potential for sequential data analysis in marketing
research studies, and to implement appropriate techniques.
American Cancer Society - Analytic consultant on research funded by American Cancer Society
to investigate the effectiveness of current and alternative health warnings on cigarette packages
(1990).
Elrick and Lavidge, Inc. (Cincinnati, OH) - Developed model using household purchase
information to forecast trial and depth of repeat rates for new packaged goods brands. Model
incorporated as part of RealTest new product evaluation system that was a finalist for 1996
MAX Awards sponsored by Atlanta Business Chronicle and the Marketing Department of
Georgia State University.
Coca Cola USA (Atlanta, GA) - Investigated statistical integrity of A. C. Nielsen Company sales
projections for bottler company territories.
The Colography Group (Atlanta, GA) - Developed sampling plan for national syndicated Survey
of U.S. Expedited Cargo which measures product category volumes and corresponding carrier
shares.
Office of Attorney General, State of California - Served as consultant to California Attorney
General’s office in suit brought against R. J. Reynolds Tobacco regarding alleged violations of
tobacco master settlement agreement. Case revolves around distribution of branded cigarettes as
part of marketing research efforts.
WhyDataWorks, (Athens, GA) – Served as advisor to start-up company on issues of research
design, sampling, and questionnaire design for customer satisfaction measurement projects;
participated in analyses of resulting data.
UPS (Atlanta, GA) – Organized sequence of 3 educational seminars for UPS employees focused
on use of SPSS to perform statistical analyses of marketing research data.
50