Why Sell
ADTRAN’s ProCloud Wi-Fi (Managed & Private Label Wi-Fi Service)
Overview
The need for wireless connectivity is a critical and growing requirement for business
operations. As these needs grow, organizations are challenged to not only handle the
growing number of employee-owned mobile devices, but also to connect customers and
guests to the Wi-Fi networks.
ProCloud Wi-Fi
ProCloud Wi-Fi Benefits

An affordable business-class Wi-Fi
with plans starting at under $12
per month per AP

Turn-key wireless networking
solution including optional
ProStart services (planning,
network design, configuration and
installation) combined with
ProCloud services (hosting, 24x7
monitoring, technical troubleshooting, NBD hardware
replacement and support)

An always-on network with
99.99% guaranteed uptime

Unmatched security built-on
Bluesocket vWLAN’s architecture
that detects and prevents
malicious threats before they
enter the network

Insight into system health and
network uptime with detailed
reports

Guaranteed quality backed by
ADTRAN’s world-class support
organization
ADTRAN’s ProCloud Wi-Fi offers a “No Worry” fully managed, business-class Wi-Fi service,
built on Bluesocket vWLAN. ProCloud Wi-Fi services are flexible and scalable, ensure a
secure, always-on wireless network, provide proactive network monitoring and monthly
management reports, and include turn-key services to reduce IT support burdens.
Features
This is an ADTRAN-branded and fully managed solution, delivered to end user on behalf of
partners. ProCloud Wi-Fi includes:









Hosted infrastructure for vWLAN
99.99% guaranteed uptime
Software patches and upgrades managed and performed by ADTRAN
7x24 Proactive Monitoring and Alerts
Automatic trouble ticket generation with ADTRAN Technical Support for issue
resolution
Priority SLAs with either 1 hour or 30 minutes response time
Monthly Management Reports
Move / Add / Change Support
Ongoing maintenance and AP hardware replacement (NBD or 4 hour)
Why Sell ProCloud Wi-Fi?
New accounts and new revenues
Win new customers by reselling a “no-worry” fully managed Wi-Fi service
 Address WLAN opportunities driven by BYOD adoption across multiple markets and customer segments by offering a best-inclass solution
 Offers “pay-as-you-sell” model for reliable wireless service
 Perfect for customers who need to operationalize wireless or provide it as a value-add for their customers

Profitable
No upfront investments in datacenter infrastructure or virtualization software required
 No upfront technical training required or high vendor costs for certifications
 Recognize higher end-user retention with a reliable wireless offering, lowering account churn
 Fixed, predictable, and affordable services to augment your monthly re-occurring revenue (MRR)
 Gain new multi-site end-users with branch office locations outside of your home market

Simple
Start selling managed wireless services today leveraging ADTRAN’s ProCloud Wi-Fi program
 No up-front capital investment, no channel program contract, and no demo kit requirements
 All your networking components provided by a single vendor – ADTRAN
 Leverage ProStart for implementation (optional)

Qualifying Questions





How many users do you
currently have and
what’s the estimated
growth of users in the
next two years? Is your
organization considering
BYOD?
How is that impacting
network performance?
Do you find any
constraints that limit
you from providing this
access?
Does your organization
have multiple sites and
large areas that need
wireless coverage? Do
employees travel
between sites? How
frequently?
How is security
implemented in your
network? Do you
currently use VLANs or
Active Directory or LDAP
to segment
departmental traffic?
ProCloud Wi-Fi Private Label
In addition, ADTRAN offers ProCloud Wi-Fi Private Label empowering partners to deliver their own
branded managed services, relying on ProServices for hosting infrastructure and back end support.
This enables the partner to incorporate a Wi-Fi managed service into their offerings, gain new
customers and a new revenue stream without the burden of training and certifying additional staff.
Features






Fully redundant vWLAN Infrastructure-as-a-Service (IaaS)
99.99% guaranteed uptime
Access to software upgrades and patches
Access to ADTRAN Technical Support including Level 3 technical issue resolution
Priority SLAs with either 1 hour or 30 minutes response time
Ongoing maintenance and AP hardware replacement (NBD or 4 hour)
Why Sell ProCloud Wi-Fi Private Label?




Brand YOUR company name and/or managed service offering by leveraging ADTRAN’s hosted
wireless service
Enhance YOUR cloud services portfolio offering while ADTRAN supports you with datacenter
infrastructure management and hosting the vWLAN controller
Promote YOUR pre-existing network management, monitoring, troubleshooting and reporting
capabilities to now include managed wireless services
Distinguish YOUR unique and differentiated managed service model and SLAs with wireless
network
Target Customers

What type of
redundancy have you
implemented in your
network? How do you
ensure against data
loss?

Small & Medium Businesses (SMBs) and Large Businesses
o
Single-site, Multi-site, and Multi-tenant Facilities (apartments)
o
Wireless network expansion driven by BYOD (Bring Your Own Device)
o
Limited, to No, IT resources
o
Doesn’t want the day-to-day maintenance/management
o
Wi-Fi Security is a concern
o
Require a minimum of 5 APs per site
Verticals:
o
Retail (Coffee shops, auto dealers, retail stores)
o
Education (schools, school districts, learning centers, CDCs)
o
Healthcare (health care clinics, medical offices, hospitals, etc.)
o
Hospitality (hotels, resorts, etc.)
o
Finance (regional/local banks)
Decision Tree
ProCloud Wi-Fi:



Easy to quote and add to a
hardware BOM
No certifications are required
Great margin & residual
revenue via renewals
ProCloud Wi-Fi Private
Label:



Choose ProCloud if you…
• Would like to start selling the
Bluesocket vWLAN but are not ready
to invest in training, management,
and infrastructure
• Do not have staffing and / or
expertise on managed wireless
• Improve competitive positioning by
offering a managed wireless LAN
service
• Complete turnkey wireless managed
LAN with deployment options
• Need to extend your services
geographical footprint
• Desire to complement your existing
services, such as cabling or surveys,
with ongoing management offerings
Partner branded support plan
Requires specialization (ATSP /
vWLAN) and private label
agreement
Increased services discount
with “Pay as You Sell” Model
Choose ProCloud Private Label
if you…
• Are familiar with providing managed
solutions to End-users
• Would like to overlay your own
service deliverables to the solution
(different service level agreements,
hardware replacement, on-site
options, etc)
• Want to avoid upfront capital
expenses of infrastructure and
redundant architecture
• Would like to trial the cloud option
prior to developing a hosted and / or
managed offering in-house
• Position ADTRAN solutions to endusers leveraging private label for
other ADTRAN products
Competitive Differentiators





Only cloud-hosted, “No Worry”, fully managed W-Fi service provided by ADTRAN
o Proactive 7x24 monitoring, alerts, technical support and hardware replacement options
o Comprehensive solution from a single vendor
o Moves, adds, and changes included in the solution offering
ADTRAN’s ProServices provide a TURNKEY SOLUTION
o ProStart, which includes site surveys, network design, AP installation, configuration,
acceptance testing and training
o ProCare which includes technical support, maintenance, hardware replacement and
upgrades
o ProCloud which combines ProCare services with vWLAN hosting, 7x24 proactive monitoring,
technical issue resolution and monthly reports
Freedom to migrate to in-house management for business continuity
o From a fully managed service, to hosted, to on-premises solutions, or a hybrid
o Lifetime AP license (optional)
Industry leading SLAs
o Improved hardware replacement options (NBD or 4-hour replacement)
o Faster response time (1 hour or 30 minute options)
Higher value solution at lower costs
o Fully managed Wi-Fi solution at less than $12 per month per AP
Ordering Information
Choose Your AP
Bluesocket 1920 Indoor AP: 802.11a/b/g/n, 2x2:2, four internal MIMO
antennas
Bluesocket 1925 Indoor AP: 802.11a/b/g/n, 2x2:2, four external RP-SMA
connectors
Bluesocket 1930 Indoor AP: 802.11a/b/g/n, 3x3:3, six internal MIMO
antennas
Bluesocket 1935 Indoor AP: 802.11a/b/g/n, 3x3:3, six external RP-SMA
connectors
Bluesocket 1940 Outdoor AP: 802.11a/b/g/n, 3x3:3, six external N-type
connectors
Part #
1700954F1
1700955F1
1700950F1
1700951F1
1700952F1
Choose Your ProCloud (per AP)
ProCloud Wi-Fi Managed Service:
 Hosting and management services
 99.99% system uptime, high-availability
 24x7 network monitoring
 Network optimization
 Moves/adds/changes
 NBD or 4-hour hardware replacement
 Software upgrades
 1-hour or 30-minute priority technical support response
 Online access to support community
Part #
ProCloud Wi-Fi (5x8xNBD) – 1-year
ProCloud Wi-Fi (5x8xNBD) – 3-years
ProCloud Wi-Fi (5x8xNBD) – 5-years
ProCloud Wi-Fi (7x24x4) – 1-year
ProCloud Wi-Fi (7x24x4) – 3-years
ProCloud Wi-Fi (7x24x4) – 5-years
ProCloud Wi-Fi Private Label:
 Hosting services
 99.99% system uptime, high-availability
 NBD or 4-hour hardware replacement
 Software upgrades
 1-hour or 30-minute priority technical support response
 Online access to support community
ProCloud Private Label (5x8xNBD) – 1-year
ProCloud Private Label (5x8xNBD) – 3-years
ProCloud Private Label (5x8xNBD) – 5-years
ProCloud Private Label (7x24x4) – 1-year
ProCloud Private Label (7x24x4) – 3-years
ProCloud Private Label (7x24x4) – 5-years
1100MSPM200112
1100MSPM200136
1100MSPM200160
1100MSPM300112
1100MSPM300136
1100MSPM300160
1100MSPH200112
1100MSPH200136
1100MSPH200160
1100MSPH300112
1100MSPH300136
1100MSPH300160