LOGO
Study of the British
Newspapers’ Sports News
status and value of the British Newspapers’ sports news
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Contents
1K
British
British newspapers’
newspapers’sports
sportsnews
news
2
How the trend of the newspapers’
development affects sports news
3
Features about sports news
in British newspapers
4
Case Analysis
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Britain is the cradle of the most of
modern sports.
Football
Association of
England was
established on
October 26 1863,
marking the Birth
of modern football
games.
Many believe
that, in 1823,
Rugby was
created in a
middle school
in Midland.
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The first documented
mention of GOLF
in Scotland
appears
in a 1457 Act of the
Scottish Parliament,
and Scotland is
considered as the
origin of golf by most
fans.
LOGO
‘The London 'Times' is one of the greatest powers in the world. In fact, I don't
know anything which has much more power, except perhaps the Mississippi.
--Abraham Lincoln
Nowadays, sports have a
high position in British
society, and it represents not
only matches, but also
people’s life style.
Newspaper has an honored
place in British society, just
like，just as the U.S.
President Abraham
Lincoln said before.
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 Meanwhile, western newspapers originated
from Britain. The Daily Courant was one of
the world's first regular daily newspapers, and
published in Fleet Street.
 For centuries, residents in Britain
have been used to get the information
of current affairs and global news through
newspapers, as well as all kinds of sports
news they are interested in.
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More and more
international
sports events
are held in
China
A large number
of sports
manufacturing
bases appear in
southern China
With economic
development,
sports industry in
China is
accelerating more
obviously than ever
before. So the
sports fever
never goes down
in China
2008 Beijing
Olympic
Games bring
directly
incoming for
$3 billion,
indirectly
incoming for
$5.4 billion
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British newspapers
Sports news stands
on a higher position in
British print media than
in Chinese. There are
quite a lot of pages
about sports in British
general newspapers.
Normally, the headline
sports news is printed
on the back cover. But
the sports news is less
important for Chinese
general newspaper,
because Chinese people
are interested in the
news about current
events, finance and
society.
higher position
professional
sports-daily
Chinese newspapers
Why there is no
professional
sports-daily in
Britain？
Meanwhile, there is
L’equipe in France
and Marca in Spain,
and Italian
newspaper La
Gazzetta dello Sport.
Even in Shanghai
there is a
professional sports
newspaper named
Shanghai Oriental
Sports Daily which
focuses on the news
that Chelsea striker
Nicolas Anelka joins
Shanghai Shenghua
in the last couple
days.
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Contents
1
British newspapers’ sports news
22
How the trend of the newspapers’
development affects sports news
3
Features about sports news
in British newspapers
4
Case Analysis
The Times
reported
a double-digit
year-on-year fall in
sales for February
circulation declines
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5%-10%
Newspaper
TV
Internet
Shanghai Xinmin
Evening News’
circulation has
been falling by
half.
used to be
1800000 copies/day
Along with the rapid development of TV and Internet, it
seems that the prosperity scene of the print media will
never return. People, especially young guys prefer to
get all kinds of news by Internet, because it’s not only
fast and convenient, but also provides different
readings of the same news.
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 In China, network media impact print media
much more heavily.
Firstly, it’s a kind of custom for British reading
newspaper, so the inertia will slow down the
falling of circulation.
 Otherwise, there is no British portal site,
like Chinese websites Sohu and Sina, and
people need to pay for the online papers in
Britain.
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Contents
www.themegallery.com
1
British newspapers’ sports news
2
How the trend of the newspapers’
development affects sports news
3
Features about sports news
in British newspapers
4
Case Analysis
More celebrity columns
and professional
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Focus on native stars
much more than others
Photographs are bold and trendy
Features about sports
news in British
newspapers
LOGO
Why, Speedo, didn’t you give me a call if you were feeling so bad?
Alan Shearer
Normally, British newspapers publish columns on news event,
including sports news. Some retired athletes or famous coaches
are invited to comment on the games or news.
The Wales
manager Gary
Speed died on 27
Alan Shearer, who
November 2011,
played with Speed at
apparently from
Newcastle, wrote for the
suicide at home,
Suns to express his
mourning for the dead. aged 42.
I was with him on Saturday for most
of the day. There was not an inkling
of anything being wrong with him.
When we parted on Saturday, we
shook hands and he made some
jokey remark about my golf. "See
you next weekend" were his last
words to me.
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David
Beckham
Lacking of sports daily, the
pages for sports news in British
general newspaper are limited,
so the native sports events and
stars are always the focal point
of the reports.
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 The sports news photographs in the British newspapers
are bold and trendy, and the design of the page is vivid.
On the other hand, the usage of the statistics makes
the reports more professional.
 In British newspapers, there are a few famous sports
journalists, who succeed in respective fields and their
articles always carry authority.
Hugh McIlvanney is a Scottish sports writer, currently
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holds a long-running column on the back page of The
Sunday Times sports section. In 1996 he was awarded
the OBE, was given the Lifetime Achievement Award
2004. In December 2008 he was voted into the
International Boxing Hall of Fame.
Brian Lester Glanville is a leading English football writer and
novelist. He spent nearly thirty years as a football correspondent for
The Sunday Times, to which he is still a contributor, and has
contributed to World Soccer magazine for over 15 years; he
currently contributes a weekly column to the website covering a
range of issues.
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Comparison
Shanghai Oriental Sports
daily doesn’t only focus
on local sports events, but
also on national events,
European football league,
UEFA champion league,
NBA and F1.
Especially, Premier
League has huge
influence in shanghai, so
normally there are 3 or 4
pages for each round.
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Contents
1
British newspapers’ sports news
2
How the trend of the newspapers’
development affects sports news
3
Features about sports news
in British newspapers
4
Case Analysis
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The copies of 2nd, January 2012
the Times
the Sun
Represents
middle class
Represents
working class
In 64 pages of
the Times, sports
In 56 pages of
the Times, sports
news took 17,
amounting
news took 11,
amounting
26.5%.
19.6%.
Conclusion
Sports are
quite
important to
all British no
matter what
social class.
Sports news is printed in the last part
of the papers, and the pages are
fixed.
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The sports headline is always on the
back cover of the paper.
The sports factor could be found on
the cover of the both papers.
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the Sun
the Times
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the Sun
the Times
Choices of sports events
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Page’s style
Photograph
The copies of 2nd, January 2012
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the Times
the Sun
Conclusion
1 Premier League 5 Premier League
4 Cricket
4 London Olympic
2 Rugby
1 Rugby
2 tennis
1 the others
2 London Olympic
=11
2 Racing cars
1 Canoeing
1 Fishing
1 Equestrian
1 the others
=16
The Times
takes different
readers’
interest into
account.
The Sun were
more
centralized,
for the target
audience’s
need.
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the Times
the Sun
Traditional, Strict，
a big amount to be read
Tight, Double-page
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the Times
the Sun
Conservative
Active and Bold
LOGO