NR 91 – Page 1
Date Approved
1/26/01
Date Scanned
5/27/05
Date Inactivated
2/22/08
College of the Redwoods
COURSE OUTLINE
PROGRAM AND COURSE NUMBER NR 91
FORMER NUMBER (If previously offered) FOR 91
COURSE TITLE Public Relations & Personnel Management in Natural Resources
I. CATALOG AND OUTLINE
CATALOG DESCRIPTION:
A study of the importance of using good communication skills in dealing with the public and coworkers on the job. The course is broken down into two main parts — using public relations in forestry
and natural resources to educate the public and to develop support for your management policies and
practices, and using interpersonal skills in human relations to work well with other people in your
organization and to supervise others effectively. The course will also cover the preparation of a
resume and effective interview skills.
NOTE: Field trips are required. The college does not provide transportation.
1.
COURSE OUTLINE:
% Classroom Hrs spent on each Topic
History of Public Relations in Natural Resource Mgt
6%
Current issues in the profession involving public relations
6%
Techniques to use in dealing with the public to inform and educate
12%
Designing programs to inform and educate the public
12%
Public Relations project
12%
Designing a Resume and getting it to the right people
12%
Importance of networking in your profession
6%
Interviewing Skills
6%
Learning to work with yourself
6%
Learning to work with other people
6%
Supervisory Skills
10%
Self-Improvement Skills
6%
II. PREREQUISITES
Prerequisite?
No
Yes
Corequisite?
No
Yes
Recommended Preparation?
No
Yes
Eligibility for:
Math 105/106
EngI 150
______________
(course)
______________
(course)
______________
(course)
Rationale for Prerequisite, Corequisite, Recommended Preparation: ____________________________
NR 91 – Page 2
Date Approved
1/26/01
Date Scanned
5/27/05
Date Inactivated
2/22/08
III. OUTCOMES AND ASSESSMENTS
1. COURSE OUTCOMES/OBJECTIVES:
List the primary instructional objectives of the class. Formulate some of them in terms of specific
measurable student accomplishments, e.g., specific knowledge and/or skills to be attained as a result of
completing this course. For degree-applicable courses, include objectives in the area of “critical thinking.”
Upon successful completion of this course, the students will be able to:
1. Understand why the public has a low opinion and knowledge of the forestry profession and how it
can be changed.
2. Develop and analyze a public relations and education program dealing with a specific issue in
forestry and natural resources.
3. Develop their own professional resume and actually prepare a letter of application for a job in
forestry or natural resources.
4. Perform a professional job interview for a position in forestry or natural resources
5. Understand what is involved in supervising other people and how to get along with other people on
the job.
2. COLLEGE LEVEL CRITICAL THINKING TASKS/ASSIGNMENTS:
Degree applicable courses must include critical thinking tasks/assignments. This section need nor be
completed for non-credit courses. Describe how the course requires students to independently analyze,
synthesize, explain, assess, anticipate and/or define problems, formulate and assess solutions, apply
principles to new situations, etc.
1. Analyze issues in forestry and natural resources for public approval and use techniques to educate
and inform the public on those issues.
2. Demonstrate an ability to prepare a professional resume and letter of application for a professional
position.
3. Demonstrate an ability to go through a professional interview for a position in forestry or natural
resources.
4. Analyze techniques for properly supervising different kinds of people in forestry and natural
resource positions to obtain specific results.
NR 91 – Page 3
Date Approved
1/26/01
Date Scanned
5/27/05
Date Inactivated
2/22/08
3. ASSESSMENT
Degree applicable courses must have a minimum of one response in category A, B, or C. If category A is
not checked, the department must explain why substantial writing assignments are an inappropriate basis
for at least part of the grade.
A. This course requires a minimum of two substantial (500 words each) written assignments which
demonstrate standard English usage (grammar, punctuation, arid vocabulary) and proper paragraph and
essay development. In grading these assignments, instructors shall use, whenever possible, the English
Department’s rubric for grading the ENGL 150 exit essay. Substantial writing assignments, including:
essay exam(s)
term or other paper(s)
laboratory report(s)
written homework
reading report(s)
other (specify) written reports
If the course is degree applicable, substantial writing assignments in this course are inappropriate
because:
The course is primarily computational in nature.
The course primarily involves skill demonstrations or problem solving.
Other rationale (explain) __________________________________________
B. Computational or Non-computational problem-solving demonstrations, including:
exam(s)
quizzes
homework problems
laboratory report(s)
field work
other (specify)_______
C. Skill demonstrations, including:
class performance(s)
other (specify)____
D. Objective examinations, including:
multiple choice
completion
field work
performance exam(s)
true/false
other (specify)
matching items
E. Other (specify) ____________________________________
NOTE:
A course grade may not be based solely on attendance.
IV. TEXTS AND MATERIALS
APPROPRIATE TEXTS AND MATERIALS:
(Indicate textbooks that may be required or recommended, including alternate texts that may be used.)
Text(s)
Title: Public Relations & Communications for Natural Resource Managers
Required
Edition: 2nd
Alternate
Author: James Fazio & Douglas Gilbert
Recommended
Publisher: Kendall Hunt
Date Published: 1981
(Additional required, alternate, or recommended texts should be listed on a separate sheet and attached.)
For degree applicable courses the adopted texts have been certified to be college-level:
Yes. Basis for determination:
is used by two or more four-year colleges or universities (certified by the Division Chair or
Branch Coordinator, or Center Dean)
OR
has been certified by the LAC as being of college level using the Coleman and Dale-Chall
Readability Index Scale.
No. Request for Exception Attached
NR 91 – Page 4
Date Approved
1/26/01
Date Scanned
5/27/05
Date Inactivated
2/22/08
REQUIRED READING, WRITING, AND OTHER OUTSIDE OF CLASS ASSIGNMENTS:
Over an 18-week presentation of the course, 3 hours per week are required for each unit of credit. ALL
Degree Applicable Credit classes must treat subject matter with a scope and intensity which require the
student to study outside of class. Two hours of independent work done out of class are required for each
hour of lecture. Lab and activity classes must also require some outside of class work. Outside of the
regular class time the students in this class will be doing the following:
Study
Answer questions
Skill practice
Required reading
Problem solving activity or exercise
Written work (essays/compositions/report/analysis/research)
Journal (reaction and evaluation of class, done on a continuing basis throughout the
semester)
Observation of or participation in an activity related to course content (e.g., play, museum,
concert, debate, meeting, etc.)
Field trips
Other (specify) ____________________________
V. TECHNICAL INFORMATION
1. Contact Hours Per Week: (Indicate
5. Recommended Maximum Class Size 30
"TOTAL" hours if less than semester length)
Lecture:
2
Weekly
Lab:
TOTAL
Weekly
No. of Weeks S
TOTAL
(S = semester length)
6. Transferability
CSU
UC
List two UC/CSU campuses with similar courses
(include course #s)
(Use Request for Exception sheet to justify
UC Berkeley, FOR 117 Sociology of Natural
more-than-minimum required hours.)
Resources
HSU, NRPI 352 Natural Resources Public Relations
Units 2.0
or
Variable Unit Range
2. TLUs 3.0
Articulation with UC requested
7. Grading Standard
Letter Grade Only
3. Does course fulfill a General Education
requirement? (For existing courses only;
for new courses, use GE Application Form)
CR/NC Only
Grade-CR/NC Option
Grade-CR/NC Option Criteria:
Introductory
Yes
No
1st course in sequence
Exploratory
NR 91 – Page 5
Date Approved
1/26/01
Date Scanned
5/27/05
Date Inactivated
2/22/08
If yes, in what G.E. area?
AA/AS Area
CSU/GE Area
IGETC Area
8. Is course repeatable
Yes
No
If so, repeatable to a maximum of:
Total Enrollments
Total Units
4. Method of Instruction:
(Use Request for Exception sheet to justify repeatability.)
Lecture
Lab
Lecture/Lab
Independent Study
9. SAM Classification C
Course Classification I