Management and Marketing: BBA Business Administration   2014­2015  Institutional Effectiveness Achievements Report
Unit Head: Jill Austin
Reports to: College of Business
Mission:
Management and Marketing ­­ teaching ­­ connecting ­­ engaging ­­ expanding:
Teaching theory and applied business knowledge . . .
Connecting students with businesses, and businesses with students . . .
Engaging the business community thorugh service activities . . .
Expanding business knowledge through research . . .
Use of Prior Results : Held discussions to develop learning outcomes and unifying teaching theme for required business classes: MGMT 3610, 3620, MKT 3820, and BUAD 4980.  Unifying theme is an attempt to help students retain knowledge from the courses as well as to increase consistency of instruction
Student Learning Outcome:
Outcome 1: Business administration students will be able to demonstrate knowledge of fundamental concepts and theories in the core areas of business.
Measure 1:
Major field test
Person(s)
Responsible: department chair
Analysis of Results for Measure 1.
(include strengths & weaknesses):
Results for business administration majoors is 146.2.  Benchmark is
150.  Not met.
Completion
Date:
06/30/2015
Supporting Document(s): Future Actions
:Describe
Program
Changes
(adding a course, assignment, project, etc.):
Faculty will review MFT results and perceptions for the three majors compared with the previous year to see if there has been improvement.
Review impact of addition of common teaching approach
(strengthfinders) and student learning outcomes in
MGMT 3610 on

Measure 2:
Indirect measure ­ survey of students.
Students reported they feel competent to apply fundamental concepts of knowledge in these areas:  management and marketing.
They feel least competent in finance.
Person(s)
Responsible: department chair
Completion
Date:
06/30/2015
Analysis of Results for Measure 2:
(include strengths & weaknesses):
Student competency perceptions indicates need to review course content and how topics are covered in other classes (where confidence is not felt) ­­ and to consider whether more courses in some topics are needed.
Use of Prior Results : Provided a study sheet to students.
Student Learning Outcome:
Measure 1: Person(s) Analysis of Results for Measure 1.
Supporting Document(s):
perceptions of applying knowledge in management.
Future Actions
:Describe
Assessment
Changes
(measures such as rubrics, exams, diagnostic instruments, etc.):
Faculty will develop a study sheet for the
MFT to be provided to graduating students before the exam.
Future Actions
:Describe any additional resources needed (Leave blank if no additional resources are needed.):
Future

Outcome 2: Business administration students will be able to demonstrate knowledge of core concepts and theories in the field of international business management.
International Competencies Exam Responsible: department chair
(include strengths & weaknesses):
Pass rate was 94% in fall and 95 % in spring.  Benchmark is 90 % ­­
MET.
Completion
Date:
06/30/2015
Actions
:Describe
Program
Changes
(adding a course, assignment, project, etc.):
Faculty will discuss adding specific content for required courses in the major to enhance coverage of international concepts.
Faculty will re­work questions from the exam to reflect changes in the COB core so the exam can be updated.
Future
Actions
:Describe
Assessment
Changes
(measures such as rubrics, exams, diagnostic instruments, etc.):
Review questions in
MGMT and
MKT with high error

Measure 2:
Student perceptions of international knowledge
Person(s)
Responsible: department chair
Analysis of Results for Measure 2:
(include strengths & weaknesses):
Only 50 % of students feel competent in their international knowledge.
Completion
Date:
06/30/2015
Use of Prior Results : Increased the benchmark for this assessment to 80 % Compare results with results from previous year to determine impact of unifying theme and new learning outcomes. ­­ Additional work needs to be done on this to determine learning.  A survey was completed for MGMT 3610 and students perceptions were very high that this addition (strength finders) is useful to their learning.
Student Learning Outcome:
Outcome 3: Business Administration students will be able to propose and evaluate alternative solutions for decision making.
Measure 1:
Evaluation of development of strategic alternatives from BUAD 4980 project.
Person(s)
Responsible: faculty teaching
BUAD
Completion
Date:
06/30/2015
Analysis of Results for Measure 1.
(include strengths & weaknesses): rubric score:  72.9 % proficient, 12.5
% marginal, 8.3 % unacceptable.
(New benchmark = 80 %) NOT MET
Supporting Document(s): Future Actions
:Describe
Program
Changes
(adding a course, assignment, project, etc.):
A unifying theme was added to this course to increase student
rate and revise as necessary, including determining how to help the students learn more
effectively.
Future
Actions
:Describe any additional resources needed
(Leave blank if no additional resources are needed.):

learning ­­ a competition was started in the spring 2015 semester.
Students worked in teams to present a case analysis for
Verizon.  First presentation was video and second was for Verizon employees.
Prizes were awarded from
Verizon.  Plans call for analysis for a different company each semester.
In the next academic year, adjustments will be made to the pilot project initial
competition.
Future Actions
:Describe
Assessment
Changes
(measures such as rubrics, exams, diagnostic instruments, etc.):
Compare results with results from previous year to determine impact of unifying theme and new learning
outcomes.
Future Actions
:Describe any additional resources

Measure 2:
Indirect Measure ­ student perception of competency in development of strategic alternatives = 80.6 % felt competent.
Person(s)
Responsible: department chair
Analysis of Results for Measure 2:
(include strengths & weaknesses):
This is more confidence than the results show.
Completion
Date:
06/30/2015
Use of Prior Results : Writing assignments were added to MGMT 3610 Writing assignments were developed for MGMT 3620 and will be added to athat course in fall 2015.
Student Learning Outcome:
Outcome 4: Business administration students will demonstrate effective written and oral communication skills appropriate to the field of business.
Measure 1: writing and oral communication assignments in
BUAD 4980
Person(s)
Responsible: faculty teaching
BUAD
Analysis of Results for Measure 1.
(include strengths & weaknesses): proficient in writing = 45.8 % proficient in oral communications =
70.9 %
Supporting Document(s):
Completion
Date:
06/30/2015
needed (Leave blank if no additional resources are needed.):
Future
Actions
:Describe
Program
Changes
(adding a course, assignment, project, etc.):
Implement writing assignments and assessment in MGMT
3620
Develop a plan for including more oral presentations in department courses and implement.
Future
Actions
:Describe
Assessment

Report Date: Wed Aug 12 2015
16:56:45 CDT
Close
Measure 2: indirect measure ­ perception of student of competency
Person(s)
Responsible: department chair
Completion
Date:
06/30/2015
Analysis of Results for Measure 2:
(include strengths & weaknesses): perceived competency in writing =
86.1% perceived competency in oral communications = 75 5 student perceptions are higher than skills indicate.
Changes
(measures such as rubrics, exams, diagnostic instruments, etc.):
Continue to review rubric for consistency
of grading.
Future
Actions
:Describe any additional resources needed
(Leave blank if no additional resources are needed.):