288
Journalism
MASS COMMUNICATION
School of
Journalism
Advertising
Although students in advertising are primarily oriented towards either the creative or management side of the business, they essentially take the same courses in advertising.
Creative students usually minor in liberal arts areas such as
English and art. In addition to the required liberal arts minor,
management students usually complete their second minor
in a business area such as marketing.
Richard Campbell, Director
Mass Communication 249
Applegate, Badger, Bishop, Blake, Bodle, Burriss, Eason, Edy,
Haugland, Kimbrell, Mastin, Nagy, Parente, Quinn, Rawls, Ryfe,
Woodard, Wong, Wyatt
The School of Journalism offers work leading to the Bachelor of Science degree with a major in Mass Communication and concentrations in Advertising-Public
Relations, Graphic Communication, or Journalism
(newspaper/magazine). A total of 37-39 hours of
coursework is required for the major in the School of
Journalism. A minimum of 90 hours must be taken outside the college, with at least 65 hours in the liberal arts
and sciences. Students outside the college may choose
to minor in Mass Communication, with an emphasis in
any of the School of Journalism’s concentrations.
In all curricular listings, (Area __ ) refers to the General
Studies requirements as outlined on pages 59-61.
Freshmen/sophomores in all concentrations should follow this
general outline of courses; selection of junior and senior
courses should be made in consultation with the adviser.
Majors must have a C (2.00) or better in all mass communication courses.
Recommended Curriculum
FRESHMAN
English (Area I-A)
BIOL 1030 (Area IV-A)
PSCI 1030 or GEOL 1030
(Area IV-A)
JOUR 1020, 2710 (Area I-B)
Gen. Studies (Area II-B)
Gen. Studies (Area III-B)
PHED or MS (Area V)
Elective
6
4
4
6
3
3
2
3
31
SOPHOMORE
English (Area II-A)
Gen. Studies (Area III-A)
Consult your adviser for
course(s) in the major.
PHED (Area V)
Minor electives*
Elective(s)
Mathematics (Area IV-B)
CSCI 1000 or equivalent
6
6
3-6
2
6
3-6
3
1
30-36
Advertising students take the following required courses. Students should check the prerequisites for each course.
Admission to Candidacy
To be admitted to candidacy, the student must meet the following requirements:
1.
2.
3.
45 hours completed before applying for candidacy
Grade of C (2.00) or better in each of the following:
JOUR/RATV 1020
JOUR 2710
ADV 3020
ENGL 1010 and 1020
Math course satisfying Area IV-B
Minimum overall GPA in all school and university coursework of
2.50.
Advertising Required Courses:
Foundations (6 credits)
JOUR 1020 Understanding Mass Media
JOUR 3650 Free Expression, Mass Media, and the
American Public
Writing/Design (12 credits)
JOUR 2710 Media Writing
ADV
4160 Advertising Copywriting
Plus two of the following:
PR
3360 Public Relations Communication
JOUR 3530 Feature Writing
PR
3380 Public Relations Publications
GRAF 3950 Microcomputer Design for Media
Conceptual (12 credits)
ADV
3020 Survey of Advertising
Choose three:
GRAF 3010 Media Design and Visual Language
JOUR 3510 Media History and American Culture
JOUR 4250 Mass Media Law
JOUR 4210 Mass Communication and Society
JOUR 4660 Mass Media Research
JOUR 4780 Media and Markets
JOUR 4790 Global News and World Media Cultures
JOUR 4850 Ethics and Mass Communication
*All students in the School of Journalism are required to complete two
18-hour minors, at least one of which must be in the liberal arts and
sciences. Students in any School of Journalism concentration may not
minor in any area of the College of Mass Communication.
Professional Topics (3 credits)
Choose one:
ADV
3480 Advertising Media Planning
ADV
4230 Advertising Management
Concentration: Advertising-Public Relations
Special/Senior Topics (3 credits)
ADV
4170 Advertising Campaigns
Advertising and public relations are distinct fields; these programs help students prepare for positions in advertising agencies and departments, media sales and management, advertising production and design, public relations agencies and
departments, and organizational and employee relations.
Practicum/Internship or Upper-Division Elective (1-3 credits)
JOUR 3580 MC Practicum
JOUR 4000 MC Internship
Journalism elective
Total hours in the college: 37-39
MASS COMMUNICATION
Public Relations
Students in public relations may choose the general program
or a specialty in the recording industry; both programs require 37-39 credits. By the junior year, students should choose
two minors, one in liberal arts and sciences and one in the
Jennings A. Jones College of Business. With the permission of
the adviser and the director of the School of Journalism, a
student may replace the minor in the Jennings A. Jones College of Business with a minor in the basic or applied sciences
or a second minor in the liberal arts and sciences.
Admission to Candidacy
To be admitted to candidacy, the student must meet the following requirements:
1.
2.
3.
45 hours completed before applying for candidacy
Grade of C (2.00) or better in each of the following:
JOUR/RATV 1020
JOUR 2710
P R 3040
ENGL 1010 and 1020
Math course satisfying Area IV-B
Minimum overall GPA in all school and university coursework of
2.50.
Public Relations Required Courses:
Foundations (6 credits)
JOUR 1020 Understanding Mass Media
JOUR 3650 Free Expression, Mass Media, and the American Public
Writing/Design (12 credits)
Writing
JOUR 2710 Media Writing
PR
3360 Public Relations Communication
Choose one:
JOUR 3090 Reporting
JOUR 3530 Feature Writing
Design
Choose one:
PR
3380 Public Relations Publications
GRAF 3950 Microcomputer Design for Media
Conceptual (12 credits)
PR
3040 Public Relations Principles
Choose three:
GRAF 3010 Media Design and Visual Language
JOUR 3510 Media History and American Culture
JOUR 4250 Mass Media Law
JOUR 4210 Mass Communication and Society
JOUR 4660 Mass Media Research
JOUR 4780 Media and Markets
JOUR 4790 Global News and World Media Cultures
JOUR 4850 Ethics and Mass Communication
Professional Topics (3 credits)
Choose one:
PR
3400 Case Studies in Public Relations
ADV
3020 Survey of Advertising
GRAF 3910 Basic Media Design
A writing course in School of Journalism approved by adviser
Senior Topics (3 credits)
PR
4740 Public Relations Campaigns
Internship/Practicum or Upper-Division Elective (1-3 credits)
Choose one:
Journalism elective
JOUR 3580 MC Practicum
JOUR 4000 MC Internship
Total hours in the college: 37-39
Journalism
289
Public Relations/Recording Industry Specialty Required Courses:
Foundations (6 credits)
JOUR 1020 Understanding Mass Media
JOUR 3650 Free Expression, Mass Media, and the
American Public
Writing/Design (12 credits)
Writing
JOUR 2710 Media Writing
PR
3360 Public Relations Communication
RIM
3770 Publicity in the Recording Industry
Design
Choose one:
PR
3380 Public Relations Publications
GRAF 3950 Microcomputer Design for Media
Conceptual (12 credits)
PR
3040 Public Relations Principles
RIM
3600 Survey of the Recording Industry
Choose two:
GRAF 3010 Media Design and Visual Language
JOUR 3510 Media History and American Culture
JOUR 4250 Mass Media Law
JOUR 4210 Mass Communication and Society
JOUR 4660 Mass Media Research
JOUR 4780 Media and Markets
JOUR 4790 Global News and World Media Cultures
JOUR 4850 Ethics and Mass Communication
Professional Topics (3 credits)
Choose one:
PR
3400 Case Studies in Public Relations
GRAF 3910 Basic Media Design
RIM
3720 Artist Management
RIM
4320 Concert Promotion
ADV
3020 Survey of Advertising
RIM
3890 International Recording Industry
RIM
4620 Marketing of Recordings
A writing course in School of Journalism approved by adviser
Senior Topics (3 credits)
PR
4740 Public Relations Campaigns
Internship/Practicum or Upper-Division Elective (1-3 credits)
Choose one:
Journalism elective
JOUR 3580 MC Practicum
JOUR 4000 MC Internship/
RIM 4000 Recording Industry Internship: Business
Total hours in the college: 37-39
Concentration: Graphic Communication
The Graphic Communication concentration offers students
preparation for professional careers in media design, e.g.,
visual information specialists; designers and editors of publications such as newspapers, magazines, and newsletters; artists, designers, and art directors who work in corporate publishing and other design-related careers in the fields of print
and multi-media communication.
Graphic Communication students should take the following
courses. Students should check the prerequisites.
290
Journalism
MASS COMMUNICATION
Admission to Candidacy
To be admitted to candidacy in the Graphic Communication
sequence, the student must meet the following requirements:
1.
2.
3.
45 hours completed before applying for candidacy
Grade of C (2.00) or better in each of the following:
JOUR/RATV 1020
JOUR 2710
GRAF 3010
ENGL 1010 and 1020
Math course satisfying Area IV-B
Minimum overall GPA in all school and university coursework of
2.50.
Graphic Communication Required Courses:
Foundations (6 credits)
JOUR 1020 Understanding Media
JOUR 3650 Free Expression, Mass Media, and the
American Public
Writing/Design (12 credits)
Writing (9 credits)
JOUR 2710 Media Writing
JOUR 3090 Reporting
Choose one:
JOUR 3450 Editing
JOUR 3530 Feature Writing
JOUR 4440 Advanced Reporting
Design
GRAF 3910 Basic Media Design
Conceptual Topics (12 credits)
GRAF 3010 Media Design and Visual Language
Choose three:
JOUR 3510 Media History and American Culture
JOUR 4250 Mass Media Law
JOUR 4210 Mass Communication and Society
JOUR 4660 Mass Media Research
JOUR 4780 Media and Markets
JOUR 4790 Global News and World Media Cultures
JOUR 4850 Ethics and Mass Communication
JOUR 4800 Seminar in Media Issues
3.
JOUR 2710
JOUR 3090
ENGL 1010 and 1020
Math course satisfying Area IV-B
Minimum overall GPA in all school and university coursework of
2.50.
Journalism Required Courses:
Foundations (6 credits)
JOUR 1020 Understanding Mass Media
JOUR 3650 Free Expression, Mass Media, and the
American Public
Writing/Design (12 credits)
JOUR 2710 Media Writing
JOUR 3090 Reporting
Choose one:
JOUR 3530 Feature Writing
JOUR 4440 Advanced Reporting
Choose one:
JOUR 3450 Editing
GRAF 3950 Microcomputer Design for Media
Conceptual (12 credits)
Choose four:
GRAF 3010 Media Design and Visual Language
JOUR 3510 Media History and American Culture
JOUR 4250 Mass Media Law
JOUR 4210 Mass Communication and Society
JOUR 4660 Mass Media Research
JOUR 4780 Media and Markets
JOUR 4790 Global News and World Media Cultures
JOUR 4850 Ethics and Mass Communication
Professional Topics (3 credits)
Choose one:
JOUR 3520 Specialized Journalism
JOUR 3590 Magazine Writing and Editing
JOUR 4300 Reviewing and Criticism
Special/Senior Topics (3 credits)
JOUR 4800 Seminar in Media Issues
Professional Topics (3 credits)
Choose one:
GRAF 4010 Publication Design
GRAF 3950 Microcomputer Design for Media
Practicum/Internship (1-3 credits)
Choose one:
JOUR 3580 MC Practicum
JOUR 4000 MC Internship
Special/Senior Topics (3 credits)
GRAF 4180 Advanced Media Design
Total hours in the college: 37-39
Internship (1-3 credits)
JOUR 4000 MC Internship
JOUR 3580 MC Practicum
Courses in Advertising [ADV]
Total hours in the college: 37-39
Concentration: Journalism
The concentration in Journalism offers preparation for students who wish to be news reporters, copy editors, feature
writers, editorial writers, and freelance magazine writers. Students should check the prerequisites for each course.
Admission to Candidacy
To be admitted to candidacy, the student must meet the following requirements:
1.
2.
45 hours completed before applying for candidacy
Grade of C (2.00) or better in each of the following:
JOUR/RATV 1020
3020 (302) Survey of Advertising. Three credits. Overview of advertising principles and practices including the role of advertising in society and the marketplace, consumer behavior, advertising media, budgeting and planning, and the creation and production of advertising messages.
3160 (316) Advertising Copy and Layout. Three credits. Prerequisite: Admission to candidacy or permission of instructor. Creation and production of advertising messages for various media,
including publications, broadcast, outdoor, and direct mail.
3480 (348) Advertising Media Planning. Three credits. Prerequisite:
Admission to candidacy. Planning, implementation, and evaluation of media objectives and strategy in advertising, including
media characteristics, limitations, and budgeting.
4160 (416) Advertising Copywriting. Three credits. Prerequisite: Admission to candidacy. Advanced techniques and skills in the writ-
MASS COMMUNICATION
Journalism
291
ing and design of advertising messages, emphasizing print and
electronic media.
and electronic media according to the techniques, styles, and
formats of various media. Laboratory required.
4170 (417) Advertising Campaigns. Three credits. Prerequisites: Admission to candidacy; ADV 3480 and 4160 or permission of
instructor. Planning , designing, and executing all phases of a
complete advertising campaign. An opportunity for advanced
students to synthesize and apply skills from previous courses.
3000 (300) Introduction to Motion Pictures. Three credits. (Same
as RATV 3000.) Prerequisite: Junior standing or permission of
instructor. The development and role of motion pictures in
America, including the history of films and filmmakers, the influence of film on American culture, and film criticism.
4230 (423) Advertising Management. Three credits. Prerequisites:
Admission to candidacy; junior standing. Problems, decisions,
and decision-making processes of advertising managers. Emphasis on decision making across functional areas of advertising process.
3090 (309) Reporting. Three credits. Prerequisite: JOUR 2710.
Theory and practice of basic journalistic skills, including the gathering, evaluating, and processing of news copy for newspapers.
Classwork will be submitted to student or local newspapers.
Courses in Graphic Communication [GRAF]
3010 (301) Media Design and Visual Language. Three credits. Overview of concepts for effective visual communication, exploring
the role of visual elements and design practices in a cultural,
historical, and political context; includes basic typography and
design, electronic composition and reproduction, and technological aspects of design and production.
3910 (391) Basic Media Design. Three credits. Prerequisites: Admission to candidacy; JOUR 2710 and GRAF 3010. Basic graphic
design process for publication; in-depth analysis of typography,
copywriting, art, and illustration; theory and practice of color
reproduction; use of microcomputer for design; production
methods of design for print and electronic media.
3950 (395) Microcomputer Design for Media. Three credits. Prerequisite: GRAF 3010. Computer design in various publication
media; conceptualization, organization, and implementation of
design for publication; reviews of software programs, related
hardware, and peripheral components applicable to publication design; introduction of electronic publishing procedures.
For non-graphics majors who need exposure to the design process.
4010 (401) Publication Design. Three credits. Prerequisites: Admission to candidacy; GRAF 3910 or 3950. Principles and practices of publication design and production with emphasis on
newsletters, magazines, newspapers, and contemporary formats;
use of traditional and electronic information services as a resource; selection and use of photographs and illustrations for
publication; preparation of design for print and electronic publication.
4180 (418) Advanced Media Design. Three credits. Prerequisites:
Admission to candidacy; GRAF 4010. Application of contemporary graphic design technologies for solving visual problems
in print and electronic media. Creative strategies in media design and design copywriting; cooperative and collaborative design projects; legal aspects of media graphics; color reproduction and evaluation of design performance standards.
Courses in Journalism [JOUR]
1020 (221) Understanding Mass Media. Three credits. (Same as
RATV 1020.) Analysis of the content and context of the American mass media to understand how they affect individuals and
society. Emphasis on practical knowledge of the workings of the
media from a general perspective.
2710 (271) Media Writing. Three credits. Prerequisites: ENGL 1010
and 1020 or equivalents. Theory and practice of writing for print
3100 (310) Music as Popular Culture. Three credits. (Same as RIM
3100.) Prerequisite: Admission to candidacy. Introduces range
of scholarly approaches to the study of popular music. Encourages perspectives other than those of “producer” or “consumer.”
Requires applications of analytical and critical methods in research paper assignment.
3450 (345) Editing. Three credits. Prerequisite: Admission to candidacy. Theory and practice in the art of copy editing, including
editing , language skills, newspaper style, news judgment, headline writing, photo editing , cutline writing, and page design.
3510 (351) Media History and American Culture. Three credits.
(Same as RATV 3510.) Development of American journalism
and the mass media from Colonial times to the present, including the role and influence of mass media on American culture,
technical advances, and contributions of individual personalities.
3520 (352) Specialized Journalism. Three credits. Prerequisite: Admission to candidacy. The unique facets of print journalism not
available in other courses. Topics include investigative, online,
environmental, sports, medical, political reporting, or opinion
writing. May be repeated up to 6 credits.
3530 (353) Feature Writing. Three credits. Prerequisite: Admission
to candidacy or permission of instructor. Theory and practice of
writing feature stories for newspapers and magazines. Assignments in writing for professional publications as well as the student newspaper.
3580 (358) MC Practicum. One to three credits. Prerequisites: Admission to candidacy; junior standing; permission of instructor.
Practical experience in an on-campus mass communication setting. Note: Total credit for practicum and internship courses
cannot exceed 3 credits. Pass/Fail.
3590 (359) Magazine Writing and Editing. Three credits. Prerequisites: Admission to candidacy; JOUR 3530. Types of magazines
and editorial needs; practice in magazine article writing.
3650 (365) Free Expression, Mass Media, and the American Public. Three credits. (Same as RATV/RIM 3650.) A general introduction to the issues surrounding free expression and its relationship with mass media in contemporary America. Comprehensive analysis of the history, philosophies, cases, and controls
associated with freedom of expression.
4000 (400) MC Internship. One to three credits. Prerequisites: Admission to candidacy; upper-division standing; permission of
the internship coordinator. Advanced students gain practical experience in a professional setting. Note: Total credit for internship and practicum courses cannot exceed 3 credits. Pass/Fail.
292
Journalism
MASS COMMUNICATION
4210 (421) Mass Communication and Society. Three credits. (Same
as RATV 4210.) Prerequisite: Junior standing. Theories of the
process of mass communication, how media affect society, the
evolution within a social and cultural context, ethical and social
dimensions. Extensive reading in theory, history, and research.
Media-content emphasis varies depending on instructor’s expertise.
4800 (480) Seminar in Media Issues. Three credits. (Same as RATV
4800.) Prerequisite: Junior standing. Examination and critical
evaluation of issues relevant to the operation and functions of
mass media, including their relationships to each other and to
government, advertisers, consumers, and other publics. May be
repeated up to 6 credits.
4250 (420) Mass Media Law. Three credits. (Same as RATV 4250.)
Prerequisites: JOUR 1020; junior standing. Examination of legal guarantees and restrictions on the flow of information using
the case study method. Focus on libel, privacy, obscenity, and
the special restrictions placed on advertising, broadcasting, cable
TV, and the Internet.
4850 (485) Ethics and Mass Communication. Three credits. (Same
as RATV 4850.) Prerequisite: Junior standing. Examination of
ethical concerns of media practitioners illuminated by study of
selected current ethical issues and an overview of the cultural
and philosophical basis of socially responsive mass media.
4300 (430) Reviewing and Criticism. Three credits. Prerequisite: Admission to candidacy or permission of instructor. Theories and
practice of reviewing and criticism in the mass media. Overview
of current trends in film, theatre, music, books, and other entertainment media. Practice in critical and analytical writing.
4440 (444) Advanced Reporting. Three credits. Prerequisite: Admission to candidacy. Advanced theory and practice in news reporting, emphasis on coverage of governmental affairs and other
public affairs-related assignments, including an introduction to
interpretive and investigative reporting techniques.
4660 (466) Mass Media Research. Three credits. (Same as RATV
4660.) Prerequisite: Junior standing. Overview of contemporary research methods, analysis, and evaluation of current research, and design and execution of a study. Emphasis on public opinion and media research.
4780 (478) Media and Markets. Three credits. Prerequisite: Junior
standing. Approaches to understanding media audiences. Examines tensions between the business and public functions of
media, and social and ethical conflicts related to media marketing.
4790 (479) Global News and World Media Cultures. Three credits.
(Same as RATV 4790.) Prerequisite: Junior standing. Systems
and philosophies associated with gathering international news
and news coverage in different regions. Looks at global communication systems and ownership; examines how cultures shape
news and the role of the individual in reporting news internationally. Includes discussion of development issues and role of
global advertising and public relations.
4900 (490) Individual Problems in Mass Communication. One to
three credits. (Same as RATV 4900.) Prerequisites: Admission to
candidacy; permission of instructor. Independent study projects
or research related to media issues or professions. Pass/Fail.
Courses in Public Relations [P R]
3040 (304) Public Relations Principles. Three credits. Practice of
public relations, including its fundamental concepts and theories, historical development, and current issues.
3360 (336) Public Relations Communication. Three credits. Prerequisite: Admission to candidacy. Techniques of creating and writing, including the planning and development of corporate messages.
3380 (338) Public Relations Publications. Three credits. Prerequisite: Admission to candidacy. Effective print-design techniques
with emphasis on organizational publications.
3400 (340) Case Studies in Public Relations. Three credits. Practical methods of handling problems in public relations with emphasis on fact-finding, planning, promoting, and evaluating .
4740 (474) Public Relations Campaigns. Three credits. Prerequisites:
Admission to candidacy; P R 3360; P R 3380 or GRAF 3950;
senior standing. Researching and planning public relations campaigns. An opportunity for senior-level students to synthesize
and apply knowledge and skills from previous courses.