2014 Student ADDY
Award Winners
2014 American Advertising
Federation - Coastal Carolinas
Regional ADDY Awards
were held Saturday evening
January 25th
at
Planet Hollywood, Myrtle Beach, SC
HGTC Digital Arts Students won
1 Gold, 6 Silver & 7 Bronze Awards
ABOUT THE EXHIBITION
ABOUT THE EXHIBITION
ANNIE LEIBOVITZ
PILG R I M AG E
Annie Leibovitz: Pilgrimage charts a new direction for one
of America’s best-known living artists. Unlike her staged and
carefully lit portraits made on assignment for magazines and
advertising clients, these photographs were taken simply because
Leibovitz was moved by the subject. The exhibition, including
78 photographs, taken between April 2009 and May 2011, will
be on view at the Columbia Museum of Art October 4, 2013
through January 5, 2014. The CMA is the only exhibition
presentation in the Southeast. Annie Leibovitz: Pilgrimage is
an evocative and deeply personal statement by a photographer,
whose career now spans more than 40 years, encompassing a
broad range of subject matter, history and stylistic influences. The
work shows Leibovitz at the height of her powers and pondering
how photographs, including her own, shape a narrative of history
that informs the present.
www.columbiamuseum.org
1515 Main St, Columbia, SC
ABOUT ANNIE LEIBOVITZ
ABOUT ANNIE LEIBOVITZ
Annie Leibovitz was born on October 2, 1949, in Waterbury,
Connecticut. Her father was an officer in the Air Force and
her childhood was spent on a succession of military bases. She
began her career as a photojournalist for Rolling Stone in 1970,
while she was still a student at the San Francisco Art Institute.
Her pictures have appeared regularly on magazine covers
ever since. Leibovitz’s large and distinguished body of work
encompasses some of the most well-known portraits of our time.
GARRETT NEVIN - Collateral Material: Brochure
2014 Student Gold ADDY
BRENDEN GOODCUFF - Collateral Material: Brochure
2014 Student Silver ADDY
MAGAZINE COVERS
Annie Leibovitz
•
Born October 2, 1949, in Waterbury, CT
•
1970 she worked at Rolling Stone magazine
•
1983 she began working for the entertainment
magazine Vanity Fair.
•
During the late 1980s, Leibovitz started to
work on a number of high-profile advertising
campaigns.
•
From the 1990s to the present, she has been
publishing and exhibiting her work.
October 4, 20013 - January 5, 2014
Times:
Tuesday - Friday 11am - 5pm
Saturday 10am - 5pm
Sunday 12pm - 5pm
Admission:
$10 Adults
$5 Students
$8 Military
$8 Senior Citizens
Free on Sundays
1515 Main Street
Columbia, SC 29201
(803) 799-2810
columbiamuseum.org
“These photographs
w e r e t a k e n s i mp l y
because Leibovitz was
moved by the subject”
“They are more intimate,
personal and self-reflective than
her widely published work,
combining the emotional power
of her recent black-and-white
portraits of her family with an
awareness of her own cultural
legacy.”
The Disney Dream Portrait
Series. A series of photographs
taken for the Walt Disney Parks
and Disney Cruise. It features
celebrities posing as various
Disney characters.
“Year of a Million
Dreams”
Bold & Vibra nt
Information
At Vanity Fair she became
known for her wildly lit,
staged, and provocative
portraits of celebrities.
Black & W hite
Annie
Leibovitz
Ma g a z i ne C over
“I sometimes find the surface interesting.
To say that the mark of a good portrait
is whether you get them or get the soul
- I don’t think this is possible all of the
time.”– Annie Leibovitz
DISNEY STYLE
BLACK & WHITE
“This is one life, and the personal
pictures and the assignment work
are all part of it.” Still, she told
the Times, this book is the “most
intimate, it tells the best story, and
I care about it.”
CASIE McCABE - Collateral Material: Brochure
2014 Student Silver ADDY
BRENDEN GOODCUFF - Sales Promotion: Packaging
2014 Student Silver ADDY
TAD ROBINSON - Elements of Advertising: Logo
2014 Student Silver ADDY
KAYTLIN FOSTER - Elements of Advertising: Photo
2014 Student Silver ADDY
MONICA HERMAN - Elements of Advertising: Photo
2014 Student Silver ADDY
GARRETT NEVIN - Sales Promotion: Packaging
2014 Student Bronze ADDY
Together we stand up to cancer.
TOGETHER WE SAVE LIVES.
Donate $10 to cancer research by texting STAND to 40202
standup2cancer.org
GARRETT NEVIN - Newspaper: Ad-Fractional Page
2014 Student Bronze ADDY
Billboard Campaign
Statistic Based (Set of 3 ads)
SOMETIMES
STEREOTYPES
ARE WRONG
Magazine Campaign
Three Families “I’m Your...” (Set of 3 ads)
SOMETIMES
SOMETIMES
STEREOTYPES
STEREOTYPES
Only 10% of the hungry
in America are homeless.
ARE WRONG
ARE WRONG
I’m your co-worker
I’m your neighbor
Newspaper Ad
“It’s not a hand out...”
Black and white & color
IT’S NOT A HAND OUT
IT’S A HELPING HAND
There is no stereotype for hunger. Hunger is a reality for 1 in 6
Americans, including millions of children, seniors and working
poor. Many people have the misperception that it is only
associated with pockets of society. In actuality, we all know
and are in contact with people who are affected by hunger.
IT’S NOT A HAND OUT - IT’S A HELPING HAND
35 MILLION PEOPLE IN THE U.S. STRUGGLE WITH HUNGER.
SOMETIMES
STEREOTYPES
ARE WRONG
IT’S NOT A HAND OUT
IT’S A HELPING HAND
60% of food assistance
recipients are employed.
SOMETIMES
ARE WRONG
IT’S NOT A HAND OUT - IT’S A HELPING HAND
IT’S NOT A HAND OUT
IT’S A HELPING HAND
TOGETHER
WE’RE
TOGETHER
WE’RE
TOGETHER
WE’RE
Reach out to your local food bank for ways to do your part.
Visit FeedingAmerica.org today.
SOMETIMES
STEREOTYPES
ARE WRONG
I’m your friend
IT’S NOT A HAND OUT - IT’S A HELPING HAND
STEREOTYPES
Web Banners
Tag lines (Set of 3 ads)
Hunger exists everywhere
in America.
IT’S NOT A HAND OUT
IT’S A HELPING HAND
TOGETHER
WE’RE
Feeding America Ad Campaign
Jayme Horton
JAYME HORTON - Integrated Campaigns: Consumer
2014 Student Bronze ADDY
BREE MOORE - Elements of Advertising: Logo
2014 Student Bronze ADDY
DEBORAH BREWER - Elements of Advertising: Photo
2014 Student Bronze ADDY
TARA BROOKINS - Elements of Advertising: Photo
2014 Student Bronze ADDY
MONICA RODRIGUEZ - Elements of Advertising: Photo
2014 Student Bronze ADDY
2014 Digital Arts Student ADDY Winners
Gold ADDY
GARRETT NEVIN - Collateral Material: Brochure
Silver ADDYs
Bronze ADDYs
BRENDEN GOODCUFF
Collateral Material: Brochure
GARRETT NEVIN
Sales Promotion: Packaging
CASIE McCABE
Collateral Material: Brochure
GARRETT NEVIN
Newspaper: Ad - Fractional Page
BRENDEN GOODCUFF
Sales Promotion: Packaging
JAYME HORTON
Integrated Campaigns: Consumer
TAD ROBINSON
Elements of Advertising: Logo
BREE MOORE
Elements of Advertising: Logo
KAYTLIN FOSTER
Elements of Advertising: Photo
DEBORAH BREWER
Elements of Advertising: Photo
MONICA HERMAN
Elements of Advertising: Photo
TARA BROOKINS
Elements of Advertising: Photo
MONICA RODRIGUEZ
Elements of Advertising: Photo